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T H E V O I C E O F T H E C A R C A R E I N D U S T R Y
SELF-SERVICE SURVEY
2017
www.carwashmag.com
SELFSURVEY2017.qxd:SELFSURVEY2007.qxd 5/2/17 9:14 AM Page 49
he 2017 A uto Laundry News Self-Service Survey was con- previous year and 23 percent of sites without doing so.
ducted through a mailing of questionnaires to a random selec- In an exception, sites without do better than sites with in respect of
tion of subscribers who own or operate self-service car wash monthly per-vacuum income, albeit a narrow margin: $304 versus
locations. The information in this report results from an analysis of $297.
data provided by respondents throughout the United States.
As in the past, for purposes of comparison, survey responses from Equipment
sites with in-bay automatics (sites with) and sites without this type of Overall, 51 percent of self-service washes have in-bay automatics
equipment (sites without) are on occasion tabulated separately. In the on site, 2 percent have full-service, and 3 percent have flex-serve.
current survey, participating locations with in-bay automatics make up These numbers closely track the results in previous surveys. However,
51 percent of the total response. Some sites without operate conveyor the percentage of locations reporting express-exterior washes on site is
washes along with their wand bays. These sites account for 9 percent fluctuating some: 6 percent two years ago, 11 percent last year, and 7
of the total responses, while sites that offer wand bays only make up percent currently.
40 percent. As they did the previous three years, sites with reported adding new
equipment during the previous 12 months in greater numbers than did
Revenues sites without 35 percent compared to 26 percent in this years sur-
In the current survey a majority of respondents are again able to vey. In-bay automatics, in-bay credit card acceptance, and vacuums
report progress. Overall, 52 percent report generating greater income were the most popular additions.
than one year ago. This compares to 51 percent in the previous survey Forty four percent of sites with and 31 percent of sites without are
who experienced improvement. However, a larger percentage of planning to purchase equipment during the 12 months ahead. LED
participants this year than last report a decrease in income 19 lighting is at the top of the shopping list. The graphic below shows fur-
percent versus 14 percent. Nevertheless, as can be seen in the graphic ther detail.
on page 51, performance, overall, has remained fairly stagnant over
the past four years.
Sites with continue to outperform sites without. As was the case
last year, 60 percent of the former report higher revenues, while 43
percent (38 percent last year) of sites without do so. Reported rever-
sals are a near repetition of the survey results of two years ago with ACCESS TO
17 percent of sites with reporting a drop in income compared to the THE INTERNET
85% YES
NEW EQUIPMENT
40% of operators plan to add equipment in the WEBSITE
next 12 months 26% YES
In-Bay
Handheld
Dryer
Others
11%
21% Credit Card
Acceptance RESPONDENTS OPERATING
AN IN-BAY AUTOMATIC ON
15% THEIR COIN-OP LOCATION
In-Bay Automatics
LEDs
35%
11%
49% 51%
Self-Serve
Equipment NO YES
7%
Alaska-California-Hawaii-Oregon-Washington
Pacific
PERCENTAGE OF WASH
Arizona-Colorado-Idaho-Montana-Nevada-
BUSINESS DONE BY SEASON Mountain
BY REGION New Mexico-Utah-Wyoming
Pacific 14 30 35 21
