Target Market Rev.

Marketing aspects
Market is the most essential part of which the business can now have the insight on building
strong relationship in order to gain loyalty from the customers on their, wants and needs that is better
than the competitors.
In relation to our business, named The Pizza Hub has a target market from the age of 17 to 69 years old
in the city of Legazpi, We use some formula to determine and analyze the demand and supply for the
service to know whether the proposal project is feasible and has the ability to penetrate the market.
Buyers/User and Uses
Customers often search for a way to get together with the people they want to be with, and they
always make it sure to have food as part of their quality time. The idea led us to the development of the
eating with concept in our business that will provide something more in nowadays products, something
that will compensate on what they are pay paying for.
Product
A product is the item offered for sale. It can be a service or an item, physical or a virtual. Every
product is made at a cost and each is sold at a price. Each product has a useful life after which it needs
replacement, and a life cycle after which it has to be re-invented. Our Product in our business, The Pizza
Hub, are different kinds of pizza that will catch from the eye to the taste of each Bicolanos.
Our product was conceptualized by our group that loves eating pizza, as for this, we gathered our ideas
regarding on what would be our ideal pizza toppings that we usually want to see and taste. We also
asked our target customers if they also agree on what we are thinking, and the result was made us
decide to continue developing the product into a more profitable way of sharing.
We have new products that we have researched and adapted like Twisted crust pizza, Pizza bomb and
Coned pizza that will surely love by the people. The Pizza Hub also added Carbonara, Spaghetti, Fries,
mojos, Chicken wings & Rice, and Drinks that will add up to the taste of our customers.
The Pizza Hub main products
New Pizza products Other Favorite Pizza Product

(By pizza base category)
Twisted Crust Pizza Cheese base Pizza
Coned Pizza DelCheeseius Pizza
Pizza Bomb PepoCheese Pizza
Bicol Express Pizza Meat Base Pizza
Longganizza Pizza Manzo CarnePizza
Beef Base Pizza
Beef in a thin Pizza
Veggie Base Pizza
Mushirumun Pizza
Veggie in Crust Pizza
Other Pizza Hub products

Side dishes
Carbonara
Spaghetti
Mojos
French Fries
Corn Casserole
Chicken Wings
Rice
Drinks
Coke
Sprite
Royal
Pineapple Juice
Iced Tea
Our Mission: To provide our customers with the quality pizza and service, through thick and thin.
Our Vision: Is to see guests who come through the doors back time and time again with a smile as the
result of our performance and hard work yesterday and the day before.
Pricing
- Is the process whereby a business sets the price at which it will sell its products and services,
and may be part of the business's marketing plan
Customers now are getting wiser on spending money on the product that they will use for them
and for their family. Every product is made at a cost and each is sold at a price. The price that can be
charged depends on the market, the quality, the marketing and the segment that is targeted.
We currently use the Cost base pricing as for the pizza prices. This is based on the costs that we
applied from creating our product through tests and basically computing its components and applying all
essential additional costs that earning the profit should cover up.
Promotion
As a key marketing element, promotion comprises communications tactics used to educate
consumers, increase demand, and differentiate brands.
The Pizza Hub set a variety of promotional strategy that will introduce the Pizza business.
Creating a Facebook Fan Page that will update about the latest products, future events and eye-
catching photos of our pizza.
- In this fan page, managers will bring about creative ideas from our customers that will help us to
innovate and add more ideas and recipes or even another product to our The Pizza Hub.
Advertising a radio commercial that will help our customer remind our existence to the customers
all throughout (pending ---time), this will also be the way to help customers identify our location.
Like the other pizza restaurants, we will going to set up tarpaulins that includes our brand name,
other main product photo and our location that will serve as a guide to our future customers.
Place
We choose to be a family and friends oriented theme that will gather and enjoy our product
together. We are located in Landco Business Park, Legazpi City, near Erins Cafe.
We designed the concept of the Pizza Hub basing on how we can impress continuously our customers
not only on we give them quality menu that we have but also considered the look and feel pleasing factor.
We consulted a drafting graduate and has a background in interior designing.
Pricing Scheme for the Eleven Products of the Pizza Hub
Product Price Size or Quantity
Twisted Crust Pizza P170.00 5 Pieces of Twisted Pizza
Coned Pizza P130.00 3 Pieces of Coned Pizza
Pizza Bomb P180.00 10 Pieces of Pizza Bomb
Solo P140.00
Bicol Express Pizza Double P190.00
Family P350.00
Solo P115.00
Longganizza Pizza Double P160.00
Family P370.00
Solo P120.00
DelCheeseus Pizza Double P190.00
Family P320.00
Solo P120.00
PepoCheese Pizza Double P200.00
Family P350.00
Solo P160.00
Manzo Carne Pizza Double P240.00
Family P370.00
Solo P150.00
Beef in a thin Pizza Double P210.00
Family P320.00
Solo P125.00
Mushirumun Pizza Double P180.00
Family P300.00
Solo P110.00
Veggie in a crust Pizza Double P155.00
Family P220.00
Sales Policies
A sales policy acts as a shield for both customer and the company, as part of the marketing mix.
For agreeing terms, the exchange of the product and service at a time is a reasonable for your funding
required for such and need to be completed. Pizza Hub will have a Pay as you go Policy.
1. The Pizza Hub will going to have a Pay as you go policy.

