BRANDBOOK
But as our name suggests, Buffalo is a
hsiao tsai sheng
- competition and new challenges, we must
Buffalo takes great pride in being a provider of
premium kitchenware that allows people to do
what they love and share that culinary
experience with others. We have a long history
in the cookware industry dating back to the
1950s in Taiwan. It wasnt easy in the
beginning, as not a lot of people knew about
stainless steel cookware, and we were affected
by events such as the Second Taiwan Strait
Crisis as well as the 921 earthquake.
tough company. Through hard work and the
support of our partners, clients and employees, we
managed to make a name for ourselves, and
eventually moved our factory to Malaysia in 1990
to widen our scope of operations. Today, Buffalo
operates throughout Southeast Asia and all the
way to the United States.
We set high standards for ourselves, and we know
customers expect nothing less. Under the Ni Hsin
Group, we manufacture our own cookware using
Buffalo Clad and Smart Forming Technology
through state-of-the-art, fully and
semi-automated equipment to fulfill and exceed
the needs of our target markets. Due to growing
constantly innovate to be at the forefront of this
industry.
As a family-led business with Chinese roots, it is
important that Buffalo strives to preserve Chinese
traditions and culture in this fast-changing world,
and we hope to do that through our products while
giving back to society.
-

1950

1990

- F o und e r s Me s sage

 1
Introducon
to Bualo

-CO 101
Founders Message

102

NTE Timeline

103
History

NTS

104
Vision

105
Mission

106
Values

2 3 4 5 6
Brand Featured Brand Brand Appendix
Development Products Identy Execuon

201 301 401 501 601

Logo Funtion Series Overview Showroom Design Malaysia Contact
Progression

302 402 502

Free Series Logo Retail
Design

303 403
Pro Series Product Logo

304 404
Pressure Cookers Typeface

405
Colour

 timeline

1957 1960 1969 1974 1980 1985 1990

- - - - - - -

/ .

Buffalos first Taiwans first First stainless Buffalos products The worlds Buffalo receives the Factory is moved
cookware shop is stainless steel steel pressure successfully enter first traditional SG Certification to Selangor in
established. factory is cooker is the Japanese stainless steel and from Japan, and our Malaysia.
established manufactured in market. aluminum wok is pressure cooker is
Buffalos business Southeast Asia. manufactured. awarded with the
begins to grow. Safety Certification.
1992 1999 2000 2005 2007 2014 2015
- - - - - - -
to be
admended

Everpro Sdn. The stainless The first Initial Public One-piece Buffalos first to be admended
Bhd. is steel convex mass-produced Offering on the technology is concept store
established. safety mirror is pressure cooker Malaysian Stock introduced. and service
developed. using Buffalo Exchange. center opens in
Clad technology Taipei.
is sold globally.
Taiwan
history
-
Buffalo was founded in 1957 in Taiwan by Mr. Hsiao Tsai Sheng, a stainless steel
professional. He advocated stainless steel as a healthy cookware material to consumers,
even though people were not ready to accept the new concept at that time.

In 1960, under his guidance, Buffalo pioneered a series of stainless steel pressure
cookers, followed by the first stainless steel wok. The company produced the first
multilayer cookware in 1980, and two years later it set new standards again with the
production of space-age composite metal cookware products.

Buffalo became the first foreign company in Japan to receive the IH, CH and SG
certification. This achievement along with many others is a testament to the
companys commitment to innovation and excellence. In 2015, Buffalo established its
Global Sales and Branding headquarters in Kuala Lumpur to grow the company and expand
into new markets. Buffalos products are now available in many countries all over the world
including Hong Kong, Australia, and the USA
 -

1957

1960
1980

IHCHSG

2015

1957-present


vision
-
We aim to be the best cookware
brand in Asia and beyond. To
bring people together with food
and cooking, promote a healthy
lifestyle, and become the brand
that consumers rely on.

 -
To exemplify the buffalos qualities of toughness, diligence and

determination, we will continue to provide consumers with
high-quality stainless steel cookware, kitchen appliances, and
a series of exquisite kitchen utensils to convey the concept of

mission healthy eating and living.

-




B UF FA L O
valueS

targe t aud ie nce

 The corporate logo is to represent

perseverance & good-nature that evolves

throughout the generations. Transforming the TARGET
the idea of improving innovation and creativity.

the people that Be the one who take control of

AUDIENCE
your own life to discover a new good taste in life


brand development

. -
With more than 50 years of innovation and
production in the cookware industry,
Buffalo is committed to providing
high-quality cookware and crafting a brand
that will build trust and loyalty with
customers, distributors and stakeholders.

-
50



1970 1980 1992
 logo progression

1995 2015 2017

pressure cooker

featured
pRODUCT

-
Buffalo consistently develops leading edge innovations
and designs. We combine many years of research,
technological advances and strict product testing from
experts to bring you the healthiest cookware available.

