Kitchen Bath News 042017 2

4/17
The leading business, design and product resource for the kitchen & bath trade
STORAGE TRENDS 38
A PLACE FOR
EVERYTHING
OUTDOOR KITCHENS 50
Spotlight on
Entertaining Outside
OTHER-ROOM PROFIT CENTERS 44
Designing Todays
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4/17
CONTENTS VOLUME 35 NUMBER 4 APRIL 2017
38 50
54 60
38 KITCHEN STORAGE DEPARTMENTS COLUMNS
The Roll-out Revolution 5 Editorial 18 Consumer Insights

Storage considerations are top of mind in todays kitchens, 6 Market Pulse by Leslie Hart
where a proliferation of products can simplify function and 8 Barometers 20 Digital Media Strategies
accessibility as well as enhance aesthetics.
10 Consumer Buying Trends by Denise Grothouse
12 Industry Update 22 Inside Todays Showroom
44 OTHER-ROOM PROFIT CENTERS 26 Whats App by Sarah Reep, ASID, IIDA,
28 Designer Profile CMKBD, CMG, CAPS
Office Space 30 Project Case Study 24 NEXTgen Business Matters
Home offices are becoming a staple in todays houses, and the by Ken Peterson, CKD
34 Trend Spotting
amenities being incorporated can mean large profits for kitchen and Leah Peterson
64 New Products
and bath designers.
66 Classifieds
66 Advertiser Index
50 OUTDOOR KITCHENS 67 Product Index
Outside Entertaining 67 Product & Services Showcase

68 Transformations
A trio of outdoor kitchens puts the spotlight on entertaining,
showcasing nature-inspired designs, enhanced cooking
capabilities and a seamless flow from indoors to outdoors.
4/17 ON THE COVER
54 PRODUCT TREND REPORT This kitchen overlooking the

Pentagon in Washington, DC
Hydrotherapy Refuge The leading business, design and product resource for the kitchen & bath trade
was designed by Joe Currie

Tubs, steam and sauna products with customized features offer of Austin, TX-based Capitol
Designs. Currie combined two
designers an opportunity to create highly individualized retreats
apartments into a 3,500-sq.-ft.
for relaxation.
living space, with a kitchen that
features curved walls, glass
and stone countertops and lots
60 PRODUCT REVIEW of storage. More on Curries
Out of Sight STORAGE TRENDS 38
A PLACE FOR
EVERYTHING
custom-designed projects can
be found in the Designer Profile
Clever storage, a place for everything and easy operation are OUTDOOR KITCHENS 50
Spotlight on
on page 28.
Entertaining Outside
essential to making the kitchen an optimum space. KBDN looks at OTHER-ROOM PROFIT CENTERS 44
Designing Todays
Photo: Olson Photography
products that bring efficiency and accessibility to the kitchen. KitchenBathDesign.com Home Offices
April 2017 KitchenBathDesign.com 3

More Choices,
More Possibilities
by Wellborn Cabinet. Now its easier than ever to Be yourself, Be Creative and Be Inspired.
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EDITORIAL
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KitchenBathDesignNews
JANICE COSTA
EDITOR Follow us on Twitter:
@KBDN
A Special Kind of Magic Join the discussion:

LinkedIn.com/groups/7023676
Follow us on Instagram:
@kbdn_sola
AT A RECENT seventh birthday party for my niece, professionals are also well versed in a variety of ma-
a magician pulled everything from 12 feet of colored terials, products and design applications, are talented PUBLISHER
scarves to a bouquet of flowers to a live rabbit from his space planners, have expertise in everything from sales Paul DeGrandis
seemingly tiny hat. Watching this, I couldnt help but and consumer psychology to business management
think that the hat was a lot like my bathroom. Despite be- and accounting, and can seamlessly blend function and PUBLISHER EMERITUS
ing ridiculously small, my bathroom somehow manages fashion while personalizing a space to meet the varied Eliot Sefrin
to contain towels, paper goods, half a dozen hair appli- and highly specific needs and desires of each individual EDITOR
ances and enough toiletries to ensure that I would have client. This, while also juggling budgets, ever-chang- Janice Anne Costa
plenty of soap, lotion, shampoo, conditioner and makeup ing timelines, technology that seems to advance at the
to get me through Armageddon. speed of light and more. MANAGING EDITOR
Indeed, Ive always thought this was one of the most Its definitely not a job for the faint of heart. Anita Shaw
impressive magic tricks that designers keep up their Yet, while we often celebrate great design, our indus- ASSOCIATE EDITOR
sleeves the ability to create clean, uncluttered looking try tends to focus on projects over people. Ashley Lapin Olian
kitchens and baths that still manage to hide and contain a Thats not to say great design shouldnt be recognized.
virtually endless array of stuff. An array of design competitions exist for just this pur- GROUP EDITORIAL DIRECTOR
Patrick OToole
pose, including KBDNs Kitchen & Bath Design Awards,
which recognizes great designs from a variety of styles, CONTRIBUTING WRITERS
While we often celebrate budgets and spaces.
But we believe its equally important to recognize
Kim Berndtson
Joe Dowd
great design, we believe great designers the men and women behind the curtain
who bring these dream spaces to life, while juggling
Jamie Gold, CKD, CAPS
Elizabeth Richards
its equally important to space planning, product ordering, finances, a growing

number of product innovations, ever-changing consumer
Denise Vermeulen
recognize great designers

COLUMNISTS
values and appliances that get smarter all the time. Ellen Cheever, CMKBD, ASID, CAPS
Coordinating multiple tradespeople, refining budgets, Denise Grothouse
the ones who truly bring working with reps and meeting the ever-changing needs
of a diverse array of clients is all in a days work for these
Leslie Hart
Bruce Kelleran, CKD, CPA
these dream spaces to life. professionals who also frequently invest time in educat-
ing the industry, serving their communities and donating
Ken Peterson, CKD
Leah Peterson
time to charitable endeavors. Mary Jo Peterson, CMKBD, CAPS,
As any designer knows, its tougher than it looks For this reason, Kitchen & Bath Design News is pleased CLIPP
not just hiding the clutter, but finding places where to announce its inaugural KBDN 50, an opportunity to Sarah Reep, CMKBD, ASID, CMG,
it can be out of sight but still accessible when needed, honor some of the industrys finest dealers, designers and CAPS, IIDA
while maximizing every square inch of space from toe showroom professionals (see related story, Page 12), men Eric Schimelpfenig, AKBD
kicks to overhead cabinets to clever little spice pullouts and women who are leaders in the kitchen and bath in- CREATIVE &
or shower nooks. dustry, and who are leading the charge toward the future. PRODUCTION DIRECTOR
The importance of smart storage cant be overestimat- These industry pros offer a special kind of magic that Tracy Hegg
ed which is why we decided to devote much of this issue transforms the homes and, often, the lives of their
to storage concerns. From a look at what kitchen storage clients, their peers and the industry as a whole. If youre CIRCULATION MANAGER
features designers like best (see related stories, Pages 6 lucky enough to know, work with or have studied under Mike Serino
and 38) to a compilation of cool storage products (see story, one of these rare leaders, please consider nominating READER SERVICE MANAGER
Page 60), home office storage trends (see story, Page 44) them (or yourself!) for the first annual KBDN 50 awards Jeff Heine
and more, this months KBDN is bursting at the seams by visiting www.KitchenBathDesign.com/KBDN50.
much like my bathroom with all things storage-related. DIGITAL PROGRAMS MANAGER
Of course storage smarts are just one of the many Tim Steingraber
traits possessed by great designers. The best design PROJECTS MANAGER
Heidi Riedl
Copyright 2017 by SOLA Group Inc.

All rights reserved. No part of this
magazine may be produced in any form,
including electronically, without written
permission from the publisher of
Kitchen & Bath Design News.

MARKET PULSE READERS OPINIONS ON INDUSTRY-RELATED ISSUES
Designers & Dealers Talk Storage

What do you see trending in kitchen and bath I THINK THAT our basic needs have
remained the same [when it comes to
storage right now? What are your biggest storage]. Our clients all want storage and
challenges when it comes to storage in the kitchen no matter how much we give them, even if
it is considerably more than they request-
and bath, and what solutions have you found to be ed, they will fill it up. This seems in direct
most effective in addressing these challenges? contrast to the tiny house movement, but
it is our reality. Planning areas in kitchens
seem to be out of style/need but the basics,
including built-ins for trash and recycling,
FOR KITCHENS, CORNER cabin- cabinets is crucial, including after-market are still required. As for bathrooms, ped-
etry still remains the biggest challenge in solutions from companies like Rev-A-Shelf. In estal sinks look great but do nothing for
maximizing storage compartments. I find our bathroom projects, we are looking for cre- storage, and other than in powder rooms,
myself customizing corner designs with ative space in wall recesses, such as shampoo create storage problems. For items as
fabrication contractors to accommodate niches in showers, shelving for towel storage simple as extra toilet tissue or facial tissue,
clients preferences. One of the more popu- in the wall or under-bench seating, and even we need a place directly in the bathroom
lar solutions is to create corner or diagonal toilet room magazine racks. for their storage. High-end medicine
pull-out drawers. Clients other demands Laurie Lake, RID, NCIDQ, interior designer cabinets with built-in electrical outlets and
are storage compartments for pots and pans Floor to Ceiling LED lighting seem to be becoming more
(various sizes), and adjustability factors for Winter Garden, FL relevant. And now we are specifying the
miscellaneous kitchen utensils. For bath- in-drawer outlets for hair dryers.
rooms, Im beginning to see the open shelf Kenny Goodman, owner/architect
concept above the countertop being used for IN THE KITCHEN, I see drawers, draw- Trademark Architecture + Interiors
personal accessories and accent delineation. ers and more drawers. No one wants to open a Lafayette, CA
Storage compartments, along with hanging base cabinet door. Once we have all these draw-
devices within the cabinetry, are still an ers, theyre outfitted with spice inserts, a cutlery
issue with clients. Women, in particular, are and utensil divider, dividers for trays and lids, THE HOTTEST TREND I am
looking for more diverse devices for their etc. In the bathroom I see the same thing lots seeing in kitchen cabinets for storage is
personal makeup area. of drawers, including various heights of draw- pull-out shelves, which make it easier to
Al Reale, designer/owner ers that will hold everything from tall items access whatever is stored. I also like the
The Studio Group like hair spray to small items like lipstick. And, narrow linear pull-out shelves that fill that
Simi Valley, CA keep those inserts flowing small dividers for dead space between a cabinet and an ap-
lipsticks, makeup and the like! pliance. I am enjoying seeing the walk-in
Steve Keener, owner pantries, too.
EASY ACCESS IS and should be the Keener Design Melissa Perisho, showroom manager
most common trend in kitchen and bath Bolivia, NC The Bath Gallery
storage solutions. Having your cabinets built Valparaiso, IN
to maximize the interior options is a great
way to create more storage. Regarding kitchen THE TREND CALLS for clean coun-
design, consider a corner carousel with tertops, which requires more storage to [WERE SEEING] FULL-SIZED
three trays rather than the typical two trays. conceal items. In bathrooms, storage above built-in (not walk-in) pantry storage walls that
This allows for less nesting, more storage the toilet can be a shallow cabinet attached are deep and shallow. Clients want count-
and easier access to items in the carousel. to the wall, or a cabinet partially or fully em- ers to be clear and they want big islands, so
Understanding interior hardware options and bedded between studs. If the space allows, this helps with that. Additionally, 90-degree
building cabinets to maximize these options I design a shallow cabinet above the toilet corner drawers have been very popular and
is another great way to maximize storage. to the left of the vanity/countertop and an successful [with our clients]. Bath areas are so
Items stored in bathrooms are typically not embedded full-height storage cabinet to the tight that wall-hung side cabinets by vanities
big and heavy like in the kitchen. Keeping right of the cabinet making sure both cab- are serving well. Partial recessing wall-
cabinets 15"-18" deep creates easier access to inets project the same distance beyond the depth (12") cabinets creates storage and less
typical items stored in a bathroom. wall plane. The result looks like symmetrical intrusion into the room. We try to use more
Nancy Andersen, owner cabinetry when, in fact, storage on one side drawers in both areas of the house and use
Cornerstone Creations is deeper than the other. In kitchens we are divider systems as well.
Frisco, CO using more custom, sectioned, specific- Donna Ralston-Latham, LID & CID, ASID,
height drawers for storage. I question the owner/designer
trend for open shelves to store dishes, prep DRL*Total Environments
OUR CLIENTS ARE greatly influenced bowls, etc. How can a cook keep both the Alexandria, VA
by the clean-lined looks they see trending on shelves and the containers clean? Difficult!
Houzz or on HGTV remodeling shows. A lot Not to mention glassware that accumulates
of these kitchens feature few upper cabinets cooking vapors and oils in the air.
WHAT DO YOU THINK? Email your feedback,
and opt for floating shelves, which definite- Patricia Undlin, senior interior designer contact information and the subject, Market Pulse
ly cuts down on traditional storage space. Pappas Design with your message to Janice@SOLAbrands.com
Planning for accessory storage in the base Minneapolis, MN
6 Kitchen & Bath Design News April 2017

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BAROMETERS A LOOK AT KEY STATISTICS & TRENDS SHAPING THE INDUSTRY
Despite Headwinds, 2017 Off to Good Start

A POSITIVE JOB market, coupled with
rising consumer confidence and solid market
fundamentals, is fueling growth in housing THE GRADUAL DECLINE IN HOUSING
and remodeling, even in the face of regulatory
and other headwinds, analysts are reporting.
AFFORDABILITY
Among the key statistics and forecasts released Housing Opportunity Index, 4th Quarter 2004-2016
in recent weeks by government agencies,
73.9% 75.9% 74.9%
research firms and industry-related trade asso- 70.8%
ciations were the following: 64.7% 63.3%
62.4%
HOUSING STARTS 52.0% 62.8%
59.9%
The recent settling of housing production is in
line with what the National Association of Home 46.6%
Builders is hearing from builders that theyre 41.0% 41.6%
largely optimistic about market conditions, but
still face supply-side headwinds and regulatory 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
hurdles, the Washington, DC-based NAHB said.
Although housing affordability remains positive, shortages of lots and skilled labor, along with
Some pullback in housing production is unsur-
regulatory constraints, rising mortgage rates and price appreciation, pushed housing affordabil-
prising, said NAHB Chief Economist Robert
ity in the fourth quarter of 2016 to its lowest point in nearly eight years, as reflected in the graph
Dietz. As we move forward, we can expect the above. In all, 59.9% of new and existing homes sold in the fourth quarter of 2016 were affordable
multifamily sector to continue to stabilize and to families earning the U.S. median income. The percentage had been as high as 76% in 2011.
single-family production to move forward at a Although mortgage rates are rising, incomes are expected to increase faster, helping to keep home
gradual but consistent pace. According to the prices affordable and fuel market growth, analysts say.
latest figures, housing starts were pegged at a Source: NAHB/Wells Fargo Housing Opportunity Index
seasonally adjusted annual rate of 1.246 million
units, the NAHB said, adding that shortages of
lots and skilled labor, along with regulatory con-
straints, rising mortgage rates and home-price deteriorating affordability conditions, said NAR vanities rose 9.3% over January of 2016. Sales of
appreciation, pushed housing affordability to its Chief Economist Lawrence Yun. Existing-home stock cabinets gained 10.3%, while semi-custom
lowest point since the third quarter of 2008. sales, according to the latest figures, were 3.8% cabinet sales rose 11.6% and custom cabinet
higher than a year ago, and at their fastest pace sales declined 1.0%, the KCMA said.
EXISTING-HOME SALES (a seasonally adjusted annual rate of 5.69 mil-
Early-year gains in existing-home sales sig- lion units) in nearly a decade. APPLIANCE SHIPMENTS
nal resilience among consumers even in a Domestic shipments of major home appliances
rising interest rate environment, the National CABINET & VANITY SALES opened 2017 on a positive note, according to the
Association of Realtors said last month. Sales of kitchen cabinets and vanities, fresh off a Association of Home Appliance Manufacturers.
According to the Washington, DC-based NAR, 4.3% increase in 2016, gained ground in January, The Washington-based AHAM reported last
strong hiring and improved consumer confi- compared to sales for the same month last year, month that January 2017 appliance shipments
dence at the end of 2016 appear to have sparked the Kitchen Cabinet Manufacturers Association totaled 5.36 million units, up 6.4% from the
considerable interest in home buying. Market said last month. According to the Reston, VA- 5.04 million units shipped during the same
challenges remain, but the housing market is based KCMA, manufacturers participating in month in 2016. Gains were posted in most key
off to a prosperous start as homebuyers staved the associations Trend of Business survey product categories, including cooking, kitchen
off [inadequate] inventory levels, along with reported that January sales of cabinets and cleanup and food preservation, AHAM said.
MARKET ANALYSIS
Aging Homeowners, Millennials, Seen Driving Remodeling Growth

CAMBRIDGE, MA Homeowner spending on market in greater force by buying up older, more Gen Xers are now in their prime remodel-
remodeling is expected to see healthy growth affordable homes in need of renovation. ing years, and many in this generation will un-
through 2025, with projections suggesting that The residential remodeling market, pegged dertake discretionary projects deferred during
older owners will account for the majority of at an all-time high of $340 billion in 2015, is the downturn, Harvard researchers said.
spending gains as they adapt their homes to expected to increase 2% per year on average With national house prices rising suffi-
changing accessibility needs. through 2025, the Joint Center said. ciently to help owners rebuild home equity lost
Thats the key conclusion of the latest in a Expenditures by homeowners age 55 and during the downturn, and with both household
series of biennial housing reports issued by the over are expected to grow about 33% by 2025, incomes and existing home sales on the rise,
Harvard Joint Center for Housing Studies, which accounting for more than three-quarters of we expect to see continued growth in the home
also found that millennials although slower total gains over the decade. The share of market improvement market, said Kermit Baker, direc-
to move into homeownership than previous spending by homeowners age 55 and over is tor of the Remodeling Futures Program at the
generations are poised to enter the remodeling projected to reach 56%, up from 31% in 2005. Joint Center for Housing Studies.

CONSUMER BUYING TRENDS DEMOGRAPHICS & BUYING PATTERNS FOR THE HOME
PUBLISHING
Photo: Kaskel Photography

SOLA GROUP, INC.
1880 OAK AVE., SUITE 350
EVANSTON, IL 60201
(847) 440-3000
Paul DeGrandis
Publisher, ext. 100
Paul@SOLAbrands.com
Eliot Sefrin
Publisher Emeritus, ext. 113
Eliot@SOLAbrands.com
SALES
WEST/MIDWEST
Paul DeGrandis
Ext. 100
Direct (847) 920-9510
Paul@SOLAbrands.com
Quartz countertops and EAST/SOUTHEAST

blue painted cabinetry are Joanne Naylor
both trending upward, as Ext. 114
seen in this kitchen design Direct (201) 891-9170
by Rachel Hernstrom of Joanne@SOLAbrands.com
Kitchens by Woodys. Beth Emerich
Ext. 101
Direct (781) 710-4745
EmerichB@SOLAbrands.com
Survey Pinpoints Key 2017 Kitchen Trends MIDWEST

Jessica Fidrocki
Ext. 117
ORLANDO, FL Contemporary-styled kitchens have over- While wood cabinets dominate kitchen designs, Direct (847) 386-2177
taken traditional to become the second most popular North metal currently a small segment of the cabinet Jessica@SOLAbrands.com
American kitchen design, according to the latest in a series market appears to be emerging. Metal cabinets are PRODUCT & LITERATURE
of annual surveys conducted by the National Kitchen & Bath most frequently specified by younger and SHOWCASE/CLASSIFIED ADS
Association. male designers. Mike Serino
The Hackettstown, NJ-based NKBA unveiled the results Ext. 102
of its 2017 Kitchen & Bath Design Trends Report at the Furniture-look pieces, roll-outs and pull-outs, and un- Direct (630) 699-2004
Kitchen & Bath Industry Show here in January. The survey, der-cabinet lighting (LED) are among the most popular Mike@SOLAbrands.com
fielded online to NKBA members last summer, generated kitchen cabinet features.
562 responses representing multiple industry segments from EDITORIAL
across North America, according to the association. The Quartz is the most popular kitchen countertop material, Janice Anne Costa
survey results are most valuable in identifying trends among and trending up. Granite, the second most popular coun- Editor, ext. 116
kitchens in the $20,000-$49,000+ price range and bathrooms tertop material, is trending down. Janice@SOLAbrands.com
in the $10,000-$30,000+ range, the NKBA noted.
Anita Shaw
Based on the surveys findings, the NKBA said it expects Induction cooktops and convection ovens are trend-
Managing Editor, ext. 112
to see the following kitchen trends this year: ing higher, and microwave drawers are outpacing
Anita@SOLAbrands.com
free-standing or built-in microwaves. Steam ovens still
Clean lines, built-ins and simple door styles will domi- represent a small segment of the market, but are also Ashley Lapin Olian
nate kitchen designs, with contemporary-styled kitchens trending higher. Associate Editor, ext. 104
Ashley@SOLAbrands.com
overtaking traditional to be the second-most popular
design after transitional. Emerging trends include indus- The use of technology in the kitchen is increasing.
trial and mid-century modern. According to Bill Darcy, NKBA CEO, about one SUBSCRIPTIONS
third of surveyed NKBA professionals said they Kitchen & Bath Design News
White and gray painted cabinets dominate kitchen included wiring and pathways for future technical Circulation Dept.
color schemes and show no signs of slowing down, integration in the kitchens they designed. NKBA P.O. Box 3007
especially gray. Blue painted and high-gloss cabinets members also reported recommending kitchen de- Northbrook, IL 60065-3007
are emerging. For overall color schemes, blue as well signs that offered internet-connected appliances and (866) 932-5904
as black are emerging. docking stations. circ.kbdn@omeda.com
KitchenBathDesign.com
Two-toned kitchens are gaining in popularity, as is the Like technology, accessible and/or Universal Design
trend toward mixing it up: using materials and metals features are growing in popularity. Universal Design is
across surfaces and as accents. commonplace among NKBA members, Darcy said.

