INTRODUCTION

The worldwide electric power industry provides a vital service essential to modern life. It
provides the nation with the most prevalent energy form known in history—electricity.

This project consists of a detailed study which was undertaken at Havells India Ltd on the
company’s overall functioning. The project explains the principles and practices of the
organization.

Havells is an electrical and power distribution equipment manufacturer in India. It owns

some of the prestigious global brands. The main aim of Havells is to provide best
electrical & lighting solutions and to be a globally recognized firm. To achieve this it
concentrates more on building long term relationships with all our associates, customers,
partners, and employees.

The organization functions with various departments such as Marketing, Finance,

Personnel and Production. It maintains a cross-department interaction for achieving the
organizations effectiveness. The departments are driven by qualified and experienced
professionals backed by a efficient work force. It encourages employees to be
participative, innovative and creative and thus building a team spirit which helps them to
realize collective potential. The products of the company have a good reputation in the
market and hence the growth of the company is very much imminent.

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 INDUSTRY PROFILE

Prospects of the Indian Electric Industry

Like every other industrial sector in India, the Indian Electrical Industry too is slowly
emerging from out of its "protective cover". For far too long has Indian Industry
remained shackled and consequently inward looking. Over the past fifty years there was
no exposure to global players and competition, with the result that the Industry grew up
in a sheltered environment, dependent on the Government for everything, from licenses
to protection to tariffs. Each one of these interventions was aimed at securing protection
for oneself and ensuring growth of one’s own organization at the cost of industry and the
nation at large. Lack of global competition encouraged a "cost plus" approach, where
every conceivable cost increase was passed on to the customer. There was thus no
motivation to reduce costs.

As per the recent survery, the global electrical & electronics market is worth $1,038.8
billion, which is forecasted to grow to $ 1,216.8 billion at the end of the year 2008. If we
talk of electrical & electronics production statistics, the industry accounted for $1,025.8
billion in 2006, which is forcasted to reach $1,051.5 billion in future.

At the outset, it must be stated that the reduced domestic demand is at best a temporary
phenomenon. The power sector in India is bound to grow and this will undoubtedly boost
demand from the Utilities, quite apart from the industrial demand which will continue to
grow with increased industrial output. The poor financial health of the SEBs is however a
damper that cannot be wished away in the short term. This will continue to plague
corporates in the Electrical Industry, until the SEB restructuring and unbundling brings a
turnaround in the medium term.

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COMPANY PROFILE

Havells India Ltd is a billion-dollar-plus organization, and is one of the largest & India's
fastest growing electrical and power distribution equipment manufacturer with products
ranging from Industrial & Domestic Circuit Protection Switchgear, Cables & Wires,
Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial &
Industrial applications, Modular Switches & Bathfittings covering the entire gamut of
household, commercial and industrial electrical needs.

Havells owns some of the prestigious global brands like Crabtree, Sylvania, Concord,
Luminance, Linolite & SLI Lighting.

With 91 branches / representative offices and over 8000 professionals in over 50

countries across the globe, the group has achieved rapid success in the past few years. Its
7 state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida,
Faridabad, Bhiwadi, Alwar, Neemrana, and 9 state-of-the-art manufacturing plants
located across Europe, Latin America & Africa churn out globally acclaimed products.
Havells is a name synonymous with excellence and expertise in the electrical industry. Its
20000 strong global distribution network is prompt to service customers.

The company has acquired a number of International certifications, like BASEC, CSA,
KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore),
TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products.

Today, Havells and its brands have emerged as the preferred choice of electrical products
for discerning individuals and industrial consumers both in India and abroad.

In an attempt to transform itself from an industrial product company to a consumer

products company, Havells launched the consumer electrical products such as CFLs,
Fans, Modular Switches & Luminiaires.

The essence of Havells success lies in the expertise of its fine team of professionals,
strong relationships with associates and the ability to adapt quickly and efficiently, with
the vision to always think ahead.

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Vision:

"To be a globally recognized corporation that provides best electrical & lighting
solutions, delivered by best-in-class people."

Mission:

To achieve their vision through fairness, business ethics, global reach, technological
expertise, building long term relationships with all our associates, customers, partners,
and employees.

VALUES:

Customer Delight :

• A commitment to surpassing our customer expectations.

