Retail

Update
School of Retail Management

FSRMFM/Vol. 71/DEC 2016

Retail Employee Day (12 Dec.)

Retail Update
TABLE OF CONTENTS

PAGE
CONTENTS
NO.
Campus Khabar 3
India to overtake US as worlds largest e-commerce market: Study 10
Shoppers Stop MD Govind Shrikhande looks to bring romance back
11
to retail; heres how
India may open up personal care sector for global food retailers 12
Of love and retail 13
Expanding Retail Footprints 14
Case Study : Why we need to sell plus size in a size zero world 15
Case Study : The consumer is a paradox 17
Watch out : Amazon Go store lets shoppers pick up goods and walk
18
out
Watch out : Smart wearables startup Leaf Wearables set to unveil
19
safety watch for kids
5 Signs Of High Emotional Intelligence 20
Impulse 71 21
Retailogy 22

Logo Quiz 23

Visual Treat 24

Job Openings 26
Laugh a while 27
Retail Update
Campus Khabar Noida
Honouring Alumni on Campus

RETAIL EMPLOYEE DAY

They keep standing for hour,
they ensure that you get the products on the right shelf, right table,
they create beautiful store window,
they start their day early,
they work more on weekends and festivals.. in a nutshell they work hard to
give you a nice shopping experience.
And your perspective changes when you
know that they are your seniors/ your
students. So we thought of stepping out
and saying a Thank You to them on
Retail Employee Day.

A team of students comprising of Abhishek

Sahai, IPRM ,Disha Gautam,B.Des, Sweety
Singh,IPRM, Jamil Akhtar,B.Des and Preity
Singh, B.Des accompanied with Renu
Sharma,Consultant-Retail

First of all this team wished Udit Perfecto Vij

,Visual Merchandiser, Pranjita Bisht, Shishir
Saxena and Ruchira Agnihotri in H&M. Our
students are performing well and thats why
FDDI is a
preferred place for hiring for H & M. They
showed sincere appreciation of our efforts
to wish them.

We visited Splash next where we met

Shekhar Shivam who was pleasantly
surprised with our visit. Shekhar passed out 2
years back and is now the Store Manager
for Mall of India store.
Retail Update
Then we moved on to Chumbak where we
met Namrata Singh who is working as FC
and she helped us connect with more
alumni

Our next store was Lifestyle where Soumik

Jana is working as ACM(Trainee).We also
met Nishant Singh who is responsible for
shop-in-shop of Hush puppies.They told us that FDDI name carries a lot of
weight in Retail.Lot of our alumni are
working at leadership positions in Retail
Sector.

We visited Shubham Sharma next who is

the Store Manager at PUMA.He has
gained expertise in the area of loss
prevention which is an important
operational area for retail stores. His store
is amongst the top in terms of sales.

With his dedication he brought the

shrinkage to a minimal level.As a result his
entire team got incentive this time in
contrast to the last season where
employees had to shell out money for
compensating shrinkage. He shared his tips
of preventing shoplifting by quoting his
experiences.

He arranged a party for us at his store and

we celebrated Retail Employee Day with
all the store employees.

And then we went to Decathlon in Rohini

to wish Tushar Sharma, Department
Manager and Pranshu Dixit, Department
Manager & Communication Jedi. Pranshu
Retail Update
was doing a straight shift and he was looking after the entire store that day.

Pranshu also got his long due

"changemaker" batch for thinking and
bringing new practices in Retail. He excels in
the area of customer service and store
communications. His opinion and
suggestions are solicited and valued by his
company.

Abhishek Bijanu, ACM (Trainee), Lifestyle,

Bangalore visited the campus. He shared his experiences and highlighted
the importance of activities like Fabulous
Fridays, Retail Update etc. carried out by
Retail department.

All the alumni were given gifts and badges

to make this day memorable.

The day was very well summed up by Jamil

Akhtar "I haven't seen so many smiles in a
day !!"

Besides store visit we encouraged people to write online messages using

hashtags - #FDDIRetail #Retailemployeeday #TRRAIN.Here are some
messages :

FDDIretail #REDfavourite Shreya Chakarvarty- thank you for your wonderful and quiet
work on our twitter account, getting more followers and handling it so responsibly.This
gratitude is long overdue ...sorry for this delay.

From DishaGautam,B.Des

#FDDIRetail #RedFavourite Mannu Kumar Vipin Chauhan Shekhar Paliwal Harish Sir...
Thank u so much for motivating me always and for being there on my side whenever i
needed u.
Wish u all a very Happy Retail Employees Day..... Wish to meet u all soon.... I still miss those
days... Thank u sooo much for teaching me so many things
Retail Update
#FDDIretail #REDfavourite - Aditi Aggarwal- Thank you !
She creates, she leads, she sticks to her promises, she cares for you, she is beautiful ....after
all She is Aditi !Happy Retail Employee Day !!

