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This book pays homage to hats and all those who, by wearing them,
manufacturing them, imagining them in their variety of styles, and
immortalizing them in different artistic forms and materials, have formed its
history.
The life of a hat is as long as the life of the man that has worn it. From its remote origins in
Egypt, Greece and Asia up to its modern age in Europe. The fashion of elegant hats spreads
from France and England to reach mass Italian production in the 1800’s and 1900’s. Being
present in all civilizations, it is a symbol of cultural, social and individual valence; it influences
codes of communication, represents visions of the world, and is a metaphor of creativity that
frees itself from the mind on which it is placed.
The hat conceals the head, but beneath it the face changes its appearance in a game of winking,
seduction and provocation which render it a true magical devise. The hat’s shape takes on the
head’s profile, but at the same time it goes beyond and speaks a language all of its own, capable
of amplifying communicative relationships. Putting on a hat, taking off a hat and changing hats,
these are all gestures that are carried out on life’s daily stage in order to take on different roles,
change image and perhaps even ideas. It’s a complicity show where man and hat are both
protagonists.
This book is an acknowledgment of all the participants in the noble art of hat making, the
milliners, hatters and even retailers that work to preserve and enhance the hat heritage as a
complement of a male elegance, one which is severely challenged by “globalized” fashion and
the lack of rituals in today’s lifestyles. It is also a way of being a part of a long history.
This appreciation is for those who have laid the bases in the hand-crafting tradition and gave it
its lustre. To the “Masters” with brave faith in progress who committed themselves to learning
the secrets of industrialization and giving life to the industry that was destined to become Italian
pride.
To the first milliners that worked at home and sold their crafts. To all the unknown workers
whose capabilities and know-how allowed celebrities to be part of history’s stage by wearing that
inseparable object which eventually became an element of identification.
This book is a wish: that hats return to become an instrument of charm and elegance. That they
become a sign of individuality, personality, and last but not least, they can once again be taken
off to pay homage to a woman that knows how to appreciate this antique gallant gesture.
A Divine Headdress
Head dressing is an old custom, very old. In fact, in the
Neolithic period man wore large straw hats to protect
himself from the sun.
It had to protect the head during battles and defend it from bad weather and the cold, but the
boarder between the usefulness and the symbolic function of hats isn’t always clear.
“Hats exist because the need to preserve, even if only symbolically, the noblest part of man
exists: the head and thus thought”. 1
For this reason, the gesture of covering one’s head expresses the
need to protect this part of the body from hostile forces or
highlighting it and giving it importance and visibility so as to
call divine attention upon it.
In Ancient Roman tradition, any religious ritual or sacrifice
had to be preformed velato capite i.e., with the head completely
covered with the use of a toga corner. According to North
American Indians, the medicine man’s hat had the power to
deviate arrows, bows and bullets when worn in battle.
Made from Bison hide and having horns, it was the centre of attention in important Cheyenne
ceremonies. Greek priests, and later Roman ones, wrapped their heads with infula during
sacrifices. The bandaging was made of red and white wool ribbons similar to those used for the
cardinal mitre, the original head dress of kings, and Persian dignitaries that reached the West by
way of mysterious cults.
The recent custom of covering one’s head with a chippa conveys the idea of God’s presence on
man’s head. For centuries, the Persian turban was a characteristic head dress of Islamic
populations; Mohamed also traded turbans in Syria before his conversion. The mitre, tiara,
skullcap, cap, and camauro are all forms of head dresses of Popes and high prelates of the
Catholic Church.
In the council of Lyon of 1245, Innocent IV ordered the galerum as symbol of cardinal dignity.
It was a cloth with wide edges, scarlet in colour, and with two lateral ropes having thirty red silk
bows. We may certainly affirm that, in all cultures, head dresses are part of a “corporal code”
which like other linguistic forms, serve to launch messages and to communicate.
Stating that man’s history may be written by the history of his hats is not an understatement.
