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The FPEF acknowledges the support of the Department of Trade and Industry (dti).
Relationships with government
CHAIRMANS REPORT 4HE POTENTIAL CONSEQUENCES OF RISKS IN PARTICULAR #"3 RESULTED IN MEETINGS WITH
GOVERNMENT AT THE HIGHEST LEVELS 4HIS AFFORDED INDUSTRY THE PLATFORM TO PRESENT STATISTICS
Mark Jensen RELATING TO TURNOVER EMPLOYMENT UTILISATION OF INFRASTRUCTURE ETC THEREBY HIGHLIGHTING
OUR IMPORTANCE TO THE COUNTRY )T WAS THROUGH THESE VERY FRANK AND AT TIMES FRUSTRATING
DISCUSSIONS THAT WE WERE ABLE TO BETTER UNDERSTAND EACH OTHERS PERSPECTIVES
)T WAS REWARDING TO SEE THAT WHEN WE TOOK COGNISANCE OF THE ISSUES FACING GOVERNMENT
As an industry, we entered the 2013 season with AND WE APPLIED OUR MINDS COLLECTIVELY AND TRANSPARENTLY TO MANAGING THE RISKS WE WERE
many challenges. These included: ABLE TO ACHIEVE RESULTS THAT WERE IN THE INTERESTS OF THE COUNTRY AND THE ENTIRE INDUSTRY )
s THE PLANNED FREIGHT INCREASES ANNOUNCED IN LATE BELIEVE REAL PROGRESS WAS MADE IN DEVELOPING RELATIONSHIPS AND ) HOPE THAT THIS SPIRIT OF
s A MINIMUM WAGE INCREASE FOR ALL FARM WORKERS COOPERATION WILL BE THE FOUNDATION ON WHICH WE CAN FACE FUTURE CHALLENGES
s THE POSSIBLE CLOSURE OF THE %UROPEAN MARKET TO 3OUTH !FRICAN CITRUS AS A RESULT OF
CITRUS BLACK SPOT #"3
s THE EFFECT OF PORT UPGRADES IN $URBAN AND Documentation
s MANAGEMENT SYSTEMS OF THE $EPARTMENT OF !GRICULTURE &ORESTRY AND &ISHERIES 4HE TASK OF IMPLEMENTING PROCEDURES IN RESPECT OF PHYTOSANITARY CERTIlCATES AND #"3
$!&& AND ITS ASSIGNEES WHICH HAVE NOT BEEN UPDATED OVER THE YEARS TO MANAGE RISK MANAGEMENT WAS NOT MADE EASY DUE TO THE LACK OF ELECTRONIC SYSTEMS4HIS RESULTED IN
INTERNATIONAL REQUIREMENTS AND THE SHEER INCREASE IN VOLUMES BACKLOGS OF DOCUMENTATION DELAYS AND ISSUES NEVER BEFORE EXPERIENCED IN OUR INDUSTRY
$ESPITE THESE FRUSTRATIONS ) WOULD ON BEHALF OF THE INDUSTRY LIKE TO THANK THE MANAGEMENT
)T IS OFTEN OUT OF ADVERSITY THAT SUCCESS PREVAILS ) BELIEVE THIS WAS EXTREMELY APPROPRIATE AND STAFF OF $!&& FOR THEIR EFFORTS AND EXTRA TIME IN WORKING WITH INDUSTRY TO TRY AND GET
IN MANY INSTANCES OVER THE PAST SEASON 3TRONG MARKETS AS A RESULT OF THE LOWER THROUGH THESE PROBLEMS
.ORTHERN (EMISPHERE STOCKS AND A WEAKER :!2 ENSURED THAT THE MAJORITY OF OUR FRUIT
TYPES ENJOYED PROBABLY ONE OF THE BEST SEASONS IN RECENT TIMES (OWEVER IT WAS HOW )N PLANNING FOR THE YEAR AHEAD ) URGE ALL ROLE
PLAYERS IN BOTH GOVERNMENT AND INDUSTRY
WE AS AN INDUSTRY AND A COUNTRY CAME TOGETHER TO FACE THE CHALLENGES THAT WAS MOST TO KEEP UP THE EFFORTS TO IMPLEMENT THE NECESSARY SYSTEMS TO AVOID A REPEAT OF THE
rewarding to see. PAST SEASON 7E ALL HAVE VERY DIFFERENT RESPONSIBILITIES INTERESTS AND EXPERTISE AND WE
NEED TO COMBINE THIS KNOWLEDGE AND UNDERSTANDING TO DEVELOP A SYSTEM THAT MEETS
Relationships within the industry EVERYONES REQUIREMENTS n TO ENSURE THAT THE RISKS ARE ADDRESSED IN THE MOST EFlCIENT
!S WE FACED EACH HURDLE WE CAN BE GRATEFUL TO EVERYBODY FROM THE FRUIT BODIES OF MANNER POSSIBLE
THE #'! &0%& (/24'2/ 3UBTROP AND 3!4) EXPORTERS PRODUCERS AND THE INDUSTRY
SUBCOMMITTEES WHO GAVE UP SO MUCH OF THEIR TIME AND RESOURCES IN THE INTEREST OF
the industry as a whole. Fruit South Africa
!T LAST YEARS !NNUAL 'ENERAL -EETING ONE OF THE MOST IMPORTANT GOALS ON OUR AGENDA
)T WAS THESE SELFLESS HOURS THAT HELPED US UNDERSTAND OUR COMMON GOALS AND WAS TO DEVELOP A UNITED @&RUIT 3OUTH !FRICA FRONT TO JOINTLY FUND AND MANAGE TRADE FAIRS
ENHANCED OUR MUTUAL RESPECT FOR ONE ANOTHER /N BEHALF OF THE INDUSTRY ) WOULD LIKE GOVERNMENT RELATIONS AND MARKET ACCESS 4HE IMPORTANCE OF THIS GOAL WAS NOTED WHEN
TO THANK ALL THOSE INVOLVED AND URGE THEM TO KEEP UP THE HARD WORK AS WE CONTINUE AT HER MEETING WITH THE #'! EXECUTIVE IT WAS CONlRMED BY -INISTER 4INA *OEMAT
TO FACE THE ONGOING CHALLENGES OF THE INDUSTRY 0ETTERSSON THAT SHE WANTED TO INTERACT WITH A SINGLE INDUSTRY BODY 4HE EXTENT OF
2
COOPERATION OVER THE PAST YEAR HAS SEEN ALL ROLE
PLAYERS AGREEING TO THE IMPORTANCE OF
FORMALISING SUCH A BODY AND THIS PROCESS IS NOW WELL ON ITS WAY TO BEING IMPLEMENTED
Market access
5NDER THE BANNER OF &RUIT 3OUTH !FRICA AND WITH THE SUPPORT OF GOVERNMENT A LARGE
DELEGATION TRAVELLED THROUGH 6IETNAM )NDONESIA 4HAILAND AND #HINA PRIOR TO !SIA &RUIT
,OGISTICA IN (ONG +ONG )T WAS REMARKABLE TO SEE WHAT WAS ACCOMPLISHED ON THIS TRIP
AS WELL AS THE CAMARADERIE THAT DEVELOPED WITHIN @4EAM 3OUTH !FRICA ) LOOK FORWARD TO
THEM MAINTAINING THIS MOMENTUM AS GAINING MARKET ACCESS AND BREAKING DOWN TRADE
BARRIERS REMAINS PROBABLY ONE OF THE MOST IMPORTANT TASKS WE FACE
4HE SEEMINGLY ONGOING SHIPPING AND PORT CHALLENGES HAVE VERY NEGATIVE CONSEQUENCES
ON THE CONSISTENT SUPPLY OF OUR PRODUCE TO OVERSEAS MARKETS )T IS GOOD TO SEE 4RANSNET
0ORT 4ERMINALS 404 HAS BEEN PROACTIVE IN ATTENDING MEETINGS WITH ALL RELEVANT ROLE
PLAYERS AND IS IN THE PROCESS OF SETTING UP A TASK TEAM TO HOPEFULLY ASSIST THEM IN
ADDRESSING THESE PROBLEMS
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3
CEOS MESSAGE THE &0%& )T IS ENVISAGED THAT THE NEWSLETTER WILL IN FUTURE ALSO BECOME A TOOL THROUGH
WHICH MEMBERS CAN LEARN MORE ABOUT EACH OTHER )N ADDITION A SECURE AREA WAS
Anton Kruger CREATED ON THE &0%& WEBSITE )T ALLOWS MEMBERS TO ACCESS PRIVILEGED INFORMATION THAT
CAN ADD VALUE TO DECISION
MAKING
@#HANGE IS YOUR PARTNER IN MANAGING YOUR FUTURE A WISE 4HE HIGHLY SUCCESSFUL 2 MILLION 0OST
(ARVEST )NNOVATION 0() 0ROGRAMME IS NOW
PERSON ONCE SAID 4HIS PROVED VERY TRUE OF OUR INDUSTRY THE VIEWED BY THE $EPARTMENT OF 3CIENCE AND 4ECHNOLOGY $34 AS A @BLUEPRINT FOR SIMILAR
PAST YEAR !T TIMES IT WAS DIFlCULT TO VIEW CHANGE AS A INITIATIVES n A FEATHER IN THE CAP FOR THE &0%& AND 0() 4HE PROGRAMME ALSO RECEIVED
PARTNER AND NOT THE ENEMY ESPECIALLY WHEN IMPORT CONDITIONS FOR CERTAIN FRUIT KINDS A DEDICATED WEBSITE THIS YEAR
CHANGED SUDDENLY n WITH HUGE IMPLICATIONS FOR COMPLIANCE DOCUMENTATION LOGISTICS
AND MARKETING 4HE CITRUS BLACK SPOT #"3 SITUATION IS A GOOD EXAMPLE IN THIS REGARD )N TERMS OF TRAINING THE &0%& IS HAPPY TO REPORT THAT ACCREDITATION OF THE @(ARVEST
TO (OME SKILLS PROGRAMME WAS lNALISED IN AND A NEW ADVANCED TRADE CHAIN
)T IS TRUE THAT CHANGE CAN BE CHALLENGING BUT THE IMPORTANT PART IS HOW ONE HANDLES MANUAL WAS PUBLISHED n BOTH UNDER THE 4OP OF THE #LASS 4/# TRAINING PROGRAMME
IT )N ADDRESSING THE #"3 SITUATION FOR EXAMPLE AN IMPORTANT PART OF THE INDUSTRYS )N A SEPARATE TRAINING INITIATIVE 4ESCO AND )NTERNATIONAL 0ROCUREMENT ,OGISTICS ,TD
STRATEGY WAS COMMUNICATION WHICH REQUIRED MANY VISITS TO %UROPE /N ANOTHER LEVEL )0, PROVIDED FUNDING TO PRESENT THE ,EADERSHIP AND -ENTORSHIP ,- PROGRAMME
THE &0%& PARTICIPATED IN AN INITIATIVE REGARDING THE BUYING PRACTISES OF %UROPEAN FRUIT 4HE &0%&S 4RANSFORMATION #OORDINATOR WILL BE TASKED TO MONITOR THE CAREERS OF THE
IMPORTERS 4HIS INITIATIVE EMPHASISED THE IMPORTANCE OF CREATING AND MAINTAINING STUDENTS WHO HAVE COMPLETED 4/# AND ,- COURSES
GOOD RELATIONSHIPS WITH INTERNATIONAL BODIES
3OUND RELATIONSHIPS WITH 3OUTH !FRICAN GOVERNMENT DEPARTMENTS ARE EQUALLY &RUIT 3OUTH !FRICA &3! REPRESENTS THE 3OUTH !FRICAN FRESH FRUIT INDUSTRY #HAIRMAN
IMPORTANT AND THE &0%& SPENT CONSIDERABLE TIME IN MAINTAINING THESE 3OME RESULTS SHIP OF THE &3! "OARD IS ROTATIONAL AMONGST ITS lVE MEMBERS n A POSITION HELD IN
OF THESE ACTIVITIES INCLUDE CONTINUED FUNDING BY THE $EPARTMENT OF 4RADE )NDUSTRY BY THE &0%& #%/ )N THIS CAPACITY THE &0%& PARTICIPATED IN THE FOLLOWING &3!
