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Snapshots
Presentation & Analysis of
150+ professional opinions An Exclusive
Report
Createdinpartnershipwiththe
BusinessTransformation&
OperationalExcellence
WorldSummit
A Company
Operational Excellence: Snapshots
An Exclusive BTOES Insights Report
Within a lot of organizations, Operational Excellence is stagnating. Often relegated to side-shows rather than being the
strategic weapon every CEO relishes, OpEx programs are measuring themselves in counts of training, certifications and
projects launched. This lack of substantial, sustainable continuous improvement strategy is entirely symptomatic of an
eco-system in need of development, exploration, and most importantly, answers.
In order to understand the future of Operational Excellence & Business Transformation, we need to understand the key
priorities as aligned with where progressive leaders are taking Operational Excellence. With this in mind, BTOES Insights -
in partnership with the Business Transformation & Operational Excellent World Summit recently asked 150+ industry
professionals what they considered to be pressing issues and future trends within Operational Excellence.
This report presents a series of insights gained via the survey, Pressing Issues in Operational Excellence, all released
exclusively by BTOES Insights. If you want to join the discussion, or wish to submit your own content regarding the most
Pressing Issues in Operational Excellence, reach out to charlotte.kelly@btoesinsights.com and get your voice heard.
BTOES Insights is partnered with the Business Transformation & Operational Excellence World Summit & Industry
Awards (BTOES17). An important difference to note between Insights & this event is the BTOES17 agenda is produced
over 6 months of extensive primary research with leadership-level executives e.g. CEOs, COOs, Global Heads, EVPs, SVPs of
major global corporations. This BTOES Insights survey is conducted with a broader range of job functions from manager to
executive level. To learn more about BTOES17, head over to btoes.com.
1
The answers and opinions given in the survey have been compiled here in 6 parts:
Operational Excellence: CX as a Leading Priority
Why is CX being considered the #1 priority to OpEx professionals right now? Explore their reasoning & how other key
areas compare in part 1 of our 'Snapshots' series.
Operational Excellence: The Greatest Developments, The Latest Predictions
In part 2, discover what industry professionals consider the greatest developments in OpEx last year, as well as making
predictions to the future.
Operational Excellence: Critical Challenges Facing Professionals
Part 3 of the series reveals the key challenges OpEx professionals are facing right now, across the industry.
Operational Excellence: Industry Leaders & Pressing Issues
We present the top questions our respondents want to ask Industry leaders like Google, Apple & more.
Operational Excellence: Areas of Investment
Part 5 of our series reveals the top areas of OpEx our respondents are investing in within their organizations.
Operational Excellence: Final Insights
Our final report presents a summary of pressing issues industry professionals believe crucial to Innovation, Leadership, CX
& more.
2
The Demographic
This report received respondents from
across a variety of industries, with a vast
range of job roles. Though all were
professionals, and committed to
Operational Excellence, the industry they
practise in must be taken into account
when analysing the results of this study.
3
Respondents by Industry Sector
4
Part 1: CX as a priority in Operational Excellence
Foreword by Balakarthik Venkataramanan
experience. 5
different levers to pull in order to achieve the desired customer experience.
Best in class organizations clearly link the internal efforts across different areas to customer experience. The core
focus of any operational excellence methodology is to make the customer experience superior and eliminate all the
pain points for the customer.
A simple but powerful technique that I apply is asking my teams to articulate how the work they do impacts
customers or employees. I approve any new initiatives / projects based on the customer and employee impact. If we
are not able to describe the customer / employee impact, then we dont do those initiatives. This drives home the
message that customer experience is the no.1 priority, and over time it builds a customer centric culture where
everyone is focused on delivering whats best for the customers!
Director of Customer Care at Intuit, Bala is a strategic customer service leader with a track record of customer
experience transformations globally.
6
The Question
This question was made up of 2 parts:
- Q1: Please rank [the below] issues in order of priority to your company
- Q2: Why do you believe this is the main priority?
In Q1, the areas of Operational Excellence & Business Transformation that we offered as options to rank were as follows:
- Agility
- Customer Experience
- Culture
- Change Management
- Strategy Execution
- Business Transformation
- Operational Excellence
- Process Automation
- Leadership
- Innovation
- Digital Transformation
Responses to Q2 were left open-ended, meaning that results are less quantifiable than Q1 however, they allow us to
understand the reasoning behind the choices of our respondents.
7
Word Cloud generated by the most common words in the answers to Q.2
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most pressing in the industry, rather than an over-
arching study. The report also aims to offer a deeper insight into the thoughts of these professionals at every level.
8
Full Results
This question was asked to 155 respondents, all industry professionals. Below we have the full results, both averages and
by individual rankings.
9
With 148 respondents choosing to rank any topic as a top priority, we can see that 57 respondents chose CX as their #1
choice.