50











,

FUNCTION SERIES
Function Series combines Buffalos high-end
technologies with tasteful design.
 f e at u r e d p r o d u c t

-
Perfect for cooking connoisseurs and those who want
cookware that is both functional and elegant, the
Function Series combines Buffalos high-end
technologies with tasteful design.



f e at u r e d

Smart Forming Technology with Thickness Varied design

Buffalos Smart Forming Technology and Thickness Varied design allows for
faster heat transfer, which reduces the usage of gas and electricity, saving
you time and money.

One-piece design for easy maintenance

Forged from a single sheet of Buffalo Clad stainless steel, our patented
unibody design is easy to clean and won't leave food stuck in hard-to-reach
places. Better yet, you don't have to worry about loose or broken handles.

Intelligent Air Valve

Buffalo's Intelligent Air Valve design gives you total control during cooking.
Just open the fully adjustable valve to control the moisture level. Close the
valve to lock in steam.

 f e at u r e d p r o d u c t

Water Seal design

Our Function Series have a unique water seal that allows steam to circulate within
the pot to cook foods thoroughly, sealing in natural flavors and nutrients.

Smooth rounded close edge design

With a smooth and rounded edge, Buffalos Function Series make it easy to pour
soup or sauces without dripping.

Pure water cleaning process

Using a special cleaning technique involving 45 minutes of pure water, we eliminate
FDA all residues during the manufacturing process, allowing you to cook safely without worries.
FDA
FDA

Unique Pearl Polishing Technology

Buffalos Function Series have a scratch-resistant and non-stick surface, allowing
you to clean them with steel wool or your favorite metal utensils without fear of damage.



FREE SERIES
 f e at u r e d p r o d u c t

-
Suitable for working professionals and those who
prefer an economical and practical choice, our Free
Series is as basic as they come.



f e at u r e d

Strategic riveting point

Handles are permanently attached to allow easy cooking and
cleaning. They remain sturdy even after years of heavy use.

Thick Tri-Ply bottom

A completely flat surface guarantees your food is cooked to
perfection.

 f e at u r e d p r o d u c t

Smart Forming Technology with Thickness Varied design

Buffalos Smart Forming Technology and Thickness Varied design
allows for faster heat transfer, which reduces the usage of gas and
electricity, saving you time and money.

One-piece design for easy maintenance

Forged from a single sheet of Buffalo Clad stainless steel, our
patented unibody design is easy to clean and won't leave food stuck
in hard-to-reach places. Better yet, you don't have to worry about
loose or broken handles.

 f e at u r e d p r o d u c t

-
Suitable for working professionals and those who
prefer an economical and practical choice, our Free
Series is as basic as they come.



f e at u r e d

Smart Forming Technology with Thickness Varied design

Buffalos Smart Forming Technology and Thickness Varied design
allows for faster heat transfer, which reduces the usage of gas and
electricity, saving you time and money.

One-piece design for easy maintenance

Forged from a single sheet of Buffalo Clad stainless steel, our
patented unibody design is easy to clean and won't leave food stuck
in hard-to-reach places. Better yet, you don't have to worry about
loose or broken handles.

Anti-bacterial color handles

If you like a little color in the kitchen, simply swap the original
handles with colored silicone ones. Available in red, yellow, green
and blue.

 f e at u r e d p r o d u c t

Detachable handles
Our Free Series come with removable Bakelite handles, so you can
prepare food on the stove or in the oven, whichever you prefer.

Spill-stopping cover design

Our Free Series have 8mm diameter holes under the lids, which
allow steam to escape and prevent pressure build-up during the
cooking process.

8mm

Energy-saving production
We use state-of-the-art, energy-efficient equipment to
manufacture our products. This helps to reduce emissions and
ensure a green environment for current and future generations.

PRESSURE COOKER
 f e at u r e d p r o d u c t

-
Light, quiet and easy to use, our Rouge Series is
perfect when you just need to whip up a quick meal.



f e at u r e d

Safety Gear
Gear design to withstand extreme pressure.

GEAR

Valve Gear
1 1. Regulate pressure under normal condition.
2. Depressurized vessel under extreme condition.
2
1.
2.

Multi-Function
Regulates the steam pressure and reseases excess
steam automatically & indicate operating condition.

,
 f e at u r e d p r o d u c t

Vent Filter
Prevent food blockage on vent holes.

Pressure Release Hole

For safely purposes, the additional pressure release hole
will activate to depressurized safely during extreme
condition.

Safety Lock
Locks the lid in place, prevent user from opening the
cover under pressure.

 -
Uniformity is the key principle when
implementing the corporate identity. The main
representative of a corporate identity is the brand
name. The brand name can be displayed on a

brand identity
product, a printed item, on company car, clothes
or a trade fair stand. This document is intended to
provide Buffalo staff with guidelines to eliminate

-
any confusion concerning the use of the
corporate identity of Buffalo.

If one wants to deviate from the examples in this

guideline or in case of doubt, designs must be

presented to the Design & Communication

department of Buffalo Malaysia.

Everything described in this book is a guideline for

national and international use.