DTI FOR 3OUTH !FRICAN PARTICIPATION IN &RUIT ,OGISTICA "ERLIN AND 7ORLD &OOD -OSCOW DEVELOPMENTS
4HE &0%& ALSO COMPILED INPUT THROUGH MEMBERS COMMENTS ABOUT THE !GRICULTURAL s 2EGISTERING &RUIT 3OUTH !FRICA AS A LEGAL ENTITY
0RODUCT 3TANDARDS !MENDMENT "ILL AND THE !GRICULTURAL 0RODUCE -ARKETING !GENCIES s $EVELOPING THE &RUIT )NDUSTRY 3OCIAL #OMPACT &)3# TO MANAGE LABOUR AND OTHER
$RAFT "ILL ISSUES IN THE FRESH FRUIT VALUE CHAIN
s %STABLISHING A 6ALUE #HAIN 2OUND 4ABLE 6#24 FOR THE INDUSTRY WITH THE $EPARTMENT OF
$URING THE &0%& INITIATED CERTAIN CHANGES FOR THE BENElT OF ITS MEMBERS ! !GRICULTURE &ORESTRY AND &ISHERIES $!&& TO ASSIST WITH THE IMPLEMENTATION OF THE &)3#
NEWSLETTER WAS INTRODUCED TO KEEP MEMBERS INFORMED ABOUT THE ROLE AND SERVICES OF
4
4HE &3! ETHICAL TRADE PROGRAMME KNOWN AS THE 3USTAINABILITY )NITIATIVE OF 3OUTH
!FRICA 3):! ESTABLISHED ITS OWN DEDICATED WEBSITE IN $URING THE YEAR THE &0%&
MANAGED ALL 3):! REGISTRATIONS AND PAYMENTS WHILST THE PROGRAMME GREW STRONGER
WITH NEW MEMBERS JOINING MONTH AFTER MONTH
!NOTHER INDUSTRY INITIATIVE WAS THE ESTABLISHMENT OF THE COMPANY !GRI
(UB 0TY ,TD
IN 4HE &0%& IS ONE OF THE SHAREHOLDERS IN THIS COMPANY WHICH WAS CREATED TO
PROVIDE REAL
TIME SHIPPING INFORMATION FOR THE INDUSTRY /VER THE YEAR THE INDUSTRYS
VOICE WAS ALSO HEARD IN STRATEGIC SESSIONS ARRANGED BY ORGANISATIONS SUCH AS THE
.ATIONAL !GRICULTURAL -ARKETING #OUNCIL .!-# THE "2)#3 "USINESS #OUNCIL THE
0RODUCE -ARKETING !SSOCIATION 0-! AND #OOL ,OGISTICS !FRICA
-ARKET DEVELOPMENT AND MARKET ACCESS ISSUES WERE ADDRESSED BY VISITS TO DECISION
MAKERS IN )NDONESIA 4HAILAND 6IETNAM AND #HINA IN THE &AR %AST 1ATAR IN THE -IDDLE
%AST AND 2USSIA 4HE &0%& ALSO PARTICIPATED IN INTERNATIONAL TRADE FAIRS IN 6IETNAM
3OUTH +OREA AND #HINA AND WAS DELIGHTED TO RECEIVE AN AWARD FOR THE BEST STAND
DESIGN AT THE #HINA 7ORLD &RUIT AND 6EGETABLE &AIR IN "EIJING )N ADDITION THE &0%&
HOSTED INTERNATIONAL DELEGATIONS FROM 4URKEY !RGENTINA +ENYA 3WITZERLAND 2USSIA
AND THE 53!
) WOULD LIKE TO THANK ALL &0%& MEMBERS FOR THEIR SUPPORT PARTICULARLY THEIR lNANCIAL
CONTRIBUTIONS TOWARDS !SIA &RUIT ,OGISTICA WHICH WAS NOT FUNDED BY GOVERNMENT )
ALSO WISH TO THANK THE &0%& TEAM FOR THEIR DEDICATION AND COMMITMENT
&0%& "OARD MEMBERS DESERVE SPECIAL THANKS FOR THEIR GUIDANCE TIME AND EFFORT FOR
WHICH THEY ARE NOT BEING REMUNERATED
5
www.migratus.net
6
LIST OF FPEF MEMBERS
EXPORTER MEMBERS
%MEX )NTERNATIONAL Kromco 3OUTHERN &RUIT 'ROWERS )NTERNATIONAL 0ROCUREMENT ,OGISTICS ,TD )0,
%URAFRUIT ,AEVELD 3ITRUS 3TARGROW &RUIT -ARKETING
*6 &RUIT AND 7INE
7
EXPORTER MEMBERS
Afrifresh Group Alliance Fruit AMC Fruit SA AS Viljoen & Seuns Boerdery
www.afrifresh.co.za www.alliancefruit.co.za www.amcgrupo.eu www.asvfarms.co.za
Tel +27 21 763 7600 Tel +27 83 642 8089/ Tel +27 21 851 1234 Tel +27 23 354 8713
Fax +27 21 763 7609 +27 83 642 6755 Fax +27 21 882 9605 Fax +27 23 354 8925
CHRIS CONRADIE Fax +27 86 678 7335
chris@afrifresh.co.za STEPHEN BRINK ANTON VILJOEN JR
TOM DREYER stephen@amcfruit.co.za anton@asvfarms.co.za
ROY FINE
info@alliancefruit.co.za
rfine@afrifresh.co.za
Tel +27 21 885 2635 Tel +27 21 863 3146 Tel +27 21 876 2250 Tel +27 21 979 4800
Fax +27 21 885 2633 Fax +27 86 732 1643 Fax +27 21 876 2945 Fax +27 21 979 4803
9
EXPORTER MEMBERS
Fairways Office Park, Parc du Cap, Building 1, Third Floor, New Link Centre, 63 Main Road,
Building 10, Niblick Way, Mispel Road, New Street, PAARL, 7646
Somerset Mall, BELLVILLE, 7535 PAARL, 7646
SOMERSET WEST, 7130
Tel +27 21 850 4640 Tel +27 21 917 2600 Tel +27 21 807 5000 Tel +27 21 863 6300
Fax +27 86 508 5082 Fax +27 21 917 2602 Fax +27 21 807 5001 Fax +27 21 863 6301
De Keur Estate Delecta Fruit Delica Global Export Dole South Africa
www.dekeur.co.za www.delecta.co.za www.dole.com
Tel +27 23 315 5603 Tel +27 21 860 3999 Tel +27 21 555 1855 Tel +27 21 983 3600
Fax +27 23 315 5750 Fax +27 21 860 3998 Fax +27 21 555 1860 Fax +27 21 983 3666
11
EXPORTER MEMBERS
Tel +27 23 312 1071 Tel +27 21 554 0522 Tel +27 21 808 6641 Tel +27 22 921 3444
Fax +27 23 312 1148 Fax +27 21 554 0525 Fax +27 21 808 6665 Fax +27 22 921 2889
12
organic own production
EXPORTER MEMBERS
Tel +27 21 914 8280 Tel +27 21 880 6626 Tel +27 21 917 2882 Tel +27 54 431 0206
Fax +27 21 914 2993 Fax +27 21 880 6627 Fax +27 21 917 2671 Fax +27 54 431 0040
13
EXPORTER MEMBERS
Tel +27 21 876 3141 Tel +27 21 555 1966 Tel +27 21 808 7100 Tel +27 21 883 3447
Fax +27 21 876 3295 Fax +27 21 913 9736 Fax +27 21 886 9607 Fax +27 21 883 3491
DANIE KIEVIET JR
JAN HOON PIETER VON MALTITZ LOUIS MENTIS
dkieviet@freshworld.co.za
janhoon@freshnessfirst.co.za Pieter@freshgoldsa.co.za louis@fruitone.com
ADOLF KIEVIET
akieviet@freshworld.co.za
Tel +27 21 860 1800 Tel +27 21 851 9742 Tel +27 21 505 5960 Tel +27 21 202 8085
Fax +27 86 528 0473 Fax +27 21 851 9752 Fax +27 21 534 1879 Fax+27 21 863 3161
15
EXPORTER MEMBERS
Goede Hoop Vrugte Goldee Trading 2 Grape Alliance Marketing Green Marketing
www.ghfruit.co.za www.grapealliance.co.za www.gmint.co.za
Tel +27 23 315 5293 Tel +27 11 941 2768 Tel +27 23 354 8152 Tel +27 21 874 1055
Fax +27 23 315 5107 Fax +27 86 604 3465 Fax+27 23 354 8153 Fax+27 21 874 1214
WIEKUS HELLMANN
GIDEON ELLIS RICHARD SITHOLE LEON DE KOCK
wiekus@gmint.co.za
gideone@ghfruit.co.za richard@fresh-produce.co.za leon@grapealliance.co.za
RYNO BOUGAS
ryno@gmint.co.za
Hoekstra
Fruit Exporters
Groep 91 Uitvoer Grown4U Ideafruit
www.grown4u.co.za www.hoekstraexport.co.za www.ideafruit.co.za
Tel +27 15 345 1671 Tel +27 42 230 0760 Tel +27 21 869 8567 Tel +27 21 851 0126
Fax+27 15 345 1785 Fax+27 42 230 0760 Fax +27 21 869 8568 Fax +27 21 852 1648
17
EXPORTER MEMBERS
Tel +27 21 874 1055 Tel +27 21 943 5960 Tel +27 21 979 1645 Tel +27 21 848 9249
Fax +27 21 874 1214 Fax +27 21 914 7016 Fax +27 21 979 1646 Fax +27 21 848 9595
CITRUS
CITRUS CITRUS STONE
STONE
POME POME
SUBTROP
GRAPES
Tel +27 11 483 3360 Tel + 27 46 645 1134 Tel +27 13 791 0781 Tel +27 21 850 6700
Fax +27 11 483 3756 Fax + 27 46 645 2345 Fax +27 86 519 2383 Fax +27 21 850 6891
REMA MAMMEN JOCK DANKWERTS WILLEM KRUGER ANDR VAN DEN ENDE
rema@kairalisa.com saxfold@katco.co.za willem@komatifruits.co.za andrevde@kromco.co.za
19
EXPORTER MEMBERS
Tel +27 15 345 1610 Tel +27 21 864 1967 Tel +27 15 304 4006 Tel +27 21 887 2909
Fax +27 15 345 1250 Fax +27 21 873 1372 Fax +27 15 304 4089 Fax +27 21 887 2735
Makutangi
Farming Operations
t/a Easy Farms
Lona Citrus Mahela Boerdery Market Demand Fruits
www.lona.co.za www.marketdemandfruits.co.za
Tel +27 21 481 8200 Tel +27 15 345 1600 Tel +27 15 968 9504 Tel +27 21 874 2028
Fax +27 21 426 0718 Fax +27 15 345 1601 Fax +27 15 968 9505 Fax +27 86 530 5331
DEREK SUTTON
BAREND VORSTER ISRAEL NEMOARANI LEAN VAN BILJON
dereks@lona.co.za
barend@mahela.co.za easyfarm@telkomsa.net trading@marketdemandfruits.co.za
CHARL MILLESKIE
charlm@lona.co.za
21
EXPORTER MEMBERS
Tel +27 21 418 0759 Tel +27 22 921 3405 Tel + 27 21 979 5241 Tel +27 21 945 1390
Fax +27 21 418 0754 Fax +27 22 921 3165 Fax +27 21 979 5247 Fax +27 21 945 1411
Tel +27 54 431 6100 Tel +27 42 283 0303 Tel +27 54 431 0302 Tel +27 23 626 1890
Fax +27 54 431 0870 Fax +27 42 283 0651 Fax +27 54 431 1560 Fax +27 86 592 6513
23
EXPORTER MEMBERS
Tel +27 21 883 3142 Tel +27 21 657 4000 Tel +27 41 581 0886 Tel +27 41 368 9015
Fax +27 86 527 6216 Fax +27 21 657 4039 Fax +27 41 581 0375 Fax +27 41 368 6750
CLARICE BROWN WIBO VAN DEN ENDE MARK JENSEN ALEJANDRO LUCAS
clarice@safb.co.za wibo@safe.co.za mjensen@safpro.net alucas@sa-sanmiguel.com
info@safb.co.za
Tel +27 21 883 8280 Tel +27 21 419 9929 Tel +27 21 851 2098 Tel +27 21 674 5395
Fax +27 21 887 7233 Fax +27 21 419 0870 Fax +27 21 852 0373 Tel +27 83 631 1430
Fax +27 21 674 4430
DEREK CHICKEN
KOBUS LOUW WILLIE BEETS
derek@seaboard.co.za CARL VAN DER WESTHUIZEN
kobus@sapex.co.za willie@sevenseasfruit.com
PETER NEWTON carl@sinogold.co.za
peter@seaboard.co.za
25
EXPORTER MEMBERS
Siyazama
(Klipland)
Boerdery
Siyehlula (Letabakop) Farms Southern Cross Marketing & Southern Fruit Growers
Management Services www.southernfruit.co.za
Tel +27 23 356 3328 Tel +27 42 272 1345 Tel +27 54 453 3000 Tel +27 21 852 4012
Fax +27 86 690 5932 Fax +27 42 272 1456 Fax +27 54 453 0015 Fax +27 21 852 6717
Tel +27 21 880 1882 Tel +27 21 860 3400 Tel +27 21 945 1390 Tel +27 28 512 3440
Fax +27 21 880 1485 Fax +27 21 860 3401 Fax +27 21 945 1411 Fax +27 28 512 3442
27
EXPORTER MEMBERS
The Fruitman The Grape Company Trevors Farm Tru-Cape Fruit Marketing
www.thegrapeco.co.za www.tru-cape.co.za
Tel +27 12 663 3660 Tel +27 21 860 3400 Tel +27 84 525 5037 Tel +27 21 850 1808
Fax +27 12 663 3651 Fax +27 21 860 3401 Fax +27 86 771 0789 Fax +27 86 635 6245
Uitvlugt
Farming Trust
Unichoice Produce Direct Unifrutti Unipack Fruit
www.unichoice.co.za www.unifrutti.com www.unipack.co.za
Tel +27 21 847 2200 Tel +27 21 914 5838 Tel +27 21 852 8494 Tel +27 23 615 1290
Fax +27 21 847 2243 Fax +27 21 914 2180 Fax +27 21 852 9033 Fax +27 23 615 1295
29
EXPORTER MEMBERS
United Exports Univeg South Africa Van Doorn Citrus Vanguard International
www.univeg.com www.vandoornsa.co.za www.vanguardteam.com
Tel +27 21 851 1618 Tel +27 21 880 1707 Tel +27 21 914 8618 Tel +27 83 680 5156
Fax +27 21 851 1238 Fax +27 21 880 1323 Fax +27 21 914 1235 Fax +27 86 515 1865
30
EXPORTER MEMBERS
Tel +27 28 841 4313 Tel +27 21 851 3788 Tel +27 15 306 6260 Tel +27 21 888 9100
Fax +27 86 535 0795 Fax +27 21 852 4544 Fax +27 15 307 5706 Fax +27 21 886 9476
