[PROGRAM STUDI MAGISTER MANAJEMEN TEKNOLOGI]

[MASTERS PROGRAMME IN MANAGEMENT OF TECHNOLOGY]

Program Studi MANAJEMEN BISNIS MARITIM

Department MARITIME BUSINESS MANAGEMENT
Jenjang Pendidikan Magister
Programme Master

Lulusan diharapkan memiliki pengetahuan dan kemampuan untuk

melakukan:
x Perencanaan, pengoperasian dan evaluasi sebuah sistem
transportasi laut berikut angkutan intermoda dan manajemen
Kompetensi industri pelayaran
Lulusan x Perencanaan dan evaluasi suatu proses produksi industri
maritim
x Manajemen kualitas dan pemeliharaan dan manajemen
material, sistem kepelabuhanan, pengelolaan pelabuhan dan
terminal
Graduates are expected to have knowledge and capability in:
x Planning, operation and evaluation of marine transportation
system along with transport Intermoda and shipping industry
Graduate management
x Planning and evaluation of maritime industrial production
Competence
process
x Quality management and maintenance, and material
management, seaport systems, seaport and terminal
management

Kurikulum/Curriculum ITS : 2009-2014

1
STRUKTUR KURIKULUM/COURSE STRUCTURE
No. Kode MK Nama Mata Kuliah (MK) sks
Code Course Title Credits
SEMESTER I
1 PM092201 Statistik Bisnis 2
Business Statistics
2 PM092103 Sistem dan Teknologi Informasi 2
Information System and Technology
3 PM092203 Manajemen Proyek 2
Project Management
4 PM092207 Manajemen Sumber Daya Manusia 2
Human Resource Management
5 PM092353 Bisnis Perkapalan 3
Shipping Business
Jumlah sks/Total of credits 11
SEMESTER II
1 PM092102 Manajemen Teknologi dan Inovasi 2
Management of Technology and Innovation
2 PM092202 Analisis dan Sistem Keputusan 2
Decision and System Analysis
3 PM092351 Ekonomi Maritim 3
Maritime Economics
4 PM092352 Bisnis pelayaran dan Kepelabuhan 2
Shipping and Seaport Business
Jumlah sks/Total of credits 9
SEMESTER III
1 PM092204 Manajemen Keuangan 2
Financial Management
2 PM092206 Manajemen Pemasaran 2
Marketing Management
3 PM092354 Regulasi dan Kebijakan Maritim 2
Maritime Regulation and Policy

Kurikulum/Curriculum ITS : 2009-2014

4 PM092315 Tesis 6
Thesis
Jumlah sks/Total of credits 12
SEMESTER IV
1 PM092101 Etika Bisnis 2
Business Ethics
2 PM092205 Manajemen Strategi 2
Strategic Management
Jumlah sks/Total of credits 4

2
SILABUS KURIKULUM/COURSE SYLLABUS

PM092201: STATISTIK BISNIS

MATA KULIAH/ PM092201: Business Statistics
COURSE TITLE Credits: 2 SKS / 2
Semester: I

Mahasiswa memahami konsep berfikir secara statistik dan mampu

menerapkannya untuk mendukung pengambilan keputusan pada
TUJUAN
bidang bisnis dan industri.
PEMBELAJARAN/
LEARNING Students have good knowledge in theoretical and applied statistics for
OBJECTIVES supporting decision making process in managing business and
industry.

x Mahasiswa dapat menyelesaikan suatu masalah secara statistik,

merancang dan membuktikan kebenaran hipotesis penelitian
x Mahasiswa dapat menganalisis sistem dengan membentuk
generalisasinya melalui model-model statistik, seperti: regresi,
peramalan, dan reliabilitas
x Mahasiswa dapat menentukan faktor-faktor yang berpengaruh
KOMPETENSI/ pada suatu sistem baik secara univariate maupun multivariate
COMPETENCY
x Students are able to solve a problem using statistics, to design and

Kurikulum/Curriculum ITS : 2009-2014

to prove research hypotheses
x Students are able to analyze system and to generalize it using
statistic models, such as: regression, forecasting, and reliability
x Students are able to determine factors, which influence a system
using univariate or multivariate techniques

x Review statistika deskriptif, konsep pengambilan sampel, distribusi

probabilitas dan penerapannya, uji hipotesis, konsep lima langkah
dalam uji hipotesis, uji hipotesis satu dan dua populasi untuk
POKOK
sampel besar dan kecil
BAHASAN/
SUBJECTS x Uji data berpasangan, pemeriksaan asumsi, interpretasi output
komputer, analisis kasus
x Goodness of fit test, metoda regresi, ANOVA
x Resiko produsen dan resiko konsumen, interpretasi distribusi 3
 normal dengan Six Sigma
x Metoda multivariat (metoda pengelompokan, analisis faktor,
analisis diskriminan), metode peramalan (smoothing dan ARIMA)

x Review of descriptive statistics, concepts of data sampling,

probability distribution and its application, hypothesis test,
concepts of 5 steps in hypothesis test, hypothesis tests for single
and double populations for large and small samples
x Test of pair wise data, examination of assumptions, computer
output interpretation, case study analysis
x Goodness of fit test, regression model, ANOVA
x Producer and consumer risks, normal distribution interpretation
with Six Sigma
x Multivariate method (grouping method, factor analysis,
discriminant analysis), forecasting method (smoothing and ARIMA)

x Hair, et al., Multivariate Data Analysis, Pearson Education, 2006.

x Kutner, et al., Applied Regression Model, Mc-Graw Hill, 2008.
PUSTAKA x Levin, R., Statistics for Management, PHI, 2003.
UTAMA/
x Montgomery, D. C., Introduction to Statistical Quality Control, New
REFERENCES
York: John Wiley & Sons, 2001.
x Trivedi, K., Probability and Statistics with Reliability, Queuing and
Computer Science Applications, New York: John Wiley & Sons,

Kurikulum/Curriculum ITS : 2009-2014

ISBN: 9780471333418, 2001.

4
SILABUS KURIKULUM/COURSE SYLLABUS

PM092103: SISTEM DAN TEKNOLOGI INFORMASI

MATA KULIAH/ PM092103: Information System and Technology
COURSE TITLE Credits: 2 SKS/ 2
Semester: I

TUJUAN Mahasiswa memiliki pengetahuan untuk menganalisis kasus yang

PEMBELAJARAN/ berkaitan dengan sistem informasi.
LEARNING
Students are expected to have knowledge in carrying out case analysis,
OBJECTIVES
which relates to information system.