INDUSTRY UPDATE NOTEWORTHY DEVELOPMENTS IMPACTING THE KITCHEN AND BATH MARKET
KBDN 50 Awards Program Launched

EVANSTON, IL Kitchen & Bath Design News has an- He continues, It is critical for kitchen and bath
nounced the launch of its inaugural KBDN 50, a new dealers, designers and showrooms to provide custom-
recognition program honoring 50 top kitchen and bath ers with expertise unique to their training. The future
professionals whose talents and efforts are moving the is about constantly elevating and differentiating the
industry forward in 2017. KBDN is seeking nominations unique skill sets of kitchen and bath design. KBDN is
of kitchen and bath dealers, designers and showroom excited to identify and honor those individuals who are
professionals who have made a significant difference in making an impact in their companies and communities
the kitchen and bath industry through their leadership, through their thoughtful approach to the business
business and design innovations and overall contribu- of design.
tions to the kitchen and bath industry. KBDN will be accepting nominations through June 1, as well as accomplishments, along with information
KBDN Publisher Paul DeGrandis explains, The 2017. Fifty leaders will be chosen by a team of industry about why the nominee is a leader and innovator in
kitchen and bath industry has done an inspiring job experts along with the KBDN editors, and these top the kitchen and bath industry. Self-nominations will
of elevating design from the product standpoint. But 50 industry pros will be profiled in the October 2017 also be accepted.
where great design meets the homeowner transform- issue of the magazine. Nominees who do not receive recognition in 2017
ing not only physical spaces, but also lives is where The 2017 KBDN 50 nomination form can be found will be eligible for the honor in future years.
the business of kitchen and bath design needs to have at KitchenBathDesign.com/KBDN50. Entries must in- For additional information, contact KBDN Editor
a lasting impact. clude a description of the nominees professional career Janice Costa at Janice@SOLAbrands.com.
Sgt. Robert
Barber and
Duravit USA Gets New Headquarters
his family DULUTH, GA After celebrating 20 years of business in 2016, Duravit USA has
stand outside expanded its headquarters to a larger space in Duluth, GA, in time for Duravits
of their new worldwide 200th anniversary.
home, fully Duravit has had a very positive 20 years of development in North America, and
equipped with now were taking our commitment to this market to the next level, said Duravit USA
accessible President Tim Schroeder. The larger facility will benefit our customers nationwide
elements from and also allow our dedicated Duravit staff to do their best work, supporting the
Rev-A-Shelf.
products and people we work with every day.
The 120,000-sq.-ft. stand-alone space houses Duravits inventory of ceramics,
acrylics and furniture, with room for future growth. The primary offices host its
25 employees and include an open area for product exhibits and sales partner
trainings, acting as an immersive classroom designed to fully house Duravits
library. Designers and architects can experience products firsthand, and the site
will also serve as the first stop for Duravits latest collections as they come in from
Rev-A-Shelf Sponsors Home for Injured Vet Germany. The customer service team has its own wing where they can respond
CHAPIN, SC Homes for Our Troops and Rev-A-Shelfs Independent Represen- to all questions and requests in real-time. Throughout the offices, there are nods
tative Bill Bair from Bair Marketing recently welcomed Sgt. Robert Barber and his to Duravits German heritage, including Black Forest wood tables and the brands
family to their new home in Chapin, SC. Wood Grouse inspired logo.
Sgt. Barber relayed his appreciation for Rev-A-Shelfs contributions.
There are over 100 complete adaptabilities in my home, like pull-down cabinets,
wider doorways and pull-down rods in the closets, said Sgt. Barber. Pretty much
everything in the house has some sort of thought put into it regarding the need for Doug Mockett Names Contest Winners
accessibility, he added. LOS ANGELES Furniture hardware manufacturer Doug Mockett & Co. recently
While conducting operations with the 133rd Military Police Company in Khost, announced the winners of its 31st Annual Design Competition. A record number
Afghanistan, Sgt. Barber was injured on June 20, 2012, after a suicide bomber set of four winners were selected from over 200 entries, of which three are students
off an improvised explosive device. Sgt. Barbers right leg had to be amputated. at the same university.
He is medically retired and now wears a prosthetic on his right leg and a brace on Whats really exciting is that we had not one, not two, not three, but four winning
his left leg. entries, and coincidentally, three out of the four were students that were urged to
enter by their professor after completing the project as part of an assignment,
said Billy Peele, marketing manager for the firm.
The 2016 winning designs in the competition are: Panel Bracket designed
New Website Reviews Customers by Richard Bell, Appalachian State University, Boone, NC; Shelfmaker Support
BOSTON The new B2B review site, ContractorsCustomers.com, is a website Bracket designed by Steve Goldberg, SGE Designs, Inc., Wilmington, DE; Sconce
where businesses can write and search for reviews on customers. The site was Coat Hook designed by Nathan Haeme, Appalachian State University, Boone,
created with the feedback from a focus group of business owners based on their NC, and M1 Panel Divider Bracket designed by Myers Welborn, Appalachian
own experiences, and is intended to reduce the uncertainty business owners feel State University, Boone, NC.
when engaging with potential clients/customers about whether to do business Each winner received a $1,000 prize and an engraved achievement trophy.
together a business owners version of Angies List. Additionally, the company will begin production on each winning design, and the
The goals of ContractorsCustomers.com are to help users save money, increase designers will collect royalties for 15 years from the date of the first sale.
profits, reduce bad debt and help avoid customers who are not a good match. Doug Mockett & Company is now accepting entries for the 32nd Annual Design
The site is free to business owners for a limited time. For more information, go Competition through Sept. 6, 2017. For additional information and to enter, go to
to www.contractorscustomers.com or email info@contractorscustomers.com. http://www.mockett.com/design-competition.

KBIS Reports natural fit to sell the home and give back
to the community. We chose St. Vincent
phase, said Greg Wells, president and
CEO of Chief Architect. We are looking
and, of course, support a great cause for
the community and those who are in
Major Growth de Pauls housing program since it pro- for additional product sponsors doors, need of housing or housing assistance.
ALPHARETTA, GA The 2017 vides support for so many in the Coeur windows, cabinets, flooring, etc. that More information on the Grandview
Kitchen and Bath Industry Show dAlene area. The initial sponsors have would like to participate, show off their Build project can be found at www.
has reported a 17% increase been a huge help throughout the design latest products at the Parade of Homes, chiefarchitect.com/grandview.
in qualified attendance for the
event, held in January 2017.
KBIS 2017 was one of our
most successful kitchen and bath
industry shows to date, said
Brian Pagel, senior v.p., Emerald
Expositions. KBIS 2018 is setting THE ART OF DRESSING
up to be an even bigger and more
successful show.
Indeed, KBIS is experiencing
CABINETS.
a surge of momentum headed
into the 2018 show, according
to organizers. Major brands
and several new exhibitors have
already committed, with net
square footage of exhibit space
for 2018 up 13% year-over-year.
New exhibitors include Foster
Milano, Peerless Faucet and Eu-
roChef USA, with major brands
Jenn-Air, Kraus USA, Miele, Sam-
sung and Bertazzoni set to return
after an extended absence from
the event.
KBIS will take place Jan. 9-11,
2018 at the Orange County Con-
vention Center in Orlando.
Chief Architect
Makes Donation
COEUR DALENE, ID Chief
Architect Software announced
it is building a spec home in
Coeur dAlene, ID, and will be
donating all profits from its sale
to a local housing cause through
St. Vincent de Paul. Construction
is expected to begin this spring
and be completed in August
for the areas Parade of Homes.
The home will be approximate-
ly 3,500 sq. ft. on a half-acre lot
and is expected to be in the upper
10% price range.
Through a self-funded pro-
gram known as House for
Homes, Chief Architect, as the
lead sponsor, will provide the
financing and its software for
the homes design. Other early
sponsors include: Young Con-
struction, H2A Architects, BC
Engineers, Cambria and Jenn-Air.
The project began for the
purpose of staff education, since
we train our professional cus-
tomer base throughout the U.S.
As the project evolved, it was a 4000 op tions and a Free sample ww w.Top Kn obs.c om
prog ram. Sta r t sho pping. 800-499-9095
Circle No. 6 on Product Card April 2017 KitchenBathDesign.com 13

KBDN Seminar Set for Portland

EVANSTON, IL Portland, OR, will be the location this month for the third in
a Kitchen & Bath Design News-sponsored seminar series aimed at enhancing the
client-engagement skills and profitability of kitchen/bath dealers, designers and
related industry professionals.
The third program in KBDNs 2017 educational initiative, entitled Profitable
Client Engagement Strategies for Todays Evolving Market, is scheduled for
Thursday, April 20 at the DoubleTree by Hilton hotel, in Portland. The first two
sessions in the 2017 series took place in Phoenix and Orlando.
The 2017 seminar series will bring KBDN live to eight major markets
through a program presented by industry experts Jennifer Gilmer, CKD, and
Eric Schimelpfenig, AKBD, delivering content created by Ellen Cheever, CMKBD, A record 340 attendees took part in this years Cosentino 100 convention, held
ASID, CAPS. Gilmer is the owner of Chevy Chase, MD-based Jennifer Gilmer recently in Puerto Vallarta, Mexico.
Kitchen & Bath, a leading design firm in the greater mid-Atlantic region, and
Schimelpfenig is a leading authority on cutting-edge technology impacting the
kitchen and bath industry, and a KBDN columnist.
Cosentino Gathers with Top Partners
Additional 2017 seminars are scheduled for May 16 in Philadelphia, June CANTORIA, ALMERIA, SPAIN Cosentino Group recently held its annual
21 in Milwaukee, Sept. 27 in New York, Oct. 18 in Detroit and Nov. 15 in Wash- Cosentino 100 convention in Puerto Vallarta, Mexico, for its leading partners
ington, DC. and customers across North America. This years event marked the companys
Targeted at kitchen and bath design professionals seeking to optimize their largest Cosentino 100 yet, drawing 340 attendees representing 126 fabricators
client-engagement skills, Profitable Client Engagement Strategies for Todays and Cosentino customers from the U.S. and Canada.
Evolving Market addresses how both traditional, brick-and-mortar and virtual Also in attendance were representatives from the professional associations
environments are undergoing a revolutionary change, with the advent of new such as the American Society of Interior Design, the Marble Institute of America,
digital tools, including kitchen/bath-related apps, smartphones, mobile devices, the National Association of the Remodeling Industry, the National Kitchen & Bath
augmented-reality and powerful new software. Association, and the National Association of Home Builders. Each association
The programs emphasis is on how design firms of all sizes and business conducted seminars during the convention, discussing their upcoming initiatives
models can leverage traditional product displays, cutting-edge digital technol- and presenting the very latest market studies. Fourteen different machinery and
ogies and updated sales presentation strategies aimed at key client cohorts, tool suppliers for the stone sector also presented their latest innovations.
including the younger, more digitally savvy consumers currently impacting the This years Cosentino 100 theme was Breakthrough, an initiative challenging
market. CEU credit from NKBA and NARI will be applicable. conference attendees to go further than ever before. In addition to presenting the
Corporate sponsors include Best, Geberit, Jenn-Air, Rev-A-Shelf and Show- main strategies for Cosentino in 2017, the conference also served as a platform
place Wood Products. to showcase the brands latest product innovations, such as the Silestone Eternal
Additional information about attendance and potential sponsorships can be Collection and new colors for Dekton. The first day of Cosentino 100 also included
obtained by visiting www.KBDNseminars.com, or by contacting KBDN Publisher a presentation of Silestones new advertising campaign, Tops on Top, endorsed
Paul DeGrandis at Paul@SOLAbrands.com. by American supermodel and entrepreneur Cindy Crawford.
304 Marine Grade Stainless Steel.

Seamless Duct Covers made to your specifications.
Powerful: CFM from 600 to 1300.
BEST Warranty in the industry7 Years In-Home.
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Design Trends Expert Advice Thousands of Products
800.851.4192 ~ www.imperialhoods.com Industry News Research & Data
American Made Since 1961 KitchenBathDesign.com

Range Hood forging strong business relationships
with our business partners and our
Black Series and Alt) across North
America and continue to service Cana-
Additionally, AD Waters will begin
distributing complementary product
Standards Sought customers. da and the U.S. from its four distribution lines of emerging European bath brands
WEST CONSHOHOCKEN, PA AD Waters will serve as the exclusive centers in Phoenix, Montreal, Toronto to widen the product portfolio. The first
A proposed new ASTM In- distributor for Aquabrass Design Inc.s and Vancouver, Canada, and its speci- two brands have a target launch date set
ternational standard will help three brands (Aquabrass, Aquabrass fication showroom in New York. for Q2 2017.
determine how well a kitchen
range hood exhausts pollutants
from a stovetop. These pollut-
ants include moisture, odors and
chemicals and particles that are
health hazards.
The proposed standard
(WK55797, Test Method for
Measuring Capture Efficiency of
Domestic Range Hoods) is being
developed by ASTM Internation-
als committee on performance
of buildings (E06).
ASTM member Iain Walk-
er notes that the standard will
determine a capture efficiency
rating that tells what fraction of
the cooking emissions are vented
directly outside. A higher rating
indicates better performance.
We anticipate that the stan-
dard will be used by the kitchen
ventilation industry, said Walk-
er, a scientist at the Lawrence
Berkeley National Laboratory.
Products could be labeled with
their capture efficiency rat-
ing, allowing contractors and
consumers to ask for higher per-
forming range hoods.
Manufacturers could use the
rating to distinguish between
classes of performance for
marketing purposes and in the
development of higher perfor-
mance range hoods.
Aquabrass Spins
Off AD Waters
MONTREAL Aquabrass,
the Nor th American bath
and kitchen fixtures design-
er and manufacturer, recently
announced a spin-off of its dis-
tribution operations into a new
company named AD Waters.
Aquabrass has a 30-year
history of business in the kitch-
en and bath industry, and as we
celebrate this milestone anniver-
sary, we also honor an evolution
in the company, said Antonio
Masecchia, CEO, Aquabrass De-
sign Inc. Through this spin-off,
we believe that both Aquabrass
and AD Waters will enhance
their strategic focus and respec-
tive competitive positions while

M S International Opens Innovation Center

ORANGE, CA M S International has built a new, state-of-the-art Innovation
Center in Atlanta for its national marketing and merchandising team. Growth of
the team, company-wide expansion and an enhanced focus on marketing and
merchandising prompted the new facility.
The center houses MSIs marketing, trend and design, web, digital and social
media, merchandising and channel-focused teams. The center includes significant
warehousing space for sampling, displays, product reviews and display board
construction.
MSI flooring, countertops, decorative mosaics and wall tiles, as well as hard-
scaping products, are used extensively throughout the center, both highlighting
the brands versatility and allowing company associates to get hands-on with
a breadth of MSI products. At the hub of the new office is an open-concept
workspace designed to stimulate creativity, innovation and collaboration. Work-
stations have low partitions and office suites are clad in glass to further facilitate
communication.
This office symbolizes the MSI brand, said Al Pacheco, v.p. of marketing at
MSI. Its modern and high-tech, yet recognizes that strong relationships both
among our associates and with our clients are critical to long-term success. Wellborn Cabinet Honors Customers
For more information on MSI, visit: http://www.msistone.com. ASHLAND, AL The Summit Awards, an annual awards ceremony hosted by
Wellborn Cabinet, was held during the Kitchen and Bath Industry Show in Orlando,
FL, in January. The event honored customers who have graciously represented the
Wellborn Cabinet product in a superior manner, according to the firm. Six categories
are recognized each year: Bronze, Silver, Gold, Platinum, Diamond and Double
Diamond. This years awards ceremony was held at Sea World in Orlando.
Emser Tile Opens Tampa Location

LOS ANGELES Emser Tile has opened a branch location in Tampa, FL, growing
its presence throughout North America.
We are excited to join the Tampa community as we announce the opening
of our new branch location, said Barbara Haaksma, Emser Tile v.p. of market-
ing. We look forward to providing unparalleled service and an array of leading
tile and natural stone products for our growing customer base in the Florida
Suncoast.
In the past year, Emser Tile has opened locations in Pompano and Miami, FL,
Columbus, OH, Lyndhurst, NJ and Detroit, MI. Additionally, Emser has distribution
centers in California, Texas and one set to open in Virginia in spring 2017, marking
a total of 75 sales and service locations in North America.
The Tampa branch opening follows Emser Tile winning a Houzz Best of Design
award. Emser was chosen by more than 40 million monthly unique Houzz users
from among more than one million active home building, remodeling and design
industry professionals.
PERFECTLY Artistic Tile Refreshes for 30th Anniversary

SECAUCUS, NJ As Artistic Tile celebrates its 30th year in business this year,
MATCHED it is renovating many of its showrooms, expanding its product line and moving
its A&D showroom in New York City to a larger space within the famed building.
CEO Nancy Epstein is now joined by her sons Zachary Epstein, v.p. and Michael
The combination of warm
Epstein, v.p. of marketing in running the business she started as Artistic Bath, Tile
wood and ne metal in
our new Fineline HFELE and Hardware in 1987. Since Epsteins early decision to increase the showrooms
Accessories creates an PATENT tile and stone offerings, her enterprise Artistic Tile has expanded into several
PENDING showrooms in major metro areas throughout the U.S., and into a 125,000-sq.-ft.
amazingly high-end look
DESIGN
and design for pantry headquarters and slab gallery in Secaucus, NJ.
and blind corner pull-outs. Im enjoying watching the next generation taking over, said Nancy Epstein.
Ive watched Artistic Tile grow to a point where its a large enough business
that it no longer depends on me. The next generation is just as passionate and
LET OUR EXPERTS HELP GET involved, and I believe the future will continue to bring what Ive worked so
YOUR NEXT PROJECT STARTED! hard to build.
Online & Livechat: www.hafele.com/us Artistic Tile will launch a revamped website that enables users to see Artistic
Phone: 800.325.6202 Tile products simulated in their own spaces. The firm also plans to announce new
Email: experts@hafele.us and expanded collaborations with leaders in the design community, following its
successful collaboration with designer Michael Aram.

