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1/12/2017 40Marketinginterviewquestionsandanswers

40Marketinginterviewquestions
andanswers
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Whatarethekeystomarketing
success?
Keystomarketingsuccesscanbesummarizedinbelow
mentionedpoints:

a.theforemostimportantpointistosatisfythecustomer.
b.Acompanyshouldhaveaclearimageinordertoachieve
marketingsuccess.
c.Thirdlyworkshouldbeclearlydistinctfromotherbusiness
activitiesinanorganization.Itshouldbecentraltotheentire
organization.
d.Fourthlybusinessshoulddevelopauniquestrategythatis
consistentwiththecircumstancesthatitfaces.

Mentionthevariouscomponentsof
marketingmanagement
Marketingmanagementcomponentscanbedividedinto
followingpoints: Latesttopics

a.Corporatelevel:Itconsistsofcompanysmissionand MarketingInterview
objectives.
b.Functionallevel:Nonmarketingandmarketinginstitutions MarketingInterviewfor
freshers
areincludedinit.
c.Marketinglevel:Itconsistsofsituationanalysis, BrandManagement
objectives,strategy,implementation,budget,andevaluation.
Masscommunication
d.Themarketingmixconsistsofproduct,distribution,
Basicquestions
promotion,andprice.

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1/12/2017 40Marketinginterviewquestionsandanswers

Whatwerethedifferentapproachesused Advertising
inmarketingearlier? MassCommunication

Therewerethreemarketingapproachesusedearlier: Marcom

InternetMarketing
a.Productionorientation:Anorganizationwhichfocuseson
productionspecializesinproducingmostofthegiven StrategicMarketing
servicesandproductswithoutconsideringthequality.
MarketingChannels
b.Productorientation:Anorganizationwhichfocuseson
productorientationismainlyconcernedwiththequalityofthe Pricingstrategies
products.
Promotionsand
c.Sellingorientation:Anorganizationwhichusessales
Promotionmix
orientationmainlyfocusesonthesellingorpromotinga
particularproduct,andnotdeterminingnewconsumerdesires Retail,Wholesaleand
assuch. MarketingLogistic...

Advertising,Sales
ExplainServicemarketing.Alsoexplain promotion&PR
whatisaservice
Direct&Online
Marketing
a.Servicemarketingcanbedefinedasmarketingofservices.
Itsnotsamefortangibleproducts.Servicesifcomparedwith Settingup&organising
themarket
goodsthenneitherallproductsarepurelygoodsnorservices.
Inmoreclearwordsservicecanbedefinedas Managingthesalesforce
b.useoftheserviceisnotseparatedfromitspurchase.
c.Aservicecanneverbeinmaterialformandthereforeit ControllingMarketing
Activities
cannotbetouched,seen,heard,tasted,orsmelled.
d.Theuseofaserviceisinherentlysubjective,i.e.ifmany
peopleareexperiencingservicestheneachofthemwill
experienceituniquely.

Whatarethecurrentapproachesused
formarketing?
Currentapproachesusedformarketingcanbecategorizedin
fourcategories:

a.Relationshipmarketing:Thisapproachbasicallydeals
withcustomersatisfaction.Thewholeemphasisisdoneon
therelationshipbetweenthesuppliersandcustomers.
b.BusinessMarketing:Itdoesnotfocusesonconsumer
productsratheritfocusesonindustrialgoods.Allsortof
marketingtechniquesarelikepromotion,advertising,etcare
used.
c.Socialmarketing:Itfocusesonmarketingaproduct
sociallyi.e.online.
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WhatisanInternationalmarketingplan?
a.Itinvolvestheorganizationinmakingmorethenone
marketingdecisionsacrossthenations.
b.Therearemanyreasonstoenteraninternationalmarket
ledbylargemarketsizeanddiversification.
c.Therearealsoseveralreasonstoavoidentering
internationalmarkets,includingtoomuchredtape,trade
barriers,andtransportationdifficulties.
d.Thestagesofgoinginternationalareasfollows:exporting,
licensing,jointventures,directinvestment,U.s.commercial
centers,tradeintermediaries,andalliances.