By putting Customer Experience first, we ensure that all other things such as execution,
transformation, automation, operational excellence etc. are always maintained it is always a
combination of these aspects done well that yields good customer experience
- Respondent, Business Head
10
Insights: Pressing Issues in Operational Excellence
Customer
Experience
Agility
Culture
Change
Management
Strategy
Execution
Business
Transformation
Operational
Excellence
Process
Automation
Leadership
Innovation
Digital
Transformation
0 1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7
11 8 9 10 11 N/A Total Score
Customer 37.33% 10.00% 7.33% 10.67% 5.33% 2.00% 4.67% 3.33% 2.00% 2.67% 7.33% 7.33%
Answer Options #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 N/A Rating Average Response Count
All total rankings for each topic by # of respondents & average ranking (the lower the number, the higher overall priority).
12
Answer Options #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 N/A Score
Customer
37.91% 10.46% 7.19% 10.46% 5.23% 1.96% 4.58% 3.27% 1.96% 2.61% 7.19% 7.19% 8.32
Experience
Leadership 10.39% 8.44% 9.74% 9.74% 11.04% 8.44% 11.04% 9.09% 8.44% 2.60% 5.84% 5.19% 6.54
Strategy
9.03% 17.42% 16.77% 10.97% 10.97% 7.10% 6.45% 5.81% 5.16% 5.16% 1.94% 3.23% 7.39
Execution
Business
8.50% 7.84% 4.58% 5.88% 9.15% 18.30% 8.50% 5.88% 13.73% 9.80% 2.61% 5.23% 5.94
Transformation
Culture 8.50% 13.73% 12.42% 11.76% 5.88% 6.54% 8.50% 8.50% 10.46% 2.61% 4.58% 6.54% 6.79
Innovation 5.81% 3.23% 9.68% 9.03% 8.39% 10.97% 9.68% 10.32% 10.32% 11.61% 3.87% 7.10% 5.68
Operational
4.61% 14.47% 12.50% 9.21% 12.50% 14.47% 8.55% 8.55% 3.95% 5.26% 1.97% 3.95% 6.84
Excellence
Process
4.55% 3.90% 1.95% 3.25% 5.19% 5.19% 12.99% 12.34% 11.69% 15.58% 14.29% 9.09% 4.34
Automation
Digital
3.85% 5.77% 1.92% 6.41% 6.41% 4.49% 5.77% 7.05% 7.69% 17.95% 23.08% 9.62% 4.2
Transformation
Change
2.61% 3.92% 7.84% 14.38% 14.38% 10.46% 7.19% 9.15% 12.42% 7.19% 5.23% 5.23% 5.77
Management
Agility 1.96% 7.84% 13.07% 5.88% 8.50% 7.19% 11.76% 13.73% 7.19% 11.11% 5.23% 6.54% 5.67
All total rankings for each topic by % & total Score based on Survey Monkey weighting
13
In order of priority, what we find is that these priorities fall in the below order:
#1 Customer Experience
#2 Strategy Execution
#3 Operational Excellence
#4 Culture
#5 Leadership
#6 Business Transformation
#7 Change Management
#8 Innovation
#9 Agility
#10 Process Automation
#11 Digital Transformation
But why is Customer Experience considered to be such a priority to companies that practise OpEx? As part of a survey on
Pressing Issues in Operational Excellence, we must understand the reasoning behind these rankings. With Question 2,
Why do you believe this is the main priority?, we sought deeper insights from the respondents.
What follows is a series of quotes from C-level, VP, Director & Executive level respondents, explaining their reasoning
behind their choice as a top priority, CX or otherwise. For privacy purposes, the companies and names of the respondents
have been kept anonymous.
14
Why is Customer Experience your companys #1 Priority?
15
Strategy Execution
Strategy is focusing on increasing Everyone gets strategy, can maybe Strategic execution is the umbrella for all
customer satisfaction, innovation, envision, talk a good talk, but ultimately other priorities. Without execution,
stability & agility. don't know how to engage or role model strategy means very little.
the change they call for.
- Master Black Belt - Senior Consultant - VP, Quality-based Programs
Operational Excellence
Operational Excellence is required to Operational Excellence is where this all Operating profits are getting marginalized
optimize all KPIs across all the function begins, its the goal we strive for in the Oil & Gas business. The OpEx can lead
to remain cost competitive. to an agile, profitable and efficient
- VP, Quality Improvement organization.
- Senior Manager, Six Sigma
- Leadership Development
Culture
Our culture drives the organization, the
Because Culture eats strategy for lunch!
Culture is vital for process excellence experience our customers receive and allows
initiatives to work. team members to make sound decisions in
16
Conclusion
It important to understand that, whilst Customer Experience has been ranked by far as the number 1 priority, these areas
of Operational Excellence are not mutually exclusive. Customer Experience requires well-executed Strategy, Operational
Excellence means being Agile, and Leadership breeds culture. These issues overlap and impact each other throughout the
end-to-end process of the continuous improvement of a business. Another key point to remember when reviewing these
results is the demographic of respondents certain areas may simply not be necessary to maximise ROI in certain
industries, but an absolute priority in others. That is to say, the snap shot findings of this report should not cause every
OpEx professional to drop everything and focus on nothing but relationship-building.
However, what these results and opinions do suggest is that the industry is transforming. The future of Operational
Excellence & Business Transformation is looking to transform the entire process, moving away from what could be
considered expert opinions and top-down transformation to get back to the customer. The forms of outreach necessary
to provide a top quality Customer Experience are changing, and customer feedback is now easier than ever as businesses
adapt to Digital Transformation. The industry is undergoing a vast period of change & modernisation, and the innovation
that comes with this will transform the entire status quo of Operational Excellence, from end to end.
