ACADEMIC DELIVERABLES CELL

TEACHING AND LEARNING PLAN (TLP)

Specialisation
Programme Year Trimester
I PGDM 1
2016 -
No of sessions
Credit 15 of 2 Duration
Subject
1 hours each 30 hrs.
Business Communication

E Mail
Faculty Cell No Res / Office No
louiza.mathais@
Dr. Louiza Mathias - Welingkar - 360
welingkar.org

Learning Objectives for the Subject

This course introduces business students to the theory of communication and its practice in todays
global business environment.

It makes them aware of procedures and processes in communication that are globally acceptable
and intelligible.

It enhances their competence in communication strategies in a manner that would be beneficial to

them in work or study.

A holistic approach is employed throughout with emphasis on tasks undertaken.

Core Focus Areas of this Course :

Goal/Competency Specific Behavioural Attributes / Objectives

1 Communication Skills
Can make a business presentation to a group
Can advise on/handle complex issues to the extent of
specialist knowledge in the area/discipline
Can contribute to meetings and seminars within own area
of work
Can understand reports, articles and correspondence likely
to be encountered during work
Can handle a wide range of routine and non-routine
situations in writing for which professional services are
requested from colleagues or external contact

2 Critical /Analytical Uses superior skills and knowledge to understand

communications
Analyses communications
Collates and compares data when arriving at decisions
3. Global Perspective Employs globally acceptable communicative skills
and procedures in business
4. Role of Individual in Is cooperative when working in teams
Organisation and Is constantly aware of the social disparities and works to
Society remove the same
Is sensitive to environmental issues

5. Ethics and Values Is aware of the need for objectivity and fairness in
business

6. Technology Is knowledgeable, and uses the latest technology for

Orientation communication

Learning Outcome

The following are the learning outcomes of this course :

Concepts/Knowledge and Skills : The student develops as an efficient communicator in speech and
writing with higher listening and reading skills compared to his
communication behavior at the beginning of the course

Application : The student is able to employ his communication skills in any business forum

Beliefs/ Attitudes : The student is aware of the need for communication that is globally
intelligible.

 -2-

Srl No Reference Text

1. Lesikar Petit, Flately. Lesikars Basic Business Communications. 8th Edition. Tata McGraw
Hill
2 Guffey, Mary Ellen. Business Communications: Process and Product. 3rd Edition.Thomson
South Western
3 Penrose, Rasberry Myers: Advanced Business Communications.4th Edition. Thomson South
Western

Recommended Reading:
4. Bovee Courtland L, Thill, John V, and Chaturvedi, Mukesh. Business Communication Today.
Dorling Kindersley Pvt. Ltd. 2009 Copyright ( Pearson 9th Edition)

The topics given below will be completed in the 15 sessions of 2 hours each for the I PGDM
students:

Key Learning Points

No Topics Covered Pedagogy
Reading Material /Case
Introduction to the Concepts Learnt : Study:
course The importance of Business Communication in todays
globalized context 1. Ref:Bk 1 above
--Chap. 1
Application of Knowledge: 2. Reading and
Strategies required for writing and reading in business writing
1
exercises
3. Workbooks for
Attitudes/Beliefs : business
Recognition that communication in business has to be vocabulary
intelligible internationally chosen

Reading Material
Feedback on exercises Concepts Learnt : 1. Ref.Bk.
given The need for communication strategies that are formal, Chap 2&3
clear and brief. 2. Listening
exercise
Applications : 3. Feedback on
2 Understanding of the nature of miscommunication that reading and
occurs through carelessness and error in reading and writing
writing exercises
.
Attitudes/ Beliefs :
Awareness of the need for business-like communication

3 Reading Material
The nature of Business Concepts learnt: 1. Ref: Bk. 4
Communication Definition of communication, results of effective and Chap 1
- Part 1 ineffective communication, internal and external 2. Lecture
communication 3. Pair work for
the exercises
Applications : 4. Feedback on
Uses of communication in corporate settings listening
exercise
 Attitudes/Beliefs : 5. Distribution of
Knowledge of the nature of business communication workbooks
and its effect in organisations

The nature of Business Concepts : Reading Material :

Communication Communication in organizational settings, closed & 1. Ref. Bk. 4 Chap
Part 2 open communication systems. 1
The communication process, barriers to communication 2. Lecture
and strategies to overcome them. 3. Case study and
group
4 Applications: discussion
Knowledge essential to be an effective communicator in 4. Feedback on
business Listening
exercise
Attitudes /Beliefs :
Awareness of the inter relatedness of communication
and organizational structure

Developing Concepts/techniques learnt Reading Material :

5
Writing i) The difference between written and spoken A. 1.Ref. Bk. 1
Skills communication Chapters 5__,
ii) The process and practice of writing emails Ref. Bk. 4,
chap 7__
Application : 2. short lecture
i) Enables decision- making on the form of 3. audio+ pair
communication to be used work
ii) Knowledge of aspects of formal email 4.brief oral
writing exercise
needed for business purposes 5.one written
Email
Attitudes/Beliefs:
Greater understanding of the characteristics
of speech and writing and their application
in business.
Knowledge of netiquette rules and email
norms
_____________________
_______________________________________

Developing 1. Ref. Bk. 1

6
Speaking Concept/ techniques learnt Chap 15
Skills Impromptu speaking Ref. Bk 4
Chap.15
Application 2.Short lecture
Understanding the process of speaking 3. Exercises
without significant preparation in
impromptu
Attitudes/Beliefs: speaking
The individual students awareness of his/her
ability to speak without significant
preparation

Developing Concepts learnt : Reading Material :

Speaking Impromptu speaking ( contd) A. 1.Ref. Bk. 1
Skills (contd.) Chap. 15
7 Application : 2.Ref. Bk. 4
Same as above Chap. 15
3.Exercises in
Attitudes/Beliefs : Impromptu
Same as above speaking
 ( contd.)

