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Coin Model
v.15
About Unikrn
Unikrn was established in November of 2014. We are the only fully-regulated, licensed and dedicated esports bookmaker on the planet.
Our amazing partnerships include our close relationship with Australias largest betting company, Tabcorp.. In 2015, we raised a total
of $10,000,000 from the likes of Ashton Kutcher, Guy OSeary, Mark Cuban, Shari Redstone, Elisabeth Murdoch, 500 Startups, Tabcorp,
Indicator Ventures and Hyperspeed Ventures. Our lead investor is well-known for their early investment in Snapchat, and the partners
were early to invest in many other Silicon Valley success stories, including Twitter and Instagram. They also recently launched a
Financial Division, which is already one of the largest movers of cryptocurrency in the world.
Unikrn has built the most technologically-advanced wagering platform for esports, including both skill-based and spectator betting
products. We have also thoroughly tested the efficacy of real-money wagering in our esportsbook for both the UK and Australia.
Two years ago, we created a token called Unikoin. Users love Unikoin because it gives them an opportunity to bet on esports, ladder
up and win prizes in markets where Unikrn is not yet licensed to conduct real-money wagering. Weve spent the past two years honing
this product and enhancing the user experience. With over a quarter of a billion Unikoins turned over to date, we feel its time to take
the platform to the next level by introducing our cryptocurrency: UnikoinGold.
Our investors are excited about this coin offering and theyre putting their weight behind it however, we are saving room for the
crypto community and our userbase. Unikrn is committed to making UnikoinGold the be-all and end-all token for the esports and
gaming communities.
The coin will be an entry to a new version of the existing Unikrn spectator betting system, and it will also become the exclusive token
used on a new skill-based betting platform. UnikoinGold will power the most immersive live-betting platform for esports.
Our intention: the coin will serve as a decentralized proxy of value creating a decentralized, community-driven virtual economy. That
economy will increase in turnover based on our new skill platform, live betting experience and global expansion of an exclusive token
betting esports platform.
Trades will be executed by a system of Ethereum smart contracts that are publicly accessible and that will be open and transparent
to the network. The transfer of UnikoinGold into bonus Raffle Tickets on our platform will not impose any cost or fee to the users or
arbitrarily extract value during the conversion from the crypto-coin into the tickets, thus having a zero cost transaction model for the
conversion. UnikoinGold transferred into our site from an external wallet will be subject to the small fees imposed by the Ethereum
ecosystem upon a token transfer.
Roadmap 9
Token Launch 10
Token Distribution 10
Budget Allocation of ETH Raised 10
Marketing 17
Competition & Skin Betting Scams 18
Participation in the UnikoinGold Token Offering 21
FAQ 21
Revision History 22
UNIKRN GOLD: CRYPTOCURRENCY COIN MODEL 5
Introduction to Esports
The competitive video game industry, more commonly known as esports,
is the largest phenomenon of which many have never heard. Having
transitioned from a marketing engine for games into an independently
monetized set of spectator sports, esports are now garnering investment
from traditional sports teams, selling out stadiums around the world and
attracting tens of millions of viewers. The esports market is young (55% of
fans are between 21-35), valuable (average household income of $76,000)
and experiencing explosive growth throughout the west (76% growth in the
number of US esports fans from 2015 to 2016).
As the global market for esports has grown, the market for esports
wagering has exploded. With a CAGR of 141% from 2013 through 2016,
regulated esports wagering has easily outpaced growth rates of all
other regulated online gambling products all while facing significant
competition from illegal and unregulated skin gambling sites.
Esports are now a fixture at nearly all traditional online bookmakers, where
annual esports handle is rivaling that of sports such as hockey, rugby and
golf1. Thats all the more impressive when you consider that traditional
bookmakers lack expertise in marketing to esports fans, are only offering
limited markets on a small selection of matches and are restricting typical
betting limits well below those allowed for stick-and-ball sports.