Kurikulum/Curriculum ITS : 2009-2014

Mahasiswa dapat menguraikan peran sistem dan teknologi
informasi dalam organisasi dan menguraikan fungsi utama
database beserta macam-macam
x Mahasiswa dapat menguraikan peran subsistem-subsistem sistem
informasi pada organisasi seperti: CRM, ERP, dan SCM
x Mahasiswa dapat menganalisis permasalahan yang berkaitan
dengan sistem dan teknologi informasi dalam organisasi
KOMPETENSI/
COMPETENCY
x Students are able to describe the role of system and information
technology in an organization and to describe the main function of
various types of database
x Students can describe the role of sub-systems in information
system of an organization such as: CRM, ERP, and SCM
x Students are able to analyze problems, which are related to 5
 information system and technology

x Pengertian dasar sistem informasi; peran teknologi informasi yang

semakin meningkat, Global Information Society, komponen-
komponen sistem informasi, aktivitas dalam sistem informasi
x Penggunaan teknologi informasi dalam kompetisi bisnis:
keunggulan strategis, rantai nilai, sistem informasi strategis, virtual
company. Mengembangkan strategi bisnis teknologi informasi (TI):
perencanaan organisasi, model bisnis, arsitek TI, implementasi TI,
manajemen perubahan
x Manajemen sumber daya data: konsep data, jenis database,
DBMS, model relasional
x Sistem e-business: sistem bisnis fungsional, cross-functional
enterprise applications, data entry dan otomatisasi, kolaborasi
perusahaan, CRM, ERP, SCM. Sistem e-commerce: lingkup e-
commerce, teknologi e-commerce, sistem pembayaran elektronik,
B2B, B2C
x Decision support systems: bisnis dan decision support, kualitas
informasi, OLAP, data mining, executive information systems,
intelligent agents, expert systems
POKOK
BAHASAN/
SUBJECTS x Fundamental knowledge of information system: the increasing
value of IT, global information society, components of information
system, information system activities
x The use of information technology in business competition:
strategic advantage, value chain, strategic information system,

Kurikulum/Curriculum ITS : 2009-2014

virtual company. Developing information technology strategy:
organizational planning, business models, IT architecture,
implementing IT, change management
x Data resource management: data concept, database types, DBMS,
relational model
x E-business system: functional business systems, cross-functional
enterprise applications, data entry and automation, enterprise
collaboration, CRM, ERP, SCM. E-commerce system: e-commerce
scope, e-commerce technology, electronic payment systems, B2B,
B2C
x Decision support systems: business and decision support,
information quality, OLAP, data mining, executive information
systems, intelligent agents, expert systems

PUSTAKA x OBrien, J. A., Management Information Systems, 6th Ed., USA: 6

UTAMA/ McGraw-Hill, 2004.
REFERENCES

SILABUS KURIKULUM/COURSE SYLLABUS

PM092203: MANAJEMEN PROYEK

MATA KULIAH/ PM092203: Project Management

Kurikulum/Curriculum ITS : 2009-2014

COURSE TITLE Credits: 2 SKS/ 2
Semester: I

Mahasiswa dapat memahami life cycle project dan

mengintegrasikannya dengan project management body of knowledge
TUJUAN dengan mengaplikasikan ketrampilan, tools, dan teknologi dalam
PEMBELAJARAN/ pengelolaan proyek untuk mencapai tujuan proyek.
LEARNING
OBJECTIVES Students are able to understand project life cycle and integrate it into
project management body of knowledge by applying skills, tools and
technology in project implementation to meet project objectives

x Mahasiswa dapat memahami konsep proyek dan manajemen

KOMPETENSI/ proyek
COMPETENCY
x Mahasiswa dapat memahami siklus dan proses manajemen proyek 7
yang meliputi: inisiasi, perencanaan, pelaksanaan, pengendalian
 dan serah terima proyek
x Mahasiswa dapat mengintegrasikan dan menerapkan body of
knowledge manajemen proyek ke dalam siklus proyek

x Students are able to understand project and management

concepts
x Students are able to understand the cycle and project
management process which consists of: initiation, planning,
executing, monitoring and control, and project closing and
handover
x Students can integrate and apply the project management body of
knowledge into project cycle

x Definisi proyek, siklus proyek, proses manajemen proyek

x Inisiasi proyek, perencanaan proyek, pelaksanaan proyek,
pengendalian dan serah terima proyek
x Organisasi proyek, manajemen integrasi proyek, manajemen ruang
lingkup proyek
x Manajemen waktu proyek, manajemen keuangan proyek,
manajemen kualitas proyek, manajemen sumber daya manusia
pada proyek
x Manajemen komunikasi proyek, manajemen resiko proyek,
POKOK manajemen pengadaan proyek
BAHASAN/

Kurikulum/Curriculum ITS : 2009-2014

SUBJECTS

x Project definition, project life cycle, project management processes

x Initiating project, project planning, project execution, project
monitoring & controlling, project closing
x Project organization, project integration management, project
scope management
x Project time management, project cost management, project
quality management, project human resource management
x Project communication management, project risk management,
project procurement management

PUSTAKA x Gray, C.F., and Larson, E.W., Project Management: The Managerial
Process,, USA: McGraw-Hill, 2008.
UTAMA/ 8
x Kerzner, H., Project Management: A Systems Approach to Planning
REFERENCES Scheduling and Controlling, New Jersey: John Willey & Sons, 2006.
x Project Management Institute, A Guide to the Project
Management Body of Knowledge, 3rd Ed., Pennsylvania, USA,
2004.

Kurikulum/Curriculum ITS : 2009-2014

SILABUS KURIKULUM/COURSE SYLLABUS

PM092207: MANAJEMEN SUMBER DAYA MANUSIA

MATA KULIAH/ PM092207: Human Resource Management
COURSE TITLE Credits: 2 SKS/ 2
Semester: I

TUJUAN Mahasiswa akan dapat memahami dan membuat suatu sistem

PEMBELAJARAN/ pengelolaan sumber daya manusia (SDM) suatu perusahaan atau
instansi sesuai dengan perkembangan lingkungan organisasi saat ini
9
LEARNING
OBJECTIVES
Students are able to understand and create a human resource
management system of an enterprise or institution, which is relevant
to most recent organization development

x Mahasiswa dapat mengidentifikasi kebutuhan lingkungan

organisasi (pemangku kepentingan luar dan dalam) di suatu
perusahaan atau instansi
x Mahasiswa dapat menseleksi SDM yang sesuai untuk suatu
perusahaan atau instansi tertentu
x Mahasiswa dapat mengakomodasi dan membuat unit pendukung
Work Safety & Health, yang sesuai dengan kebutuhan perusahaan
atau instansi
KOMPETENSI/
COMPETENCY
x Students are able to identify the needs of organization
environment (inside & outside stakeholders) in a company or
agency
x Students are able to do human resource selection for employment
in a particular company or institution
x Students are able to accommodate and provide supporting Work
Safety & Health unit, which is relevant to the requirements of a
companies or institution

x Lingkungan organisasi (dalam dan luar), organisasi

x Analisis pekerjaan, perekrutan staf, kepegawaian dan evaluasi
x Perencanaan dan pengembangan karir, sistem pembayaran dan

