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7200 N Claremont Ave Apt 202, Chicago, IL 60645 (773) 595-9087 canyaec2@gmail.com
MS Word, MS PowerPoint, MS Excel, MS Outlook, MS PowerPivot, Email Marketing, CRM Software, Social Media
Marketing, SEO, SEM, Google Analytics, Raven Tools, Google Adwords, Word Press, Google Webmasters, Budget
Forecasting, Affiliate Marketing, Sales Projections, Data Mining, Ad-Hoc Reporting, JIRA/Confluence, Nielsen
Reporting, DoubleClick for Advertisers Reporting, Crimson Hexagon, Adobe Audience Manager, SalesForce, Media
Buying
EDUCATION
Masters in Business Administration, Marketing Planning & Strategy 05/2017
DePaul University, Kellstadt Graduate School of Business Chicago, IL
Bachelor of Liberal Arts & Science, Communications 05/2012
University of Illinois at Urbana Champaign Champaign, IL
Twitter Flight School 04/2016
Udemy Excel 2010 Certification 11/2012
WORK EXPERIENCE
CJ Affiliate by Conversant 08/2016-Present
Associate Account Manager Chicago, IL
Partner with diverse client portfolio to grow their affiliate channel through strategic planning towards specified KPIs
Build quarterly budget outlining revenue and recommended projections per quarter
Collaborate with publisher website to secure impactful media placements that offers the best visibility for the client
Commence outreach to new publishers who can offer the most incremental push for client needs
OMD 06/2015-05/2016
Senior Analyst Chicago, IL
Offered strategic optimizations for Gatorade and Propel partners for increased campaign awareness
Coordinated and lead campaign meetings to review progress, final results, and optimizations for future campaigns
Distributed ad hoc reports displaying campaign on target compositions for Gatorade and Propel clients
Utilized historical partner data to select opportunities for future marketing plans
LEADERSHIP
Phi Beta Sigma Fraternity Inc., Epsilon-Xi Chapter 08/2009