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Table of Contents
Introduction ................................................................................................................................................... 3
Theoretical Motivation.................................................................................................................................. 3
Theoretical Literature.................................................................................................................................... 4
Working Schedule......................................................................................................................................... 5
References ..................................................................................................................................................... 6
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Introduction
This research draft is based on the analyses of modularization in the automobile industry.
The automobile company which is selected as ac enter focus for this paper is Tesla Motors Inc.
production, supplier systems and product, production, and supplier systems with concerned areas
With the battery swap capability that Tesla has previously demonstrated and will roll out shortly,
it would appear to be that Tesla might be moving in that direction. In fact, the battery swap
capability is an exception to the trend of Tesla integrating the battery pack more and more into
the structure of the vehicle. Costs tend to come down when various components serve more than
one purpose, which is counter to the concept of modularity. And in EV market penetration, costs
are king. Modularization increases the acceptance of Tesla motors. Tesla motors with their
unique mission and along with the modular ability it will be most accepted in the near future.
Theoretical Motivation
The theoretical motivation for this research study is to combine the theory and practical
implementation of modularization in Tesla Motors Inc. which has not yet applied this strategy in
their automobiles.
This particular research study has following aims and objectives listed below:
To find out the current status of Tesla Motors in the automobile industry.
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Research Questions
The research questions which needs to be explored in the study are as follows:
What is the current market share and market position of Tesla Motors?
Which factors are responsible to help in merger of Modularization into Tesla Motors?
How has the modularization works in Tesla motors and how they are using this
Theoretical Literature
The modularization concept has appealed attention in the automobile industry in recent years. The
purpose and meaning of modularization in this sector vary among firms and regions. There is no
uniform definition of modularization in the industry clearly (Mohan, Trngren, Izosimov et al.,
automobile industry. It consists of bigger units in the subgroup and also includes these subset
As modularization is still considered a new field relatively, therefore, there are many
methodologies and documents to study upon. The main question which exists is the correct
difficult to identify in a certain method or a process, since each architecture of the product is
different in a company (Milkovic, Ivkovic, and Konecki, 2016). This product specification also
vary firm to firm when modularizing is practiced. If a firm serves a market that is very rigid, there
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may be many reasons to involve services of marketing like the firm was to serve a dynamic and
Research Methodology
Research methodology helps in setting a view for an effective research. This research study will
use random sampling technique. The research will be based on the descriptive research (Flick,
2015). This is a descriptive research which is relevant to an inquisitive study as it require some
implemented. There are two types of data that will be analysed in the research study; secondary
and primary (Mackey, and Gass, 2015). The secondary data will be collected from secondary
sources which includes Tesla official website, automobile websites, articles based on
modularization and researches in context with the role of modularization is automobile industry.
The primary data will be collected from primary sources which includes questionnaires and
interviews survey. The questionnaire will comprise of 15 questions where there will be 25
respondents belonging to the automobile engineering sector and Tesla Motors design engineers.
Working Schedule
The research will be carried on the following pattern based on the Gantt chart show below:
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References
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
frame: Lessons from product architecture initiatives in the global automotive industry. Global
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design. Routledge.
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Milkovic, H., Ivkovic, N. and Konecki, M., 2016. A Real-World Implementation of IoT
Mohan, N., Trngren, M., Izosimov, V., Kaznov, V., Roos, P., Svahn, J., Gustavsson, J. and Nesic,
D., 2016, April. Challenges in architecting fully automated driving; with an emphasis on heavy
Yamaguchi, N., 2016. Changes in Product Development Approaches and Target Costing.