Kurikulum/Curriculum ITS : 2009-2014

keuntungan pegawai, kompetensi
x Kepribadian dan motivasi
POKOK x Kesatuan dan komitmen, unit pendukung (kesehatan dan
BAHASAN/ keselamatan kerja)
SUBJECTS
x Organization environment (inside and outside), organization
x Job analysis, staff recruitment, staffing and evaluation
x Career planning and development, payment system and employee
benefit, competence
x Personality and motivation
x Union and commitment, supporting unit (work safety and health)
PUSTAKA x Johen, G.R., Organization Theory, Prentice Hall, 2000.
UTAMA/
x Gary, D., Human Resources Management, Prentice Hall, 2003.
REFERENCES
x Luthans, Organization Behavior, McGraw-Hill, 1995.
10
 x Bowin, R. B., Human Resources Management, Prentice Hall, 1996.

Kurikulum/Curriculum ITS : 2009-2014

SILABUS KURIKULUM/COURSE SYLLABUS

MATA KULIAH/ PM092353: BISNIS PERKAPALAN

COURSE TITLE PM092353: Shipping Business 11
 Credits: 3 SKS/ 3
Semester: I

Memberi pemahaman tentang problematika dan dinamika bisnis

TUJUAN
perkapalan (galangan) berdasarkan pada pendekatan teori ekonomi.
PEMBELAJARAN/
LEARNING
Transfer of knowledge concerning problems and dynamics of shipping
OBJECTIVES
business (shipyard) based on economic theory approach.

x Mampu memahami dan mengevaluasi proses bisnis industri

perkapalan
x Mampu mengidentifikasi permasalahan dan mengembangkan
alternatif solusi berdasarkan kaidah hukum ekonomi yang berlaku
x Mampu memahami desain proses, rekayasa, produksi kapal dan
melakukan penjadwalan, estimasi biaya pembangunan serta
reparasi kapal
KOMPETENSI/
COMPETENCY
x Students are able to understand and to evaluate the processes of
shipbuilding business industry
x Students are able to identify problems and to develop alternative
solutions based on the rule of law prevailing economics
x Students are able to understand process design, engineering, ship
production, and to perform scheduling, construction cost
estimation, and ship reparation

Kurikulum/Curriculum ITS : 2009-2014

Peramalan permintaan bangunan kapal dan reparasinya
x Desain proses, rekayasa dan produksi kapal
x Konsep dasar Work Breakdown Structure pada industri perkapalan,
sumberdaya produksi
x Estimasi biaya pembangunan kapal
POKOK
BAHASAN/ x Manajemen kontrak
SUBJECTS

x Forecasting of demands for shipbuilding and ship reparation

x Process design, engineering and production of ships
x Basic concept of Work Breakdown Structure in the shipping
industry, production resources
x Cost estimation of ship construction 12
 x Contract management

x Storch, R. L., Hammon, C.P., Buch, H.M., and Moore, R.C., Ship
Production, New Jersey: The Society of Naval Architectures and
PUSTAKA Marine Engineers, 1995.
UTAMA/
x Butler, D., Guide to Ship Repair Estimates, Butterworth
REFERENCES Heinemann, 2000.
x Rawson, K.J, Tupper, E.C, Basic Ship Theory, Butterworth
Heinemann; 2001.

Kurikulum/Curriculum ITS : 2009-2014

13
SILABUS KURIKULUM/COURSE SYLLABUS

PM092102: MANAJEMEN TEKNOLOGI DAN INOVASI

MATA KULIAH/ PM092102: Management of Technology and Innovation
COURSE TITLE Credits: 2 SKS/ 2
Semester: II

Mahasiswa memahami konsep dan prinsip-prinsip manajemen

teknologi, inovasi dan technopreneurship dan diharapkan mampu
membuat skenario penerapan dan pengembangannya untuk bisa
TUJUAN
mendapatkan keunggulan bersaing bagi perusahaan.
PEMBELAJARAN/
LEARNING Students understand the concepts and principles of management of
OBJECTIVES technology, innovation and technopreneurship. They are expected to
be able to create a scenario for its implementation and development
for gaining a competitive advantage for the company.

x Mahasiswa dapat memahami konsep/prinsip manajemen

teknologi dan inovasi dan dapat mengerti pentingnya inovasi
dalam bisnis
x Mahasiswa mampu mengidentifikasi kebutuhan teknologi,
melakukan pemilihan dan transfer serta mengembangkan

Kurikulum/Curriculum ITS : 2009-2014

teknologi dengan mempertimbangkan aspek bisnis dan sosial
secara komprehensif
x Mahasiswa mampu menstimulasi menuju organisasi yang inovatif
serta membuat skenario yang menggerakkan inovasi secara nyata
KOMPETENSI/ dalam bisnis
COMPETENCY

x Students are able to understand the concepts/principles of

management technology and innovation and the importance of
innovations in the business field
x Students are able to identify technology requirements, conduct
selection and the transfer and develop the technology considering
the business and social aspects comprehensively
x Students are able to stimulate an organization to become an
innovative organization and to create a scenario that drives a real
innovation in business
14
 x Konsep dasar managemen teknologi dan inovasi: definisi,
klasifikasi, proses, pentingnya inovasi, manajemen teknologi,
manajemen
x Prinsip daur hidup teknologi dan produk, respon pasar serta
tahapan perkembangannya, pengukuran teknologi
x Audit kapabilitas teknologi serta pemilihan teknologi, strategi
manajemen teknologi dan inovasi
x Perencanaan inovasi: penemuan, inovasi dan daya saing,
pengembangan produk, intelectual property, skenario dan rencana
bisnis, technopreneurship
x Organisasi, sistem manajemen, pengetahuan berbasis ekonomi,
POKOK manajemen sumber daya dan pengembangan
BAHASAN/
SUBJECTS
x The basic concepts of management of technology and innovation:
definition, classification, process, the importance of innovation,
management of technology, management
x Principles of technology and production life cycle, the market
response and stage of development, technometrics
x Audit of technological capability and the selection of technology,
strategy of management of technology and innovation;
x Innovation planning: invention, innovation, and competitiveness,
product development, intellectual property and business and plan
scenario, technopreneurship
x Organization, management system, knowledge-based economy,

Kurikulum/Curriculum ITS : 2009-2014

management in R & D

x Khalil, T., Management of Technology: The Key to Competitiveness

and Wealth Creation. Mc Graw Hill, 2000.

