MBA Syllabus 2016 29-03-2016

Syllabus: MBA
1st Semester
ACCOUNTING FOR MANAGERS L T P C
BAT-601 Total Contact Hours 60
3 2 0 4
MBA
Prerequisite : NA
Marks : 100
Internal: 40 External: 60
Course Objective
To impart understanding of the application of accounting fundamentals to business
organizations and various accounting processes in an organization.
Unit Course Outcome

To impart understanding of the Basic Principles of Accounting, Accounting Standards,
1. Reading and Analyzing Balance sheets and its application in modern day business
To have knowledge of concepts those are helpful in financial decision making

2.
To help the students to understand how the costing is done in an organization
3.
Content of the Syllabus
Unit-I
Concept of Book-Keeping and Accounting Fundamentals.

Accounting Standards
Financial Accounting: Fundamentals concepts and conventions, concept of Double Entry
System
Journal, Ledger and Trial Balance, Preparation of Trading & Profit Loss Account, Balance
Sheet
Unit-II
Financial Statement Analysis, common size statements, comparative statement analysis

Ratio analysis
Cash Flow Analysis-cash flow statement preparation.
Unit-III
Cost Accounting: Cost Sheet, Marginal costing and its applications

Standard Cost and standard Costing System.
Budgetary Control, Responsibility Accounting and Responsibility Centers
1
Text Books
1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi.
2. Maheshwari S.N., Accounting for Management, Vikas Publishing House, New Delhi.
3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi.
Reference Material
1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.

2. Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New
Delhi.
3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New
Delhi.
BAT-601
University School of
Business
a b c d e f g h i j k
Program Outcome
Mapping of Course
outcome with Program
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies : 21/03/2014
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
2
Fundamentals of Management
L T P C
BAT-602 and Organizational Behaviour
Total Contact Hours :
4 0 0 4
MBA
Prerequisite; General Concepts of Management
Marks 100
Internal 40 External 60
Course Objective
To impart analytical ability in solving behavioral problems in respect to today business
Unit Course Outcome
To expose the students to fundamental concepts of management and to understand the evolution
4.
of management thought.
To make students understand the basic Principles of Management and their application in
5. modern day business at different layers of organization so as to understand how to run an
organization smoothly and efficiently.
Student will also get sensitized about new and contemporary developments in the field
6.
of management in relation to organizational behavior.
To impart in-depth knowledge about working of an organization in relation to various
7.
aspects of behavior of the employees.
Unit-I
Nature, Scope and Significance of Management; Process of Management; Management as an

Art, Science and Profession; Management and Administration; Role of Managers; Principles of
Management; Evolution of Management Thought: Classical, Neoclassical and Contingency;
Planning: Meaning and Importance of Planning; Planning Process; Making Planning Effective;
Types of Plans ,Decision Making Nature, Importance, Process and Principles of Organizing,
Line, Staff and Functional; Formal vs. Informal Organizations Delegation, Authority and
Responsibility.
Unit-II
Organizational Behaviour & Development: Definition, Nature and Scope of organizational

behaviour, Disciplines contributing to OB, Challenges to OB
Personality: Types, Factors influencing personality, Theories
Learning: The learning process Learning theories
Perception: Perceptual Process, Factors influencing Perceptual Selectivity (Internal & External)
Motivation: Meaning, importance, Types, Theories, Effects on work behaviour
Leadership: Styles, Theories, Leaders Vs Managers
Unit-III
3
Group behaviour: Introduction, Importance, Types of groups, Formation of Groups & Stages of
Group Development, Group Dynamics, Group decision making techniques
Stress: Meaning, types of Stress, Various Work Stressors, Prevention and Management of stress,
Balancing work and Life.
Organizational Development & Change: Introduction, Importance, Stability Vs Change,
Proactive Vs Reaction change, the change process, Resistance to change, Managing change,
Objectives of Organisational Development.
Text Books
1: Koontz Principles of Management (Tata McGrew Hill, 1st Edition 2008)

2. Robbins & Caulter Management (Prentice Hall of India, 8th Edition)
3: Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi.
4: Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai.
Reference Material
1. 0Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi.
2. Prasad L M, Organisational Behaviour, Sultan Chand Publications.
BAT-602
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies :
questions from each unit. All questions carry equal mark
4
BAT-603 Managerial Economics L T P C
Total Contact Hours : 45
4 0 0 4
MBA
Prerequisite Knowledge of Basics of Economics
Marks 100
Course Objective
To lay a strong foundation of knowledge of Economics, that may lead to better understanding of
business.
Unit Course Outcome
Fundamental concepts and theories of Economics and their application to
the different functional areas of business management and business
decision making for the sake of better output orientation and efficiency.
It will provide knowledge about the concepts of elasticity of demand, and
economies of scale for business expansion
The knowledge about the demand projection and price behavior will help
students to adopt a judicious forward business planning for the sake of
stability and growth.
Unit-I
Managerial Economics: concepts based on scarcity and optimization.
Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions.

Demand Forecasting: Meaning and methods.
Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross
Elasticity of Demand. Degrees and Determinants of elasticity of demand.
Unit-II
Production Analysis: Short run and Long run Production Function. Law of variable
proportion and law of returns to scale.
Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Relationship between
Total Revenue, Average Revenue, Marginal Revenue and elasticity of demand.
Market Structure: Perfect Competition, Monopoly, Monopolistic Competition. Alternative
Firms Goals: profit maximization, sale maximization, business expansion and good will
promotion.
Unit-III
National Income: Concepts and Methods of Measurement. Circular Flow of Income.
Money: Functions and role of money in economic activity.
Inflation: Concept, Causes and Theories of Inflation.
5
Business Cycles: Meaning and phases. Stabilization policies: Monetary and fiscal policy.
Text Books
1. Ahuja, H.L. Macroeconomics, Theory and Policy, S. Chand & Co., New Delhi.
2 Chopra, P.N. (2010). Managerial Economics, Kalyani Publishers, New Delhi.
3 Dwivedi, D.N., Managerial Economics, Vikas Publications, New Delhi.
Reference Books
1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi.
2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics:
Principles and Worldwide Applications, pp.1-13, Oxford Univ. Press, New Delhi.
BAT-603
Business
a b C d e f g h i j k
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

6
Quantitative Techniques for Managers L T P C
BAT-604 Total Contact Hours 48 3 2 0 4
MBA
Prerequisite: Basic knowledge of Mathematics
Marks 100
Internal : 40 External : 60
Course Objective
To develop the fundamental understanding and application of Mathematics and Statistics in
business organizations
Unit Course Outcome
The student will acquaint himself/ herself with the use of Statistics in taking business
8.
decisions
9. Student will learn to evaluate and solve the business problems statistically.
Unit-1
Definition and role of Statistics: Application of inferential statistics in managerial decision

making. Scope, applications and limitations of Statistics.
Analysis of Data: Sources of data, Collection, Classification, tabulation and presentation of data.
Univariate Analysis: Measure of central tendency, Mean, Median and mode, their properties,
measures and their implications. Relationship among mean, median and mode,
Measures of variation : Absolute and relative measures of variation, Range, Quartile deviation,
Mean deviation, Standard deviation, Coeffecient of variation,
Unit-2
Skewness and Kurtosis: Differnce between dispersion and skewness,Tests of skewness and
measures of skewness (Karl pearsons method,Bowleys method and kellys method).Kurtosis and
types of kurtosis and measure of kurtosis
Correlation Analysis: Significance and meaning and types of correlation, Methods of

correlation analysis: Scatter diagrams, Karl Pearsons correlation, Spearmans rank correlation,
Properties of Correlation.
Regression analysis: Regression Lines; Probable error, relationship between correlation and
regression coefficients
Unit-3
7
Time Series Analysis: Introduction, Objectives, models of time series, Identification of trend-
and measurement of variations in time series. Secular, Cyclical, Seasonal and irregular variations
Index Number: Introduction, Importance, limitations and Types of Index Number and methods
of constructing index numbers, tests of adequacy of index numbers formulae.
Statistical Quality Control: Causes of variation in quality characteristics; Quality control

charts, purpose and logic; Constructing a control chart, computing the control limit. (X and R
charts); Process under control and out of control; Warning limit, Control charts for attributes-
fraction, defectives and number of defects; Acceptance Sampling
Recommended Text Books:
1. Gupta, S.P. & M.P. Gupta, Business Statistics

2. Davis: Business Staistics usuing Excel, Oxford University Press.
3. Gupta, C.B., An Introduction to Statistical Methods
4. Gupta, B.N., An Introduction to Modern Statistics
5. Sancheti, S.C. & V.K. Kapoor, Statistical Methods
Reference Books:
1. Business Mthamatics and Statistics 7s, Fransis, Andre & Ben Mously, Cengage Learning
2. Schaum'S Outline Of Business Statistics, Leonard, j, Kazmier, Tata Mac Grew Hill
3. A Step-By-Step Guide To Statistics For Business, Richard, N, Landers, Sage Publications
BAT-604
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

8
Marketing Fundamentals L T P C
BAT-605 Total Contact Hours : 48
4 0 0 4
MBA
Prerequisite NA
Marks 100
Course Objective
The objective is to develop an understanding of the basic concepts of Marketing, its functions and its
relevance for Manager.
Unit Course Outcome
To understand the scope of Marketing, Marketing Mix, Marketing Environment, Market
10.
Segmentation, Targeting and Positioning.
To understand the Product and Pricing Decisions, New Product Development Process,
11.
Pricing Process, Policies and Strategies.
To understand the Promotion and Distribution Decisions, Channel Design, Selection
12.
and Management of Intermediaries.
Unit-I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of
Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer Behavior;
Demand Forecasting; Market Segmentation, Targeting and Positioning.
Unit II
Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major Product
Decisions; Brand Management; Product Life Cycle, New Product Development Process; Pricing
Decisions: Determinants of Price; Pricing Process, Policies and Strategies.
Unit III
Promotion and Distribution Decisions: Communication Process; Promotion Tools-Advertising, Personal
Selling, Publicity and Sales Promotion; Emerging Channels of Distribution, Distribution Channel
Decisions-Types and Functions of Intermediaries; Channel Design; Selection and Management of
Intermediaries.
Text Books:
1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian Perspective,
Pearson Education, New Delhi.
2. Etzel, M., Walker, B., Stanton, W. and Pandit, A., Marketing Management, Tata McGrawHill, New
Delhi.
Reference Books:
1. Ramaswamy, V.S and Namakumari, S., Marketing Management: Global Perspective Indian Context,
, Macmillan Publishers India Ltd., New Delhi.
2. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt. Ltd. New
Delhi.
3. Louis E. Boone and David L. Kurtz, Principles of Marketing, Cengage Learning.
9
BAT-605
Business
Program Outcome
Mapping of Course
outcome
Project/
BS FS PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies:
10
Professional Business
L T P C
Communication- I
Total Contact Hours :45
BAT-606 MBA (GEN, THM, BA, BFE) & M.Com. 3 0 0 3
(H)
Marks : 100
Course Objective
Course Outcome- To make the students realize the importance of good oral and written communication
skills in professional life.
To help students to acquaint with application of communication, understand the concept,
1.
process and importance of communication skills in the business world.
To develop students writing & speaking skills in a managerial context as well as
2.
sharpen their critical skills.
To foster peak team performance and enhance students communications as well as
3.
personality so that they may come up as per the demand in the market.
Course Content
Unit I
Communication & Challenges to Communication: Meaning, Types, Process, Barriers ,
Understanding workplace Communication (channels), 7 Cs of Effective Communication.
Interpersonal Relations: Meaning & Importance, Effective Satisfying Personal, Social &
Professional Relationships, Team spirit, Coordinating Skills, making oneself aware of ones
duties & Responsibilities, determining personal goals devising ways to achieve them.
Business Correspondence: Letter Writing, Memo Writing, Meetings -Agenda & Minutes
Unit II
Technology Enabled Communication: e-mail, mobile messaging, Teleconferences, Social
Media (social networking sites)
Managerial Writings: Technical Reports, Formal Reports, Project Reports, Documentation &
Bibliography, e. mail etiquettes, Press Release.
Employment Communication: Job Letters (Offer, Resignation, Increments, and appraisals),
Resume & CV Writings, Group discussion Skills
Unit III
Oral Business Communication: Speaking & listening like a professional business person,
communicating effectively in meetings, Meeting the challenge of Formal speaking.
Presentation Skills: Paper Presentations, PPTs
Interview Skills: Kinds of Interviews, Tips for Interviews, Most Expected Questions, Body
language at the time of Interview, After Interview,
Text Book:
1. Murphy, A. Herta, Thomas Jane P., Hildebrandt Herbert W., Effective Business Communication,
Mc Graw Hill Education, New Delhi.
2. Lesikar, R.V.; Petit J.D., Business Communication, Tata McGraw (2013), New Delhi.
11
3. Gamble, Teri, Kwal and Gamble, Michael, Communication Works, Mc Graw Hill Education,
New Delhi.
References:
1. Dickson, D. (1999) Barriers to Communication in Long, A. (Ed) Interaction for Practice in Community
Nursing Houndmills Macmillan. Hampshire
2. Janis, J. Harold, Writing And communicating in Business, The Macmillan Company, New delhi.
3. Sinha. K.K. Business Communication, Galgotia Publishing Company, New Delhi.
Professional Business Communication-I