Whatismarketingcommunication?
Marketingcommunicationcanbedefinedastheeffortsmade
bythesellertoconveyhismessagetohisbuyersandto
acceptitinretrievableform.Themainpointofcommunication
processispersuasion.Itistotallygoaloriented.Itisnotan
haphazardactivity.Eachofitstoolconsistsofspecific
complexitiesandpotentialitiesthatjustifymanagerial
specialization.

Whatarethevarioustypesofmarketing
research?
Varioustypesofmarketingresearchare:

a.Fieldresearch:Itisrelatedtotheresearchforaspecific
purpose.
b.Deskresearch:Usuallyitisconductedforonepurpose
initiallybutgraduallyitisusedtosupportanothergoal.
c.Xploratoryresearch:Itinvestigatesanassumption..
d.Predictiveresearch:Thistypeofresearchisdoneto
predictanyfutureoccurrence.
e.Conclusiveresearch:Thistypeofresearchisdoneto
deriveaconclusionofaresearchprocess.

Whatisrealtimemarketing?Howit
becameimportant?
Realtimemarketingcanbedefinedasmarketingdonetoa
customerinaparticulartimeandplace.Itisthekindof
marketingwhichseeksthemostappropriateofferfora
particularcustomer.Realtimemarketingistheoutcomeof

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1/12/2017 40Marketinginterviewquestionsandanswers

customerrelationshipmanagement(CRM)solutionsinmajor
companies.OvertimeRealtimemarketingbecameabig
solutionforvendorsandmaturingcustomers.Vendorsfound
themselvesrebrandingrealtimemarketingproductsto
suggestamoreholisticappreciationofenterpriseinteraction
decisionmanagement.

Whatisinterruptionmarketing?
Interruptionmarketingcanbedefinedaspromotingaproduct
bythemeansofadvertising,publicrelationandsales.Itisnot
suitableeverytimeanddependsuponcompanytocompany.
Itisverymuchsalesdirected,soifacompanyhaslimited
fundstoinvestforadvertisingandwantsquickresultsthen
interruptionmarketingisbest.Butattimesitisnotconsidered
afruitfulwayofmarketing.

Whatisthedifferencebetween
Interruptionmarketingandpermission
marketing?
Thereisavastdifferencebetweenpermissionmarketingand
interruptionmarketing.Permissionmarketingisgettingfound
bythecustomersbyitselfbythemeansofSEO,socialmedia
andcontent.Itbasicallyfocusesonmaintaininglongterm
relationshipwiththecustomerswhichisalwayshelpfulinlong
runwhereasInterruptionmarketingfocusesongettingquick
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saleswithoutanythoughtoflongtermrelationshipwith
customers.Itjusttargetsonpromotingtheproductbythe

Interview
meansofadvertising,promotionetc.togetquickresults.
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Explaindiversitymarketing.
Thistypeofmarketingfocusesoncreatingeffective
communicationmethodsandmixingwitheachofthediverse
groupsactiveinthemarket.Becausedifferentconsumer
groupshaveexperiencesindifferentculturalandsocial
settings,thereforediversitymarketingrecognizesthe
importanceofculturalprogrammingandacknowledgesthe
consumersaccordingly.Differentculturalprogramming,the
tastes,values,expectations,beliefs,waysofinteraction,
waysofentertainment,andlifestylepreferencesofthese
groupstendtobedifferentfromotherssothesedifferences
requirethecreationofcustomisedmarketingstrategies.