PUSTAKA x Von S., B., Managing Innovation Design and Creativity, London
UTAMA/ Business School, 2003.
REFERENCES x White, M.A, Bruton, G.D., The Management of Technology and
innovation :Strategic Approach, Canada: Thompson-South
Western, 2007.

15
SILABUS KURIKULUM/COURSE SYLLABUS

PM092203: ANALISIS DAN SISTEM KEPUTUSAN

MATA KULIAH/ PM092203: Analysis and Decision Systems
COURSE TITLE Credits: 2 SKS/ 2
Semester: II

Mahasiswa menguasai model-model dan algoritma pengambilan

TUJUAN keputusan, memahami konsep berfikir secara statistik untuk
PEMBELAJARAN/ mendukung pengambilan keputusan.
LEARNING
OBJECTIVES Students understand the models and algorithms of decision making,
and the concept of statistical thinking as supports for decision making.

Kurikulum/Curriculum ITS : 2009-2014

x Mahasiswa mampu menjelaskan arti dan proses pengambilan
keputusan dan memahami analisis sistem dan perekayasaan
sistem
x Mahasiswa mengetahui berbagai contoh model-model
pengambilan keputusan dan merumuskan pemodelan
pengambilan keputusan dengan riset operasional dan melakukan
interpretasi dari model-model matematis
KOMPETENSI/
x Mahasiswa dapat menganalisis pengambilan keputusan secara
COMPETENCY
kuantitatif dan menerapkan metode pengambilan keputusan
dalam beresiko

x Students can explain the definition and process of decision making,

and understand system analysis and system engineering concepts
x Students understand various examples of decision making model 16
and are able to formulate decision models using operational
 research and to make interpretation of mathematical models
x Students are able to apply quantitative decision making and risk
decision making methods

x Arti dan proses pengambilan keputusan, model transportasi dan

penugasan, teori permainan, keputusan dalam keadaan resiko,
diagram pohon keputusan, pengantar dan definisi analisis dan
perekayasaan sistem
x Pemrograman linear; formulasi (penentuan variabel, fungsi
obyektif dan kendala, penyelesaian grafis, metode simplex,
dualitas dan analisis sensitivitas. Pemrograman linier integer (total
integer, zero-one, campuran) dan penyelesaiannya dengan cara
branch and bound
x Pemodelan transportasi, transshipment dan assignment,
pemrograman dinamik (recursive, forward-backward, knapsack)
x Analisis jaringan; rute terpendek, rentang pohon minimal dan arus
maksimal
x Pengambilan keputusan dengan multi-kriteria; pemrograman
POKOK sasaran, proses hirarki analitis dan model perhitungan skor
BAHASAN/
SUBJECTS
x Definitions and process of decision making, transportation and
assignment models, trick theory, decision in conditions of risk,
decision tree diagram, introduction and definition of analysis and
systems engineering
x Linear programming, formulation (determination of variables,

Kurikulum/Curriculum ITS : 2009-2014

objective function and constraints), graphical solution, simplex
method, duality and sensitivity analysis. Integer linear
programming (integer total, zero-one, mixed) and finishing with a
branch and bound
x Modelling of transportation, transshipment and assignment,
dynamic programming (recursive, forward-backward, knapsack)
x Network analysis; shortest route, minimum spanning tree and
maximum flow
x Multicriteria decision making; goal programming, analytical
hierarchy process and scoring model

PUSTAKA x Taylor III, B. W., Introduction to Management Science, Eight Ed.,

UTAMA/ International Edition, Upper Saddle River, New Jersey: Prentice
REFERENCES Hall, Pearson Education, Inc., 2004.
x Djakman, C.D., Silvira, V., and Bachtiar, Y.S., Sains Management, 17
 (Terjemahan Bahasa Indonesia) Penerbit Salemba Empat: Jakarta,
2005.

SILABUS KURIKULUM/COURSE SYLLABUS

PM092351: EKONOMI MARITIM

MATA KULIAH/ PM092351: Maritime Economics
COURSE TITLE Credits: 3 SKS/ 3

Kurikulum/Curriculum ITS : 2009-2014

Semester: II

Memberikan pemahaman tentang konsep dan aplikasi teori ekonomi

TUJUAN
baik mikro dan makro pada industri maritim.
PEMBELAJARAN/
LEARNING
To deliver knowledge in micro- and macro-economics concepts and its
OBJECTIVES
application to maritime industry.

x Mahasiswa mampu memahami konsep keekonomian, dari sektor

maritim yang meliputi deskripsi sektor beserta aktivitasnya

KOMPETENSI/ x Mahasiswa mampu melakukan analisis hukum permintaan dan

penawaran khususnya dalam bidang industri maritim
COMPETENCY
x Mahasiswa mampu memahami konsep teori produksi dan teori
biaya pada industri maritim serta menganalisis kondisi pasar pada
industri maritim
18
 x Students understand economic concept in maritime sector, which
include its description an activities
x Students are able to do a demand/supply analysis in maritime
industry
x Students understand concept of production and cost theories in
maritime industry and to analyze a market of maritime industry

x Prinsip pengambilan keputusan berbasis ekonomi; langkah-

langkah proses pengambilan keputusan, konsep dan metodologi
ekonomi manajerial, contoh-contoh pengambilan keputusan
berbasis ekonomi
x Analisis permintaan dan harga industri maritim; faktor-faktor yang
mempengaruhi permintaan, elastisitas permintaan, analisis
permintaan dan penentuan harga
x Teori produksi industri maritim; produksi dengan satu variabel,
produksi dalam jangka panjang, pengukuran fungsi produksi
x Analisis biaya industri maritim; jenis-jenis biaya produksi,
POKOK hubungan analisis biaya dengan keputusan optimum, analisis
BAHASAN/ kondisi pasar industri maritim
SUBJECTS

x Economic based decision making principle, steps of decision

making process, managerial economic concepts and methodology,
examples of economic based decision making
x Demand and price analyses in maritime industry; factors affecting