Department Teaching
University School of Business
the Subject
a b C D e f g H i j k
Program Outcome
x x
Mapping of Course
outcome with Program 1-3 2
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies
12
Professional Business Communication
L T P C
Lab-I
BAP-607 Total Contact Hours -30
MBA (GEN, THM, BA, BFE) & M.Com. 0 0 2 1
(H)
Marks
Internal 60 External - 40
Course Objective
Course Outcome- To improve a student's self confidence so as to express views and ideas
Unit
effectively in English through fluent oral communication.
To help them acquire some of the necessary skills to handle day-to-day managerial
responsibilities, such as making speeches, controlling one-to-one communication, enriching
1.
group activities and processes, giving effective presentations, writing letters, memos, minutes,
reports and advertising, and maintaining ones poise in private and in public.
To build their confidence and to install competitiveness by projecting a positive image of
2.
themselves and of their future.
Contents of Syllabus (LAB)
Unit I
Personal Grooming & Personality Traits: Self Introduction, Business Etiquettes,

Business Dressing, Personal Turn out, Interpretation of Body Language, SWOT Analysis
Activities: Role Plays, Public Speaking, JAMs
Telephonic Skills: Basic Etiquettes & Case studies
Unit II
Basic Etiquettes Greetings, How to Welcome, Gratitude skills.

News Clipping Review (NDTV- Barkha Dutt, Times Now- Goswami)
Video Documentaries
Unit III
Activities: Mock Dialogues, Extempore, Impromptu Speeches

GDs & Mock Interviews
13
BAP-608 IT in Management L T P C
Total Contact Hours :48
0 0 4 2
MBA
Prerequisite Basic knowledge of Computers
Marks:100
Internal :60 External : 40
Course Objective
To understand the basics of a computer system and use of MS-office tools .
To develop an intuitive sense of how computers work and how they can be used to make work
more efficient.
Unit Course Outcome
Students will be able to know about Internet ,various components of internet and its usage in
13. business
The students would acquire the MS-Word related skills which would enable them to do
several essential activities which are a part of their Business Management curriculum
14.
like CV Writing, summer training report writing etc
Students will acquire the knowledge in Data analysis using Excel, Power Point Presentation
15. styles.
Unit-I
IT Fundamentals:
Software- Types of software, Applications of IT
Internet Components: Introduction, Transmission control protocol/ internet protocol
(TCP/IP), FTP, HTTP, URL, Domain Names, IP Address, WWW
Introduction to Networking, Overview of Network types: LAN, MAN, WAN, Network
Topologies.
Introduction to E-commerce: Electronic Commerce Models, Value Chains in
Electronic Commerce, E-Commerce in India.
Unit-II
Application and Usage of MS-Word: Word Basics, Rand () function

Working with fonts, Aligning text, Line spacing, Page Numbering
Headers & Footers, Headers & Footers on even pages & odd pages
Drop Cap, Page orientation, Page background, Bullets & Numbering, Printing
Documents Drawing features, Mail Merge ,
Tables: Creating table, Adding rows & columns, Merging & splitting of cells, Using
formulas in tables, Converting text to table & vice versa
14
Unit-III
MS-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet,
Rename worksheet, Auto fill, Wrap text, Merging Of cells, Using filters
Sorting Data,Cell addressing, Using formulas, Paste special, Cell referencing, Working of
If function, Printing worksheets, Inserting charts.
MS-PowerPoint: Basics, Different views of slide, apply design templates, Inserting
header and f
ooter, slide transition, adding animation, Inserting charts, Action Buttons.
Text Books
1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi.
2. Sanjay Saxena, A First Course in Computers, Vikas Publication
3. K.Bajaj & D.Nag E-Commerce, The Cutting Edge of Business, TataMcGraw
4. Tally. Erp 9 Training Guide ,Asok K Nadhani, BPB publications
5. Using SPSS for Windows, Data Analysis and Graphics, Kristin Volkl and Susan
Gerber
Reference Material
1. V.Rajaraman, Fundamentals of Computer, PHI Learning.

2. Peter Norton, Introduction to computers , Tata McGraw Hill, New Delhi.
MBP-608
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

15
Personality Grooming L T P C

BAX-609
MBA (Semester 1)
0 0 2 1
Pre-Requisite : Basic Development of
Personality
Marks : 100
Course Objective
Unit Course Outcome
On completion of the Syllabus, students will be able to improve the personality

traits, behavioral pattern, Etiquettes and Mannerism. The syllabus will facilitate
development and communication with people. Also, it will support decision
making and motivate them to become Leaders in Life.
Contents of Syllabus
Self Introduction
Dressing up formally
Mannerism & Etiquettes in
Classroom
Workplace
Living place
Daily reading of Newspaper
Table manners
Telephone Etiquettes
Personal Hygiene & Sanitation
Party manners
Conversation with opposite sex
Salutation
Escorting the guests
Party environment
Types of handshake
16
Clothing (colour choice)
Footwear style
Movie Analysis for Business leadership / Video cases
MBX-609
USB
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval
17
Name of the subject : APTITUDE 1 L T P C
Total Contact Hours - Hours
Subject Code Applicable to which branch- MBA
0 0 0 0
TDT 619 Prerequisite : Basic Mathematics & Reasoning
Marks
Course Objective
To improve problem solving skills of aptiude & reasoning questions
Unit Course Outcome
To enhance the calculation speed with the help of short cut tricks & knowledge of numbers
16.
To build the approach for logical reasoning with effective classes.
17.
To improve proficiency in percentages& questions related to sets.
18.
Unit-I
1.Vedic Maths:-How to find square root, cube root, tables till 20, squares cubes mental calculations.
2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers, rational
numbers, irrational numbers , real numbers, complex number and other numbers. Divisibility Rules: To
check the divisibility of any larger number with perfection and in efficient time.
3.Factor and Multiple: concept and Difference between multiple and factors.
4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder concept
and how to find HCF & LCM.
5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of BODMAS.
Unit-II
6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.
7. Blood relations: Concept of symbol representation of relations to solve complicated questions.
8. Line & Bar Graphs: Concept of graphical representation of equations and number on number line.
9. Logical Reasoning : Sitting Arrangement Linear & Circular
Unit-III
10. Average: Concept of Mean and average , average speed, average of different numbers.
11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest
12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.
18
Text Books
Quantitative Aptitude by R.S.Aggarwal

Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal
Quantum CAT by Arihant Publications
Reference Material -
Course Code TDT 619

Department Teaching
Department of Training
the Subject
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

19
2nd Semester
BUSINESS ENVIRONMENT L T P C
BAT-651
Total Contact Hours 48
4 0 0 4
MBA
Prerequisite: Must have learned the Economics in semester one
Marks 100
Internal :40 External:60
Course Objective
To help the students to get a complete picture of the Business Environment with special
reference to Indian Corporate World.
To provide understanding of the different government policies and Acts that influence
business and the changes that are taking shape in the recent years.
Unit Course Outcome
It will help the students to understand the role of government in economic development.
19.
It will enable the students to know the different aspects of law and legal setup that affect the
20. corporate world.
Students will also come to know about international issues affecting the business world.
21.
Unit-I
Business Environment Introduction to business and its environment, Components of

business environment. Process of Business Environment analysis.
Economic Environment - Different Economic Systems (Capitalism, socialism and

mixed economy). Economic Policies (Industrial, Monetary, and Fiscal and Current
Economic Policies)
Unit-II
Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.

Social Environment- Social Responsibility of Business, Consumer Protection Act 1986,
The Environment Protection Act 1986 & its Impact
Unit-III
Financial Environment Composition of Indian Money market and capital market.