2. All transactions in terms of the product per se are payable in cash only.
3. Cancellation of order must be done before the order has been served or else, the order will
now consider sold and will ready for a payment.
4. Certain customers may experience immediate actions in case of comments/complaints
regarding on our product and/or services.
5. The pizza hub must issue an official receipt for every purchase of product available.
6. Before the customer will leave the table, the service crew must ensure that the payment is
complete through the proper asking and checking for the payment.
Service Life Cycle

The Pizza Hub will undergo the four (4) stages of Life Cycle: Market Introduction, Growth,
Maturity, and Declining Stage.
Market Introduction Stage

This is the first stage in a product'slife cycle. This is the point of product launch, market entry, and
user-trial by the product innovators for the customers. At this stage competitions are visible and sales are
slow and difficult, and the manufacture must incur heavy promotional expenditure to 'educate' the public.
The main objective here is to generate primary demand (demand for the product class) instead of the
selective demand (demand for a specific brand). Prices may be set low to deter imitators with skimpy
margins (penetration strategy). 5 days ahead of our opening day, an advertisement on a popular radio
station will be aired for a formal announcement of our opening. On the starting first day of our operation,
we will set 2 large size of high definition sound speakers to attract customers and call on their attentions.
Together with this, we will set a small size stall outside our store to give away free taste of small size of
our main pizza dishes that we have.
Growth Stage
This is the stage where its typically characterized by a strong growth in sales and profits, and
business gains a high level of popularity, the profit margins, as well as the overall amount of profit, will
increase. This makes it possible for businesses to invest more money in the promotional activity to
maximize the potential of this growth stage. This will also help us to improve and develop some facilities
like adding more speed for the current Wi-Fi connection that we have in the current operations. In many
ways, we will increase our customer related services that we will provide our customers to receive
positive feedbacks from our clean and convenient to dine.
Maturity Stage
This will be the stage where challenges are going to be sort of tough for a business. The primary
focus for this stage is maintaining the market share in the face of a number of different trials. As part of
innovative ways to promote the product in this stage, customers may avail a Buy a whole and take a
slice promo, where a customer will purchase a one (1) (any size) and they may enjoy another slice of
pizza the same as what they ordered.
Declining Stage
This is the stage; consumers will typically stop buying some product and look for something
newer and something better. The Pizza Hub may now offer and introduce new pizza flavors that will add
to the craving appetite of our customers.
Competitive Advantage
Competitive advantage involves communicating a greater perceived value to a target market than
its competitors can provide. This can be achieved through many avenues including offering a better-
quality product or service, lowering prices and increasing marketing efforts. Sustainable competitive
advantage refers to maintaining a favorable position over the long term, which can help boost a
company's image in the marketplace, its valuation and its future earning potential.
The Pizza Hub will have a competitive advantage by means of offering different kinds of pizza that major
pizza restaurants do not offer like (Twisted Pizza with Dip, Coned Pizza, Pizza bomb, Bicol Express Pizza
and Longganizza).
Channel of Distribution
Below is a flow chart that shows the channel distribution from raw materials of the suppliers such
as, processed meat/beef, and crust. The business The Pizza Hub will be the one that will produce pizza
and sell it as a product to the customer for them to use. The Customers, after purchase will be called
consumers to use the product.
SUPPLIERS
The Pizza Hub

Storage
Customers/Co
nsumers
Business Information
Business Name: The Pizza Hub

Location: Legazpi City,
Proponents: John Mark Pesebre
Jereco Romeo Cadag
Karen Deblois
Business form of Ownership: Partnership
Company or Restaurant Policies
Policies and procedures establish the rules of conduct within an organization, outlining the
responsibilities of both employees and employers. Those are in place to protect the rights of workers as
well as the business interests of employers.
1. The Pizza Hub will be open from 9 AM to 9 PM every day.