Kurikulum/Curriculum ITS : 2009-2014

demand, demand elasticity, demand and pricing analysis
x Production theory in maritime industries, production with single
variable, long term production, production function measurement
x Budgetting analysis in maritime industry, types of production cost,
relationship between budgetting analysis and optimal decision,
analysis of maritime industry market condition

x Samuelson, W.F. and Mark, SG, Managerial Economics, Third Ed.,

Dryden Press, 1999.
PUSTAKA x Scheneekluth, Ship design for Efficiency and Economy, 2nd Ed.,
UTAMA/ Oxford: Butterworth-Heinemann, 1998.
REFERENCES
x Evan, J.J., and Marlow, P., Quantitative Methods in Maritime
Economic, Second Ed., London: Fairplay Publications, 1990.
x Stopford, M., Maritime Economics, 2nd Ed., Routledge, 2000. 19
 Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS

PM092352: BISNIS PELAYARAN DAN KEPELABUHAN

MATA KULIAH/ PM092352: Shipping and Seaport Business
COURSE TITLE Credits: 2 SKS/ 2
Semester: II

Memberi pemahaman tentang problematika dan dinamika bisnis

TUJUAN
pelayaran dan kepelabuhanan berdasarkan pada sudut pandang
PEMBELAJARAN/
ekonomi.
LEARNING
OBJECTIVES
To deliver knowledge in problems and dynamics of shipping and sea 20
 port business based on economic point of view.
x Mampu memahami dan mengevaluasi pasar industri pelayaran
x Mampu mengidentifikasi permasalahan dan mengembangkan
model dalam mencari alternatif solusi dalam bisnis pelayaran
x Mampu mengenali faktor produksi pada bisnis kepelabuhanan dan
mengetahui kriteria efisiensi pelabuhan dan cara pengukurannya
KOMPETENSI/
x Students are able to understand and to evaluate industrial shipping
COMPETENCY
market
x Students are able to identify problems and to develop alternative
solution models in shipping business
x Students are able to identify production factors in shipping and sea
port business and to determine criteria and methods for measuring
sea port efficiency
x Bisnis pelayaran, peranan pelayaran dalam ekonomi
x Segmen dan siklus pasar pada bisnis pelayaran, demand/supply
dalam industri pelayaran
x Kebijakan dalam industri pelayaran
x Pemodelan transportasi laut
x Bisnis kepelabuhanan; peranan pelabuhan dalam ekonomi,
POKOK ekonomi pelabuhan, konsep perencanaan pelabuhan, manajemen
BAHASAN/ operasional pelabuhan
SUBJECTS
x Shipping business, shipping role in economy
x Market segment and cycle in shipping business, demand-supply in
shipping industry
x Policy in shipping industry
x Modeling in marine transportation
x Sea port business, role of sea port in economy, sea port economic,

Kurikulum/Curriculum ITS : 2009-2014

sea port planning concept, sea port operational management
x Stopford, M., Maritime Economics, 2nd Ed., Routledge, 2000.
PUSTAKA x Wijnolst, N. and Wegeland, Tor, Shipping, Delft University Press,
1997.
UTAMA/
x Cullinane, K., Shipping Economics, Elsevier, 2005.
REFERENCES
x Cullinane, K. and Talley, W. K, Port Economics, Elsevier, 2006.
x Frankel, E. G, Port Planning and Development, John Wiley & Sons,
1987.

21
 Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS

PM092204: MANAJEMEN KEUANGAN

MATA KULIAH/ PM092204: Financial Management
COURSE TITLE Credits: 2 SKS/ 2
Semester: III

Mahasiswa dapat menganalisis permasalahan di bidang ekonomi dan

TUJUAN
keuangan mikro perusahaan/makro kebijakan pemerintah.
PEMBELAJARAN/
LEARNING
Students are able to do micro- and macro- economics and finance
OBJECTIVES
analyses for solving related problems in enterprise and government 22
 policies

x Mahasiswa dapat memahami aplikasi ilmu ekonomi dalam

hubungannya dengan kebijakan ekonomi keuangan makro
maupun ekonomi keuangan mikro perusahaan, konsep Time Value
of Money dalam hubungannya dengan perencanaan investasi,
strategi pricing produk untuk diaplikasikan kedalam 3 (tiga) model
struktur pasar serta pengaruh dari perubahan harga terhadap
permintaan, menghitung elastisitasnya baik untuk fungsi
permintaan linier maupun non linier
x Mahasiswa mampu menganalisis kinerja keuangan perusahaan
melalui analisis rasio, merencanakan keuangan dan menganalisis
penggunaan dana strategis (jangka panjang)
x Mahasiswa memahami konsep dasar penentuan nilai tukar Valas,
Dividen dan keputusan restrukturisasi, reorganisasi dan likuidasi
KOMPETENSI/ perusahaan dengan menganalisis kinerja keuangan perusahaan
COMPETENCY
x Students understand the application of economics in relation to
macro-economic policy and enterprise economic microfinance, the
concept of Time Value of Money in relation to investment planning,
product pricing strategies to be implemented in 3 (three) models of
the market structure, the effects of price changes to demand, and
its elasticity for linear and non linear demand functions
x Students are able to analyze enterprise's financial performance
through ratio analysis, and to plan and analyze financial strategic
long term use of funds
x Students understand the basic concept for determining foreign

Kurikulum/Curriculum ITS : 2009-2014

exchange, dividends and decision for restructurization,
reorganization and liquidation of the enterprise by analyzing the
companys financial performance

x Konsep dasar ekonomi keuangan mikro; hukum supply demand

dan pengaruhnya terhadap perubahan harga, struktur pasar dan
konsep insentif; konsep dasar ekonomi makro; pengaruh kebijakan
makro terhadap operasional mikro perusahaan; konsep dasar
POKOK manajemen keuangan
BAHASAN/ x Keputusan keuangan dan fungsi manajemen keuangan, kepuasan
SUBJECTS stakeholder, keuangan perusahaan; laporan keuangan dan analisis
rasio; laporan keuangan utama, nilai buku dan nilai pasar, teknik
penggunaan rasio-rasio keuangan; perencanaan keuangan; arus
kas perusahaan, analisis dan penggunaan dana, perencanaan
keuangan strategis; analisis leverage; operasi dan finansial
leverage serta kombinasinya 23
 x Kebijakan dividen; prosedur, dana untuk pembagian dividen,
kebijakan dividen
x Keuangan internasional; pendanaan luar negeri, pasar valas,
resiko investasi internasional
x Restrukturisasi, reorganisasi, dan likuidasi; dasar kriteria finansial
dalam merestrukturisasi, mereoganisasi, dan melikuidasi
perusahaan

x Basic concepts in microfinance economics; supply demand law and

its effect to price changes, market structure and concept of
incentives; basic concepts of macro economics; the influence of
macro policies on micro-enterprise operations; basic concepts of
financial management
x Financial decisions and financial management functions,
stakeholder satisfaction, corporate finance; financial reports and
ratio analysis; primary financial reports, book and market values,
techniques for using financial ratios; financial planning; corporate
cash flows, analysis and use of funds, strategic financial planning;
leverage analysis; operation and financial leverage and its
combinations
x Dividend policy; procedures, funds for dividend distribution, policy
x International finance; foreign financing, foreign exchange markets,
international investment risk
x Restructurization, reorganization, and liquidation; basic financial
criteria in restructuring, reorganizing and liquidating companies

