SUBJECT OUTLINE

ADVANCED DIPLOMA OF MANAGEMENT

BSB60407

STRATEGIC MANAGEMENT BSB606

Code: Competency:
BSBMGT616A Develop and implement strategic plans

Scheduled For Term 3, 2017

Trainer Ian McWade (Ian.Mcwade@groupcolleges.onmicrosoft.com)

Start date 12 July 2017

End date 15 September 2017

This subject is
about:
This unit describes the performance outcomes, skills and knowledge required to establish
the strategic direction of the organisation, and to sustain competitive advantage and
enhance competitiveness. It requires analysis and interpretation of relevant markets, capability
assessment of the organisation, and its existing and potential competitors a n d a l l i e s .
It a l s o covers implementation of the strategic plan.

At the successful completion of this subject, you should be able

to:

Demonstrate to individuals working in senior roles in the organisation, who

have responsibility for ensuring that the organisation is positioned to ensure
its long term viability and success.
analyse the organisation's present position, and for developing specific
actions and initiatives that will be undertaken by people working in various
roles.
Demonstrate decision making skills to make routine decisions

Required
knowledge:
Relevant legislation from all levels of government that affects business operation,
especially in regard to occupational health and safety and environmental issues, equal
opportunity, industrial relations and anti-discrimination
Strategic planning methodologies including political, economic, social and te
chnological
(PEST) analysis and strengths, weaknesses, opportunities and threats analysis
(SWOT)
Competitor knowledge
Codes and by-laws relevant to the organisation's operations.
 Analytical skills to undertake value chain analysis, to review strengths and
weaknesses, and to collate and interpret statistical data including trend analysis
Financial skills to consider resource implications of proposed strategies
Research skills to ensure accurate, up-to-date information is available
for the environmental analysis
Risk management skills to plan and undertake appropriate due diligence

Student Name Manjeet Singh

ID - 1406344
HISTORY:-
Kmart is an American huge box retail chain headquartered in Hoffman Estates, Illinois, United States.
The chain acquired Sears for $11 billion out of 2005, shaping another enterprise under the name
Sears Holdings Corporation.The Kmart name was fused in 1916 while the primary store didn't open
its entryways until 1962. At its top in 2000, Kmart worked 2,171 stores including 105 Super Kmart
Center locations.For the 2005 financial year under the new organization, the Kmart store check was
at 1,416 with just 55 Super Kmart Center locations. Currently, the chain is working 624 stores with
just 1 Super Kmart Center area remaining . This number is the measure of stores that still exist after
the closings that occurred amid the main quarter of 2017.

Purpose:-
Kmart opened Australias first discount department store in Burwood, Victoria in 1969. It
was the beginning of a proud Aussie icon that has revolutionised the way Australians
and New Zealanders shop. Today, Kmart has more than 200 stores across Australia and
New Zealand and is recognised as one of the most profitable discount department
stores in Australia. We employ approximately 30,000 team members who mainly work in
our retail stores. Our national office is based in Mulgrave, Victoria and is home to around
800 team members.

Our vision

Kmarts vision is to provide families with everyday products at the lowest prices. We
strive for this vision through high-volume sales, efficient operations, adaptable stores
and a great culture.
Our Sustainability Performance:-
Each year Kmart measures and reports our progress on our most material sustainability
issues as part of the Wesfarmers Sustainability Report and in accordance with the
Global Reporting Initiative Guidelines. In FY14, we focused on seven key areas

Ensuring the quality and safety of our products

We work to constantly enhance the quality and security of our items and consent to
every single obligatory standard and announcing prerequisites in Australia and New
Zealand. This year there were 85 revealed item related wounds. Run of the mill wounds
revealed incorporate gashes, consumes and hypersensitive responses. This year we
had four item reviews contrasted with 12 a year ago. The reviews identified with the
accompanying items were: connectors and power-sheets, hello there ball glasses, latte
glasses and skate head protectors.

For instance of how we approach item wellbeing, this year we reviewed 108,000
youngsters' skate head protectors after free testing by three research centers revealed
conflicting security comes about. We propelled the examination after a client restored a
harmed cap. Albeit no wounds had been accounted for, our testing found that the lashes
may fall flat amid a mischance. Accordingly, we chose to review all head protectors as a
careful step.

Our way to deal with quality and wellbeing is supported by a thorough quality and
consistence structure, which plots the prerequisites expected of our providers, makers,
purchasers, operators, and quality groups.