#FDDIRetail #RedFavourite
...greenblue...yellow....vibgyor favourite #
Abhishek Bijanu

Thank you for being so reliable, for helping so many students

complete their projects , for giving your time and your
sincere suggestions & feedback to help us grow.

From Nutan Nayan Nigam, PGDRFM

Message for Namita Arora
Thanks Dear Senior for being one of the most humble, down
to earth & a helping person in my life. I appreciate your
confidence & team leader skills while you were handling
Stimulus. I wish you a very bright future ahead. Keep going,
keep smiling. #RED2016 #Thanksgiving
#RetailerEmployeeDay#12December #FDDIRetail

#FDDIRetail #REDfavourite - Ishan Yadav - Thank you !!

,
Quiz ,
,

Happy Retail Employee Day !

#FDDIRetail #REDfavourite - Saddam Emmanuel for making beautiful store windows and
for giving us Visual Treat.
Make this world more admirable !

Message from Nikhil Sukhwal, PGDRM

Happy Retail Employee Day to all my seniors and my Dear friends I thank to my best friend
Arihant mehta who working at lifestyle and he always motivates me and I inspired a lot
from his way of working...he is always positive n meet with a smile...as well as my some
seniors like Aditi Aggarwal,NamitaArora, PrakharJain, Nisha Ghavri, Abhishek Bijanu,
Abhishek Sahai, abhishek ranjan sir ,Mukesh Jain..Aman Kukreja..and my respected
mentor Renu Sharma Ma'am Shweta Saini Ma'am and Anil Kumar Sir...thank to a lot to
every one..for being in my life as mentor or good friends..
Retail Update
Message from Pranshu Dixit, Department Manager&Jedi, Decathlon

Happiness is achieving award from your mentor

Renu Sharma(PHUNSUK WANGRU)"
Thanks a ton all emerging stars Abhishek Sahai,
Disha Gautam, Jamil Akhtar, Sweety for your
gratitude and warm wishes! Special thanks to
Renu ma'am for your consistent guidance,
support and being there.
" 3 Idiots
:
CHANGE MAKER: Renu Sharma"

Message from Mukul Mamata Tyagi,IPRM

Wishing all my seniors a very happy retail employee day. Coming to #REDfavourite I'd like
to start with Somya Khanna for being my ideal, u r truly inspiring in every aspect of life ,
and I like to thank my senior in h&m they help me a lot to make my job easier Rupanshi
Kaushal Udit Perfecto Vij Prakhar Jain Shashi Kant Singh and my senior also bec they help
me in clg life to make difficult thing easier Sonakshi Jain Swati Joshi Abhishek Bijanu
Mukesh Yadav Kumar Avantika Mishra Arjun Sharma Mradul Gupta
#REDfavourite #Fddiretail #TRRAIN

Message from Abhishek Sahai, IPRM

Wishing all my seniors a very happy retail employee day. Coming to #REDfavourite I'd like
to start with Pranshu Dixit for being my ideal, u r truly inspiring in every aspect of life then
my recent favourite Abhishek Ranjan , so happy to make your acquaintance lots to learn
from u. Then coming to all my seniors at paytm Aditi Aggarwal,Harsh Chandra,Abhishek
Chaturvedi,Saransh Dube, Priyanshu Gupta, Abhishek Sharma u made my internship a gr8
experience. Last but not the least Abhishek Bijanu for being a gr8 friend and guiding me
throughout.

Message from Ishan Yadav, IndiaMart

Happy Retail Employee day to all. Let's keep the economy moving. To celebrate this day,
I worked an extra 150 mins.
More power to all of u

#FDDIretail #REDfavourite - Rahul Jain - Thank you for your active involvement in
connecting students with Retail Industry.
Happy Retail Employee Day !
Retail Update
Message from Shiprika Tyagi, IPRM

Wishing all my respectable seniors happy retail employee day ..!! Now coming to #red
favourite Aman Kukreja thanku so much for all ur support u were a great inspiration for
many ..!! Thanks once again for d guidance..!!! #RED FAVOURITE #HAPPY RETAIL
EMPLOYEE TO EACH AND EVERY SENIOR OF MINE ..!

#FDDIretail #REDfavourite - Abhishek Ranjan- Thank you !!

Store Audit
alumni connect
Selling
Happy Retail Employee Day !

Message from Sundari Barmecha

Wishing each and everyone of you a very Happy Retail Employees day..
Keep rocking the retail world by teaching mentoring ,learning ,working or creating or
modifying things so that our development industry as a whole grows and prospers.

Message from Aditi Aggarwal, Paytm

Happy Retail Employee Day to each and every teacher,mentor,batchmate,Alumni.

A day which unites us. Stay retail-some always!

#FDDIRetail #REDfavourite - Aman Kukreja - Thank you !

