CHAPTER I

INTRODUCTION

Define Spaghetti

Origin of Spaghetti

Spaghetti in the Philippines

Bamboo shoots

Its benefits
 CHAPTER II

THE INDUSTRY

Trends of Healthy Food in the Philippines

Trends of Healthy Food in Mindanao
Trends of Healthy Food in Tacurong City
Key Success Factors
 CHAPTER III

COMPETITIVE ANALYSIS

Competitors Analysis

The table 1 shows the four major competitors of Kawayan Spaghetti which is the

Ice and Fries Caf Bar, Beaux Meals n Snacks, Food Stuff, and Goldy Foods. These

four major players are the indirect competitors of Kawayan Spaghetti that offers original

Spaghetti pasta cuisine.

Table 1. Competitors Analysis

Compan Prod Price Location Facilities Strengths Weaknes Strateg
y uct ses y
Ice & Food Premiu Bonifacio The Unique Offers Different
Fries m street facilities are products premium iated
Caf well and price restaura
Bar systematize services nt
d
Beaux Food Standar Lapu- The Affordable Slow Quality
Meals n d lapu facilities are price services food
Snacks Street put in order compared compared and
to its major to its services
competitors major
competitor
s
Food Food Standar Lapu- The Quality Crowded Quality
Stuff d lapu facilities are ambiance area food
street well and and
systematize services services
d
Goldy Food Standar General The Affordable Hidden Quality
Foods d Lim facilities are price area food
Street put in order compared and
to its major services
competitors
Competitive Advantage

Kawayan Spaghetti is a low cost product compared to the original spaghetti

pasta cuisine. They will choose Kawayan Spaghetti, because it is unique and a kind of a

budget friendly food and it is a source of energy in everyday routine. Kawayan spaghetti

is also a medicinal food source were it can helps reduces risk of cancer.Kawayan

spaghetti is the very first and unique taste and recipe compared to its major

competitors.
 CHAPTER IV

MARKETING PLAN

Product

Table 2 shows the Kawayan spaghetti benefits, raw materials and benefits. The

table shows the Raw Materials which starts from the main ingredient which is the

bamboo shoots down to its spices. The Procedure contains the preparation of the

product. The Benefits which detailed the health benefits came from the main ingredient

which is the bamboo shoots.

Table 2. Shows the Kawayan Spaghetti Product Information

Product Raw Materials Procedure Benefits

name

Bamboo Shoots Into the boiling water, put the The health benefits of
sliced bamboo shoots with the main ingredient
Spaghetti Sauce salt, squeezed after 3-4 which is the bamboo
minutes and then put it again shoots include
Milk Condense into the boiling pan and after healthy weight loss
a while put the beef in the because it helps
Mayonaise boiling water. After 10 controls bad
minutes, gather all the sliced cholesterol and
Kawayan Beef ground ingredients which is the strengthening
garlic, onion, carrots, hotdog immune system.
Spaghetti Hotdog and mix them into a hot pan Kawayan Spaghetti
with the cooking oil. After can consider as a
Carrots mixing the ingredients, put medicinal food source
the beef grounds, spaghetti were it can helps
Onions sauce, mayonnaise and milk reduces risk of
(these will serve as a sauce.) cancer.
Garlic after processing the sauce,
mix the sauce thoroughly in
Oil the bamboo shoots.
In a clean container, put the
Salt mixed bamboo shoot and
sauce and put cheese on top
and ready to serve.
Target Market

Kawayan Spaghetti can consider as a medicinal food so that this product intends

to maintain the health of a food lover which cant help their selves not to eat when they

saw a delicious food that may be harmful to their health. Kawayan spaghetti target ages

7years old and above specially those fatty one that wants losing their weights and at the

same timetheir stomach will be satisfied because aside from its health benefits, we

often know that spaghetti is one of the costumers favorite food from the fast-food chain

and stores, and its taste and style will serves as their satisfactory to crave

Logo

Exhibit I. Logo

Must try the unique taste

 The Kawayan spaghetti logo shows a picture of bamboo, reed and spaghetti to

marvel and fascinate the eyes and taste of customers who love to eat unique recipes

and have a unique and fresh taste when it comes to food. It also implies health value

because we often know that bamboo shootis one of the foods that help controls calories

and it is also a source of energy.

Brand Name

Kawayan spaghetti is composed of bamboo shoots and spaghetti sauce. The

product named because bamboo shoots came from bamboo and combined to the

original name of spaghetti pasta that the pasta change to the very first owned recipe

ingredients which is the bamboo shoots.

Product Positioning

Kawayan Spaghetti product positioning is the unique kind of spaghetti cuisine

that majority of the people who noted it will exactly be amaze and excited to try.

Costumers will experience the unique and excellent taste of spaghetti recipe cuisine

that will complete their satisfaction for this kind of food. Anybody can get a healthy body

even eating a plenty of fast-food.

Pricing Strategy

Aim to attract buyers by offering lower prices on goods and services. Thats

why we use this technique to draw attention away from their competition, aims to attract

the most price-conscious of consumers. With this strategy, businesses minimize the

costs associated with marketing and production in order to keep product prices down.

As a result, customers can purchase the products they need without frills.Table 3. Cost

per Unit

Kawayan Spaghetti Qty Unit of Actual Unit of Unit Cost

Measure Market Price Measure
Direct Materials
Bamboo Shoots 1 Pck 25.00 pck 25.00
Beef 0.25 Kg 180.00 kg 45.00
Spaghetti sauce 0.5 Pck 58.00 kg 29.00
Milk (Condense) 1 Pck 42.00 pck 42.00
Cheese 1 Pck 48.00 pck 48.00
Mayonnaise 0.25 Kg 150.00 kg 37.50
Hotdog 0.5 Pcs 20.00 pck 10.00
Carrots 0.3 Pcs 40.00 kg 12.00
Onions 0.06 G 50.00 kg 3.00
Garlic 0.04 G 120.00 kg 6.00
Cooking oil 0.03 G 60.00 kg 1.80
Salt 0.01 G 10.00 kg 0.1
Total Direct Materials 259.4
Manufacturing OH 0.00

Total Product Cost/Unit 259.4

Distribution Strategy
 Kawayan Spaghetti Distribution strategy will be from supplier to consumer, in

this kind of strategy we process or we make the product the distribute it directly to our

consumer through online or delivery services there are no intermediaries in this option.

Table 4. Marketing Budget

Promotional Activities Materials Budget Details

Methods

Qty Unit Unit Total

Price
Social Networking The product will be Pocket Wi-Fi 1 Pc 999 P 999
Sites promoted through
Facebook and etc.

Flyers Flyers will be Bond paper 50 Pc 8 400

distributed in public printer, ink
place
Tarpaulin Tarpaulins will be Tarpaulin 3 Pc 450 P 1350
installed in front of
the company to
promote the
product
Self-Promotion The owners
relatives and
owners will make
action through
sales talk

Total P2,749
Marketing Budget

Table 3 shows the monthly marketing budget. The first column shows the shows

the promotional methods, the second row shows the activities, the third row shows the

materials used by the company to market the product. The methods used are Social

Networking Site, flyers, tarpaulins and self-promotion. The total cost of Marketing

budget for the first month is worth P2,749.00 containing Pocket Wi-Fi which is worth

P999.00 and 50 pieces of flyers that cost P400.00 and 3 pieces of Tarpaulin that cost

P450.00.