Shareholders Return 280% (3 Year avg)

Sales Growth 13% (3 Yr Avg)

Return on Equity 60 % (3 year CAGR)

123 year old FMCG Major has literally adopted an aggressive start up like mindset to win back the
market leadership it lost to parle

Britannia is one of the few food companies in India that boasts of a large portfolio of household
brands

With a strong foothold in the bakery segment, the company is looking to innovate across adjacent
food categories

Graph Net Sales/Revenue & Net Profit

Competition
Competition
Lost market share to ITC Foods and has struggled to keep pace with Lost market share
Parle in glucose biscuits. Pepsi, Kraft, Danone could be formidable
competitors to ITC Foods and
has struggled to
Seeks to build market share through expanded product portfolio,
acquisitions, JVs and thrust on rural consumer keep pace with
Products
Parle in glucose
biscuits. Pepsi,
Has tried to differentiate itself from competition by eliminating trans
fats and adding micro-nutrients to its products Kraft, Danone could
be formidable
Innovated on package size with the Out of Home packs for Rs 5 with
the aim of attracting new impulse buyers competitors
Seeks to build
market share
through expanded
Hes not waiting for the new centre to open. Britannia has
launched three innovative products at the premium end of the product portfolio,
market over the last nine months: Good Day Choco Chunkies, acquisitions, JVs
NutriChoice Heavens and Pure Magic Chocolush. The R&D team
is already thinking about innovations in adjacent food categories.
and thrust on rural
The ready-to-eat segment is another avenue for Britannia. consumer
Products
Even as the sales force was getting its mojo back, Berry started Has tried to
strengthening the R&D arm. Britannia didnt have much to show differentiate itself
for in the last decade, in terms of big-bang innovation. According
to Shere, in the last 10 years, it has had only two successful new from competition by
product launches: Tiger Krunch Choco Chip (cookies) and eliminating trans
NutriChoice Essentials (oat and ragi cookies).
fats and adding
micro-nutrients to
its products
Innovated on
package size with
the Out of Home
packs for Rs 5 with
the aim of attracting
new impulse buyers