17
Part 2: The Greatest Developments, The Latest Predictions
Foreword by Dan Markovitz
Shingos great insight is that continuous improvement must focus on the people in the companynot on the product
the company produces. Toyota has gone even further in its development of lean thinking, making respect for people
one of the two pillars in the Toyota Wayand by respect, the company means not just treating employees well, but
embracing and honoring their capability to learn and grow. (Toyota actually takes a broader view of people, placing all
stakeholders in that category, but the principle is the same: people come first.) Of course, the motivation for respect
isnt that were supposed to be nice or to make it onto a Best Places To Work list. Rather, Toyota realizes that
placing people at the center of continuous improvementindeed, making continuous improvement of its people the
primary focus of the Toyota Production Systemis the only way to ensure that improvements sustain, and compound,
over time.
The operational excellence community has finally come around to seeing the wisdom in Shingos words and Toyotas
philosophy by embracing the centrality of respect for people. The community now realizes that total focus on the use
of a canonical set of tools (5S, value stream mapping, heijunka boards, six sigma analysis, etc.) is myopic at best, and
counterproductive at worst. And thus OpEx leaders will be assigning more importance to interpersonal skills,
operating culture, andshockingly!the customer, and paying (a little) less attention to simply driving out waste and
reducing costs.
This is not an easy shift to make. Tools are easy to teach, and the quick wins companies realize by using these tools
are the corporate equivalent of a sugar high. Its hard to quit. But for long-term success, employees must come ahead
of the income statement. So call your OpEx program whatever you likelean, six sigma, lean six sigma, agile
management, or process reengineeringbut dont leave people out of the equation.
Daniel Markovitz is the Founder & President of Markovitz Consulting. He is also the author of two Shingo Research
Award-winning books, Building the Fit Organization and A Factory of One.
19
The Question
As with Part 1 (link) in this series of Operational Excellence snapshots, this question was comprised of 2 parts:
Q1: What have been the biggest developments in Operational Excellence in the last 12 months?
Q2: How you do see Operational Excellence developing over the next 5-10 years?
The answers were left open, so as to encourage respondents to provide as much detail as they wished, and to ensure
responses were valid and accurate. However, this does mean responses were harder to quantify. What we have taken
care to do is carefully assess these responses by a number of factors, such as key phrases noted across the data,
commonly repeated responses when asked about the future, and recurring key areas in which developments are
perceived to have occurred.
We also felt it necessary to provide a deeper insight into these results using actual quotes & insights from respondents.
Whilst the industry or job title may be revealed to provide context, the names & details of all respondents will remain
anonymous.
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most pressing in the industry, rather than an over-
arching study. The report also aims to offer a deeper insight into the thoughts of these professionals at every level. This
can also be seen by the demographics of respondents.
20
Q1: What have been the biggest developments in Operational Excellence in the last
12 months?
#1 Key Development: Recognition
19.53% of responses allude to the growing recognition and widespread implementation - of Lean Six Sigma, BPM and
more across industries as the biggest development in Operational Excellence in the past year. Operational Excellence has
expanded so far beyond the original boundaries to now be understood across a wide range of industries, and applied at
the executive level.
21
Further responses varied widely; 10.16% of respondents discussed the introduction of end-to-end process management,
3.3% believed there had been no development at all. 7.8% noted the largest development within their own organization
to be the growth of a positive business culture geared towards long-term Operational Excellence goals.
22
The sharing of experiences &
Measurements of End-to-End new trends through the social
Building a growth culture
Processes whilst developing networks has been the biggest
starting with leadership
new systems generic development in OpEx.
- Senior Director
- COO - Business Excellence Lecturer
Integration of Digital
Transformation & how to Implementation of Lean
Massively re-engineering the
position/leverage within specific concepts as a way of working in
way we innovate
organizations our day-to-day activities
- Change Leader
- Vice President - Quality Manager
23
Q2: How you do see Operational Excellence developing over the next 5-10 years?
A Focus on Customer Experience
By number of mentions per topic, the results came through as seen below. As with part 1 of this series, Customer
Experience was most heavily mentions regarding development for the future of Operational Excellence. Innovation
received the least mentions, only being mentioned in 2.34% of responses.
#1 Customer Experience
#2 Strategy Execution I think Lean Six Sigma will become less
#3 Automation of a focus, the methodology encourages
#4 Culture sub-optimization & does not truly focus
#5 Leadership on the customer. Customer Expectation
#6 Agility Management will become the method
#7 Digital Transformation successful organizations embrace for
#8 Change Management Process Improvement
#9 Innovation - Program Leader
24
Operational Excellence will continue to
move to the technical, systems world as
more and more processes are automated
and converted to self-service for our
customers; e.g., apps, etc.
- COO
Continued focus on improvement to the
infrastructure, more automation in
process and controls, maturity in
connectivity between client experience
(feedback), client complaints, performance
measurement and process improvements.