Initially made with animal skins, it was later constructed with wool felt.
Greek men’s wear in the Classical Era was topped off with the Petasus, a
large brimmed soft wool felt or hide felt head dress. “Made in different
colours and at times decorated with a button on top, the felt petasus, with
its dome and silhouetted wing, may consider itself the first true hat”. 1
It was a head dress that was used primarily for travelling and perhaps since
also related with movement and velocity, it was associated to the pilgrim
god Hermes, the roman god Mercury, who wore it furnished with lateral wings. The name
etymology recalls the Greek verb petannymi referring to the action of ‘unfolding, ‘spreading out’
sails and ‘hanging out’ clothing, thus indicating a head dress with a brim.
From Greece, the Petasus was also exported to Rome thanks to the
actors of Latin comedies that wore this head dress on stages such as
Plato’s Anphitryon. The petasus continued to be considered an
appropriate “exoticism” more for theatre actors than austere roman
citizens who did not considered virile covering their head with anything
but a toga.
The Pileus was very common among humble citizens. It was a felt cap,
made of leather or cloth, worn tight at the temples, and had a small
raised brim that fell either to one side or forward. It was a very old head
dress spread by the Persians during the period of Alexander the Great,
and was thought up centuries before by the Phrygians which ruled over
Asia Minor for roughly eight centuries.
It is for this reason that it was also called “Phrygian cap” and with this name it became famous
during the French revolution as symbol of Jacobinism. The Phrygian bonnet became a sign of
obtained freedom.
The Byzantine civilization lived in splendour. Instead, the West went through a period of serious
crisis and it wasn’t until the year 1000 that clothing returned to become a sign of distinction.
The merchants’ initiative, and the settlements of the Normans in the south of Italy, reopened the
path to refined clothing often decorated with soft fur. Long hooded capes, along with large
headed wool felt hats, became very common.
In the 13th and 14th Century, fashion was still enjoying itself with caps; conical, squared and
curled. Even pointy felt hats were popular and this feature is still present today in University
hats. They were decorated with ribbons and precious stones and worn on “page boy” haircuts,
along with brocade and damask clothing from the Orient. The middle class and the rest of the
population had to be content with berets and hoods.
Hats ancestors
To find the modern hat’s true ancestor, we have to go back to
the Middle Ages when the cloak, a sort of cape with a hood
called capperuccia, was worn by men and woman as well as
monks and clergy.
The use of the cloak was first sanctioned by the authors Isidore
of Seville and Gregory of Tours. In modern Italian, the word
cloak is present only in figurative expressions such as “cloak
and dagger”, or as a derivative in the augmentative “cappotto”
(meaning coat), but historically the term was very wide spread
in Neo Latin languages where it is present today in the name of
many headdresses. The word is also found in the Early Medieval German kappa, in the Greek-
Byzantine kappa, and in the ancient Hungarian kepa.
In late Latin, the term cloak takes on the meaning of hood to indicate a head dress that could
have been removed from the cape and worn separately. Hoods were very common for a very
long time. In Medieval cities almuzi hoods were worn in various manners and with one end
resting on a shoulder.
The word cappellus, diminutive of cappa, was used up to the 15th Century and initially indicated
a velvet or felt hood tied under the chin. The individual wealth of a person was highlighted by
the value of the materials used to make it, such as fur, embroidery and precious stones. Instead,
the less fortunate wore simple hoods with the sole intention of protecting themselves from bad
weather. In order to talk about hats as we know them, we have to reach the 14th Century when
head dresses with brims made their stunning debut in society.
In Felt, straw or cloth, the hat is no longer needed simply to protect the head, but becomes a
fashion accessory with which the noble classes unleash their vanity. It is at this point, when we
move away from the simple function of covering and move towards a more aesthetical role, that
we can start talking about hat culture.