Retail Update
drone
Students placement
Sales target

Presentation of Research Papers Fursatganj

-Mohd. Siraj Campus
Faculty (Retail)

School of Retail & Fashion Merchandising, FDDI Fursatganj, presented Research paper at
National Conference on Indian Economic Reforms- 25 years.The National Conference
held on 10th December, 2016 was conducted by Feroze Gandhi College, Raebareli in
collaboration with The Institute of Public Research, Allahabad.
Retail Update
The conference was inaugurated by
Prof. J. V. Vaishampayan, Vice
Chancellor, C.S.J.M. University, Kanpur.
The Research paper with the topic, A
comprehensive study of reforms in
Indian retail sector was presented by
Dr. Avinash Bajpai (Sr. Faculty- Retail)
and Mr. Mohd. Siraj (Faculty- Retail) of
FDDI, Fursatganj.

The paper was focused to study the transformation dynamics in Indian retail sector,
analyzing the gaps in retailing practices in developed countries like US and in developing
countries like India and the Impact of reforms on players of organized & unorganized
retail.

Another Research paper with the topic, Economic Growth in Indian Leather Industry with
significance of its Global Exports was presented by Mr. Varun Gupta, Jr. Consultant- FT
and Mr. Neeraj Sharma, Sr. Instructor- FT of FDDI Fursatganj.

This Paper analyzed the strength, weakness, threat & opportunity of Indian Leather
Industry with reference to its economic growth. Export data was evaluated to do the
SWOT analysis.The audiences were all ears to listen to the experts valued inputs. Both
papers were appreciated by all.

BLOSSOM WITH BLOSSOM Jodhpur

- Dr. Piti Hingorani Campus
Faculty (Retail)

In this beautiful world everyone wants to

Blossom like a Rose. Keeping this notion in
mind the students of IPRM VII Sem
showcased their creativity in the Visual
Merchandizing lab.

In this
practical task
of display they
chose
Perfume as the merchandize and named perfume
Blossom. Flowers were used as props that symbolized the
beauty and the sweet fragrance, which the perfume
provides. Thus the one who will use the perfume will surely
Blossom with Blossom.
Retail Update
India to overtake US as worlds largest e-commerce
market: Study (Source-Indian express)
The Indian e-commerce market is set to overtake the US and become the second largest
in the world in less than two decades, going head-to-head with China for the numero uno
position, according to a report by global payments firm Worldpay. The report said the e-
commerce market is expected to grow exponentially with emerging markets leading the
charge particularly India, where the segment is predicted to mature by 28 per cent per
year from 2016 to 2020.

According to Worldpay projections, India will be the worlds second largest e-

commerce market by 2034, thanks to massive surges in internet penetration, a swelling
millennial population and the rising uptake of mobile phones, it added.

Ron Kalifa, Vice Chairman at Worldpay, said the research found a number of trends that
point to Indias potential for astounding e-commerce growth in the next two decades.
The market is predicted to reach USD 63.7 billion by 2020 and overtake the US by 2034.
This enormous development will in turn open up
enormous opportunities for companies who sell
online, he said.

However, it is essential that merchants stake their

claim today in order to win over Indias
commerce-hungry population and capitalise on
future e-commerce growth, he added.

Leading companies such as Amazon and

Alibaba are already making their move, indicating a clear incentive for merchants to
gain their foothold within Indias budding eCommerce market as soon as possible, Kalifa
said.Worldpay analysed 30 markets around the world, including India, China, Hong Kong,
South Korea, Singapore and Australia in Asia-Pacific. The Global Payments Report is
compiled using a combination of Worldpays data and insights as well as external findings
and secondary data.

The report said much of Indias eCommerce growth will be the result of rising internet
penetration as roughly 350 million Indian citizens are already online and that number is
expected to nearly double to 600 million by 2020.

Another major factor driving e-commerce growth in India is the huge uptake of mobile
phones. India is the worlds biggest consumer of mobile phones with the price of data
plans running two times cheaper than in China and three times cheaper than in the
United States, it said.As the countrys middle class switches over to 3G and 4G networks,
both offered at affordable prices, India is expected to see more mobile shopping,
especially amongst millennials.
Retail Update
Shoppers Stop MD Govind Shrikhande looks to bring
romance back to retail; heres how (Source-Financial Express)
Celebrating its 25th anniversary in India, homegrown department chain Shoppers Stop is
betting on achieving 15% of its revenue through digital by 2020. To this aim, it is launching
a new ad campaign to build on its digital presence. The company wants to focus on its
uniqueness as it adds more private labels as well as international brands to its kitty as per
its expansion plans. The chains MD of 16 years, Govind Shrikhande in conversation
with BrandWagons Meghna Sharma, talks about the changing landscape of retail in the
country and what one needs to do to understand the ever-changing customer. Excerpts:

In the last 25 years, how has Shoppers Stop witnessed the changing retail
landscape in India?
When I look back at 1991, there was no concept of a department store in India. Every city
had a mini-department store concept like Mumbai had Akbarallys and Century Bazaar,
and they usually focussed on apparel with a typical store size ranging from 1,500 sq.ft. to
4,000 sq.ft. We were the first ones to start a 4,000 sq.ft. men apparel store in Andheri
(Mumbai) and expand it to a 50,000 sq.ft. store.
Customers were scared of entering an air-
conditioned store as they equated it to high prices.