• Leadership by example. A commitment to set standards in their business and
transactions based on mutual trust.

Integrity and Transparency :

• A commitment to be ethical, sincere and open in their dealings.

Pursuit of Excellence :

A commitment to strive relentlessly, to constantly improve themselves, their teams,

their services and products so as to become the best in class

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 MILESTONES:

2009 : • Set up of fully automatic switchgear manufacturing plant at Baddi.

• Consolidation of CFL manufacturing plant at Neemrana for domestic and
export purposes.

2008 : • First Indian CFL manufacturers to have adopted RoHS, European norms
on Restriction of Hazardous Substances in CFLs.
• Set up of Global Corporate office, QRG Towers at Expressway Noida
• Investment of Rs.50 Crores in Global Center for Research and Innovation
(CRI)

2007 : • Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of

6, 00,000 kVAr per month.
• Acquired the Lighting business of a Frankfurt based company "Sylvania",
a global leader in lighting business and now the company's turnover
crosses US$ 1 Billion.
• Warburg Pincus, a global private equity firm and one of the largest
investors in India, invested US $110 million in Havells India Ltd. Havells
issued fresh shares to Warburg Pincus, representing approximately 11.2%
of the fully diluted share capital of the company.
• QRG Group entered healthcare business by acquiring a majority stake in
Central Hospital and Research Centre, Faridabad.

2006 : • Crabtree India merged with Havells India.

• Added CFL production unit in Haridwar manufacturing plant.
• Expansion at Alwar manufacturing plant for increase of production
capacity.
• Expansion at Baddi manufacturing plant and set-up of an Export Oriented
Unit.
• First Company to get the ISI Certification for complete range of CFLs.
• Started mid-day meal program at Alwar, Rajasthan caters to 10,000
students from 77 schools.

2005 : • Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing

Fans.
• Awarded the KEMA certification by The Dutch Council for
Accreditation, making QRG the only group to attain this certification.
• Set up of R&D Center in Noida H.O.

2004 : • Set up manufacturing plant at Baddi , HP for manufacturing of Domestic

Switchgear.

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 • Set up a manufacturing plant for manufacturing of CFL at existing
manufacturing plant in Faridabad, Haryan.
• Set up a manufacturing plant for manufacturing of Ceiling Fans at Noida,
UP.
• Set-up our own marketing office in London through our wholly owned
subsidiary company Havells U.K. Ltd.
• In December, 2004 placed 235 fully convertible debentures of Rs. 10 Lacs
on M/s. Shine Ltd., Mauritius and the debenture will be converted in June,
2006.
• Attained the CE certificate for CFL.

2002 : • Standard Electrical Company becomes a 100% Subsidiary of the

company.
• Attained the IEC certification for Industrial switchgear and CSA
certification for all manufacturing plants.

2001 : Acquired business of Havells Industries Ltd, MCCB of Crabtree India Limited
and merged ECS Limited in the company to consolidate its area of core
competence.

2000 : • Acquired controlling stake in Duke Arnics Electronics (P) Limited

engaged in manufacturing of Electronic Meters-Single Phase, Three
Phase, Multi Function, Tri Vectors.
• Acquired controlling interest in an industry major-Standard Electricals
Ltd.

1998 : Introduced high-end Ferraris Meters in Joint Venture with DZG, Germany.

1997 : Acquired Electric Control & Switchboards at NOIDA, UP for manufacturing

customized packaged solutions.

1996 : • Acquired a manufacturing plant at Alwar, Rajasthan for Power Cables &
Wires.
• Entered into a Joint Venture with Electrium, UK for manufacturing
Dorman Smith MCCBs and Crabtree Modular Plate Switches.

1996 : Acquired a manufacturing plant at Alwar, Rajasthan for Power Cables & Wires.
Entered into a Joint Venture with Electrium, UK for manufacturing Dorman
Smith MCCBs and Crabtree Modular Plate Switches.

1993 : Set up another manufacturing plant at Faridabad, Haryana for Control Gear
Products.

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1990 : Set up a manufacturing plant at Sahibabad, UP for Changeover Switches

1987 : Started manufacturing MCBs at Badli, Delhi in Joint Venture with Geyer,
Germany.