Kurikulum/Curriculum ITS : 2009-2014

x Baye, M., Managerial Economics and Business Strategy, 6th Ed.,
PUSTAKA New York: Mc GrawHill, 2007.
UTAMA/ x Levi, H and SarPnat, M., Capital Investment and Financial
REFERENCES Decisions, Prentice Hall, 1990.
x Jaffe, J., Ross, S. A., and Westerfield, R. W., Corporate Finance, 8th
Ed., McGraw Hill, 2007.

SILABUS KURIKULUM/COURSE SYLLABUS

MATA KULIAH/ PM092206: MANAJEMEN PEMASARAN 24

COURSE TITLE PM092206: Marketing Management
Credits: 2 SKS/ 2
Semester: III

TUJUAN Mahasiswa akan dapat memahami dan membuat rancangan

PEMBELAJARAN/ bagaimana mengelola pemasaran pada suatu perusahaan atau
instansi.
LEARNING
OBJECTIVES Students are able to understand and make plan on how to develop
marketing management in an organization or institution.
x Mahasiswa dapat mengidentifikasi pasar untuk produk barang dan
produk jasa, serta barang industri dan barang konsumsi
x Mahasiswa dapat membuat analisis kelayakan pemasaran suatu
perusahaan tertentu dengan menggunakan komponen
manajemen pemasaran (mulai dari pemetaan calon konsumen
sampai dengan pelayanan purna jual)
x Mahasiswa dapat mempresentasikan kelayakan analisis pasar
KOMPETENSI/
COMPETENCY
x Students are able to identify markets for service industries,
consumer goods or industrial products
x Students are able to do marketing feasibility study using marketing
management components, starting from consumer mapping to
after sale services
x Students are able to present the mentioned above feasibility study
and market analysis

Kurikulum/Curriculum ITS : 2009-2014

x Pengelolaan pasar, informasi pasar, segmentasi pasar, positioning
dan targeting, strategi pemasaran, pricing, pengembangan
produk, pengembangan pasar, pemasaran jasa, promosi,
penjualan, pelayanan purna jual
x Elemen dalam analisis pemasaran: pelanggan, kompetisi,
POKOK perusahaan
BAHASAN/
x 4P in marketing mix: product-price-promotion-place and 9 core
SUBJECTS elements in marketing
x Elemen utama dalam brand equity, cara untuk menciptakan citra
brand yang kuat, word of mouth marketing, serta insiatif-inisiatif
lainnya
x Studi kasus dan latihan untuk aplikasi konsep utama pemasaran
dalam situasi real 25
 x Marketing management, market information, market
segmentation, positioning and targeting, marketing strategy,
pricing, product development, market development, service
marketing, promotion, sales, after sale service
x Elements of marketing analysis: customers, competitions, company
x 4P in marketing mix: product-price-promotion-place and 9 core
elements in marketing
x Key elements of brand equity, how to create a powerful brand
stories, word of mouth marketing and other innitiatives
x Case studies and workshops for applying the key of marketing
concepts into real life situations

x Sernovitz, A., Word Of Mouth Marketing, Kaplan Publishing, 2006.

x David, A. A., Building Strong Brands, Free Press, 2002.
PUSTAKA
x Kotler & Keller, Marketing Management, edisi 12, Prentice Hall,
UTAMA/
2006.
REFERENCES
x Markplus Team, Markplus on Marketing, The Second Generation,
by Gramedia, 2007.
x Malhotra, N.K., Marketing Research, 2004.

Kurikulum/Curriculum ITS : 2009-2014

26
SILABUS KURIKULUM/COURSE SYLLABUS

PM092354: REGULASI DAN KEBIJAKAN MARITIM

MATA KULIAH/ PM092354: Maritime Regulation and Policy
COURSE TITLE Credits: 2 SKS/ 2
Semester: III

Memberi pemahaman tentang regulasi maritim yang berlaku di tingkat

lokal, nasional regional, dan internasional dan dampak regulasi
TUJUAN tersebut pada keputusan bisnis di sektor maritim serta memberi
PEMBELAJARAN/ pembekalan tentang kebijakan publik di sektor maritim dan
memperkirakan dampaknya.
LEARNING
OBJECTIVES To deliver knowledge concerning local, national and international
maritime regulations and the impacts to business decision in maritime
sector, and public policy of maritime sector and to forecast the
impacts.

x Mahasiswa mampu memahami dan menjelaskan konsep kebijakan

publik di sektor maritim serta prinsip pembuatan kebijakan publik
di sektor maritim
x Mahasiswa mampu menghitung biaya-manfaat baik pada sektor

Kurikulum/Curriculum ITS : 2009-2014

swasta maupun sektor publik dari sebuah kebijakan publik di
sektor maritim dan menganalisis secara komprehensif elemen
keputusan publik di sektor maritim
x Mahasiswa mampu menghimpun data dan jenis regulasi maritim
KOMPETENSI/ yang berlaku secara nasional dan internasional di Indonesia dan
COMPETENCY perbandingan di negara lain

x Students are able to understand and describe public policy concept

in maritime sector
x Students are able to calculate cost and benefit analysis in private
and public sectors of a public policy in maritime sector and to do
comprehensive analysis on the elements of public policy in
maritime sector
x Students are able to collect data and national and international
maritime regulation types in Indonesia, and to compare it with
27
 other countries