CONSUMER INSIGHTS
LESLIE HART
Address Consumers Pain Points

YOU MAY THINK of yourself as a a commonality that you can refer to over the In a recent Houzz study of consumers
designer or showroom salesperson whose course of your relationship. who had remodeled their kitchens, almost half
mission is to find solutions to your customers Mirroring is another way of establishing a reported enjoying more family time and 40%
kitchen or bath needs. But do you ever consider strong connection. It occurs when one person reported entertaining more often.
part of your job description to be that of a pain subconsciously imitates the gestures, speech One way women seek to better their lives
reliever? A Tylenol or Advil in the kitchen and patterns or attitudes of another. and the lives of those around them is by
bath field? As you delve further into the prospects focusing on health and wellness. In the same
Given the state of mind of a prospective needs, there are additional ways to keep the Houzz study, a third of homeowners report-
customer, you should. Thats because buying aspirin working. ed they are leading healthier lifestyles after
actually activates the pain center of the brain, In her book Why She Buys, Bridget their kitchen renovation. This is reflected in
not the pleasure center. Neuroscientists have Brennan reports on studies that show the cooking more meals at home (41%), ordering
been able to tell whether someone is serious female limbic system the emotional brain less takeout (34%) and eating more fruits and
about buying by looking at their brain scans tends to be larger than in men. One result of vegetables (26%). In fact, three-quarters cook
to see whether the pain center of their brain this, along with socialization, is that women five or more meals at home each week since
is activated, according to Dr. A.K. Pradeep, measure their self worth by the quality of their renovation.
author of The Buying Brain: Secrets of Selling their relationships, and evaluate purchases Remember that women are generally in
to the Subconscious Mind. In short, no pain, by the impact they will have on family and/ charge of lifes celebrations and milestones.
no gain. or friends. Buying to help the quality of From the angst of a Thanksgiving dinner to
Pain is particularly present when consum- their relationships eases the pain of a major the jitters of an anniversary or graduation
ers are facing a complex expensive purchase expenditure. party, the pressure is on.
Rituals have a positive effect on mental
health, according to Martin Lindstrom in his
Buying actually activates the pain center of the book Buy.ology. And kitchens and baths are
highly associated with two key ones. First is
brain, not the pleasure center. So you need to speak the preparing for battle ritual in the morn-
ing that involves brushing teeth, bathing or
to the pain and how youre going to alleviate it. showering and shaving. These all bring a
sense of control over what the day will bring.
Associate bathrooms with this sense of
empowerment.
such as a kitchen or bath, especially when they Determining how a kitchen or bath will The second ritual is feasting, which
cant see what the finished product is going enhance her relationships requires asking a lot involves meals that reunite us with our tribe,
to be. They are buying something intangible, of open-ended questions. Explore in detail why offering comfort and a sense of belonging.
which further increases anxiety. shes thinking of doing her kitchen or bath. Thats why associating her new kitchen with
Dr. Pradeep says, It takes a lot of pos- Yes, she wants a better looking, updated or these rituals is so emotionally powerful.
itive emotion to overcome the pain at the bigger kitchen or bath, but why? One youve determined the pain points
moment of truth when we hand over our Often, lifestyle events are the trigger for a around her kitchen or bath, you need to
hard-won earnings. project. Perhaps shes just gotten married and demonstrate how your solutions will relieve
The brain must have a compelling is concerned that her existing kitchen doesnt that pain and enhance her relationships.
emotion centered behind a luxury purchase. reflect the lifestyle she and her husband Frame all of your presentations in that light.
A great deal of emotional response is needed want to experience. If its a remarriage, she Remember, shes looking for experiences, not
to enable the rational breakthrough process may be concerned that her blended family products. Its taco night or a dinner party shes
that justifies expenditure. Complex purchases wont get along and shes looking for ways buying, not cabinets and countertops.
will still be guided in large part by emotion, to foster that by bringing them together for One way to demonstrate how your solution
he writes. meals and events. Certainly the birth of a will help her is to ask her to imagine herself
Fortunately, scientists and marketing ex- child creates new concerns about family life. in the space youre planning. This is powerful
perts have not only diagnosed the problem but Is there enough space in the kitchen for a because, when you ask someone to imagine
also prescribed ways of combating the pain of highchair? Is there room for children to do something, the brain takes ownership of it and
purchasing. their homework? the person becomes invested in the solution
Or it could be the kids have left and now emotionally. So say things like: Imagine the
PAIN RELIEVER she and her husband are planning their retire- fun of having room for friends to gather in your
The pain reliever can go to work at your ment forever home. Or maybe a child has kitchen. Imagine how easy it will be to bathe
first meeting with a prospect. Simply put, returned home or a parent is moving in, and the baby in this tub. Imagine having a place
we like people who are like us. Finding and there are special needs and privacy issues to be for the kids to do their homework while you
highlighting similarities between you and addressed. make dinner.
your prospects will help to relax them. Do Even buying for pets can alleviate the sting Another way of easing the pain of buying,
your kids and theirs play soccer? Do you both of spending money, so maybe its a special especially for women, is to give them the
love to cook? Rescue dachshunds? Vacation bathing area for the dog or a feeding center for opportunity to do good at the same time.
in Baja? Take the time up front to establish the cats that makes her feel good. Studies show that the affluent truly care

about the social and environmental respon- and branding consultant specializing in the kitchen and
sibility of the companies they do business bath industry. After a career in publishing with Kitchen Read past columns and features and send us
with. So tell your clients if you have selected & Bath Business and Meredith Publishing, she is now your comments about this article and others at
suppliers that follow good environmental a principal in a New York-based marketing agency, and KitchenBathDesign.com
practices. Know the provenance of your prod- writes the Consumer Insights column for Kitchen &
ucts, where are they are made and under Bath Design News.
what conditions.
Women want to have a
sense theyre handing down a
Your
better world to their children
and grandchildren. Not only
are they buying green and
facilitating green practices,
but theyre also thinking about
buying quality products for the
long term to avoid the waste of CaBINeT/ClOSeT SOfTware
replacing things.
Share stories of how you Your Custom Designs.
Your Construction Details.
support community organi-
Your CNC Manufacturing.
zations. Women often judge
Your Success.
the social responsibility of a
company by how it treats its
employees. Be sure to showcase
them and their stories on your
website and in social media.
As you are coming to the
closing stage of the process,
remember that storytelling is
a way to alleviate pain because
it creates an emotional bond.
When we read or hear a story,
the brain experiences it and
remembers it, as opposed to
merely hearing about features
and benefits. Say you are show-
ing a pot and pan drawer. Why
not tell a story about a client
with arthritis who incorporated
one into her kitchen and is de-
lighted that she can cook more
now because its so easy for her
The WebhanneT Co.
to lift a heavy stock pot.

Is your prospect uncertain
about the investment in a large
island? Tell a story about a cli-
ent who had the same concerns,
but now is thrilled because
she makes Sunday brunch and
all six of her grandkids can
sit down to eat together. She
and her family enjoy it every
weekend.
Dont forget to use the word
you in your presentations
and address pain points. For
example, if youre talking about
a pot and pan drawer, you could
say, this drawer makes it easier
for you to grab your pot or
you wont have to kill your back
reaching for a heavy pot.
Speak to the pain and how
TrY IT!
youre going to alleviate it.
Software You Can Build On.TM
http://bit.ly/itsyoursoftware
Leslie Hart, a member of the National KCDsoftware.com I 508.760.1140
Kitchen & Bath Association Hall of
Fame, is a widely recognized journalist

DIGITAL MEDIA STRATEGIES
DENISE GROTHOUSE
A Media Strategy to Make You Famous

EDITORS AND WRITERS are under a project submission, summarize the CRAFT AN EMAIL
constant pressure to produce new, creative and project and why it would be a good fit Most editors correspond via email. Their inbox
compelling content for their publications. Both for the publication, but consider adding is a waterfall of incoming work to be done. Be
the traditional and digital online publications ancillary materials such as a design respectful of their time and recognize you have
work at a dizzying pace, facing time and budget statement with bulleted details and a about eight seconds to capture their attention.
constraints just like any other business. product lineup. The subject line should concisely inform the
As a kitchen designer or a manufacturer editor of the content of the email and be com-
in this industry, you possess a potential sub- Only the best photography; if it is of ques- pelling enough for them to read further. If they
ject to be featured. By presenting new designs tionable quality, omit it. High-resolution have a feature on Kitchens of the Future for
and innovative products in a professional and photography should be provided via a a June issue, include a reference to that in your
respectful manner, you can add your compa- link to a photo sharing site like Dropbox subject line. The email should be personalized
ny to the featured list. It takes some upfront or WeTransfer. If photography attribu- and, if relevant, reference a prior article or issue
legwork to assure you are pitching your story tions are required, include them as well. that your suggestion builds upon. For example,
to the right audience and careful crafting Include a short biography about yourself a previous article on Design Dream Teams
of correspondence to secure an editorial and/or the company. could be referenced if you completed an aging-
spot. Knowing the right people to contact is in-place kitchen project working with a builder
paramount and timely responses to editorial A headshot if it is applicable to the subject. and architect.
requests are essential. Take time to craft the email, and if youre try-
Understanding the management roles of Your contact information including a ing too hard to make it work, then consider that
publications is crucial to navigating the pub- phone number and email address. is might not be a good pitch. Send the email indi-
vidually to each editor on your list and person-
alize the emails. The afternoon is the preferred
Publishers, editors and writers are extremely time of day for this. Create a list of the emails
sent for your future reference and follow up.
busy people working at lightning speed first and DO: Proofread your email and ensure it has
correct grammar and punctuation.
foremost, be respectful of their time. DO: Keep it around 150 words.

DO: Make sure you pitch the right story to
the right editor.
DONT: Send a broadcast email to all publi-
lishing world. Below is a quick tutorial of the IDENTIFY YOUR AUDIENCE cations without personalization to the reader.
primary roles. Identify the publications that would be
Publishers: Oversee the entire publication interested in your story. Every magazine has FOLLOW UP
from start to finish. While they oversee all a unique structure and voice ensure your Articles can be published with or without prior
aspects, the publisher typically does not get recommendation blends seamlessly into notice to you; every publication works different-
involved personally in the daily activities. their magazine by reading the issue and ly. Following up with the editor in a few days to
Editors: A magazine can have one or many taking notes on the topics covered. Local assure they received your email is sound advice.
editors. They are responsible for all editorial magazines and national shelter publications It also provides the opportunity for you to ask if
content, but do not handle advertising. Editors are great places to start. they are seeking information about a topic on
assign work to writers and are the people to Once you have identified your target their media calendar. Be helpful, professional
contact for submitting editorial projects or publications, take time to peruse their media and understanding if they feel your story is not
ideas for consideration. calendar. The media calendar is the magazines a good fit for them.
Writers: Staff and freelance writers research schedule of topics they plan to cover and the DO: Respond to editors daily.
and write articles for magazines. related issue date. You can confirm if your story DONT: Ignore an email from an editor.
Advertising/Sales: Sell and produce the is relevant to a future issue and use that infor- Always respond promptly, with a thank you
advertisements in a publication. mation in your email. even if the answer is no.
Developing a strategy to promote your
DEVELOP YOUR MATERIALS CREATE A CONTACT LIST company takes time, creativity and great organi-
Every correspondence with an editor Create a list of the targeted publications and zational skills. Starting with a solid plan is the
should include everything they would compile a list of the primary editorial con- path towards editorial success.
need to take the article to print. A carefully tacts. The editorial contacts are often listed
crafted storyline will allow the editor to run directly on their websites. Excel spread- Denise Grothouse has an extensive background in
with your story; the editor should not have sheets are excellent tools for keeping your international business, branding and marketing.
to contact you again for additional materi- contacts in order. She specializes in digital and social platforms, and
als. You will need: DO: Read the publications to understand integrating them with traditional marketing and
the readership demographics and the style of branding strategies. No stranger to the kitchen and
A well written article, press release or the publication. bath industry, she is best known for her work as chief
pitch. For a press release or pitch, this DONT: Send an impersonal broadcasted brand officer of Grothouse, Inc., and president of the
should be approximately 150 words; for email to multiple publications. marketing company Perfect Six.

TOPS ON TOP
Cindy Crawford on Silestone Countertop
A product designed by Cosentino
Color
Eternal Marquina On Top
Discover more on topsontop.com | Follow Us F T

INSIDE TODAYS SHOWROOM
SARAH REEP, ASID, IIDA,

CMKBD, CMG, CAPS
Key Drivers of Todays Showroom Trends

WHEN I CONSULT with a kitchen and Gen Y likes to hang out with their parents, combines with personal interaction to complete
bath firm owner to discuss their showrooms and they look to their elders for advice on pur- the showroom experience.
design, the customers perspective is always my chases. Parents, in turn, seek their Gen Y kids Top consumer brands are going all out on
first consideration. After all, no showroom, no help in navigating the contemporary culture showroom technology, especially in flagship
matter how well equipped and outfitted, can and tastes. Gen Y is thus shaping the shopping stores. They use everything from HD touch-
produce sales without customers. experience across generations. screens to virtual reality for immersive shop-
Customers today have higher-than-ever ex- Count on the Gen Y shopper to do exten- ping experiences. And its not just for show.
pectations when they walk into your store. They sive research before visiting your store. Theyll Technology helps buyers collaborate with
want their showroom experience to be purpose- consult with peers and shop online especially showroom staff to custom design products and
ful and personalized and theyre open to new for big purchases. Technology is ever-present envision items in the home.
ways of increasing their shopping convenience. in Gen Y life. They may carry multiple devices Of course, the huge retailers have many
These advances have put the customer more into your store. Theyll look up product reviews R&D dollars to invest in cutting-edge tech. Can
firmly in charge of how the shopping experi- and text with family and friends while explor- your own local or regional showroom afford to
ence should proceed. ing your offerings. do the same? Likely not. Yet there are lessons
We can thank many of the worlds biggest The Gen Y consumer looks to gain experi- to be learned from the megabrands. You can,
retailers for leading the showroom revolution. ences not just stuff from their purchases. for example, equip customers with a hand-
During the economic downturn, they boldly They value authenticity, and theyre loyal to held device to look up product details on your
experimented with new approaches. Now the preferred brands. A showroom that calls out showrooms floor. This dual-channel approach
best of these ideas are inspiring innovation your long history of quality products and your real plus virtual can help kick-start the sale.
You may surprise and delight your customer,
and win their preference, through smart use of
The generational, technological and experiential in-store tech.
drivers of todays showroom trends tell us that Generational Showroom Tips:

The latest bells and whistles will always
change is continuous and the smartest kitchen demand attention, but the last thing you
should do is take on a new showroom tech-
and bath firms must continually plan a strategic nology just to say you have it. The test of a
new piece of tech should always be: Will it
showroom to stay ahead of customer expectations. help our customers and get us to the sale
faster? Will it help us communicate value
to our customers, and help them to see us
as their best source for a new kitchen or
across all bands of the retailing spectrum pride in a heritage of fine design is likely bath? Will this technology help us to work
from small local shops to global chains. In the to gain the Gen Y shoppers favor. So will a more efficiently as individuals and a team?
past, our own kitchen and bath industry may showroom that localizes its displays to call to
have been slow to adapt to new trends. But now mind the distinct history and personality of the There are many ways to infuse new tech-
were hiring again, and our new associates are region or community it serves. nology into your showroom, and much
eagerly applying the improved showroom tools more tech is to come. Choose wisely!
available to them. Generational Showroom Tip: Know that new tools bring challenges in
When I spoke on The Strategic Showroom If your showroom doesnt already have a learning, management and maintenance.
at this years Kitchen and Bath Industry Show cabinet display that speaks directly to Gen Your business may not see the return on
in January, I provided a high-level view of the Y homeownersget one! Its a must. At investment right away. Be sure to assign
evolving retail scene. Now, as I recap some least two Gen Y-oriented displays will be an owner to each new piece of tech-
main points here, Ill add showroom tips best, each in appropriate scale to the range nology, to see to its successful adoption.
related to them. These insights reflect direct of home sizes in your market. Product sam- Otherwise the tool may just sit there,
observations from my recent visits to kitchen ples can span the spectrum from entry-level unused and wasted.
and bath showrooms across North America. items to top-of-the-line upgrades.
Heres what Im seeing as key drivers of show- Online product research goes only so
room trends today. far to prepare your customers. Theyll
THE TECHNOLOGICAL DRIVER need to see how all the pieces fit together
THE GENERATIONAL DRIVER Its not only Gen Y who loves technology. in their kitchen or bath. Its our job as
Gen Y consumers aka millennials are Smartphones and other mobile devices have designers to help them visualize it. This
bringing the biggest generational impact become integral to everyday life for all people, is why our design software remains our
to todays showrooms. In total, Gen Y of all ages. New apps are continually developed most important showroom technology.
represents $200 billion+ in buying power. to support our virtual worlds. It enables us to fill the gap between the
Theyre very social, preferring to shop in For todays connected shopper, a stores on- customers product knowledge and their
groups. Peers are their main influencers, not line home can be just as important as the phys- ultimate commitment to the complete
advertising. ical showroom. Online and in-store technology kitchen or bath design.

THE EXPERIENTIAL DRIVER continuous and that the smartest kitchen
Despite the continuing growth of online shop- and bath design businesses must continually Read past columns and features and send us
ping, brick-and-mortar retail isnt going away. plan a strategic showroom to stay ahead of your comments about this article and others at
KitchenBathDesign.com
Far from it! Consumers still want a real-world their customers expectations. You ignore
shopping experience they simply cant get on- these retail change agents at your showrooms
line. They need to see, touch, feel and compare own risk.
in person, using all of their
senses to help evaluate products
and decide what to buy.
This is especially true for
big purchases. The complete
shopping experience is thus
both in-store and online. An open kitchen concept is great
Even e-tail giants like
Amazon, Birchbox and Blue If the faucet looks equally great from the sofa.
Nile are opening brick-and-
mortar stores. Here, the key
in-store relationship remains
the direct, personal interac-
tion between the customer
and the salesperson. Yet these
e-tailers-turned-retailers are us-
ing touch screens, virtual reality
and other new-school methods
to enhance the showroom
experience.
Remember, too: You can ex-
pect todays customers to arrive
having already explored their
product options online. Pre-
shopping has benefits beyond
a knowledgeable customer. It
also saves time in qualifying
and closing the sale. You may
need fewer product samples
just the hottest new items and
proven bestsellers and your
showroom may require less
square footage overall. Bigger
isnt necessarily better in todays
retailing world.
Generational Showroom Tip:

Planning your experiential
showroom doesnt need to
be rocket science. It can
be a relatively simple task
of deciding precisely what
you want the showroom
experience to be. Will you
greet the customer upon
entering? Can the customer
quickly find a comfort-
able place to sit? Can they
play with your product
options? Will your stores
lighting allow the custom-
er to review and compare
products accurately? Even
before entering, will your
stores parking and exterior
reflect a quality image?
Rooms should never be designed in isolation and thats the genius of our ARTONA faucet.
The generational, techno- Its flowing organic design creates a centerpiece in the kitchen and fits in from the living
logical and experiential drivers room while its powerful hidden spray provides enough energy to wash away even the
of todays showroom trends most stubborn baked on food. And with an accessorizing palette of 8 finishes, ARTONA
tell us again that change is works in perfect harmony, no matter how you look at it.
www.blancoamerica.com
888-668-6201
NEXTGEN BUSINESS MATTERS
BY KEN PETERSON, CKD

AND LEAH PETERSON
Prepping Your Business For Sale

KEN: I HAVENT known many kitchen success factors (CSFs) each year that must be me to roll out three additional showrooms in
and bath owners who have retired from this accomplished to close the gap on the weak- Connecticut, I had to develop a 250-page Policy
industry as wealthy individuals. However, all of er-rated operational definitions. & Procedure Manual that covered every step
those who have retired over the last 40-50 years of the pathway. It was a fantastic training tool
probably banked on getting a lot more money LEAH: Exactly. As you know, we just finished to develop top caliber personnel. And then an
from the sale of their businesses than they did. up this annual exercise for SEN. I believe our equally fantastic operational tool to launch the
Many sold their companies to a lead salesper- team loves the involvement in shaping the com- satellite showrooms that consistently generated
son or installer for low down payments only pany going forward. Whats great about this 51% gross profit margins.
to have the operations go bankrupt in a couple strategic plan document is that it clearly spells
of years, terminating the expected long-term out each persons assignments, target dates for LEAH: Well, that may have worked in the
payout. Ive even run across a few former own- completion and budget amounts allocated for 1980s. But it wont work today. No one has the
ers in Florida selling a kitchen every once in any particular CSFs. We can then easily track time, or the attention span, to write operations
awhile just to make ends meet. our progress during weekly team conference manuals. Today, business is all about speed
calls and day-long meetings three times a year and efficiency. So whats the second pivotal
LEAH: How sad! It must be really dishearten- to update the plan. success factor?
ing for owners, who have loved a business so
much for so long, not to be paid what they think KEN: Right. The ultimate objective is for kitchen KEN: The second is a business valuation.
their business is worth particularly when and bath owners to score 9s and 10s in all opera- Frankly, its not a bad idea to have one done
they counted on the business sale proceeds to tional areas of their company to ensure earning every year to measure company progress.
Accountants use a variety of methods for cal-
culation. But I prefer the one business brokers
Nothing beats a written strategic plan to get your typically use, which recasts the owners income
before (a) applying a multiple on net profit for
business in shape to command a premium price. a companys intangible value and (b) adding
balance sheet assets. We have used this same
methodology even in helping an aging SEN
finance so much of their retirement. What does a premium price for it. Of course, it may take member value his business for a son or daugh-
it take to avoid such a disappointing scenario? many years for kitchen and bath owners to real- ter to buy it.
ize this objective because they are so busy work-
KEN: Thorough, advanced planning. Nothing ing in their operations on a daily basis one LEAH: These topics how to develop a stra-
beats a written strategic plan to get your busi- good reason to commence this process 15 years tegic plan, documenting a successful sales
ness in shape to command a premium price. or more before you expect to sell the business. process, correctly valuing your business for sale
Unlike the conventional business plan that is are three of the 10 workshops being presented
drafted for startups, a strategic plan defines LEAH: Fifteen years? No way! Too many indus- at the inaugural NEXTgen: Future Business
what your business will look like when it is try owners today are in their late 50s and 60s Leaders Conference. Sponsored by some
completed. It forces the owner to finally put his without a formal succession or exit plan. Thats progressive-thinking vendors, its scheduled for
vision for the business in writing. what is making our vendor partners so nervous this fall in Austin, TX. With two educational
about the industrys future. How can the time- tracks one for business startups and one for
LEAH: I imagine most owners carry around line be reduced? buying an existing business this education-
some vague ideas in their heads of what they al event should draw the interest of young,
hoped their businesses will become. But when KEN: Hiring an industry-specific business current industry professionals with aspirations
they are grinding away in their operations every coach can substantially accelerate the strategic of owning a business some day as well as
day, putting those ideas down on paper in a planning process. Getting it done in 2-3 years is individuals considering entry into the creative,
cohesive, cogent manner must be difficult for then possible. But it would be dependent upon expansive world of kitchens and baths.
them. Probably need to block out some quiet (a) what stage of development the company is
time to develop a draft or two. in and (b) how much time and money the own- Ken Peterson, CKD, is founder and president of the
er allocates towards completing the necessary SEN Design Group, the industrys first buying and
KEN: No doubt. Most kitchen and bath firm critical success factors. business development group. Leah Peterson joined
owners say getting started on this vision her father in 2013 after a decade in corporate sales
statement, and being happy with the final draft, LEAH: Okay, that makes sense. Is there any and marketing; she is now the companys executive
are the most challenging parts of creating one particular success factor that you would v.p. Representing both industry-specific and corporate
their strategic plan. After writing a vision, the consider to be more critical than others like business experiences, as well as different generational
next step is to unbundle that statement into the centerpiece of an owners strategic plan to points of view, Peterson & Peterson will be addressing
a number of written operational definitions. attract a qualified NEXTgen owner? industry issues for KBDN in a new quarterly column,
These phrases flesh out and clarify elements of NextGen Business Matters. For more information on
the vision paragraph. Measuring each of these KEN: Yes, actually two. The first would be a anything mentioned in this column, please contact Ken
operational definitions on a scale of 0-10 (10 be- written document that details the companys at kpeterson@sendesign.com or Leah at lpeterson@
ing the highest rating) is called gap analyses. process from the clients first hello to collection sendesign.com (1-800-991-1711). The Petersons
The last step is when owners establish critical of the final check. For example, in order for welcome comments, questions or concerns.