CHARL VAN DEN BERG ANDR VAN BLOMMESTEIN CECILIA LANDMAN FREEK DREYER
vintage@vyebosch.co.za andre@wpfresh.co.za cecilia@thexgroup.co.za freek@zestfruit.co.za
GERT LANDMAN
info@thexgroup.co.za
33 31
www.migratus.net
32
ASSOCIATE MEMBERS
PO Box 6480, South Arm Road, D Berth, Tel +27 21 401 8700
ROGGEBAAI, 8012 Duncan Dock, Fax +27 21 401 8846
Cape Town Harbour
NICCI VAN NIEKERK
CAPE TOWN, 8001
FPT Group info@fpt.co.za
www.fpt.co.za
33
ASSOCIATE MEMBERS
Tel +27 21 880 1346
Titan House, Fax +27 21 880 0949
Termo Street,
MIKE NEWTON
Technopark,
mike.newton@ipsouthafrica.co.za
International Procurement & STELLENBOSCH, 7600
Logistics Ltd
LYNN JANSEN
www.ip-limited.com lynn.jansen@ipsouthafrica.co.za
PO Box 206, Cnr Bofors Circle & Hewett Avenue, Tel +27 21 505 1300
EPPINGINDUST, Epping Industria 2, Fax +27 21 534 8204
7475 CAPE TOWN, 7460
ADRIAAN DU BUISSON
Nampak
www.nampak.com adriaan.dubuisson@za.nampak.com
34
ASSOCIATE MEMBERS
35
stone
azzz$VNMPRQzNCPzK?PICR
azzz'GQRMPGA?JzCVNMPRQ
azzz$VNMPRQzNCPzUCCI
fruit
azzz'?PTCQRzNCPGMBQ
azzz+GQRzMDzQRMLCzDPSGRzCVNMPRCPQ
azzz2RMLCzDPSGRz?QQMAG?RGMLQ information
- peaches
- nectarines
- plums
- apricots
37
peaches
MIDDLE EAST 43%
UNITED KINGDOM 37%
EUROPE & RUSSIA 13%
OTHER 7%
37% 43%
13%
7%
38
peaches
peach historical exports
1,400,000
1,200,000
1,000,000
2,5 KG CARTONS
800,000
600,000
400,000
200,000
SEASON
39
peaches CVNMPRCBzNCPzUCCIz
160,000
140,000
2,5 KG CARTONS
120,000
100,000
80,000
60,000
40,000
20,000
40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
SHIPPING WEEK
40
peach harvest period
peaches
43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
Early Grand
San Pedro
Transvalia
Florda Gold
Nova Donna
VARIETIES
Excellence
Western Sun
Catherina
Fairtime
Keisie
Rhodes
2LMUz6FGRC
2LMUz"PCQR
Fantasy
43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
HARVEST WEEK
41
nectarines
UNITED KINGDOM 48%
MIDDLE EAST 27%
EUROPE & RUSSIA 19%
OTHER 6%
27%
48%
19%
6%
42
nectarines
nectarine historical exports
3,500,000
3,000,000
2,500,000
2,5 KG CARTONS
2,000,000
1,500,000
1,000,000
500,000
SEASON
43
nectarines CVNMPRCBzNCPzUCCIz
350,000
2,5 KG CARTONS
300,000
250,000
200,000
150,000
100,000
50,000
40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
SHIPPING WEEK
44
nectarine harvest period
nectarines
42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10
Mayglo
Alpine
1MW?Jz&JMU
Fiesta Red
Royal Gem
SGNE3027 (Diva)
Sunlite
Crimson Blaze
Flavorine
Olympia
Margarets Pride
Donnarine
VARIETIES
1S@Wz2UCCR
July Red
1CBz)CUCJ
Sungrand
Flavortop
Sunglo
Stark Sunglo
Bella Rosa
Fantasia
Zaigina
August Glo
Crimson Giant
Flamekist
Zeeglo
August Red
42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10
HARVEST WEEK
45
plums
EUROPE & RUSSIA 52%
UNITED KINGDOM 25%
MIDDLE EAST 16%
OTHER 7%
25%
52%
16%
7%
46
plums
plum historical exports
12,000,000
10,000,000
5,25 KG CARTONS
8,000,000
6,000,000
4,000,000
2,000,000
SEASON
47
plums CVNMPRCBzNCPzUCCIz
1,000.000
900,000
800,000
700,000
5,25 KG CARTONS
600,000
500,000
400,000
300,000
200,000
100,000
40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
SHIPPING WEEK
48
plum harvest period
plums
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
Pioneer
Sapphire
Purple Majesty (red)
Hiroma Red
Souvenier
Ruby Nel
Santa Rosa
K@CPz)CUCJz3C?Iz&MJB
Harry Pickstone
Lady Red
Ruby Red
Fortune
Laetitia
Flavour King
VARIETIES
Lady West
Laroda
Satsuma
Casselman
Honey Star
Sunkiss (African Pride)
2SLBCUz DPGA?Lz/PGBC
Gaviota
Golden Kiss (African Pride)
Sun Supreme
Sunbreeze (Songold)
Songold
Purple Majesty (black)
Suplum 11 (Black Diamond)
Catalina
Simka
Larry Ann
Angeleno
Southern Belle
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
HARVEST WEEK
49
apricots
EUROPE & RUSSIA 47%
UNITED KINGDOM 0.27%
MIDDLE EAST 1%
OTHER 51%
1%
0.27%
47% 51%
50
apricots
apricot historical exports
1,400,000
1,200,000
1,000,000
4,75 KG CARTONS
800,000
600,000
400,000
200,000
SEASON
51
apricots CVNMPRCBzNCPzUCCIz
400,000
350,000
4,75 KG CARTONS
300,000
250,000
200,000
150,000
100,000
50,000
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7
SHIPPING WEEK
52
apricot harvest period
apricots
43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
Super Gold
Charisma
Imperial
VARIETIES
Grandir
Honeycot
Soldonne
Bebeco
Peeka
Empress
43 44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12
HARVEST WEEK
53
list of stone fruit exporters
54
list of stone fruit exporters
55
56
56
stone fruit associations information
Hortgro
SUPPORTING THE HORTICULTURAL INDUSTRY
CEO: Anton Rabe
info@hortgro.co.za
www.hortgro.co.za
Fruitgro Science
General Manager: Hugh Campbell
hugh@fruitgro.co.za
www.fruitgro.co.za
57
azzz$VNMPRQzNCPzK?PICR
azzz'GQRMPGA?JzCVNMPRQ
pome azzz$VNMPRQzNCPzUCCI
azzz'?PTCQRzNCPGMBQ
fruit
azzz+GQRzMDzNMKCzDPSGRzCVNMPRCPQ
azzz/MKCzDPSGRz?QQMAG?RGMLQ information
- apples
- pears
59
apples
UNITED KINGDOM 30%
AFRICA 25%
FAR EAST & ASIA 22%
EUROPE & RUSSIA 11%
MIDDLE EAST 8%
INDIAN OCEAN ISLANDS 3%
USA & CANADA 1%
25%
22%
11%
30%
8%
3%
1%
60
apples
apple historical exports
30,000,000
25,000,000
20,000,000
4,75 KG CARTONS
15,000,000
10,000,000
5,000,000
SEASON
61
apples CVNMPRCBzNCPzUCCIz
1,400,000
1,200,000
1,000,000
12,5 KG CARTONS
800,000
600,000
400,000
200,000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
SHIPPING WEEK
62
apple harvest period
apples
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Granny Smith
Golden Delicious
Braeburn
Royal Gala
Cripps Pink
VARIETIES
Cripps Red
Pink Lady
Fuji
Elegant
Royal Beaut
Starking
Starkrimson
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
HARVEST WEEK
63
pears
EUROPE & RUSSIA 55%
FAR EAST & ASIA 14%
MIDDLE EAST 12%
UNITED KINGDOM 11%
USA & CANADA 4%
AFRICA 2%
INDIAN OCEAN ISLANDS 2%
14%
55% 12%
11%
2%
4%
2%
64
pears
pear historical exports
14,700,000
14,600,000
14,500,000
12,5 KG CARTONS
14,400,000
14,300,000
14,200,000
14,100,000
2009 2010 2011 2012
SEASON
65
pears CVNMPRCBzNCPzUCCIz
900,000
800,000
700,000
600,000
12,5 KG CARTONS
500,000
400,000
300,000
200,000
100,000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
SHIPPING WEEK
66
pear harvest period
pears
51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Rosemarie
Flamingo
Forelle
Abate Fetel
Beurre Bosc
Beurre Hardy
Conference
Concorde
VARIETIES
51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
HARVEST WEEK
67
list of pome fruit exporters
EXPORTERS CONTACT TEL FAX E-MAIL
AMC Fruit SA Stephen Brink +27 21 851 1234 +27 21 882 9605 stephen@amcfruit.co.za
Bet-El Fruits Carel Nieuwoudt +27 21 863 3146 +27 86 732 1643 carel@betelfruits.co.za
Bonaire Fruit Francois Conradie +27 21 876 2250 +27 21 876 2945 francois@bonaire.co.za
Cape Five Exports Wayne Mudge +27 21 850 4640 +27 86 508 5082 waynemudge@capefive.com
Capespan South Africa John Taillard +27 21 917 2600 +27 21 917 2602 john_taillard@capespan.co.za
Colors Fruit Liezel Kriegler +27 21 807 5000 +27 21 807 5001 liezel@colorsfruit.com
Corefruit Nico van Staden +27 21 863 6300 +27 21 863 6301 info@corefruit.com
De Keur Estate Charl du Toit +27 23 315 5603 +27 23 315 5750 tippie@dekeur.co.za
Delecta Fruit Gert Marais +27 23 313 3971 +27 21 860 3998 pome@delecta.co.za
Delica Global Export Matthew Bates +27 21 555 1855 +27 21 555 1860 matt@delicaglobal.co.za
Dole South Africa Theda Doman +27 21 983 3600 +27 21 983 3666 Theda.Doman@dole.com
Dutoit Group Gysbert du Toit +27 23 312 1071 +27 23 312 1148 gysfruit@dutoit.com
Emex International Michael Pretorius +27 21 554 0522 +27 21 554 0525 Michael@emexintl.co.za
EXSA Enslin Perold +27 21 914 8280 +27 21 914 2993 enslin@exsa.com
Favourite Fresh Export Hercules Myburgh +27 21 880 6626 +27 21 880 6627 hercules@ffesa.co.za
Fedfa Exports Jenny Bailey +27 21 917 2882 +27 21 917 2671 jennyb@fedfa.co.za
Fivestar Producers Andr Bruwer +27 54 431 0206 +27 54 431 0040 admin@fivestarproducers.co.za
Franschhoek Marketing Jan Hoon +27 21 876 3141 +27 21 876 3295 janhoon@freshnessfirst.co.za
Freshgold SA Exports Pieter von Maltitz +27 21 555 1966 +27 21 913 9736 Pieter@freshgoldsa.co.za
Freshworld Danie Kieviet Jr +27 21 808 7100 +27 21 886 96 07 dkieviet@freshworld.co.za
Fruits Unlimited Ril Malan +27 21 860 1800 +27 86 528 0473 riel@fruits.co.za
Fruitways Marketing Chris Moodie +27 21 851 9742 +27 21 851 9752 chris.moodie@fruitways.com
FVC International Jaco van Tubbergh +27 21 505 5960 +27 21 534 1879 jaco@fvc.co.za
Global Pacific Produce SA Awie de Jager +27 21 202 8085 +27 21 863 3161 awie.dejager@globalpacificproduce.co.za
Goede Hoop Vrugte Gideon Ellis +27 23 315 5293 +27 23 315 5107 gideone@ghfruit.co.za
Goldee Trading 2 Richard Sitole +27 11 942 3970 +27 86 604 3465 richard@fresh-produce.co.za
Green Marketing Wiekus Hellmann +27 21 874 1055 +27 21 874 1214 wiekus@gmint.co.za
Ideafruit Pieter Oelofse +27 21 851 0126 +27 21 852 1648 pieter@ifruit.co.za
68
list of pome fruit exporters
EXPORTERS CONTACT TEL FAX E-MAIL
In Season Marketing Andr Grobbelaar +27 21 943 5960 +27 21 914 7016 andre@inseason.co.za
Jo-Rie Products Paula du Preez +27 21 979 1645 +27 21 979 1646 paula@jo-rie.co.za
Kaapschn Boerdery Joseph Hendricks +27 21 848 9249 +27 21 848 9595 joseph@hendricksvrugte.co.za
Karpus Exports Rema Mammen +27 11 483 3360 +27 11 483 3756 rema@kairalisa.com
Kromco Andr van den Ende +27 21 850 6700 +27 21 850 6891 andrevde@kromco.co.za
Migratus Archie Swanson +27 21 418 0759 +27 21 418 0754 archie@migratus.net