The growing number of users and teams competing in games has led to
an increased number of bets placed and a record amount of intranetwork
currency transferred. Unikrns current economic system allows users
to earn Unikoins through a variety of tasks as well as by wagering on
competitions. These Unikoins can then be exchanged for a raffle ticket on
Unikrns internal market for a chance at winning a reward.
As wagers grow in volume and the magnitude of bets increase, users of the
system have begun to desire additional forms of liquidation in order to give
their risks more tangible value. The recent debut of ERC20 tokens on the
Ethereum blockchain has paved the way for a new cryptoeconomic model
that mutually benefits all parties involved in the transfer of the tokens.
The paper that follows describes the aforementioned token and model in
explicit detail.
1
http://www.esportsbets.com/70/pinnacle-big-wagers-on-the-international/
Cryptoeconomic Model
Cryptoeconomic models create financial incentives that drive a network of rational economic agents to coordinate their
behavior towards the completion of a process or goal. The value of UnikoinGold is derived from the utility and turnover of
the token itself from within the Unikrn platform as well as the speculative value of the token on the free market. It is also
driven by the scarcity of UnikoinGold.
UnikoinGold vs UnikoinSilver
In parallel to UnikoinGold which will become our cryptocurrency we
will launch UnikoinSilver to take the place of the former Unikoin within our
ecosystem. Users will be able to earn, bet and compete using UnikoinSilver
anywhere Unikrn operates in the world. UnikoinSilver also offers various
functionality throughout our site including the ability to acquire raffle tickets
to win prizes such as in game skins, pots of UnikoinGold, hardware and yet
unlaunched features.
Token Functionality
Raffles
Raffles offer UnikoinSilver and UnikoinGold holders the opportunity to acquire raffle tickets to win prizes (ranging from in-game
items such as skins, to a range of gaming hardware and accessories from world-class manufacturers). Raffles have proven
to be an extremely popular draw for the site, and have created a sustainable means of attracting and retaining users. Once users
understand the value proposition of Raffles, they are continuously incentivized to build up their bank of UnikoinSilver in order to
participate in future Raffles. The opportunity to win pots of UnikoinGold will add further value and excitement to Raffles, and they
will continue to increase in popularity.
Betting
Unikrns esportsbook offers the widest selection of markets on professional esports matches and tournaments in the world. We are
also testing skill-betting products which we will release later this year. UnikoinGold can be used in regulated markets for betting and
most markets for skill betting. UnikoinSilver can be used anywhere. UnikoinSilver holders can place token bets on these matches with
the potential to win more tokens, based on the betting markets we offer on each match. The beauty of the system is that betting with
UnikoinSilver is 100% free and legal, meaning users can place bets with no financial risk, yet still get the thrill of betting on esports to
earn prizes with real value.
Social Good
Together with our community Unikrn will choose three causes that are important to us and have UnikoinGold token holders vote on
where those funds will be allocated. We will distribute the funds over time via events, social opportunities, etc.
Legal Considerations
Unikrn was launched as the first dedicated esportsbook that is legal, regulated and safe. Unikrn now holds licenses to conduct
real-money wagering in Australia and the Isle of Man, with several more jurisdictions pending through independent partnerships. In
jurisdictions where Unikrn cannot yet offer real-money wagering, the Unikoin product is available.
Through our partnership with Tabcorp, Unikrn employs industry-leading practices and technology to handle account verification,
KYC, anti-money laundering, problem gambling and many other considerations. Tabcorp is globally acknowledged for its responsible
practices through inclusion in the Dow Jones Sustainability Index and the FTSE4Good Index. Unikrn is also on the founding board of
the Esports Integrity Coalition (ESIC) the first governing body in esports designed to comprehensively address threats to the integrity
of match results such as hacking, scripting, match-fixing, DDOS and hardware manipulation.
Roadmap
Our future roadmap will be shared in a later version of this whitepaper..
Product Roadmap
Skill Betting
Casino Expansion
Token Launch
Token Distribution Token Distribution
Presale of Tokens
Calendar
Private Presale to existing stakeholders - now until Presale
Presale Registration (30 days) - July 15 - August 15
Presale (10 days) - September 8 - September 18
Crowdsale (10 days) - September 22 - October 1
The Presale of UnikoinGold has already started privately, available to Unikrns existing investors. We will open up Presale registration
to qualified participants from our community for 30 days from July 15th to August 15th. Qualified participants include existing Unikrn
stakeholders and community, along with registered Presale participants.