With the entry of international retail brands, how do

you see Indian companies stepping up their game?
We are working on utilising Indias fashion talent,
fabric talent and manufacturing talent and
channelise that in the store. We had a concept
called DOTY (Designer of the Year), which has given the country two-three top designers;
one of them was Priyadarshani Rao. We are planning to re-launch the concept in Q3-Q4,
and will be giving the designers a platform to sell their range. This will bring in a lot of fresh
fashion in the stores every season across categories.

In a country where realty prices are high, what works better high street or a mall?
Today most of our stores are mall stores because high-street stores are very difficult to get
these days, especially in big metros. And with the rentals they come with, they are clearly
unaffordable. Therefore, going ahead, we see expansion happening in malls as well as
tier-II cities. There are opportunities at reasonable prices in tier-II.

What are the biggest challenges of the retail space today?

One of the two big challenges is digital disruption happening in the category. Whether it is
demonetisation, e-commerce or augmented reality how do we get used to these fast-
paced changes? The challenge of FDI has been troubling the category too. This does
hamper the investments coming into the sector as well as investments made by
individuals to enhance the category.
Retail Update
India may open up personal care sector for global
food retailers (Source- www.moneycontrol.com)
India may allow limited sale of beauty and personal care products in global giants food
retail outlets as part of plans to ease rules for multinationals to open stores in the country.

The move, once implemented, will effectively open up Indias lucrative USD 10 billion
home and personal care (HPC) market for foreign deep-discount retailers, bringing them
in direct competition with consumer goods companies such as Godrej, Dabur, Colgate-
Palmolive and yoga guru Baba Ramdev-promoted Patanjali Ayurved.

According to India Brand Equity Foundation (IBEF), a government-backed research body

and think-tank, the Indian food and grocery market is the worlds sixth-largest, with retail
contributing 70 percent of the sales. The Indian food market currently valued at an
estimated USD 39.71 billion.

Apart from grocery and food, these supermarkets may

be allowed to sell soaps, shampoos, cosmetics and
toiletries provided the value of personal care products
do not exceed 20 percent of food merchandise sold
through each of the outlets, sources said

While foreign retailers will have to manufacture food

products in India, they will also likely be asked to
mandatorily invest at least 15 percent in local back-end
infrastructure such as cold chains. These rules will likely
be bundled with the clause allowing them limited sale of HPC products, sources said.

The move is significant, because local traders a core constituency of the ruling
Bharatiya Janata Party (BJP) have been persistent in their opposition to allowing foreign
giants to set up stores in India arguing that such mega supermarkets will endanger the
livelihood of millions of neighbourhood mom-and-pop stores and street vendors. Inter-
ministerial consultations are currently on for writing the finer policy rules to fully open up
the food sector to overseas investors.

The Department of Industrial Policy and Promotion (DIPP), which pilots all FDI policy rules, is
examining the finer points of the proposed rules. Allowing 100 percent FDI in food retail is a
major step given the ruling Bharatiya Janata Party's persistent opposition to foreign giants
setting up stores in India. The previous UPA II government had allowed up to 51 percent
FDI in multi-brand retail. European mega chain Tesco, which set up a joint venture with
the Tata group in 2013, is the only foreign multi-brand retail outfit operating in India
currently.
Retail Update
Of love and retail (Source-Business line)

A study on emotional and brand bonds shows 79 per cent of Indian customers would
cheat on their favourite retailers

The majority of Indian consumers are now in less committed relationships with their
favourite retailers than ever before, says a study by global loyalty marketing agency ICLP.
Only 21 per cent are devoted to some retail brands. Devotion is key to growing high-
value, enduring relationships between people and brands, says the study.

ICLP surveyed consumers in India to rate their experiences with friends and romantic
partners, as well as brand relationships, on seven core relationship criteria. Those were
recognition, rewards, reciprocity, reliability, respect, trust and communication. By
partnering with Prof Ron Rogge, a global authority on relationship dynamics, from the
University of Rochester, the
company was able to create a
model that is based on
Sternbergs Triangular Theory of
Love.

The theory focuses on three key

components of a relationship:
intimacy (willingness to share
information with a retailer),
passion (brand enthusiasm) and
commitment (loyalty), which,
put into a retail context, allows
brands to foster increasingly
devoted relationships with
customers.

The study found that devoted

customers are the most willing group of consumers to share personal information, opinions
and desires with their favourite brands, and are least likely to stray. Ninety-seven per cent
of customers that fall into this group would recommend a brand they are devoted to. Of
the other five relationship groups, levels of advocacy vary significantly. Only 15 per cent
of customers in a liking relationship would recommend a retailer to others, and 34 per
cent in a casual relationship.

