CLEVERTAP
The CleverTap Platform provides a single,
consolidated and comprehensive solution for all
your app analytics and user engagement needs.
Properties :
Advanced Behavioral Segmentation:
Segment users based on any combination of past
behavior and profile attributes or add them to a
live segment based on their app activity in real
time.
Analyze behavior for any segment, or reach
mobile users with personalized, contextual
messaging.
Cohorts:
Group users who have taken a certain action in
your app and track their subsequent actions over
time.
Measure retention, engagement and a variety of Create Targeted Campaigns:
business metrics for a cohort of users on a daily,
weekly and monthly basis:
Funnels:
See exactly where app users are dropping off in a audience of your campaign can be defined by
multi-step process.
Improve conversions by engaging users with the
right message at the right time and reduce churn.
AWS PINPOINT
Amazon Pinpoint makes it easy to run targeted
campaigns to drive user engagement in mobile
apps. Amazon Pinpoint helps you understand user
behavior, define which users to target, determine
which messages to send, schedule the best time to
deliver the messages, and then track the results of
your campaign.
Properties:
Understand User Behavior:
Amazon Pinpoint gives you a clear view of how
users are engaging with your mobile app. Amazon
Pinpoint includes real-time analytics with
dashboards for analyzing user acquisition, user
engagement, monetization, user demographics,
custom events, and campaign funnels so you can
understand how users engage with your
application.
With Pinpoint, you can filter user data by entire
segments, segmentation attributes, or time, and
then view and drill down on the data in the Pinpoint
dashboard.
Amazon Pinpoint lets you create targeted
campaigns that deliver relevant and personalized
push notification messages to targeted segments of
your apps user base. Segmentation for the
common metrics like the number of times your app
is opened, or custom metrics like usage of specific
features in your app.
You can use data from a variety of different sources
to define your target segments in Amazon Pinpoint.
Pinpoint can automatically collect user data from
your mobile app, or import data collected in other
AWS services such as Amazon S3 and Amazon
Redshift. Integration with data in third party data
sources is easy. Just export your data to Amazon S3
and utilize the pre-built integration to import your
data into Pinpoint. Once you define your target
 segments you can run push notification campaigns
that can be customized and integrated directly into
the user experiences of your mobile app.

Measure Results:
Amazon Pinpoint provides reporting on app usage
activity to track the impact of your campaign on
user engagement, including the number of times
the app was opened as a result of the campaign,
and revenue generated from campaigns. You can
also export the resulting event data and run custom
analytics using your existing analytics tools.
Pinpoint can also help you A/B test different
messages, track results, and then send the best
message to your target segment.

Implementation: Implementation:
Manual event capturing by using Javascript code
Steps:
1)Register the app with clevertap community
and generate the CLEVERTAP_ACCOUNT_ID and
CLEVERTAP_TOKEN.
2) Register the app with GCM and generate the
GCM_PROJECT_NUMBER.
3)Add clevartap plugin in phonegap level by
using following cordova command in terminal
cordova plugin add
https://github.com/CleverTap/clevertap-
cordova.git --variable
CLEVERTAP_ACCOUNT_ID=Clevertap id --
variable CLEVERTAP_TOKEN=clevertap token --
variable GCM_PROJECT_NUMBER=project
number.
4)Cordova will take care of manipulating of
android manifest and plist files.
5)insert below code into device ready method.
onDeviceReady: function() {
app.receivedEvent('deviceready');
CleverTap.notifyDeviceReady();
...
},
5)Create a JSON object on each required event
and call clevertap instant with JSON as a
agument.
6)deploy the APP on device and login to the
clevertap account you can see the current users,
and activate uninstalled users.
Advantages
1)Push notification enabled
2)easy to implement and use
3)can create events from backend and can see
the members with full details
4) no rules applied to store data use simple JSON
with all required data
Manual event capturing by using Javascript code
Steps:
1)Register an account in AWS.
2)login to account go to mobilehub and register
app
3)Install entire AWS sdk as a javascript component
a)using NPM npm install aws-sdk
b)using Bower bower install aws-sdk-js
c)Using CDN <script
src="https://sdk.amazonaws.com/js/aws-sdk-
2.45.0.min.js"></script>
4)Create AWS instance using
var AWS = require('aws-sdk');
5)Create AWS instance using
var pinpoint = new AWS.Pinpoint();
6)Create a campaign using
pinpoint.createCampaign(params, function (err,
data) {
if (err) console.log(err, err.stack); // an error
occurred
else console.log(data); // successful
response
});
7)on required event create JSON and call pinpoint
instance as the json object as an agument.
8)login to AWS account, go to pinpoint and try to
read the data based on created campaign.
Advantages
1)Push notification enabled
2)its no sql so no need to use quires and it is faster
3) no rules applied to store data use simple JSON
with all required data
5)you can see current number of users and
uninstalled numbers in backend
Disadvantages
1)event will reflect after 2 mins in back end.
2)If you want to create new event means you
need to register the event first with name than
use it.
Disadvantages
1)Lack of proper documentation for Hybrid Mobile
APPS.
2)Its hard to implementation.
3)Some times failed to create instance.