Poynton Tennis Club Business Plan More players, more age groups, more often

Poynton Tennis Club Business Plan

www.poyntontennisclub.net

2016 AND BEYOND

More players, more age groups, more often

Poynton Tennis Club Business Plan More players, more age groups, more often

TABLE OF CONTENTS

1 Introduction ..........................................................................................2

1.1 The Need ............................................................................................. 2

1.2 Where are we now .............................................................................3

1.3 Our Vision ............................................................................................4

1.3.1 More Players. ...................................................................................4
1.3.2 More Age Groups. ...........................................................................4
1.3.3 More often .........................................................................................5
1.4 How do we measure success? ........................................................5
1.5 How we will monitor progress and approve amendments. .........7
2 Finances...............................................................................................7
3 Appendices 9
Poynton Tennis Club Business Plan More players, more age groups, more often

1. INTRODUCTION

This plan sets out the framework for the development of tennis at Poynton Tennis Club over the
next 12 months.

The plan begins by providing a brief background to the Club and its place in the local
community. It sets out the overall vision of the Club and goes on to set out a number of
goals or detailed objectives in support of this vision.

The plan focuses on developing more players in more age groups playing more often. These key
priorities for development are based around the following key principals:

continuing to explore opportunities for members of all ages and ability to play
further development of the junior and intermediate tennis programme
prudent management of club finances
an achievable programme of maintenance of all facilities
improved focus on social activities for club members
introduction of a programme to promote disabled tennis

Poynton Tennis Club enjoys a prominent position within the town and has recently invested heavily
to improve facilities with the building of three new hard courts in 2014.

This enables the club to now offer full time, all year round tennis to our members.

The club serves not only the immediate local community but there are a few members who
regularly travel from further afield to enjoy the facilities. The membership is diverse and has
attracted both young and older players (we still have very competitive and active older members
regularly playing).

The club is fortunate to have a well organised and motivated committee that has ensured financial
stability and was successful in gaining the Tennis Mark accreditation, as a recognition of this fact.

In considering this plan, it should be noted that there is a proposed move to a new club
site currently being considered. This will be at least two years away and this plan, in
essence, assumes that the move will not take place and sets out proposals to ensure
that the club will thrive and grow in any event.

The plan provides indicative budgets for 2016-17 and will be updated periodically to
reflect the progress that has been made.

1.1 THE NEED (Appendix 2: SWOT Analysis; Appendix 3: Club Survey)

Poynton Tennis Club has a membership of circa 170 and a core group of players who play regularly.

With 7 tennis courts we provide a suitable infrastructure for play however there are several issues
affecting future generations:

1. The astroturf courts are shared for the winter months limited the tennis sections use.
These are also likely to need resurfacing within the next 2/3 years.
2. The floodlights on these courts are poor and need replacing given that they are now
possibly below LTA standards and do not allow for effective play in the evening.
3. The new hard courts have more effective floodlighting but there are issues with the
lighting at the entrance to these courts, particularly in the winter.
4. Poynton Town is likely to grow considerably in the next few years creating increased
demand on the club and its facilities
5. We have an ageing membership who we must ensure are able to play at all times to
maintain their membership income
Poynton Tennis Club Business Plan More players, more age groups, more often

6. We have a demand from our junior membership to play more often this is the future of the
club and we must ensure that they develop within the club.
7. We have a local community demand schools, clubs etc -for juniors to use the facilities
more often to develop, amongst other things;
Improved motor skills
Healthy exercise
Developing a skill and gaining a sense of achievement
Introduction to competitive sport

1.2 WHERE ARE WE NOW

PTS Membership 2014

Adult Members 96
Junior/Intermediate Members 76
Total members 172

Current Activities

The club runs a very active programme and offers a range of playing opportunities for all
age groups (appendix 1)

A recent innovation was the creation of a sub-group playing committee to focus purely on
using feedback from club members to ensure that they are able to access tennis at a level
appropriate to them.

This group have recently re-introduced singles box leagues as a result.

In addition, the Club runs a number of summer and winter tournaments, participates in the
Great British Tennis Weekend open day scheme and has 6 teams participating in the
Summer Cheshire leagues and 3 in the Winter leagues.