The Presale will take place over a 10 day period from September 8th through September18th. The Crowdsale will take place over a 10
day period from September 22nd to October 1st.
Exact dates are subject to change so please register on www.unikoingold.com to ensure you are up to date with the latest information.
The minimum participation in the UnikoinGold token presale and pricing is still being determined. Accepted currencies for the presale
tokens are USD, Ether and Bitcoin.
After the presale, UnikoinGold may be purchased solely with Ether by sending Ether from an existing wallet to the contract address that
will be defined within 48 hours of the sale. UnikoinGold will be sent directly to the address that sent the funds to the contract. All funds
sent to the contract address after the sale has completed will be refunded. Any other form of cryptocurrency can be exchanged for
Ether on a traditional cryptocurrency exchange and used to participate in the crowdsale.
There will be a lockup period for the company reserve, early token sale, and team pool.
5% Contingency
A majority of the unsold tokens not required for the operations of Unikrn will be stored in several distinct multisignature
cold storage vaults, which is the safest way to store tokens of this nature. Cold storage methods are practiced by many
entities with large holdings and has a proven track record in reducing or eliminating the risk of loss of coins. These holdings
will not be susceptible to cyberattacks as they will be held majority offline at all times.
All code we produced will undergo thorough auditing by our team, as well as a third-party auditor for sensitive pieces of code.
All token sale related code will be rigorously reviewed as to ensure a safe and smooth distribution of tokens and leave no
room for bad actors to intervene.
To the extent we can, we intend to make all of our token storage practices auditable and available to the community. It is
our priority that the community be empowered to safely manage their tokens. We believe that sharing the tools we use to
protect and safeguard our tokens not only helps protect our users but will also help protect us.
Key Investors
We have a number of accomplished investors who invested in Unikrn at our Series A. Here are just a few of our key investors.
Sound Ventures, Ashton Kutcher, Guy OSeary 500 Startups, Dave McClure
Team
Unikrn Core Management
Rahul Sood, Co-Founder and CEO
Prior to Unikrn, Rahul Sood created the first incubation fund for startups at Microsoft. Microsoft later consolidated their
global startup activities under Soods leadership. In June 2013, he launched Microsoft Ventures.
A serial entrepreneur, Sood spent 18 years in multiple startups prior to joining Microsoft. He founded luxury and gaming
computer manufacturer Voodoo, which was acquired by Hewlett-Packard. Voodoo brought the ENVY and OMEN product
lines to HP, contributing advanced technologies such as commercial liquid cooling and an increased focus on design.
With a deep background in video gaming and entertainment, Sood sits on the board of advisors for Razer, one of the
largest gaming companies in the world. He is also an early investor and active advisor in Vrvana, a leading Mixed Reality
hardware company based in Montreal, and also an active investor in New Jersey based Maingear PC (in which Unikrn
has a large stake).
Previously Karl was the CEO and Co-Founder of Pinion, a Steam Powered game community platform with unprecedented
access to the much sought-after gamer demographic of males aged 18-35. Pinions breakthrough technology created a
new vertical within online advertising, and was a featured company in the Microsoft Ventures accelerator prior to being
acquired by Unikrn in 2014. The Pinion network reaches over 4 million unique gamers monthly.
Marketing
Traditional betting operators almost always have a high cost of acquisition
to acquire new customers. This typically includes large expenditure on
traditional advertising and sponsorship, with these costs recurring on a
yearly basis. Unikrns marketing model is wildly different. We operate a lean
team focused on organic growth from within the community. Unikrn owns a
network of Steam Powered gaming communities that reaches over 4 million
unique gamers monthly. We use this network to spread offers and convert
these gamers to active users of the Unikrn platform.
We own a studio in our Berlin offices and will soon run regular esports
content including interviews with the top players, a regular betting show
and also livecasts of major esport tournaments.