- Head, Operational Excellence Word Cloud of most commonly used words in answers to Q2
As a discipline Operational Excellence
Broad-based program encompassing
will continue to play an enabling role in It will become driven more to the people
strategic development; process
technology implementation and resource issues as technology continues to
management; performance
integration. On a personal level, take over those roles that are more
management; change management;
Operational Excellence skills need to focused on handling mundane tasks.
portfolio management; and, project
become part of a core skillset and personal - Continuous Improvement Instructor
management
practice for all successful managers.
- Founder & President
- Training & Comms Administrator
Unfortunately too many leaders see I see culture and leadership's
Continual refinement but also continued
OpEx as past its prime and consultants importance to talent management and
dilution with fads that deter from the
are pushing gimmicks like "Agile is step retention to be critical to operational
overall goals.
beyond lean" excellence and sustainability
- Vice President
- President - Senior Vice President
25
Conclusion
This snapshot has, once again, highlighted the clear value that is being placed on Customer Experience as a priority for the
future of Operational Excellence. What is interesting is that a large number of respondents who discussed Customer
Experience also discussed the dilution or decline of Lean Six Sigma, Kaizen Planning and other methodologies. The
perception of an Operational Excellence focused on Customer Experience being mutually exclusive of these processes may
be reflective of the overarching opinion seen in Q1. The argument follows that Operational Excellence has now expanded
so far outside the original boundaries, the focus must change to match new paradigms, and as a result can no longer be so
easily quantified.
The interest in culture shown in both questions also allows us to understand that professionals are looking for deeper,
sustainable change. The desire to embed the culture of Operational Excellence in the day-to-day of an organization
shows a commitment to achieving system-wide continuous improvement. In short, leaders are no longer just expected to
tick the box of Operational Excellence; they need to execute it.
26
Part 3: Critical Challenges Facing Professionals
The Question
The answers were given in list format, with the question:
Q: What are the 3 most critical challenges affecting your job role right now?
The answers were left open, so as to encourage respondents to provide as little or as much detail as they wished, and to
ensure responses were valid and accurate. However, this does mean responses were harder to quantify, and it should be
noted that not all respondents gave all 3 answers. What we have taken care to do is carefully assess these responses by a
number of factors, such as key phrases noted across the data, commonly repeated responses when asked about the
future, and recurring key challenges based on job title.
We also felt it necessary to provide a deeper insight into these results using actual quotes & insights from respondents.
Whilst the industry or job title may be revealed to provide context, the names & details of all respondents will remain
anonymous.
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most pressing in the industry, rather than an over-
arching study. The report also aims to offer a deeper insight into the thoughts of these professionals at every level, as
seen by our respondent demographic.
27
Q: What are the 3 most critical challenges affecting your job role right now?
Though the questions were open, and thus complex to quantify, there were 5 key challenges that were continuously
mentioned from professionals across the industry:
28
Sample Respondent Answers
1. Leadership & Culture. 1. The Culture Change
2. Leadership & Culture. 2. Skill set
3. Leadership & Culture. 3. Not Enough Resources
Head of Business Excellence Quality Assurance Manager
30
1. Resources to support improvement 1. Numerous stakeholders
1. Time
efforts 2. Alignment of objectives and resource
2. Resources
2. Time allocation
3. Like minds!
3. Innovation 3. Employee development
CEO & Founder
VP of Operational Effectiveness Six Sigma Measurement Coordinator
1. Assimilating and balancing externally
1. Execution by other teams on their
imposed initiatives and
deliverables 1. To maintain operational excellence
transformations.
2. SME finite resources 2. To comply with quality Standards
2. Assuring alignment Board, partners,
3. Lack of proactive approach only 3. To focus on Continuous improvement
leaders.
react to mandates and constant using tools e.g. Lean,
3. Organizational and staff development
oversight Manager Production
needs and resources.
Practice Director
Chief Executive Officer
1. Perception of 'not enough time' due
1. Small team 1. Strategy to adapt to Innovative
to a lot of work with internal clients
2. Convincing the organization of the technologies.
2. Middle management not 'exhibiting'
importance of a formal process 2. Changes in technology are faster than
the correct 'OE' behaviors
management program market or regulators can adapt
3. No cross the board focus on metrics,
3. Budget 3. Political uncertainty
Strategy and Development
only through the lean group
Process Improvement Lead
Lean Expert & Consultant
31
Conclusion
Despite part 2 of this series highlighting that many professionals consider the growing recognition of Operational
Excellence to be one of the biggest developments, these snapshots have shown that there is still a way to go regarding
leadership-level buy-in of Operational Excellence.
However, a key similarity to be found is the importance placed on Culture change. This desire for substantial change,
affecting the day-to-day habits of an organization is potentially what prompted the outpouring of concern regarding
executive or leadership-level understanding of OpEx as a priority. As Operational Excellence transforms, its clear that
many professionals are seeking to push further to ensure their business is embedding the practice. Professionals want to
get ahead of their industry in an extremely fast-paced environment unfortunately, this is not possible without a change
in culture or support from the top.
32
Part 4: Industry Leaders & Pressing Issues
The Question
As with Part 1 in this series of Operational Excellence snapshots, this question was comprised of 2 parts:
Q1: Who are your top 3 industry thought leaders? These are the individuals and/or companies doing something
innovative or revolutionary that you want to hear from.