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WHATS APP DESIGN, BUSINESS & PRODUCT APPS FOR KITCHEN & BATH PROS
Wellborn Cabinet, Inc.

WHAT IT IS: An app to help find cabinetry for every
room of a new-construction project or remodel.
WHAT IT DOES: The Wellborn Cabinet app allows users

to browse by room, style, material, product line, door
style, finish and finish technique. The ColorInspire pro-
gram gives the option to see thousands of different paint
colors on the selected cabinetry. With the style board, the
user can share selections with friends, family, designers,
contractors or a Wellborn dealer.
WHO ITS FOR: Designers and homeowners.
WHY KITCHEN AND BATH DESIGNERS NEED IT:

This app allows kitchen and bath designers to get a feel
for the Wellborn line and assist clients in envisioning and
selecting the right product for their project.
AVAILABLE SINCE: Nov. 7, 2016
WHO MAKES IT: Wellborn Cabinet, Inc.
PLATFORM: iOS for the iPhone, Android OS

PayPal Here
WHAT IT IS: A mobile point of sale
WHERE TO FIND IT: On the iTunes Store, on Google Play
system.
WHAT IT DOES: PayPal Here is a

free app that allows small business owners to
take and process credit and debit card payments
from anywhere with a cell phone or tablet. Once
the user has downloaded the app and signed
up for PayPal Here, a choice of free encrypted
mobile card reader for magnetic stripe payments
or chip card reader that sells for $79 for chip,
NFC or contactless (such as ApplePay) as well
as magnetic stripe payments is available. PayPal
charges 2.7% for each swipe, chip or contact-
less transaction. All major U.S. credit cards are
accepted. Additionally, the app allows for custom
tax and tip settings, customizable receipts sent
by email or text, sales reporting and inventory
management. Multiple users can be included
on one device. Payments processed with PayPal
Here are usually available in the users PayPal
Photo Measures
account within minutes.
WHO ITS FOR: Small business owners who

need an easy, mobile method for getting and
WHAT IT IS: An app for keeping WHO ITS FOR: Designers, architects, contrac-
tracking payments.
track of measurements on a picture of tors and homeowners.
a room or object. WHY KITCHEN AND BATH DESIGNERS
WHY KITCHEN AND BATH DESIGNERS
NEED IT: PayPal Here provides a quick and sim-
WHAT IT DOES: The app allows users to take a NEED IT: Photo Measures allows designers
ple way of getting payment from the client on the
photo of a room and directly draw measures on it to include accurate measurements on photos
spot from any location. Users also benefit from
that can be saved and referenced at a later time. they take of the projects they will be working on,
PayPals risk management and fraud protection.
Additional features include zooming in and out providing a visual reminder as well as necessary
of the photo to provide more precision; the ability information. Additionally, the action of taking AVAILABLE SINCE: March 2012
to quickly add text as comments when more than note of project measurements at a first meeting
WHO MAKES IT: PayPal, Inc.
just measures are necessary; native support for shows the client that you are resourceful and able
angles; the ability to save measures in imperial to start work on their home right away. PLATFORM: iOS for the iPhone and iPad,
or metric units; organizing photos by category; Android OS and Windows OS
AVAILABLE SINCE: January 2011 on iTunes,
exporting the dimensions in high resolution by
October 2013 on Google Play WHERE TO FIND IT: On the iTunes Store, on
email or in the devices photo library; exporting
Google Play and on the Windows Phone Store
the file as a PDF or JPG, and importing photos WHO MAKES IT: Big Blue Pixel Inc.
(chip card reader is only available for iOS and
of any size and aspect ratio. The cost of the app
PLATFORM: iOS for the iPhone and iPad, Android OS)
is $6.99, but there is also a free Lite version
Android OS
available with a few limitations: Lite only allows FOR MORE INFORMATION, GO TO:
for two photos to be measured, and all exported WHERE TO FIND IT: On the iTunes Store, on https://www.paypal.com/us/webapps/mpp/
files include a watermark. Google Play mobile-apps

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DESIGNER PROFILE
Designer Builds Career on Custom Design

BY ASHLEY LAPIN OLIAN
A kitchen and bath designer

who started out making custom
furniture as a favor for a family
member eventually turns to
designing custom, unique
projects, such as a castle-
themed entertainment room
and a personal planetarium.
AUSTIN, TX Its not often that a kitchen
and bath designer gets to do a project in a castle.
However, for designer Joe Currie of Austin, TX-
based Capitol Designs, that opportunity came
when he was asked to design a custom space in
the clients modern interpretation of a castle.
Currie has made a living creating custom
designs, both for furniture and for kitchens
and other rooms. There are two memorable
projects that stand out above the rest for him, This kitchen overlooking the Pentagon combined two apartments into a 3,500-sq.-ft. living space for a
and the first is an entertainment room that he restauranteur in Washington, DC. The kitchen features curved walls, glass and stone countertops, Wolf appli-
designed in the basement of a clients home ances and Sub-Zero refrigeration, and Neff cabinets that are horizontal laminate, paint and stainless steel.
that was made to resemble a castle.
This guy was a major road builder or with a Hollywood-style version that included French Country model home in Columbia, MD,
contractor he was the CEO of a company in a home theater and wine cellar. He collaborated was remodeled in the Arts and Craft style.
Ludlow, MA, Currie says. When I got to his with a metal working company in Bridgeport, I took out a French Country kitchen and
house, which was way off the main road, it was CT to draw schematics for light fixtures that put in an Arts and Crafts kitchen, and took
made kind of like a castle or what youd think looked like torches to hang on the walls. As per out the traditional stairways and put in new
a castle [looks like]. You go in and hes got these the clients request, he also designed a fireplace stairways. I also changed all of the flooring
stone stairs and all this armor. mantle with gargoyles (in lieu of lions) and a out to cherry, notes Currie. Any Frank Lloyd
The client wanted an entertainment room tiled pentagram in the floor. Wright or [similar touch] I could do, I did in
that was fit for a castle. Currie explained that, as The other project that left an impression that house.
far as he knew, castles werent exactly designed is a residential planetarium Currie designed Currie also incorporated a planetarium (ap-
to be comfortable, so instead he created a room for his client, whose brand new, 12,000-sq.-ft. proximately 12'x10') modeled after the Palomar
Observatory, as the clients hobby was astronomy.
The client had purchase a motorized fiber-
One of the standout glass dome similar to the one at the Palomar
projects Currie has Observatory that he could open and close
designed is a custom remotely from his phone. The foundation for
planetarium for an as- the telescope was designed separately from the
tronomy-loving client.
building foundation so that it wouldnt be af-
He based the design off
fected by any outside movement. The telescope
of the Palomar Obser-
vatory in California. itself was hooked up to a computer where the
images were directly transferred and could even
be streamed live.
Despite the homes complete overhaul, the
entire remodel only took about three months
to complete. There was so much work done
on the front end to get everything picked out
because they wanted to have it done before
their kids went back to school, says Currie. It
was incredible.
A CUSTOM CAREER
Currie got into the design business by doing a
favor for his sister; as he was naturally handy,
his sister asked him to make a custom table
for her home. After doing so, he got so many
requests for custom furniture from people who

THE FACE OF
MODERN
MARKETING
A young and fresh approach,
Photos: Olson Photography
merging digital and traditional

marketing to reach the world of
todays and tomorrows consumer.
This stainless steel and custom paint Neff kitchen was designed for a serious cook in
Baltimore. Wolf appliances, Sub-Zero refrigeration and Silestone countertops all
make for easy cleanup.
saw the table that he figured he could to former KBDN columnists Alan
WHAT WE DO
begin charging for it. He opened a fur- Dresner and David Newton for advice.
niture shop in 1981 in his hometown of For most of his life, he had lived in
Memphis, TN, and was commissioned the South, yet most of the jobs were
Social Media
to make all sorts of objects, including in the Northeast, so he took a leap
wooden skis for a monoplane and and in 1989, moved with his wife to
Website
custom roll top desks. Connecticut to work as a designer for
He eventually started moving more a Wood-Mode dealer. SEO
toward cabinets, fashioning the doors For the next two decades, Currie
himself. One day, a man in a big panel moved across the U.S. multiple times, Advertising
truck dropped by and asked if Currie stopping in St. Louis, going back to
wanted to buy cabinet doors he had Connecticut, onto Maryland and final- Branding
obtained from a local manufacturer. ly settling in Austin, TX. His career
The doors were culls that didnt meet also evolved from high-end cabinet Marketing
the manufacturers standards, and the design to working in a showroom,
man was able to get them by the hun- subcontracting and finally starting Public Relations
dreds. He then sold them for about 50 his current kitchen and bath design
cents apiece, which Currie would buy business, Capitol Designs. Press Releases
in bulk to use.
I would stack them, buy them in GAME CHANGER
different sizes and I started using that, Currie was a latecomer to CAD until
describes Currie. Thats when I found 2010, he would only make designs by
that you could sell a table for $2,000 hand. I remember, I was kind of the
and work all month or you could sell last holdout. I thought that you just Specializing in the
a kitchen at that time for $5,000 and it cant do the detail that you can do by
would take you two days. I was an eco- hand, explains Currie. Yes, its un- Kitchen and Bath industry
nomics major in school and I thought,
This is the way to go.
usual that I was one of the holdouts,
and its probably because I was almost
for manufacturers and design rms
His furniture shop turned into a 50 when I was trying to learn this stuff of all shapes and sizes.
cabinet shop, and the work kept on an old guy trying to learn CAD.
coming. However, Currie was not However, it was because of CAD
happy with his role as a shop owner, as that his family was able to move to
it took away from his time designing Austin. They had always dreamed C o nta c t D e n i s e G ro t h o u s e fo r d eta i l s .
and interacting with customers. He of going there Curries mom was a
w w w. t h e p e r fe c t s i x . c o m
decided to sell the shop and, inspired Texan and his son wanted to attend
by what he read in trade publications, the University of Texas at Austin but (484) 725-6023
chose to go down another path. it had always been difficult to make
PerfectSix
I used to get [KBDN] and I would happen.
see all of these articles about kitchen I converted over to CAD and it was
dealers and designers, says Currie. like I had a Eureka moment, concludes
And I thought, Man, thats what I Currie. You could draw stuff, send it
would really like to do, just do the design as a PDF file and work from anywhere. BE SOCIAL | BE KNOWN | BE AWESOME
work and deal with the customers. And I thought, well this is fabulous. It
He found job ads in the back of is the technology that has allowed me to
the magazine and he reached out work from any place.
PROJECT CASE STUDY SPOTLIGHT ON CREATIVE, PROBLEM-SOLVING KITCHENS AND BATHS
Masculine Makeover Facilitates Entertaining

BY KIM BERNDTSON
A California designers bachelor client can host parties inside The staircase was beautiful and archi-
tectural, but it didnt allow for entertaining
and outside with renovations that provide plenty of room for between the rooms, he reports, noting that the
everyone in his new indoor and outdoor kitchens. new layout simplified the flow between spaces.
The living room was tiny, and guests couldnt
be in one room and talk to someone else in the
TURLOCK, CA Many home transformations He was ready for a change, says Madsen, other. Ultimately, the remodel was about how to
bear little resemblance to their former selves. professional building designer and certified make his home a better place for entertaining
This Turlock, CA, home offers a perfect illus- interior designer. Over the years, he felt the while taking advantage of the view and getting
tration of this: Design Classics Jim Madsen weight of all the clutter, and he realized the rid of the clutter.
renovated every room indoors, as well as out- home was not conducive to the kind of enter- To realize the spectacular view, Madsen
doors, to provide a more masculine, clutter-free taining he wanted to do. As a nut broker and removed upper cabinetry along the exterior
look, with the help of Madsen Construction & farmer, he frequently meets buyers from all wall, as well as between the living room and
Design, which served as general contractor for over the world, so he wanted to be able to throw kitchen. He replaced it with a wall of windows
the project. parties at his home rather than at a restaurant that extends from the living room, through
Built in the early 1980s on a bluff lot over- or country club. the kitchen, into the dining room and around
looking a river, the homes kitchen boasted the corner of the house. One window spans an
characteristic golden oak cabinetry/flooring and MASCULINE ELEMENTS unobstructed 14' view from the kitchen sink.
laminate countertops reminiscent of the time. The massive, whole-house remodel touched Madsen then filled the footprint with design
A small island served as a cooking center, hous- every room, but at its heart is the kitchen. elements that offer contemporary lines and a
ing the stove and prep sink, while a peninsula Madsen enlarged its footprint by taking over masculine feel for his bachelor client. I have
overlooked the breakfast nook. Additionally, the breakfast nook and an unused bedroom, worked with him on other projects, so I know
a small garden window offered the slightest which became part of a new walk-in pantry, wet the kind of person he is, he remarks. He
glimpse to the outdoors, which included several bar and laundry room. Additional foundational didnt want a contemporary style with white
multi-level decks and lots of stairs. One bright changes included enclosing a small covered cabinets and white quartz. He wanted clean
spot included a small golf course the homeown- porch, which was converted into the adjacent lines and the non-cluttered look of contempo-
er built after purchasing the home in 1994, but dining room. The designer also opened the rary styling, but with rich, natural colors. And
ultimately few, if any, of the original features kitchen to the living room by relocating a spiral because of the generous footprint, we had the
proved favorable to his lifestyle long-term. staircase that separated the two spaces. space to work with dark materials.
Photos: Doug Rose, Photography by Doug

DRAMATIC GRANITE
Serves as the springboard
for the entire design with OPEN FLOOR PLAN
bold veins providing interest Gives plenty of room
within a sea of black for guests to mingle
DARK, RICH WALNUT

CABINETRY
Supports the masculine,
contemporary feel the
client wanted

Eliminating upper cabinets gave Jim Madsen the ability to create a wall of windows that extends from the
living room, through the kitchen, into the dining room and around the corner of the house. One window spans
an unobstructed 14' view from the kitchen sink.
The wet bar showcases many of the same elements as the kitchen, including walnut cabinetry and Spec-
trus granite. One slab of granite was used for the backsplash and countertop, showcasing the flow of the
veins. Its a piece of art, says Madsen.
To accommodate, Madsen chose 12"x36" worked hard to get it just right. Combined with stores other frequently used ingredients such
vein-cut travertine planks that provide a wood the walnut cabinets, we hit the nail on the head. as oils and spices.
look for the floor. Custom, hand-oiled walnut A Wolf microwave drawer in the perimeter
cabinetry from Best Cabinets is dressed with ENTERTAINING AMENITIES cabinetry and a Perlick beverage refrigerator in
European Designers Imports hardware that Because his client entertains frequently, the wet bar area round out the appliances, giving
offers a combination of a polished chrome foot Madsen included professional-style appliances, him all the necessary equipment for entertaining
with a brushed chrome handle. The rich, oiled including a Wolf steam oven, wall oven and and, if need be, accommodating a caterer.
look of the walnut is stunning! he states. And warming drawer along the same wall as a 36"
the unique hardware provides a perfect com- Sub-Zero refrigerator. Between the ovens/ EXTRA CONVENIENCES
plement that is more interesting than a typical warming drawer column is a baking center The open floor plan also includes a small
brushed handle. hutch, complete with textured glass bi-fold desk area and an Urban Hardwoods dining
The designer topped the island and doors that allow LED accent lights to shine table made from reclaimed walnut. A wet bar
perimeter cabinets with Spectrus granite that through. Its a great place for his coffee mak- showcases many of the same elements as
features a leathered finish and showcases er, he says. The countertop also serves as a the kitchen, including walnut cabinetry and
dramatic veins of gray, gold and rust amid a place to set food just out of the oven. On the Spectrus granite.
sea of black. Absolute Black granite window back side of this wall, Madsen added the walk- I love the veining in this granite, and I am
sills offer harmony. in pantry to provide additional storage forfeited fascinated with its beauty, relays Madsen. I
When I found this [Spectrus] granite I knew by the elimination of most upper cabinets. wanted to be able to use it on a vertical surface,
it would be a springboard for the rest of the Madsen included a Wolf cooktop and so I used the same slab for the backsplash and
kitchen, he notes. The leathered finish is very Zephyr ventilation hood in the island, along countertop so you can see the flow of the veins.
texturaleveryone always wants to touch it. with double Sub-Zero refrigerator drawers. It almost looks like a piece of art. There are
The designer was fortunate to find a single Because the refrigerator is on the opposite thousands of different glass tiles that would
slab large enough for the 7'x10' island. I would wall as the sink, the refrigerator drawers give have worked for a backsplash, but this was the
have changed the design of the island to accom- easy access to items he routinely uses for cook- only area where they would have been used,
modate a smaller slab because I didnt want any ing, he says, adding that a narrow pull-out and I didnt want to introduce another surface
seams running through the veins, he says. We between the cooktop and refrigerator drawers into the design.
OUTDOOR COMFORTS
Because Jim Madsens client often entertains, a spacious outdoor area provides
a place for guests to gather, dine and linger while overlooking the property that
includes a small golf course as well as infinity poolall within close proximity to
a nearby river.
Because of the multiple levels of the previous design, it was quite an engineer-
ing feat, says the designer. By bringing in a lot of dirt, we were able to take out
many of the stairs and now there are just three steps to the main level.
The pice de rsistance is the covered outdoor kitchen. To take advantage of
the great view, he wanted a full outdoor kitchen, says the designer. We includ-
ed everything needed to make it a real kitchen experience.
Appliances include a 42" Wolf grill with side burner, Perlick double undercount-
er refrigerator, Wolf warming drawer and Scotsman ice maker.
Golden Thunder granite in a leathered finish tops concrete block cabinetry that
is faced with LaHabra stucco in a Charleston color.
Strategically placed TVs add to the ambiance, as do several EcoSmart Fire Stix
outdoor fire features that support the contemporary feel with varying sizes of
tubular stainless steel sticks that resemble a traditional campfire.