Theres more we could mention here, but whats important is we have and
will continue to have a very low marketing spend and youll see that in our
breakdown in the use of funds.
Over the last year, skin gambling sites have been forced to shut down or
change their business models in the face of mounting pressure from game
developers and law enforcement. One of the most recent iterations has
been the emerging adoption of cryptocurrency as a deposit and withdrawal
method, a shift that allows skin gambling sites to more readily accept player
deposits while obscuring the nature of transactions from game publishers.
There is no regulation. Unlike licensed online gambling sites such as PokerStars, Unikrn or William Hill, skin gambling
sites are not licensed or monitored in any way, shape or form. That means there are no assurances that games are fair,
no recourse for players if they feel they have been cheated and no protection for players should a site shut down and take
player deposits with it.
Underage gambling is a significant issue. Signing up for most skin gambling sites requires little more than signing in
through your Steam account. Given the popularity of games such as CS:GO with players under 18, the lack of access
such players have to traditional online gambling sites, and the ease with which these players can deposit skins to gamble,
most believe that a significant amount of the billions wagered on skin gambling sites comes from the wallets of minors.
Effectively, skin gambling has become the foundation of the largest underage gambling ring in the history of gambling.
The industry is marred by controversy. The last 12 months have witnessed an array of controversies involving rigged
games, undisclosed promotion by owners, sites stealing skins from players and a mounting pile of lawsuits and other
legal headaches.
Law enforcement is actively monitoring the industry. Regulators in Washington State are threatening CS:GO developer
Valve with legal action if the company doesnt cut off support for skin gambling sites. UK prosecutors recently convicted
two individuals for operating a site that facilitated gambling in FIFA coins. These are likely to be the first of many actions
as skin gambling comes on the radar of more regulators and lawmakers.
The bottom line is skin gambling has been full of fraud, and it almost single-handedly destroyed CS:GO. There were (and still are)
hundreds of Skin Gambling web operators out there, and theyre looking for the next way to fund their operations.
People argue that Ethereum is in a bubble and while there may be a little bubblish activity out there, nothing would be more
devastating than a series of scams listed on the various exchanges. These people arent trying to build a fanbase or community. They
dont care about who their customers are. They dont work with regulators. They dont operate within the laws. These people will take
every opportunity they can to take your money and run.
Unikrn is a different type of operator. Over the last two years we were vocal advocates against the current iteration of skin gambling
websites. Unikrn is a real company, with a team that lives, eats and breathes esports everyday. We have real technology that almost
every major operator has approached us to license and or partner. We have turned over a quarter billion tokens, and we have real
licenses and work with regulators all around the world. Unikrn is truly the only independant licensed and legal dedicated esports betting
platform on Earth.
Considering the above, cryptocurrency stakeholders should think twice before supporting coins that are designed to primarily support
skin gambling operators. The lack of transparency, accountability and looming legal threats associated with skin gambling could
quickly attach themselves to the currency, undermining credibility, viability and value.
To be kept updated with the latest information on the Unikoin Gold Token Offering, please visit our website at www.unkoingold.com or
find us on Twitter, Slack, Reddit and Telegram.
FAQ
Can UnikoinGold be sold for traditional currency e.g. US dollars?
UnikoinGold will eventually be traded on all the major Cryptocurrency exchanges, and can be traded for Ethereum which can be
turned into Fiat.
How do I get notified of when the ICO will be open to the public?
Keep an eye on our site at www.unikoingold.com, sign up for up to the minute details when the coin sale happens.
Will Unikrn accept UnikoinGold as a deposit method in Australia or the UK for real money betting?
Yes. We will offer an exclusive token betting platform in regulated markets across the world for spectator betting.
Can other businesses within the esports community use UnikoinGold as a method of payment, etc?
How?
Its absolutely possible. UnikoinGold is a token built on the ERC20 protocol. Anyone who wants to use it as a trading token can.
Revision History
06/29/17 v.15 + Addition of pre-sale dates & revision to token distribution graph