Q2: If you could ask your first choice any 3 questions, what would they be?
These responses will be presented based on recurring themes, names of leaders & the industry sector these leaders have
come from. We will present both the #1 leader from the selection of first choices, and the leader that came out most
often overall in the choices of 3. Regarding the questions, we will seek to present commonly recurring questions &
themes.
We also felt it necessary to provide a deeper insight into these results using actual quotes & insights from respondents.
Whilst the industry or job title may be revealed to provide context, the names & details of all respondents will remain
anonymous.
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most pressing in the industry, rather than an over-
arching study. The report also aims to offer a deeper insight into the thoughts of these professionals at every level. This
can also be seen by the demographics of respondents.
33
Q1: Who are your top 3 industry thought leaders? These are the individuals and/or
companies doing something innovative or revolutionary that you want to hear from.
The majority of respondents chose to name a company rather than a specific individual as a result of this there were not
enough respondents to quantify the individual leaders, meaning only industry-leading organizations will be presented
here. Individual leaders that are part of an organization have been included as part of the organizations ranking.
Based on first choice industry leaders, the top 3 companies shown were as follows:
#1: Google
#2: Amazon
#3: Apple
These organizations are widely regarded as leaders in their fields,
particularly regarding Operational Excellence & Innovation. Other
leaders mentioned included Microsoft, Thedacare, GE, Spotify & more.
34
Q2: If you could ask your first choice any 3 questions, what would they be?
As highlighted throughout our Snapshots series, the issue of implementing and managing culture within the business
came out as the top question to ask. Other key recurring themes were ones of developing innovation, Leadership &
Customer Experience. Questions of measuring these factors as well as measuring Operational Excellence also appeared
throughout.
Following is a wide selection of questions given as responses to ask industry leaders, particularly those that were one of a
selection of similarly-worded questions.
35
Questions: Culture
36
Questions: Innovation
What resources
(human &
What are the most How can universities How can you
effective methods of best support the need
otherwise) are
measuring Innovation for interdisciplinary motivate
critical for
innovators?
Excellence? innovation? Innovation?
Are you
Whats the most innovating in How do you balance How do you balance
important aspect Innovation with doing Operational
of developing technics of things well for the Excellence with the
Innovation? efficiency in the customer? need to innovate?
production area?
How can you Where do you focus your How can you
measure time to maximize measure
innovation? innovation?
innovation?
37
Questions: Leadership
Who are your top How do leaders get What messages need to
How can I be a good
three thought leaders in transformed when come from company
leader?
Business Operational Excellence leadership to improve
Transformation? comes in business? uptake for OpEx?
38
Questions: Customer Experience
39
Conclusion
Culture Change and CX have once more proven themselves to be striking issues in Operational Excellence, alongside
Innovation & Leadership. Strong innovation or leadership is apparently elusive to many organizations, and Apple & Google
in particular are striking examples of excellence in these areas.
Ultimately, to move forward in Operational Excellence and continue transforming, it is important to understand the
questions everybody would ask if they could. The industry looks up to companies like Google & Amazon because they are
ahead of the curve they have already seen the future of Operational Excellence, and are already adjusting accordingly.
The race to keep up with leaders like this continues across many industries, but hopefully understanding the common
themes in these questions can help us to find the answer.
40
Part 5: Areas of Investment
The Question
We asked our respondents:
Q1: What are the 3 areas your organization is prioritizing for Operational Excellence investment?
The intention behind this question was to understand what initiatives are already in process across the industry, and to
gage the level of recognition professionals and businesses alike are investing in issues they may already consider to be top
priorities. As seen in our previous reports in this series, CX & Cultural transformation are ranked as the absolute priorities
in Operational Excellence what this report intends to show is whether or not these priorities are being pragmatically
treated as such. Are these areas considered to be priorities because they are being overlooked, or is initiative already
being taken? What priorities are taking up the most time?
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most important areas of investment in the
industry, rather than an over-arching study. The report also aims to offer a deeper insight into the thoughts of these
professionals at every level. This can also be seen by the demographics of respondents.
41
The Results
Whilst we did see a typically substantial inclusion of Customer Experience in the responses we received, mentions of
Technology, Automation etc. were notably more prominent. Below we have a list of the most commonly used keywords &
phrases seen in our responses. Please note, this includes all keywords- keywords like Improvement & Business are not
necessarily in relation to specific topic areas.
From this, if we look at actual keywords relevant to Operational Excellence areas, we have Customer Experience, Digital
Transformation/Technology & Automation as key topic areas.
42
However, these results are in part to do with the nature of wording for example, a closer look at the results shows us
that Cultural Transformation & introduction of an OpEx culture was referenced in 7.75% of responses as well, putting it as
the second most commonly mentioned phrase. However, because this theme can be described in a variety of ways, the
term itself did not show in our commonly used keywords.
To delve further into these responses, we will present a selection of responses that reflected common opinions. We have
included the industry sector of respondents, to give a greater insight into their reasoning.