To foster more devoted customer relationships, retailers should encourage brand

advocacy, create stronger rewards programmes, take time to understand customer
needs, build respect and trust and communicate better. Professor Rogge said, Our
analyses suggested that the same seven basic types of relationships emerged for both
brand and close relationships.
Retail Update
Expanding Retail footprints

Fossil bets on smartwatches

in India (Source: Business Line)

IKEA set to launch pop-up

stores in India (Source: Business Line)

US pancakes chain IHOP to

enter India (Source: hospitalitbizindia)
Paytm set to hire 20,000 amid
note ban boost (Source: Economic times)

Godrej Natures Basket to

invest over 100 cr to
expand in West, South India
(Source: Business Line)

Grocery delivery startup urDoorstep bags Rs 10 Crore

(Source: blackfridays.net)
Retail Update
Subject area Merchandising
Case study: Why we need to sell plus size in a size
zero world (Source: Economic Times)
I am yet to find a sports bra that fits me, rues
36-year-old Paromita Deb Areng. A senior HR
manager at a healthcare company, Areng has
been a plus-sized person all her life. Whats
wrong with my shape as long as I feel healthy?
she reasons. Unfortunately, the world around her
doesnt see things the same way. Weight-loss or
gain is a conversation starter with family. Friends
still joke about giving her that extra slice of pizza
at birthday parties. She has learnt to live with it.
What hasnt been easy to live with is the sheer
apathy the bulk of marketers across categories show towards people like her.

Can something this big be niche? After spending her years in college wearing mens shirts
and denims, hunting for clothes at unbranded stores or relying on tailor-made apparel,
once she started working, things got better for Areng. Marks & Spencer had arrived in
India with a range for her body type.

Except, she found the brand really expensive. Areng has moved to online shopping now.
Nobody judges you there, she says. In the last three years, Amazon Fashion has seen an
average of 280% growth in sales of large size categories across kids, men, and women;
whereas the brands overall growth has been relatively lower at 100%. Myntra has seen an
average 70% hike in sales of plus size clothing for women across ethnic and western wear.

Even offline players specifically catering to the segment, like aLL, Pluss, Xmex, and
Mustard, facilitate online buying now. aLL (A Little Larger part of Future Lifestyle Fashion),
the pioneer in the category, has seen 30% y-o-y growth in sales over the last couple of
years. In August this year, it collaborated with fashion designer Shilpa Chavan to
introduce Lakme Fashion Weeks first ever plus size
show where models were chosen from an audition of 160 people. Even brands like Aditya
Birla and Westside have ventured in the segment with their lines like Alto Moda and Gia.

Size doesnt matter : Why is India Inc reluctant to acknowledge its burgeoning plus size
economy? Some of the (obvious) reasons: the segment is too small to justify marketing
expense. For ethnic wear brand Biba, plus size clothing takes up 8%-10% of inventory.
Marketing campaigns revolve around the brand thought. We look at promoting plus size
through BTL instead, says Siddharth Bindra, MD of Biba.
Retail Update
Hemant Pursnani, director - business development, Xmex, believes pull is not necessary in
this category . The demand is already there. People find us on their own. Moreover, the
price of plus size clothes is very high because its a niche industry and theres not much
competition. If brands start advertising, theyll have to include that cost in the price as
well, points out Hoimi Bandyopadhyay, a casting director who has modelled for Xmex in
the past.

Shame Shame, Body Shame! Then theres body shaming! In India, we are not too far
removed from the time Guddi Maruti was considered comedy gold purely because she
was fat. This is a country where everyone from strangers to hosts of comedy shows make
your weight their business.

Besides, even if a brand does strike out with a body positive message, its swimming
against a tide of ads and cues spoken and unspoken that make it very clear whats worth
aspiring for and what the norm ought to be.

Anaggh Desai, founder of AD consulting, and a plus-sized consumer himself, points out
For every brand taking up the cause of plus sized janta, there are 90 telling you, if youre
not fit, youre going to die. I have lost nine friends this year - most of them were below 40
and extremely fit. Why do we link the two things?

That people are becoming more comfortable in their own skin is something all these
players have gathered. Which is why they are fast moving from plus size clothing to plus
size fashion.

Why not join the Real Beauty brigade? In any

case, causevertising has been the flavour of this
decade what with all kinds of cosmetic and non-
contextual brands propagating and celebrating
real beauty in some form or the other. Recently,
Ratnasagar Herbals roped in famous plus-sized
comedian Bharti Singh as the brand ambassador
for Joy - Honey and Almonds Body Lotion. ALL is
contemplating a mainstream campaign in the
near future too.