Role of Commercial Banks, Development Financial Institutions and Non Banking
Financial Institutions. SEBI and Capital Market Reforms.
Global Environment - Foreign Direct Investment (FDI), WTO- Its Role and Functions
MNCs, International Institutions(World Bank and IMF ), Trading Blocs
20
Text Books
1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing
Co. Pvt. Ltd
3. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.
Reference Material
1. Francis Cherrunilam, International Trade and Export Management, Himalaya

Publications.
2. Aswathappa, K., International Business, McGraw Hill Publications.
BAT-651
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies: 21/03/2014
21
FINANCIAL MANAGEMENT L T P C
3 0 2 4
MBA
Prerequisite : NA
Marks : 100
Course Objective
To have understanding about important financial concepts and analytical tools used in financial
decision making process in an efficient and informative manner
Unit Course Outcome
Have understanding of different areas of financial management related to financial planning,
1 organizing and controlling
Facilitate in taking decisions relating to long term investments

2
Have an outlook of the capital structure and dividend policy of an organization
3
Unit-I
Unit - I
Financial Management: An Overview, Scope and Objectives-Profit versus wealth
maximization, Tradinational & Modern approach, Finance Function: Investment,
Financing, Dividend.
Concepts in Valuation: Time value of money, Bond returns, Return from Stock Market
Investments.
Unit II
Working Capital Management, Receivables Management, Inventory Management, and
Cash Management
Capital Budgeting: Discounted and Non-Discounted Cash Flow Techniques for
appraising capital investments.
Cost of capital: Cost of equity, Debt, Preference stock & retained earnings.
Leverage: Operating leverage and financial leverage
Unit III
Capital Structure and firms value: Theories, MM Hypothesis, Optimization of Capital
Structure
Dividend Policy
Corporate Restructuring
Lease financing
EVA And MVA
22
Text Books
Chandra, Prasanna Financial Management, Tata McGraw Hill, New Delhi
James C Van Horne, Financial Management, Prentice-Hall, New Delhi
Khan M.Y. & Jain P.K, Financial Mangement, Tata McGraw Hill, New Delhi
Pandey I.M Financial Management, Vikas Publishing House, New Delhi
Reference Material
Maheshwari S.N. Principles of Financial Management, Sultan Chand & Sons, New Delhi
Kulkarni P.V. Financial Management, Himalaya Publishing House, Mumbai
BAT-652
Business
a b c d e f g h i j K
Program Outcome
Mapping of Course
outcome
Project/
BS FS PD PC PE OE
Category Training

Approval Date of meeting of the Board of Studies:21/03/2014
23
Operations Management and Research L T P C
4 0 0 4
MBA
Prerequisite : Basic knowledge of statistics
Marks 100
Internal : 40 External: 60
Course Objective
The Course is designed to enable students appreciate the strategic significance of operations management in highly
competitive global economy and to introduce various principles, concepts, tools and techniques developed in the
area of operations management over the years.
Unit Course Outcome
The students would gain a conceptual understanding of the subject and relate them to practical
applications in real life situation.
The students will be able to have comprehension of the Planning concept and how to apply
Manufacturing Resource Planning techniques and principles.
The students will be able to have competency in application of various statistical and mathematical
techniques in an Organization and how to construct Operations strategy to get Competitive advantage.
Unit-I
Introduction to Operations Management Nature, Scope, Importance and Functions; Plant

Location: Importance and Factors; Plant layout: Objectives, Advantages, & Types.
Manufacturing System: Types and Characteristics. Production Planning and Control: Importance
and Functions. Product Design and Development: Process and Techniques.
Unit-II
Introduction to Operations Research: History and nature of operations research and types of operations
research models: Linear programming: Meaning, terminology and requirements of LPP.
Formulation of linear programming problem & solutions by Graphical & Simplex methods.
Transportation Problems: Concepts and solutions, Methods for finding initial solutions:
NWCM, LCM and VAM, Balanced and unbalanced problem, concept of degeneracy and
optimality tests: Steeping and Modi methods for finding optimal solution
Assignments Problems: Special case of linear programming, Mathematical formulation,

Hungarian method, Special cases Non square matrix, restricted problem, Travelling
salesman problem, Air Crew problem
Unit-III
Network Analysis PERT and CPM: Event, Activity, Errors in network logic, Fulkersons rule
to numbering of events, network formation, Forward and backward computations, Critical Path ,
Float, Slack, Estimating activity times
24
Decision theory: Components Pay off, Opportunity loss, Decision making under certainty and
risk (Calculation of expected value, EOL, EVPI). Decision making under uncertainty (Maximin,
Maximax, Minimax Regret, Hurwitz criterion and criterion of rationality).
Sequencing Problem: Basic concepts, Processing N jobs through two machines, processing two
and n jobs through M machines
Text Books
1. Stevenson W.J. Operations Management, 11th Edition, 2011, Tata McGraw Hill, New
Delhi
2. Chase, Jacobs, Aquilano & Aggarwal; Operations Management; Tata McGraw Hill; 11th
edition, New Delhi.
3. Sharma, J.K. : Operations Research : Theory and Applications, New Delhi, Macmillian India
Ltd., 1997.
4. 6. Taha, H.A. : Operations Research An Introduction, New York, Macmillan, 1989.
5. John O. McClain and L.JosephThomas, Operations Management, Prentice Hall of
India, New Delhi, 2nd Revised Edition.
6. N.D. Vohra : Quantitative Techniques in Management, Tata McGraw Hill, 2001.
1. Everette E Adam and Ronald J Ebert. Prentice Hall of India .New Delhi
2. Lee J Krajweski and Larry P Rittman .Person Education .Delhi
3. Richard B Chase, Nicholas J A quilano, and F Robert Jacobs. Tata McGraw Hill, New
Delhi
BAT-653
Business
Program Outcome
Mapping of Course
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BS ES PD PC PE OE
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25
Research Methodology L T P C
Total Contact Hours
3 2 0 4
BAT- 654 Applicable to which branch
Prerequisite
Marks
Course Objective
To make the students understand the use of statistics and make them aware about experimental
design or how a researcher conducts investigation.
Unit Course Outcome
The student will acquaint himself/ herself with the use of research in the business
22.
decisions
Student will learn to evaluate and solve the business problems with the help of
23.
research
UNIT-1
1. Introduction to Research: Meaning, Objectives, Concept, Construct, Definition, Variable.
Research Process: The steps of Research process(4)
2. Identification of problems and Formulation of Hypothesis. Management Problem to
Research Question Investigation Question Measurement Issues Building Hypothesis
- Qualities of a good Hypothesis Null Hypothesis & Alternative Hypothesis. Hypothesis
Testing - Logic & Importance (5)
3. Research Design: Model and Importance of Research Design - Features of a good
research design Exploratory Research Design concept, types and uses, Descriptive
Research Designs - concept, types and uses. Experimental Design: Causal relationships,
Concept of Independent & Dependent variables, -Diagnostic Research Design. (6)
4. Understanding of Qualitative and Quantitative Research: Difference between Qualitative
and Quantitative research Concept of generalization, replication. Merging the two
approaches. (4)
UNIT-2
5. Measurement Scaling: Definition of measurement Scaling what is to be measured?
Problems in measurement in management research - Validity and Reliability. Types of
Measurement Scale Nominal, Ordinal, Interval, Ratio. (4)
6. Data Collection: Definition of Primary and Secondary Data Difference between
primary and secondary Data- Sources, Characteristics, Advantages and Disadvantages of
Primary and Secondary data Understanding of Observation method, Questionnaire
Construction, Personal Interviews, Telephonic Interview, Mail Survey, Email/Internet
survey. (5)
26
UNIT-3
7. Sampling: Population, Sample, Sampling Error, Sample Size. Characteristics of a good
sample. Probability Sample Simple Random Sample, Stratified Random Sample &
Multi-stage sampling. Non Probability Sample Judgment, Convenience, Quota &
Snowballing methods. (6)
8. Data Analysis: Tabulation of Data, Data Preparation frequency tables, bar charts, pie
charts, percentages, Descriptive statistics, Correlation, Regression, Hypothesis Tests:
Parametric and Non Parametric Tests: Definition and use, T Test, Z Test, Chi Square
Test, F Test, Analysis of the data through SPSS/SAS/E-Views and Excel (8)
9. Interpretation of Data and Report Writing - Layout of a Research Paper (3)
Case Study: 1 Practical case study discussion is required every fortnightly.
Recommended Text Books:

1. Business Research Methods Alan Bryman & Emma Bell, Oxford University Press.
2. Research Methodology - C.R.Kothari
3. Statistics for Managers Using Microsoft Excel, Levine Stephan, Krehbiel Berenson
Reference Books:
1. SPSS Explained, ISBN:9780415274104, Publisher:Tata Mcgraw Hill
2. Sancheti & Kapoor, Business Mathematics, Sultan Chand, New Delhi.
BAT 654 Research Methodology

Department Teaching
MBA
the Subject
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training
27
Social Media and Digital L T P C
BAT-655 Marketing
3 0 0 3
Marks
Course Objective
The Course is designed to give an opportunity to acquire knowledge about the application of Social
Media Marketing.
Unit Course Outcome
To understand the Social media, its evolution and the importance of social media to business.
1.
Social Media Marketing Campaigns.
To understand the Social Media in Indian Market Context e.g. Police, Public Service,
2.
Hospitals.
To understand the Comprehensive digital marketing strategy and plan.
3.
Latest digital ad technologies.
Unit-I
General Overview of the Social Media: Social media, its evolution and the importance of social media to
business. Social Media Marketing Campaigns: Foundation of viral/word-of-mouth marketing,
components of a comprehensive, well-integrated social media strategy, pros and cons of relying on word-
of-mouth and buzz.
Unit-II
Social Media in Indian Market Context e.g. Police, Public Service, Hospitals, etc. Setting marketing
Objectives. Analysing Socio-cultural Environment Affecting Social Media.
Unit-III
Digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social
media; Comprehensive digital marketing strategy and plan; Measuring digital marketing efforts; Latest
digital ad technologies.
Text Books:
1. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve Reputation,
and Earn Trust. (Revised and Updated) New Jersey: John Wiley & Sons, Inc.
2. Kanter, Beth and Allison H. Fine.The Networked Nonprofit: Connecting with Social Media to Drive
Change. San Francisco: Jossey-Bass.
Reference Books:
1. Lee, Charles. Good Idea. Now What?: How to Move Ideas to Execution. New York: John Wiley &
Sons, Inc.
2. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live and Do Business. New
Jersey: John Wiley & Sons, Inc.
28
MANAGING HUMAN RESOURCES L T P C
BAT-656 48 hours
3 0 0 3
MBA
Prerequisite : Knowledge of OBD
Marks 100
Internal-40 External-60
To make the students understand the importance of human resources as an asset and ways to manage HR
Also to teach various new trends in this HR and their application.
Unit Course Outcome
To focus on various HR functions and to teach the students the practical implications of
24.
strategic HRM and HR during mergers and acquisitions.
To familiarize the students with importance of evaluation and compensation in HR and
25.
various new techniques used in HR.
26.
To make the students familiar with industrial relations aspect of an organization
and latest issues in HR.
Unit-I
Human Resource Management: Concept, Functions and Challenges
Brief Introduction to Strategic HRM
Job Analysis
HR planning
Recruitment and Selection
Training and development
HR during Mergers and Acquisitions
Unit-II
Career planning and Succession Planning,

Performance Appraisal
Compensation Management- rewards and incentives
Managing ethical issues in HRM
Unit-III
Industrial Relations: concept and approaches

Industrial disputes
Managing Employee Grievances
Employee Empowerment and Engagement
Contemporary issues in HRM
Text Books
1. Flippo, Edwin B., Personnel/Human Resource Management, Tata McGraw Hills.
2. Dessler, G., Human Resource Management, Prentice-Hall, Delhi.
29
Reference Material
1. Decenzo A Davide & Robbins P Stephen, Personnel/Human Resource Management,
Prentice-Hall, India
2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New
Delhi.
3. Mamoria, C.B., Personnel Management, Himalaya Publishing House, Mumbai.
BAT-658
USB
Program Outcome
Mapping of Course
outcome
Project/
BS FS PD PC PE OE
Category Training

30
BAP-657 Introduction to SPSS L T P C
Total Contact Hours 45 2 2 0 3
MBA
Prerequisite: Logical reasoning and aptitude
Marks 100
Course Objective
Unit Course Outcome
27. The course is designed to initiate effective use of SPSS in business problem
28. Student will learn to evaluate and solve the business problems logically
An Overview of SPSS
Mouse and keyboard processing, frequently used dialog boxes
Editing output
Printing results
Creating and editing a data file
Managing Data:
Listing cases, replacing missing values, computing new variables, recording variables, exploring
data, selecting cases, sorting cases, Merging files
Graphs
Creating and editing graphs and charts
Frequencies:
Frequencies, bar charts, histograms, percentiles
Descriptive Statistics:
measures of central tendency, variability, deviation from normality, size and stability. Cross
Tabulation and chi-square analyses
The means Procedure
Bivariate Correlation:
Bivariate Correlation, Partial Correlations and the correlation matrix
The T-test procedure:

