PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB NEW YORK BOLSTERS CONTENT AND SOCIAL

OFFERING WITH TALENTED DUO
AGENCY WELCOMES SENIOR HIRES; HANNAH MEIUM AND ROCKY PROBST

August 15, 2017, 2017 | DDB New York, part of Omnicom Group Inc. (NYSE; OMC), announced
today the appointment of two new executives, bolstering its already robust social and content
talent lineup. Effective immediately, Hannah Meium joins the agency as Director of Content,
while Rocky Probst joins as Senior Social Media Strategist. Both executives will report to Reema
Mitra, Group Director of Digital Strategy, who joined DDB New York in March, and will work on
clients such as State Farm, Unilever and Cotton.

Meium joins DDB New York from Mashable where she spent two years. In her role as Director of
Branded Content, Hannah oversaw the creative, multi-platform work Mashable produced for all
brand partners, including Netflix, Ford, Qualcomm, Wells Fargo, American Family Insurance,
PepsiCo, Hilton Doubletree, McDonalds and Kia.

A Minnestoa native, Meium cut her teeth creating content for Mrs. Meyers Clean Day before
joining the team at Madison Square Garden where she spent six years creating content for the
Rockettes and live productions, including the New York Emmy-award winning series, Rockettes
Summer Intensive. During her time at Madison Square Garden, Meium was responsible for
leading content integrations with The Colbert Report, Project Runway, NBCs Americas Got
Talent and the TODAY Show and helped grow the Rockettes social community from 3,000 to
1.4million.

Meium said, I am honored to join one of the most iconic agencies in the world. Given the ever-
evolving nature of the content space, Im looking forward to helping legacy brands tell their
stories in innovative and cutting-edge ways.

Also adding to the ever-strengthening social team, DDB New York welcomes Probst who brings
five years experience in social media marketing under her belt. Probst joins from Huge where
she was the social lead for Federal Student Aid, Eli Lilly and National Highway Traffic Safety
Association. At DDB New York, she will be responsible for collaborating with project teams to
develop and implement an appropriate strategy to social, optimize content and campaigns and
maintain healthy, participative communities.

Chris Brown, President and Chief Executive Officer at DDB New York, said, These hires are
further evidence of our ambition to have one of the strongest social and content offerings and
proves were continuing to invest in this important part of the business. Both Hannah and Rocky
are hugely talented and a great fit for our creatively-driven culture.

Meium and Probst join an already robust social and content team at DDB New York. The
appointment builds on the agencys recent success at this years Cannes Festival with Lions for
Gun by Gun and WCFFs Dream, as well as the appointment of new clients such as Breyers,
Persil, all and Tribeca and executives, Mitra and Joe Panzarella as Group Director of Strategy
and Analytics.

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About DDB U.S.

DDB U.S., part of the Omnicom Group (NYSE), is one of the countrys leading and most influential advertising agencies,
with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the
industrys leading advertising publications and has been recognized by top awards shows including Effie, Cannes,
CLIOs, The One Show, New York Festival and more. The agencys U.S. clients include McDonalds, Unilever, Mars,
Johnson & Johnson, Qualcomm, Capital One and State Farm, among others.

For further information on DDB U.S., please visit https://www.ddb.com/.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

Media Contact

Eleisha Balmer
Corporate Communications and North American Public Relations, DDB Worldwide
Email: eleisha.balmer@ddb.com
Office: 212-415-2183

Christie Giera
Director of Corporate Communications and North American Public Relations, DDB Worldwide
Email: Christie.giera@ddb.com
Office: 212-415-2186