8 Developing Concepts learnt 1. Ref. Bk 1

Writing Errors in email writing Chap. 5
Skills 2. Ref. Bk 4.
( contd.) Application : Chap. 7
Perception of the nature of errors that 3. Feedback
occur in email writing on email
Downtoning when writing emails exercise
4. Exercise
Attitudes/Beliefs : on
Realization of errors pertaining to ones own downtoning
email writing

Intercultural Concepts Learnt : Reading Material:

Communication The definition of culture, its importance in 1. Ref. Bk. 1
Part I business business environments, marketing, Chap 16
social attitudes the convergence of cultures 2. Ref Bk. 4
today. Chap. 3
3. Lecture
Application 4. One
Knowledge of the type of cultural knowledge exercise
required for Business

Attitudes/Beliefs
9
Awareness of the importance of culture for
business purposes
_________________________________________ _____________________
____
Concept learnt Ref. Bk. 1
Developing Letter writing characteristics, positive and Chap.
10
Writing skills negative messages 5,6,7,8.
2. Ref. Bk 4.
Application : Chap. 6,8,9
Understanding the uses of letter writing; the 3. Brief talk
norms of positive/neutral messages, 4. One
indirect/negative messages and apologies exercise in
Exercises on letters and feedback letter
writing
Attitude/Belief
Perception of strategies required when
writing neutral/positive messages and
refusals/negative messages as well as apologies

11 A. Intercultural A. Concepts learnt: Reading

Communication Definition of intercultural communication, Material
Globalization and culture, enculturation, 1. Ref. Bk 1.
acculturation, ethnocentricism, cultural Chap. 16
intelligence, intracultural and intercultural 2. Ref. Bk. 4
communication, the cultural iceberg model Chap. 3
3. Lecture
Application 4. One group
Recognition of differences in culture exercise on
Attitudes/Beliefs the topic
Awareness and often change towards flexibility
 with regard to cultural differences

Reading
Developing Concepts learnt:- Material
writing skills The report 1. Ref. Bk 1
12
Knowledge of different types of reports and Chap.
steps in the process of report writing 10,11,12
2. Ref. Bk. 4
11, 12, 13
Application 3. Brief
Essentials of report writing, used in the lecture
corporate sector. 4. One short
Report
Attitude/Belief:-
Awareness of the essential features of
format and style in report writing
Awareness of individual errors in letter
writing

Concepts learnt: Reading material:-

Non verbal communication, notion of fear in public 1. Ref. Bk. 1
Developing speaking speaking, first impressions, the professional image scale, Chap 14
skills kinesics, proxemics, haptics, voice power 2. Ref. Bk 4
Chap 2
Application 3. Lecture
Knowledge of requirements in public speaking for 4. Audiovisuals
business and business gatherings
13
Attitudes and Beliefs
Understanding of the importance of the
nonverbal element in oral communication
Awareness by the individual learner of his own
oral communication style

Developing Interview Concepts learnt:

A. Resumes and Interview Techniques A. Reading material
skills Concept learnt: 1. Ref. Bk. 1
Essentials of resume writing. Chap 9
Fundamental principles of interviewing, general 2. Ref. Bk. 4
preparations for an interview, types of Chap 18
questions and types of interviews. 3. Lecture
4. Oral exercise
responding to interview-
Application like questions.
Required at corporate interviews

Attitude/Beliefs
Understanding requirements for success at
interviews. Reading material
1. Ref. Bk. 1
14 Developing Meeting Chap. 14
skills B. Meetings: 2. Ref. Bk. 4
Concepts learnt: Chap. 2
Importance of meetings, calling for a meeting 3. Lecture
and planning for its success. 4. Group discussion to solv
The structure of a meeting, features of the a problem
agenda and duties of a leader

Application
Corporate meetings and discussions

Developing Speaking
Skills
15
Detailed attention paid to the different aspects of Realization of the requirements for successful presentations
Developing speaking
Skills
Tentative Evaluation Schedule - subject to change
Srl No Method
1 Business Vocabulary
workbooks
Grammar for Business
workbooks
2 Emails, letters etc.
3 Impromptu speeches
4 Team presentations
5 Attendance
6 End term
Attitude/Beliefs
Understanding of the manner in which Reading Material
meetings should be conducted and the nature of 1. Ref. Bk 1. Chap. 15
the language to be employed 2. Ref. Bk. 4
Chap 15,16
3. Lecture
____________________________
_______________________________________
Concepts learnt:
Presentation skills-
Importance of good presentation skills, the difference
between a business presentation and a public speech,
audience profile, preparing the material with cue cards,
audio visual aids, planning question and answer time,
rehearsal and voice training
Application
Knowledge required when delivering corporate
presentations
Attitude/Beliefs
Concepts Learnt:
Team Presentations
Application
Required in the corporate sector
Attitude/Belief
Employment of a formal and business like approach to
corporate presentations
Description Credits
6 units per week to be completed 10 Marks
6 units per week to be completed for
students with weak skills
Written in class and corrected by the 10 Marks
professor
Evaluated by the professor 5 Marks
Evaluated by judges 15or10
Marks
For participation in class discussions, pair 5 Marks
work, group discussions
Written exam 60 Marks
 TOTAL 100 Marks

COUNTERSIGNED
(BY RESPECTIVE SPECIALISATION DEAN)

Name of Faculty : Date 11/08/2016___________

Signature _____________
Dr. Louiza M. Mathias

Name of Dean : Date ______________ Signature ____________