Digital versions are available for all mentioned

elements. They can be requested from the Design
& Communications department at the Buffalo
headquarters in Malaysia.
 logo

LOGO
A logo is a graphic expression that reflects the
identity and perception of a brand. Implemented
between numerous other visual elements, a logo
provides a lasting visual impression. Examples and
instructions for using and creating house style
materials can be found in this book.
Brand Name
The Buffalo brand name is available in various
digital versions for printing purposes; please
contact the Design & Communications
department at the Buffalo headquarters for
further info. The brand name must never be
placed against the edge of the paper or against
another object. The brand name is surrounded by
a certain amount of space, which must be
retained as a minimum.

PANTONE: 7641C
CMYK: C90 / M30 / Y5

PANTONE: 431C
CMYK: C20 / K70

PANTONE: BLACK
CMYK: K100
Primary Logo /
Standard Logo
/

-
Primary logo should always appear in the main product
packaging, letterhead, product recipe, product manual
and other prints. Only one logo is allowed on the same
design material.

 logo

SECONDARY LOGO

-
The Buffalo secondary logo is used for
prints and digital platforms such as
buntings, banners, advertisements,
billboards and websites.
typography

TYPEFACE

-
Buffalos typeface selection has to convey a message clearly and effectively, regardless of the
setting in which it is used. It has a mechanical skeleton and the forms are largely geometric. This
makes for an easier read.

 color

BRAND COLOR

-
The printing technique and the surface on which colors are printed
influence their appearance. In fact, different color specifications are
needed for various printing techniques and surfaces. The specifications
mentioned in this guideline are most commonly used in the Buffalo design
style.

Please note: The colors shown here have been printed digitally and may
not represent the end result.
-

*Buffalo has been using these primary colors to convey the companys brand identity.
*

brand execution
-
A successful brand is one that pays attention to
implementation. Whenever a new plan or project is introduced
be it a product demonstration or a contest it is crucial to
ensure that all branding guidelines are adhered to.

r e ta i l & s h o w r o o m
RETAIL DESIGN

-
A successful retail store combines ergonomics,
advertising, and architecture to optimize sales as
well as establish brand identity. Strategically
located counters and shelves encourage
consumers to purchase products, in addition to
curbing shoplifting.

 r e ta i l & s h o w r o o m

SHOWROOM DESIGN

-
Below are some examples of a showroom

designed with a modern urban look in mind. The

furniture is sleek and shares the same color with

the walls and flooring, and color variation is kept
to a minimum.
display cabinet

 MATERIAL SPECIFICATION

WALL cabinet
FINISHED

material

- -
Brick veneer finish. Laminate Finish.

cabinet
countertop skirting

White solid surface Aluminum finish.
finish.

 MATERIAL SPECIFICATION

interaction table

table table PLYWOOD

top LEG

- - -
Laminate Finish. Powder coated in Plywood in selected
white colour.

material brand
-
MATERIAL BRAND CHOICE
 MATERIAL SPECIFICATION

WALL FLOOR
FINISHED FINISHED
- -
VENEER BRICK WALL SUPER CERAMIC - CODE:
SUZUKA BK - 3106 6361NGT91222OR
BRAND : ROMAN, INDONESIA

metal LAMINATED
work FINISH
- -
25MM MILD STEEL POWER LAMITAK WY 1262 D
COATED IN WHITE
table island

-
TABLE TOP :
Laminated Finished
[LAMITAK WY 1262 D]

TABLE SKIRTING:
Cabinet Skirting in Hairline
:

TABLE LEG:
Wild Steel Powder Coated in
White W / Swove Caster
:

Bottom Shelf :
15 MM Thk Plywood in Selected
Laminate Wood Strips
:
15
 MATERIAL SPECIFICATION

sliding door panel

-
Sliding door panel in selected
spray paint finished.
[Nippon Paint - steel pot]
NPN 2047P
 pendant light

-
Ikea Rarp - Article Number
602.564.94
Color : Off - White

Dimensions :
Diameter: 38 cm
Cord length: 1.5 m

Material (Finish) :
Shade/ Ceiling cup: Steel, Powder coating
Shade holder/ Nut: Steel, Paint Tube/
Joint: Steel

*All Light feating to be in white useless

specified.

-
-
602.564.94
:

:
: 38
: 1.5

LIGHTING CHOICES

/ : ,
/ : ,
/ :

*
 MATERIAL SPECIFICATION

FURNITURE
CHOICES

ingo bar stool

-
Dimensions :
W39XD46XH83XSH55-75cm

Material (Finish) :
PVC/Metal in chrome base

: 39
: 46
: 83
: 55-75

/ /
: /
interface
design

 interface design

what - to - avoid

-
Please note: Complex design, avoid using those heavy colors :
Red , Orange.
:
 APPENDIX

 c o n ta c t i n f o

CONTACT US

Buffalo GSB Sdn. Bhd.

B-0-20 Plaza Damas 3,
60, Jalan Sri Hartamas 1, Sri Hartamas,
50480 Kuala Lumpur, Malaysia.

PHONE / E-MAIL
/
Phone: +603-6206 3095
Email : enquiry@buffaloworld.com

WEBSITE

http://www.buffaloworld.com/index.html
2017
w w w. b u f f a l o c o o k w a r e . c o m