ADVERTISEMENT
Perlick Names Ambassador of Cool

2017 IS A SPECIAL YEAR FOR PERLICK.
The company is celebrating its 100th
Anniversary with the announcement of the
Ambassador of Cool, designer Arianne
Bellizaire of Arianne Bellizaire Interiors in
Baton Rouge, Louisiana.
We are thrilled to announce that Arianne
has been named Perlicks Ambassador of
Cool for 2017, said Tim Ebner, vice presi-
dent, marketing and business development.
Both Arianne and her designs reflect the
confidence, boldness and cool of Perlick,
and we look forward to working with her to
ensure a designer perspective is top of mind
as Perlick transitions into its next 100 years.
Ariannes passion for design is conta-
gious and through her firm and popular
blog, Inspired to Style, she shares her de-
sign inspiration, latest trends and tips. As
Perlick continuously looks to the design
community for product innovation, Arianne
is the perfect partner to pro-
pel Perlick into the next cen-
tury of cool. SMALL SPACE SAVVY.
Perlicks industry-exclusive Signature Series Sottile
Bellizaire will be featured 18" depth collection is perfect for residential living.
as the face of Perlicks 100
Years of Cool and become
a part of the Perlick Design
Council that influences new
product development. Perlick
will also feature Bellizaire and
other top designers on its new
website, www.perlick.com. BLAST FROM THE PAST.
We want to give home- Introduced in the late 1940s, Perlicks Black Beauty
Dispenser featured three revolutionary cooling systems.
owners the designer perspec-
tive of why they choose to
use Perlick for its professional performance nys biggest announcement since entering
and residential style, said Ebner. the residential space.
Backed by a history of 100 years, Perlick As we embark on our journey into our
offers an extensive selection of undercount- next 100 years, we look forward to introduc-
er refrigeration appliances that blend the ing many more industry firsts and expanding Perlick social media and website throughout
solid performance of their commercial our offerings in the kitchen and beyond, February and March. Finalists included:
models and luxury design for the home. said Ebner. Partnerships with designers like
Innovative appliances inspired by the design Arianne will be key to making sure our appli- Chris Druschel, project designer, S&W
community, such as the Signature Series 18- ances are on trend and provide consumers Kitchens
inch depth refrigerator, beverage center and with professional grade product for homes.
wine reserve, allow designers like Arianne to Perlick kicked off a national search with Patricia Davis Brown, designer & blog-
reimagine narrower existing spaces. open auditions at KBIS 2017 in Orlando to ger, Patricia Davis Brown Designs, LLC
Arianne will also be partnering with find the person who reflects confidence and digthisdesign.net
Perlick later this year to promote the compa- and cool. The five finalists were featured on
Michele Alfano, creative principal,
studio modmade
Susie Feia, owner, designer, CKBR,

UDCP, Feia Construction, LLC
Arianne Bellizaire, designer, Arianne

Bellizaire Interiors

TREND SPOTTING
Garages: A New Profit Center for K&B Pros

BY JAMIE GOLD, CKD, CAPS
Kitchen and bath designers may find that their talents for like for kitchens is listening carefully to your
clients description of how they really live.
organization and ability to personalize spaces using just the Snaidero USAs showrooms have seen cli-
right cabinetry, lighting, etc. translates well to designing upscale ents make a bigger investment, shares Alberto
Snaidero, the companys operational manager.
garage environments as an added profit center. What the Los Angeles County-based division of
the Italian brands clients is seeking is design
IF YOUVE BEEN designing kitchens and the Caribbean. His clients are homeowners continuity: Its important to have a cohesive
for a while, its likely that at least one of your and architects, builders and car enthusiasts. We look in the interior of the house and reflect the
clients has asked you to install his or her old are learning that our customers want more than customers taste.
cabinets in the garage. If you manufacture just to organize, Haas says. Their vision is for Youre probably used to this extending from
stock cabinets, its likely, too, that some of the garage to be an extension of their home, and kitchen to Great Room, but you may not have
those cabinets were made by your company. to be furnished similarly to every other room. thought of style cohesion extending to your cli-
What neither of you might have realized is that Instead of oil-stained floors and a mishmash of ents garages, too. You may also not have expect-
theres a tremendous opportunity to make real shelves, cabinets and hooks that dont fit, they ed the kinds of interior accessories youd install in
profits by putting new cabinets plus lighting, want to re-imagine their garages to be attractive, a kitchen to make their way there, but homeown-
flooring and other interior-grade amenities in clean and organized. In response, we expanded ers are making the investment, Snaidero reports.
your clients garages. Its happening right now, to either find them exactly what they want or to Cabinets with internal accessories are a must.
just maybe not yet in your company. create custom solutions to help them re-imagine Pull-out baskets can be provided for corner cabi-
their garage to discover its hidden potential and net areas, and tall pantries [get] internal pullouts,
THE SCOPE get more out of their homes. Isnt that what you he adds. This is clearly a profitable departure
It has certainly happened for Chad Haas in already do on the other side of the door? from big box store open shelving.
his firm. Haas calls himself Chief Gearhead Moorea Hoffman, an Orange County, For Tyler Udall, v.p. of Los Angeles-based
of Beaverton, OR-based Vault Brands, which CA-based designer, author and NKBA speaker luxury builder Tyler Development Corp., ga-
manufactures premium cabinetry and other has been asked by her Kitcheneering clients to rages are just another premium space that his
products for higher-end garages. He is also the help them with their garage spaces, too. These affluent custom home clients many of whom
13-year-old companys founder. In response are most often smaller projects, she shares, are car collectors expect in their projects.
to an industry that lacked innovation, I acted, designed to improve a homes storage. But it Garages have become places where our own-
conceiving a line of cabinets to be timeless and has provided added revenue for her firm and ers hang out, and therefore spaces with finishes
beautiful and, more importantly, built so dura- an added benefit for homeowners. One client that equal those in the house. Theyre building
ble that they would last a lifetime. wanted a bit of a mudroom feature. We used in elements like sports bars, lounges and game
His cabinets have made their way to Dubai aqua paint to brighten the wall and inexpen- tables, he shares. Its fun for them to spend
and Australia, as well as across North America sive white furniture and cabinets to create time in the same space as their prized posses-
organization for shoes, backpacks and sports sions. As Udall notes, if a client is spending
equipment. She said every time she pulls into more than a million dollars on a classic car, its
Photo: Snaidero USA
the garage, shes grateful for the improvement. surroundings should be equally impressive.
Hoffman has also added task lights above work These are not the Hoffman or even
stations and put cushioned floor pads there Snaidero clients who want stylish organi-
for client comfort. Any space can be a revenue zation to greet them as they drive into their
opportunity. The most important skill much garages. These garage projects, Udall notes,
Photo: Courtesy of VAULT (www.vaultgarage.com)
High-end kitchen clients are asking for design

cohesion and organization, extending from home
to garage.
Designing a garage may involve understanding
car lifts and turntables.

Photo: Brandon A. Smith/Courtesy of DCoopMedia
Photo: Tyler Development Corp.
Some clients desire fun, personalized

styling for their garages.
address flooring, lighting and organization. The

income opportunity for designers is capitalizing
upon serving the nearly 32 million mass-affluent
and affluent households in the U.S. who want
things done for them, who have high net worth
and discretionary purchasing power and want
to take advantage of [an] expert to guide them
through the decision-making process.
Some luxury garages double as social man cave spaces.
THE LEARNING CURVE
have definitely leaned toward the men mak- out. Despite that potential, there are very few Designing a garage is no more complicated
ing decisions, and they are designed more in a specialists like Vaults Chad Haas. While there than designing a closet and less demanding
man cave manner. Style cohesion does count, are a number of reasons for this, it boils down than designing a kitchen, Haas asserts. If a de-
but fun and unique elements are added into to the consumers perception that the garage is signer is billing time to design a clients closet,
the mix, he observes. One client wanted his a piece of a much larger whole. The architect they could easily pivot to the garage to capture
cabinets to look like a vintage 1950s photo of a designed the garage because he designed the additional revenue. The number of affluent
Bugatti mechanics garage. The builders custom house. The cabinet showroom fitted the garage households is sufficiently large and represents
cabinet vendor reproduced the look. Another because she fitted the kitchen. In short, the a business opportunity for designers with little
client went for a glass floor in the home theater garage is oftentimes bundled into the scope of training.
above so he could enjoy the view of his Italian work provided by another professional. Dont assume, though, that because you
sports car in the space below. One garage project That professional could be you, especially in consistently create gorgeous, highly functional
got hand-cut bricks pulled out of the dig in providing revenue-enhancing cabinetry, floor- kitchens (or kitchen cabinetry), that you know
Boston and a radiant heating system. ing and lighting to the space. To really drive it everything it takes to do the same in the garage.
Home automation systems that control the home, the garage is typically the domain of the As Hoffman and her cabinet vendors caution,
whole house from the garage, car wash sys- male occupant, Smith points out. That makes Extreme temperature variations could cause
tems, automobile turntables and lifts, vintage it another way to get him excited about the problems. My projects were all in Southern
lighting pendants that evoke those in mechanic project as a whole, he suggests. California so I had no problems with that, but its
shops, and custom toolboxes are also popular While the kitchen designer is certainly well- something to consider for those in other areas.
for luxury garages. In general, The floor and equipped to handle the design of function-heavy If youre working on the premium col-
ceiling finishes are as impressive and expensive garage spaces, it has been cabinet companies lector spaces that Tyler Development builds,
as the houses, Udall says. that have made greater strides in tackling the youre going to need to know a bit more.
garage, Smith comments. Originally billed as Smith suggests spending time in the pits and
THE OPPORTUNITY cabinetry for organization and storage func- garages at working racetracks, visiting specialty
In the U.S., where three-car garages are being tions, companies like The Closet Factory and vehicle trades (such as upholsterers and body
built faster than one-bedroom apartments, the California Closets are either marketing their shops), and monitoring the popular automo-
demand for these spaces to become more attrac- wares as solutions for garage environments or tive editorial resources. Know your client, too,
tive and functional isnt surprising. Garages take producing separate garage-specific lines. These Smith recommends. Does he want a gallery
up a lot of room and the larger, non-collector ga- will work for some clients and projects, but prob- for his collection; a workshop to work on his
rage trend is being driven in part by multi-gen- ably not for the higher-end buyer. motorized toys; a man cave to shoot pool, drink
erational households. More generations equals Vaults Haas compares the garage to the beer and socialize next to his roadsters; a time
more people equals more stuff, much of which custom closet, outdoor kitchen and home enter- machine with vintage details; or a modernist
ends up in the garage. More stuff, of course, tainment segments. These multi-billion dollar space that blends seamlessly into the home?
means the need for more storage systems. And marketplaces did not even exist 20 years ago. The design and functional elements youll need
that means more revenue potential for kitchen But today theyve become mainstream, the lux- to familiarize yourself with will depend on the
designers and manufacturers. ury garage designer observes. The clients who garage character your client desires.
Brandon Smith, founder of San Diego- are furnishing their garages today represent a
based DCoopMedia, follows design, automotive very small portion of the overall market size. LAST WORDS
and luxury trends for his No.26 journals and The much larger market is made up of latent That is not so different from the varying
branding strategies clientele. These spaces consumers who did not even realize they wanted demands of the client who bakes versus the
are responsible for protecting a consumers or needed a finished garage, because they have client who juices versus the client who regular-
second-most valuable asset. One could spend yet to realize what their garage could be as an ly entertains with caterers. You may just find
just as much, if not more, on a truly awesome organized, functional and inviting space. He yourself working around Lamborghinis, rather
garage as they do on their kitchen, he points predicts that every garage built in the future will than La Cornues, to cater to the garage client.

KITCHEN STORAGE
Photo: Mike Kaskel Photography
The Roll-out Revolution

Storage considerations are top of mind in todays kitchens, where a proliferation of
products can simplify function and accessibility as well as enhance aesthetics.
BY KIM BERNDTSON
T he transition from fixed to adjustable, and then to roll-out

cabinet shelves has forever changed the way homeowners
view storage in their kitchens. These certainly provide eas-
ier access to cabinet contents, but their greatest contribution
may be serving as inspiration for the proliferation of storage
Jacobson, Kitchen Design Partners, in Northbrook, IL. We
rarely have a base cabinet with just shelves inside.
Designers cite several influences affecting the increased
awareness of and desire for improved storage, including those
related to kitchen design as well as lifestyle changes.
solutions that has followed. Desired kitchen layouts are mostly open floor plans where
In fact, storage has become so top of mind these days that kitchens serve as the social center and gathering place, ob-
some type of cabinet accessory is being specd into virtually every serves Candace Nordquist, CKD, Candace Nordquist Interiors,
kitchen design. Whether its roll-outs, pull-outs, blind corner stor- in Gig Harbor, WA. There is also typically more than one
age solutions, magnetic knife blocks or cutlery dividers, to name a person in the kitchen, which affects the layout and, therefore,
few, the list of options that can enhance storage is virtually endless. the storage we need to find.
Our kitchens essentially include all base cabinets with For Suzanne Duin, ASID, RID, clients are requesting more
some type of storage feature/accessory, reports Nancy exposed storage, such as open shelves, which require attractive

Photo: Dennis Jourdan Photography
Photo: Mike Kaskel Photography
Drawers are one of Nancy Jacobsons favorite storage elements

because of their ease of use and ability to store almost everything.
Storage either a lack of or inefficiency of is often a reason why
many of Nancy Jacobsons clients tackle a kitchen renovation. As
such, she focuses on solutions that enhance functionality, such as
the tray storage above the ovens, the appliance garage, the lift-up
cabinet door and spice pull-out in this kitchen.
storage solutions. In some kitchens, canisters on the coun-

tertop are coming back, says the owner of Maison Maison,
in Houston, TX. Storage containers have to be much more
attractive given that open shelving has become a trend.
As such, baskets are particularly popular with Duins cli-
ents. They are attractive, yet useful, she reports, noting one
of her designs, which features a butlers pantry lined with bas-
kets, has been added to more than 78,000 ideabooks on Houzz.
For example, my clients can have one basket for crackers and
another for dried pastas, etc. They are easier for the client, and
especially children, to access contents.
Jacobson sees a reduction in wall cabinets pushing more
function and storage into base cabinets. If wall cabinets arent
available near a cooktop, we need to provide a place to store
spices and oils in base cabinets near where people cook, she
Photo: David W. Cohen Photography
stresses, noting spice pull-outs are popular solutions. Its the

same for wall cabinets that are eliminated near a sink. People
still need to keep items, such as towels and cutting boards,
near the point of use.
Lifestyle changes including the way people cook and eat
have also changed storage considerations.
Anyone can go into a nice retail store and see a lot of
gadgets that make food prep easier, states Thomas TK Kelly,
TRK Design Co., in Nokomis, FL. It used to just be a food
Designed by Candace Nordquist, this kitchen boasts corner
processor, but now there are small appliances and hand tools
drawers that maximize space and accessibility.
such as knife sets, special peelers and corers, etc. that used to
only be available to chefs, but are now available to consumers.
Advancements in large appliances are also changing storage
needs. Steam ovens are hugely popular, and so are under- there are so many types of specialty foods available. As a result,
counter refrigerator drawers and wine/beverage centers. Its how we prepare and store those foods is changing.
no longer about buying a 36" refrigerator. There are more Storage either a lack of or inefficiency of is often the
choices and more products for homeowners and designers so reason people look to renovate their kitchens, notes Jacobson.
we need to work together to create the proper storage in the We often ask clients what they dont care for in their
proper location. existing kitchen to help us understand why they are undertak-
There are also so many more cultural influences and types ing the project, she notes. Over 90% of them report that they
of diets that are changing the way we eat, he continues. Now need more storage, or more effective types of storage.

KITCHEN STORAGE
Because storage is so important, storage considerations are

often one of the first issues designers discuss with clients at
the start of a kitchen project.
Storage comes up at the first meeting, reports Nordquist.
Typically, when we talk about appliances and how they fit into
the plan, we also talk about storage needs because so many
people have specialty coffee makers, mixers, etc., which all
need specialty storage, which ultimately affects the layout.
Storage enters into the equation early on for Duin as well.
Storage is always addressed at the point of drawing out the
cabinets, she adds. From the very beginning, we focus on
storage needs.
EVOLUTIONARY CHANGES
While the most groundbreaking changes affecting storage
may have occurred years ago, ongoing changes continue to
enhance storage both functionally and aesthetically.
I see storage going through more of an evolution of the
groundbreaking introductions that happened 15 to 20 years
ago, observes Erik Mehr, erik kitchen design, in Avon, NJ.
I dont think overall storage needs have changed too much.
Instead, what I do see changing is the quality of interior stor-
age features that are now available. They are sturdier and pull
out more smoothly. They are also more efficient and provide
greater accessibility as well as being available in higher-end
finishes and appearances. In the case of corner storage, we
now have highly engineered corner pieces that articulate out.
For example, earlier versions of corner cabinet turntables
were much more difficult to operate, he explains. They were
flimsy and easily unbalanced, he states. Now, those from
the better suppliers are sturdy and are offered in chrome and
other nice finishes. Some even have glass sides. They are
much more high-end all the way around. For cabinet interiors,
we are seeing options other than plywood and melamine, and
weve seen upgrades from typical maple drawers to walnut.
While these changes do offer improved functionality, they
are still luxury items, he continues. People arent purchasing
them for visitors to their kitchens. They are purchasing them
for themselves. When they pull open a drawer or cabinet, they
are pleased by what they see. Its a little treat to see a nice,
luxurious interior.
Jacobson has also noticed the availability of upgraded
accessories as well as an added emphasis on aesthetics.
Materials/finishes used in accessories also have more options
Photo: Sean Litchfield available such as light wood, combinations of materials that
are non-wood and walnut, she says, adding many manufac-
Erik Mehrs clients often request pantry storage that resembles
turers that exhibited at KBIS in January were offering internal
a hutch rather than just a tall cabinet with a boxy shape. As such, he
usually includes base cabinets with a matching wood top that is set cabinet parts in walnut. I am also seeing a change in the
slightly back. way things move, which is a great benefit for my clients who
are interested in function. The overall theme is also about
One of Mehrs favorite storage solutions is the bi-fold door for use
bringing the accessory to the homeowner, instead of the home-
on appliance garages as well as specialty areas like breakfast bars,
coffee stations and pantries.
owner having to reach. Tall pantry cabinets with pull-out trays
are also changing. New units where the trays move forward
together as the door opens are seen as an alternative to indi-
vidual roll-outs in pantries. Soft-close glides, which used to
be limited to drawer cabinets, are now available on all types of
accessories such as pull-out spice units and tray storage.
For Nordquist, its about accessories that provide special-
ized storage, especially related to pots and pans and knives.
Charging stations that can be hidden inside drawers are
popular as well.
Nordquist and Jacobson also use drawers with systems
Photo: Craig Kozen-Young
that organize plates. Dinnerware inserts for plate storage are

another example of an accessory that meets a trending need,
says Jacobson.
With pegs or adjustable dividers, clients have the flexibili-
ty to change configurations along the way, adds Nordquist.

REEXAMINING THE CLASSICS
Todays kitchen storage also focuses on reexamining many
classic storage concepts including drawers, pantries and
appliance garages and incorporating new twists.
Drawers are currently in vogue, offering convenient storage
and ease of operation. Kelly prefers them over roll-out shelves,
noting that drawers can save valuable minutes in a daily
routine.
One of the biggest changes we have seen with regard to
storage is the pull-out [roll-out shelf ], offers Kelly. But con-
sider that you need to first open a door before reaching inside
to pull out the shelf. After looking to see if what you need is
inside, you can take it out, push the shelf and close the door.
Thats a lot of work for a can of soup.
Instead, we tend to do a lot of drawers with interiors that
we custom divide based on needs, he continues. You can use
one hand to open the drawer and the other to grab what you
need. Drawers are all self-closing so you barely touch them
and they pull themselves closed. All of that happens in a mat-
ter of a few seconds.
Jacobson also likes to incorporate drawers. With one hand
and one motion, the homeowners can open the drawer to
reach whatever they need, she explains. Drawers can be used
Photo: Fran Brennan Photography

to store almost everything in base cabinets, including utensils,
bowls, Tupperware, measuring cups, pots/pans, bakeware,
placemats, silverware, colanders, small appliances, dry food
storage and pantry items. Drawers also look great when placed
properly in the design.
Mehr adds that drawers can also be less expensive than
cabinets with roll-out shelves, so he encourages clients to
consider the former, routinely specifying three drawer bases in
many of his designs. Suzanne Duins clients often request exposed storage, such as
Drawers are priced competitively with typical one-draw- open shelves, which require attractive storage solutions. Baskets
er, two-door cabinets with adjustable shelves, he says. And are particularly popular and provide an appealing, yet useful
it really doesnt cost much more to go up to a three-drawer solution, as seen in this butlers pantry.
Photos: David W. Cohen Photography
Appliance garages have made a comeback in many of the

kitchens Candace Nordquist designs. Oftentimes she uses ones
with doors that lift straight up and are flush with the cabinets.

KITCHEN STORAGE
Photo: Conan Segrest, Full Line Photography

In this kitchen designed by Thomas Kelly, a huge walk-in pantry is
Photo: Joel Gross Photography
concealed behind glass-paneled doors on pivot hinges.

Pantries are an important element in the kitchens Thomas Kelly
designs. This client wanted to maintain flexibility in her pantry, so
Kelly designed it with removable cabinetry inside. Kelly incorporat-
ed reeded glass and hardware that matches the rest of the kitchen
so that everything coordinates.
Kelly also likes to use drawer accessories to allow homeowners to
keep the contents organized and accessible.
Mehr likes to use bi-fold doors on appliance garages, as

well as on pantries and specialty areas such as breakfast bars
Photo: Joel Gross Photography
and coffee stations. I would say that my favorite storage item,

and something that I use all the time, is the bi-fold door, he
offers. It allows you to open the door and push it to one side.
Its a very smooth action. You dont have to fight open doors
on both sides of a cabinet. You can open the door up against
a wall, out of the way. If you are next to an adjacent counter-
top, you can take items out of the cabinet and set them on the
countertop without having a door in the way.
For Kelly, storage is enhanced with the comeback of the
base with two big drawers on the bottom for pots and pans. pantry. Pantries have always seemed to make a lot of sense,
Its something I always try to work into a kitchen to maxi- and now theyre coming back, he remarks. They are a great
mize storage. People really like drawers, and I dont do many way to store a lot of bulky items that can clutter the kitchen.
roll-outs, in part because of the cost, but also because they With those bulky items removed, we can create a kitchen en-
are a two-step process where you need to open the door, then vironment with clean, uncomplicated lines where clients dont
reach in and grab the front of the roll-out. With a drawer feel weighed down. In a world where lives have become busy
base, you simply grab the drawer and everything is there for and cluttered, I find that one of the best ways to create a more
you. The sides on a drawer box also tend to be higher, so it peaceful and harmonious room is to add a pantry.
keeps items contained so they dont spill over the sides like Often furnished with base cabinets and lined with counter-
they can with a roll-out. tops and shallow-depth shelves, contents are efficiently stored
Nordquist loves to use corner drawers and specs them in and easily identified and accessed, he notes. For example,
many of her designs. They are probably the storage accessory pastas, grains and rice can be stored on one shelf, with labels
I use the most, she says. Compared to a lazy Susan which facing out, he says. Top shelves that can be difficult for peo-
can be clunky to use and doesnt provide great access to the ple to reach can be used for items that arent used very often,
corner corner drawers can be pulled out all the way so you such as crockpots and turkey pans. Adding a built-in stool
can get to contents in the back. Three levels of storage make makes those shelves accessible, and a light that automatically
up for any space that may be lost because the drawers arent as turns on when the door is opened means no one has to fumble
wide as a lazy Susan. with the switch. When you walk into the room, everything is
Appliance garages have also made a comeback, offering right there in front of you.
updated styles and improved operations. Nordquist often uses And the real beauty is that a pantry doesnt need to take
ones with doors that lift straight up and are flush with the a lot of space to be highly efficient, he continues, noting
cabinets for coffee makers and other items used on a daily that tucking it into a corner with as little as four feet in each
basis. A door that slides up vertically is out of the way and direction affords plenty of storage potential. The room can be
leaves countertop space available, she states. It also maximiz- framed with basic construction, then finished with a beautiful
es interior space of the garage, especially compared to pocket glass door that blends in or complements the rest of the kitch-
doors that can take up a lot of space. en. No one even has to know what is behind it.