1983 : Acquired Towers and Transformers Ltd. and turned it into a profitably
manufacturing Energy Meters Company in 1 year.

1980 : Started manufacturing high quality Energy Meters at Tilak Nagar, Delhi.

1979 : Set up a manufacturing plant for HBC Fuses at Badli, Delhi.

1976 : Set up the first manufacturing plant for Rewireable Switches and Changeover
Switches at Kirti Nagar, Delhi.

1958 : Commenced trading operations in Delhi.

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PRODUCT PROFILE

Havells India Ltd has emerged as preferred choice for discerning range of individual and
industrial consumers. The firms products are approved by international quality bodies
such as KEMA, UL,CE,CSA and VDE and are as per IEC standards.
The firms commitment is to manufacture excellence and providing
world-class quality products at affordable prices in creating the industry more energy
efficient, now from even wider spectrum of products from Havells; it offers a complete
solution which is not only safe and reliable but also helps to save energy.
At Havells, it is their philosophy to continuously upgrade products
in order to best serve modern discerning consumers. They feel proud and privileged to
share such innovation of making Havells more environment friendly, Havells aims at
providing versatile range of products and set a new benchmark for quality and
performance.

PRODUCTS:
1) BUILDING CIRCUIT PROTECTION
2) INDUSTRIAL CIRCUIT PROTECTION
3) MOTORS
4) CAPACITORS
5) LIGHTING
6) CFL
7) FANS
8) MODULAR PLATE SWITCHES
9) CABLES AND WIRES
10) DIGITAL DIMMING
11) BATHFITTINGS AND ACCESSORIES

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BUILDING CIRCUIT PROTECTION

Minature Circuit Breaker(MCB)

Havells is the largest manufacturer of MCBs in the country and 30% of the MCBs
sold in UK are Havells manufactured. Electrical Distribution needs are continuous
residential, commercial and industrial sectors. Improved operational safety, continuity of
service, greater convenience and operating cost have assumed a tremendous significance.
Miniature Circuit Breakers have been designed to continuously adapt to these changing
needs.

Isolator SP

It consumes less Watt. Products have a Longer Electrical Life. The firm is having Wide
Range of products. The firms’ product gives value for Money. Low power consumption,
thus cost effective & energy saving

Changeover switch

It is Compact for construction. It ends with Double break contacts. Silver Cadmium
Oxide contact tips. It has surrounded terminals. Front operation with three stable
positions I-O-II. Centre position off. Easy snap on DIN Rail mounting. Can be mounted
with other products viz. MCB, ELCB, Isolator in Distribution Board

Residual Current Circuit Breaker(RCCB)

Simple and Robust operating mechanism. Rotary handle with ON/OFF indication. Dual
termination for Bus Bar as well as cable connection. Advance Neutral. Test Button for
regular inspection. Positive contact indication.

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Distribution board

Single pole and neutral

• Suitable for surface & flush

mounting
• Supplied with top & bottom
detachable gland plates with
knockouts for cable management
• With neutral link, earth bar & busbar
• Ample space for wiring

Three pole and neutral

• Suitable for surface & flush

mounting
• Supplied with interconnecting
wire set
• With neutral link, earth bar &
busbar
• Raised neutral link for easy
wiring
• Supplied with top & bottom
detachable gland plates with
knockouts for cable management
• Ample space for wiring

Indicator light

Havells Indicators Lights is new addition to the product range and can be used in both
building and indutrial installation, Indicator Lights are designed fot signaling the
incoming supply.

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 Modular Design enables Indicator lamp replacement with lens of
diffrent variants.
Very simple installation and replacement of the Indicator Light by the
customer.
Easy mounting on DIN rail 35.5X7.5mm.
Long Lifetime.
Available in five diffrent colours: Red, Amber, Blue, Green, Clea

INDUSTRIAL CIRCUIT PROTECTION

Modular Case Circuit Breaker(MCCB)

Compact size & wide range of accessories.

Adjustable thermal / magnetic setting.

Line & load reversibility

Suitable for use as switch disconnector.

4PwSN version, with advance neutral.

Separate main and arcing contacts.

Uniform front escutcheon plate.

Suitable for DC application.

Panel board system

CPRI tested Busbar section upto 50kA

Ready made & customised solutions for load management.

Modular construction & compact size provides economy of space, time &
cost.

