Академический Документы
Профессиональный Документы
Культура Документы
Business Model How an organization creates, delivers, and captures value from customer
Business Plan A formal statement of a set of business goals, and how to reach those goals
- Business Model Canvas It is being used to describe, challenge, design, and invent
business models more systematically; separated into 9 building blocks;
- Customer Segments - The different groups of people or organizations an enterprise
aims to reach and serve; eg. Mass Market/Niche market(Car parts
manufactures)/Diversified(Amazon)/Multisided(Credit Card: Holders and
Merchants)/Segmented(Banking customer over $100,000)
- Value Proposition It describes the bundle of products and services that create value
for a specific Customer segment; eg. Newness (Phones), Performance (Faster PC),
Customization, Cost Reduction (CRM Application), Price
- Channels It describes how a company communicates with and reaches its Customer
Segments to deliver a Value Proposition; CH Phases: Awareness, Evaluation,
Purchase, Delivery, After Sales
- Customer Relationships The types of relationships a company establishes with
specific Customer Segments. Relationships can range from personal to automated; it
may be driven by Customer Acquisition, Customer Retention, Boosting Sales
(upselling)
- Revenue Streams The cash a company generates from each Customer Segment; it
has 2 different types of R$: Transaction Revenues and Recurring Revenues; ways to
generate $: Asset Sales/Renting/Leasing/Advertising
- Key Resources The most important assets required to make a business model work;
can be categorized as: Physical/Financial/HR/Intellectual
- Key Activities The most important things a company must do to make its business
model work; can be categorized as: Production(Manufacturer)/Problem
Solving(Hospital)/Platform/network(Visa)
- Key Partner Network of suppliers and partners that make the business model
works; creating partnerships for: Optimization and economy of scale/Reduction of
risk and uncertainty/Acquisition of particular resources and activities
- Cost Structure All costs incurred to operate a business model: Cost (Minimize cost
with low value proposition)/Value(Premium value proposition and high degree of
personalized service) Driven; Characteristics of C$: FC/VC/Economies of scale
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
(Larger companies benefit from lower bulk purchasing rates)/scope(same activity may
support multiple products)
Business Model Process (Mobilize, Understand, Design, Implement, Manage) Innovative new
business model objectives are to; Satisfy existing but unanswered market needs; Bring new
technology, products or services to market; Improve, disrupt or transform an existing market with a
better business model; Create an entirely new market
- Longstanding firms business model innovation typically reflects the existing model and
organizational structure. Motivation to re-design a business model in these firms results from:
A crisis with existing business model, Adjusting, improving or defending the existing business
model in response to the changing environment; Bringing new technologies, products or
services to market: Preparing for the future by exploring and testing completely new business
models that may eventually replace existing models
- Factors specific to new organization Satisfy the market - fulfill unanswered need; Bring
to Market - bring new technology, product, service to market and exploit existing Intellectual
Property; Improve market - improve or disrupt existing market; Create market - create
entirely new type of business
o Challenges Finding the right model; Testing the model before full scale launch,
Inducing the market to adopt the new model; Continuously adapting the model in
response to market feedback; Managing uncertainty.
- Factors specific to existing organization Reactive crisis with existing business model;
Adaptive Adapting, improving, defending existing business model; Expansive launching
new technology; Pro-active exploration Preparing for the future
o Challenges Developing an appetite for new models; Align old and new models;
Managing vested interest; Focusing on the long term interest
- Mobilize - Prepare for successful business design; Assembled all elements create awareness
of the need for a new business model, describe the motivation behind the project
- Understand Research and analyze elements for the business model design effort;
understanding relevant knowledge, customers, Technology, environment hence study potential
customers and identify needs and problems
- Design Generate and test viable business model options and select the best options;
Transform the information and ideas from Understand Phase into business model prototypes
that can be explored and tested
- Implement Implement the business model in the market place Manage Adapt and modify
the business model in response to market reaction; need to set up management structures to
monitor, evaluate, adapt the model
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
Business Model Innovation - Business model innovation refers to the search for new logics of the
firm and new ways to create and capture value for its stakeholders; it focuses primarily on finding
new ways to generate revenues and define value propositions for customers, suppliers, and
partners.