Coaches - One licensed LTA coach

Policy and Procedures

We have adopted policies and procedures published on our website that cover:

DOCUMENT TITLE

Code of Conduct for people working with children

Child protection policy

Equality and Diversity policy

Safeguarding Children and Young People policy

Safeguarding Adults policy

Recording and Publishing Images policy

Poynton Tennis Club Business Plan More players, more age groups, more often

Management Committee
A Management Committee of 11 currently meets monthly
We have a Chairman, Treasurer, Secretary together with representatives for Membership
(Senior and Junior), Match & Ball, Junior Section, Social, House & Bar and Ground

Facilities
Seven courts

Competitive Programme

Summer 3 mens and 3 ladies teams

Winter 3 mixed teams
Annual Club Competition for Seniors and Juniors (Summer and Winter)

Constitution
The section Bye-Laws were adopted in 2011 and need to be reviewed

1.3 OUR VISION: More players, more age groups, more often

Our vision, is a simple one:

for the Club to support the development of more players, more age groups and for club facilities to
be used more often;

1.3.1 More Players

Our plan places emphasis on the issue of improving facilities at the club to allow access to tennis
within the community.

We view improving access in this way as having a number of component parts, including:

Facilities continue to improve facilities as a core principal and allocate sufficient resource
to enable this.
Marketing embedding the Club within the Community and attracting participation
from groups that have not traditionally played tennis with a priority on getting children
playing.
Pricing keeping charges competitive and attractive so that all sections of the Community
can afford to play.
Coaching provision of basic coaching to give people the necessary skills to enjoy the
game.

1.3.2 More Age Groups

The activities required to improve access will be ongoing but will initially be focused around two core
activities:

Juniors Davis Cup Legacy Event

Senior Great British Tennis weekends
Poynton Tennis Club Business Plan More players, more age groups, more often

Davis Cup Legacy Event

The club has been successful in its application to hold one of the national events to
celebrate Great Britains success in the Davis Cup.

These events will be fully supported by the LTA and are designed to attract young tennis
players from the locality that have never or seldom played before.

The LTA will be supplying equipment and coaches to assist in the promotion of this event
and the importance of the club fully grasping this opportunity cannot be stated strongly
enough.

A sub-committee will be set up to ensure that Poynton Tennis Section gets the full benefit of
the once in a lifetime opportunity to promote firstly tennis within the Town and surrounding
areas and to ultimately attract a number of new potential members to the club.

Great British Tennis Weekends

The results from the sterling effort of last year efforts fully demonstrate the value of these
weekend in attracting new members.

However, we must fully support those members of the committee that put an enormous
amount of time and energy into last year and ensure that this year produces similar and
even better, results.

A sub-committee will again be established to support this and ensure that all opportunities
are maximised

1.3.3 More often

It is critical that we must ensure we have the facilities to maintain a growing membership base and
to enable the above activities to take place year round.

1.4 HOW DO WE MEASURE SUCCESS?

The goals of more players, more ages and more often are relatively simple ones to measure.

These can, in simple terms, be measured by number of members in each category and the numbers
of members actively playing in each category

We must be mindful of new members being fully welcomed to the club and be confident that they
are shown the breadth of opportunities for play that are available thus ensuring that they are able
to access those most appropriate to their playing requirements.

To provide a meaningful focus we have only set out a few key indicators that can be displayed on
one page and readily tracked. This does not preclude the setting and monitoring of more detailed
targets for each of the objectives and activities by the Committee.

1.4.1 Improved Data Collection

In preparing this report we have recognised that we have not always captured all details about
our current activities and participants.
Poynton Tennis Club Business Plan More players, more age groups, more often

One of the key objectives for the business plan is to improve the collection of statistics to allow
us to measure our progress and demonstrate value for money.

User response forms will also shed some light on the quality of our services.

In future, by collecting user information we will be able to monitor this more formally and, if
necessary, adjust our approach.

1.4.2 Summary of Key Performance Indicators

This following table summarises the key performance indicators we have should consider:

Current Position

More Players More Age Groups More Often

1 40 regularly competing 1 30 Juniors participating 1 2 x Club Tournaments

juniors in local school junior per year
sessions
2 25 regular attendees to 2 6 Summer League 2 Tuesday & Saturday
Saturday social Teams Open Club Sessions
sessions 3 Winter League
3 0 Disability players 3 No Senior 3 3 x singles box
Tournament leagues (both men
and ladies)

4 Poor level of 4 40 juniors each 4 Mens and Ladies

participation in Club participating in weekly Team practice
Summer and Winter Mini red, Orange & sessions
Tournaments Green Sessions
5 Membership - 170 5 5