Designed for floor mounting / wall mounting.

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 Specially designed shrouded busbar provides safety.

No. of ways option permits future system expansion.

Easy add on modules to house various devices offers simplicity &

flexibility.

Elegant & sleek in appearance.

Changeover switch

High electrical & mechanical endurance.

Enclosed housing to avoid dust ingress.

Staggered terminals upto 800A.

Load and Line reversibility.

Provision of phase separators, add-on auxiliary switch.

Handle with door interlock and padlock facility.

Advance neutral-makes first & breaks last

Provision of arc chutes.

Available in open execution and in sheet steel enclosure.

Bypass changeover switch

Robust and reliable mechanism provides total disconnection.

Quick make and break operation, independent of the operating speed

enables the switches to open and close under stringent conditions.

Nylon 66 FR Grade, switch housing provides excellent mechanical,

di-electric and thermal properties.

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Automatic transfer switch

High speed transfer.

Superior making & breaking capacity.

Compact & light weight design.

Positive indication through flag indicator.

Neutral point transfer.

Liberal terminals.

Provision of phase separator.

Available in open execution and in sheet steel enclosure.

Switch disconnector

High electrical & mechanical endurance.

Contacts & mechanism enclosed in housing to avoid dust ingress.

Liberal terminals.

Provision of phase separators, add-on auxiliary switch.

Provision of arc chutes.

Separate main & arcing contacts.

Handle with door interlock and padlock facility.

Available in open execution and in sheet steel enclosure.

Fuse Switches

Positive indication of contacts.

Suitable for surface mounting.

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 Door interlock facility.

Sheet steel enclosure duly phosphatised and powder painted.

Switch Fuses

Suitable for surface mounting.

Sheet steel enclosure duly phosphatised and powder painted.

Provision of conduit knockouts and detachable gland plates.

Busbar chamber system

Readymade & customised solution for safe power distridution

Modular/compact design provides economy of space and cost

Simple and efficient system configuration

Easy, flexible and time saving installation

Shock proof design

Elegant & sleek in appearance

Fuse holder

Single case construction.

High breaking capacity withstand.

Smooth removal of fuse carrier with the fuse by CAM operated lever.

Live parts completely shrouded.

Dual termination facility for bus bar & cable connection.

Three types of connection to suit different application needs.

Provided with both DIN rail & screw mounting facility.

Liberal terminal capacity.

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MOTORS

Havells is manufacturing three phase LV Motors at Neemrana (Rajasthan). The motors

are manufactured in technical collaboration with Lafert (one of the largest motor
manufacturer in Europe) who are now the owners of AEG Electric Motors.

All the motors are being manufactured conforming to the relevant Indian and
international Standards and are robust in electrical and mechanical design to, cater under
severe environmental conditions for every application such as

• Pumps
• Conveyors
• Fans
• Compressors
• Cranes
• Blowers
• Hoists
• Vibrators

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CAPACITORS

Havells Capacitors are designed and manufactured using S3 technology. It encompasses

product with tripple shield with differential disconnector in the event of any fault within
due to environmental compatibility. Automatic controlled vacuum potting of "Element
Modules" ensures fault remains localized and protects the installation inspite of hazards.
Advance technologies adopted in their “Capacitors” offer unmatched safety and
outstanding performance under Indian conditions benefiting month after month and every
year. Their commitment to manufacturing excellence and providing world-class quality
products at affordable prices in creating the industry more energy efficient, now from
even wider spectrum of products from Havells; the firms offers a complete solution
which is not only safe and reliable but also helps to save energy. Capacitor TypeSquare
KVAr Rating Normal DutyMini Master1.0 - 5.0Master6.0 - 50Heavy
DutyMasterPLUS5.0 - 50Super Heavy DutyChampion5.0 - 50 Capacitor TypeCylindrical
KVAr Rating Normal DutyHercules1.0 - 25Heavy DutyPhantom7.5 - 15 Agriculture
dutyAgri Boost1.0 - 10

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LIGHTING

Lighting is important and the quality of light affects every walk of modern life. A better
understanding of light will enable the consumers to use it more effectively.