Independent samples, paired samples, and one sample tests
The one way ANOVA procedure:

One way analysis of variance
31
General Linear model:
Two way analysis of variance
General Linear model:

three way analysis of variance and the influence of covariates, Simple Linear Regression,
Multiple regression analysis Multidimensional scaling, Factor analysis and Cluster analysis
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson
3. Research Methodology, C. R. Kothari, Newage Publication
4. Research Methodology, Zeikmund, Cengage
5. Research Methodology, Paneer Selvam, PHI
6. Research Methodology, Prasanta Sarangi, Taxmann
7. A Text Book of Research Methodology, AKPC Swain, Kalyani
8. SPSS for Windows, Step; George and Mallery,
BAP-657
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

32
Name of the subject : L T P C
APTITUDE 2
Subject Code Total Contact Hours - Hours
TDT 668 0 0 0 0
Applicable to which branch- MBA
Prerequisite : Basic Mathematics & Reasoning
Marks
Course Objective
To improve problem solving skills of aptiude & reasoning questions
Unit Course Outcome
To enhance the calculation speed with the help of short cut tricks & knowledge of numbers
29.
30.
To improve proficiency in percentages& questions related to sets.
31.
Unit-I
1.Vedic Maths:-How to find square root, cube root, tables till 20, squares cubes mental calculations.
2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers, rational
numbers, irrational numbers , real numbers, complex number and other numbers. Divisibility Rules: To
check the divisibility of any larger number with perfection and in efficient time.
3.Factor and Multiple: concept and Difference between multiple and factors.
4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder concept
and how to find HCF & LCM.
5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of BODMAS.
Unit-II
6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.
7. Blood relations: Concept of symbol representation of relations to solve complicated questions.
8. Line & Bar Graphs: Concept of graphical representation of equations and number on number line.
9. Logical Reasoning : Sitting Arrangement Linear & Circular
Unit-III
10. Average: Concept of Mean and average , average speed, average of different numbers.
11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest
12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.
33
Text Books
Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal
Course Code TDT 668

Department Teaching
the Subject
Program Outcome
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BS ES PD PC PE OE
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34
Name of the subject : SOFT
L T P C
SKILLS 1
Subject Code
Total Contact Hours
0 0 0 0
TDP 669 Applicable to which branch : MBA
Prerequisite : Basic Communication
Marks
Course Objective
To Impart soft skills practical knowledge to prepare the students for placements and make them industry ready.
Unit Course Outcome
32. To enhance the team management and effective decision making skills of the students.
To build a positive attitude among students and enhance their personal grooming to suit the corporate
33.
standards
To prepare the students to handle group discussions and the most difficult interviews of their career
34.
and to clear them successfully.
Unit-I
TUTORIAL ACTIVITY
LECTURE NO. TOPIC S.NO ACTIVITY NAME
creative thinking and decision
1 Creative and lateral thinking 1 making group game
Team Building, team Dynamics

2 Team Dynamics 2 video & discussion
CV preparation, submission and

3 CV Preparation 3 correction
Identifying Top IT companies and

4 Corporate Trends 4 opportunities
Unit-II
5 Grooming and Dress code 5 Videos and discussion
Designing emails and mock

6 Telephone and e-mail etiquette 6 phone calls
Identifying opportunities and

7 Career guidance 7 trends
8 Positive Attitude 8 Videos and discussion
35
Unit-III
GD videos, discussion and

9 Group Discussions 9 assessments
Dos and Donts of Group GD videos, discussion and

10 Discussion 10 assessments
One to one interview with full

11 Interview skills 11 assessment & videos
One to one interview with full

12 Interview opening and a closing 12 assessment & videos
Text Books
Reference Material
1.How to Win Friends and Influence People

by Dale Carnegie
2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

by Stephen R. Covey
3.The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
4.The One Minute Manager

by Kenneth H. Blanchard
5. I'm Not Afraid of GDPI : Group Discussion and Personal Interview (English)
by Varshney, Tuhina Anukul
Course Code CALCULUS AND SOLID GEOMETRY

Department Teaching the
Subject
Program Outcome
Mapping of Course outcome
with Program outcome
Project/
BS ES PD PC PE OE
Category Training

Date of meeting of the Board of Studies
Approval
36
General Studies L T P C
BAX-658 Total Contact Hours : 30

MBA (Semester 2nd) 2 0 0 2
Pre-Requisite : Basic knowledge of English
Grammar
Marks : 100
Course Objective
Unit Course Outcome

The syllabus is to facilitate and develop the habit of reading daily newspaper. Also, to read and
evaluate the current market scenario analyzing each segment of an Economy. The student will
comprehend and assess all important news by maintaining files of different sections.
Newspaper reading sessions on daily basis, Creation of news file containing all the important
news. Presentation on news of importance. Group discussion on current news of business
importance or any other news of different areas like Finance & Stock market, Economy &
Policy, Politics, Sports and Editorials.
Examination will be conducted for the students having multiple choice questions based on
previous six months news.
Weightage for different sections stands as follow:-
Business 30 percent
Finance & Stock market 15 percent
Economy & Policy 15 percent
Politics 10 percent
Sports 10 percent
Editorial 20 percent
MBX-655 USB
University School of Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training
Approval
37
3rd Semester
Project Management and L T P C

Entrepreneurship
3 0 0 3
MBA
Prerequisite : Basic Knowledge of finance
Marks
Course Objective
To deepen insights into practical applications of banking, insurance and risk management techniques in a
dynamic business environment
Unit Course Outcome
35. Conceptual knowledge about Banking structure and Indian financial system
36. Ability to comprehend and analyse the evolution and development of banking system in India
37. Understanding of the bank and customer interface
38. Ability to analyse changing scenario of banking practices, products and services
Understanding of basic concepts of insurance, to impart knowledge in life and non-life
39.
insurance
Unit-I
Forms of project organization, project planning and control, human aspects of project management.
Performance reviews on the basis of planned project cost and time. Major reasons for cost & time over
runs and remedial measures.
Unit-II
Understanding Entrepreneurship, Concept of Entrepreneur, Entrepreneurial Motivation, Entrepreneurship.

Why to start Business Entrepreneurial characteristics and skills Entrepreneurial success and failures.
Entrepreneurial Process, Steps of entrepreneurial process, Deciding Developing Moving Managing
Recognizing.
Unit-III
Setting up of a small Business Enterprise. Identifying the Business opportunity Business opportunities in
various sectors formalities for setting up of a small business enterprise. Environmental pollution Related
clearances. Sickness in Small Business Enterprises. Govt. policies on revival of sickness and remedial
measures.
38
BAT-701
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

39
Strategic Management L T P C
Total Contact Hours
3 0 0 3
BAT-702 Applicable to which branch
Prerequisite
Marks
Course Objective
To provide an insight to the basic issues and concepts related to Strategic Management
beside giving an opportunity to learn in detail the most relevant and up to date
methodologies and tools to address the business Issues.
Unit Course Outcome
A clear understanding of the key concepts and principles of strategy formulation and
40. competitive analysis
Developing an awareness of the impact of external environmental forces and of strategic

41. actions by the firm and its rivals on business and corporate strategy
To give you hands-on experience in crafting business strategy, reasoning carefully about
strategic options to evaluate action alternatives, and making sound strategic decisions.
42.
Unit-I
Strategic Management: Definition, nature, scope, significance and risks.

Strategy: Definition, scope and difference between strategy and tactics. Mintzerbgs 5Ps of
strategy, Process of strategic management and levels at which strategy operates.
Defining Strategic Intent: Vision, Mission, Goals and objectives, Stakeholders in business
and their roles, Corporate governance: Role of board of directors.
Internal Analysis: Organizational capabilities in various functional areas, strategic
advantage profile, value chain analysis, industry standards and benchmarking, balanced
scorecard, key factor rating and Resource based view of the firm, Core competences.
Unit-II
External Environmental: Concept of environment, components of environment, ETOP,

QUEST, SWOT (TOWS), PEST, BCG matrix, , GE 9 cell model, Porters five forces model of
competition, Synergy and dysergy.
Grand Strategies: Stability, expansion (diversification strategies, vertical integration

strategies, mergers, acquisition and takeover strategies, strategic alliances and
collaborative partnerships), retrenchment, outsourcing strategies.
40
Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging, growing,
mature and declining industries
Unit-III
Strategy Implementation: Project implementation, Procedural implementation, Resource

allocation, Organization structure, Matching structure and strategy.
Behavioral Issues in Implementation: Leadership and corporate culture, Values, Ethics
and CSR, Mc Kinseys 7s framework.
Functional Plans and Policies: financial marketing, operations, personnel, Information
management.
Strategic Evaluation and Control: Nature, Importance, Barriers and Techniques of
Evaluation and Control.
Text Books
1) Kazmi Azar - Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.
2) John A Pearce II, Richard B Robinson, Amita Mittal- Strategic Management formulation,
Implementation and Control, Tata Mc Graw Hill.
3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic
Management and Business Policy, Pearson Education, 1 Ed., New Delhi.
4) K.Aswathappa, Business Environment and Strategic Management, Himalaya Publishers, New
Delhi
5) Dr. P. Subba Rao, Strategic Management, Himalaya Publishers, New Delhi.
6) Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management, Frank
Brothers
7) Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.
8) Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.
Reference Material
1. Strategic Management, R. SrinivasanaPHI

2. Corporate Strategy, Lynch, Pearson
3. Strategic Management, Haberberg & Rieple, Oxford
4. An Integrated approach to Strategic Management, Hill & Jones, Cengage
5. Strategic Management, U.C. Mathur, McMillan
6. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH
41
BAP-703 Predictive Analytics L T P C
MBA
Prerequisite: Logical reasoning and aptitude
Marks 100
Internal : 100 External :0
Course Objective
Unit Course Outcome
43. The course is designed to initiate effective use of SPSS in business problem
44. Student will learn to evaluate and solve the business problems logically
Introduction to IBM SPSS Statistics
Course Introduction, Introducing IBM SPSS Statistics, Reading Data, Variable Properties, Working with
the Data editor, Summarizing Individual Variables, Modifying Data Values: Recode, Modifying Data
Values: Compute, Describing Relationship between Variables, Selecting Cases, Creating and Editing
Charts
Output in the Viewer, Syntax Basics, Course Summary, Menus and the Help System
Data Management and Manipulation with IBM SPSS Statistics
Helpful Data Management Features, Transformations: Computing with Numeric Data, Transformations:
Computing with Date and Time Variables, Transformations: Computing with Alphanumeric Data
Additional Data Transformations, Identifying Duplicates and Restructuring Data, Aggregating Data
Merging Files Adding Cases Adding Variables, Analyzing Multiple Response Questions, Working with
Pivot Tables , Working with Charts , Exporting Tables and Charts, An Introduction to Output
Management System
Automating IBM SPSS Statistics, Controlling the IBM SPSS Statistics Environment
Introduction to Statistical Analysis Using IBM SPSS Statistics
42
Introduction to Statistical Analysis, Understanding Data Distribution Theory, Data Distribution for
Categorical Variables, Data Distribution for Scale Variables, Making Inference about population from
sample, Relationship between Categorical variables, The Independent Sample T test
The Paired Sample T Test, One Way ANNOVA, Decision Tree Introduction and Procedure
Chaid analysis, Bivariate Plots and Correlation for Scale Variables, Regression Analysis,
Concepts of Logistic Regression
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson
3. Research Methodology, C. R. Kothari, Newage Publication
4. Research Methodology, Zeikmund, Cengage
5. Research Methodology, Paneer Selvam, PHI
6. Research Methodology, Prasanta Sarangi, Taxmann
7. A Text Book of Research Methodology, AKPC Swain, Kalyani
8. SPSS for Windows, Step; George and Mallery,
MBP-703
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

