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Touch and Feel: Indian customers are more Social Media: Majority of online buying
comfortable in buying products physically. decisions are made on Social Media. Social
Companies dealing with products like apparel, network like Facebook, LinkedIn, Twitter,
handicrafts, jewelry have to face challenges to Google+, Pinterest etc have become a medium
sell their products as the buyers want to see and for easy log-in and purchase. Moreover, the
touch before they buy these stuffs. clients can stay updated via the posts published
on this media. Further, the advertising &
promotions on these social sites has increased
Volume 5, Issue 2, March April 2016 Page 233
International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)
Web Site: www.ijettcs.org Email: editor@ijettcs.org
Volume 5, Issue 2, March-April 2016 ISSN 2278-6856
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scope-challenges-future-