New Vision Fruit Pieter Karsten +27 21 979 5241 +27 21 979 5247 pieterk@karsten.co.za
Niche Fruit Anton Bonnema +27 21 945 1390 +27 21 945 1411 anton@sland.co.za
Pomona Fruit Anton Bruwer +27 23 626 1890 +27 86 592 6513 anton@pomonafruit.com
SA Fruit Brothers Clarice Brown +27 21 883 3142 +27 86 527 6216 clarice@safb.co.za
SAFE Farm Ventures Wibo van den Ende +27 21 657 4000 +27 21 657 4039 wibo@safe.co.za
SAFPRO Mark Jensen +27 41 581 0886 +27 41 581 0375 mjensen@safpro.net
Seaboard International Derek Chicken +27 21 419 9929 +27 21 419 0870 derek@seaboard.co.za
Seven Seas Willie Beets +27 21 851 2098 +27 21 852 0373 willie@sevenseasfruit.com
Sinogold Carl van der Westhuizen +27 21 674 5395 +27 21 674 4430 carl@sinogold.co.za
Siyehlula (Letabakop) Farms Dewald Labuschagne +27 42 272 1345 +27 42 272 1456 letabakop@capefruits.co.za
Southern Fruit Growers Etienne Theron +27 21 852 4012 +27 21 852 6717 etienne@southernfruit.co.za
Stargrow Fruit Marketing Hennie Prins +27 21 880 1882 +27 21 880 1485 hennie@stargrow.co.za
Trevor's Farm Trevor Abrahams +27 23 312 3569 +27 23 312 3569 trevorsfarm@gmail.com
Tru-Cape Fruit Marketing Roelf Pienaar +27 21 850 1808 +27 86 635 6245 ilset@tru-cape.co.za
Uitvlugt Farming Trust Daphne Jacobs +27 21 847 2200 +27 21 847 2243 daphnej@lourensford.co.za
Unifrutti +27 21 852 8494 +27 21 852 9033 info@unifrutti.co.za
United Exports Roger Horak +27 21 851 1618 +27 21 851 1238 roger@unitedexports.com.au
Univeg South Africa Heili Bruce +27 21 880 1707 +27 21 880 1323 heilib@univeg.co.za
Vanguard International Henk Wever +27 83 680 5156 +27 86 515 1865 henk.wever@vanguardteam.com
Vintage Group Charl van den Berg +27 28 841 4313 +27 86 535 0795 vintage@vyebosch.co.za
WP Fresh Distributors Andr van Blommestein +27 21 851 3788 +27 21 852 4544 andre@wpfresh.co.za
Zest Fruit Freek Dreyer +27 21 888 9100 + 27 21 886 9476 freek@zestfruit.co.za
69
70
pome fruit associations information
Hortgro
SUPPORTING THE HORTICULTURAL INDUSTRY
CEO: Anton Rabe
info@hortgro.co.za
www.hortgro.co.za
Fruitgro Science
General Manager: Hugh Campbell
hugh@fruitgro.co.za
www.fruitgro.co.za
71
azzz$VNMPRQzNCPzK?PICR
azzz'GQRMPGA?JzCVNMPRQ
azzz$VNMPRQzNCPzUCCI
azzz'?PTCQRzNCPGMBQ
table azzz+GQRzMDzR?@JCzEP?NCzCVNMPRCPQ
azzz3?@JCzEP?NCz?QQMAG?RGMLQ information
grapes
73
table grapes
NORTHERN EUROPE 55%
UNITED KINGDOM 22%
FAR EAST 12%
MIDDLE EAST 5%
RUSSIA 3%
OTHER 3%
22%
55%
12%
3%
5%
3%
74
table grapes
table grape historical exports
56,000,000
54,000,000
52,000,000
4,5 KG CARTONS
50,000,000
48,000,000
46,000,000
44,000,000
42,000,000
40,000,000
2008 / 2009 2009 / 2010 2010 / 2011 2011 / 2012 2012 / 2013
SEASON
75
table grapes CVNMPRCBzNCPzUCCIz
5,000,000
4,500,000
4,000,000
3,500,000
4,5 KG CARTONS
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
SHIPPING WEEK
76
table grape harvest period table grapes
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Alphonse Lavalee
Barlinka
Black Gem
Bonheur
Dan Ben Hannah
Ebony Star
La Rochelle
Autumn Royal
Sugra Thirteen
Redglobe
Crimson Seedless
VARIETIES
Flame Seedless
Ralli
Sundance
Sunred Seedless
Bien Donne
Dauphine
Majestic
Muscat Supreme
Victoria
Waltham Cross
Prime
Regal Seedless
2SEP?z3UCJTC
Thompson Seedless*
Superior Seedless**
44 45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
HARVEST WEEK
77
list of table grape exporters
78
list of table grape exporters
79
80
table grape associations information
info@satgi.co.za
www.satgi.co.za
81
azzz$VNMPRQzNCPzK?PICR
citrus
azzz'GQRMPGA?JzCVNMPRQ
azzz$VNMPRQzNCPzUCCI
fruit
azzz'?PTCQRzNCPGMBQ
azzz+GQRzMDzAGRPSQzDPSGRzCVNMPRCPQ
azzz"GRPSQzDPSGRz?QQMAG?RGMLQ information
- oranges
- lemons
- grapefruit
- soft citrus
83
oranges EUROPE 36%
MIDDLE EAST 23%
FAR EAST & ASIA 13%
RUSSIA 12%
NORTH AMERICA 7%
UNITED KINGDOM 8%
OTHER 1%
23%
13%
12%
36%
7%
8%
1%
84
oranges CVNMPRCBzNCPzUCCIz
oranges
85,000
15 KG EQUIVALENT CARTONS
60,000
45,000
30,000
15,000
17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
SHIPPING WEEK
Navels
Valencias
HARVEST MONTH
85
lemons MIDDLE EAST 43%
RUSSIA 18%
EUROPE 17%
FAST EAST & ASIA 12%
UNITED KINGDOM 6%
NORTH AMERICA 3%
OTHER 1%
18%
17%
43%
12%
3% 6%
1%
86
lemons CVNMPRCBzNCPzUCCIz
lemons
12,000
10,000
15 KG EQUIVALENT CARTONS
8,000
6,000
4,000
2,000
9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41
SHIPPING WEEK
Lemons
HARVEST MONTH
87
grapefruit EUROPE 44%
JAPAN 23%
RUSSIA 12%
ASIA/OTHER 10%
UNITED KINGDOM 5%
NORTH AMERICA 3%
MIDDLE EAST 3%
23%
12%
44%
10%
3%
5%
3%
88
grapefruit CVNMPRCBzNCPzUCCIz
grapefruit
30,000
25,000
15 KG EQUIVALENT CARTONS
20,000
15,000
10,000
5,000
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
SHIPPING WEEK
Marsh
Ros
Star Ruby
HARVEST MONTH
89
soft citrus UNITED KINGDOM 39%
EUROPE 27%
RUSSIA 10%
NORTH AMERICA 8%
MIDDLE EAST 7%
FAR EAST & ASIA 7%
OTHER 2%
27%
10%
39% 8%
7%
7%
2%
90
soft citrus
soft citrus CVNMPRCBzNCPzUCCIz
10,000
15 KG EQUIVALENT CARTONS
8,000
6,000
4,000
2,000
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
SHIPPING WEEK
Satsumas
VARIETIES
Clementines
Mandarins
HARVEST MONTH
91
citrus fruit historical exports 2009 2010 2011 2012 2013
100,000,000
15 KG EQUIVALENT CARTONS
75,000,000
60,000,000
45,000,000
30,000,000
15,000,000
92
Union is one of the
largest importers of fresh
produce in Japan. Xtreme
is one of our most reliable
and valued suppliers and
has earned a reputation for
delivering a consistently
high level of quality and
service. We appreciate that
they are both grower and
customer-oriented, which
ensures that we will be
with Xtreme for the
long-term!
Tatsuya Ishiguro
President, Union Company
5`_MS^[cQ^_ O[Y\MZe
Tel: +27 (0) 15 306 6260 | Fax: +27 (0) 15 307 5706
7A Jacaranda Street, Tzaneen, Limpopo, South Africa, 0850 | PO Box 2396, Tzaneen, Limpopo, South Africa, 0850
Gert Landman | gert@thexgroup.co.za | Cell: +27 (0) 82 807 8165 | Cecilia Landman | cecilia@thexgroup.co.za | Cell: +27 (0) 82 804 6157
www.thexgroup.co.za | www.xtremeinternational.co.za
93
list of citrus fruit exporters
EXPORTERS CONTACT TEL FAX E-MAIL
Afrifresh Group Chris Conradie +27 21 763 7600 +27 21 763 7609 chris@afrifresh.co.za
Alliance Fruit Tom Dreyer +27 83 642 8089 +27 86 678 7335 info@alliancefruit.co.za
AMC Fruit SA Stephen Brink +27 21 851 1234 +27 21 882 9605 stephen@amcfruit.co.za
Bet-El Fruits Carel Nieuwoudt +27 21 863 3146 +27 86 732 1643 carel@betelfruits.co.za
Bonaire Fruit Francois Conradie +27 21 876 2250 +27 21 876 2945 francois@bonaire.co.za
Cape Citrus Scott Dowle +27 21 979 4800 +27 21 979 4803 scott.dowle@capecitrus.com
Cape Five Exports Wayne Mudge +27 21 850 4640 +27 86 508 5082 waynemudge@capefive.com
Capespan South Africa John Taillard +27 21 917 2600 +27 21 917 2602 john_taillard@capespan.co.za
Colors Fruit Liezel Kriegler +27 21 807 5000 +27 21 807 5001 liezel@colorsfruit.com
Corefruit Nico van Staden +27 21 863 6300 +27 21 863 6301 info@corefruit.com
Delecta Fruit Stefan du Plessis +27 21 860 3999 +27 21 860 3998 citrus@delecta.co.za
Delica Global Export Matthew Bates +27 21 555 1855 +27 21 555 1860 matt@delicaglobal.com
Dole South Africa Theda Doman +27 21 983 3600 +27 21 983 3666 Theda.Doman@dole.com
Emex International Michael Pretorius +27 21 554 0522 +27 21 554 0525 Michael@emexintl.co.za
Everseason Stiaan Engelbrecht +27 22 921 3444 +27 22 921 2889 stiaan@everseason.co.za
EXSA Enslin Perold +27 21 914 8280 +27 21 914 2993 enslin@exsa.com
Favourite Fresh Export Hercules Myburgh +27 21 880 6626 +27 21 880 6627 hercules@ffesa.co.za
Fedfa Exports Jenny Bailey +27 21 917 2882 +27 21 917 2671 jennyb@fedfa.co.za
Fivestar Producers Andr Bruwer +27 54 431 0206 +27 54 431 0040 andre@fivestarproducers.co.za
Franschhoek Marketing Jan Hoon +27 21 876 3141 +27 21 876 3295 janhoon@freshnessfirst.co.za
Freshgold SA Exports Pieter von Maltitz +27 21 555 1966 +27 21 913 9736 Pieter@freshgoldsa.co.za
Freshworld Danie Kieviet Jr +27 21 808 7100 +27 21 886 9607 dkieviet@freshworld.co.za
Fruitone Louis Mentis +27 21 883 3447 +27 21 883 3491 louis@fruitone.com
Fruits Unlimited Ril Malan +27 21 860 1800 +27 86 528 0473 riel@fruits.co.za
FVC International Jaco van Tubbergh +27 21 505 5960 +27 21 534 1879 jaco@fvc.co.za
Global Pacific Produce SA Awie de Jager +27 21 202 8085 +27 21 863 3161 awie.dejager@globalpacificproduce.co.za
Goede Hoop Vrugte Gideon Ellis +27 23 315 5293 +27 23 315 5107 gideone@ghfruit.co.za
Goldee Trading 2 Richard Sithole +27 11 941 2768 +27 86 604 3465 richard@fresh-produce.co.za
Green Marketing Wiekus Hellmann +27 21 874 1055 +27 21 874 1214 wiekus@gmint.co.za
Groep 91 Uitvoer Jan-Louis Smith Pretorius +27 15 345 1671 +27 15 345 1785 admin@groep91.co.za
Grown4U Danie Stander +27 42 230 0760 +27 42 230 0760 danie@grown4u.co.za
Hoekstra Fruit Exporters Herman Louw +27 21 869 8567 +27 21 869 8568 herman@hoekstraexport.co.za
Ideafruit Pieter Oelofse +27 21 851 0126 +27 21 852 1648 pieter@ifruit.co.za
In2Fruit Sarel Joubert +27 21 874 1055 +27 21 874 1214 sarel@in2fruit.co.za
In Season Marketing Andr Grobbelaar +27 21 943 5960 +27 21 914 7016 andre@inseason.co.za
Jo-Rie Products Paula du Preez +27 21 979 1645 +27 21 979 1646 paula@jo-rie.co.za
Karpus Exports Rema Mammen +27 11 483 3360 +27 11 483 3756 rema@kairalisa.com
Kat River Citrus Primary (KATCO) Jock Dankwerts +27 46 645 1134 +27 46 645 2345 saxfold@katco.co.za
94
list of citrus fruit exporters
EXPORTERS CONTACT TEL FAX E-MAIL
Komati Fruits Willem Kruger +27 13 791 0781 +27 86 519 2383 willem@komatifruits.co.za