Sourcing our products ethically

In the 2014 money related year we actualized various measures went for upgrading working
conditions and wellbeing in provider plants, including a fortified Ethical Sourcing Code. Snap here for
more data on how we function with providers and tune in to partners. We directed 1,120 reviews of
our providers' plants in the previous year. The most well-known issues distinguished amid reviews
included intemperate extra time and deficient or insufficient records. A restorative activity design is
given to all plants that neglect to meet our Ethical Sourcing Code and follow-up reviews are planned
to guarantee consistence. Despite the fact that the larger part of processing plants were affirmed or
restrictively endorsed, our review program distinguished 22 basic breaks of our Code in the previous
year the most widely recognized rupture identified with endeavored renumeration. The greater
part of these providers have now been deregistered, which means no further requests can be put.

We additionally started an audit of our crude materials sourcing to fortify our approach in
accordance with global best practice. For more data on Kmart's moral sourcing approach, please
observe our site.
Creating a high performance culture
This year we refreshed our values and culture through our culture program known as Unwritten
Ground Rules (UGRs). UGRs guide our behaviours at work, provide us with a shared
understanding and common language and ensure we are living Kmarts values every day.
Through consultation with team members we developed a set of guiding behaviours aligned to
our values of deliver results, integrity, customers come first, teamwork and boldness. To bring
our UGRs to life each area of the business engages with team members regularly to share
initiatives and reward and recognise high performance. The UGRs also form part of team
member goals and performance reviews and individuals who demonstrate outstanding UGRs are
recognised at the annual Kmart Awards.

In addition to our UGRs, we have a range of policies and programs to ensure our team is
engaged and high performing, including performance reviews, store manager conferences,
business updates and a range of learning and development initiatives.

Strengthening communities

This year Kmart propelled an association with Red Dust Role Models as a feature of our continuous
responsibility regarding bolster Indigenous people group and increment mindfulness about
Indigenous culture inside the business. Red Dust Role Models works in a joint effort with remote
Indigenous people group in the Northern Territory to convey creative wellbeing advancement
programs that urge Indigenous youth to carry on with a solid way of life.

Amid the year, we likewise upheld the dispatch of Half the Sky Australia. A large portion of the Sky
improves the lives and prospects of stranded kids in China through advancement ventures
attempted in co-operation with nearby accomplices. Our aggregate direct group commitments
diminished from $1.3 to $0.9 million this year, to a great extent because of the fruition of a long haul
group association between Kmart Tire and Auto and Road Safety Education. Add up to circuitous
group commitments, including mint piece accumulations and open help for the Kmart Wishing Tree
Appeal, expanded from $9.4 to $10.7 million.
Maximising our energy efficiency
Kmart is committed to becoming more energy efficient and has continued to drive energy
reductions throughout the year.The business has replaced all metal halide lights in Kmart
stores with LED alternatives that use 50 per cent less energy. Kmart is now planning to trial
LED fittings to replace fluorescent tubes.This year Kmart developed an energy-efficient road map
to outline a range of initiatives that are suitable for implementation or trials. The road map also
includes initiatives that are not currently suitable or are emerging technologies that the business
will continue to monitor. Work has already commenced on implementing initiatives from the road
map, including LEDs and smart meters, which aim to deliver energy reductions of more than 35
per cent.

Reducing our packaging

This year Kmart has conducted an evaluation of four packaging categories to ascertain areas for
improvement. Products were reviewed in the stationery, recreational toys, garden, bed linen and
kitchenware categories.One key opportunity identified was to ensure similar products are
packaged consistently to minimise waste. With this in mind, the business is now working to
develop packaging guidelines for the sourcing teams to use when speaking with factories. These
guidelines will help teams to identify different alternatives and give them the tools they need to
make changes.

Mission/Vision Statement
"We are committed to improving the lives of our customers by providing quality services,
products and solutions that earn their trust and build lifetime relationships."

1. Creating lasting relationships with customers by empowering them to manage

their lives

2. Attaining best in class productivity and efficiency

3. Building our brands

4. Reinventing the company continuously through technology and innovation

5. Reinforcing The SHC Way by living our values every day.

team member benefits

team member discount card
You will receive a discount card that gives you a 5% discount at Kmart, Kmart Tyre
and Auto, Coles, Target, Officeworks and Liquorland just to name a few.
Kmart for YOU!
Once you join Kmart you will have access to our online benefits program Kmart for
YOU. This program entitles you to a range of exclusive discounts and benefits in the
areas of entertainment, travel, lifestyle, health, gym memberships, car insurance,
computing and finance - over 60 suppliers!
bonus program
You and the role you will play at Kmart is significant and valued and to ensure that
you feel supported and rewarded for your commitment and hard work, all team
members are given the opportunity to participate in a bonus program.
Wesfarmers share plan
Wesfarmers is Kmarts parent company and each year eligible employees can elect
to purchase shares from pre-tax income via a salary sacrifice arrangement. All
associated administration and brokerage upon acquiring the shares is free of charge