Instead of waiting for consumers to discover them, its up to the brands to reach out. It
could allay some of the damage caused by an environment that encourages body
shaming. Susan Credle, global CCO of FCB had told us advertising can do incredible
things, when done right.

The outcome of one well-meaning mainstream campaign may stand the test of RoI, and
who knows, it could potentially change the narrative of this category in India. Isnt that a
chance worth taking?
Retail Update
Subject Area : Consumer Behaviour
Case Study : The consumer is a paradox
(Source : Business Line)

Here is an interesting story. Surekha loves being

part of the online social sphere. She is digitally
connected, every day and every hour to his
friends, cousins, family and colleagues. These
connections bring Surekha great joy.
Simultaneously, though, Surekha is also confronted
with the big bugbear of her generation: relentless
digital overload. She would like to immerse herself
in real conversations and real relationships,
uninterrupted by digital cacophony.

Social time vs me time : This story illustrates why todays consumer is a paradox. So
marketers can either cater to Surekhas digital needs and voyages by creating an even
smarter mobile phone or social website for her; or, on the other hand, they can provide
her offerings that play to her yearning for the real pleasures of the physical world.
Marketers therefore have the opportunity to offer them very good solutions. Here are
some other consumer paradoxes which are worthwhile thinking about.

Formal vs informal : Many offices have a Friday dress-down code, which is well
appreciated by so many of us. Informal dress makes us feel at ease with ourselves, and it
often makes us feel liberated as well. And then there is the sweet spot that sits at the
junction of this paradox, apparel that is formal but also informal, that straddles both
spaces at the same time.

A good example of a brand that occupies this sweet spot is Hush Puppies, the famous
brand of formal mens shoes, with the sole of a sports shoe, and a design that is
comfortable for brisk walking and running. Hush Puppies offers an easy, elegant look that
can be worn quite comfortably with a formal suit, but also equally comfortably with a pair
of jeans.

International vs Indian pride : A large segment of Indian consumers thinks it is aspirational

to own and use international brands. Many Indian consumers in the same segment also
love brands that unabashedly fly the flag of Indian tradition and pride.

Once again, at the sweet spot of this wonderful paradox are rapidly growing brands with
unique appeal, such as Paper Boat and Fabindia. Both these brands are rooted in
authentic Indian tradition, but at the same time they also have very international
sensibilities.
Retail Update
Watch out : Amazon Go store lets shoppers pick up
goods and walk out (Source : The Guardian)
Amazon has opened a corner store
where customers can pick up their
groceries and just walk out without
having to queue up and pay at the
checkout.

The company said shoppers at its

Amazon Go store will have the cost
of their purchases automatically
billed to their Amazon Prime
account.

Sensors will track customers as they

go about the store and record items they pick up.
The internet retailer, which has grown into a $359bn (282bn) company in the 22 years
since its founding, claimed the new service was the worlds most advanced shopping
technology.

With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter
the store, take the products you want, and go! No lines, no checkout.

(No, seriously.)The Amazon Go store, which is 1,800 sq ft and sells most food staples,
follows the Seattle-based companys launch of a physical bookshop in its home town last
year. Bookshops are also slated to open in San Diego, New York, Portland and Chicago.

The company, which has been offering its Fresh service in some densely populated parts
of the US since 2007, has been expanding the grocery delivery service rapidly, recently
adding new cities across the US. It is now available in Seattle, New York, Washington,
Boston, northern New Jersey, Philadelphia, Connecticut, Baltimore and large parts of
California.

In June it launched outside of the US for the first time, offering grocery delivery to homes in
parts of north and east London.

The British service is offered to Amazon Prime members in 69 postcodes for an additional
6.99 ($8.50) a month.Amazon posted annual sales of $107bn last year, more than double
the amount it generated just four years earlier. Its net income totalled $596m.
Retail Update
Watch out : Smart wearables startup Leaf Wearables
set to unveil safety watch for kids (Source : Financial Express)
The year 2015 witnessed 3,27,394 crimes against
women as per the National Crime Records Bureau,
including 34,651 cases of rape. The number of crimes
against children was 94,172 which included crimes
such as kidnapping, rape and sexual harassment
amongst others.

With an aim to ensure that chidren feel safer and can

seek help easily, Delhi-based Leaf Wearables, run by
Leaf Innovation, the start-up behind connected
jewellery for women, is now foraying into childrens
wearables. It will soon launch a safety watch for kids with GPS and GSM capabilities under
its Leaf Wearables brand.

The watch will allow children to make calls to designated guardians without needing to
pair it with a mobile phone. The watch has an SOS button which sends the childs location
to the guardians and makes a call automatically as well, said Paras Batra, co-founder,
Leaf Wearables.

Guardians can download the SAFER by Leaf app on their phone through which they
can track the childs location and call the childs watch. The safety watch is expected to
be priced around Rs.5000. We will start pre-booking soon and the product will be
launched by early 2017, added Batra.