43
Name of the subject : Soft Skills 2 L T P C
Subject Code Total Contact Hours
0 0 0 0
Applicable to which branch
TDP 719 Prerequisite : Soft Skills 1
Marks
Course Objective
To Impart soft skills practical knowledge to prepare the students for placements and make them industry ready.
Unit Course Outcome
To train the students in the basics of effective speaking and interaction.
45.
To help them understand themselves and create a positive self concept. To plan their time efficiently
46. and to set and balance the right goals for their career and life.
To motivate the students and develop their interpersonal skills. To also help them to quickly adapt to the
47. changing scenarios and teach them the ways to relieve their stress and become more productive.
To train the students in the basics of effective speaking and interaction.
Unit-I
LECTURE NO. TOPIC TUTORIAL ACTIVITY S.NO ACTIVITY NAME

1 What /Why/How of Communication 1 Discussion and videos
2 Public speaking 2 Role plays : Application
Audio files case study

3 listening Skills 3 discussion
4 Presentation Skills 4 Group presentations
Unit-II
SWOT Analysis & self
5 What /why/ how of Self Esteem /self 5 assessment questionnaire
awareness/SWOT Analysis
Competency assessment
6 Competency Mapping 6 and interpretation
Preparing to do notes,
Daily planners, Weekly
7 Time Management 7 planner
Identifying personal and

8 Goal Setting 8 professional goals
44
Unit-III
9 Change Management 9 Discussion & Case study
10 Interpersonal skills 10 Discussion and case study
11 Stress Management 11 Stress buster Activity
12 Introduction to Group discussion 12 Discussion and Videos
Text Books -
Reference Material
1.How to Win Friends and Influence People

by Dale Carnegie
2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

by Stephen R. Covey
3.The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
4.The One Minute Manager

by Kenneth H. Blanchard
Course Code- TDP-719 CALCULUS AND SOLID GEOMETRY

Department Teaching
the Subject
Program Outcome
Mapping of Course
outcome
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BS ES PD PC PE OE
Category Training

45
Name of the subject : APTITUDE 3 L T P C
Subject Code Total Contact Hours - Hours
0 0 0 0
Applicable to which branch - MBA
TDT 720 Prerequisite-Aptitude 1
Marks
Course Objective
To Impart analytical ability in solving mathematical problems
Unit Course Outcome
To enhance the logical reasoning skills with effective classes.
48.
To enhance the aptitude knowledge in relevance to daily life.
49.
50.
Unit-I
1.Coding- Decoding: Concept of EJOTY to learn Alphabet and how to solve abstract problems.
2.Direction Sense: Concept of Left & Right, clock & anticlockwise movement with East, West , North
and South Direction.
3.Odd Man Out: How to find odd number, Symbol, Letter and word out of given options.
4.Clocks & Calendars : How to solve questions of hour hand & minute hand of clocks & to find days of
calendars
Unit-II
5. Permutations & Combinations: Concept of arrangements & derangements.
6. Probability: Concept of sample space & favorable outcomes.
7. Algebra: Polynomials, Linear questions & quadratic questions
8. Time & Speed : Questions based on relative speed & problem on trains
9. Logs: Concept of logs & problems based on the same.
10. Time & Work : Chain rule , work problems based on efficiency of manpower
Unit-III
11. Directions: Concept of Left & Right, clock & anticlockwise movement with East, West , North and
South Direction in line or row arrangement.
12. Sequences and series: Concept of AP, GP and HP with their mean, Sum of Series.
13. Pie-Charts: Study and analysis of pie-charts with conclusion to the statements.
46
Text Books
Course Code TDT 720
Department Teaching
the Subject
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

47
MBA (Semester 3rd) 2 0 0 2
Pre-Requisite : Reading and Evaluating News
Marks : 100
Internal:100 External: 0
Course Objective
Unit Course Outcome
The objective of choosing and recording the events of one company which will lead to
learning and maintaining company records for future analysis like Research,
comparative analysis etc. to take better decisions.
Reading and evaluation of the editorials, Recording the events of the company of choice,
Analysis of the performance & lessons drawn. Presentation & Discussion on the recorded events,
and their critical analysis. Complete case analysis of the company, Its different Functional areas,
Competitors, Markets and Strategies.
BAX-704
USB
Business
a b c d E f g h i j k
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval
48
4th Semester
MBA (Semester 4th)

2 0 0 2
Pre-Requisite : Basic knowledge of Current
Affairs.
Marks : 100
Course Objective
Unit Course Outcome
Through the course, students will inculcate writing skills for publishing their
work at various places. The students will develop research related efforts for
their development and qualitative approach.
Nomination of student editors for the course, Collection and Publication of the editorials by the
nominated students from other students in the class, Continuous analysis, Presentations and
Discussions of news related to Business, Politics, Sports, Economy, etc.
Examination will be conducted for the students having multiple choice questions based on
previous six months news.
Weightage for different sections stands as follow:-
Business 30 percent
Finance & Stock market 15 percent
Economy & Policy 15 percent
49
Politics 10 percent
Sports 10 percent
Editorial 20 percent
BAX-751
USB
Business
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Approval
50
SPECIALIZATIONS
3rd Semester
FINANCE
Derivatives & Risk L T P C

BAA-706 management
Total Contact Hours : 48 Hours
3 0 0 3
MBA
Prerequisite : Basic knowledge of Finance
Marks-100
Course Objective
To study the role that hedging strategies using derivative instruments can play in risk management of
investment decisions
Unit Course Outcome
To have a discussion and explain in detail financial instruments such as options, futures,
1 swaps and other derivative securities.
Describe and understand the economic environment in which such instruments
operate.
Develop and employ theoretical valuation methods to price these financial
2 instruments
Analytical ability to design hedging strategies using derivative instruments
Apply these instruments in managing the risk of investing and hedging activity at the
3 individual and the corporate level
Unit-I (10 hours)
Introduction to derivatives: factors contributing to growth of derivatives , types of derivatives,

Forward,
Future, Evolution of Futures Market in India, Operators/Traders in Future Market, Options -
features and types, Option trading strategies. Option - valuation approaches.
Unit-II (15 hours)
51
Risk Analysis and Management-Various types of Risk- Credit risk, Operational risk, Interest
Rate risk, Liquidity risk, Technology risk, and Environmental risk: Risk Measurement and
Management Framework, Options Delta, Gamma, Vega, Theta, Rho
Unit-III (20 hours)
Swaps:types and valuation and SEBI Regulations.Sophisticated Derivatives: Barrier Options,

Compound Options, Swaptions. Derivatives Disclosure: Accounting Issues in Derivatives. SEBI
framework for derivatives trading in India
Text Books
1. Options, Futures and Other Derivatives Hull / Basu Pearson

2. Financial Derivatives Theory, Concepts and problems Gupta PHI
3. Derivatives and Risk Management Verma TMH
References
Financial derivatives,delhi,S Chand,2001
Sharpe,William F, Investments,NewDelhi,Prentice Hall India,1997
BAA-706
USB
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SECURITY ANALYSIS AND
L T P C
PORTFOLIO MANAGEMENT
BAA 707 Total Contact Hours =48
3 0 0 3
MBA
Marks-100
Course Objective
Primarily the syllabus is meant to develop the knowledge and understanding of securities market among
the students so that they could know how to invest and work as portfolio or fund managers. It also helps
to sensitize them about the financial institutions and markets besides guiding them how to stay away from
losses.
Unit Course Outcome
Analyse and evaluate financial markets, how securities are traded and to analyse investor
behaviour.
1.
Practical understanding of the trade-off between risk and returns in development of a
portfolio of all financial assets.
Characterize the implications of the market efficiency evidence on active portfolio
management.
2
To know industry analysis, equity valuation, financial statement analysis and technical
analysis.
To know options and futures are and their use as hedging instruments.
3 Construct optimal portfolios and illustrate the theory and empirical applications of asset-
pricing models.
Unit-I (20 Hours)
Investment Practices and Portfolio Management:: Concept of Investment, Investment Objectives and
Constraints, Importance of Portfolio Management, investment Opportunities and Alternatives- valuation
theories of fixed and variable income securities, government securities; non security forms of
investment, real estate investment; investment instruments of the money market,
Stock Markets and Operations of Indian Stock Market: New issue market, secondary market, Listing
of securities, BSE, NSE, OTCEI and NSDL, stock market indices, securities and exchange board of India,
developments in the Indian stock market
Unit-II (16 Hours)