Engineering.
Magic.
Its a matter
of semantics.
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OTHER-ROOM PROFIT CENTERS
Office Space
Home offices are becoming a staple in todays houses, and the amenities
being incorporated can garner large profits for kitchen and bath designers.
BY ANITA SHAW
M oving beyond the kitchen and bath comfort zone

can be a challenge, but embracing other-room
design can often mean major profits for designers.
How people live and work in their homes is changing sig-
nificantly as the digital age pushes forward, and kitchen and
offices and think, yes, theyre beautiful to look at, but who
would want to work in them, queries Mark Dutka, princi-
pal, InHouse Design Studio in San Francisco, CA. Dutka,
who specializes in home office design, adds, If Im going to
produce what I perceive to be a successful home office, first
bath designers who embrace the heightened demand for home it must function as anticipated and then, secondarily, look
office design can reap significant financial rewards. fantastic not vice versa.
According to Todd Race, president, Todd Race
Construction in Rochester, NY, the design of a home office HIDING IN PLAIN SIGHT
usually falls into two camps. The first is as a get-away space, Cabinets are a major component of the home office, and cus-
a place to do the bills, watch television, etc. Here, we are asked tom designs are not unusual because of the special require-
about flat-screens, maybe a wet bar, and the furniture layout is ments of the space. Both the look of the cabinets and how they
considered, he says. function are key to the overall success of the design.
In the second camp, the work space is the overriding Cabinetry that is beautiful and planned for special uses,
factor, Race continues. Lighting, cabinetry and the amount such as lateral files, is a good profit center for a designer to de-
of work surface are key. sign into the space, stresses Janice Stone Thomas, ASID, CKD,
Indeed, when creating a true work environment, function principal designer, StoneWood Design in Sacramento, CA.
and ergonomics are essential. I see photos of some home Frank Harcus, sales, Lifetime Cabinet & Interiors in
Deland, FL, notes that his firm always includes full-extension
slides, as well as soft-close hinges, in cabinetry for the home
office bonus features that add to profitability as well as
functionality. And, since it is all custom, the customers have
their choice of wood species, door styles and finish options,
he remarks.
He adds that, for uppers, the company does open-shelf
units, applied doors, glass doors or anything the customer
wants, trimmed out with a choice of crown mouldings.
According to Valorie Spence, president, Interior Design
Solutions in Pukalani, HI, among the items included in home
offices designed by her firm are built-in desks, custom cabine-
try that includes pullouts for printers, and lighted upper satin
glass cabinets over the desktop for storage.
For a lot of my clients, its mainly about storage in the
cabinetry, stresses Laura Soto, CKD, owner/designer, Kitchen
and Bath Design Studio in Houston, TX. They dont want to
see things sitting out.
Photo: Mark Dutka
Mark Dutka opts for custom cabinetry in his home office designs,
often using a tall cabinet or armoire concept. The interiors feature
Photo: Mark Dutka
high-end keyboards, task lighting and adjustable, pull-out shelves.

A remote-control retractable bed is featured on the bottom right
of this home office setup designed by Dutka. Unlike a Murphy bed,
this unit allows for a television and storage above it.

A home office in the kitchen, such as this one designed by
Marlene MacDonald Ketchen, often acts as command central for
the household, and must include clever storage for the necessary
elements, as well as coordinate with the overall room design.
Photos: Daniela Goncalves
Soto has done a variety of different power sources for sup-

plying those electronic devices inside the cabinet. Whether its
a pop-up outlet on top to quickly plug in a laptop or something
else were often integrating power inside the cabinetry.
Dutka likes creating drawers that can house and charge
People like printers to be hidden, yet accessible, agrees items out of sight, and Docking Drawers now makes incor-
Dutka. Because of this, he has developed an armoire concept, porating this option easier with its new charging drawers, he
a tall cabinet with pocket doors. Within that cabinet there are notes. Between phones and tablets, there are wires every-
adjustable pull-out shelves and outlets, and components can where, he remarks. So, its nice to have one drawer where
be placed on the shelves for easy access. clients can charge things.
My clients want everything behind closed doors when And, with regard to drawers, Soto reports that her firm
the office is not in use, adds Marlene MacDonald Ketchen, often customizes the drawer interiors. Just like in a kitchen,
owner/designer, The Cabinetry in Hingham, MA. They want where you do dividers, you can do the same in a home office,
an office that looks like one in a photo on Houzz neat and she explains. She had one client who had all of his paper
orderly with nothing on the counter. products divided up. He wanted a place for 8-1/2"x11" paper,
Keeping things neat is especially challenging when it another for 11"x17" paper, another for envelopes, address labels
comes to electronics both the seemingly endless wires for and so on. So, we sectioned a big drawer with different types
computers, printers and other equipment, as well as items that of dividers. This is definitely profitable, Soto stresses, because
need regular charging, such as phones and tablets. those are the little things that designers can charge extra for.

OTHER-ROOM PROFIT CENTERS
SHARED SPACES
Home offices are incorporated into almost every room in the
house now, according to Dutka, which has led him to doing
more custom cabinets. Among his offerings is a remote-
control retractable wall bed that can work within custom cabi-
net solutions that he designs.
The bed snakes out of a big drawer at the bottom of the
cabinet, making a right angle, he explains. You end up with
a queen-sized bed facing you, with room for a television or
Photo: Greg Hoxsie

bookshelf above it. It works well in a home office/guest room
design, or in a loft apartment in the city, he states.
Many of my clients want to combine high functionality
for work with a place to get away from it all and have some
me time, reports Barbara Brown, owner & creative director,
Valorie Spence includes items such as custom cabinetry shown
Barbara Brown Interiors in the Washington, DC metro area.
here in horizontal matched grain koa wood, lighted upper cabinetry
They want an office where they can get their work done, but
for storage, and pull-out shelving in her home office designs.
when the work day is done, they can use the space as a place to
recharge, read a book or listen to music away from the hustle
and bustle of family life.
In some instances, youre looking at multiple users for the kids are doing homework at the homework desk, that
the same area, notes Soto. For instance, she explains, if needs to be different than a desk in the man cave. So Ive
had different ideas of what the home office should look
like, she remarks.
DETAILS, DETAILS
Beyond working within the space, the home office needs to
incorporate functional pieces and thoughtful design to meet
the clients expectations. This requires special care when
choosing elements that will provide optimum service for the
homeowner.
To meet the ergonomic needs of the client, Dutka places
significant stress on elements surrounding the computer
station. Some people dont want keyboard trays, but then they
end up keying too high or low, or end up with carpal tunnel
syndrome, he stresses. Because of this, he incorporates high-
end keyboard trays into his designs that have negative tilt, and
go up and down.
And, while all concur that a home office needs great
lighting, natural light might not be the designs best friend.
The amount of daylight that windows provide may need to
be screened in order to see the computer monitor, notes
George Deasy, residential designer, DeasyGroup in Mt.
Vernon, WA.
While lighting may warm the space and give it a lift, dis-
tinctive touches make the room ones own.
Soto notes that, lately, she has used a lot of reclaimed wood
for countertops in home offices to make it more homey.
Reclaimed wood and barn wood also make a statement on the
One of Laura walls behind the desk and elsewhere.
Sotos more unusu- And Dutka notes that he pays special attention when
al home office de- choosing the rooms hardware. The pulls and knobs are the
signs included the
jewelry, and can make what otherwise could be considered a
star of Texas and a
bit mundane look special, he stresses.
mount of a bobcat
catching a bird. While he uses different woods in his designs, Dutka be-
lieves the hardware really helps pull the whole look together.
Soto uses raw
I help people pick out higher-end hardware because, in the
elements in some
scheme of things, its not the most expensive item thats going
of her home office
designs such
into that office, but it packs a punch, he states.
as reclaimed and While clients do challenge him with a long wish list, Dutka
barn wood. Here believes in recommending what is best for the clients long-
the office space term comfort in the space. If they are adamant about having
is tucked neatly certain elements that wont work in the home office space, it
within a multi-use can sometimes lead to extra work for him elsewhere in the
tasting room. home a great bonus.
The whole idea is to look not at a single room, but a
lifestyle to look at the entire home and how its utilized, he
emphasizes.

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OUTDOOR KITCHENS
Outside Entertainment
A trio of outdoor kitchens puts the spotlight on entertaining, showcasing nature-inspired
designs, enhanced cooking capabilities and a seamless flow from indoors to outdoors.
BY JANICE COSTA
W hile there are many reasons for the growing popu-

larity of outdoor kitchen spaces including access
to new types of cooking equipment, an increased
connection to the environment, a love of nature and the ability
to make use of additional space beyond the four walls of the
mirror or tie into the design of their indoor counterparts, or act
as totally independent spaces with their own unique attributes.
This month, Kitchen & Bath Design News looks at a trio of
outdoor kitchens whose designers have created added space
for entertaining, while enhancing the home with striking,
indoor kitchen entertainment seems to top the list for many nature-inspired design elements and new cooking capabilities.
consumers. Being able to bring the party outdoors and ex-
pand the available entertaining space is a huge draw one that OCEAN VIEWS
more consumers are discovering, not only in the traditional When you live someplace where the weather is always warm,
warm-weather climates, but sometimes in homes located in outdoor living becomes something of a way of life. And when
colder climates as well. ocean views abound, an outdoor kitchen is the perfect way to
Designers are taking advantage of this, finding new profit combine an appreciation for the beautiful water views with the
opportunities in designing complete outdoor kitchens that may pleasures of entertaining close to nature.
Photos: Simon Berlyn

A trip to Italy inspired this outdoor
oasis in Maine; designer Deborah Chatfields
clients learned to cook on a pizza oven there
and enjoyed it so much, they brought it home
and commissioned her to build an elaborate
outdoor kitchen around it. The Tuscan-in-
spired space features an exposed wood
beam ceiling with big column supports, a
Photos: Rob Karosis
Kalamazoo grill and a custom copper hood.

The picnic table provides plenty of seating
for big parties while infrared lights give off
heat to warm things up on those cool nights.
This was the case for architect Doug Burdge, AIA, of

the Malibu, CA-based Burdge & Associates Architects, who
modeled this luxury residence after homes in Cape Cod. He
explains, The two-story home maximizes the plentiful ocean
views with floor-to-ceiling windows, French doors and a wrap-
around patio.
Burdge continues, Taking advantage of the mild Malibu
weather, the open-air pavilion includes a fireplace and an
outdoor kitchen with a grill, dishwasher, pizza oven and
bars for entertaining. The covered patio complements a re-
sort-style pool, sunken lounge area and fire pit for year-round
gatherings.
The outdoor kitchen has every possible amenity, including
an Earthstone pizza oven, Viking barbecue, side burner, hood,
undercounter ice maker and undercounter refrigerator, Perlick
undercounter freezer, Sharp microwave, Asko dishwasher and
InSinkErator disposal unit.
Burdge explains, Most of our projects are in Malibu,
where the weather is ideal all year and the views are unpar-
alleled. Every home we design has a pool, and many of them
are accompanied by an outdoor kitchen of some sort, so that INSPIRED BY ITALY
the facilities are convenient when the client is entertaining or When people think of outdoor entertaining, Maine doesnt
spending time with family at the pool. usually come to mind. But while warm weather locales may
He adds, Most will have sinks and counter space, but see the greatest demand for outdoor kitchens, that doesnt
weve had requests recently for dishwashers, pizza ovens and mean they dont have a place in other parts of the country
specialty appliances based on how the space will be used. especially when the right inspiration is present.
In this case, designer Deborah Chatfield of the Rockport,
ME-based Chatfield Design was hired by a couple whose
recent trip to Italy provided the inspiration for an outdoor
kitchen built around a pizza oven theyd brought back with
them from their trip.
Theyre all about food, Chatfield joked, explaining that
the couple had learned to cook on a pizza oven while in Italy
and had enjoyed the experience so much, they ended up
bringing the pizza oven home with them and then building an
outdoor space around it.
Keeping with the Italian theme, They wanted something
a little Tuscan, but it also needed to reflect Maine. So they did
the exposed wood beam ceiling with the big column supports,
and the way the stone was put together made it feel like [Italy].
The overhead lighting had a more Tuscan feel but was still
contemporary, and the long picnic table became the perfect
spot for group gatherings.
In addition to the pizza oven, the kitchen includes a
Kalamazoo grill and two-burner cooktop, with a custom
copper hood over the grill. She notes, We also included a
Freshwater outdoor sink for filling up huge pots of water for
lobsters, clams, mussels and the like so they wouldnt have
Stunning water views provide the inspiration for this outdoor to drag pots inside for clean up. The sink was custom made
kitchen, designed by architect Doug Burdge, who created an open from a piece of granite, she notes.
air pavilion with a fireplace and an amenity-filled cooking area that And, we incorporated custom-built cabinets so they can
features a grill, pizza oven, microwave, dishwasher, disposal unit permanently store stuff outside, she explains, which minimiz-
and undercounter refrigerator, freezer and ice maker. es the need to leave guests to go inside while entertaining.

OUTDOOR KITCHENS
Photos: Kalamazoo Outdoor Gourmet

Designed by architect Jorge L. Hernandez and interior designer Celia Cabral Domenech, this outdoor kitchen was designed for enter-
taining large groups, with a Kalamazoo Hybrid Fire Built-in Grill and gas-fired pizza oven plus stainless steel cabinetry, refrigerator and freezer
drawers, and an outdoor glass door wine chiller. The color scheme and ceiling treatment link the indoor and outdoor spaces for a seamless flow.
In Maine, she explains, Youre only outside from May when The indoor and outdoor spaces were also linked through their
the weather warms up until late October, if you have a fire pit. ceiling treatments the inside kitchen has a wooden coffered
However, in this design, she incorporated infrared lights that ceiling, painted white, while the outdoor kitchen has a timber
give off heat to extend the time that the space can be used. gabled ceiling.
Chatfield admits, In Maine, a typical outdoor kitchen The house is an H-shaped plan, and the outdoor kitchen is
would consist of a grill, table and chairs. This is way more an extrusion from one of the wings where the indoor kitchen
elaborate than any Ive seen here. However, she says, These is located, spatially linking the two rooms while creating an
clients entertain on a huge scale and they wanted a space they easy flow from indoors to outdoors.
could use all year long, with the focus on the pizza oven. Designed with amenities that allow the homeowner to
She concludes, Outdoor kitchens of this magnitude are cook for 50 people or more, the kitchen features a Kalamazoo
rare in Maine, but this one has extensive views, theres a big Hybrid Fire Built-in Grill and gas-fired pizza oven plus four
lake, panoramic views of the bay, and they wanted to take ad- cooktop burners that provide added cooking capabilities.
vantage of it. Plus, the owners really love cooking on the pizza Stainless steel cabinetry offers storage for dishes and
oven and couldnt figure out how to incorporate it inside! cooking utensils, while energy-efficient refrigerator and
freezer drawers, and an outdoor glass door wine chiller
INDOORS & OUTDOORS with full UV protection and an outdoor dishwasher allow
Entertaining was the primary goal for this Coral Gables, FL the space to function independently as a full kitchen and
outdoor kitchen, which ties into the indoor space while provid- entertainment space.
ing an amenity-filled cooking and living space perfect for large Hernandez believes there is more and more demand
gatherings. Designed by architect Jorge L. Hernandez, of JLH for outdoor living spaces, and he attributes this to several
Architect in Coral Gables and interior designer Celia Cabral factors: part of a newfound connection to the out-of-doors,
Domenech of Living Interior Design in Miami, the kitchen the environmental movement, our increased sensitivity to the
features lots of coral stone that adds aesthetic appeal as well as landscape and the desire to have more space to entertain.
shade and shelter from the elements. He likes the synergies that come from melding indoor and
Hernandez explains, The client loves to entertain while outdoor spaces, and adds, There are so many ways of making
barbecuing, so I built him a pavilion and tied it into the it seamless, like collapsible doors. There are a lot of flexible
house. The client was the one who discovered the Kalamazoo options on doors [that can help bridge the connection between
grill, while custom-built blackened mahogany furniture was indoors and out].
incorporated to enhance the spaces appeal. While outdoor kitchens can feature many possible layouts,
Hernandez is a big believer in tying indoor and outdoor designs and amenities, Hernandez cautions, They have to
spaces together, so that was part of the design plan. He began be real rooms. Ultimately, they have to be as carefully and
with the color palette, choosing a grayish palette that ties the beautifully conceived as the best room inside, or they end up
design of the outdoor kitchen to that of the indoor kitchen. becoming yesterdays barbecue space.

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your input on every aspect of kitchen product design.
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PRODUCT TREND REPORT
The freestanding Rettangolo tub with

side ledge is part of Gessis Rettan-
golo collection, designed by Italian
sculptor Prospero Rasulo. Made of
white Cristalplant, an Italian solid
surface that is practically fireproof, as
well as UV-resistant, non-porous and
hygienic, the Rettangolo tub has a
natural stone-like finish that is warm
to the touch, notes the company.
The Bute bathtub, available from

Drummonds, is formed from dura-
ble cast iron that is hand-finished
with a seamless steel skirt wrapped
all the way around. The classic,
curved roll top contrasts with the
straight, steel sides. The tub comes
primed in a pure white finish but can
be painted in any color.
Hydrotherapy
Lily from MTI Baths has gently
sloping sides and curved rim that re-
semble flower petals but also provide
comfort and strategic positioning to
Refuge
support a bathers head and neck.
Part of MTIs Boutique Collection, the
Lily freestanding tub is made of Engi-
neered Solid Stone, and is available as
a soaker or air bath in white or biscuit
with a matte or high-gloss finish.
Tubs, steam and sauna products with Circle No. 157 on Product Card
customized features offer designers
an opportunity to create highly The available space in this master
bathroom was optimized with this
individualized retreats for relaxation. neo-angle, custom, panel-built
sauna and a steam shower from
BY ELIZABETH RICHARDS
Amerec. The angled front of the
sauna provides more open floor
space within the bathroom, while
the integrated steam generator
makes the shower both a steam
room and shower.
W hile a shower may be the preferred choice for daily cleansing,

hydrotherapy products like jetted tubs, soaking tubs, steam
rooms and saunas are increasingly used to create an oasis of
relaxation in the home.
With the abundance of options available to create a personalized home
Freestanding tubs are becoming far more prevalent, which has fur-
ther shifted trends. We are seeing freestanding bathtubs being treated
as the centerpiece of the master bath design, says Kristina Spindler,
director of marketing at Chino Hills, CA-based Jacuzzi Luxury Bath.
Oftentimes, the rest of the rooms design elements are based on the
spa environment, designers should understand the role these products bathtub design chosen, whether it be traditional, contemporary or transi-
play in the spaces they design, and how to assist homeowners in building tional. Consumers are willing to spend more to get the look and feel of a
a sanctuary away from the constant stress of modern life. modern bathroom, she adds.
Relaxation is the primary motivator for bathing, says Dawn Jastrow, As designers help their clients create exactly the space they want,
product manager for Kohler bathing products in Kohler, WI. But relax- there are some key trends to keep in mind. Controls and features that add
ation doesnt look the same for every person. Some prefer a quiet soak, convenience are in demand, as are products that can creatively fit into
while others are looking for direct targeted massage. And many fall some- unconventional spaces. The ability to customize is increasingly import-
where in between, Jastrow notes. Thats why options are so important. ant. And products that address accessibility concerns while still looking
Mark Wolinsky, president of Wetstyle, based in Montreal, Canada, great are also a high priority. Thats according to manufacturers recently
notes that hydrotherapy products have shifted from jetted tubs toward surveyed by Kitchen & Bath Design News.
tubs that offer a sculptural, craftsman aesthetic. This shift, he believes, is
not due to disdain for jet systems, but is attributed to how bathing spaces CUSTOM FIT
are defined. Bathing spaces are no longer just a space of function, but Bathrooms come in all shapes and sizes, and this variety carries over into
are also now a source for impactful design statements. In turn, hydrother- hydrotherapy products. What matters more than the size, though, is maxi-
apy products ranging from soaking tubs to steam arrangements have mizing the space available in the bath.
gotten a facelift, donning design-oriented details and silhouettes that truly Bathtubs arent necessarily getting larger or smaller, theyre becom-
impress, he states. ing more adaptable and customizable, says Wolinsky. At the core of this