Leaf Wearables first product Safer is a piece of jewellery which can be worn as a
pendant. The jewellery has an in-built button, which works on Bluetooth low energy and
thus works in coordination with the Safer app on the users smartphone. In an emergency
situation, the user simply double-clicks the pendant, which sends an alert to the victims
pre-designated network. Priced at R2499, the jewellery takes just 15 minutes to charge for
a week of use.

Since its launch, Leaf Wearables has sold over 8000 units, and has an online presence
across the globe, including in the US and the UK. It also has distributors in Turkey and the
product is available in 70 retail stores. Most recently, it bagged a deal from distributors in
South East Asia (SEA) to have a retail presence in the region. While the start-up plans to
strengthen its international presence via distributors, Batra said that India will remain the
focus for Leaf Wearables.
Retail Update
5 Signs Of High Emotional Intelligence (Source : Forbes)
Emotional intelligence predicts peoples ability to regulate themselves, manage other
people, and achieve success. So, how can we tell if someones got it or not? Here are
five signs of people with high emotional intelligence.

1. They handle criticism without denial, blame, excuses or anxiety.One of the

hallmarks of high emotional intelligence is self-
awareness. Self-awareness is a deep
understanding of what makes us tick; what angers
us, makes us happy, bores and interests us. Its
also means that we can appraise ourselves, faults
and all, with great honesty and clarity.

So when people with high emotional intelligence make

a mistake and get criticized for it, it doesnt send them
into an emotional tailspin. Its simply a fact to be noted,
analyzed and corrected.

2. Theyre open-minded. A high level of self-

awareness lets emotionally-intelligent people listen to a situation without reacting to
judgment. They dont automatically dismiss ideas just because they are different
from their own. This makes them a popular go-to person when theres trouble,
issues, challenges or just a need for a sympathetic ear. You wont find them chit-
chatting all day, or tolerating negative personalities, but they do have a knack for
helping people quickly set things right.

3. Theyre good listeners. Great listening requires a developed listening structure that
separates the facts from interpretations, reactions and ends. People with emotional
intelligence can identify the emotions that shut down their ability to listen.

Theyve worked at developing the ability to divorce themselves from those

emotions so they can remain open and able hear what is really being said.

4. They dont sugar-coat the truth. Emotional intelligence requires recognizing

emotions in others, but this other awareness doesnt mean shying away from
speaking the truth or using tricks to try and soften the blow of tough feedback.
People with emotional intelligence know how important it is that tough messages
get heard.

5. They apologize when theyre wrong. People with high emotional intelligence dont
invest valuable time trying to prove they are right when they realize theyre wrong.
Instead of looking for excuses, they offer a simple, honest apology that lets them quickly
get back on track.
Retail Update
i-mpulse - 71
(Abhishek Bijanu, ACM, Lifestyle & Pranshu Dixit, Department Manager ,Decathlon)

Q.1 Name the Global payments major that has filed a complaint opposing the
registration of Paytm's Trademark .

Q.2 Name the two online grocery retailer that will home deliver cash upto Rs 2000
to consumers who place order on their platform .

Q.3 Name the Fashion discount chain that launched a 3-day Free Shopping
Weekend mega sale event in order to take on Flipkart's Big Shopping Days and
Snapdeal's Unbox 2017 sale .

Q.4 Name the Online fashion and lifestyle player that has recently launched a
category focused campaign showcasing its range of sports apparel and footwear.

Q.5 Which Japanese consumer brand has re-entered the Indian market and has tied
up with a local Indian electronics distributor (Paras Group ) to begin sales ?

Q.6 Name the Airport that has launched Indias first airport e-Shopping platform
www.shopflydel.in for domestic passengers.

Q.7 Which digital wallet company recently launched an e-wallet protection plan for
all its users, both consumers and merchants in partnership with Reliance General
Insurance Company ?

Q.8 According to Hong Kong-based Counterpoint Technology Market Research

which e-tailer in India has gained the number one position in the Smartphone
market ?

Q.9 What is the speciality of the programme "Reach " launched by Shopclues under
its Business Edge Initiative ?

Q.10 Name the Switzerlands 165-year-old luxury brand that is returning to India in
a joint venture with Reliance Brands Ltd .

Send your answers to stimulusretail@gmail.com

on/before 01.01.17 mentioning your Name, Batch & Campus.
Retail Update
Answers to i-mpulse 70
(Best entries received from Nutan Nayan Nigam (PGDRFM 10),Akshay Yadav(DRFM 11),Damodar
Awasthi (DRFM 11),Shivangee Sahay (B.Des),Sristy Kumar (B.Des) & Sandeep Srivastava
(PGDRFM 10) Congratulations! )

(1) Siam Makro (Thailand) (2) Snapdeal (3) Decathlon & Arena (4) Bhubaneswar
(Odisha) (5) Freecharge (6) Myx (7) Bookmychotu provide its customers with a 'helper'
to stand in long ATM queues for them. This 'helper' will stand in the queues for Rs. 90
per hour on behalf of the customer (8) Flipkart (9) It uses computer vision, a whole
bunch of sensors and deep learning to let you walk into a store, sign in with an Amazon
Go app, fill up your bags and leave without stopping for a checkout line (10) Flipkart
Smart buy

RETAILOGY
Retail Update
LOGO QUIZ 28
(Abhishek Bijanu,ACM,Lifestyle & Deepti Kumari, DFRM10,NOIDA)

Identify the following companies with help of their logo

Send your answers to stimulusretail@gmail.com on/before 01.01.17

mentioning your Name, Batch & Campus.