Laeveld Sitrus Ben Vorster +27 15 345 1610 +27 15 345 1250 ben@laeveldsitrus.co.za
Letaba Marius de Bruyn +27 15 304 4006 +27 15 304 4089 marius.db@letaba.com
LGS Exports Piet van Rensburg +27 21 887 2909 +27 21 887 2735 pietvrensburg@worldonline.co.za
Lona Citrus Derek Sutton +27 21 481 8200 +27 21 426 0718 dereks@lona.co.za
Mahela Boerdery Barend Vorster +27 15 345 1600 +27 15 345 1601 barend@mahela.co.za
Makutangi Farming Operations Israel Nemoarani +27 15 968 9504 +27 15 968 9505 easyfarm@telkomsa.net
Market Demand Fruits Lean van Biljon +27 21 874 2028 +27 86 530 5331 trading@marketdemandfruits.co.za
Migratus Archie Swanson +27 21 418 0759 +27 21 418 0754 archie@migratus.net
Mouton Citrus Rikus Groenewald +27 22 921 3405 +27 22 921 3165 marketing@moutoncitrus.co.za
New Vision Fruit Pieter Karsten +27 21 979 5241 +27 21 979 5247 pieterk@karsten.co.za
Niche Fruit Anton Bonnema +27 21 945 1390 +27 21 945 1411 anton@sland.co.za
Orex Export Santa Spangenberg +27 54 431 6100 +27 54 431 0870 santas@isat.co.za
Patensie Citrus Gerhard Uys +27 42 283 0303 +27 42 283 0651 gerhardu@patensiecitrus.co.za
Pomona Fruit Anton Bruwer +27 23 626 1890 +27 86 592 6513 anton@pomonafruit.com
SA Fruit Brothers Clarice Brown +27 21 883 3142 +27 86 527 6216 clarice@safb.co.za
SAFE Farm Ventures Wibo van den Ende +27 21 657 4000 +27 21 657 4039 wibo@safe.co.za
SAFPRO Mark Jensen +27 41 581 0886 +27 41 581 0375 mjensen@safpro.net
San Miguel SA Alejandro Lucas +27 41 368 9015 +27 41 368 6750 alucas@sa-sanmiguel.com
SAPEX Exports Kobus Louw +27 21 883 8280 +27 21 887 7233 kobus@sapex.co.za
Seaboard International Derek Chicken +27 21 419 9929 +27 21 419 0870 derek@seaboard.co.za
Seven Seas Willie Beets +27 21 851 2098 +27 21 852 0373 willie@sevenseasfruit.com
Sinogold Carl van der Westhuizen +27 21 674 5395 +27 21 674 4430 carl@sinogold.co.za
Southern Fruit Growers Etienne Theron +27 21 852 4012 +27 21 852 6717 etienne@southernfruit.co.za
Stargrow Fruit Marketing Hennie Prins +27 21 880 1882 +27 21 880 1485 hennie@stargrow.co.za
Suiderland Plase Steyn Neethling +27 21 945 1390 +27 21 945 1411 steyn@sland.co.za
Swellenfruit Packing Hans Theron +27 28 512 3440 +27 28 512 3442 production@swellenfruit.com
The Fruitman Lynette du Toit +27 12 663 3660 +27 12 663 3651 lynette@thefruitman.co.za
Unichoice Produce Direct Anton van Zyl +27 21 914 5838 +27 21 914 2180 anton@unichoice.co.za
Unifrutti +27 21 852 8494 +27 21 852 9033 info@unifrutti.co.za
Unipack Fruit George Hall +27 23 615 1290 +27 23 615 1295 ghall@unipack.co.za
United Exports Roger Horak +27 21 851 1618 +27 21 851 1238 roger@unitedexports.com.au
Univeg South Africa Heili Bruce +27 21 880 1707 +27 21 880 1323 heilib@univeg.co.za
Van Doorn Citrus Max le Roux +27 21 914 8618 +27 21 914 1235 info@vandoornsa.co.za
Vanguard International Henk Wever +27 83 680 5156 +27 86 515 1865 henk.wever@vanguardteam.com
WP Fresh Distributors Andr van Blommestein +27 21 851 3788 +27 21 852 4544 andre@wpfresh.co.za
X-Treme International Cecilia Landman +27 15 306 6260 +27 15 307 5706 cecilia@thexgroup.co.za
95
96
citrus fruit associations information
info@cga.co.za
www.cga.co.za
jeandeg@cri.co.za
www.cri.co.za
97
azzz$VNMPRQzNCPzK?PICR
azzz'GQRMPGA?JzCVNMPRQ
subtropical azzz$VNMPRQzNCPzUCCI
azzz'?PTCQRzNCPGMBQ
fruit azzz+GQRzMDzQS@RPMNGA?JzDPSGRzCVNMPRCPQ
azzz2S@RPMNGA?JzDPSGRz?QQMAG?RGMLQ information
- avocados
- mangoes
- litchis
99
avocados EUROPEAN CONTINENT 74%
UNITED KINGDOM 19%
SCANDINAVIA 3%
MIDDLE EAST/FAR EAST/MOROCCO 2%
EASTERN EUROPE 1%
OTHER 1%
74%
19%
2%
1% 3%
1%
14,000,000
12,000,000
10,000,000
4 KG CARTONS
8,000,000
6,000,000
4,000,000
2,000,000
SEASON
101
avocados CVNMPRCBzNCPzUCCIz
1600
1400
1200
1000
800
PALLETS
600
400
200
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
SHIPPING WEEK
Hass
Greenskin
102
avocados
avocado harvest period
Fuerte
Hass
VARIETIES
Pinkerton
Edranol
Ryan
HARVEST MONTH
103
mangoes
GHANA 79%
FAR EAST 4%
MIDDLE EAST 17%
79%
4%
17%
104
mangoes
mango historical exports
450,000
400,000
350,000
300,000
4 KG CARTONS
250,000
200,000
150,000
100,000
50,000
SEASON
105
mangoes CVNMPRCBzNCPzUCCIz
45,000
40,000
35,000
30,000
4 KG CARTONS
25,000
20,000
15,000
10,000
5,000
2 3 4 5 6 7 8 9 10 11 12 13
SHIPPING WEEK
106
mangoes
mango harvest period
Tommy Atkins
VARIATIES
Kent
Keitt
HARVEST MONTH
107
litchis
THE NETHERLANDS 90%
MIDDLE EAST 2%
UNITED KINGDOM 7%
CHINA (HONG KONG) 1%
90%
7%
2%
1%
108
litchis CVNMPRCBzNCPzUCCIzzz
litchis
275,000
2 KG EQUIVALENT CARTONS 250,000
225,000
200,000
175,000
150,000
125,000
100,000
75,000
50,000
25,000
45 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9
SHIPPING WEEK
litchi harvest period
VARIETIES
Mauritius
Red Mc Lean
HARVEST MONTH
109
YOUR BUSINESS
PARTNER IN
COLD STORAGE
SAFT (PTY) LTD SAFT MAITLAND COLDHARVEST (PTY) LTD COLDHARVEST BAYHEAD (PTY) LTD CONTAINER FRUIT TERMINAL (PTY) LTD
Oosbosch Street, 55 Berkley Road, Oosbosch Street, 34 Kobe Road, Bay Road, Ben Schoeman Dock,
Daljosaphat, Paarl, RSA Ndabeni, Maitland, RSA Daljosaphat, Paarl, RSA Bayhead, Durban, RSA Cape Town Harbour, Cape Town, RSA
Tel: +27 (0)21 870 2500 Tel: +27 (0)21 510 8501 Tel: +27 (0)21 870 2500 Tel: +27 (0)31 274 5200 Tel: +27 (0)21 421 7211
ockert@saft.co.za willie@saft.co.za deonh@coldharvest.co.za aslam@saft.co.za willie@saft.co.za
www.saft.co.za www.saft.co.za www.saft.co.za www.saft.co.za www.saft.co.za
110
list of subtropical fruit exporters
Alliance Fruit Tom Dreyer +27 83 642 8089 +27 86 678 7335 info@alliancefruit.co.za
Colors Fruit Liezel Kriegler +27 21 807 5000 +27 21 807 5001 liezel@colorsfruit.com
Corefruit Nico van Staden +27 21 863 6300 +27 21 863 6301 info@corefruit.com
Fedfa Exports Jenny Bailey +27 21 917 2882 +27 21 917 2671 jennyb@fedfa.co.za
Freshworld Danie Kieviet Jr +27 21 808 7100 +27 21 886 9607 dkieviet@freshworld.co.za
Karpus Exports Rema Mammen +27 11 483 3360 +27 11 483 3756 rema@kairalisa.com
Mahela Boerdery Barend Vorster +27 15 345 1600 +27 15 345 1601 barend@mahela.co.za
SAFE Farm Ventures Wibo van den Ende +27 21 657 4000 +27 21 657 4039 wibo@safe.co.za
Sinogold Carl van der Westhuizen +27 21 674 5395 +27 21 674 4430 carl@sinogold.co.za
Unifrutti +27 21 852 8494 +27 21 852 9033 info@unifrutti.co.za
Univeg South Africa Heili Bruce +27 21 880 1707 +27 21 880 1323 heilib@univeg.co.za
Vanguard International Henk Wever +27 83 680 5156 +27 86 515 1865 henk.wever@vanguardteam.com
111
112
subtropical fruit associations information
113
azzz$VNMPRQzNCPzK?PICR
azzz'GQRMPGA?JzCVNMPRQ
exotic
azzz$VNMPRQzNCPzUCCI
azzz'?PTCQRzNCPGMBQ
fruit
azzz+GQRzMDzCVMRGAzDPSGRzCVNMPRCPQ
azzz$VMRGAzDPSGRz?QQMAG?RGMLQ information
- blueberries
- pomegranates
- raspberries
115
blueberries
UNITED KINGDOM 93%
EUROPEAN UNION 5%
FAR EAST 2%
93%
5%
2%
116
1200,000
blueberry historical exports
blueberries
900,000
KG
600,000
300,000
225,000
blueberries CVNMPRCBzNCPzUCCIz
200,000
175,000
150,000
125,000
100,000
KG
75,000
50,000
25,000
37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 1 2 3 4
SHIPPING WEEK
117
pomegranates EUROPE 46%
UNITED KINGDOM 18%
AFRICA 12%
FAR EAST & ASIA 10%
MIDDLE EAST 9%
RUSSIA 4%
INDIAN OCEAN ISLANDS 1%
18%
12%
46%
10%
9%
4%
1%
118
pomegranates
800,000
600,000
4,3 KG
400,000
200,000
SEASON
119
pomegranates
pomegranates CVNMPRCBzNCPzUCCIz
2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
KG
1,000,000
800,000
600,000
400,000
200,000
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
SHIPPING WEEK
120
list of exotic fruit exporters
Eurafruit Trevor McKenzie +27 21 808 6641 +27 21 808 6665 trevor@eurafruit.com
United Exports Roger Horak +27 21 851 1618 +27 21 851 1238 roger@unitedexports.com.au
Stargrow Fruit Marketing Hennie Prins +27 21 880 1882 +27 21 880 1485 hennie@stargrow.co.za
Colors Fruit Liezel Kriegler +27 21 807 5000 +27 21 807 5001 liezel@colorsfruit.com
Franschhoek Marketing Jan Hoon +27 21 876 3141 +27 21 876 3295 janhoon@freshnessfirst.co.za
Freshworld Danie Kieviet Jr +27 21 808 7100 +27 21 886 9607 dkieviet@freshworld.co.za
SAPEX Exports Kobus Louw +27 21 883 8280 +27 21 887 7233 kobus@sapex.co.za
121
CONTENTS
130 Publications
!LL LEGAL REQUIREMENTS REGARDING CONlDENTIALITY ARE BUILT INTO THE 3):! DATA SYSTEM
4HE 3):! PROGRAMME IS COMMITTED TO SEEKING LOCAL AND INTERNATIONAL PRIVATE AND
!S AUDIT REPORTS ARE FED INTO THE SYSTEM IT WILL BECOME INCREASINGLY POPULATED WITH
PUBLIC FUNDING TO SUPPORT ITS CAPACITY
BUILDING PROGRAMME AND SUBSIDISE AUDIT COSTS
ACCURATE INFORMATION PROVIDING THE INDUSTRY WITH NATIONAL AND REGIONAL INDUSTRY PROlLES
&3! MEMBERS HAVE COMMITTED FUNDING TO 3):! FOR THREE YEARS AND THE PROGRAMME IS
TRENDS AND BENCHMARKS %XPORTERS WHO ARE MEMBERS OF 3):! CAN NOW ALSO BE LINKED
REQUIRED TO BE SELF
SUSTAINING IN ITS FOURTH YEAR4HIS IS AN ACHIEVABLE TARGET n THE GROWTH
TO THEIR SUPPLIERS )T WILL GIVE THEM FULL VISIBILITY OF THEIR SUPPLIERS INCLUDING INFORMATION
OF THE PROGRAMME WILL BE MEASURED ANNUALLY WITH A PROJECTION AFTER FOUR YEARS
ON THE NUMBER OF COMPLETED AND INCOMPLETE SELF
ASSESSMENTS AUDIT REPORTS AND
CORRECTIVE ACTIONS
3):! MEMBERSHIP DEMONSTRATES SUPPORT FOR THE PROGRAMME AND RECOGNISES THE VALUE
IT CAN ADD TO THE INDUSTRY BRAND AND TO INDIVIDUAL BUSINESSES )T ALSO OPERATES AS
Endorsement of SIZA
A DETERRENT TO OTHER STANDARDS AND ETHICAL PROGRAMMES THAT ARE IMPOSED ON THE
3):! IS ENDORSED BY THE MAJORITY OF THE LOCAL AND INTERNATIONAL RETAILERS THAT INDICATED
industry.