43
\ 1. Customer Service
2. Product Development
3. Support Process
Consulting
1. Recruiting Talent
2. Retaining Talent
3. If that fails, Artificial Intelligence!
Entertainment
1. Maintenance of machines &
automation to improve OEE
Word Cloud, Areas of investment
2. To maintain & improve quality
standards
3. To become a premium health care
1. Keep investing in continuous improvement company
2. Keep track of the balance between your own Pharmaceuticals
know-how and the developments in your 1. Integrating academic programs.
specialism 2. Reducing the cost of administrative
3. Keep track of right KPI's/balanced scorecard support.
Logistics 3. Improving student ("customer")
experience.
Education
44
1. Talent development
1. Digital 1. Strategy
2. Market identity
2. Digital 2. Quantity of customers
3. New technology and
3. Digital 3. Tools and technology
breakthrough thinking
Life Sciences Healthcare
Consulting / Industrial
1. Technology to support more
1. Coordinating the 1. Customer Satisfaction (not
effective process management
operations of the newly quite understanding
2. Robotics automation in process
combined entity Customer Experience yet)
execution
2. Coordinating 2. Skill development for
3. Leaning out the organization
international operations Managers
and processes in a global
3. Formalizing OE 3. Improving operations and
initiative driven by outside
endeavors reducing costs
experts
Formerly Insurance Consulting
Financial Services
45
1. Systems 1. Software 1. Productivity
2. Automation 2. Training 2. Lean
3. Culture 3. Process architecture 3. Right First Time
Pharmaceuticals Cross-Industry Pharmaceutical
46
Conclusion
Across the industry, organizations seem to be focused (for the most part) on 3 key areas: Digitalization/Technology,
Customer satisfaction & experience, and the management/change of culture within their business to embrace and buy in
to OpEx.
This coincides with part 1 of our Snapshots Series, in which Customer Experience & Culture were ranked highly; however,
the investment in technology & digital transformation seems considerably more prominent that its perception as a
priority. Its possible this is due to lack of understanding of the term, or simply that the implementation of new
technologies & digital strategies are pragmatically more of a process to resolve than something like an entire company
culture. Regardless of the reasoning, it can be understood that digital transformation is certainly getting its share of focus
& investment across the board.
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Part 6: Final Insights
Foreword by Dr. Mathias Kirchmer
It is great to see that Customer Experience and Strategy Execution have been identified as the top two priorities for
business transformation and operational excellence. At the end of the day, we live for our clients. Therefore, everything
should be about making their experience as positive as possible. A business strategy and its execution need to create and
organization that meets and exceeds customer expectations to enable the short and long-term success. Other areas, like
leadership, culture, agility or innovation support those top priorities.
Everybody talks about superior customer experience or powerful business strategies. But few people know how to
make it happen. The questions shown in Final Insights are very typical for many organizations. Most of those
organizations are able to develop ambitious strategies and related goals. But few of them deliver on those goals. In a
recent analyst study I read that only 13% of organizations meet their yearly strategic goals. The other 87% are busy in the
last quarter of a fiscal year to come up with explanations why they did not deliver on their plans. This will become even
worse with the all present digitalization. Companies try to benefit from the opportunities of our digital world but they are
not prepared to realize the full business potential of available digital technologies.
This is an opportunity for the next generation of business process management (BPM). BPM becomes the discipline of
strategy execution. A process-led execution approach is by definition enterprise wide and customer-focused. Hence, it is
perfectly suited for driving a successful strategy execution. It helps answering the questions about HOW to get things
done. The BPM-Discipline defines the right focus to make a strategy happen, identifies the appropriate improvement
approaches and ensures sustainable progress. It enables a value-driven digitalization that is part of the larger strategy-
execution initiative.
The new BPM-Discipline drives strategy execution in a digital world. It holds the ability to answer the questions
summarized in this Final Insights report and more.
Dr. Mathias Kirchmer is a thought leader in process management with deep practical and academic
experience. Recently he co-founded BPM-D, recognized by CIO Review as one of the 20 emerging enterprise
architecture solution providers to watch and by InsightsSuccess as one of the 50 most valuable tech start-ups.
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Keeping your organization ahead of the curve now requires an understanding and ability to
adapt in the face of the future of operational excellence. In the final part of our Snapshots
series, BTOES Insights - in partnership with the Business Transformation & Operational
Excellence World Summit recently asked 150+ industry professionals to give us any final
thoughts on 11 key areas of Operational Excellence. These areas, in order of importance
were:
#1 Customer Experience
#2 Strategy Execution
#3 Operational Excellence
#4 Culture
#5 Leadership
#6 Business Transformation
#7 Change Management
#8 Innovation
#9 Agility
#10 Process Automation
#11 Digital Transformation
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The final part of this report series simply provides some final thoughts on these areas.
We asked our respondents:
Which aspect of these key topics do you urgently want to see more content focused
on in your industry? If you have time, please give your reasoning.
It is important to remember influences that may have impacted these results with 150+ respondents, this report aims to
simply provide a snapshot of what industry professionals consider the most pressing in the industry, rather than an over-
arching study.
This report is the final part of a series of insights gained over the course of this survey, all released exclusively by BTOES
Insights. If you want to join the discussion, or wish to submit your own content on the most Pressing Issues in Operational
Excellence, reach out to charlotte.kelly@btoesinsights.com and get your voice heard.