The Crusca vocabulary defines the hat a “blanket for the head made in its shape
and encircled at its base by a part of itself which is called brim or fold”. Like
many other dictionaries, this leads us to believe that the necessary characteristic
for a head dress to be defined hat is that it be endowed with a brim. Without it,
we enter the vast and varied world of caps, with the tip pulled back and having a
flat or round shape.
While the name gender was item of debate for linguistics, the etymology instead
was unanimously allowed to reach the Latin term Birrus – a flat hood endowed
with a visor that reached Rome from Persia and was modified from its original
form of skull cap with ear laps.
Even the birrus was usually worn with the cape. In 13th Century common Latin,
we find the word biretum which was introduced in the 1300’s in Italian, most
likely through the Provençal beret. In Venice the red velvet version was a
prerogative of the Doges.
The hatters on their part were divided into wool hatters and felt
hatters. Elaborated hats bought in France began to spread in the
14th Century along with hoods and caps. They were wide
brimmed, made of straw and lined with silk, made of beaver fur
or cloth and used as a symbol of prestige or power.
Renaissance
The felt hat triumphs in the 15th Century as head dress par
eccellence.
Charles VII was one of the first to wear a fine beaver fur felt hat, a
sign of distinctive nobility preference from the wool felt hat. Jean
Fouquet portrayed him so in a famous painting preserved in the
Louvre Museum.
While princes of the Renaissance enrich their hats with ribbons and lace, the Muslims spread
their felt head dress, called Fez, in the south of Europe. The hat used by nobles as a sign of rank
begins to spread even among the poorer ranks, at first round with the brim turned downwards,
and then in other shapes. It was called the wheel hat.1
The end of the 1500’s was characterized by wars, famine and devastations. The craft guilds went
through rough times and the trading routes became dangerous and difficult. Still with a Spanish
accent, fashion felt the effects of this crisis even if only slight. Hats shrunk to a small crown with
a turned up brim. Feathers and banquettes remained, where hats were a must, as the paintings of
that period confirm.
The 1800’s
The Middle class of the early 1800’s saw its prestige grow in Europe and North America so they
set a more practical and sober fashion. The frock coat was transformed into tails and became
compulsory for the entire first half of the 1800’s, accompanied by printed waistcoats and
multicoloured ties.
But the true new sign of male elegance was represented by the top hat, destined to portray the
role of true protagonist in the history of hats. It is believed to have originated in China and have
been made in silk by a Cantonese milliner. It reached France in 1795 and was worn by the young
founders of the Incroyables, supporters of a style that was more adapt to realistic ideas.
Tall and cylindrical, it was also called ‘bomba’, ‘canna’, ‘tuba’, ‘a torre’ and ‘a staio’, and
reached its definite fame in England. In fact, it was Mr. Herrington, perhaps the most famous
milliner of London, who in 1805 made the first top hat by drawing inspiration from the French
felt “top” hat. Initially, the novelty was judged so excessive that Lord Mayor had prohibited its
use.
But the market decided otherwise. Fashion tastes of those days matched the top hat so much that
it quickly spread throughout the world. Even though the crown changed with time, the brim
remained practically untouched and curled on the sides. This moulding process required great
ability due to its stiffness and hence not easy to flange and trim.
With the Restoration Period, hats became bulkier, like in the case of the BOLIVAR, with a high
conical crown and a wide brim that was inspired from the top hat.
Technology advances
The 1800’s was a period of great inventions that
brought about great change not only in work
organization, but also in the history of traditions.
The old Socialists wore round and floppy hats with a small brim, while the Mazzinis wore soft
black hats with wide brims.
Hats were also an approval of vanity. Elegant gentlemen distinguished themselves at the Turin
Exposition in 1900 for their refined light brown satin laced bowler hats. With the cold, a
“Homburg” model was chosen. The stride, influenced by the presence of the black semi-shiny
top hat with a high matt silk band, was dignified.
A true gentleman wore a hat with a “Petersburg” fur coat for dinners held after the theatre. It too
was black and lined in beaver fur.