- In longstanding firms, business model innovation efforts typically reflect the existing model
and organisational structure. Motivation to re-design a business model in these firms results
from: A crisis with existing business model; Adjusting, improving or defending the existing
business model in response to the changing environment; Bringing new technologies, products
or services to market; Preparing for the future by exploring and testing completely new
business models that may eventually replace existing models
- Business model innovation requires: An understanding of customers and how competitors
are not satisfying those needs; Technological & organisational possibilities for improvement;
Considerable trial & error (in a particular business environment or context)
- BMI has to identify: Segment the market > Create a value proposition for each segment
> Design and implement mechanisms to capture value from each segment > Hinder or
block imitations by competitors and disintermediation by customers and suppliers; A
competitively sustainable business model requires a strategic analysis filter
- Avoiding copycat innovative business models: Implementation of Systems & Processes that
are hard to imitate; Level of opacity lack of understanding of how the business model is
implemented; Concern with cannibalisation of sales and/or disrupting important business
relationships.
- Barriers to Business Model Innovation: The business model used/needed for existing Products
and that needed to exploit emerging, disruptive technology; dominant managerial logic
confusion or obstruction
- BMI has 3 important elements: Experimentation - Organise for rapid experimentation;
Fail early and often but avoid mistakes; Anticipate and exploit early information; Combine
new and traditional technologies.
- Effectuation; A term that is the opposite of causation; In the process, new businesses do not
analyse their environment as much as taking actions that create new information that reveals
latent possibilities in that environment; They do not study the market as much as enacting it,
such action is particularly critical for the cognitive act of reframing the dominant logic of
ones business model
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
impact and less individual dependency; Managing Quality Control hence managing
Risk
- Formalisation Techniques - Internal formalisation techniques - Selection -
Organisation do not choose employees at random, rounds of interviews
- Role requirements - Repetitive roles and professional roles; Rules - Usually means
there will be explicit statements that tell employees what s/he ought to and not to do;
Procedures - usually means work processes. A work process may be pre-determined
by an industry framework; Policies - usually are guidelines that set constraints on
decisions that employees make; Trainings - OTJ training, 2 weeks per year training
allocation
- External Formalisation techniques Formal education training, professional
membership
- Centralisation - It refers to the degree to which the formal authority to make choices is
centralised by an individual, a unit or a level; Centralisation is concerned only with the formal
structure and only applies to formal authority; The centralisation looks at decision discretion,
however a HQ decision may heavily impact local performances; Information processing can
extend top management control, but the decision of choice may still lie with the low-level
member.
- Organization Design Option (Henry Mintzbergs Five) consists of 5 elements with its own
characteristics
- Strategic Apex - The part of an organisation encompassing top-level managers who
are charged with the overall responsibility for the organization; Middle Line - That
connect the operating core to the strategic apex;
- Operating Core - The part of an organisation encompassing employees who perform
the basic work related to the production of products and services; Technostructure -
analysts who have the responsibility for effecting forms of standardisation in the
organization; Support Staff - people who fill the staff units that provide indirect
support services for the organization
- There are 5 distinct design configurations and each one is associated with the
domination by one of the five basic parts:
- Simple Structure When the strategic apex is dominant, control is centralised and
the organisation is a simple structure; Low complexity, little formalisation and typical
small business; Strength - Fast decision making, operations are flexible and require
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
Impact of Size
- Complexity increases as size increases, but at a decreasing rate; Size generates
differentiation, and differentiation may also contribute to size; As an organisation
increases in size, some activities, i.e. day to day decision making, are centralised
- Large size - Large size magnifies management challenges; Problems experienced
are: Growth of bureaucracy; Turning information into knowledge; Adapting to
changing technologies; Extended timeframes for action; Structural contribution to
these problems may include: Dividionalisation; Outsourcing; Balancing
centralization/decentralization; structuring to facilitate change
- Small size Tends to have a boarder scope; Fewer layers of management; Decision
making is centralized with lower formalization; There is less geographical dispersion
- Downsizing is the planned reduction of job positions within an organsation;
Reasons for downsizing may includes: Declining profitability; Increased competition;
Changes in Strategy; Changing structures. Downsizing may have benefits: Less
bureaucracy; Faster decision-making; Smoother communication; Increased
productivity. However it may cause long lasting negative effects: Lowered morale;
skills shortage; productivity loss; survivor syndrome where staff display decreased
levels of trust, commitment and morale towards the organization.
o Lessening the negative impact is also crucial: 'Many good employers
(Employers of Choice) have realised that separation should be handled in a
multi-faceted manner. It helps the organisation by counteracting the potential
loss of good faith.''; Look for alternatives to retrenchment (e.g. redeployment,
granting leave, job sharing, part-time work, opportunities for staff reduction
due to natural attrition, early retirement schemes, voluntary redundancy,
contract work, and so on); Commence consultations with stakeholders as soon
as practicable after a firm decision has been made to restructure; Be
sympathetic and humane in the treatment of workers during redeployment
and/or retrenchment processes.