BTOES Insights is partnered with the Business Transformation & Operational Excellence World Summit & Industry
Awards (BTOES17). An important difference to note is the BTOES17 agenda is produced over 6 months of extensive
primary research with leadership-level executives e.g. CEOs, COOs, Global Heads, EVPs, SVPs of major global corporations.
This BTOES Insights survey is conducted with a broader range of job functions from manager to executive level. To learn
more about BTOES17, visit btoes.com.
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Customer Experience/CX
Realigning a company
Measures of customer How is Customer
around customers is a Need to clearly understand Voice
satisfaction that are Segmentation being
major issue. OutsideIn of the Customer, in order to align
accurate and whose data is performed to finely tune the
thinking, Customer Journey activities to meet their need.
easy to collect. Customer Experience?
Mapping are great tools. CI Engineer, Lead
VP, OpEx President But they need to be used
properly.
State of the art techniques A superior CE gains tons of CEO
Clinical outcome as part of the
to achieve and monitor favorable press (blogs, IM,
The most important! customer requirements.
this. word of mouth).
CEO MBB Lean Six Sigma
Consultant Owner COO
There are really a good lot
I have watched a local
of variations in the conduct
hospital, one where I spent 10 Not much, since customer
of dealing with customers
years implementing a Healthcare patients are experience is heavily based on
or clients. One has to have
performance excellence often considered the external factors like: 1.
a good grasp of
program, lose its status in primary customer. Front- Geography (in a global context)
understanding of the
every state and national line staff and Physicians are 2. Local culture 3. The Political
customer or client prior to
category. It's made me realize also customers whose context (if in Asia) 4. Type of
an actual engagement
the importance of customer satisfaction is necessary to Business 5. And the existing
with them; this would
experience, and not financial well delivered healthcare. relationship between customer
provide a good level of
tombstone measures, as the Project Manager and service provider.
intelligent discussion for
start of any strategy planning. University Lecturer
one.
President
President
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Agility
Agile is talked a lot without All processes, including administrative
processes, require cycle time reduction
explanations so more detail would What is the best way to overcome
efforts. We have plants now making
be very helpful change?
products faster than the order can be
Lean & Six Sigma Course processed or shipped. VP
Lecturer Founder & President
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Culture
Focus of the process of how to get all How do you build and sustain a As previously mentioned,
employees physically and mentally servant leadership culture throughout
engaged in continuous improvement. an organization?
more tie-in between culture
Founder & President Head of Wholesale Operational and OpEx
Excellence Lean Director
How to create a culture comfortable As Peter Drucker said-culture Intercultural teamwork has many
with constant change, specifically what matters most. secrets in itself to be shared in general.
are the actions a Leader (or Leadership Founder & Owner
Formerly Six Sigma-Adjunct
team) can take to enable this.
Faculty
Head of Business Excellence
Very important, the leadership has Peter Drucker "Culture eats Strategy Where does one start to build the right
responsibility for building culture of for breakfast." How are people culture--and how is one sustained over
quality and safety, and developing characterizing company culture? They time (despite changes in executive
positive organizational behavior which all say they want to change/shift it leadership above).
has influence on quality and safety. and I think most say it without taking EVP, Chief Operations Strategy
Nurse the time to understand what it is or Officer
why it is what it is.
President
Understanding Organizational This is the most critical one in order to How to effectively develop a culture of
Culture is essential to Operational continue to elevate the quality, talent Operational Excellence, and sustain it
Excellence, but not of prime and passion within the organization. in the organization.
importance. COO CI Engineer
President
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Change Management
Much, much more is needed as people At what levels in the organization do
impacted by change are often not you empower change management More direct tie-in with floor staff and OpEx
considered.
Head of Wholesale Operational Lean Director
Lean & Six Sigma Course Lecturer
Excellence
Dead critical. That is the point of all this
"excellence" work. That doesn't mean one
Success of change initiatives look at
the desired end result and make more person saying "change is hard." That is
Critical competence needs: Is this a old and worn out. What are they actually
plans to ensure that opting out of
formal role / skill in companies? If so, doing. GE developed Change Acceleration
adoption of desired changes is not an
why? Process. That is how they execute change not
option, regardless of position in the
Head of Business Excellence organization.
how the develop a coalition of 5 managers to
support change.
Project Manager
President
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Strategy Execution
How to be on-track of the strategy, and Bringing everyone on board before new Planning, planning,
how to gage effectiveness of the strategy. initiatives are executed. planning...................Planning.
CI Engineer Director of Nursing President
More stamina from leadership to stay the What are the tools to define, and instill
course with respect to OpEx and the time this capability in an organization. This is
Great strategies are often fumbled when
it takes to turn the ship. Too many leaders a good 'phrase' but tangibly how do you
it comes to the execution part. Where's
wimp out if they don't see immediate define, create and succeed. the good process to do it right the first
returns. Head of Business Excellence time? What is the standard work?
Director, Lean Founder & President
Few people actually know what this is Alignment of initiatives from top of the
apart from senior management so more food chain to the front line ensures that Pick the right course and stay the course
could be explained as to how strategic everyone knows what is happening, why and/or proactively modify as time/the
decisions are developed. it is happening, and what role they play environment dictates.