Progress advances
It was the years of progress, a new era was dawning. Electricity marked the development of
industries and the great revolution didn’t skip the hat world.
In 1911, fifty industries were active and had more than four thousand workers. Rabbit furs were
bought on the markets of Brussels, London, Hamburg, and North America. Felt hats were also
made from precious merino wool, as well as jackrabbit, beaver and otter fur.
The textile industries were growing. Biellese wool factories and Lombard cotton factories
supplied modern fabrics for clothing which, at the time, was considered dynamic and sporty.
With the industrial revolution, many craftsmen became retailers while department stores set up
display departments and sold hats for men. The more refined clientele however, continued to
prefer receiving advice from retailers who were able to adapt the face to a suitable hat.
The retailer placed his bet on quality, gave information on more refined materials such as merino
wool and silk felt. They recommended camel hairs, beaver fur, vicuna fur and rat-godin fur
which were the most sought after furs for the making of felt hats, as well as pointed out the
absence of whitish “hair” that would have compromised quality.
They explained the weights, proportions, precise details, Italian features and peculiarities of that
period. They highlighted the delicacy of the silk lining, the soft Moroccan jacquard internal
band, the large well designed label sewed at the top to the right, and the crow’s shape. All these
features guaranteed the article’s prestige.
Men purchased the hats well convinced that they were wearing something of value. 1
Postwar Elegance
With the end of the First World War, life returns to its everyday
routine and the mundane world. The tuxedo returns to dance
halls; it’s short, single breasted and bombé.
New silk hats were found in the rich wardrobes of the nobles of
Central Europe, those that travelled on the Orient Express.
Races started up again and young adults wore Derbies; an
updated American version of Bowlers. They were smaller, less formal, and could be worn by day
even in town. It was the twenties.
The new Borsalino felt hats were advertised in 1921 by Dudovich. They adapted to a new more
confident way of dressing, more in agreement with the esprit nouveau. Le Corbusier named a
pavilion after them at the Paris Exposition.
Beneath bizarre felt hats lied the artistic idea of the Dadaism which concealed rationality in the
sake of spontaneous and uncontrolled expression. Meanwhile, Pirandello’s head was inseparable
from classic felt hats, as perfect and as rigorous as his writing. The new night owls went to night
clubs and rode luxurious Bugatti.
“L’illustrazione italiana” was a widespread magazine that supplied eloquent images of fashion in
those years. Prince Humbert of Savoy was photographed in his impeccable grey felt hat with bell
brim, while the WINDSOR CAPS arrived from the royal English Court and were worn flattened
on one side of the forehead.
They were golden years for caps: blue one-piece wool berets having a “wick” in the centre, in
herring-bone or chequered tweed used for hunting, and in stiff blue gabardine for winter sports
and yachting.
Tazio Nuvolari piloted his new Alfa Romeo wearing a race cap and goggles. These then became
indispensable gear for all drivers. The Savoy royalty were photographed next to a plane,
advertising flight style by wearing a leather helmet with chinstrap.
Movie stars were quickly imitated and Rudolf Valentino launched the bewitching look from
beneath the brim of his felt hat with studded ribbon. He was the irresistible symbol of charm.
American Style
Fashion of the Thirties was strongly influenced by an American
style that brought a gust of fresh air all over Europe. The
TRILBY arrived from the States and was an outgoing variation
of the strict Borsalino series. The young liked the SCOOP with
a bowl shaped brim; very curved and high in the back.
Star hats
With the war over, there was a strong desire to pick things up,
look for new elegance, beauty and luxury. End of 40’s fashion
picked up quickly.
But when we think about typical Cow Boy hats, the STETSON
is always first in line.
It’s made with water resistant felt, not as stiff as the sombrero, which
was its Latin-American inspiration, and is perhaps the most famous hat
in American history.
The Stetson is still used in Texas today, and this style became famous
once again thanks to the television series Dallas.