WINTER SPRING SUMMER FALL Iowa-Kansas-Minnesota-Missouri-Nebraska-
Midwest
North Dakota-South Dakota
Mountain 34 29 23 14 Illinois-Indiana-Michigan-Ohio-Wisconsin
Central
Midwest 22 31 25 23
Central 38 25 21 16
Alabama-Arkansas-Kentucky-Louisiana-
South Central
Mississippi-Oklahoma-Tennessee-Texas
South Central 23 29 25 23
Southeast 31 28 20 22
Delaware-Florida-Georgia-Maryland
Southeast
Carolinas-Virginia-West Virginia
Mid-Atlantic 32 29 24 16
New England * * * *
New Jersey-New York-Pennsylvania
Mid-Atlantic
PERCENTAGE OF
WASH BUSINESS PERCENTAGE OF
DONE BY DAY OF WEEK WASH BUSINESS
DONE BY
HOUR OF THE DAY
MONDAY MIDNIGHT-
8:00 AM
SUNDAY 10% TUESDAY
19% 4%
8% 8:00 AM -
7:00 PM - 10:00 AM
MIDNIGHT
WEDNESDAY 15%
10%
9%
SATURDAY
25% THURSDAY 20%
11% 28% 10:00 AM - NOON
3:00 PM- 7:00 PM
FRIDAY
18%
24%
NOON - 3:00 PM
40 39%
35
VOTED
BEST
30
MONTHS
25
ATTENDANT
20
2012 2013 2014 2015 2016
60
50
52% 51% 52%
48% 47%
40 36% 35%
30
34% 32%
29% 29% 29% 30%
20
24%
19% 20% 19%
14%
10
0 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016
EXPANSION PLANS
10
10%
BUY VS. BUILD
9%
8
Expansion Plans: Buy vs. Build
(in next 12 months) 8% 8% HOURS
OF
OPERATION
6
6% 6% OPEN SUNDAYS
5% 5% 5%
4
4% 4% 4% 98%
3%
2 OPEN 24 HOURS
1%
0
91%
2010 2011 2012 2013 2014 2015 2016
Planning to Buy Planning to Build
COMPETING SELF-SERVE
IN AREA
RESPONDENTS WHO
NUMBER OF COMPETITORS OPERATORS REPORTING OPERATE A COMBINED
0 14% AUTOMATIC/
SELF-SERVICE
1 26% FACILITY
5 10 15 20 25 30
TOTAL
THAN 5 INCOME INCOME
WATER 4.3%
SEWER 4.1%
CHEMICALS 5.1%
COLLECTION 2.7%
BOOKKEEPING 1.6%
REPLACEMENT PARTS 5.0%
NORMAL WEAR AND TEAR
*
REPLACEMENT PARTS 1.6%
VANDALISM
VEHICLE DAMAGE
REFUNDS 0.5%
THE
THE AVERAGE THE AVERAGE
MONTHLY AVERAGE MONTHLY
GROSS MONTHLY GROSS
INCOME GROSS INCOME
PER BAY INCOME FOR
WAS PER VENDING
WAS
$1,623 VACUUM
WAS
$398
$299
CURRENT EQUIPMENT
83%
WATER SOFTENER
PRICE
83%
VACUUMS WATER HEATER
PRICE PER MINUTE
COLD WATER RINSE 73%
30 90%
26.2 27.0 26.5% SPRAY WAX
25 23.2
24.6 72%
LIQUID TIRE/ENGINE CLEANER
20 FOAMING TIRE/ENGINE CLEANER
49%
0 VACUUMS
99%
2012 2013 2014 2015 2016 33%
AIR DISPENSER
FRAGRANCE DISPENSER 72%
WASH BAYS
PRICE PER MINUTE
CARPET CLEANING MACHINE 52%
20 FOAMING BRUSHES
96%
10
22%
SOAPY WATER BRUSHES
0 PRESOAK 84%
2012 2013 2014 2015 2016 55%
BURGLAR ALARM, SAFE
VIDEO SURVEILLANCE 72%
EXPRESS
EXTERIOR 30%
IN-BAY HANDHELD AIR DRYER
NEARBY
DOORS 38%
No 42% 47%
MULTI-COLORED FOAM
Yes 58% 72%
CREDIT CARD ACCEPTANCE
HAS HAS NOT
HURT HURT IN-BAY BILL ACCEPTANCE 35%
BUSINESS BUSINESS 16%
WATER RECLAIM SYSTEM
46%
SURFACE PROTECTANT
43% 57% 42%
TOKEN ACCEPTANCE
LED LIGHTING 54%
0 10 20 30 40 50 60 70 80 90 100
AUTO LAUNDRY NEWS MAY 2017 55
SELFSURVEY2017.qxd:SELFSURVEY2007.qxd 5/2/17 9:15 AM Page 56
MARKET SIZE
HOW FAR DO
CUSTOMERS COME?
SITE LOCATION
50
34% 41%
40 s
es
o r le s s
34%
le s o r l
30
ss
le s
mi
r le
8% 2
25%
le s s
mi
so
45 % 3
le
i
or
SUBURBAN
4 m il
ess
20
es
49 %
rl
m
URBAN
so
s
RURAL
le
le s
70 %
mi
or
8
les
10
74 %
mi
10
89 %
AUTOMATICS
8000
MARKET INCOME
LEVEL $7,449 $7,174
7000
AVERAGE
60
60% $6,579 MONTHLY
6000
$6,355 GROSS
$5,955 INCOME
5000
50
AND
EXPENSE
4000
40
30% $3,382
3000
30
HIGH
$2,732
MIDDLE
2000
20 $2,300 $2,079 $2,169
LOW
10%
1000
10
0
0 AVERAGE MONTHLY GROSS INCOME PER AVERAGE MONTHLY EXPENSE PER
AUTOMATIC AUTOMATIC
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016
80
70
60
64% PERCENTAGE OF OPERATORS
60% 58% WITH MULTIPLE SITES 2014
50
40
2015
30
2016
20
21%
10
16% 14%
8% 8% 7% 8%
0
4% 6% 7% 5% 5% 4%
2% 3%