Fundamental Analysis: Economic analysis, industry analysis, financial analysis
Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow theory;
Charts, technical trading rules; volume indicators, market sentiment indicators, confidence indicators,
points & figure charting, bar charting.
Efficient Market theory: Weak, Semistrong and strong forms of efficiency, Empirical test of E M H in
Indian Context.
53
Unit-III (19 Hours)
Portfolio analysis selection: Portfolio theory, return portfolio risk, Markowitz diversification model,
efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital market line,
security market line.
Portfolio Revision: Active and passive strategies and formula plans in portfolio revision
Text Books
1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons Publications.
1. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale
2. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall India.
3. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management, Pearson
Education.
4. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall India.
5. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.
6. Pandian, Security analysis & portfolio management. Vikas, New Delhi
7. Fuller, Russell J & Farrell, James L. Modern investment & security analysis. New York, McGraw
Hill
Reference Material
1. Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New Delhi.
2. Raman, Investment: principles & techniques, VIkas, New Delhi
3. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997
4. Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management, Dryden
Press, Thomson Learning, Bombay
5. Machiraju, H.R. Indian Financial System, Vikas, New Delhi
BAA 707
USB
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54
MARKETING
Consumer Behaviour L T P C
BAB-711 Total Contact Hours : 48
3 0 0 3
MBA
Prerequisite : basic concepts of CB
Marks 100
Course Objective
This course aims at enabling students to understand the various aspects of consumer behavior and
external and internal factors that influence the consumer behaviour.
Unit Course Outcome
To understand the Scope and Relevance of Consumer Behavior Studies; Basic Model of
1.
Consumer Behavior: Buying Decision Process- Problem Recognition.
To understand the Individual Determinants of Consumer Behavior: Motivation; Attention,
2.
Perception and Consumer Imagery; Learning and Memory.
To understand the External Determinants of Consumer Behavior: Influence of Culture and
3.
Subculture; Social Class; Reference Groups and Family Influences.
Unit-I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic Model
of Consumer Behavior: Buying Decision Process- Problem Recognition; Information Search, Alternative
Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behavior and
Customer Satisfaction, Role of Involvement; Types of Buying Behaviour.
Unit-II
Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer
Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes Formation and
Change; Consumer Values and Lifestyles.
Unit-III
External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class;
Reference Groups and Family Influences. Diffusion of Innovation, Models of Consumer Behavior;
Researching Consumer Behavior; Online Consumer Behavior.
Text Books:
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.
2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour- Building
Marketing Strategy. Tata McGraw Hill, New Delhi.
Reference Books:
1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt. Ltd., New
Delhi
2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.
55
3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New
Delhi
BAB-711
USB
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56
Marketing Research L T P C
3 0 0 3
MBA
Prerequisite : Research Methodology
Marks 100
Course Objective
This course emphasizes an applied approach with practical applications that give students a basic
understanding of the scope of marketing research.
Unit Course Outcome
To understand the Decision making in marketing and the role of MR to provide relevant
1.
Information, Sources of data.
To understand the Design of questionnaires and Schedules, Sampling Sample size
2.
determination, sampling plans and methods.
3. To understand the usage of Attitude Scales along with Advanced methods of Data Analysis
Unit-I
The nature of marketing research and its applications types of MR . Decision making in marketing
and the role of MR to provide relevant information. Marketing Information Systems and Decision
Support Systems. The MR process and Research Design. Sources of data , Primary and secondary
sources. The sources of secondary data.
Unit-II
Measurement in MR. Concept of scales and property of scales- reliability and validity. Design of
questionnaires and Schedules. Specific type of measurement instruments- attitude scales, measures of
emotion, perceptual scales. Qualitative research methods. FGDs, Depth interviews, Content analysis,
Projective techniques, Observation and Physiological measures. Sampling Sample size
determination, sampling plans and methods.
Unit-III
Data analysis, Attitude Scaling Techniques: Concept of Scale- Rating Scale viz. Likert Scales,
Semantic Differential Scales, Graphic Rating Scales- Ranking Scales Paired Comparison. Analysis
of Experimental Design. Advanced methods of analysis in MR- Cluster analysis, Factor analysis,
Multi dimensional scaling, Conjoint analysis, Discriminant analysis.
Text Books:
1. Naresh Malhotra, Marketing Research: Applied Orientation, Pearson.
2. Zikmund, Marketing Research, Cengage Learning, New Delhi.
3. Luck & Rubin , Marketing Research, Prentice Hall India.
Reference Books:
1. Tull, Donald S, Hawkins Del I, Marketing Research .Measurement and Methods PHI.
2. Malhothra , Naresh, Marketing Research , PHI.
57
3. Nargondkar, Marketing Research, TMH.
BAB-712
USB
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58
HUMAN RESOURCE MANAGEMENT
Organization Development L T P C
BAC-716 Total Contact Hours 48
3 0 0 3
MBA
Prerequisite NA
Marks 100
Course Objective
To provides an understanding to the students with respect to how the basic principles of
organization development are applied in a variety of diverse environments
Unit Course Outcome
An understanding of the organizations ability to assess its current functioning
1
besides the ability to achieve goals.
An2 ability to implement the tools of intervention that can effectively bring changes
2 in a way that gains support of organization members.
An3 ability to act as organisational change facilitators using the knowledge and
3 techniques of behavioural sciences.
Unit-I
Foundations of Organizational Development: Characteristics, Factors Affecting OD,

Assumption of OD, OD Professional Values and Ethics, Evolution of Organizational
Development, Challenges for organization, the system approach, Diagnosis Process,
Diagnostic Models: Analytical Model, Group Behavior Model, Socio-technical System model,
Force-Field Analysis Model
Unit-II
Organizational Change : Forces for change, levels of change, managing Planned Change, A
Change Model, Resistance to change, overcoming Resistance to change, OD Practitioner:
Internal and External Practitioners, Role and styles of OD practitioner, Issues related to
Practitioners-client Relationship
Unit-III
OD Interventions Strategies: Meaning, Major OD intervention techniques, Interpersonal

interventions, team interventions, Intergroup interventions, Structural, techno-structural
59
interventions and third party peacemaking interventions, Future Trends in Organizational
Development
Text Books
1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, Organization Development,

behavioral science interventions for Organization Improvement, PHI.
2. Dr. Bhupen Srivastava, Organizational Design and Development-Concepts and
Applications- Biztantra
Reference Material
3. Cummings, Theory of Organization Development and Changes, Cengage Learning,

New Delhi.
BAC 716
USB
A b c d e f g h i j k
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60
Training & Development L T P C
BAC-717
3 0 0 3
MBA
Prerequisite: An urge to learn and grow
Marks 100
Course Objective
The course will help the students of this subject to learn how to assess, develop, carry out and
evaluate a training program.
Unit Course Outcome
An ability to Identify the importance of the training and development function to the
51.
strategic decisions of organizations.
Knowledge of Developing cost-effective training programmes and design effective training
52.
sites for organizations.
An ability to Evaluate and apply appropriate training methods to different organization
53.
contexts.
Unit-I
Overview of Training & Development Concept, Purpose, benefits, Process and principles.
Learning and Training - Learning styles and theory, adult learning, learning curves.
Training Need Assessment Meaning, training design, methods of training assessment.
Unit-II
Training Method: On the job, off the job, training aids, developing training modules,
Trainer & Training - Trainers Profile, Trainer as a change Agent, Types of training institutes.
Unit-III
Training Evaluation- Types of training evaluation, Techniques, Purpose of evaluation, Training

programs, Effectiveness of training evaluation.
Text Books
1. Armstrong, Handbook of Human Resource, Kogan Page London,

2. Dayal, Manpower training in organizations, Prenticehall, New Delhi
Reference Books:
1. Dr. Janakiram B, Training & Development, Indian Text Edition.
61
2. Sardar N K, Approaches to Training & Development.
BAC-717
USB
A b c d e f g h i j K
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INTERNATIONAL BUSINESS
BAD-721 Export Import Documentation L T P C

62
MBA
Prerequisite: Fundamentals of export import
Marks 100
Course Objective
To give exposure to the procedures and documents involved in export - import activities.
Unit Course Outcome
An understanding of the Export and Import business with major emphasis on the
I.
documentation dimensions of Export and Import.
Understanding of the details of Export Import Documents with emphasis on various drawback
II.
schemes.
III. An elaborative understanding of the Export Import procedures.
EXPORT IMPORT DOCUMENTATION
Unit I : Preliminaries for Exports and Imports:

Meaning and Definition of Export Classification Strategy and Preparation for Export
Registration Formalities IEC RCMC Export Licensing Letter of Credit.
Liberalization of Imports Special Schemes for Importers
Unit II : Export Documentation
Aligned Documentation System Commercial Invoice Shipping Bill Certificate of Origin Consular
Invoice Mates Receipt Bill of Lading GR Form ISO 9000 Procedure for obtaining ISO 9000 BIS,
Types of Marine Insurance Policies.
Bill to Entry Certificate of Inspection Certificate of Measurements Freight Declaration.
Duty Drawback Deemed Exports ASIDE MAI & MDA EPCG Scheme Incentives for Exporters.
Export Promotion Councils-Commodity Boards FIEO IIFT EOUs SEZs ITPO ECGC EXIM Bank.
Unit III : Import Procedure & Documentation
Steps in Export Procedure Export Contract Forward Cover Excise Clearance Pre-shipment
Inspection Methods of Pre-shipment Inspection Role of Clearing and Forwarding Agents Shipping
and Customs Formalities Customs EDI System Negotiation of Documents Realisation of Exports
Proceeds.
Pre-Import Procedure Steps in Import Procedure Legal Dimensions of Import Procedure Customs
Formalities for Imports Warehousing of Imported goods Retirement of Export Documents.
Recommended books:
Handbook of Import-Export Procedures Ministry of Commerce, -, Government of India,
New Delhi
63
Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
1. Exports Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

2. Import Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
3. Export Marketing, TAS Balagopal , Himalaya Publishing House
4. Export Documentation and Procedures, , Nabhi Publications, New Delhi
5. International Marketing Management, R.L. Varshney, Sultan Chand
BAD-721
USB
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attempt 6 questions in all including compulsory question and selecting not more than 2 questions
from each unit. All questions carry equal marks.
INTERNATIONAL ECONOMICS L T P C
BAD-722 Total Contact Hours 48
3 0 0 3
MBA
Prerequisite : International Business environment
Marks 100
64
Course Objective
After completing this course, the students will have a sound knowledge of theories and
policies related to International Trade and Policy. This will help them to have a profound
understanding of all other related areas of international trade like foreign exchange rate
and forex market, regional trade blocks etc.
Unit Course Outcome
54.
55.
56.
Unit-I
International Trade: Meaning and scope of international economics. A brief history of

international trade with special reference to India,
Theories of International trade: Ricardian theory and Heckscher-Ohlin theory. Gains

from trade.
Exchange Rates: Theories of Exchange rate determination (Mint Par Parity Theory,
Demand and Supply Theory and Purchasing Power Parity Theory). Foreign Exchange rate
policy (Fixed and Floating Exchange rate).
Unit-II
Commercial Policy: Free trade versus protection, various forms of protection. Theory of
tariffs, effects of tariffs, optimum and effective rates of tariffs. Non-tariff barriers
Regional Economic Integration: Forms of integration, static and dynamic effects of

customs union, bilateral and multilateral agreements
Unit-III
International Banking: Meaning, scope and importance of international banking.
International Monetary System: Bretton Woods system and its breakdown. Brief outline
of the present system. IMFObjectives and operation of IMF. Special Drawing Rights (SDR)
International liquidity: meaning and problems.

