Академический Документы
Профессиональный Документы
Культура Документы
Rajan Bedi
1. Name :
2. Area:
3. Type of Retailer?
Stand Alone Retail( ) Modern Trade Retail( )
Friend/Relative
Store Display
Others:-Specify___________
White wines
13. How many bottles of wine do you sell in a month? (750ml wine)
0-20 bottle 21-50bottle 50-80 bottle
14. Rate Big Banyan product quality from 1 to 10 according to customer behavior.
16. Do you have any complaints regarding the Big Banyan wines?
a) Yes b) No
17. Do u think that stores like Big bazaar n More are causing some impact on the sale of liquor &
wines on standalones?
a) Yes b) No
18. Do u think that people feel freer to buy liquor & wines from stores like Big bazaar n More than
from standalones stores?
a) Yes b) No
• The liquor sold there is sold at the price lesser than the liquor sold at any
standalone retail.
• Offers are available at the modern trade retail shop but no such offers are
available at the standalone retail. The offers like free merchandise, etc.
• The place is clean and has a huge variety of liquor, wines, beer, etc.
In the above questioner I asked retailers that on which basis the wine is bought by
the customer than they answered the brand name option from the 2 options given
to him which were brand name or on the grape varietal. So its very well known that
people who buy wine are concerned about the brand name of the wine which they
are buying and are not much worried about the grape varietal.