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1/12/2017 40Marketinginterviewquestionsandanswers

Whatisethicalmarketing?Explainin
brief.
Consideringmarketingethicsintheprocessofmarketingis
calledethicalmarketing.Briefly,ifweexplainitisthe
philosophicalexamination,fromamoralstandpoint,of
particularmarketingissuesthataremattersofmoral
judgment.Itresultsintobusinesscommunitywhichismuch
moreresponsiblesociallyandculturally.Itsexistenceisvery
muchbeneficialtothesocietyalso.Itshouldbethepartof
businessethicsbecauseitplaysaverysignificantpartinany
businessmodel.Itgivesthosebenefitstoitscustomers
whichothercompaniesdoesnotevenrecognise.

Whatissegmentedmarket?
Segmentingmarketistosegmentthecustomerand
organizationssothateachsegmentsneedscanbe
recognizedandfulfilledproperly.Theadvantageisthatthere
isnoneedofsellingtheproducttoallthesegmentsofmarket
infactaparticularsegmentcanbetargetedaccordingtotheir
requirements.Marketsegmentationisdoneintwosteps:

a.Firststepistoidentifyandclassifypeopleinto
homogeneousgroupingswhicharecalledsegments.
b.Secondstepisfindingoutwhichofthesesegmentsare
targetmarkets.
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Whataretheobjectiveofsegmentation
analysis?
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Themainessenceofsegmentationanalysisis:

a.Tominimizetheriskintakingdecisionsregardinghow,
who,whenandwheretomarketaaproductserviceora
brand.
b.Tomaximizeefficiencyofmarketingbydirectingeffort
towardsaparticularsegmentinaconsistentmannerwiththat
segment'scharacteristics.

Whatarethetwomajorsegmentation
strategiesfollowedbythemarketing
organizations?

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Thetwostrategiesfollowedare:

a.Concentrationstrategy:Thiskindofsegmentation
strategydealsinaparticularsegmentofmarketandtherefore
theysettheirprices,etcaccordingly.ForegMercedesbenz
haschosentoconcentrateontheluxurysegmentofthethe
carmarket.
b.Multisegmentstrategy:Thiskindofsegmentation
strategyfocusesonmorethenonedifferentmarket
segments.Theymakeseparatemarketingprogramsfor
separatesegments.

Whatarevariouskindofinfluences
whichaffectsconsumerbehaviour?
Therearevariousinfluences,fewofthemare:

a.SituationalInfluences:ConsistofMarketofferings,
DemographicsandComplexity.
b.ExternalInfluences:ConsistofCultural,Socialclass
Referencegroups.
c.Internalfactorsandprocesses

i.PsychologicalCharacteristicsMotivation,
Learning/socialization,Personality,Attitudes,Lifestyle
ii.DecisionMakingRecognizeneeds,Searchfor
information,Evaluatealternatives,Makepurchase,Post
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purchase.

Whatistestmarketing?
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Testmarketingisdoneinordertotestthevariousvariabilities
includingtheelementsoftheproductinamarketingplan.It
projectstheactuallaunchingofthewholemarketingprogram
butonalimitedbasis.Inshortitcanbesaidthatitisthelast
stepbeforetheproductisreleased.

Mentionthevariousstepsofanew
productdevelopmentprocess.
Variousstepswhicharefollowedismentionedbelow:
a.Creatingnewproductideas
b.Gothroughideas
c.Researchandanalyze
d.Technicalandmarketingdevelopment

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e.Manufacturingplanning
f.Marketingplanning
g.Testmarketing
h.Commercialization

Whatisfalseadvertising?
Falseadvertisingisusingfalsestatementstopromote
productsandincreaseprofitlinesforacompanyorabrand.
Suchadvertisementsusedeceptiontopersuadepeople.
Suchadvertisementscompletelydenytherighttoknowfor
consumersandarebannedinmanycountries.Stilltheyhave
beenatrendbyfindinglegalwaystodeceivepeople.

