BANKSIA PARK INTERNATIONAL HIGH SCHOOL

Student Assessment Task

Year Level and Year 10 Design Due Date 26/05/2017

Subject
Subject Teacher Mr Demasi Due Week/Term Week 4 Term 2
Task Name / Type Year 10 Design Visual Study 400-500 words. (Typography Focus) Graphic
Design
Research Task: This task involves you looking into modern designers, looking into the graphic design
process. What makes effective design, what keys do designers use to convey their message. Looking
at how the C.R.A.P. process works with design. Looking at making and breaking the grid, working with
typography and image
combined.

Choose from the Designers

below or pick a graphic
designer of your own choice.
David Carson, Saul Bass, Milton Glaser, Ijo Choose two actual designs to analyse and evaluate.

1) ANALYSE their artwork to find connections between the different artists work, the visual
conventions used and the viewpoints expressed. You should be able to discuss where the
Artists or Designer influences have been developed from. E.g. Artist was influenced from
these particular styles from. Students should be able to provide the example picture of the
artwork they are analysing. (Reference all Artwork used in the Visual Study)

2) EVALUATE the chosen artworks. Now that you have analysed the artworks you can use the
information discovered to form an opinion about the artwork. Do you like or dislike it, and
WHY? Please give a detailed explanation.

Please refer to the Steps of Analysis hand out attached below and use the steps of analysis
in the visual study, make sure you refer particularly to the art elements and principles, as
they will be the starting point for the folio.

Critical and Personal and Intercultural

General Literacy Numeracy ICT capability Ethical behaviour
Creative Thinking social capability understanding
Capabilities
Cross Aboriginal and Torres Strait Islander Asia and Australias engagement with Sustainability
histories and cultures Asia
Curriculum
Priorities

10.2 Students evaluate artworks and displays from different cultures, times and places.
10.3: Students analyse connections between visual conventions practices and viewpoints that represent their own and
others ideas.
 1) ANALYSE their artwork to find connections between the different artists work, the visual
conventions used and the viewpoints expressed. You should be able to discuss where the
Artists or Designer influences have been developed from. E.g. Artist was influenced from
these particular styles from. Students should be able to provide the example picture of the
artwork they are analysing. (Reference all Artwork used in the Visual Study)

Neville Brody ( just bounce it ) Joose Schmidt ( Bauhaus )

The Bauhaus poster is very simple, yet the sharp angles and various geometric forms are very
striking. Various parts on the poster almost seem like puzzle pieces forced to fit together. An
abstract placement of rectangular shapes, diagonal bars or words, and circular shapes are very well
used in this piece. Like the Neville Brodies poster Just bounce it where the different arrangement of
fonts and lettering is used. The uneven alignment with the Just bounce it lettering makes the text
seem active and playful as the letters are bouncing of the page compared to the Bauhaus which is
very much similar.

The diagonal tilt on the Bauhaus poster shows us to follow the rectangular shaped to see the
Bauhaus logo shown inside the circular shape. Then we are immediately able to read the word,
Bauhaus. Like the Just bounce it as we read the word bounce and you follow that word to find the
other vertical words.

I also like the use of colour in the Neville Brody poster advert as the hint of red colour in the (Just
Bouce it) poster makes the poster really pop from the page and would definitely get noticed. The
poster really works well leaving the rest of the page black and white as the contrast enhances the
effect of the different colour red. The Bauhaus poster emphasizes contrasts with the greens and
oranges but at the same time, these contrasts create a new texture to the poster which makes that
draw your attention towards it.

Another feature which is shown in the Nevilles piece is the way its collaged with its images together
with the text across the page to make the poster work. Rather than just using images to support the
text the image is supported by the text and mixed together.

Another feature with the Bauhause poster is when rotated in photoshop the diagonal tilt shows
emphasis from different angles compared the the vertical version above. Which shows us the grid
system on the image.
Neville brodys work could inspire my future work pieces. I really like the way he experimented with
the type and the way he uses and combines typography with images to show a creaive design. I like
the way he brings the font to life and creates the poster to be engaging. I also really like the way he
used the black and white combined with one bright feature colour the red.

Joost Schmidt : Bauhaus100. Inkbot Design. 2017. Neville

2017. Joost Schmidt : Brody | Famous Graphic Designer
Bauhaus100. [ONLINE] Work & Quotes. [ONLINE] Inkbot
Available at: Design. 2017. Neville Brody |
https://www.bauhaus100.de/ Famous Graphic Designer Work &
en/past/people/masters/joost Quotes. [ONLINE] Available at:
-schmidt/. [Accessed 25 May
http://inkbotdesign.com/neville-
2017].
brody/. [Accessed 25 May
Report 2017].Available at:
reference http://inkbotdesign.com/neville-
brody/. [Accessed 25 May 2017].