• Saves energy
• Low heat generation
• Easy installation
• No UV radiation
• Small size and light weight
• Suitable to fit in standard MR 16 fixture
• Environmental friendly luminous source
• High efficacy and low power consumption
• Exquisite and sleek lamp body in shape and size
• Supply Voltage: 110-240V AC, 50-60Hz
• Operating Temperature: -40°C~+40°C
• Avg. Lamp Life: 50,000 hours (LED only)

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CFL
At Havells, it is their philosophy to continuously upgrade products in order to best serve
modern discerning consumers. They feel proud and privileged to share such innovation of
making Havells CFLs more environment friendly by introducing India's first Green CFL.

FANS
Havells entered fan business in mid-2003 and has emerged as one of the fastest growing
fan brand in the Indian market. Havells has captured the customer's fancy with innovative
designs and excellent finishes. From premium fans in exquisite antique finishes to fans
specially designed for kids to dual color fans and super speed fans. Havells offers a
complete range to meet varied individual needs.

Types:

• Ceiling fans
• Table fans
• Wall mountain fans
• Pedestal fans
• Air circulator fans
• Ventilating fans

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MODULAR PLATE SWITCHES

Havells Switches are aesthetically designed modular plate switches that are engineered to
deliver protection and built to last. They are an architect's invention while keeping an
Italian flair in his mind. They are one of the best modular switches available in India,
both aesthetically and technically. Havells aims at providing versatile range of switches
and set a new benchmark for quality and performance.

• PEARLZ

Pearlz, a range of aesthetically designed modular plate switches that are engineered to
deliver protection and built to last. A well-designed knob provides soft operation and the
ultra-tech mechanism ensures longevity. Pearlz promises quality and reliability.

• CORAL

Coral is sleek in design & has soft operation. It is available in pure white colour with
glossy finish. These switches have been developed with 'insulated looping' type of wiring
which is a new development in modular switches

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CABLES AND WIRES

Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit) is
located in Alwar, in the state of Rajasthan, India. Since inception, Havells has invested
heavily in the manufacturing infrastructure, which has today become one of the largest in
India. All wires & cables are manufactured on most modern laser controlled automatic
machines, using best raw material from primary manufacturers ensuring perfect quality.

Power cables aluminium:

Highly compacted conductors to reduce AC losses which are due to skin and proximity
effect. Purest insulation to bear thermal and thermo-mechanical stresses at continuous
normal and short circuit temperature conditions. Complete protection against most forms
of electrolytic and chemical corrosion. Extruded inner sheath(for XLPE insulated power
cable HT).Sequencial length marking on outer sheath of the cables. Over 90%armour
coverage of armoured cables.

DIGITAL DIMMING

The PRO-H-405 is a 4 channel leading edge digital dimmer / energy management

controller with a maximum load of 5 Amps per channel. It is suitable for controlling
incandescent , Mains Voltage Halogen or Low Voltage Halogen lamps using either
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magnetic transformers or electronic transformers whose drivers are suitable for leading
edge dimming, Neon & Cold Cathode with suitably rated boost transformers. With up to
a 60 Scene integral Memory and a fully networkable RS485 interface, this unit can meet
even the most varied and flexible lighting scene/mood needs in any application.

Key Features :

• 60 scenes with 10 year non-volatile data memory

• On Power up Last Scene Recall
• Over voltage spike protection
• Over current/short circuit protection
•

BATH FITTINGS AND ACCESSORIES

Crabtree has taken the further step towards perfection by creating the ‘accessory’ line. It
is designed to make the bathroom environment even more comfortable and refined,
coordinated with taps and fittings. Aesthetically perfect enough to inspire the
masterpiece. A fine blend of out-of-the-world styling, precision components and ease of
operation. It is sure that the bathrooms will have that special touch.

BATH FITTINGS

Pearl Flotilla
Imperia
Maestro Naples
Sensor
Maple Jazzy
Clova
Westcoast Pisa
Aquamaster
Floerance Beauty Allieds
Accessories
Fauna Vencia

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 OBJECTIVE OF STUDY

PRIMARY OBJECTIVE

To study the overall performance of the industry

SECONDARY OBJECTIVE

To examine the interpersonal skills of the company

To know about the procedure, rules and norms of the company

To improve our knowledge and have exposure about the company

To learn about the relationship of the company with their competitors

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 NEED FOR THE STUDY

• To know about the organizational effectiveness.

