SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT Pune

Symbiosis International University

Accredited by NAAC with A Grade
Gram: Lavale, Tal: Mulshi, Dist- Pune - 412115
2. PROJECT PLAN (Road Map)
Name of the student
KRISHNAN SUBRAMANIAN

Roll No 39199

Company HDFC BANK Ltd

Company Mentor Name

RASHMI PRABHU
Company Mentor Designation
DY. VICE PRESIDENT RETAIL BRANCH
BANKING

Designing a Training Module and Devising Assessment

Project Title Tools to improve Executive Presence

Understanding the various functions of RBB and

also study the various products with HDFC
Segment the market into different target groups.
And understand the unique requirement of the
target groups.
Conduct market scoping week on week for
different target groups
Generate leads for various products with HDFC.
Ensure market capitalization by converting the
leads generated.
Duration of the project 17/04/2017 TO 15/06/2017
Proposed Plan (ROAD MAP) 17/04/2017 23/04/2017 (WEEK 1)

Study and understand in detail, the various

products with features advantages & benefits.

24/04/2017 30/04/2017 (WEEK 2)

Segment the market into different target groups

and prioritize them on consultation with the
guide and based on past data.

01/05/2017 07/05/2017 (WEEK 3)

Generate leads/identify potential future

clients from the manufacturing sector

08/05/2017 14/05/2017 (WEEK 4)

Generate leads/identify potential future

clients from the Medicine

15/05/2017 21/05/2017 (WEEK 5)

Generate leads/identify potential future

clients from the traders TG

22/05/2017 28/05/2017 (WEEK 6)

Generate leads/identify potential future

clients from the service industry

29/05/2017 04/06/2017 (WEEK 7)

Generate leads/identify potential future

clients from the retail segment

05/05/2017 15/06/2017 (WEEK 8)

Ideas & suggestion on how to on board non-

HDFC bank customers