THEIR SUPPORT 4HE 'LOBAL 3OCIAL #OMPLIANCE 0ROGRAMME '3#0 PROVIDES AN IMPORTANT
PLATFORM FOR OBTAINING RECOGNITION BUT THE PROCESS REQUIRES CONSTANT ENGAGEMENT WITH
124
RETAILERS )T IS BECOMING INCREASINGLY APPARENT THAT %UROPEAN 5NION %5 REQUIREMENTS AND AND IS IN DISCUSSIONS WITH THE $EPARTMENT OF ,ABOUR REGARDING THE POTENTIAL FOR
THE DEMAND FOR SUPPLIERS TO DEMONSTRATE ETHICAL COMPLIANCE VIA AN ETHICAL AUDIT ARE GROWING COLLABORATION AROUND THE AUDIT PROCESS 4HE $EPARTMENT OF 4RADE AND )NDUSTRY DTI
HAS BEEN APPROACHED FOR SUPPORT REGARDING A SUBSIDY FOR THE AUDIT
(AVING A LOCAL INITIATIVE SUCH AS 3):! IS A POWERFUL DETERRENT TO OTHER SCHEMES OR
PROGRAMMES BEING IMPOSED ON THE INDUSTRY -OST RETAILERS ARE AWARE OF THE NEED TO 3):! HAS BEEN IN DISCUSSIONS WITH LOCAL AND INTERNATIONAL .'/S AND HAS SIGNED A
AVOID DUPLICATION AND SUPPORT THIS PRINCIPLE (OWEVER THEY NEED TO KNOW THAT 3):! -EMORANDUM OF 5NDERSTANDING -/5 WITH THE INTERNATIONAL .'/ 3OLIDARIDAD
HAS THE SUPPORT OF THE MAJORITY OF THE INDUSTRY WHICH IS DEMONSTRATED THROUGH THE WHICH WILL SUPPORT COLLABORATION BETWEEN THE ORGANISATIONS
MONTHLY GROWTH IN MEMBERSHIP
SIZA / Sedex agreement
4ESCO HAS REGISTERED AS A 3):! MEMBER AND OTHER 5+ RETAILERS SUCH AS -ARKS 3PENCER &3! 3EDEX AND RETAILERS HAVE REACHED AN AGREEMENT IN &EBRUARY WHICH ALLOWS
3AINSBURYS AND THE #//0 HAVE ALSO INDICATED THEIR SUPPORT -ANY %5 RETAILERS EG SUPPLIERS THAT NEED TO BE VISIBLE ON 3EDEX TO THEIR RETAILER CUSTOMERS TO BE TRANSFERRED
!HOLD !LBERT (EIN AND -IGROS ARE MEMBERS OF THE "USINESS 3OCIAL #OMPLIANCE )NITIATIVE TO THE &3! !" ACCOUNT 4HIS ARRANGEMENT WAS NECESSARY SINCE 3EDEX DID NOT HAVE THE
"3#) WHICH HAS NOW RECOGNISED THE 3):! 3TANDARD AND AUDIT FOR PRODUCERS 4HIS FACILITY TO INTERFACE DIRECTLY WITH THE 3):! DATA PLATFORM OR ENABLE THE ELECTRONIC TRANSFER
IS AN IMPORTANT PLATFORM FOR GAINING THE ENDORSEMENT OF A BROAD BASE OF %UROPEAN OF INFORMATION (OWEVER THIS IS A TEMPORARY ARRANGEMENT AND IT IS ENVISAGED THAT BY
retailers. THE DATA SYSTEMS WILL BE ABLE TO COMMUNICATE DIRECTLY WITHOUT &3! HAVING TO
BE AN !" MEMBER ON 3EDEX OR A CONDUIT FOR INFORMATION TRANSFER
2ETAILERS IN THE .ETHERLANDS HAVE SIGNED A 3USTAINABILITY #OVENANT THROUGH THE
3USTAINABLE 4RADE )NITIATIVE )$( REQUIRING ALL SUPPLIERS TO $UTCH MARKETS TO BE 4HE CURRENT ARRANGEMENT AIMS TO SUPPORT 3):! MEMBERS WITH VISIBILITY ON 3EDEX BUT
@SUSTAINABLE BY 4HE 3):! 3TANDARD IS FORMALLY RECOGNISED BY THE )$( AND ITS AT NO ADDITIONAL COST 4HE COST IS CARRIED BY &3! WHICH IS RESPONSIBLE FOR MANAGING
MEMBERS AND IS INCLUDED IN THE @BASKET OF MECHANISMS FOR MEASURING COMPLIANCE THE TRANSFER OF INFORMATION FROM 3):! TO 3EDEX4HE PROCESS HAS NOT BEEN WITHOUT ITS
DIFlCULTIES IT IS CUMBERSOME COSTLY TO &3! AND TIME
CONSUMING 3):! HAS THEREFORE
,OCAL RETAILERS THAT ENDORSE 3):! INCLUDE 7OOLWORTHS 3PAR 0ICK @N 0AY AND 3HOPRITE ENCOURAGED IMPORTERS AND RETAILERS TO BECOME MEMBERS OF 3):! SO THAT THEY CAN
#HECKERS &ROM A GOVERNMENT PERSPECTIVE 3):! HAS RECEIVED A WRITTEN STATEMENT OF HAVE FULL VISIBILITY OF THEIR 3OUTH !FRICAN SUPPLIERS ON THE 3):! PLATFORM RATHER THAN
SUPPORT FROM THE -INISTER OF !GRICULTURE &ORESTRY AND &ISHERIES AS WELL AS FUNDING FOR 3EDEX 4ESCO WHICH UTILISED THIS OPPORTUNITY AND REGISTERED AS A MEMBER OF 3):! SENT OUT
THE CAPACITY
BUILDING PROGRAMME FROM THE 7ESTERN #APE $EPARTMENT OF !GRICULTURE A MEMORANDUM TO ITS SUPPLIERS TO PROMOTE THE 3):! OPTION FOR 4ESCO SECONDARY SUPPLIERS
125
SIZA / WIETA Agreement
3):! AND 7)%4! HAVE REACHED AN AGREEMENT WITH THE AIM OF AVOIDING DUPLICATION #APE )NFORMATION ON THESE WORKSHOPS WILL BE MADE AVAILABLE THROUGH THE &3! MEMBER
OF AUDITS )T ALLOWS 3):! MEMBERS WHO REQUIRE THE 7)%4! SEAL TO ACCESS THIS ON THE ASSOCIATIONS AND THE 3):! MEMBERSHIP DATABASE )T IS HOPED THAT THIS FUNDING WILL BE
BASIS OF THE 3):! AUDIT AN ONGOING GOVERNMENT COMMITMENT TO THE PROGRAMME
4HE 3):! CAPACITY
BUILDING PROGRAMME FOCUSES ON TRAINING AND MENTORING OF ADMINISTRATORS
AND PEOPLE WHO CURRENTLY PROVIDE SUPPORT TO PRODUCERS AND EMPLOYEES WITH ETHICAL
STANDARDS )N 3EPTEMBER A GROUP OF PROFESSIONAL TRAINERS RECEIVED TRAINING IN THE
7ESTERN #APE 4HEY WILL BE FORMALLY RECOGNISED TO ORGANISE AND FACILITATE 3):! %THICAL
4RADE &ACILITATOR %4& PROGRAMMES IN THE NEAR FUTURE &ROM $ECEMBER A LIST
OF RECOGNISED TRAINERS WILL BE POSTED ON THE 3):! WEBSITE
!4 4(% (!.$/6%2 #%2%-/.9 !.4/. 2!"% (/24'2/ #%/ %,!).% !,%8!.$%2 3!4) #%/
#/,,%%. #(%..%,,3 3):! 02/'2!--% #//2$).!4/2 -).)34%2 '%22)4 6!. 2%.3"52'
7HILE 3):! %4& TRAINING PROGRAMMES CAN BE PRIVATELY ORGANISED BY MEMBERS THE -%# &/2 !'2)#5,452% !.$ 252!, $%6%,/0-%.4 ). 4(% 7%34%2. #!0% -3 */9%.% )3!!#3
(%!$ /& $%0!24-%.4 7%34%2. #!0% $%0!24-%.4 /& !'2)#5,452% !.$ !.4/. +25'%2 &0%& #%/
PROGRAMME IS CONTINUOUSLY SEEKING FUNDING TO SUBSIDISE %4& TRAINING COURSES AND
DEVELOP TOOLKITS 4HE 7ESTERN #APE $EPARTMENT OF !GRICULTURE RECOGNISES THE VALUE 4HE 3USTAINABLE 4RADE )NITIATIVE )$( IS LOOKING TO PROVIDE FUNDING TO SUBSIDISE THE
OF 3):! AND IS COMMITTED TO ENSURE THE IMPLEMENTATION AND MONITORING OF ETHICAL 3):! %4& PROGRAMME 4HIS HAS NOT YET BEEN CONlRMED BUT IF THIS FUNDING IS MADE
INITIATIVES IN AGRICULTURE 4O DEMONSTRATE ITS COMMITMENT THE $EPARTMENT HOSTED A AVAILABLE IT WILL SUPPORT THE ROLL
OUT OF THE 3):! CAPACITY
BUILDING PROGRAMME IN ALL
CEREMONY AT ITS HEAD OFlCE IN %LSENBURG ON /CTOBER DURING WHICH A SYMBOLIC PROVINCES OVER THE NEXT THREE YEARS /NCE AGAIN COMMUNICATION IN THIS REGARD WILL
CHEQUE OF 2 MILLION WAS HANDED TO &3! MEMBERS BE SENT OUT VIA &3! MEMBER ASSOCIATIONS AND THE 3):! MEMBERSHIP DATABASE )N
ADDITION &3! IS IN DISCUSSION WITH THE DTI REGARDING A FUNDING APPLICATION TOWARDS
4HE MONEY WILL BE USED TO DEVELOP %4& PROGRAMME MATERIAL TRAIN SERVICE PROVIDERS THE ETHICAL AUDIT 4HE APPLICATION WILL BE MADE TOGETHER WITH THE WINE mOWER DRIED
AND FACILITATE WORKSHOPS BETWEEN *ULY AND *ULY THROUGHOUT THE 7ESTERN AND CANNED FRUIT INDUSTRIES
126
Development of resources
3):! REMAINS COMMITTED TO THE ONGOING DEVELOPMENT OF RESOURCES TO ASSIST
PRODUCERS WITH ETHICAL COMPLIANCE AND CONTINUOUS IMPROVEMENT )NFORMATION
FROM AUDITS WILL BE USED TO IDENTIFY THE GREATEST INDUSTRY NEEDS AND APPROPRIATE
RESOURCES WILL BE DEVELOPED IN RESPONSE
)N ADDITIONAL RESOURCES WERE DEVELOPED UNDER THE 3):! UMBRELLA INCLUDING AN
!CCOMMODATION 'UIDE AND 4RANSPORT 'UIDE PROVIDING BUSINESSES WITH A SIMPLE
GUIDE TO THE LAW 4HE !CCOMMODATION 'UIDE IN %NGLISH AND !FRIKAANS HAS BEEN
DISTRIBUTED TO ALL PRODUCERS WHILE BOTH GUIDES ARE AVAILABLE ON THE 3):! WEBSITE
www.siza.co.za
3):! IS ALSO WORKING ON THE DEVELOPMENT OF SAMPLE POLICIES AND PROCEDURES THAT
ARE REQUIRED FOR THE SELF
ASSESSMENT AND AUDIT IN ORDER TO DEMONSTRATE
COMPLIANCE WITH MANAGEMENT SYSTEMS REQUIREMENTS
129 127
TRANSFORMATION INITIATIVES
Good news from harvest to home
4OP OF THE #LASS 4/# IS A TRAINING PROGRAMME FOR THE FRUIT INDUSTRY INITIATED BY THE AND -AY AT THE 3TELLENPAK PACK HOUSE IN 3IMONDIUM &OURTEEN 3TELLENPAK PACK
&0%& MORE THAN A DECADE AGO /VER THE YEARS 4/# HAS GROWN IN LEAPS IN BOUNDS AND HOUSE WORKERS PARTICIPATED IN THE STUDY
HAS BEEN USED TO TRAIN HUNDREDS OF STUDENTS MAINLY SMALLHOLDER FARMERS FARM AND
PACK HOUSE WORKERS 4HE THEORY OF EVERY 4/# COURSE IS BASED UPON THE &0%& SERIES OF 4HE HAPPY OUTCOME IS THAT ALL FOURTEEN STUDENTS COMPLETED AND PASSED THE 4OP OF THE
BASIC INTERMEDIATE AND ADVANCED TRADE CHAIN MANUALS #LASS (ARVEST TO (OME &OOD"EV 3%4! SKILLS PROGRAMME !T A GRADUATION CEREMONY
HOSTED AT 3IMONDIUMS #OUNTRY ,ODGE ON .OVEMBER THESE STUDENTS WERE THE lRST
PROUD RECIPIENTS OF THE (ARVEST TO (OME 3KILLS 0ROGRAMME CERTIlCATE
)N -AY A NEW ,EADERSHIP AND -ENTORSHIP ,- COURSE WAS INITIATED IN THE
THE FIRST STUDENTS TO RECEIVE THE HARVEST TO HOME SKILLS PROGRAMME CERTIFICATE 7ESTERN #APE AS PART OF A COLLABORATED EFFORT BETWEEN THE &0%& )0, AND 4ESCO 4HE
