Po Eee sa tias Strategy | Consulting | Digital | Technology | Operations High performance. Delivered. Igniting Growth in Consumer Technology New findings from the 2016 Accenture Digital Consumer Survey for communications, media and technology companies, polling PERO Ree Rl eae CTE el TA10) Smartphone market has reached maturity Cae ene ucts Se ag nea Cea RO ener oad in the next 12 months Sey eC POIES acme eur Tae else lal} oer ener ee OWN SRC ec mee ld Overall only 13% plan to increase spending 9} O/o on smartphones, tablets and laptops atch rch S| 5 ECan uO RC STC On Uno emer unc enc ss Syed Saray as iTS Lack of a “WOW" factor failing to attract new consumers 47% are satisfied with their current smartphones and are not planning to replace it over the next 12 months. Eee RTI eee (SF EUR er RU R Mia AI eee hacia ee \ 4 4 FeO Cr eee C Cr ee Or eet Se ee Reese Tenn Roadblocks to lol Adoption Price, security and ease of use are top barriers to loT adoption Lack of value perception EIN mei ecgiee-lol ia les OL ae ne aCe Pence ets a PMCS Canadien: Oem 47% have privacy and security concerns Consumers continue to have issues using their loT devices SETAE CRC a OR Te Sa ara ee) menu est non es io 149 said the set-up didn't proceed proj 4 - 5% points pe NS eo Ey cea ese Cert ee eee eg Cote This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an, assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association Rete eee