Fish Supply Chain and Fish Transport

The FIspace Fish Trial

Agathe Rialland, MARINTEK

Smartagrimatics, june 19th 2014

Norsk Marinteknisk Forskningsinstitutt

Welcome
Purpose of the workshop
Share ideas and experience about Future Internet for the Transport &
Logistics Sector
Present one Application under development specific for Container
Shipping
Discuss opportunities for further business and innovation based on
Fispace & F.I.

Introduction of participants
MARINTEK (Norwegian Marine Technology Research Institute)
NCL (North Sea Container Line AS)
SDZ
Workshop participants
MARINTEK

MARINTEK is a contract research institute within

marine technology.
Hydrodynamics and structures
Energy and machinery technology
Operations technology
MARINTEK is co-operating closely with the Norwegian
University of Science and Technology (NTNU).
MARINTEK operates national marine technology
laboratories together with NTNU.
Ocean basin (80x50x10 m)
Ship model towing tank (260 m)
Cavitation laboratory
Energy-/Machinery laboratory
Marine structures laboratory
Sloshing laboratory
Marine cybernetics laboratory
Circulating water tunnel
MARINTEK's role in FIspace

Maritime Logistics & Maritime Transport Systems

Optimization and simulation Liner shipping, Fleet Management
Maritime Communication Technology
Performance Management safety, security, operations
Planning, integrated planing, intermodality
Shortsea shipping, Deep sea, Offshore logistics

Our role in FInest, Fispace, SmartAgrimatics

Agenda
Welcome and introduction of participants
Challenges in Fish Transport and opportunities for Future
Internet solutions :
Fish Supply Chain and fish transport (Agathe, MARINTEK)
Transport planning (Eivind, NCL)
Discussion: Barriers and Enablers for uptake of Future Internet solutions:
BREAK
Applications for operations efficiency and service quality in Fish
Transport :
Fish Trial and Future Internet (Marianne, MARINTEK)
Demonstration of the CargoSwApp (Patrick, SDZ)
Discussion: New Apps, New business opportunities
Workshop closure, open discussion and networking
The Fish Supply Chain and fish transport sector

Two main perspectives:

TRANSPORT CHAIN SUPPLY CHAIN

PERSPECTIVE PERSPECTIVE

Unit of analysis: Unit of analysis:

shipment product
Actors: Actors:
shipper / cargo owner + producer/exporter +
carrier / logistics provider importer/retailer/consumer
Fish & fish products Industry

World fish harvest (commercial fishing and

fish farming)
150 million tons, US$ 217.5 billion.
40 % of fish output is traded internationally.
Norway annual exportation: 3,2 million (2/3
of national production)
Transport:
Mostly traded in processed form (frozen,
dried, prepared fish)
Sea: Reefer vessel, Reefer Container
Road
Air
Cargo: bulk or refregirated container
(FAO, 2012; Drewry, 2014; SSB, 2011: TI, 2003)
 Actors & stakeholders

Harvest Trade Processing Distribution Consumption

Authorities

Food Safety

Customs
 Value creation in fish transport

Value depreciation: Air transport, Fresh fish

2 days, 1,5-3 /kg
Road
Fresh fish: - 25% after 2 transport to
days, -99% after 4 days Europe
4-6,5 days
Processed fish/fillet: -15%
after 7 days
Cost of transport:
Europe => overseas:
0,25/Kg Sea transport
Sea transport
Frozen / dry fish
Share of transport in export 18 days
Frozen / dry fish
25 days
price: up to 30 % 0,2 /kg
0,25 /kg
Dry/frozen cod: 3%
CO2 emissions:
Transport: 30%-60% of CO2
per Kg of fish transported
Source: MARINTEK, 2001; SINTEF, 2006, 2009; TI, 2003
SUPPLY CHAIN

Source: UNEP 2009

TRANSPORT CHAIN

Source: SINTEF, 2006

 Transparency, Information sharing

DREWRY Maritime Research

GLOBAL REEFER TRADES 2014
N. Dekker, March 2014
Issues & challenges in fish supply chain
SUPPLY CHAIN TRANSPORT CHAIN
PRODUCT PERSPECTIVE CARGO/SHIPMENT PERS.

Trade Visibility / Market info.

Traceability Transport planning

Shipment information
Transparency / communication
Tracking
Product Quality / Safety
Cargo Safety
Customer information
Efficiency & service quality
EXISTING SOLUTIONS AND ICT SUPPORT
Electronic Logistics Marketplaces
emarketplace

Smart tags

Container
repositionning
FIspace

FIspace: Future Internet Business Collaboration Networks in Agri-Food, Transport and

Logistics
To increase efficiency, effectiveness and sustainability of business activities, as well as
reduced barriers for business participation of SMEs
FISpace for Fish Supply Chain
PRODUCTION TRANSPORT - STORAGE CONSUMPTION
SUPPLY CHAIN

SHIPPING
FISHING + PROCESSING DELIVERY STUFFING + LOADING CUSTOMS RETAIL CONSUMPTION
(FEEDERING - OVERSEAS)
STAKEHOLDERS

FISH TRUCK TERMINAL & SHIPPING CUSTOMS RETAILER CONSUMER

PRODUCER PORT OPERATOR
FISPACE BUSINESS

TRANSPORT PLANNING
SUPPORT

SHIPMENT SHIPMENT PRODUCT

Automatic booking
PLANNING TRACKING INFORMATION
Visibility
Deviation reporting
Handling of cancellations

Logistics
FISPACE SERVICES

Planning LPA MOS Marketplace CargoSwApp. Cargo

Operations Replacement
& APPs

Event
Shipment Reporting
SST B2B PIA Product
Status
Information
19.11.2013 17
The Fish Trial

Focus: Transport Planning

Segment: container shipping
Concept developed in FInest
The issue: low visibility, predictability; late cancellations
The concept: exploiting e-marketplace match making, cargo
finder
Shipper: finding service
Carrier: improve capacity utilization
THANK YOU FOR YOUR ATTENTION
Discussion (1)

Barriers and Enablers for uptake of Future Internet

solutions:
Technical
Organizational
Legal
Business practice
Cultural
Discussion (2)

New business opportunities with regard to

Additional Apps based on the FIspace platform, and
Possible future R&D projects.
Contact information

Agathe Rialland
Research scientist
MARINTEK
Dept. of Maritime Transport Systems
Agathe.Rialland@marintek.sintef.no
www.marintek.com