- Outsourcing/Offshoring Minimizing cost through labor arbitrage remains a
significant driver of offshoring; Sourcing qualified personnel has become the next
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
major drive of offshoring; Gaining access to qualified personnel is the fastest growing
driver of offshoring; A high percentage of companies are using offshoring to improve
the efficiency of business processes and accelerate speed to market
o Driver of Outsourcing Cost Competitiveness Savings may result from
lower costs; Specialisation Focus free up resources internally to concentrate
on where organization has distinctive capability and advantage to gain
economic benefits. Market Discipline Separation of purchasers and
providers can assist with transparency and accountability to identify true costs
and benefits of certain activities. This enable transactions under market based
contracts where the focus is on output not input and competition among
suppliers allows choices by purchasers and innovative work practices;
Flexibility Using an outside supplier can sometimes add flexibility to an
organisation such that they can adjust the scale and scope of production
rapidly at low cost; Technology Some suppliers may have access to
technology or other IP advantages that the organization alone cannot access.
This technology may improve operational reliability, productivity, efficiency
and long-term costs and production.
unit and small batch processing technologies, they have smaller spans of control and
decentralized decision making.
- 4 structural characteristics include: Number of vertical levels; Supervisors span of
control; Manager/Total employee ratio; Proportion of skilled workers
- However they have more levels of management than either of the earlier discussed
technologies. However this study did not focus on non-manufacturing firms and only
focuses on small and medium sized organisations because structure and performances
is less significant in large organizations.
- Perrows Typology Perrow proposed a technology classification based upon the
way that knowledge is used; he argued that control and coordination methods should
vary with technology type the more routine the technology, the more highly
structured the organization and non-routine technologies require greater structural
flexibility; 4 aspects of structure that could be modified by technology
Discretion Amount that can be exercised for completing tasks; Power Of groups
to control the units goals and strategies; Interdependence Extent of
interdependence between groups; Coordination Extent to which groups coordinate
their work; 2 dimensions: Task variability number of exceptions encountered in
performing a task; Problem analyzability type of search procedures followed to
find successful method for responding adequately to task exceptions
- 4 classifications: Routine (TV low/PA high)- The job of a clerk generally has low
variation on the kind of activity that (s)he performs and almost always has a known
method of solving the problem at hand; Craft (TV low/PA low) - The job could be
that of a construction worker. The number of exceptions to the standard procedures
could be minimal, but when such exceptions occur there is almost always a new case
at hand to handle which a new method needs to be involved; Engineering (TV
high/PA low) - Consider the case of aerospace engineering, every challenge at hand
would different exceptions to face and handle every time each requiring a special
method to solve. There is a high task variability and high task analyzability in such a
scenario; Non-routine (TV high/PA low) - A case could be in an R&D lab, when
high task variability could be found but there are standard ways to handle the
exceptions that come in the means of achieving the objective.
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
Appropriate Structure
- Organization environment Specific Environment everything directly relevant in
achieving its goal; General Environment potentially having an impact in achieving
its goal
- 2 Structures Mechanic structures were appropriate in stable environments;
Organic structures were appropriate in fast changing environments
o Functions of Structures are Implement strategy; Define areas of
responsibility; Provide control mechanisms; Facilitate the flow of production;
Monitor and respond to environmental change
o Origins of Change Deregulation and privatization; Promotion of
competition; Growth of globalization; Demands for profitability; Changes in
expectations and society values
o Downside of Bureaucracy - Goals displacement; Overstaffing; Concentration
of Power; Employee Alienation; Tendency towards large size and low
productivity
o Emerging trends in organizational design Focusing management effort on
key responsibilities; Greater use of market controls; Improving
communication flows; Working back from the customers
Summary - complete - cheat sheet
BB280 Business Models and Organisation Structure
- Structural Compromises All structures are compromises in that there are often
competing demands which must be addressed; The first is responding to two
environmental sectors at the same time; Attempts to use a matrix structure to solve
this problem led to conflict, slow decision making and absence of anyone who would
take responsibility; Organisational designers now try to determine which is the most
important sector and respond to it, while covering the less important sector as well as
they can; Another problem is that of silos. Silos occur when an organisation is
comprised of departments which make communication and cooperation between
department difficult; Often coordinators and boundary spanners are appointed to
promote cooperation; Management techniques to facilitate cooperative behaviour are
often used, i.e. appropriate rewards and team building
- What to centralise and decentralize Top managers would prefer to centralise most
decision making but this would soon lead to organisational ineffectiveness; What
decisions to decentralise, and on what conditions, becomes an ongoing problem
within organisations