Jacuzzi Luxury Baths Modena, the Victoria + Alberts new Eldon tub is
companys first freestanding whirl- the creation of British Architecture
pool tub, features eight flush-mount and Interior Design Studio, Conran
SlimPro jets, standard LED Chroma- + Partners. The contemporary
therapy, electronic control panel and back-to-wall bath is endowed with
four bathtub color options. Whisper+ the curvaceous lines of a freestand-
Technology and vibration dampeners ing bath. A full-width tap deck
reduce noise and vibration, and a hides all waste pipework, and a
brushless motor provides eco-friend- moulded upstand allows tiles to be
ly heat transfer using less energy. easily installed.
Circle No. 159 on Product Card Circle No. 160 on Product Card
Combining water and warm air to TOTO USAs Neorest freestanding

create bubbles, the Tonic massage tub is made of Galaline, which retains
system from Produits Neptune can heat and resists stains, says the firm.
be used to soothe and energize with The deep soaking tub, which can
pre-programmed cycles that allow hold two people, allows for total body
for adjustment of the bubbles. Four immersion. The thickly framed rim
chromatherapy lights are built in for a set on tapering sides creates a curved
total spa experience. A built-in water backrest. The tub also has a slip-re-
heater maintains the water tempera- sistant surface, twin polished chrome
ture throughout the massage. arm rests and pillow headrest.
Cheviots #4100 Marco Solid Sur- The newest collection of freestand-

face Bathtub puts a modern spin on ing baths from Kohler feature dis-
a traditional design, featuring a re- tinctive lines and a range of designs
clined wall at one end and an upright from contemporary to traditional.
wall at the other. The bathtub has The simple, clean curves of the
a white interior and exterior, and is Ceric tub convey a minimal craft
polished by hand. Made of compos- shape with ceramic detailing to
ite resin, the tub possesses superior showcase a warm, softened con-
insulation properties and is easy to temporary aesthetic.
maintain, the company reports. Circle No. 164 on Product Card
Graceful lines and a pedestal Part of the Artisan Ceramics Collec-

base are reflected in the Santorini tion from Hastings Tile & Bath, the
bathtub from Native Trails. Artisan elegant Class tub features a detailed
crafted and forged of recycled design of hand-painted gold or
copper, the tub is formed using platinum buttons that punctuate the
thousands of hammer strikes Capitone panels of the white ceramic
reminiscent of centuries of craft bath. The Class tub is offered in a
techniques. Santorini is available rectangular or oval shape with an
in Antique, Polished Copper and integrated overflow and drain. The
Brushed Nickel finishes. tub is available with 1-4 panels.
trend is the desire of users to transform spaces of every shape and size homeowners are also pursuing freestanding bathtubs for the smaller or
imaginable into bathrooms, which has catalyzed the popularity of the secondary bathroom, she adds.
freestanding tub. And, while the freestanding trend has impacted the jetted tub
Jason Clark, product manager for Hansgrohe in Alpharetta, GA, market, since jets were not historically available in stand-alone models,
agrees that freestanding tubs are on the rise. These tubs offer a lot of this is no longer the case, Spindler adds. Jacuzzi introduced its first
flexibility in their placement. Interestingly, some people are choosing to freestanding jetted tub this year.
put tubs in unexpected places like at the center of a bathroom, or even in Steam showers are increasingly a part of the plan, whether com-
the bedroom, he says. bined with a tub or as a stand-alone enclosure says Martha Orellana,
Jean-Jacques LHenaff, v.p. of design, LIXIL Water Technology v.p. of marketing & sales at Mr.Steam in Long Island City, NY. In
Americas, American Standard and DXV, in Piscataway, NJ, says, These large master bathrooms, steam is taking a more prominent position
deep-soak, stand-alone tubs which become the focal point of the room as the anchor of the home spa environment, she says. And thats not
with their distinctive sculptural lines are seeing additional features only in large spaces. Homeowners are realizing that their limited
such as air jets, which historically were offered only in alcove or plat- square footage does not preclude them from incorporating the indul-
form-installed whirlpools. Although consumers want a deep soak, he gence of steam.
adds, they arent always willing to replace an existing tub. Replacing
the drain with an option like the American Standard Deep Soak Drain, PERSONAL LUXURY
which features a unique overflow allowing at least a 2" deeper water Hydrotherapy is all about relaxation, wellness and a customized, spa-like
level than conventional drains, can bring the deep soaking experience to experience. This means the options must be flexible, allowing each home-
a standard tub. owner to have exactly the refuge they are looking for.
Large bathtubs are still perceived as a luxurious upgrade and that There is more emphasis on therapy performance; people want a true
translates even to the freestanding models we offer, says Spindler. spa experience in their homes, says Don Clarke, president of Clarke
Many still want a bath large enough for two! However, more and more Products in Colleyville, TX.

DuraSolid, a material that blends Steamist offers a complete line

natural materials with resin and color of sauna heaters, controls and
pigments, has inspired slip-resistant accessories. The sauna heaters can
baths and shower trays from Duravit, be floor-mounted or wall-mounted,
including the Cape Cod Collection with options for built-in or external
from Philippe Starck. The freestand- controls. Accessories like head-
ing tub, shown, has sides that open rests, towel racks and speakers are
up at the top. A headrest can also be available. Steamist also has prefab
used as a shelf. The one-piece design or precut Western Red Cedar sauna
has a velvety-touch finish. rooms ranging from 4'x5' to 8'x10'.
Carved from a single block of The improved StanSure slip-resistant

Limestone or Marquina Taupe, surface now covers the entire tub
Stone Forests Calma bathtub floor on all Americast engineered
provides a gentle oval shape with steel tubs from American Standard.
softened lines. The sculptural The upgraded, textured floor surface
quality of the stone provides the does not easily trap dirt, making it
freestanding tub with the look of easier to clean, and the contoured
a piece of art, according to the tub design offers lumbar support and
company. improved head and neck comfort
Circle No. 169 on Product Card while bathing, the firm notes.
Americh has launched a series Clarke Products Dune Dimension-

of eight tubs that feature a clean, al tub is made of OMOXO Lucite
elegant and modern aesthetic. liquid acrylic resin solid surface
The Tear Drop, shown, features a that is warm to the touch. The tub
tear-drop shape and is part of the has free-flowing curves and lightly
companys drop-in collection. It is textured ripples on the exterior. The
available in all Americh standard series has been expanded to include
colors. a matching washbasin and shower
Circle No. 171 on Product Card pan. Each piece is detailed by hand in
a matte or satin finish.
The Nokori Oval 6737 is the latest Designed by Fattorini, Rizzini &
addition to BainUltras Nokori Col- Partners, the Quattro.Zero collec-
lection of freestanding baths. Crafted tion from Falper is created using
of acrylic with a seamless appear- the Italian composite material
ance, the tub is available in a choice Ceramilux SSL. The material
of glossy or UltraVelour, a new matte allows for the creation of its ul-
finish from the company. The tub tra-thin fixtures, such as the
is available with Thermomasseur, tub, shown.
Geysair warm air jet technology, and Circle No. 174 on Product Card
WarmTouchShell heating zones.
Bathing and relaxation are very personal, and consumers do cus- healthy. Steam is one of the best natural ways to reduce aches and pains,
tomize their experiences, says Jastrow. Kohlers consumer research has rid the body of toxins and help reduce stress. Consumers are learning
shown inclusion of many non-plumbing products in the bathing expe- more about steam bath design, he says, and expect a consistent flow of
rience, including books, iPads, wine and candles. Understanding this steam with minimal temperature fluctuations.
helps us to better design baths that can accommodate the experience Design elements tie into customization as well. Finding the right
homeowners are looking for, she says. fittings to complement the tub are key, says Clark.
Consumers want choices, agrees Greg Wells, director of marketing When you look at a bathing space, there are the typical components
and communications for Bestbath in Caldwell, ID, a manufacturer of sink, tub, toilet but what makes the bathroom a reflection of the user
walk-in tubs. At Bestbath, we are seeing more people looking for up- are the smaller details, Wolinsky believes. This is where customization
grades and options to enhance their bathing experience. Many are looking comes to play. From slight modifications to decorative elements such
for the features offering a more luxurious spa experience, and opting as overflow trims, to hue choice and sizing, users are able to tailor their
for air and water jets, but also asking about seat heaters to make it more hydrotherapy experiences to their design style.
comfortable, he says. This desire for originality carries over to the sauna as well. Like many
Though not every bath will include the same components, there are other industries where custom is standard, the sauna has experienced a
some products that show up consistently, manufacturers say. Weve seen need to broaden the scope of what is available, while refining the quality
a lot of custom features trend, but the most popular mainstays seem to be and design of the features and upgrades available, says Mark Raisanen,
steam showers and additional lighting, says Lea Mendoza, senior product general manager for Finnleo in Cokato, MN. Whether a homeowner is
designer for Toto USA in Morrow, GA. Both features are effective at planning a designer series panel-built sauna as part of an existing home
creating a day-to-day, spa-like experience. fitness center or drawing plans for a custom-cut sauna in new construc-
Health benefits are the biggest driving interest in steam bathing, tion, the sauna needs to be as unique as the homeowner.
says John Gunderson, national sales manager for Woodinville, WA-based Options include versatile and decorative bench systems and the
Amerec. As baby boomers age, they are looking for natural ways to stay use of different colored accent woods. Sauna lighting options are

Thompson Traders freestanding Sterling has launched the Lawson
Caledonia soaking tub has dou- oval drop-in bath in both soaking
ble-walled construction to help and whirlpool models. Made of
maintain water temperature, and the Sterlings exclusive Vikrell material,
lifetime finish preserves the antique the bath measures 60"x42"x20",
copper look, says the firm. The tub, lending itself to island, peninsula or
crafted in Santa Clara del Cobre, corner installation. An integrated
Mexico, is a simple oval design with headrest and lumbar support are
distinctive dimpling that characteriz- featured in the tub, which is avail-
es a hand-hammered piece. able in White and Biscuit.
Wetstyles OVE Collection features The Verona freestanding tub by

oval-shaped soaking tubs with Perlato by LaToscana and available
narrow or wide edges. The tubs from Paini-US is made in Italy and
are manufactured of Wetmar, an fashioned from Lapistone, a molded
ultra-resistant composite material, stone composite with a soft touch.
and are available in a glossy or matte Showcasing elegant curves, the
white finish. The soaking tubs built- one-piece design includes polished
in overflow and Soft Toe Touch Drain chrome waste and slot overflow. It
is offered in a polished chrome or is finished in White Satin.
brushed nickel finish. Circle No. 178 on Product Card
Though small in size, this drop-in Maurice, a double slipper cast iron
Japanese Tub from Diamond Spas bathtub from Barclay Products, is
features an extra-deep well for full a roomy 71" in length and features
immersion. The stainless steel, a subtle lift at each end, producing
self-rimming tub is fabricated with a slipper effect. Jewel feet claw
a reclined and curved backside to feet crafted with a minimal touch
cradle the shoulders. provide a modern touch.
Architect: Michael Baushke, Apparatus Circle No. 180 on Product Card
Architects. Contractor: Brendan Waters,
Brendan Waters Construction.
Photo: Copyright 2016 Dean J. Birinyi.
This sauna features a Himalaya Mansfield Plumbings MicroDerm

heater with the New Deco interior Therapeutic Bath infuses bathwater
from Finnleo. With movable bench- with millions of microbubbles to
es, the platform can transform into a provide relaxation, rejuvenation and
deck for light stretching or yoga. The soft skin, notes the company. Liq-
Himilayas rock tower and open wall uid-film technology adds up to 50%
design create an even distribution of more dissolved oxygen molecules
heat from floor to ceiling. than in regular bath water, the firm
Circle No. 181 on Product Card says. Gently bursting microbubbles
release heat, warming the water.
focused on providing gentle light to accent features of the room and The sensory experience that jetted tubs offer is also important, and
provide adequate light for the bathers needs, Raisanen mentions. can be tailored to meet the needs of individual users. Hydromassage
Dimmable LED lights provide greater flexibility in design and use, is a concept that has been around for over 60 years, and the benefits
he notes, and can be installed as valances, backrest lighting or under are still recognized today, says Spindler. There are significant health
bench or bench skirt lighting. benefits to sitting in moving water, whether you are an athlete seeking
muscle repair or suffer from an ailment that is soothed by hydromas-
SENSORY EXPERIENCES sage. With todays air and jetting systems, customization options are
Since the goal is to create a spa-like atmosphere, a variety of sensory fea- endless, she states.
tures are essential, including music, colored lights, scents and heat.
In saunas, there is a demand for heaters that provide a wider range of SMART CONTROL
sauna bathing experiences, rather than simply dry, hot heat, according to Technology creeps into every aspect of modern life. In the hydrotherapy
Raisanen. market, one major impact technology has is on the controls particularly
Aromatherapy, music and chromatherapy are also increasingly added for steam and sauna.
to the bathing environment, manufacturers say. As baby boomers age in place and environmental issues become
Whether the homeowner wants to emerge from the steam shower more important, we may see connected solutions that keep us safer and
feeling awake and stimulated, relaxed and ready to sleep, or simply healthier, and facilitate increased water conservation, Mendoza says.
wants relief from allergy or cold symptoms, aromatherapy oils deliver Steam showers that integrate seamlessly into a homeowners
a full sensory experience that transforms a traditional steam shower technology-driven world are in high demand, says Orellana. Wireless,
session, says Orellana. As awareness of the feature increases, more touch-screen, intelligent controls, innovative steam dispersion and
consumers are choosing to add aromatherapy to their steam experi- precision temperature control are becoming necessities. More consum-
ence, she explains. Music and chromatherapy are also popular addi- ers are choosing smart-home compatible systems, she says, planning
tions, she adds. for the possibility of adding a smart-home system even if they arent

Aquatics DriftBath hydrotherapy Jason International offers its

system for select Serenity Series tubs MicroSilk Hydrotherapy as a more
features water-only ports located affordable option for its Integrity
in the backrest and foot areas of the Collection of baths. The collec-
bathing well. The pump and motor tion includes bath models in oval,
are integrated into a single unit that rectangular and corner shapes. The
captures the heat energy it generates option of MicroSilk joins the options
and infuses it into the water, elimi- of soaking, AirMasseur and whirlpool
nating the need for a separate, in-line hydrotherapies, which were already
heater to maintain the baths warmth. offered within the collection.
The Bathhaus Collection by ThermaSols Serenity Light Sound

Whitehaus Collection features three Rain Head is controlled by the Ther-
luxurious copper freestanding soaker maTouch in-shower 7" LCD touch-
tub models. Each Whitehaus copper screen controller. ThermaTouch
bathtub is handcrafted and created features Tranquility, a visual and
with 97% pure copper. The models sound-effect experience used with
are available in a hammered copper the rain head. The ceiling-mounted
and hammered bronze finish, and are system uses LEDs for Mood Lighting
completely customizable for drain mode. Chromatherapy mode delivers
and overflow location. seven color calibrated presets.
The Air Push Keypad collection Devon&Devons new Hollywood

by CG Air Systmes can incorpo- bathtub is fashioned from ColorTec,
rate up to three perfectly aligned a compound of minerals, resins
buttons, thus using less space than and polymers that allows for its
standard installations. The keypad customization in over 500 colors.
frame, ring colors, label design and The rectangular, freestanding bath
button height are all customizable. incorporates elegant curves for a
Circle No. 187 on Product Card classic look, and features a polished
surface.
Waterworks is reintroducing its This hand-hammered Japanese-style

Waterworks Studio brand this soaking tub from Premier Copper
spring, expanding the line to include Products is made of 99.7% grade
more than 50 introductions. Crafted A recycled copper. Weighing 200
from the same materials as Water- pounds empty, the tub measures
works bathtubs, but in streamlined 45" in diameter making it a fit
shapes, the Waterworks Studio for small spaces and is 36" high.
freestanding bathtubs have been The unit features double-walled
designed for smaller living spaces construction to allow for the addition
in mind. of jetting.
currently using one. But design is not suffering, she adds. Steam water temperature readouts, ozonators, diverters to control the whirl-
shower controls and steam heads that highlight sleek, minimalist aes- pool effect to either the entire tub or just the legs and feet, heat pads and
thetics illustrate this very well. a 3.25" threshold. Hydrotherapy is being well received by elders who
Gunderson sees apps that control the steam room from a cell phone usually have greater need or will benefit from warm water therapy. They
driving the market away from dual controls to a single control inside the often indicate a greater sensitivity to the power of the hydrosystems, but
room and a smartphone. Having controls that are either recessed or sur- want the adjustability to go from strong to soft, and our systems provide
face-mounted in the field is providing greater flexibility for the designers that with adjustable output pumps, he adds.
and installers, he adds. Wolinsky says, As our population continues to age, its natural for
accessibility and hydrotherapy products to converge. The trend is visible
EASY ACCESS in not only the increased number of product offerings that comply with
Universal Design and accessibility considerations are becoming increas- ADA standards, but also in the increased availability of ADA products that
ingly important. However, consumers dont want to sacrifice design for are categorically stylish.
easier access. LHenaff sees growth in jetted walk-in tubs, which provide the bene-
Accessibility should always be considered, says Spindler. If you can fits of whirlpool spas for homeowners who are aging in place as well as
manage to camouflage an accessibility feature in a desirable design, then those with limited mobility.
you have a home run. Orellana says that consumers designing or redesigning their bath-
Walk-in bathtubs offer true accessibility, of course, and that offering rooms to accommodate aging in place are also incorporating steam for
is getting more elegant design elements added like fast-fill faucets, hand- personal wellness. In addition to the many health benefits of steam,
held showers and chrome accents, Spindler adds. by incorporating a no-threshold entry and an installed shower seat,
Clarke concurs: We know we are building for an aging population both of which are features of a steam shower enclosure, their steam
and are incorporating more features suited to their needs into the tubs. shower becomes a safe, comfortable personal wellness retreat, she
This is particularly true in walk-in units, he says, which include standard concludes.

Industry recognition isnt everything,
but it sure feels good.
Now is the time to nominate

outstanding kitchen and bath
designers, dealers and independent
showroom leaders for inclusion in our
NEW annual award program KBDN 50.
Each of the 50 recipients will be featured in
the October 2017 issue of KBDN.
To learn more and complete a nomination go to
kitchenbathdesign.com/KBDN50 or email Heidi Riedl
at Heidi@SOLAbrands.com.
PRODUCT REVIEW
Out of Sight 1
I ts often said that beauty is in the eye of the beholder. Nowhere is

that idea more true than in the design of a kitchen. While aesthetics
are essentially a given when creating the ideal kitchen, what really
makes the room a dream for the people who use it every day is the way
it functions. Clever storage, a place for everything and easy operation are
essential to making the kitchen the optimum space to cook, gather with
the family and entertain friends.
2
Those hidden gems whats behind the cabinet doors are what
make the kitchen work for a homeowner. Pull-out shelves, easy-glide
drawers and access to the deepest corners and highest cabinets make
3
storage efficient and operation a breeze.
On this and the next two pages, KBDN takes a look at some of the
products that bring a new definition to efficiency and accessibility in
the kitchen.
1. The Rollout Tray Kit from Keystone Wood Specialties includes dovetailed
or doweled drawer box trays, a choice of side-mount or under-mount drawer
slides, tray bumpers and the QuikTRAY Rollout System screws included.
All kits are custom ordered to individual specifications, and are available
4
finished or unfinished.
2. Kessebhmer USA has launched an updated iMove model, a pull-down

system that provides ergonomic, easy-to-use storage. A pull of the handle
allows the iMove and its contents to glide downward and outward in one
smooth movement, locking into position during use, and gently folding up
and back into the cabinet. Available in a range of colors, the iMove is offered
in a one- or two-shelf configuration.
3. Specifically designed for Tandem, Tandembox and Legrabox, the Orga-

Line and Ambia-Line from Blum are not only functional, but can match the
look and design of cabinet drawers. Trays, cross dividers and deep drawer
inserts can be adjusted, helping to eliminate wasted space.
4. Fineline Kitchen Accessories are the newest addition to Hfeles

Fineline kitchen organization solutions. The products extend the Fineline
range by combining warm woods and metals for a distinctive look. The
accessories are available for a variety of blind corner cabinet solutions and
pantry pull-outs. 5
5. Kitchen items stay accessible and organized with Rev-A-Shelfs

drawer pegboard system, designed for full-access (frameless) cabinetry.
Constructed from walnut with a UV-cured satin finish, the 4DPS-WN Series
includes press-in pegs, is available in three trim-to-fit sizes and is Carb II
compliant.
6. Glidewares Not-So-Lazy Susan maximizes storage in the corner cabinet

and protects cookware from scratches. With easy retrofit options, the
storage accessory can be installed into existing corner cabinets. The product
features an upper organizer and lower storage shelf that secures cookware
handles with a mid-level arrester. Adjustable hooks are installed with the
companys Press Fit system to keep hooks in place and keep cookware stable
while the lazy Susan is in use.
6

7 8 7. Grass Americas Vionaro creates a drawer system that features super-
slim 13mm double wall sides, offering added interior storage space in the
drawer. Vionaro is now available in White, Silver Grey and Graphite in
heights of 89mm, 121mm, 185mm and 249mm. A low opening pull force
and abrasion-resistant nylon rollers provide even operation, according
to the company. The drawer members travel on the companys Dynapro
under-mount system.
8. Federal Braces Floating Shelf designs include a hidden "-thick steel

supporting bracket for added strength and an elegant look. The brace
allows the floating shelves to be well-balanced and offers strength to
9
hold a larger weight than other similar shelves available on the market,
according to the company. The Floating Shelf works in both the kitchen
and the bath.
9. Panasonic Canada Inc. and Richelieu Hardware partnered to create

Panasonic Storage and Organization solutions. The collection includes
the Soft Down Cabinet System, which creates access to taller spaces
throughout the home. With a fluid, adjustable motion, this organizer can
bring up to 35 lbs. of storage from difficult-to-reach heights down to more
10 manageable levels, offering enhanced ease of use and greater accessibility
for those with limited reach. With a light touch, the contents are returned
to the cabinet, closet or other storage space.
10. Dropout Cabinet Fixtures offers its patented Spice Rack/Storage

System made in the U.S. The cabinet attaches to an existing cabinet
or wall, needing only 4" of space. The pull-down unit has space for 36
bottles, or can hold other utensils.
11. The VSA larder cabinet drawer system from Vauth-Sagel is designed
for tall cabinets and offers a load-bearing capacity of up to 75 kg. The
drawers automatically extend the contents to the front of the cabinet when
the cabinet door is opened, providing easy access. Stored contents can be
placed on any of up to five position-adjustable levels. The VSA portfolio
11
edition is available with Classic, Saphir, Premea and Premea Artline
(shown) basket variants.
12. The InnoTech Atira drawer system by Hettich features a linear design
and includes a variety of side elements such as railing, TopSide under
the railing or DesignSide, various colors, rear panel widths and guides.
Runners include partial extension without soft close to full extension with
12 Silent System or Push to Open Silent. A range of practical storage details
and organizational aids are available.
13
13. Slide-Away Corp. cabinet pull-outs feature 200-lb. soft-close slides
and all axis adjustable door mounting with self-supporting brackets. The
modular top-mount design includes single and double units. According
to the firm, a key feature of the cabinet pull-outs patented system is
that there is adjustability for varying weight loads from a completely
empty unit to a unit that is filled with 36 full standard glass spice bottles
(approximately 16 lbs.). When properly adjusted, the pull-down and push-
up forces are nearly the same. Made in the U.S., products are available in a
range of sizes for waste management and laundry needs.
14
14. Elias Woodwork & Manufacturing Ltd. provides a range of storage
options for cabinet drawer boxes, including spice inserts and knife block
drawer inserts. Each comes with a standard configuration and height, but
can be customized to fit the width or depth of the drawer box. The inserts
are made with 8" plywood and solid wood, ordered in the species and
finished in the customers choice.