Text Books
4. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.
65
5. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing
Co. Pvt. Ltd
6. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.
Reference Material
3. Francis Cherrunilam, International Trade and Export Management, Himalaya

Publications.
4. Aswathappa, K., International Business, McGraw Hill Publications.
BAD-722
USB
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INFORMATION TECHNOLOGY
BAE-726 System Analysis and design L T P C
66
3 0 0 3
MBA
Prerequisite : NA
Marks 100
Internal -40 External-60
Course Objective
After completing this course, the students will have a sound knowledge of the System concepts. This will
help them to have an in depth understanding the phases involved in the development and implementation
of the System.
Unit Course Outcome

An ability to understand the concept of system and its types.
57.
An ability to understand the entire process of system development.
58.
An ability to design the system and to implement it effectively.
59.
Unit-I
System Concepts: Definition, characteristics, elements & types of system. System development life
cycle: Recognition of need: Feasibility study, system analysis-introduction , information collection,
interviews, questionnaires, observation, record searching.
Unit-II
Document analysis, analysis tools, data flow diagram, data dictionary, decision tree, structured English
and decision table.
System Design: The process and stages of systems design, input/output and file design.
Unit-III
System testing: Unit Testing, System Testing, Integration Testing, Alpha & Beta Testing,
Acceptance Testing, Regression Testing.
System Implementation: System implementation, implementation process and implementation methods;

system maintenance.
Text Books
1. Awad Elias N.System analysis and design (Galgotia)
67
Reference Material -1 Sen James A.Analysis and design of information system (Tata McGraw)
2.Gane and Sarson: Structured System Analysis and Design.
BAE-726
USB
a b c d e F g h i j k
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Database Management L T P C
BAE-727 Total Contact Hours 48
3 0 0 3
MBA(IT)
Prerequisite: Basic knowledge of Access
68
Marks 100
Course Objective
On completion of the syllabi, the student will understand the basic principles of database
management system and their application in modern day business at different layers of
organization so as to understand how to maintain an organization smoothly and efficiently
Unit Course Outcome
Students will understand how to represent data in a database for a given application and how to manage
60. and use a database management system.
To develop a basic understanding of how the transaction processing and Client/Server

61. environment works.
Students will be able to learn how to develop a database including tables, queries, forms, and
62. reports. Students will also learn how to develop database applications
Unit-I
Database Preliminaries: File concept, database concept, file vs. databases, DBMS
objectives and 3-schemas architecture, history of evolution of databases
Introduction to Data Models: Entity relationship model, object oriented database,
comparison of network, hierarchical and relational models
Relational Database Theory: Tables and relations; relational model operators, relational
model integrity rules, normal forms
Unit-II
Organization of DBMS: DBMS software structure, catalogues, data dictionary, Query

Translator, Query Optimizer
Transaction Processing System: Concurrency control manager, recovery manager, buffer
manager, client-server databases
Unit-III
Relational Query Language: SQL, introduction to oracle functions, procedures and

packages, PLSQL programming environment
Textbooks:
1. S.K. Singh: Introduction to Database Management System, Pearson Education, New

Delhi
2. Ivan Bayross: Introduction to SQL
3. Database system concept, Abraham Silberschatz, Henry Korth, S.
Sudarshan,McGraw-Hill Education
69
Reference Material
Database Management System - Date ,C.J., Galgotia Publications
Fundamentals of Database System - Elmasri, R.A.,Navathe, Shyam B. Narosa
Publishing House.
Rob, Data Base Management System, Cengage Learning, New Delhi.
BAE-727
USB
a b c D e f g h i j k
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SPECIALIZATIONS
4th Semester
FINANCE
70
Financial Services and Markets L T P C
BAA-753 Total Contact Hours = 48
3 0 0 3
MBA
Marks= 100
Internal =40 External=60
Course Objective
To acquaint the students with the various Financial Services and structure of Indian capital markets.
Unit Course Outcome
To have a thorough knowledge about the financial system and its functioning
1.
To understand the emerging role and regulations relating to the financial services in India
2.
Unit-I
Financial system in India: An overview structure and growth, major problems and deficiencies, Financial
markets in India: Money Market in India: Constituents, Regulations and Recent Development, Capital
Market in India: Constituents, Regulations and Recent Development, New Issue Market, Mode of Raising
Capital from Primary Market, SEBI Guidelines relating to primary market.
Unit-II
Financial Services in India: Nature types, Regulatory Framework, Major problems faced by Indian
Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects, Factoring: types, legal
and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds: Meaning, types, structure and
significance, SEBI guidelines relating to MFs.
Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-traditional,

securitization in India
Unit-III
Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking, venture
capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds. Credit rating:
Meaning, types and functions of credit rating agency, process and methodology of credit rating.
Text Books
1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4th Edition,
2006.
2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd., New
Delhi, 4th Edition, 2007.
3. V. K. Bhalla: Management of Financial Services, Anmol Publications.
71
4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill
6.
Reference Material
1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.
2 Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and Sons.
BAA-753
USB
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INTERNATIONAL FINANCE L T P C
BAA-754 Total Contact Hours : 48 Hours
3 0 0 3
MBA
Marks-100
72
Course Objective
To study the role that international trade and investment, currency movements, derivative instruments,
hedging strategies, international financial markets, and international agreements and institutions play in
the management of multinational corporations.
Unit Course Outcome
1 Discuss the role that international institutions play in the global arena.
Various currency arrangements a country may adopt
Knowledge of working of international stock exchanges and international trade
2
Recent changes in international financial market.
Evaluate cross-border investment opportunities and multinational firms decision-making
3 process for long-term capital budgeting, short-term cash-flow management,
Learn the management of international taxation.
Unit-I
Internationalization of Financial Function: International financial management overview, objectives of

international firm, finance function in Multinational Corporation.
Emerging Issues in International Finance: Recent changes in international money and capital markets
and its impact on international finance.
Balance of payments-Equilibrium, disequilibrium and Adjustments
Unit-II
Foreign Exchange Risk Management: Foreign exchange market, foreign exchange risk concept,
economic exposure, transaction exposure, translation exposure, hedging exposures-currency forwards,
currency futures, currency options, currency swaps.
International stock exchanges: New York, London, Luxemburg, third world and Asian stock exchanges,
working and their influences.
International Money Market Instruments: GDRs, ADRs, IDRs, Euro Bonds, Repos, CPs, derivatives,
floating rate instruments, loan syndication and Euro deposits
Unit-III
Parity conditions in international finance: purchasing power parity, interest parity, international fisher
effect and managerial implications
Financial Management of Multinational Firms: Foreign direct investment and cross-border

acquisitions, international capital structure and the cost of capital, international capital budgeting ,
Multinational working capital policy and cash management
Text Books
1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company Ltd.
2. Bekaert, G. and Hodrick, R.J., International Financial Management, Prentice Hall.
3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance, Pearson
Education.
73
4. Madura, J., International Corporate Finance, Thomson South-Western.
5. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.
Reference Material
1. Clark, International Financial Management, Cengage Learning, New Delhi.

2. Eun, C. and Resnick, B., International Financial Management, McGraw-Hill/Irwin.
BAA-754
USB
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MARKETING
BAB-758 Rural Marketing L T P C

Total Contact Hours : 48 3 0 0 3
74
MBA
Prerequisite : Concept of Rural Markets
Marks 100
Course Objective
The course aims at creating an understanding of the unique challenges of rural marketing and to enable
students to apply the concepts and methods of marketing management to rural markets.
Unit Course Outcome
To understand the Rural Markets in India: Characteristics of Rural Consumers; Rural Market
1.
Environment and Infrastructure.
To understand the Rural Market Segmentation; Product Strategies; Pricing Strategies;
2.
Promotion Strategies; Distributor Strategies.
To understand the Economic of selling in rural markets. Formulation of the rural marketing
3.
policies.
Unit-I
Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural Consumers;
Rural Market Environment and Infrastructure; Challenges of Rural Marketing.
Unit-II
Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;
Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing
(e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of
Rural Marketing in India.
Unit-III
Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating to
rural marketing of successful companies.
Text Books:
1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.
2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley (India)
Pvt Ltd.
Reference Books:
1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi
2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, Rural Marketing Text and Cases, Pearson
Education, New Delhi.
BAB-758
75
USB
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Retail Management L T P C
3 0 0 3
MBA
Prerequisite : Indian retail Scenario
76
Marks 100
Course Objective
This course is aimed at providing students with a comprehensive understanding of the theoretical and
applied aspects of retail management.
Unit Course Outcome
To understand the Theories of Retail Development; Global and Indian Retail Scenario;
1.
Information Gathering in Retail.
To understand the Merchandise Management Process, Sales forecasting, Merchandise Budget,
2.
Assortment Plan.
To understand the Store Management & other issues: Store Layout, Design & Visual
3.
Merchandising, Atmospherics, Responsibilities of a Store Manger.
Unit-I
Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats; Theories of
Retail Development; Global and Indian Retail Scenario; Information Gathering in Retail. Retail Market
Strategy, Financial Strategy, Retail Location, Franchising Decisions, Retail Information system,
Customer Service, Customer Relationship Management, GAPs Model.
Unit-II
Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan, Inventory
Management, Merchandise Buying, , Retail Pricing, Retail Communication-Objectives, Promotion Mix .
Unit-III
Store Management & other issues: Store Layout, Design & Visual Merchandising, Atmospherics,
Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM Online Retailing, International
Retailing, Legal & Ethical Issues in Retailing.
Text Books:
1. Rural Marketing - Pradeep Kashyap & Siddhartha Raut, Biztantra .
2. Rural Marketing - Gopal Swamy T. P, Vikas Publishing House.
Reference Books:
1. Rural Marketing Mathur U. C, excel books.
2. Rural Marketing Krishnamacharyulu C. G & Lalitha Ramakrishnan, Pearson Education.
3. Rural Marketing Sukhpal Singh, Vikas Publishers.
BAB-759
USB
Program Outcome
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HUMAN RESOURCE MANAGEMENT
78
Industrial Relations and Labor
L T P C
BAC-763 Laws
48
3 0 0 3
MBA
Prerequisite : Fundamental knowledge of IR and Labor Laws
Marks 100
Internal-40 External-60
This course is designed to develop in the students an understanding of the concept of Industrial
Relations and the Labour laws and their applications
Unit Course Outcome
To understand the concept of industrial relations, functioning of trade unions and legal
63.
machinery for handling industrial disputes.
64. To have the overview of protective and social security laws of India and their application.
To understand the role of ILO in regulating industrial relations, importance of collective
65.
bargaining and workers participation.
Unit-I
Industrial Relations: Importance, concept and theories, the role of government in
industrial relations, changes in IR post liberalization
Trade Union: Objectives, functions, problems of Indian trade unions. The Trade Union Act
1926 (with amendment)
Industrial Disputes: Nature and causes of industrial disputes. The Industrial Disputes Act,
1947 {with amendments}
Unit-II
Protective Legislation: The Factories Act, 1948. The Payment of Wages Act, 1936. The
Minimum Wages Act, 1948.
Social Security Legislation: The Workmens Compensation Act, 1923. The Employees State
Insurance Act, 1948, The Employees Provident Funds and Miscellaneous Provisions Act,
Unit-III
ILO: Role and importance of ILO
Collective Bargaining: Meaning, characteristics, importance, process and causes for

failure of collective bargaining
Workers Participation: Concept of workers participation in management, schemes of

workers participation in management in India and their evaluation
79
Text Books
1. Mamoria &Mamoria, Dynamic of Industrial Relations in India, Himalaya Publishing
House, New Delhi
2. T. N. Chabbra and R.K.Suri, Industrial Relations, Dhanpat Rai & CO.
1. S.C. Srivastava, Industrial Relation & Labour Laws, Vikas Publishing House Private,
Limited, 1990.
2. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and Publications
BAC-763
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

Compensation and Rewards L T P C

Management
BAC-764 Total Contact Hours 48
3 0 0 3
MBA
Prerequisite NA
80
Marks 100
Course Objective
The major challenge facing compensation professionals is aligning an organizations pay
system with their organizations strategic direction. The focus of this course is to identify
the choices to be made in order to develop and implement a strategically designed reward
system.
Unit Course Outcome
The student will be able to analyze, integrate, and apply the knowledge to solve
1. compensation related problems in organizations.
The students will be able to make strategic compensation planning and conduct
2.
wage and salary surveys
The student will demonstrate comprehension by constructing a compensation
system encompassing; 1) internal consistency, 2) external competitiveness 3)
.3
employee contributions, 4) organizational benefit systems, and 5) administration
issues.
UNIT 1
Introduction: Compensation meaning, objectives, nature of compensation, types of
compensations, compensation responsibilities
Compensation System Design Issues: Compensations philosophies, compensation

approaches, decision about compensation, base to pay, individual Vs team rewards,
Perceptions of pay fairness, legal constraints on pay systems
UNIT 2
Managing Compensation: Strategic compensation planning, determining compensation-
the wage mix, job evaluation systems, compensation structure, wage and salary surveys,
the wage curve, pay grades and rate ranges
Managing Compensation Issues: Preparing salary matrix, government regulation on
compensation, fixing pay, significant compensation issues.
UNIT 3
Executive Compensation and Variable Pay: Executive compensation: Components of

executive compensation, Performance Linked Compensation, Variable Pay, Team
rewards/incentives, compensation as a retention strategy
Incentive Schemes: Strategic reasons for Incentive plans, Types of incentive schemes,
Individual incentive plans-piecework, standard hour plan, bonuses, profit sharing plans,
ESOPs, international compensation
81
Recommended Textbooks:
1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi
2. Compensation, Milkovich & Newman, TMH,
3. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education, New
Delhi
Reference Books:
1. Richard I. Anderson , Compensation Management in a Knowledge based world, 10th
edition, Pearson Education, New Delhi
2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi
Course Code BAC-764