Objectives January 2017

More Players More Age Groups More Often Enablers

1 50 regularly competing 1 50 Juniors participating 1 4 x Club Tournaments 1 Additonal volunteer
juniors in local school junior per year trained as assistant
sessions to the coach
2 40 regular attendees to 2 Mens & Ladies Over 55's 2 Develop Thursday 2 Increased social events
Saturday social Tournament night social tennis & improved marketing
sessions
3 20 Disability players 3 40 juniors each 3 4 x singles box 3
attending summer participating in weekly leagues
coaching / participation Mini red, Orange &
event Green Sessions
4 30 members 4 4 Monthly adult team 4
participating in end of training sessions
season tournament

5 Membership reaches 5 5 5
220
Poynton Tennis Club Business Plan More players, more age groups, more often

1.5 HOW WE WILL MONITOR PROGRESS AND APPROVE AMENDMENTS

We have set out a range of objectives to help us achieve our goals to meet our vision.

Some of these objectives are likely to be successful and should be emphasised while others will be
less so and may have to be dropped. This is an inevitable feature of any long-term plan.
However, some controls must be in place to make sure that the overall plan is being followed
and the goals are being delivered.

The following table shows the key roles in the process:

Role in delivering the Body/Person Authority Frequency

plan
Annual review of Management To propose major changes Annual General Meeting
progress against plan, and Committee and to the plan; with reference to or Special General
approval of accounts. Members external funding agencies as Meetings
required. Approval of annual
budgets.
Ongoing review of Management Prioritisation of objectives At least 4 meetings per
progress. Committee including adding and annum
removing, setting of project
budgets and performance
targets. Authorisation of
expenditure
Day to day responsibility Management and Sub Delivery of individual Ongoing
for implementation Committees projects and activities in line
with objectives.
Delivery of training Coaches To deliver coaching Ongoing

This plan will be available on our website along with any amendments approved at the
Annual review. Copies will be available for reference at the Club

2 FINANCES

2.1 This section provides indicative figures of our likely income and expenditure costs and these
are summarised in the following table.

2.2. Income
The largest percentage of income comes from Membership subs and it is anticipated that a
combination of a small fee increase and increased membership through this project will ensure the
club remains financially stable

Additional activity is planned to increase fundraising, including:

Lottery ticket sales we should aim to increase this to 100 participants by the start of Q3
Social events it is imperative that we assess what members want and offer opportunities
for them to enjoy events that will both enhance their membership and raise funds for the
section

As these events become more prominent within the club social scene it is anticipated that they can
generate increasing revenues.
Poynton Tennis Club Business Plan More players, more age groups, more often

2.3 Expenditure

A budget has been prepared for 2016/17 to ensure that the section meets its financial obligations
and remains financially viable ;

Income

Membership subs 19800

Guest Fees 300
Coach Income 1500
Fundraising 7320
Sponsorship 3400
Wimbledon Tickets 0
Tennis Camps 4000
Misc 600
Total Income 36920

Expenditure

PSC Subs Levy 9000

PSC Winter Court Hire 5551
PSC Ground Upkeep 1050
LTA Registration 660
Lottery Prize Money 1410
Coach Tournament Costs 500
Coach Saturday Mornings 4275
Junior Match Kit and
500
Equip
Tennis Balls 900
Misc Expenditure 1500
Sub Total 25346

Loans

MBC Loan 600

PSC Loan 3000
Sinking Fund 2505
Cheshire LTA Loan 1800
Sub Total 7905

Total Expenditure 33251

Projected Surplus 3669

Poynton Tennis Club Business Plan More players, more age groups, more often

2. APPENDICES

Appendix 1 Playing Programme Summer 2016

Appendix 2: SWOT Analysis of Poynton Tennis Club

Strengths
Attractive prominent setting
Committed and respected club coach
Well organized and structured with appropriate club
policies & procedures proactive and committed
management committee
Sound finances
Opportunities
Growth of Poynton area through new housing = new
target for membership
Improve links with local clubs
Improve social offering to enhance value of
membership
Weaknesses
Ongoing maintenance of facilities
Shared use of courts in Winter
Little or no additional capacity for current coach
Small core of regular players
Threats
New members not fully engaging and not renewing
Difficult transition from under 10's to regular playing
juniors competing with other sports (cricket in
summer, rugby, football, hockey in winter)

Facilities development (floodlights etc.)

Appendix 2: Poynton Tennis Club Survey 2016

This will show the results from the survey questionnaires being sent out with membership
forms