SWOT Analysis of Kmart

A SWOT examination of Kmart demonstrates what this association can do and what it can't work out
quite as well as the potential dangers and openings that it is confronting. SWOT investigation can be
characterized as an apparatus that associations use to distinguish Strengths, Weaknesses,
Opportunities and Threats. Through this device, an association gets data in the wake of breaking
down nature where it works and subsequent to isolating this data into outside issues and inside
issues. The inside issues are the shortcomings and qualities of an association while the outside issues
are the dangers and chances of an association. Kmart is a rebate chain retail establishment
headquartered in the U.S. It is a Sears Holdings Corporation's backup and it works like a mass
marketing firm.

Strengths
Kmart has the following strengths:
Strong management
A strong brand name
An established base of loyal customers
Better customer service
It is considered as one of the best brands among other retailers
Innovative and open to ideas
It offers a wide range of products
It offers better compensation to employees, benefits and work satisfaction
It offers buyers entertaining and unique shopping experience

Weaknesses
The weaknesses of Kmart include;
Capital raise to enhance faster expansion of this store is restricted by its private
ownership.
Its prepared foods are highly priced.
Its grocery stores are very large which implies that customers do not get efficient
services.
Its financial position is overleveraged.
Because of poor systems of chain supply, Kmart is unable to compete with some
retailers like Wal-Mart.
The brand was affected by the closure of some of its stores.

Opportunities
Some of the opportunities of this company include:
Expansions abroad and emerging markets by introducing services like healthcare and
culinary schools among others.
Margins and brand to be enhanced by the growth of a private label.
Opportunity to cater for multi-ethnic groups in the United States through the use of
ethnic marketing strategies.
Target new segments of customers during Black Fridays which offer lucrative sales.
 Increase its market presence by growing its stores in the rural regions which has its
low presence.
Acquiring new labels and newer brands to improve sales.

Threats
Among the threats that Kmart should consider during its operations and planning includes:
Economic slowdowns which can shift customers to other retail stores with cheaper
offers such as Wal-Mart.
Its profit margins which are already down can be driven down further by price wars.
Competition from its three key competitors, Wal-Mart, Macys and Target. The market
share of high-end or whole foods retailers, Target and Wal-Mart as well as their price
competitiveness is increasing their market share.
External changes by the government such as taxes and policies.
Inability to absorb increases in prices due to the smaller scale versus national
competitors.
Declining profits might pressure the already weak position of this store financially.
The wallets of core shoppers can be affected by economic downturn.

DIGITAL MEDIA:-

No matter the medium, one the basic tenets of media planning is developing your
campaign objective so that it dictate the tactics. Based on this goal, a marketer or
agency can more easily determine whether digital is the best media choice to
explore. Below youll find some of the more common objectives marketers and
planners have in their online campaigns.
Note that many of these objectives can overlap in a campaign but will probably
have different metrics to measure success.

1. Promoting your brand. These campaigns have a few different subsets, but
most often, they are joined with other media to show a holistic advertising
strategy. You may be trying to drum up awareness of your product or brand
or improving your image or reputation.
2. Enhancing client engagement and developing relationships with prospects.
This is often the goal of many social campaigns. Your aim to interact
effectively with your customers to improve their experience with your
brand.
3. Increasing offline sales. This goal can be accomplished by promoting an in-
store sale online through the use of a digital coupon or voucher.
 4. Increasing online sales. These campaigns focus on growing sales through
the brands website. These campaigns specifically aim to generate sales on
the brand website or on partner networks. Such campaigns can also
simultaneously pursue conversion and branding objectives.
5. Generating leads. These campaigns often require a prospect to submit their
email address to receive a piece of valuable content, to participate in an
online game or to enter a contest. They may not be ready to buy your
product or service, but by asking for an email, they will be places in your
sales funnel.
6. Stressing your brand message. Many marketers supplement a traditional ad
campaign with a digital one in order to increase the likelihood that the
message will resonate with your audience

Refrences:-
www.kantarmedia.com/us/thinking-and.../6-common-digital-advertising-objectives

http://www.kmart.com.au/social-responsibility

http://www.kmart.com.au/about-kmart

https://en.wikipedia.org/wiki/Kmart_Australia