Answers to Logo Quiz 27

( Best entry received from Sristy Kumar (B.Des) Congratulations ! )

(1) Freshmenu
(2) Careem
(3) Btwin
(4) Ather
(5) Hamleys
Retail Update
Job Openings (Source : Alumni/FB GroupFDDI(Retail)- Jobs /Internship )
(Ankit Shukla, PGDRFM,Noida)
___________________________________________________________________
Opening for a Client Servicing /BD profile for a Marketing/Event agency.

Required Skills: Good Communication, knack for creativity, proficiency in MS

Office, understanding of the latest digital media, knowledge of Experiential
Marketing trends and best practices.

The aspirant should be a team player who can work with Creative,
Operations and Vendors to develop a strategic plan. Aspirant should have
the ability to work under pressure without compromising with the deadlines
and quality.

Freshers can also apply. Interested candidates can send their resume to
ayushi@conceptsandsolutions.in

Internship opportunity with MASSIMO DUTTI(Inditex brand):

Profile: Sales Assistant Location: NCR

Time Period: 1 month(20Dec-20Jan preferably)

Responsibilities: -Customer interaction and service-Sales Target-Stock

Managment-Team management

Contact:Hemant Chaudhary ,Assistant Store Manager+91 88602 99035

Need Fashion Consultants for Top Luxury Brands under Reliance : Paul & Shark
, Bally , Kate Spade . Job location : DLF Emporio , Vasant Kunj

Contact : Aman Sudan(9711937057), Aman.sudan@ril.com

Needed a Merchandiser for Apparels for Mayor Sports pvt. ltd.(Brand

Slaznger)Experienced preferred.
Contact : Ashutosh Gupta -ashutosh.g262@gmail.com
________________________________________________________________________
Retail Update
Immediately require 3 candidates for "TATA CLIQ". Details are as under:
Job Profile: Order Fulfilment,Location: Delhi & Mumbai

Salary: 15-17k PM ,Experience: 6 Months to 1 Year,

Payroll: Third Party,Candidates should be willing to travel.

If interested; please contact Rahul Jain
__________________________________________________________________________

Store Coordinator(Visual Merchandiser) for Zara(Inditex brand)

Based in Delhi(NCR). Experienced preferred.
Send your resume to beri.nakul5@gmail.com.

__________________________________________________________________________
INTERNSHIP OPPORTUNITY WITH Pepe Jeans:

2 Profiles: Marketing and Designing/Product Development.

Looking for candidates for internship in denim design for sample

development for two months at Mumbai location.

Secondly, we are looking for marketing intern for AW catalogue

coordination.

Time period-Minimum:45 days

Starting in January
Please share resumes on npatil@pepejeansindia.com
________________________________________________________________________
Footwear Merchandisers!!

Looking for an Assistant Merchandiser for one of a leading footwear

organisation based out of Gurgaon.

The person should have worked upon OTB, Buying plan, MS Excel and should
posses good product knowledge. This role requires direct reporting to HOD.
Pls message Rahul Jain, if interested.
Retail Update
Retail Update
VISUAL TREAT
(NUTANNAYAN NIGAM, PGDRFM, NOIDA)
Retail Update
FDDI Retail -Facebook Page

https://www.facebook.com/FDDIRetail

FDDI Retail Plus -Facebook Group

https://www.facebook.com/groups/FDDIRetail/

FDDI Retail Jobs/ Internship

https://www.facebook.com/groups/FDDIRetailJobs/ Please send us your
FDDI(Retail) Alumni suggestions/ feedbacks/
https://www.facebook.com/groups/FDDIRetailAlumni/
inputs at
stimulusretail@gmail.com
FDDI(Retail)Blog Fddiretail.blogspot.com

FDDI(Retail) on Twitter https://twitter.com/FDDIretail

Alumni Networkhttps://www.linkedin.com/FDDI

Mentor Alumnus :

AbhishekBijanu

ACM, Lifestyle

Resource Students: Editor: Chief Editor:

Sandeep Srivastava,PGDRFM10 Renu Sharma Anil Kumar Sharma

SparshKackar PGDRFM 10 Consultant (Retail) Chief Consultant (Retail)

UtkarshVaishnav PGDRFM11 FDDI, Noida FDDI, Noida