• To learn about the various departments and their duties.

• To observe how the top level management designates responsibilities to various

employees in different departments.

• To analyze the process of product in various departments.

• To study the level of customer satisfaction.

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 SCOPE OF THE STUDY

• Provides all the crucial company information required for business and competitor

intelligence needs.

• Contains a study of the major internal and external factors affecting the company

in the form of a SWOT analysis as well as a breakdown and examination of

leading product revenue streams.

• Data is supplemented with details on the company's history, key executives,

business description, locations and subsidiaries as well as a list of products and

services and the latest available company statement.

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 DEPARTMENTATION

One reason organizations exist is to do things that would be hard for one person to do by
themselves. For example, it's hard to conceive of one person building an office building.
Instead, we have organizations of thousands of people with diverse skills that work
together to build buildings. However, coordinating, controlling and just keeping track of
a lot of individuals introduces its own problems.

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One way to solve these problems is to create a hierarchical system of supervision, so that
small groups of workers (up to say, 50 people) are supervised by coordinators
(managers). Depending on how many people there are in the organization, the
coordinators themselves need to be organized into groups supervised by higher level
managers, and so on. Part and parcel of this hierarchical supervisory system is the cutting
up of the organization into groups (departments).

DEPARTMENTS

FINANCE PRODUCTION PERSONNEL MARKETING

DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

PERSONNEL DEPARTMENT

Employee Relations

The people at havells are the key to success. Their skills, knowledge, ideas and
enthusiasm drive their business. They have high-quality, diverse workforce and
employees who fulfill their potential. They have achieved this by giving them
development and advancement opportunities along with competitive compensation and
benefits that appropriately reward performance

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They communicate widely with employees to demonstrate how their efforts contribute to
our success and to listen to their concerns. They also encourage the employees to align
with their vision. They are committed to open communications and a workplace where
everyone's voice is heard.

They use several channels to communicate with employees, including an internal web
portal and company website along with communication sessions with the top
management of the company. These sessions provide assessment of employee
satisfaction and are inputs for business planning, management decision-making and
company strategy development. They also help employees implement company policies,
meet high standards of conduct and ensure their behavior reflects company values and
policies

QRG is continuously applying modern management techniques such as Kaizen to enable

employees to improve their day to day functioning in small steps, one at a time. QRG has
also implemented Japanese version of 5S which stands for "a place for everything and
everything in its place". The company has introduced these techniques as it firmly
believes that small changes add up to large results and the only way for a corporation to
grow, is to make its people grow.

The Group is driven by qualified and experienced professionals backed by a work force
of over 8000 employees. All branches and manufacturing facilities are computerized and
networked with each other. An open door policy at all levels encourages employees to be
participative, innovative and creative. Empowering employees helps the organization in
harnessing individual talents to the fullest. Emphasis is laid on building team spirit which
helps employees to realize collective potential.

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FINANCE DEPARTMENT

Havells India Limited – Summary of Financial Performance for Q1,

FY 2009-10

Financial Highlights – First Quarter:

· PAT up by 21% at Rs.49.30 Crores.
· EBIDTA up by 32% at Rs.72.40 Crores.
· Net Sales up by 6% at Rs.586.20 Crores.

Comparison -Corresponding / Previous Quarter Rs.inCrores

PARTICULARS Qtr ended June 08 Qtr ended June 09 Increase %

RS
NET SALES / 553.40 586.20 6%
Income from

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operations
EBIDTA 55.00 72.40 32%
EBIDTA % 9.9%. 12.4%
PROFIT AFTER 40.70 49.30 21%
TAX

Q1FY2009 v/s Q1 FY2008

Net Revenue during the quarter increased by 6% to Rs.586.20 Crores as against
Rs.553.40 Crores during the corresponding quarter of the previous year. The Profit

After Tax increased by 21% to Rs.49.30 Crores in the present quarter as against
Rs.40.70 Crores reported in the corresponding quarter of the previous year.

The Earning before interest, depreciation and tax (EBIDTA) increased by 32% to
Rs.72.40 Crores as compared to Rs.55 Crores in the corresponding quarter. The Profit
Before Tax was up by 40% to Rs.65.80 Crores compared to Rs.47 Crores in the
corresponding quarter.

