STARTUP

SOLUTION
ROADMAP
1 ID EA STAG E YOURE UNFUNDED... FOR NOW.

At this stage its all about turning that idea in your mind into a product
thats documented on paper. Just a few pages conveying your core
value proposition and how you plan to deliver it will do. That clarity of
concept will make it much easier to bring-on co-founders, investors,
and developers down the road.

YOU HAVE DRAFT AN DECIDE IF GET A PROTOTYPE

AN IDEA ELEVATOR PITCH YOURE SERIOUS

Further Reading:

7 Characteristics of Revolutionary Mobile App Ideas

Prototyping Your App Idea: Why You Should and How to Do it
5 Steps to Crafting a Killer Elevator Pitch
How to Know If Your Mobile App Idea Already Exists
6 Steps You Need to Take After You Have an App Idea
YOUVE GOT SOME CASH TO
PUT BEHIND YOUR CONCEPT.
FUNDI N G STAGE 2
Now that your product is documented, its time to raise seed
funding. That means preparing persuasive pitch materials like
prototypes, business plans, and decks. Consider bringing on
co-founders. Then set up meetings with potential investors.

SECURE FIND A DRAFT A DRAFT A GATHER

INITIAL CO-FOUNDER PITCH BUSINESS MARKET
SEED FUNDING DECK PLAN FEEDBACK

Further Reading:

How to Build a Great Founding Team for Your App

How to Conduct Great Customer Interviews for Your App Idea
4 Ways to Validate your App Idea Before Wasting Money on Development
The Importance of Gathering Market Feedback and How to Do It
How To Write A Business Plan for Your App Startup
3 DEVELOPM ENT STAGE FUNDING SECURED, SEATBELTS BUCKLED.
READY TO GO.

Now for the fun part, building your product! Choose

a team, prioritize features, and get to work. When you
finally launch, take a night to celebrate, and then right
back to work to acquire those initial users!

SELECT YOUR DEVELOP LAUNCH IT PROMOTE IT

DEVELOPMENT YOUR MVP
TEAM

Further Reading:

7 Questions To Ask So App Developers Dont Rip You Off

Everything You Need to Know About App Install Campaigns
How to Leverage Your MVP
Fundamentals of Planning a Successful Pre Launch App Campaign
35 Actionable App Marketing Tactics for Explosive Growth
Post-launch, if analytics show that youre gaining traction and users are deeply
engaging with your app, then its time to raise additional funding for aggressive
user acquisition and product expansion. If, on the other hand, youre struggling
to retain users and gain traction, then you need to figure out why and cost-
effectively pivot your business model to try and get traction.

SC A LI NG STAG E
FAST GROWTH OR SLOW BURN, ITS
ESTABLISH TIME TO SUSTAIN THE CLIMB.
DEDICATED TEAM & MONITOR YOUR
ITERATE METRICS

4
PIVOT I NG STAG E
CORRECTING THE COURSE TO
OPTIMIZE GROWTH.

STRATEGICALLY RE-ASSESS BUSINESS

Further Reading:
MODIFY MODEL TO CAPTURE NEW
PLATFORM OPPORTUNITIES
The Secret to Mobile App Stickiness
User Churn: Why it Happens & How to Prevent it
The Quick & Dirty Formula for Calculating yourApp Startups Valuation
App Launched? 4 Things To Look For In Your Analytics