&0%& HANDLED THE ADMINISTRATION OF PAYMENTS AND SPONSORED THE PRINTING OF THE
)N THE BASIC @(ARVEST TO (OME MANUAL RECEIVED SPECIAL ATTENTION 4HE GOOD TRAINING MATERIAL WHILST )0, AND 4ESCO SPONSORED THE PRESENTATION COACHING AND
NEWS IS THAT THIS BOOK TOGETHER WITH ADDITIONALLY DEVELOPED MATERIAL NOW FORMS MANAGEMENT OF THE COURSE
THE BASIS OF A RECENTLY ACCREDITED CERTIlCATE COURSE KNOWN AS THE (ARVEST TO (OME
SKILLS PROGRAMME 4HIS PROGRAMME RECEIVED FORMAL &OOD"EV 3%4! ACCREDITATION )N ORDER TO lND THE IDEAL LEADERS AND MENTORS FOR THE COURSE 4ESCO AND )0, PROVIDED A
AND REGISTRATION AFTER A lNAL ASSESSMENT ROUND ON *ULY "EFORE THIS STAGE COULD BE LIST OF THEIR SUPPLIERS FROM WHICH APPLICANTS WERE RECRUITED &ROM ALL THE REGISTERED APPLICANTS
REACHED THE .ATIONAL 4RAINING )NSTITUTE .4) PRESENTED A PILOT PROJECT BETWEEN !PRIL A lNAL LIST OF SIXTEEN LEADERS AND ELEVEN MENTORS WERE SELECTED FOR THE COURSE
128
DALEEN TURNER MARTHANE SWART
4HE ,- COURSE CONSISTED OF TWO COMPONENTS NAMELY FACILITATION AND COACHING
s -ARTHANE 3WART AND HER ASSISTANT /LIVIA 7ILLIAMS REPRESENTING 3ANDRA +RUGER
!SSOCIATES FACILITATED THE COURSE
s )NDEPENDENT CONSULTANT $ALEEN 4URNER MANAGED THE PROGRAMME AND LED THE TEAM
OF COACHES
4HE COURSE WHICH WAS DIVIDED INTO SIX MODULES AND PRESENTED OVER SIX MONTHS AT THE
$URBANVILLE #ONFERENCE #ENTRE CONCLUDED AT THE END OF /CTOBER &EEDBACK WAS
GENERALLY POSITIVE n APART FROM GAINING SKILLS AND KNOWLEDGE PARTICIPANTS INDICATED
THAT THEY EXPERIENCED TREMENDOUS PERSONAL GROWTH IE INCREASED SELF
AWARENESS AND
CONlDENCE
4HE ,- PROGRAMME HAS THE POTENTIAL TO ULTIMATELY TRANSFORM THE LEADERSHIP PROlLES
ON 3OUTH !FRICAN FRUIT FARMS 4HE INTENT IS THEREFORE TO CONTINUE THIS INITIATIVE IN
129
PUBLICATIONS
Desire Thompson ,IKE THE INFORMATION PAMPHLET THE &0%& %XPORT $IRECTORY AND THE 0() BOOKS
ARE TO A LARGE DEGREE FOCUSED ON AN INTERNATIONAL AUDIENCE 4HE %XPORT $IRECTORY
IS UPDATED ANNUALLY TO PROVIDE THE LATEST INDUSTRY EXPORT STATISTICS AS WELL AS
0UBLICATIONS HAVE ALWAYS BEEN AN INTEGRAL PART OF THE A LIST OF ALL &0%& MEMBERS WITH THEIR PRODUCT INFORMATION AND CONTACT DETAILS
&0%&S SERVICE TO ITS MEMBERS AND THE ENTIRE INDUSTRY
/VER THE YEARS THE &ORUM HAS CONTRACTED THE WRITING )T IS A RELEVANT AND COMPREHENSIVE SOURCE OF INFORMATION NOW REGARDED BY GOVERNMENT
AND EDITING AND MANAGED THE PUBLICATION OF A WIDE AS THE OFlCIAL 3OUTH !FRICAN FRUIT EXPORT PUBLICATION 4O REACH THE WIDEST POSSIBLE
VARIETY OF DOCUMENTS n FROM BOOKS TO INDUSTRY ARTICLES AND NEWSLETTERS TO WEB
AUDIENCE THE DIRECTORIES ARE AVAILABLE IN %NGLISH AND -ANDARIN AND DISTRIBUTED AT
site content and directories. FRESH PRODUCE TRADE FAIRS WORLDWIDE
)N THE &0%& ESTABLISHED A QUARTERLY NEWSLETTER COMPILED AN INFORMATION 4HREE 0() BOOKS HAVE BEEN PUBLISHED WITH A FOURTH UNDERWAY n THIS TIME IN MAGAZINE
PAMPHLET UPDATED A LARGE PORTION OF ITS WEBSITE CONTENT INITIATED A NEW PUB
FORMAT 4HE BOOKS REPORT ON ALL 0()
FUNDED PROJECTS BUT ARE MORE THAN JUST A RECORD
LICATION UNDER THE 0OST
(ARVEST )NNOVATION 0() 0ROGRAMME AND COMPLETED THE THEY AIM TO INSPIRE AND INFORM BY OFFERING A VISUAL JOURNEY AS PERCEIVED THROUGH A
!DVANCED 0OME &RUIT -ANUAL SCIENTIlC LENS !BOVE ALL THE 0() BOOKS ARE INTENDED TO BE A SHOWPIECE FOR THE 3OUTH
!FRICAN FRESH FRUIT INDUSTRY
4HE &0%& .EWSLETTER WAS INTRODUCED TO KEEP MEMBERS INFORMED ABOUT THE
ACTIVITIES OF THE &0%& SECRETARIAT OVER AND ABOVE DAILY E
MAIL COMMUNICATION 4HE &0%& SERIES OF TRADE CHAIN MANUALS IS THE CONTINUATION OF A PASSIONATE JOURNEY
)DEALLY THIS PUBLICATION HAS THE POTENTIAL TO DRAW THE &0%& MEMBER COMMUNITY WHICH BEGAN IN THE YEARS SHORTLY AFTER DEREGULATION WHEN NINE TRADE CHAIN MANUALS
closer. WERE PUBLISHED IN A BID TO PRESERVE THE INTELLECTUAL PROPERTY OF THE FRUIT INDUSTRY )T
WAS A PIONEERING EFFORT SINCE THE WHOLE TRADE CHAIN n FROM HARVEST TO HOME WAS
4HE INFORMATION PAMPHLET IS A GREAT MARKETING TOOL )T PROVIDES CLEAR AND CONCISE DOCUMENTED FOR THE lRST TIME
INFORMATION ABOUT THE &0%& THE 3USTAINABILITY )NITIATIVE OF 3OUTH !FRICA 3):!
AND THE 0() 0ROGRAMME 4O EXPLAIN THE BROAD STRUCTURE OF THE 3OUTH !FRICAN /VER TIME THE ORIGINAL MANUALS WERE UPDATED AND CONSOLIDATED INTO A SINGLE VOLUME
FRESH FRUIT EXPORT INDUSTRY A &RUIT 3OUTH !FRICA &3! ORGANOGRAM IS ALSO INCLUDED KNOWN AS THE "ASIC 4RADE #HAIN -ANUAL !N )NTERMEDIATE AND AN !DVANCED #ITRUS
$URING THE PAST YEAR PAMPHLETS WERE HANDED OUT TO TRADE VISITORS IN 3OUTH -ANUAL FOLLOWED SOON AFTER 4HE MANUALS ARE MAINLY USED FOR TRAINING UNDER THE 4OP
!FRICA AND DISTRIBUTED AT INTERNATIONAL TRADE EVENTS OF THE #LASS 4/# PROGRAMME BUT THEY ARE ALSO USEFUL REFERENCE GUIDES TO ANYONE
IN THE FRUIT INDUSTRY
130
4HE !DVANCED 0OME &RUIT -ANUAL PUBLISHED IN IS THE LATEST EDITION TO THE SERIES
)T PROVIDES AN OVERVIEW OF THE 3OUTH !FRICAN POME FRUIT EXPORT INDUSTRY INCLUDING
THE LATEST STATISTICS AND COVERS TOPICS SUCH AS PRODUCTION GLOBAL MARKETS BUSINESS
MODELS AND PROCUREMENT TACTICS LOGISTICS BUSINESS MANAGEMENT MARKET ACCESS
local and international standards.
5LTIMATELY EACH PUBLICATION HAS ITS OWN PURPOSE FOCUS AND TARGET AUDIENCE !LL OF
THESE ARE IMPORTANT TO THE &0%& AND THE ORGANISATION WILL CONTINUE TO STRIVE FOR
EXCELLENCE IN ITS SERVICE TO ITS MEMBERS AND THE 3OUTH !FRICAN FRESH FRUIT EXPORT
industry as a whole.
131
POST-HARVEST
a public-private partnership between
132
3OME OF THE HIGHLIGHTS OF SHORTER
TERM PROJECTS )N 3EPTEMBER 0() HOSTED A TWO
DAY 'REEN #HEMISTRY WORKSHOP IN 6LOTTENBURG
s &INAL lNDINGS OF 'OOD #OLD #HAIN 0RACTICE SHOULD BE A VALUABLE GUIDE FOR THE NEAR 3TELLENBOSCH 4HIS EVENT WAS ATTENDED BY NINETY
ONE INDIVIDUALS INCLUDING
INDUSTRY TO ENHANCE ITS TEMPERATURE MANAGEMENT SYSTEMS AT COLD STORES AND DURING SPEAKERS FROM THE !GRICULTURAL 2ESEARCH #OUNCIL 4ECHNOLOGY )NNOVATION !GENCY THE
TRANSIT TO PORTS $34 THE $EPARTMENT OF (EALTH TWENTY INDUSTRY ROLE
PLAYERS AND TWENTY POSTGRADUATE
s 3OUTH !FRICA IS THE lRST COUNTRY THAT UNDERWENT A 'LOBAL 3OCIAL #OMPLIANCE '3#0 STUDENTS 4HE 3OUTH !FRICAN "IO
PRODUCT !SSOCIATION 3!"! WAS ESTABLISHED AT THIS
EQUIVALENCE PROCESS IN ORDER TO BENCHMARK A 3OUTH !FRICAN AGRICULTURAL SOCIAL WORKSHOP
STANDARD AGAINST INTERNATIONAL ETHICAL REQUIREMENTS 4HIS ENDEAVOUR WAS THE CATALYST
FOR THE 3USTAINABILITY )NITIATIVE OF 3OUTH !FRICA 3):! 3!"! ENHANCES THE CREDIBILITY AND ECONOMIC VIABILITY OF BIO
PRODUCTS IN 3OUTH !FRICA
s ! CONSOLIDATED ONLINE 3OUTH !FRICAN AGROCHEMICAL DATABASE WITH A mEXIBLE WEB
THROUGH NETWORKING GOVERNMENTAL RESEARCH AND DEVELOPMENT 2$ SUPPORT )T
ACCESSIBLE SEARCH AND REPORTING MECHANISM REPRESENTS ALL PARTIES INVOLVED IN BIO
PRODUCT DEVELOPMENT RESEARCH MANUFACTURING
s &REE ONLINE ASSESSMENT OF THE BENElTS AND VIABILITY OF INVESTING IN A 06 SOLAR ENERGY SUPPLIERS AS WELL AS END
USERS /NE OF THE IMPORTANT GOALS OF 3!"! IS TO PROVIDE A
SYSTEM AT COLD STORES AND PACK HOUSES ACCESSIBLE ON THE 0() WEBSITE SUPPORTIVE INFORMATION PLATFORM FOR THE 2EGISTRAR OF !CT OF IN ADVISING REGISTRATION
AND REGULATORY ASPECTS OF COMMERCIAL BIO
PRODUCTS IN 3OUTH !FRICA
)N *ULY AND 0() PROJECT REPORT
BACK SESSIONS WERE HOSTED AT 3TELLENBOSCH
5NIVERSITY AND THE 4SHWANE 5NIVERSITY OF 4ECHNOLOGY 2ESEARCHERS AND STUDENTS HAD )N 0()
ALSO EMBARKED ON A TIMELY INDUSTRY INITIATIVE TO ADVOCATE THE EFlCIENT
THE OPPORTUNITY TO DELIVER FORMAL PRESENTATIONS ON THE PROGRESS OF THEIR WORK TO THEIR USE OF ENERGY IN THE INDUSTRY 4HE 3OUTH !FRICAN .ATIONAL #LEANER 0RODUCTION #ENTRE
PEERS MEMBERS OF THE 0() 0ROGRAMME -ANAGEMENT 5NIT 0-5 AND INDUSTRY .#0#
3! HAS AN UNDERTAKING WITH 0()
TO CONDUCT FULLY SUBSIDISED ENERGY AUDITS
REPRESENTATIVES $URING EACH SESSION 0-5 MEMBERS ALSO VISITED RESEARCH AT INTERESTED PACK HOUSES AND COLD STORES IN THE FRESH FRUIT INDUSTRY AS PART OF ITS
LABORATORIES WHERE SOME OF THESE PROJECTS ARE CONDUCTED )NDUSTRIAL %NERGY %FlCIENCY )%% )MPROVEMENT 0ROJECT 4O DATE A TOTAL OF TWENTY