PRODUCT REVIEW
15. Hardware Resources new 30"-diameter corner-cabinet management 15

system rotates 360 degrees to the right or left to provide total access
to everything stored inside, notes the company. The ergonomic design
prevents bending and twisting to reach the back of the corner cabinet.
Two large center baskets can be pulled out like drawers to access stored
items, and non-slip acrylic basket liners help to keep small items from
falling through.
Circle No. 229 on Product Card 16
16. Docking Drawer, a subsidiary of JTech Solutions Inc., has introduced

the Docking Drawer 24 Slim, one of three sizes in the Docking Drawer Slim
Series of in-drawer charging outlets. This in-drawer charging solution, which
can be installed in kitchens, bathrooms, home offices and more, can charge
four devices simultaneously in drawers as shallow as 3".
17. Conestoga Wood Specialties is offering a host of creative ways to

accessorize the kitchen for the four-legged members of the family. The
companys Pet Bowl Insert Option is crafted out of " Natural Birch 17
plywood and is protected with a UV coating. Its design accommodates
common pet bowl diameters, including 5", 6-" and 7-8". The insert itself
is designed to fit the interior of drawer boxes from 15" to 36" wide, and from 18
18" to 24" deep.
18. The Industrial Collection by Designs of Distinction from Brown

Wood combines the look of weathered wood with the strength of raw
steel. Hand-scraped shelves in multiple depths and widths are designed
to mimic reclaimed material and feature closed knots with textured
surfaces. Shelving is available both unfinished and stained in three
weathered finishes: Espresso, Chestnut and Grey.
19. ExpressShelf by ClosetMaid is a pre-finished solid shelf and rod

system that provides an alternative to traditional, painted-MDF plank
and pole systems, according to the company. The system, which is
19 20
available in a basic laminate or melamine option, utilizes ClosetMaids
MasterSuite top shelves and closet rods to provide additional colors or
upgrade options. These elements allow for consistent fit, design and space
optimization/utilization with the ability to add on to them in the future,
the firm further notes.
20. Lineabox, the new metal drawer system from Salice America, is
characterized by clean and simple lines and a streamlined aesthetic. Totally
uncluttered with holes or assembly components, the drawer sports a slim
9mm wall thickness to provide additional interior space. It is available in
three different heights and can be four- and three-sided in metal or also two-
sided with the drawer back made of wood. Finishes include white, titanium,
champagne and stainless steel.
21. The Easy Access Corner Pantry from Omega National Products
features maple and birch construction with a catalyzed natural finish, 21
blended with chrome surrounds. Available in single and double versions,
each system features full-extension, 25"-deep drawers that are 58"
solid birch and have 90 lb. full-extension soft-close undermount slides.
Designed for the corner cabinet, the unit measures 30" and rotates
360 degrees.
22. Custom Stainless Vegetable Bins from Bradco Stainless Products Co.
are drawer inserts that are custom built to fit an existing drawer. The bins
offer a fully vented sliding lid as well as an elevated vented floor to allow
circulation under the produce. Details such as a descriptive lid engraving are
available for customization.
22

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NEW PRODUCTS
KITCHEN FAUCET
Grohe adds color to the kitchen with the Essence
Semi-Pro kitchen faucet, available with interchange-
able rainbow hoses in red, orange, yellow, green, blue,
purple and pink, as well as two other neutral colors
matte sheer marble and matte dark gray. The faucets
operate with a 360-degree turnable spring for a fully
rotating spray arm, and feature a magnet for seamless
docking.
FIRECLAY SINKS
Elkay has added new fireclay sink models
36" COUNTER-DEPTH REFRIGERATOR to its collection of sinks for the kitchen. The
The 36" counter-depth refrigerator from Signature Kitchen sinks are glazed at high temperatures to
Suite features Stainless Touch Control and dispenser, flat create a smooth finish with a glossy sheen,
doors, LED lighting and a 23.7-cu.-ft. capacity. The Door- with baked-in chip resistance. New models
in-Door compartment provides added storage space and include the Reversible 60/40 Double Bowl
incorporates a ColdSaver panel that reduces cold air loss. Apron Front, Reversible Medium Single
Through Wi-Fi connectivity with SmartThinQ, homeowners Bowl with Apron Front, and Undermount
can stay connected through a mobile device, monitoring the Prep Bowl for an island.
appliance remotely. Circle No. 198 on Product Card
Circle No. 196 on Product Card DECORATIVE LIGHTING
Alternating lengths of elongated clear glass
teardrops are elegantly displayed across a
circular Antique Bronze frame in Sway from
WOOD PLANK Progress Lighting. An artistic fixture, Sways
STONE PROFILE artisanal glass accents are handmade to
Eldorado Stones Vintage feature unique variations. Sway is available
Ranch is an authentic wood in wall sconce, minipendant, semi flush and
plank stone profile inspired pendant options.
by the colors and textures of Circle No. 197 on Product Card
naturally weathered wood.
It preserves the look and feel
of oak, Douglas fir and pine,
combining planks of varying TOUCH-FREE KITCHEN FAUCET
height and depth. Made of The K2005 touch-free swivel kitchen faucet by Cinaton uses the
concrete, each plank is hand companys patented iSense technology, which allows operation
painted to display the patina without touching the faucet. Five infrared sensors provide complete
of weather-worn boards. Four control over 13 functions, from temperature to water flow. The faucet
colors Saddlewood, Foxwood includes a pause function, three user-defined presets, a 150-degree
(shown), Parchwood and spout rotation, a maximum temperature setting to prevent scalding,
Doverwood are available. battery backup and automatic shut-off.
COPPER FARMHOUSE SINK CABINET

Grabbing attention in the kitchen is the Gari farmhouse HARDWARE
sink from Thompson Traders, finished in handcrafted Shine and dimension
Rose Gold. Each stroke of the craftsmans hammer yields defines Amerocks St.
a unique piece of art guaranteeing no two products Vincent decorative hard-
are identical, notes the firm. The hammering process ware collection, a series
varies depending on the vessel. Some require more than of shimmering pulls and
15,000 strokes in order to attain their final appearance. knobs with keen lines,
Circle No. 201 on Product Card metallic faceted edges and
soft curves. The jewel-like
cuts on the hardware
capture and reflect light
MARBLE-INSPIRED PORCELAIN TILE for distinctive look in the
Themar is an Italian-made porcelain tile designed to home. St. Vincent is of-
emulate some of the most sought-after natural stones, fered in three pull lengths,
including marble. The Arizona Tile series features five in Polished Nickel (shown),
color options Calacatta Gold, Crema Marfil, Dolo- Golden Champagne, Satin
mite, Grey and Statuario and two finishes. Themar Nickel and Oil-Rubbed
is available in 3"x12", 12"x24" and 24"x24" tiles, with Bronze finishes.
complementing 2"x2" mosaics and 4"x12" trim. Circle No. 203 on
Circle No. 202 on Product Card Product Card

TIKI-INSPIRED DECORATIVE HARDWARE
The Conga Collection of decorative hardware from Atlas Homewares show-
cases a combination of tiki-inspired chic and modern minimalism, according
to the firm. Its ergonomic design means it fits comfortably in the hand. Avail-
able in two knob sizes and four pulls ranging from 3-" to 7-", the Conga
Collection comes in a choice of five finishes: Polished Chrome, Polished
Nickel, Brushed Nickel, Matte Black and the new Warm Brass finish.
MULTI-FUNCTION
DISHWASHER
The Solaro 2.0 dishwasher
from Electrolux incorporates
a range of options to meet
cleaning, drying and stor-
age needs. The dishwasher
includes Perfect Dry, a system
that circulates air evenly for
drying; a removable third rack
that holds tools and serving
utensils, and the new LuxCare
Wash Arm, which delivers
more water coverage than a
traditional spray arm, as well
as two targeted wash zones,
according to the company.
ENVIRONMENTALLY
FRIENDLY VANITIES
Lenova has expanded its
vanity line with the addition of
eight styles in a range of finish
options. The vanities are con-
structed of environmentally
friendly, CARB-certified, zero
emissions solid hardwood, and
finished with a 16-stage wood
preparation, sanding and fin-
ishing process. Full-extension,
adjustable under-mount soft-
close slides for drawers and
six-way adjustable soft-close
hinges for doors are included.

NEW PRODUCTS CLASSIFIEDS
KITCHEN RANGE HOODS

Italy-based firm Elica offers five
series of range hoods for todays
kitchen: Stream, Tchne Pro, Tchne,
Iconic and Absolute. The Tchne Pro
features a professional fume and
moisture capturing capacity, HUSH
sound suppression and heat protec-
tion technologies, plus professional
baffle filtering. Shown is Tchne Pros
Titan hood.
WIDESPREAD FAUCET
The Morro Bay widespread bath
faucet from California Faucets sports
clean geometric lines and a distinctive
spout built from two intersecting bars
of solid brass. The faucet is hand fin-
ished and individually assembled, and is available in over 31 artisan finishes,
including 14 PVD finishes. | Circle No. 208 on Product Card
Brooke Chase
A S S O C I A T E S , I N C .
EXECUTIVE SEARCH & RECRUITMENT
BR
ATING O
Retained Executive Search
WHITE & WALNUT VANITY
36
E
VE
CEL
in the
R
White Square Furniture is launching
Years of Service
its White & Walnut Collection, which 198
0 - 2016 Building Products Industry
includes the SPA2 vanity, painted in
gloss white with a solid walnut structure.
The soft-close drawer offers an interior
Helping Companies Build World Class Organizations
configurable personalized space. Available Contact
in 36" and 42", the vanity is offered in five Joe McElmeel, Chairman & CEO
colors. A matching mirror with integrated
Brooke Chase Associates, Inc.
LED lighting is available, along with a 1-1/4"
quartz top and a porcelain sink. (941) 479 - 6382
jmcelmeel@brookechase.com www.brookechase.com
ADVERTISER INDEX Wanted

ADVERTISERS
CIRCLE PAGE
ADVERTISERS
CIRCLE PAGE to Buy:
BERTCH DEALERS
NO. NO. NO. NO.
Blanco America 13 23 Kitchen Trader 66 Surplus Building

Brooke Chase & 66 McCarren Supply 66
Materials WANTED!
Assoc., Inc.
Mid Continent 24 70
SELECT NEW ENGLAND
Chief Architect 4 9 Cabinetry Clean off your Dock TERRITORIES AVAILABLE
Cosentino 12 21 MS International, Inc. 15 27 and get paid for it.
CONTACT:
Custom Inserts 102 67 Outwater Plastics We buy discontinued products, Brian Clarke
105 67
Industries, Inc. wrong orders, dead inventory. brian@theclarkeconnection.com
Decorative Plumbing 22 65 860-922-6032
& Hardware Perfect Six 16 29 No job too big.
or
Doug Mockett
Elias Woodwork &
8 15 Perlick Corporation
Quality Custom
17- 18 32-33
Call Cynthia Giard
cynthia@theclarkeconnection.com
103 67
Manufacturing
Hfele America
Cabinetry
20 47
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PRODUCT INDEX PRODUCT & SERVICES SHOWCASE
CIRCLE PAGE CIRCLE PAGE

COMPANIES COMPANIES
NO. NO. NO. NO.
Amerec 158 54 Grohe 195 64 Dont limit your culinary aspirations with a
American Standard 170 56 Hfele 218 60 small kitchen. Sub-Zero and Wolfs new
Americh 171 56 Hardware Resources 229 62 compact appliances, slimmed down to just
Amerock 203 64 Hastings Tile & Bath 166 55 24" or less, have the same performance as
all of our appliances in a size that makes the
Aquatic 183 58 Hettich 226 61
most of your space.
Arizona Tile 202 64 Jacuzzi Luxury Bath 159 55
Atlas Homewares 206 65 Jason International 184 58 Visit subzero-wolf.com/BuildSmallSpaces.
BainUltra 173 56 Kessebhmer USA 216 60
Barclay Products 180 57 Keystone Wood 215 60
Specialties
Blum 217 60
Kohler 164 55
Bradco Stainless 236 62
Products Co. Lenova 205 65 Circle No. 100 on Product Card
California Faucets 208 66 Manseld Plumbing 182 57
CG Air Systmes 187 58 MTI Baths 157 54
Cheviot 163 55 Native Trails 165 55
Cinaton 200 64 Omega National 235 62
Products
Clarke Products 172 56
Paini-US 178 57
ClosetMaid 233 62
Premier Copper
Conestoga Wood 190 58
231 62 Products
Specialties
Produits Neptune 161 55
Designs of Distinction 232 62
from Brown Wood Progress Lighting 197 64
Devon&Devon 188 58 Rev-A-Shelf 219 60
WOOD RANGE HOODS
Diamond Spas 179 57 Richelieu Hardware 223 61 www.wood-hood.com
Docking Drawer 230 62 Salice America 234 62 sales@wood-hood.com
Dropout Cabinet Signature Kitchen Phone: 248-572-6880
224 61 196 64
Fixtures Suite
Drummonds 156 54 Slide-Away Corp. 227 61 Circle No. 101 on Product Card
Duravit 167 56 Steamist 168 56

Eldorado Stone 199 64 Sterling 176 57
Electrolux 204 65 Stone Forest 169 56
Elias Woodwork & ThermaSol 186 58
228 61
Manufacturing Ltd.
Thompson Traders 175, 201 57, 64
Elica 207 66
TOTO USA 162 55
Elkay 198 64
Vauth-Sagel 225 61
Falper 174 56
Victoria + Albert 160 55
Federal Brace 222 61
Waterworks 189 58
Finnleo 181 57
Wetstyle 177 57
Gessi 155 54
White Square 209 66
Glideware 220 60 Furniture
Grass America 221 61 Whitehaus Collection 185 58
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R O L L W I T H Y O U R I M A G I N AT I O N
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Circle No. 103 on Product Card Easy to Install
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23 STYLES TO
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TRANSFORMATIONS
Small, Segmented Kitchen Takes a Load Off
BEFORE
This segmented Corona del Mar, CA kitchen was
not conducive to entertaining for the clients, who
had recently become empty nesters. The galley
kitchen was very narrow with little work space,
storage and seating.
AFTER
The goal of this project for Dave Eslinger of Sea
Pointe Construction in Irvine, CA was to create a
great entertaining space and take advantage of
the existing Southern California view, previously
blocked from the segmented kitchen. However, in
expanding the kitchen and integrating it into the
living space, Eslinger faced a large challenge: To
open up the kitchen, a load-bearing wall needed
to be removed. To make the structural change,
Eslinger had to expand and reconfigure the
kitchen, opening it up to the living space. Another
challenge was to provide additional storage
within the kitchen and allow more seating. With
the structural wall gone, Eslinger could add an
oversized peninsula, which provided more prep
space and seating. Additionally, he shortened
a window in the kitchen to add wall space and
raised the cabinets to ceiling height without get-
ting in the way of the view. By cutting the homes
interior slab to be level with the exterior, making
the foundation flush, Eslinger was able to install
La Cantina bi-fold doors that allowed for a smooth
After photos: Marc Weisberg Photography
transition from the indoors to the outdoors, creat-

ing an indoor/outdoor feel.
View more after photos at KitchenBathDesign.com

THE NEW
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Products shown: UltraMax II 1G One-Piece

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Come home to a world all your own.
Mid Continent has a variety of kitchen cabinets and bath vanities to fit any need. We specialize in Custom
Cabinets, Painted Cabinets, Glazed Cabinets, and more, with styling aligned with modern, updated home
fashion. Get the look you want for your home with Mid Continent Cabinetry.
For information visit www.midcontinentcabinetry.com
New to QR codes?
Simply download a PACIFICA | cherry slate
FREE QR scanner app
on your Smartphone Circle No. 24 on Product Card 2017 Norcraft Companies

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38 KITCHEN STORAGE DEPARTMENTS COLUMNS

The Roll-out Revolution 5 Editorial 18 Consumer Insights

Outside Entertaining 67 Product & Services Showcase

54 PRODUCT TREND REPORT This kitchen overlooking the

was designed by Joe Currie

Out of Sight STORAGE TRENDS 38

April 2017 KitchenBathDesign.com 3

Like us: Facebook.com/

A Special Kind of Magic Join the discussion:

its equally important to space planning, product ordering, finances, a growing

recognize great designers

Copyright 2017 by SOLA Group Inc.

April 2017 KitchenBathDesign.com 5

Designers & Dealers Talk Storage

6 Kitchen & Bath Design News April 2017

At Vent-A-Hood, our uncompromising dedication to kitchen ventilation drives us to constantly improve

Circle No. 3 on Product Card

Despite Headwinds, 2017 Off to Good Start

Aging Homeowners, Millennials, Seen Driving Remodeling Growth

8 Kitchen & Bath Design News April 2017

Photo: Kaskel Photography

Quartz countertops and EAST/SOUTHEAST

Survey Pinpoints Key 2017 Kitchen Trends MIDWEST

10 Kitchen & Bath Design News April 2017

KBDN 50 Awards Program Launched

12 Kitchen & Bath Design News April 2017

Circle No. 6 on Product Card April 2017 KitchenBathDesign.com 13

KBDN Seminar Set for Portland

304 Marine Grade Stainless Steel.

Quality ~ Style ~ Performance

Circle No. 7 on Product Card

14 Kitchen & Bath Design News April 2017

Circle No. 8 on Product Card

April 2017 KitchenBathDesign.com 15

M S International Opens Innovation Center

Emser Tile Opens Tampa Location

PERFECTLY Artistic Tile Refreshes for 30th Anniversary

Circle No. 9 on Product Card

16 Kitchen & Bath Design News April 2017

Address Consumers Pain Points

18 Kitchen & Bath Design News April 2017

to lift a heavy stock pot.

Circle No. 11 on Product Card

April 2017 KitchenBathDesign.com 19

A Media Strategy to Make You Famous

foremost, be respectful of their time. DO: Keep it around 150 words.

20 Kitchen & Bath Design News April 2017

A product designed by Cosentino

Discover more on topsontop.com | Follow Us F T

Circle No. 12 on Product Card

SARAH REEP, ASID, IIDA,

Key Drivers of Todays Showroom Trends

The generational, technological and experiential in-store tech.

drivers of todays showroom trends tell us that Generational Showroom Tips:

22 Kitchen & Bath Design News April 2017

Generational Showroom Tip:

BY KEN PETERSON, CKD

Prepping Your Business For Sale

24 Kitchen & Bath Design News April 2017

RTA KITCHEN & BATH CABINETRY

Complimentary Design Service

210 C E N T U RY B O U L E VA R D B A R TOW, F L 33830

Wellborn Cabinet, Inc.