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Whatismarketing?
Marketingcanbereferredtoasaformofcommunicationwith
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yourcustomers,withthehelpofmarketingtoolssuchas
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advertising,promotion,publicity,designaspectsrelatedtothe
lookoftheproductetc....
Customerdeliveredvalue,Totalcustomervalue,Total
customercost.
Thetermmarketingdoesnotrevolvearoundfulfillingthe
needsofaconsumeralonebutalsoincludesthevaluethat
theconsumerisderivingfromtheuseofthesaidproductor
service....
MarketingtypesBasicmarketing,Reactivemarketing,
Accountablemarketing,Proactivemarketing,Partnership
marketing
Basicmarketingisthesetofactivitiesusedtogetyour
potentialcustomer'sattention.Reactivemarketingisthemost

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widelyusedapproachinmarketing.Reactivemarketingis
basedontheconceptof....

Postyourcomment
DiscussionBoard
Comment
Youcanusediagramstoshowsomeofthethingsyouwant
toexplain,thiswillfutherstrengthenunderstanding.
LAWRENCEOjaideh08242016
Answersformorequestions
Plzaddanswersformorequestionsitreallyhelpful
Gurunathreddy07202016
aboutcontent
Marketingtopicisgood.
sonu03172015
Marketinginterviewquestions
1.Highlightthedifferencebetweentraditionalorganization
chartandmoderncustomerorientedorganizationchart.
2.Explain:
a.)CustomerDeliveredValue
b.)Totalcustomervalue
c.)Totalcustomercost
3.Explain:
a.)Basicmarketing
b.)Reactivemarketing
c.)Accountablemarketing
d.)Proactivemarketing
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e.)Partnershipmarketing

Interview4.DrawandexplainBCG(BostonConsultingGroup)Model.
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5.Youareaskedtowriteamarketingplan.Whatwillbethe
majorheadingsunderwhichyouwilldividethewholeplan?

6.Whatarethequalitiesofgoodmarketingresearch?

6.Differentitatebetweenpotentialmarketandavailable
market.

7.Explainthedifferencebetweentrendandfad.

8.Explainthefollowingabbreviationsusedfortargetmarket:

a.)SKIPPIES
b.)MOBYS
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1/12/2017 40Marketinginterviewquestionsandanswers

c.)DINKS
d.)DEWKS
e.)PUPPIES
f.)WOOFS

9.Whatarethemajorfactorsinfluencingthebuying
behaviour?

10.Whatarethevariousstagesofbuyingdecisionprocess?

11.Differentiatebetweenbusinessmarketandconsumer
market.

12.Explain:

a.)Straightrebuy
b.)Modifiedrebuy
c.)Systemsbuying

13.Whatarethevariousoraganizationalfactorsinfluencing
thebusinessbuyers?

14.Whatisinsitutionalselling?

15.Explain:

a.)PureMonopoly
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b.)Oligopoly
c.)Monopolisiticcompetition
Interviewd.)Purecompetition
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16.Whatisastrategicgroup?

17.Explainfollowingtypesofcompetitors:

a.)Laidbackcompetitor
b.)Selectivecompetitor
c.)Tigercompetitor
d.)Stochasticcompetitor


18.Listthestepsyouwilltakewhiledesigningyour
competitiveintelligencesystem.

19.Whatisacompetitorcenteredcompany?Whatareits

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mainfeatures?

20.Whatisacustomercenteredcompany?Whatareitsmain
features?

21.Explain:
a.)Massmarketing
b.)Massmarketing

22.Whatarethebenefitsofsegmentmarketingovermass
marketing?

23.Explaintheapproachyouwilltakeformarket
segmentation.Whatmajorsegmentationvariableswillyou
use?

24.Whatarethecharacteristicsofeffectivelysegmented
market?

25.Whatismegamarketingapproach?

26.Differentiatebetweenidentityandimage.

27.Whatarethedifferentpositioningstrategiesusedby
companies?

28.Whatstepswillyoupassthroughwhiledevelopinganew
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product?

Interview29.Whatarethevariousmethodsforthetestmarketingof
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consumergoods?
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30.Whatarethedifferentstagesinconsumeradoption
process?
CareerRide.com02142012
marketinginterviewquestions
itsgoodusefultothepersonswhowanttogetinamarketing
job
chittibabu0182012

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