The performance of the switchgear sales showed a growth of 17% to Rs.171.90 crores
from Rs.147.10 Crores achieved in the corresponding quarter of the previous year. The
cable & wire business segment is Rs.242.80 Crores. 20% increase in lighting and
fixtures segment to Rs.75.5 Crores as against Rs.62.70 Crores. 17% growth in Electrical

29
consumer durables with revenue of Rs.90.4 Crores as against Rs.77.40 Crores in the
corresponding quarter of the previous year.

During the quarter Havells has majorly expanded its domestic and industrial switchgear
manufacturing operations by putting an additional plant with the increase of 67% in the
capacity at Baddi, Himachal Pradesh. This plant will be the most automated and state-of
the-art switchgear manufacturing plant in India. Company is targeting export of Rs 500
Crores from this plant itself.

MARKETING DEPARTMENT

Havells is one of the leading players in the Indian electrical products industry. The
company which was virtually unknown 5 years ago shot into limelight through some
clutter breaking campaigns in recent times.

Havells business is primarily focused on four key verticals.

Switch Gear
Lighting and Fixtures
Cables and
Electrical consumer deliverable.

What is interesting about Havells is their penchant for advertising. The company had
been making major investments in promotions and has been using the recent IPL for
brand building.

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Havells shot into limelight with their campaign for Mini Circuit Breakers (MCB) which
are used to prevent short circuits . Most of the new homes/offices have it but these
products were never advertised.

Havells came out with a clutter breaking humorous ad for their MCB which caught the
consumer's attention. The product ad had the famous tagline " Shock Laga Kya ".
The ad was a hit because of the creative execution.The positive response from the
consumers prompted Havells to invest heavily in brand promotions.
Another classic ad was for Havells CFL bulbs. The Rimpoche ad too was a highly
interesting ad for a dull product.

Havells followed its ad campaigns with a touchy mother son campaign for its cable
product range

For its fan range, Havells came out with another funny campaign : Bijilee
Recently Havells made use of the Recession to come out with another creative one for its
MCB range : recession ad
Havells also has been using the recent IPL for brand promotion. Whenever some batsman
gets out or when he scores a six, the two second message ad comes on the screen " Shock
Laga Kya"

These clutter breaking ads has significantly increased the brand familiarity and liking of
Havells brand. The brand is fighting very well established players like Crompton
Greaves, Usha,Anchor , Legrand etc. Havells scored over these brands through its higher
share of voice.Regarding the branding campaign, Havells has been focusing more on
product advertising rather than building its corporate brand.

Usually the ads of Havells, does not have a common thread . The cable ad and the MCB
ad and CFL ads are all very different. Although it all comes from Havells, one cannot
find a common thread.This is a problem for Havells as a corporate brand. The company
has so far not tried to bring in a corporate brand theme. Havells does not even have a

31
tagline.

Now everyone associates Havells with the Shock Laga Kya tagline which is a specific
tagline for its MCB range. There is no doubt that these product ads are well crafted and
has served the purpose. But on analysing the branding , Havells as a corporate brand has
built strong familiarity but no brand depth.When it comes to what havells stands for, one
can say that it stands for " Shock Proof MCB". So Havells stands to be identified for a
single product rather than as an umbrella brand.

One disadvantage of developing a common corporate brand theme is that every Havells
ad should then have to align with that common thread which may constrain creative
thinking. But a brand should own a distinct place in the consumer's mind. Havells
corporate brand right now does not have than distinct space for it .
The logic of the current strategy is that through the product ads .
Havells will gain familiarity and thus brand equity. There is now flaw in this logic. But
the issue is about the brand personality.

A brand should have some core brand values and manthra which makes it unique and
distinct. This mathra has to be created by the brand and communicated to the
consumers.It is in this context that the current strategy of product ads driving a corporate
brand becomes ineffective.

DEALERS

QRG Group's legendary customer focus empowers its people to build sturdy and lasting
relationships with its business partners, employees and customers, thus paving the way
for unparalleled future growth. Dealers form the core of the company of over 27
Galaxies, 2500 dealers and more than 30000 retail outlets in India.

