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Chukwudi Anyaeche

7200 N Claremont Ave Apt 202, Chicago, IL 60645 (773) 595-9087 canyaec2@gmail.com

KEY AREAS OF EXPERTISE

MS Word, MS PowerPoint, MS Excel, MS Outlook, MS PowerPivot, Email Marketing, CRM Software, Social Media
Marketing, SEO, SEM, Google Analytics, Raven Tools, Google Adwords, Word Press, Google Webmasters, Budget
Forecasting, Affiliate Marketing, Sales Projections, Data Mining, Ad-Hoc Reporting, JIRA/Confluence, Nielsen
Reporting, DoubleClick for Advertisers Reporting, Crimson Hexagon, Adobe Audience Manager, SalesForce, Media
Buying

EDUCATION
Masters in Business Administration, Marketing Planning & Strategy 05/2017
DePaul University, Kellstadt Graduate School of Business Chicago, IL
Bachelor of Liberal Arts & Science, Communications 05/2012
University of Illinois at Urbana Champaign Champaign, IL
Twitter Flight School 04/2016
Udemy Excel 2010 Certification 11/2012

WORK EXPERIENCE
CJ Affiliate by Conversant 08/2016-Present
Associate Account Manager Chicago, IL
Partner with diverse client portfolio to grow their affiliate channel through strategic planning towards specified KPIs
Build quarterly budget outlining revenue and recommended projections per quarter
Collaborate with publisher website to secure impactful media placements that offers the best visibility for the client
Commence outreach to new publishers who can offer the most incremental push for client needs
OMD 06/2015-05/2016
Senior Analyst Chicago, IL
Offered strategic optimizations for Gatorade and Propel partners for increased campaign awareness
Coordinated and lead campaign meetings to review progress, final results, and optimizations for future campaigns
Distributed ad hoc reports displaying campaign on target compositions for Gatorade and Propel clients
Utilized historical partner data to select opportunities for future marketing plans

Rakuten Marketing 04/2013 11/2014


Marketing Analyst Chicago, IL
Analyzed merchant compensation structures baseline and private offers and suggest optimization strategies
Incorporated advanced data analysis techniques to analyze large data pools
Provided online marketing metrics and program analysis for standardized and ad hoc reporting of online sales
Projected quarterly sales and budget figures for all clients based on historical affiliate data

TEMPORARY WORK EXPERIENCE


Sears Holdings Corporation 12/ 2012 - 04/ 2013
Contract Market Analyst Hoffman Estates, IL
Managed all data analysis and data manipulations for weekly reports on Kmart apparel budgets and reports
Generated consolidated analytical report for forecasting sales projections for forecast and actual sales
Incorporated analytical report into creating weekly forecast, released, and actual circular sales report
Interpreted and analyzed various project datasheets to report trends to upper management

eTechnologies 08/2012 - 12/ 2012


Online Marketing Intern Northbrook, IL
Conducted competitive analysis, SEO keyword research, and content update for 100+ websites
Modified website content through the use of HTML software
Presented analytical report of weekly traffic data utilizing Google Analytics, Raven Tools, and Google Webmasters to
marketing department
Performed social media marketing for 100+ websites through the use of Facebook, Twitter, YouTube, and other social
media outlets

LEADERSHIP
Phi Beta Sigma Fraternity Inc., Epsilon-Xi Chapter 08/2009

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