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Hapshop

CEO:-B.Jaisurya
BoysHostel,IIITDelhi,
OkhlaPhaseIII,
NewDelhi-110020

Re-DesignedShopping
July18th,2017

ProductOverview
In itslf on kind of app/Product that schdules your wish list products s prioritisd dlivry to
your hom. Just mark th things you nd, and thy arriv at your doorstp in no tim.

WhyHapshop?
Thr r fw houshold things tht hv to b
rnwd vry dy or wk. Just mrk thos itms
in th list nd w will tk cr of them!

Mor shopprs r using rtilr's mobil pps,


vn whil thy r shopping in th stor.
Th dvlopmnt of th -commrc industry hs
rsultd in mor utonomous shopping xprinc
nd mobil pps r nothr outlt for th shoppr
to tk control of thir pth to purchs.

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USERRESEARCH
Rtilrs r turning thir focus to xpnding thir digitl prsnc, s mobil pps
hv bcom populr chnnl for customrs throughout th US, ccording to survy from
pptntiv.
88% of rspondnts us mobil shopping pps.
61% us shopping pps t lst onc month.
26% r brnd loylists who us th pp nd shop in-stor t lst 7 tims month.

ccording to th survy,

I wnt to trgt frqunt brnd loylists nd usrs who hv high frquncy of In-Stor
Shopping.

Som Ky Dt Highlights

Mobil grocry shopping pp pntrtion incrsd from 43% in 2013 to mor thn hlf
th smrtphon usr bs (58%) in 2014.
By th nd of 2015, n stimtd 78% of smrtphon ownrs will hv downlodd
grocry-shopping pps.
Mobil grocry shopprs prfr using pps (58%) to th mobil browsr (22%) for
shopping purposs.
Millnnils (18-33 yr olds) mk up for mor thn hlf (56%) of grocry shopping pp
usrs.
Mobil grocry shopprs prfr to downlod pps from rtilrs (57%) to thos from
CPG brnds (30%).
Consumrs most rqustd ftur from grocry shopping pp is n ditbl nd
shrbl shopping list.
Consumrs lso wnt to us grocry shopping pps to srch nd rviw rcips, scn
brcods, nd loct nrby stors.

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Mobil grocry shopprs prfr pps to mobil browsr

In 2014, th shr of smrtphon ownrs who downlodd mobil grocry shopping pps
crossd th 50% with nrly thr in fiv (58%) of smrtphon ownrs downloding n pp for
grocry shopping. Th figur is stimtd to incrs by 20 points nd rch 78% by th nd of
2015.

4HapShop

Whil mor thr-qurtrs of ll smrtphon usrs hv downlodd grocry pp, mor


thn hlf (58%) of ll mobil grocry shopprs hv ctully usd it for thir grocry shopping.
Slightly mor thn on in fiv (22%) of mobil grocry shopprs rly on using th mobil
browsr for thir grocry shopping. On in fiv mobil grocry shopprs hv downlodd n
pp for thir grocry shopping, but r yt to us it.

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It is quit common for mobil consumrs to downlod n pp thn bndon it vn bfor


opning it bcus th rl lif circumstncs round thm chng. For instnc, consumrs
might fl bcus thy found product thy wr looking for thy no longr nd th pp or
sing discount tht is rlvnt to thm right thn nd thr cn mk thm forgt bout th
pp. Rtilrs, brnds nd pp dvloprs nd to look into winning bck thir lost usrs by
ngging thm vi mobil mssngrs nd discounts or offrs.

Mobil grocry shopprs who us pps hv littl diffrnc comprd to ll mobil grocry
shopprs in trms of gndr nd plc of rsidnc. Thy r slightly mor likly to b ml
(57% vs. 43% for fml) nd rsiding in urbn rs (69% vs. 23% suburbn nd 8% rurl). In
fct th gndr nd loction split for ll mobil grocry shopprs nd pp using grocry
shopprs is idnticl.


Reference:-
https://www.linkedin.com/pulse/what-apps-dogrocery-shoppers-use-features-do-wan
t-freddie-benjamin



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