x Dasar teori kebijakan publik; analisis META (publik dan kebijakan

sebagai suatu konsep, pendekatan kebijakan publik, analisis dan
proses kebijakan, pemetaan proses kebijakan), analisis MESO
(pendekatan problem sosial & opini publik, teori kontrol agenda
dan tipologi isu kebijakan, pengetahuan dan globalisasi, dan
pembuatan kebijakan internasional)
x Analisis keputusan dan tools kebijakan maritim; teori biaya-
manfaat dalam konteks mikro dan makro, teori dan analisis
optimasi lanjut, teori dan analisis simulasi (opsional, simulasi
diskrit vs kontinyu), analisis pembuatan keputusan; implementasi
kebijakan maritim, delivery system, perubahan dan kontinuitas
kebijakan
x Kebijakan publik pada institusi maritim; lembaga nasional dan
internasional, batas kewenangan regulasi institusi
x Manajemen perusahaan dan bisnis pelayaran; strategi dan
manajemen pasar pelayaran, strategi dan manajemen biaya
pelayaran, strategi dan manajemen organisasi perusahaan
pelayaran
POKOK
x Kebijakan bisnis pelayaran di indonesia; kebijakan Pra-Paknov
BAHASAN/ 1988, kebijakan Paknov 1988, kebijakan Pasca Paknov 1988,
SUBJECTS kebijakan UU Pelayaran

x Fundamental theory of public policy, META analysis (public and

policy as a concept, public policy approach, policy analysis and

Kurikulum/Curriculum ITS : 2009-2014

process, policy process mapping), MESO analysis (social problem
approach and public opinion, schedule control theory and policy
issue typology, knowledge and globalization, and international
policy making)
x Decision analysis and maritime policy tools; cost- benefit theory in
micro and macro contex, theory and advance optimization
analysis, theory and simulation analysis (optional, discrete vs.
continuous simulation), delivery decisions analysis, implementation
of maritime policy, delivery system, changing and continuity of
policy
x Public policy in maritime institutions; national/international
institutions, authority of regulation in institution
x Policy of shipping business in indonesia: Pre Paknov Policy in 1988,
Paknov Policy in 1988, Post Paknov Policy in 1988, and policy in
Maritime Laws
28
 x Wayne, P., Public Policy: An Introduction to the Theory and
PUSTAKA Practice of Policy Analysis, 1st Ed., London: Edward Elgar, 2001.
UTAMA/
x Dunn, W.N., Public Policy Analysis: An Introduction, NJ: Prentice-
REFERENCES Hall, Engelwood Cliffs, 1981.
x IMO Publications on Maritime Policy and Regulations.

SILABUS KURIKULUM/COURSE SYLLABUS

PM092315: THESIS
MATA KULIAH/ PM092315: Thesis
COURSE TITLE Credits: 6 SKS/ 6
Semester: III

Memberi kesempatan kepada mahasiswa untuk bisa menyusun

rencana penelitian terapan atau kajian kasus nyata atau implementasi
model dengan metodologi yang dikembangkan ke dalam problem di
TUJUAN bidang keahliannya secara analitis, kritis dan mandiri.

Kurikulum/Curriculum ITS : 2009-2014

PEMBELAJARAN/
To allow students to design a plan for conducting an applied research,
LEARNING
or real case evaluation, or model implementation, using a
OBJECTIVES
methodology which is developed from a research problem, which is
relevant to their fields of expertise. Students are expected to
implement their research activities analytically, critically, and
independently.

x Mahasiswa mampu merinci permasalahan serta memantapkan

metoda pengumpulan data (termasuk melakukan persiapan,
pengumpulan data, pengolahan data serta penyajian data yang
KOMPETENSI/ diperlukan) serta memilih teknik analisis yang diperlukan untuk
COMPETENCY melaksanakan penelitiannya
x Mahasiswa mampu merancang, melakukan verifikasi, validasi,
menganalisis, mensintesis dan mengevaluasi materi penelitian
secara kritis untuk memperoleh hasil penelitian yang direncanakan 29
 x Mahasiswa mampu menyusun laporan penelitiannya dalam
bentuk karya ilmiah yang dapat dipresentasikan dalam forum
ilmiah sesuai dengan tata tulis dan kaidah ilmiah yang berlaku,
mempertahankan argumentasi ilmiahnya terhadap semua
pembuktian yang diperoleh dalam proses penelitiannya, serta
mampu berkomunikasi secara efektif secara lisan maupun tertulis

x Students are able to elaborate problems and stabilize the data

collection method (including do the preparation, data collection,
data processing and presentation of data required) and to select
analytical techniques which is necessary to carry out the research
x Students are able to design, verify, validate, analyze, synthesize
and evaluate their research objects critically to obtain results of
the planned research
x Students able to write their research reports in the form of
scientific paper and present it in a scientific forum. Preparation of
the research reports should be done in accordance to scientific
writing scientific principles and procedures. Students should be
able to communicate and defend their scientific arguments of their
research in written or oral presentation

x Hussey, J. dan Hussey, R. Business Research: A Practical Guide for

Undergraduate and Postgraduate Students, Macmillan Business.

PUSTAKA x Program Pasca Sarjana. Pedoman Penyusunan Tesis. Surabaya:

Program Pasca sarjana ITS, 2006.
UTAMA/
REFERENCES x Program Pasca Sarjana. Buku Panduan Baku Mutu. Surabaya:

Kurikulum/Curriculum ITS : 2009-2014

Program Pasca sarjana ITS, 2006.

30
SILABUS KURIKULUM/COURSE SYLLABUS

PM092101: ETIKA BISNIS

MATA KULIAH/ PM092101: Business Ethics
COURSE TITLE Credits: 2 SKS/ 2
Semester: IV

Kurikulum/Curriculum ITS : 2009-2014

Mahasiswa memahami dan menerapkan etika dalam bisnis serta
memahami bahwa setiap keputusan aktivitas bisnis akan berinteraksi
TUJUAN
dan bisa memberikan dampak kepada masyarakat dan lingkungan.
PEMBELAJARAN/
LEARNING Students are able to understand and to apply ethics in business and to
OBJECTIVES understand that every decision in business activities will interact and
give impacts to the community and the environment.