Lean Lecturer in ensuring success. COO
Project Manager
I would be interested to hear how
This is a near second in importance. The organizations are bringing together OE
first, well-aligned with leadership, is within a strategy execution framework -
making and establishing the strategy: and particularly interested to hear which
the planning/organizing, and the metrics they use other than 'firm' savings
corresponding engagements. metrics.
President Global Head of Continuous
Improvement
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Business Transformation
This needs more as a subject as it is often This is the outcome based on
What are the key success factors?
mixed up with improvement objectives. excellence in all other areas.
Head of Business Excellence
Lean Lecturer President & Founder
Understand the complexities of business The new & the latest best
Is the Supply Chain (Suppliers) as well
transformation, using companies with practices in business
as Customers actively involved in
experience in this area. Business transformation processes.
business transformation projects?
is a 5-year process. Continuous Improvement
President
Managing Director Engineer, Lead
The Japanese plan for things years ahead.
American management does not. Years ago Lee Emphasize the need for Business
Iacoca said the American people were not Sustaining the focus on Transformation:
prepared to have front wheel drive cars. All the transformation over multiple years is 1. The need to have a team of
cars in the rest of the world were FWD. a challenge. How have firms Change Agents"
Eventually, we did catch up, but years later. The successfully negotiated major 2. 2. Organizational freedom
same happened with overhead cams. 50 years changes over time--and kept their for the "Change Agents" to
later, we finally have them. American focus until the end? perform.
businesses are leaders in technical innovation, EVP Chief Operations Strategy 3. R&R system for the change
but not in all areas, and we still think only us Officer agents.
can have good ideas University Lecturer
QA Manager
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Innovation
How to focus on business and strategic Developing a vision, and aligning
needs. How to leverage commercially innovations to this vision. Be an Regular people have great ideas!
available innovation. Industry leader through innovation. Consultant, Lean
Managing Director CI Engineer
More of the same versus a novel Strategies for motivating first
How is Design for Lean Six Sigma and
approach to delivering on traditional line employees for innovative
Innovation working together?
expectations. solutions.
President
Project Manager Nursing
How to take Innovation beyond Importance of this varies widely
Collaborative platforms: good and bad
ideas leadership, culture, behavior based on industry and products.
& Investment. Founder & President experiences.
Master of Ceremony
Head of Business Excellence
1. Links into Business Transformation Healthcare is lacking innovation. In
mentioned earlier in my responses Continuous product and process
order to provide the population with
2. May want to consider "giant leap" improvement to deliver products and
much needed care, innovations are
innovations as new business frontiers services customers want to buy.
crucial.
3. Innovations of Technology to be Global Innovation Framework
evaluated in their own merit.
Associate Director, Research
Leader
Lecturer Informatics
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Leadership
Here is the heart and soul of this whole
More stamina from leadership to stay thing. No more list of "the top 10 things
What does a leader look like in a
the course with respect to OpEx and effective leaders do." How about if you
Digital era? What is different, what
the time it takes to turn the ship. Too have this type of personality (which isn't
critical skills do they need?
many leaders wimp out if they don't going to change) here are strategies that
Business Excellence Head
see immediate returns. will help you figure out the right thing to
Lean Director do.
President
We have lack of good trainers and Numero uno! High expectations. How best to develop leaders at all levels
leaders, so we need to start defining Relentless pursuit. From the Board to absorb the essence of operational
the gap and build the new solutions. Room to the shop floor. excellence as a core capability.
Founder & Owner Founder & President EVP Chief Operations Strategy Officer
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Digital Transformation
What is clear is that the digital revolution will be as impactful as the industrial revolution. Those
companies that get it will be huge winners. Those that dont will struggle to survive. But what is it?
Companies need to understand that the digital revolution is not tweaking the current product/services,
business model and operational processes to appease customers. Instead it is looking with fresh eyes and
coming up with new business models that serve the new customer demands, and then cherry-picking
elements of the legacy only where they are relevant.
CEO
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Process Automation
New/ latest best practices in Supportive of critical Thoroughly research best
Get rid of old systems! processes especially in decison-making, includingpractices and commercially
Lean Consultant Automotive industry. best practice references.available tools, understand
CI Engineer - Lead Project Manager risks.
Managing Director
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This piece brings our 6-part report series to an end. We hope that these snapshots of the
thoughts & perspectives of industry professionals have shed some light on the state of play in
Operational Excellence. To view the whole list of reports, click here.
The results of this survey, Pressing Issues in Operational Excellence, will help to shape both
the focus of content on BTOES Insights, and the focus of the Business Transformation &
Operational Excellence World Summit. If this report has been of interest, you can subscribe to
BTOES Insights for more content focusing on the future of Operational Excellence & Business
Transformation.
All of the topics discussed in the course of this survey will feature heavily in the Business
Transformation & Operational Excellence World Summit (or BTOES17), Mar 21-24, Orlando, FL.
To learn more about BTOES17, click here, or click here to view the full agenda.
If you think you have the answers to some of these questions, or wish to share your thoughts,
get in touch with charlotte.kelly@btoesinsights.com to join BTOES Insights as a contributor,
and help us bring Operational Excellence into the future.
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