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MAJOR CLIENTS

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PRODUCTION DEPARTMENT

Powerful trends are shaping up industry for the 21st century. Because of rapid spread of
advanced technologies complexity of work is increasing - almost daily. With the state of
the art equipments and manufacturing facilities, QRG group is helping to boost safety in
workplaces from the factory to the offices, domestic buildings to commercial plazas. All
the manufacturing units are ably supervised and controlled by technocrats and industry
specialists.

The group has well managed, well-equipped tool rooms with machines like CCV Line,
CNC Machines, EDM Wire Cut, Spark Erosion Machines, Lathes and Surface Grinders.

Their strategic alliances with some of the leading technology corporations in the world of
electrical engineering, ensure constant access to the latest developments in the
international markets, which are then adapted to the tough tropical conditions.

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The firm’s manufacturing units are fully equipped with the latest and most sophisticated
facilities in India. And in the hands of our highly qualified technical experts, this results
in some of the most advanced product development in the country.

All their manufacturing plants are ISO:2000 certified. They are in the process of attaning
ISO:14001 for all the plants. The first one to get this certification is TTL, the meter
manufacturing plant.

SWOT ANALYSIS

This SWOT analysis company profile is the essential source for top level data and
information. The report examines the company's key business structure and operations,
history and products, and provides summary analysis of its key revenue lines and
strategy. SWOT Analysis is a powerful technique for understanding your Strengths and
Weaknesses, and for looking at the Opportunities and Threats you face.

SWOT ANALYSIS OF THE COMPANY

Strengths:

• It has competitive advantage in serving the needs of its customers

• Less energy consumption

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 • Level of quality and its stylish output

• Maintaining cross-department interaction for achieving 100% delivery.

Weaknesses:

• Customer dissatisfaction due to the cost of products

• less updation of their technical expertise in the segment of electrical products.

• Unfamiliarization of their products amidst the consumer.

• Clients face warranty and guarantee grievances.

• Havells stands to be identified for a single product rather than as an umbrella

brand.

Opportunities

• Being a part of the QRG group - increasing its reach in the international

markets,It has developed a good brand name by introducing innovative products.

• The firm has the opportunity of upgrading them as the leading electrical suppliers

• It has to deliver progressive performance in the future to deliver value to the

stakeholders across the categories.

THREATS

• Increase in raw material cost

• Labour strike
• Competitors

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FACILITIES PROVIDED

• Special accommodation to CEO,CFO,MD and other departmental heads for

business meets

• Fire precautionary facilities

• Transport and traveling allowances

• Medical allowances

• Children educational allowances

• Insurance claims

• Senior employees are provided with executive cars and drivers

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 • Every employees are equipped with system

• Canteen facilities

• Employees are provided with libraries, gym, restrooms at periodical intervals

• Recreation clubs like country club, holiday Inn, are provided

FINDINGS

• Havells India ltd is a QRG enterprise

• Havells India Ltd. is a billion-dollar-plus organization,

• Havells owns 91 branches / representative offices and over 8000 professionals in

over 50 countries across the globe, the group has achieved rapid success in the

past few years

• Havells owns some of the prestigious global brands like Crabtree, Sylvania,

Concord, Luminance, Linolite, & SLI Lighting.

• The company has acquired a number of International certifications, like BASEC,

CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING

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 (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various

products.

• The essence of Havells success lies in the expertise of its fine team of

professionals, strong relationships with associates and the ability to adapt quickly

and efficiently, with the vision to always think ahead.

• The company has acquired land for constructing a large kitchen with all the

modern facilities to serve the meal to around 40000 to 50000 students.

• Havells runs a mobile Medical Van, equipped with a trained doctor and necessary

medicines in the rural areas of Delhi & NCR for the very poor and needy

villagers. It also set up free medical check-up camps

SUGGESTIONS

• The firm has to control price hike.

• Need to familiarize the products among the consumers.

• It can come out with large product lines.

• Have to introduce incentive schemes for employees.

• The company should concentrate more on the grievances arising out of the

various warranty and guarantee issues.

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CONCLUSION

The company will reach new heights in near future. The employees are the real

strength of any organization Havells India ltd is fortunately blessed with that strength.

The products of the company have a good reputation in the market and hence the

growth of the company is very much imminent.

The company maintains considerable fair industrial relation during the last several

years and establishes good report at the workers union

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Havells India ltd can surely be itself an ideal company for the electrical industry

across the globe.

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