x Mahasiswa memahami dengan baik dan dapat mengaplikasikan

etika dalam menjalankan bisnis yang sehat
x Mahasiswa mampu mengembangkan prinsip-prinsip etika dalam
KOMPETENSI/ bisnis terhadap customer, partner, dan internal perusahaan
COMPETENCY
x Mahasiswa memahami dengan baik hubungan timbal balik antara
bisnis dan lingkungan, kebijakan-kebijakan di bidang lingkungan,
efeknya terhadap aktifitas bisnis dan keuntungan perusahaan,
serta konsep sistem manajemen lingkungan 31
 x Students have a good understanding and are able to apply ethics in
a healthy business
x Students are able to develop the principles of business ethics to
customers, partners and in companies internally
x Students are able to understand the relationship between business
and environment, environmental policies, its effects to business
activities and the companys benefits, and the concepts of
environmental management system

x Teori stakeholder (budaya pelanggan dalam kaitannya dengan

sistem dokumentasi/kontrak, kerjasama), Corporate Social
Responsibility; hubungan antara hukum dan etika
x Etika pengambilan keputusan, dimensi etika manajer dalam
pengambilan keputusan bisnis, kemampuan untuk membuat
keputusan yang bijaksana dan penuh pertimbangan dalam
lingkungan bisnis yang komplek dan penuh tekanan, teori etika
bisnis, konsep-konsep etika sebagai landasan utama dalam
pengambilan keputusan yang menyangkut moral korporat, seperti
skandal, pelecehan seksual dan diskriminasi
x Hubungan antara bisnis dan lingkungan, pengaruh aktifitas bisnis
terhadap kualitas lingkungan, pengaruh kebijakan lingkungan
terhadap aktifitas dan keuntungan bisnis

POKOK x Pengenalan konsep dasar kebijakan lingkungan berikut

instrumennya, serta dampaknya terhadap bisnis. Penyebab
BAHASAN/
terjadinya masalah lingkungan, alternatif tujuan kebijakan
SUBJECTS

Kurikulum/Curriculum ITS : 2009-2014

lingkungan dan relevansinya, konsep-konsep sistem manajemen
lingkungan untuk meminimisasi dampak lingkungan dari aktifitas
bisnis

x Stakeholder theory (customer culture in relation to the system

documentation/contract, cooperation), Corporate Social
Responsibility; the relationship between law and ethics
x Ethical decision-making, ethical dimensions of managers in
business decision making, ability to make wise decisions and
concerns in a complex business environment, which faces high
pressure, theory of business ethics, ethical concepts as the main
foundation in decision making concerning corporate moral, such as
scandals, sexual harassment and discrimination
x Relationship between business and environment, influence of
business activities on environmental quality, environmental policy 32
 influence on business activities and profits
x Introduction to the basic concepts of environmental policy and its
instruments, and its impact on business. Causes of environmental
problems, alternatives of environmental policy objectives and its
relevance, concepts of environmental management systems for
minimizing environmental impacts on business activities

PUSTAKA x Cairncross, F., Costing the Earth, Harvard Business School Press,
UTAMA/ 1992.
REFERENCES x Reinhardt, F., Vietor, R., Business Management and the Natural
Environment, Cases and Text. Southwest Publishing, 1996.

Kurikulum/Curriculum ITS : 2009-2014

SILABUS KURIKULUM/COURSE SYLLABUS

PM092205: MANAJEMEN STRATEGI

MATA KULIAH/ PM092205: Strategic Management
COURSE TITLE Credits: 2 SKS/ 2
Semester: IV

Mata kuliah ini dimaksudkan untuk mengintegrasikan matakuliah-

matakuliah business functions yang telah diberikan pada semester-
TUJUAN
semester terdahulu. Topik-topik yang dibahas meliputi analisis
PEMBELAJARAN/
lingkungan, industri dan kompetisi, sumberdaya strategik perusahaan,
LEARNING
strategi-strategi kompetitif, kooperatif dan korporasi, evaluasi opsi-
OBJECTIVES
opsi strategik, dan implementasi strategi dalam perangkat-perangkat
struktur, sistim dan budaya organisasi. Studi kasus diberikan sebagai 33
bagian integral matakuliah ini dalam upaya mempertajam kemampuan
 analitik mahasiswa.

This course is intended to integrate business function courses that have

been given at the earlier semesters. The topics discussed include
environmental analysis, industry and competition, company strategic
resources, competitive strategies, cooperative and corporation,
evaluation of strategic options and strategy implementation in the
structure devices, system and organization culture. Case studies are
given as integral parts of this course in order to sharpen students
analytical skills.

x Mahasiswa diharapkan mampu melakukan analisis atas

lingkungan, industri, kompetisi dan sumberdaya strategik
perusahaan
x Mahasiswa mampu melakukan pemetaan keberadaan strategik
perusahaan dalam dimensi-dimensi kapabilitas, peluang dan
ancaman
x Mahasiswa dapat mengembangkan dan memilih opsi strategik
yang tepat dan mengimplementasikan opsi strategik yang dipilih
dalam rancangan struktur, sistim dan budaya organisasi yang
sesuai
KOMPETENSI/
COMPETENCY
x Students are expected to be able to conduct analysis on company
environment, activities, competition and strategic resources
x Students are able to map the company's strategic presence in the

Kurikulum/Curriculum ITS : 2009-2014

dimensions of capabilities, opportunities and threats

x Students are able to develop and to select the appropriate

strategic options and to implement the selected strategic option in
designing relevant appropriate structures, systems and
organizational culture

x Proses manajemen strategi: overview, pengembangan strategi:

penetapan visi, misi, tujuan dan perumusan strategi
x Industri dan analisis daya saing, strategi dan daya saing dalam
POKOK
pasar global, evaluasi kapabilitas daya saing dan sumber-daya
BAHASAN/ perusahaan, strategi dan daya saing
SUBJECTS
x Model-model bisnis strategis, manajemen internal organisasi
untuk eksekusi
x Strategi budaya korporasi dan leadership
34
 x Studi kasus

x Strategic management process: overview, strategy development:

vision, mision, goal and strategy establishment
x Industry and competitiveness analysis, strategy and
competitiveness in global market, capability evaluation of
corporate competitiveness and resources, strategy and
competitiveness
x Strategic business models, management of internal organization
for execution
x Corporate culture and leadership strategies
x Case studies

x Barney, J. B., Gaining and Sustaining Competitive Advantage, 3/e.

Upper Saddle River, NJ: Pearson Education, Inc., 2007.
x Child, J., and Faulkner, D., Strategies of Cooperation: Managing
Alliances, Networks, and Joint Ventures, 2/e. Oxford: Oxford
University Press, 2005.

PUSTAKA x Fleisher, Craig S., and Babette E. B., Strategic and Competitive
UTAMA/ Analysis: Methods and Techniques for Analyzing Business
Competition, New Jersey, Upper Saddle River: Pearson Education,
REFERENCES
Inc., 2003.
x Hax, A. C., and Majluf, N. S., The Strategy Concept and Process: A
Pragmatic Approach, Englewood Cliffs, NJ: Prentice-Hall, Inc.,
1991.

Kurikulum/Curriculum ITS : 2009-2014

x Porter, M. E., Competitive Strategy: Techniques for Analyzing
Industries and Competitors, New York: The Free Press, 1980.

35