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A WORKSHOP & COMPETITION

A business model design competition, to


showcase talent and skill of a student of
strategy management.
By: Akhil Mangla
Event Proposal

STRATEGY
VIRTUOSO
Business Model Regeneration Competition
STRATEGY VIRTUOSO

Business Modes Regeneration


A business model design competition, to showcase talent and skill of a student of strategy
management.
Event Details
Title: Strategy Virtuoso
Venue: Lecture Hall 3, Lakshya Building, MDI campus, Gurgaon
Date: Begins 5th Spetember 2017
Theme: Business Model Regeneration

Background
OVERVIEW: A business model is not a business plan. Traditional business plans are written
based on research and projected assumptions. These assumptions are not market-tested
and therefore, are not convincing.

PURPOSE: To equip students with advanced entrepreneurial endeavors by identifying


problems, initiating potential solutions, validating the solutions by testing the market and
pivoting for better ones.

WHY: A business model, under the popular Business Model Canvas format, shows visually
the logic of how a company intends to make money after testing customers, suppliers,
distributors, etc. Today many businesses are facing obsolescence in their business model. Be
it a startup or a big corporate, business models are becoming the focus of this generation of
business managers. Old business model is being deemed unfit and need a strategic redesign.

Proposed Event
Executive PGPM students as part of SAME Finance Club propose to organize an in-campus
activity on the theme of business model regeneration. The event shall run for Part time and
NMP students with one workshop on business model design and competition on the same
theme. The event shall be spread around a span of two months with ample opportunities
for students to learn and focus on skill development. Aim of the activity is to improve job
readiness of students and make them interview ready.

Proposed Program
The entire activity shall have student participation along with faculty support from are of
Strategy Management. The event shall have four phases. First phase, will be invitation of
team registrations for the "Strategy Virtuoso" Competition. Phase two, shall involve team
members to attend the Business model workshop with flag of to the competition. Phase
three, shall be students interaction with the industry connect in the business allocated to
them, on a one to one basis. And prepare the final deliverables as per the guidelines issued.
Phase Four, shall be Final submission, evaluation and presentation followed by Pragmatic
inputs panel to discuss and deliberate on the functional takeaways from the activity.

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Audience
Expected audience for the conclave is Executive-PGPM students at MDI (Both NMP and PT-
PGPM). Expected audience is of 35-50 exclusive and focused participants. These participants
shall be provided with free workshop and event registration (including a business model kit).

Value generation
The event shall generate intellectual value for MDI students. It comes with numerous skill
enhancement opportunity. Therefore, improving talent pool and making candidate more
interview ready. MDI shall be highlighted as a Think Tank discussing on Business model
regeneration, highlight MDI capabilities as 'Leader Maker' and business consultancy hub.

Requirements from Students


Step-by-step requirements
1. Form a team. Teams must be comprised of 2 3 students. A leader must be
appointed for each team. Bonus points will be given to teams with diverse
specialisation focus like Strategy, Marketing, Finance, Operation, HR/OB, Economics,
etc.

a. Register: Team leaders must register team participation by filling out this
form.

2. Attend the workshop on __ September 2017: Teams are highly recommended to


participate in the workshop.

3. Take advantage of the following resources:

a. Book by Alexander Osterwalder, "Business Model Generation: A Handbook


for Visionaries, Game Changers, and Challengers". Business Model
Generation is a handbook for visionaries, game changers, and challengers
striving to defy outmoded business models and design tomorrow's
enterprises. If your organization needs to adapt to harsh new realities, but
you don't yet have a strategy that will get you out in front of your
competitors, you need Business Model Generation.

4. Submit the deliverables: By 10th November, team leaders must email the following to
same.finance@mdi.ac.in.

a. The business model canvas will be the primary tools for communicating the
works. Compile it into a 12 slides presentation, with 9 slides deliberating on
each component

b. PDF file: Content: Slides appendix to a 10 page or so business report covering


Business focussed upon, its industry Porter 5 force analysis, Market analysis

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using 5 C framework, Revenue model summarised and Business model details


as you wish to organise.

5. Attend the Final Event: All teams are highly recommended to attend. 6 best teams
will be selected to pitch in front of judges in a closed door presentation. The winning
team wins as award prize of Rs 10,000/- and the Runner-up gets an award of Rs.
5,000/-. The panel shall deliberate in front of audience over the competition and
challenges faced in comprehensive redesign of business models.

Criteria
If the students use the business model canvas

If the students clearly state their assumptions/hypothesis: identify the most crucial
assumptions to test first (the one that would kill their model)

If the students pivoted the models after customers Business model provides clear
ROI points and operational efficiencies.

If students have developed a sample flow of business operations to be explained


using business model canvas.

Timeline
Registration Deadline

o September 2017

o Deadline for team leaders to submit the list of team members in order to be
eligible for the next round.

Business Canvas Workshop

o Date: September 2017

o Time: 10:00 AM to 01:15 PM

o Venue: Lecture Hall III Lakshya Building, MDI Campus, Gurgaon

o Program: Workshop on Business Model Design and Regeneration by Prof


Ankur Roy.

Schedule:
Time Session Activity Delivery
AM 10:00 - 11:30 Workshop Session 1 By Prof Ankur Roy on Business Model Design
AM 11:30 - 11:45 Tea Break
AM 11:45 - 01:15 Workshop Session 2 By Prof Ankur Roy on Business Model Design

Submission Deadline

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o 10th November

o Deadline for team leaders to submit deliverables

Final Event

o Date: December 2017

o Time: 10:00 AM to 12:00 PM

o Venue: MDI, Auditorium, Gurgaon

o 6 best teams will be selected to pitch in front of judges in a closed door


presentation. The winning team wins as award prize of Rs 10,000/- and the
Runner-up gets an award of Rs. 5,000/-. The panel shall deliberate in front of
audience over the competition and challenges faced in comprehensive
redesign of business models.

Schedule:-
+Time Session Activity Delivery
AM 10:00 - Event Recap Event Journey speech and Panel Introduction and Opening Address on
10:30 and Guest Business model Redesign
Introduction
AM 10:30 Session 1 Business Model Expert Speaker, Session 1
11:00
AM 11:15 - Session 2 Business Model Expert Speaker, Session 2
11:45
AM 11:45- Panel Pragmatic views on Event Industry, contestants and remarks
12: 30 Discussion
PM 12:30 Business Three Group presentation from best in the industry segment
13:00 Model Group
PM 12:45 Award Prize distribution, Vote of Thanks
13:15 Ceremony