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STUDY
ASSIGNMENT
Ritika Singhal
Akansha Gupta
Sunny Nigam
EXECUTIVE SUMMARY
This case is about IndiaMart which was founded by two Indians named Dinesh Agarwal
and Brijesh Agarwal in April 1996. IndiaMart is Indias largest online B2B marketplace,
which helped many buyers and suppliers to meet on a common platform and do the
business. It helped buyers source products and services from SME and simultaneously it
provided 360 degree solution to the SMEs including listing, Storefront creation,
certification and access to buyers needs. This case talks about how IndiaMart evoluted in
the country, various challenges faced by the company and how they tackled their each
challenge with its innovation. At last IndiaMart is considered as one of the top companies
of India.
To tackle this challenge Dinesh coined a term Free Listing and Free Enquiry Form and
distributed in among SMEs through Trade Fairs, whosoever filled these forms were listed
free on Online Directory.
THE DOTCOM BUST: In this a dotcom company which was not sound monetized had to
shut down their business. It resulted in global meltdown and resulted in 40% reduction in
export volumes from India. But howsoever IndiaMart survived which was recognized by
Business World Magazine team and it became popular from this incidence. The success
story behind it was Search Engine Optimization which act as advertisement for IndiaMart.
INNOVATIONS
1. Free Listing and Free Enquiry Form: Suppliers can register on online directory at free of
cost.
2. Indian Red Tape: It is the tool for establishing the trust profile of suppliers.It takes
various registration details of suppliers.
3.Preferred Number Service: It is a number which help buyers to connect with the
suppliers.
4. Buy Lead: In this product a buyer posts his requirements for the product and various
suppliers can track this and the supplier who is able to meet his requirement contacts him.
This saves time at both ends.
5. Mobile App: It made easier for both buyer and supplier to do a business through this
App.
COMPETITION
IndiaMart a biggest and nearest competitor was Alibaba.com a china based e-commerce
company, was started to cater to small business.
Naukri.com:- As it became Indias first online company, but that acquired the more
market share.
Justdial: A search service provider with a database of listing across categories. Ranked
99th in the 100 most valuable companies in India.
Global sources ltd: It was a Hong-Kong based Business-to-Business media company that
provided information and integrated marketing servicesalso provide subsidiaries services
that allowed global buyers to identify suppliers and product.
CHALLENGES