Responsibilities for ALL Cal Alumni Student Association

Coordinators:
Communicate regularly with your respective Director by attending Department meetings,
Director/Coordinator Training Workshops, and CASA General Meetings.
Complete all tasks on time according to timeline administered by your respective Director
Attend all activities under your responsibility

Evaluations Department Coordinator Position

Title: Survey and Feedback Coordinator Description: Assist in entire production process of events from pre-
planning to post-production by observing events, gathering and analyzing data. Perform Quality Analysis (QA)
for work of Data Analysis Coordinator. Work with the Evaluations Director in determining appropriate metrics
and Key Performance Indicators (KPIs) for event analysis. Help in the design and development of surveys as
well as putting cumulative Evaluations Power Point presentations together for debrief sessions following each
event. Desired Qualifications: Analytical skills, proficient in data reduction and interpretation, written and
verbal communication skills, Power Point skills, follow CASA expectations on meeting attendance and email
policy.

Marketing and Communications Department Coordinator

Position
Title: Marketing and Communications Coordinator Description: Tasks include being the official photographer
for the Overnight Stay Program; Creating marketing campaigns for CASAs Overnight Stay Program, Tier II
events, and the Big Bear Little Bear Program; Responsible for the content and formatting of the Monday
Mailing; Communicating with students and alumni through flyering, tabling, phone calls, and meetings;
Overseeing the CASA brand direction and ensuring all communications are sent in a timely manner and align
with CASA and CAA brand. Qualifications: Ability to plan ahead, create, and adhere to multiple timelines;
Have knowledge of social media such as Facebook, Instagram, Twitter, and MailChimp; General graphic
design skills, preferred, but not recommended; Photography skills with any camera. Knowledge of DSLR
preferred, but not recommended; Strong communication skills and ability to interact with others such as
students and alumni; Students from all majors are welcome!

Campus Relations Department Coordinator Position

Title: Campus Relations Coordinator Description: Assist directors with planning, organizing, and executing the
Overnight Stay Program. Help to forge partnerships with other student groups on campus and partnerships
with corporate and sponsorship entities to promote CASA. Help with securing and pairing hosts with students
for OSP. Qualifications: Must be able to attend weekly Campus Relations meetings and abide by CASA
attendance policy; Excellent communication and organizational skills are required; Previous experience in
event planning is preferred, though not required

Please describe your specific experiences and skills, including the leadership qualities that you possess,
that are most relevant to the coordinator positions you are applying for.
As a member of the UC Rally Committee, I act as a representative of UC Berkeley at sporting, alumni, and
spirit events by encompassing the ideals of the university, which are school spirit, unity, and tradition. Also,
with this committee, the other members and I are integral parts in the planning and execution of these special
events, such as the Bonfire Rally, Charter Week Challenge, and more. I am in the publicity subcommittee for
UCRC as well as the Publicity Chair for the Residence Hall Association; these publicity experiences help me
successfully advertise events by posting on social media, passing out flyers, and making posters. In addition to
UCRC, CASA, and the Residence Hall Association, I am also part of the American Institute of Chemical
Engineers and the Food Science and Technology club. With these many connections, I will be able to reach
out to various groups of students. Although I am involved with several organizations, only Rally Committee
and Hall Association meets every week, and therefore, my involvements are not too time-consuming. In high
school, I was a commissioner of public relations for Leos Club and American Cancer Society, both community
service organizations, in which, I worked as a liaison between the schools student council and the clubs to
make sure we were informed of the events sponsored by the school as well as to make sure the club events
were up to protocol and being publicized throughout the school. As a secretary for Leos club, I had to be very
observant and take notes of the flaws and strengths of the club to make sure members were satisfied and the
executive board was doing as much as possible to ensure that everyone has a good time.