Академический Документы
Профессиональный Документы
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HYPOTHESIS
The researcher presumes that the people included in the research would prefer online
purchasing because of the mobility it provides to the customers and the easement of
making a decision to purchase because comparison of products are much easier and
convenient to do online rather than conventional shopping.
RESEARCH METHODOLOGY
The researcher will emphasize and use the non-doctrinal as well as the doctrinal
method for this project topic, for making the buyers profile the researcher will conduct
a survey on university students via a questionaire to determine the buyers behaviour
on different basises and for the scope of online marketing the researcher will only use
the doctrinal method.
TENTATIVE CHAPTERISATION
1. Introduction.
2. Consumer Behaviour
3. Factors Affecting Online buyers behaviour
4. Survey Study : Students of CNLU
5. STP the Online Buyers
6. Online marketing
7. Consumer Acquisition process of online marketing
8. Comparative study of Conventional Marketing and Online Marketing
9. Case Study: SAMSUNG ELECTRONICS
REVIEW OF LITERATURE :
Survey : Students of CNLU
Books
Websites
Online surveys
Articles
Magazines