NINE
AUDITS HAVE BEEN CONDUCTED SHOWING A TOTAL COST SAVING OF 2 MILLION PER YEAR "ENElTS
)N !UGUST AND SUCCESSFUL TWO
DAY 0OST
HARVEST &OOD 3AFETY WORKSHOPS TO BE DERIVED FROM THIS INITIATIVE INCLUDE COST SAVINGS THROUGH ENERGY EFlCIENT PRACTICES
WERE HELD AT THE 5NIVERSITY OF 0RETORIA 6ARIOUS LOCAL AND INTERNATIONAL POST
HARVEST AND CARBON FOOTPRINT REDUCTION
EXPERTS DELIVERED KEYNOTE ADDRESSES AT THESE WORKSHOPS WHICH WERE ATTENDED BY
POSTGRADUATE STUDENTS -ICROBIOLOGY 0LANT 0ATHOLOGY (ORTICULTURE AND &OOD 3CIENCE )N .OVEMBER 0() CO
SPONSORED THE )NTERNATIONAL 0OSTHARVEST !FRICA
AND POST
HARVEST ACADEMICS FROM HISTORICALLY DISADVANTAGED UNIVERSITIES CONFERENCE AT 3TELLENBOSCH 5NIVERSITY 4HIS EVENT WITH MORE THAN TEN KEYNOTE
133
SPEAKERS ATTRACTED OVER THREE HUNDRED PARTICIPANTS ACROSS THE WORLD n COVERING ALL
MAJOR POST
HARVEST 2$ CENTRES WORLDWIDE 4HIS MEANT INVALUABLE INTERNATIONAL
EXPOSURE FOR 3OUTH !FRICAN POST
HARVEST INNOVATION AND PRACTICE
)N .OVEMBER THE lRST EVER 0() 3YMPOSIUM WAS HOSTED OVER TWO DAYS AT THE
3PIER (OTEL AND #ONFERENCE #ENTRE IN 3TELLENBOSCH 4HE EVENT ATTRACTED CLOSE TO TWO
HUNDRED RESEARCHERS STUDENTS AND INDUSTRY REPRESENTATIVES 4HE &0%& AND 0() WERE
PLEASED WITH THE RESPONSE FROM INDUSTRY SINCE IT IS ULTIMATELY THE FRESH FRUIT INDUSTRY
THAT WILL IMPLEMENT THE OUTCOME OF 0() RESEARCH AND INNOVATION
4HE $EPUTY -INISTER OF 3CIENCE AND 4ECHNOLOGY !DVOCATE 4SHILILO -ASUTHA AND TWO
INTERNATIONAL POST
HARVEST EXPERTS DELIVERED KEYNOTE ADDRESSES AT THE SYMPOSIUM
$R !NGELO :ANELLA REPRESENTED THE ,AIMBURG 2ESEARCH #ENTRE FOR !GRICULTURE IN )TALY
WHILST 0ROF 7OJCIECH *ANISIEWICZ REPRESENTED THE 5NITED 3TATES $EPARTMENT OF
!$6/#!4% 43(),),/ -!354(! $%0549 -).)34%2 /& 3#)%.#% !.$
!GRICULTURE 4HEIR PRESENCE EMPHASISED THE NATIONAL AND INTERNATIONAL RELEVANCE OF 4%#(./,/'9 !.$ !.4/. +25'%2 &0%& #%/ !4 4(% 0() 39-0/3)5-
THE 0() 0ROGRAMMES CONTRIBUTION
! FUTURE 0() WILL HAVE A BROADER SCOPE TO INCLUDE OTHER AGRICULTURAL COMMODITIES
SUCH AS VEGETABLES AND INDIGENOUS mOWERS )T WILL HOWEVER REMAIN WITHIN THE &0%&
FOLD UNTIL IT IS ABLE TO ESTABLISH ITSELF AS AN INDEPENDENT ENTITY TO BE MORE
REPRESENTATIVE OF ITS EXPANDED MANDATE %XCITING TIMES LIE AHEAD AS WE VENTURE INTO
UNTAPPED HORIZONS FOR THE 0() 0ROGRAMME !.4/. +25'%2 7)4( 02/& 7/*#)%#( *!.)3)%7)#: ,%&4 !.$
$2 !.'%,/ :!.%,,! 2)'(4 !4 4(% 0() 39-0/3)5-
134
137 135
MARKETING MATTERS
Marletta Kellerman
)T WAS IMPORTANT FOR THE 3OUTH !FRICAN FRESH FRUIT EXPORT INDUSTRY TO MAKE ITS PRESENCE
FELT n NOT ONLY BECAUSE %UROPE REMAINS OUR LARGEST EXPORT MARKET BUT ALSO DUE
TO THE STRONG PARTICIPATION OBSERVED FROM OUR 3OUTHERN (EMISPHERE COMPETITORS
AND NOW ALSO FROM COUNTRIES IN .ORTH !FRICA
4HIS YEAR THE $EPARTMENT OF 4RADE AND )NDUSTRY DTI RESUMED FUNDING OF THE
3OUTH !FRICAN PAVILION n A LARGE EXHIBITION SPACE THAT COVERED M AND IN
CLUDED NINE MEETING ROOMS WHICH SEEMED TO BE OCCUPIED MOST OF THE TIME /UR
NATIONAL PAVILION ATTRACTED A HUGE AMOUNT OF TRADE VISITORS AND PROVIDED &0%&
MEMBERS WITH THE OPPORTUNITY TO MAKE NEW BUSINESS CONTACTS /VERALL GREATER
AWARENESS WAS CREATED ABOUT 3OUTH !FRICAN FRUIT WHICH CONTRIBUTED TO THE OVER
ALL SUCCESS OF THE EVENT FOR THE INDUSTRY
136
Asia Fruit Logistica 2013
!SIA &RUIT ,OGISTICA ATTRACTED MORE VISITORS THAN EVER TO (ONG +ONG n AROUND
PEOPLE FROM COUNTRIES WHICH REPRESENTED AN INCREASE OF ON THE PREVIOUS
YEAR 4HE 3OUTH !FRICAN FRESH FRUIT EXPORT INDUSTRY PARTICIPATED AGAIN n AS THE !SIAN
FRUIT IMPORT MARKET IS GROWING MORE IMPORTANT TO OUR EXPORTERS THE INDUSTRYS
ATTENDANCE IS ALSO BECOMING MORE IMPORTANT
4HE FAIR WAS A HUGE SUCCESS FOR THE 3OUTH !FRICAN INDUSTRY THANKS TO THE GENEROUS
FUNDING PROVIDED BY THE 7ESTERN #APE $EPARTMENT OF !GRICULTURE THE &0%& #'!
(ORTGRO 3!4) AND &0%& MEMBERS SUCH AS $OLE 3! &RUITWAYS 3!&02/ 3TEMS &RUIT
AND 4HE 'RAPE #OMPANY
4HE 3OUTH !FRICAN PAVILION WAS WELL RECEIVED AND MADE A GOOD IMPRESSION )T WAS
MUCH LARGER THAN IN WITH AMPLE MEETING SPACE n SEATS WERE AVAILABLE IN
COMPARISON WITH THE EIGHTEEN SEATS OF THE PREVIOUS YEAR &REE REFRESHMENTS AND OUR
NEW STAND DESIGN HELPED TO CREATE BETTER mOW AND A LIVELY WELCOMING ATMOSPHERE
4HE STAND WAS CONSTANTLY BUSY AND THE &0%& WAS PLEASED TO NOTE THE ATTENDANCE OF
AROUND THIRTY OF ITS MEMBERS THE COLOURFUL SOUTH AFRICAN PAVILION AT ASIA FRUIT LOGISTICA 2013
4O HELP MANAGE MEETING TIMES AT THE STAND THE &0%& INTRODUCED A SCHEDULING CARD AND
ENCOURAGED POTENTIAL BUYERS TO LEAVE THEIR CONTACT DETAILS4HIS SYSTEM PROVED TO BE OF GREAT
VALUE CONSIDERING THAT ABOUT TEN SIMULTANEOUS MEETINGS WERE IN PROGRESS AT ANY GIVEN TIME
! VAST AMOUNT OF 53" CARDS WHICH PROVIDED THE %NGLISH AND -ANDARIN VERSIONS OF THE
&0%& %XPORT $IRECTORY WERE DISTRIBUTED AT THE FAIR 4HE CONTRIBUTIONS OF &0%& MEMBERS
&AVOURITE &RESH %XPORT &RESHWORLD )DEAFRUIT ,ETABA 0ITTO 3!&02/ AND 8
4REME
)NTERNATIONAL MADE THIS POPULAR INITIATIVE POSSIBLE
DR MONO MASHABA (FSA), MARLETTA KELLERMAN (FPEF), PHIL BOWES (SATI), ANTON KRUGER
The next Asia Fruit Logistica is scheduled for 3 to 5 September 2014. (FPEF), JACQUES DU PREEZ (HORTGRO) AND JUSTIN CHADWICK (CGA) AT THE SA STAND
137
World Food Moscow 2013
7ORLD &OOD -OSCOW WAS A BIG DEAL IN NOT ONLY FOR THE INDUSTRY BUT FOR THE /i ,> i`i> i v i `iwi` } >i v
ENTIRE COUNTRY SINCE IT WAS THE lRST TIME THAT 3OUTH !FRICA PARTICIPATED 4HE &0%& FOUR - vV> vi v] > `i i i v i >]
iv>V>,>LiV>i>iLivi7`/>`i"}>>
OF ITS MEMBERS AND OTHER FOOD SECTORS CO
EXHIBITED AT THE NATIONAL PAVILION WHICH
}]>`iVii>>-vV>/iii
WAS SPONSORED BY THE $EPARTMENT OF 4RADE AND )NDUSTRY Lii`i>L>`i}ii>Vi>`
i>,>i
4HE EVENT WHICH TOOK PLACE FROM TO 3EPTEMBER WAS WELL ATTENDED WITH *
"]}iqv>>Vi ivV>
PEOPLE FROM COUNTRIES AND EXHIBITORS FROM COUNTRIES 4HE 3OUTH !FRICAN
!MBASSADOR IN 2USSIA SPENT CONSIDERABLE TIME AT OUR PAVILION 2USSIAN VISITORS ALSO
EXPRESSED THEIR INTEREST AND VALUABLE CONTACTS WERE MADE WITH THE HELP OF INTERPRETERS
/N THE WHOLE THE FAIR PROVIDED THE INDUSTRY WITH A PLATFORM TO RAISE AWARENESS ON
THE EXCELLENT QUALITY AND VARIETY OF 3OUTH !FRICAN FRUIT
138
Export Directory and website
4HE &0%& %XPORT $IRECTORY IS INTENDED TO BE A USEFUL SOURCE OF INFORMATION BOTH LOCALLY
AND INTERNATIONALLY )T IS THEREFORE UPDATED ANNUALLY TO PROVIDE THE LATEST EXPORT STATISTICS
AS WELL AS LIST OF ALL &0%& MEMBERS WITH THEIR CONTACT DETAILS AND PRODUCT INFORMATION
4HE &0%& IS DELIGHTED TO REPORT THAT THE %XPORT $IRECTORY IS NOW ACKNOWLEDGED BY
GOVERNMENT AS THE OFFICIAL 3OUTH !FRICAN EXPORT PUBLICATION AND THAT SOME
INTERNATIONAL SHIPPING COMPANIES USE THE WEEKLY FRUIT EXPORT VOLUME STATISTICS TO
PLAN THEIR SCHEDULES 4HE %XPORT $IRECTORY HAS NOT ONLY INCREASED IN STATUS AND
RELEVANCE BUT ALSO IN POPULARITY AND DEMAND n TO THE DEGREE THAT ALMOST TWICE THE
USUAL AMOUNT OF COPIES WILL BE PRINTED FOR
)N THE WEBSITE RECEIVED A THOROUGH MAKEOVER IN TERMS OF A FRESH NEW LOOK
AND UPDATED INFORMATION !NOTHER EXCITING DEVELOPMENT IS THE ESTABLISHMENT OF
A PROTECTED MEMBER LOGIN AREA WHICH ENABLES THE &0%& TO SUPPLY CONlDENTIAL
INFORMATION TO ITS MEMBERS )N ADDITION ELECTRONIC LINKS TO ALL THE 3OUTH !FRICAN FRUIT
GROWERS ASSOCIATIONS ARE NOW PROVIDED ON THE &0%& WEBSITE FOR THE lRST TIME
141 139
134
advertisers
inside front cover SAFE
page 6 Migratus
page 32 Lona
page 32 WP Fresh Distributors
N?ECzzzzzzzzzzzzzzzzzz2R?PEPMU
page 70 Tru-Cape Fruit Marketing
page 80 Capespan
page 93 X-Treme International
page 96 Emex International
N?ECzzzzzzzzzzzzzzzzz%PSGRU?WQz,?PICRGLE
page 110 SAFT
page 112 Nampak
page 122 GoReefers Logistics
page 135 Niche Fruit
page 140 Dole
page 144 Vintage
inside back cover Unlimited Group
back cover FVC International
141
notes
142
notes
143
Your partner in apples
and pears from South Africa
Directors: Barbara Van den Bossche Mobile: +27 (0)82 779 4783 | Charl van den Berg Mobile: +27 (0)82 887 8245
144