Department Teaching
the Subject
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

INTERNATIONAL BUSINESS
Globalization and Indian

BAD-768 Multinational Companies L T P C
82
Applicable to which branch 3 0 0 3
MBA
Prerequisite: Basics of international business
Marks
Course Objective
This course is designed to familiarize the students with the intricacies of increasing worldwide
interactions. Specifically, it aims to disseminate the knowledge regarding the performance and
prospects of Indian Multinational companies.
Unit Course Outcome
It will familiarize the students with the intricacies of increasing worldwide interactions
It aims to disseminate the knowledge regarding the performance and prospects of Indian
Multinational companies.
Unit-I
Globalization and the New Global Economy: Globalization history, nature, features and
impact.
Multinational Corporations: Multinational Corporations (MNCs), transnational

corporations(TNC) and global corporations. Role of transnational corporations in the
international trade.
International Capital Market: Introduction, major players, offshore banking, Eurocurrencies,

Hot money flows, footloose capital and capital controls.
Units -2
Major Regional Trade Agreements: Concept, effects, Major Regional Trading Groups- their
structure and working (EU, NAFTA, ASEAN, SAARC,)
Cartels: OPEC
Global institutions: World Bank. UNCTAD, Introduction to WTO, Objectives and Functions
of WTO, Structure of WTO, Principles of WTO.
Unit-3
Indian Multinational Corporations: Definition and organizational structures of MNCS, Indian

MNCs, recent trends, Effective Branding Strategies of Multinational Corporations.
83
Globalization and Developing Countries: Agricultural, Industry and services globalization:-
Labor Migration, Outsourcing and SEZs.
Recommended reading:
Text Books:
Cherunilam, Francis, International business Text and Cases, Prentice-Hall of India, New Delhi,
5th ed.
Aswathappa, K., International business, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 3rd Ed
Reference Books:
Paul, Justin, International business, Prentice-Hall of India Pvt. Ltd., New Delhi, 4 th ed
P. Subba Rao, International business Text and Cases, Himalaya Publishing House, Mumbai,
2008, 2nd ed.
Course Code BAD-768

Department Teaching
the Subject
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
attempt 6 questions in all including compulsory question and selecting not more than 2 questions
from each unit. All questions carry equal marks.
BAD - 769 French Language L T P C

2 0 0 2
Marks : 100
Course Objective
Course Outcome- The course is aimed at familiarizing the students with advance French
84
language.
1. To Upgrade the level and knowledge of students about language.
2. Learn more grammar and vocabulary, to make their conversation easy and above basics.
Unit I (10 Hrs)
Les salutations, lalphabet, les nombres, les jours de la semaine, le temps (prsent, affirmatif et
ngatif )
Unit II (10 Hrs)
Les mois de lanne, Les saisons, Les couleurs, Les parties du corps, les fruits et les legumes, le
temps (pass compos affirmatif et ngatif)
Unit III
(10 Hrs)
Le temps (Futur proche, affirmatif et ngatif), Prsentez-vous, Remplissez le formulaire.

.
Text Books -
Apprenons Le Franais: Mthode De Franais (Volume - 2)
Mahitha Ranjit and Monica Singh:
Saraswati Publishing House, Delhi
References:
Saraswati
Grammaire Franaise Facile ( Easy French Grammer for Beginners )
Paul Chinnappan
Saraswati House Pvt Ltd., Educational Publishers, New Delhi-110002, Since 1950
85
INFORMATION TECHNOLOGY
Software Engineering L T P C
3 0 0 3
MBA(IT)
Prerequisite: Basic knowledge of System and its Concepts
Marks 100
Course Objective
After completing this course, the students will have a sound knowledge of the Software engineering
concepts. This will help them to have an in depth understanding the phases involved in the development
and implementation of the Software.
Unit Course Outcome

An ability to understand the concept of software and its process models.
66.
An ability to understand the entire Software project planning.
67.
An ability to design and testing software implement the software effectively .
68.
Unit-I
Software: Characteristics, Components Applications, Software Process Models: Waterfall, Spiral,

Prototyping, Fourth Generation Techniques, Concepts Of Project Management, Role Of Metrics And
Measurement.
Unit-II
S/W Project Planning: Objectives, Decomposition Techniques: S/W Sizing, Problem Based Estimation,
Process Based Estimation, Cost Estimation Models: COCOMO Model, The S/W Equation, System
Analysis: Principles Of Structured Analysis, Requirement Analysis, DFD, Entity Relationship Diagram,
Data Dictionary.
Unit-III
S/W Design: Objectives, Principles, Concepts, Design Mythologies: Data Design, Architecture Design,
Procedural Design, Object Oriented Concepts.
Testing Fundamentals: Objectives, Principles, Testability, Test Cases: White Box & black box Testing,
Testing Strategies: Verification & Validation, Unit Test, Integration Testing, Validation Testing, System
Testing.
86
Text Books
1. R.S. Pressman, Software Engineering: A Practitioners Approach (6th ed.), McGraw- Hill
2. P. Jalote, An Integrated Approach to Software Engineering(3rd ed.), Narosa Publishing House,
Reference Material
1. K.K. Aggarwal and Y. Singh, Software Engineering(revised 2nd ed.), New Age International
Publishers
2. Sommerville, Ian, Software Engineering, Addison-Wesley Publishing Company
BAE-773
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

87
Management Information System L T P C
3 0 0 3
MBA(IT)
Prerequisite : Basic principles of Management and IT
Marks
Course Objective
After completing this course, the students will have a sound knowledge of role of MIS in business
organizations. This will help them to have an in depth understanding of the importance of IT and MIS in
all functional areas of business.
Unit Course Outcome
An ability to understand the requirement of information at each level of management and to
69. design the system .
An ability to take effective decisions under various situations by using DSS & GDSS and role
70. of information system in various new concepts of management.
An ability to design the MIS using MS-Access.

71.
Unit-I
An overview of Management Information System: Definition and Characteristics, Components of MIS,
Frame Work understanding MIS: Robert Anthonys Hierarchy of Management Activity. Information
requirements and Levels of Management, Simons Model of decision Making, structured Vs un-
structured decisions. Planning for MIS; System Development Methodologies; Conceptual and detailed
designs of MIS. System implementation Strategies and process; System Evaluation and Maintenance
Unit-II
Brief introduction of emerging concepts and issues in Information Systems: Supply Chain
Management, Customer Relationship Management, ERP. Introduction to Decision Support Systems,
Characteristics and Objectives, Role of decision support systems and its applications, Components of
Decision support Systems: Data subsystem, Model subsystem and User-Interface, Group decision support
systems(GDSS)
Unit-III
88
Database Management with MS-Access: Introduction to Database and MS Access, Creating database,
Adding records, editing records, Querying: Creating ,Saving, Editing, Creating and using forms, Creating
and printing reports.
Text Books
1. D.P. Goyal : Management Information Systems. MacMillon.

2. Khushdeep Dharni:Management Information Systems
Reference Material
1. Davis & Olson: Management Information Systems.

2. Laudon & Laudon: Management Information System, Prentice Hall of India Pvt.
Ltd.,New Delhi,
BAE-774
USB
Program Outcome
Mapping of Course
outcome
Project/
BS ES PD PC PE OE
Category Training

89

MBA Syllabus 2016 29-03-2016

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Syllabus: MBA

Unit Course Outcome

To have knowledge of concepts those are helpful in financial decision making

Content of the Syllabus

Concept of Book-Keeping and Accounting Fundamentals.

Financial Statement Analysis, common size statements, comparative statement analysis

Cost Accounting: Cost Sheet, Marginal costing and its applications

1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.

NOTE FOR THE PAPER SETTER

Content of the Syllabus

Nature, Scope and Significance of Management; Process of Management; Management as an

Organizational Behaviour & Development: Definition, Nature and Scope of organizational

1: Koontz Principles of Management (Tata McGrew Hill, 1st Edition 2008)

NOTE FOR THE PAPER SETTER

Content of the Syllabus

Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions.

NOTE FOR THE PAPER SETTER

Content of the Syllabus

Definition and role of Statistics: Application of inferential statistics in managerial decision

Correlation Analysis: Significance and meaning and types of correlation, Methods of

Statistical Quality Control: Causes of variation in quality characteristics; Quality control

Recommended Text Books:

1. Gupta, S.P. & M.P. Gupta, Business Statistics

Content of the Syllabus

NOTE FOR THE PAPER SETTER

Professional Business Communication-I

Contents of Syllabus (LAB)

Personal Grooming & Personality Traits: Self Introduction, Business Etiquettes,

Basic Etiquettes Greetings, How to Welcome, Gratitude skills.

Activities: Mock Dialogues, Extempore, Impromptu Speeches

Content of the Syllabus

Application and Usage of MS-Word: Word Basics, Rand () function

ooter, slide transition, adding animation, Inserting charts, Action Buttons.

1. V.Rajaraman, Fundamentals of Computer, PHI Learning.

Total Contact Hours : 30

Internal: 100 External: 0

Unit Course Outcome

On completion of the Syllabus, students will be able to improve the personality

Content of the Syllabus

7. Blood relations: Concept of symbol representation of relations to solve complicated questions.

9. Logical Reasoning : Sitting Arrangement Linear & Circular

Quantitative Aptitude by R.S.Aggarwal

Course Code TDT 619

Business Environment Introduction to business and its environment, Components of

Economic Environment - Different Economic Systems (Capitalism, socialism and

Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.

Financial Environment Composition of Indian Money market and capital market.

1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

1. Francis Cherrunilam, International Trade and Export Management, Himalaya

NOTE FOR THE PAPER SETTER

Facilitate in taking decisions relating to long term investments

Chandra, Prasanna Financial Management, Tata McGraw Hill, New Delhi

James C Van Horne, Financial Management, Prentice-Hall, New Delhi

Pandey I.M Financial Management, Vikas Publishing House, New Delhi

Kulkarni P.V. Financial Management, Himalaya Publishing House, Mumbai

NOTE FOR THE PAPER SETTER

Introduction to Operations Management Nature, Scope, Importance and Functions; Plant

Assignments Problems: Special case of linear programming, Mathematical formulation,

Content of the Syllabus

Recommended Text Books:

BAT 654 Research Methodology

Approval Date of meeting of the Board of Studies

Content of the Syllabus