a. Some factors may be depending only on weather or any fortuitous events.
2. Employees are obliged to wear their uniform during their working hours.
a. They cannot use their uniforms outside the establishment, without any company related
activities on purpose.
b. They must purchase half of the price of the uniform that will be using for the Pizza Hub.
c. Employees will be a member of Bureau of Internal Revenue (BIR), Social Security System
(SSS), Philhealth- Health Insurance Corporation (PHIC) Home Development Mutual Fund
(HDMF/Pag-ibig) (or if already a member, they must be updated by the company).
3. Transactions are done to the cashier only.
a. Particular missing amount in the counter will be responsibility of the cashier to pay.
4. The Pizza Hub will be accepting payments through cash basis only.
5. Smoking, Drinking Liquor, Using mobile phones or any electronic gadgets inside the workplace
during store operation hours are strictly prohibited.
a. Any employee/s going to work that is under the influence of liquor or drugs, (including
employees who has a scent of smoke/cigar are not allowed to enter the establishment (Security
guard will be in charge).
6. Employees must act friendly to the customers.
a. Any complaints regarding on employees behavior will be acted upon by the manager.
7. Employees must observed personal cleanliness.
8. Maintain Cleanliness and orderliness around the restaurant premises.
9. Everyone must respect their co-employees, manager/owner.
10. Once a week day off for each of the employees is scheduled properly and must be followed.
11. Complaints about the products or Service that are/is rendered will be instantly acted in a
appropriately by the manager or the owner (if present and available).
12. Physical Inventory for direct materials will be conduct weekly.
Target Market
The target market of the proposal is the people whose ages from 17 years old and above,
particularly from the age bracket 17-69. The market will be the young professional, and professional from
different offices, business men, and ordinary people who want to try our products and services.
Competitors
List of Existing Competitors
Business Name Location
Shakeys Pacific Mall Legazpi, City
Greenwich Pacific Mall Legazpi, City
Eatalia Pizza and Pasta Benny Imperial St. Legazpi City
Uncle Tons Pizza, Pasta and Grill Tula Tula Legazpi City
God Father Sikatuna St. Old Albay, Albay
Mexita Pizza Alternate Road Legazpi City
Red CheesePizza Cabangan Legazpi City
I Love Sysig Inasal Pacific Mall Legazpi
Indirect Competitors
Business Name Location
El Bonitos LCC Mall Legazpi City
LotsA Pizza LCC Mall Legazpi City
Break Time LCC Mall Legazpi City
El Bonitos Pacific Mall Legazpi City 2nd Floor

Population of Legaspi City
Total Historical Population of Legaspi City
Year Total Population Ages 17-69 Above
2011 122,600
2012 124,525
2013 126, 480
2014 128,466
2015 130,483
TOTAL 632,554
Source of data: NSO
The table above shows the total historical population of Legazpi City ages 17-69 years old above
from 2011 - 2015
Total Projected Population of Legazpi City
Year Total Population Ages 17-69 Above
2016 132,532
2017 134,613
2018 136,726
2019 138,873
2020 141,053
TOTAL 683,797
Source of data: NSO
The table above shows the total projected population of Legazpi City ages 17-69 years old above
from 2016-2020.
Demand/Supply Analysis
The Pizza Hub is a Pizza Restaurant. This business aims to provide a high and different kind of
food with reasonable price. Demand Analysis is the process of identifying the percentage of total
population who are willing and able to buy the proposal products. The most vital factor for its demand
includes the population growth, income of the people, quality of the products, the competitors, and
feasibility of the project site. However people are seeking for a high quality food yet affordable.
Historical Target Market of the Pizza Hub in Legazpi City
Year Total Population Ages Target Market
17-69
2011 122,600(100%) 122,600
2012 124,525(100%) 124,525
2013 126, 480(100%) 126, 480
2014 128,466(100%) 128,466
2015 130,483(100%) 130,483
The table above shown the Historical Target Market of Pizza in Legazpi City signifies the
regular Pizza eater. To get the target market we multiply by 100% to the population.
Projected Target Market of Coned Pizza in Legazpi City
Year Total Population ages Target Market
17-69
2016 132,532 (86%) 113,978
2017 134,613 (86%) 115,767
2018 136,726 (86%) 117,584
2019 138,873 (86%) 119,431
2020 141,053 (86%) 121,306
The table above shown the Projected Target Market Coned Pizza in Legazpi City 86%
signifies the population willing to try the Coned Pizza. To get the target market we multiply by
86% to the population.
Projected Target Market of Twisted Pizza in Legazpi City
17-69
2016 132,532 (81%) 107,351
2017 134,613 (81%) 109,037
2018 136,726 (81%) 110,748
2019 138,873 (81%) 112,487
2020 141,053 (81%) 114,253
The table above shown the Projected Target Market Twisted Pizza in Legazpi City 81%
signifies the population willing to try the Twisted Pizza. To get the target market we multiply by
81% to the population
Projected Target Market of Pizza Bomb in Legazpi City
17-69
2016 132,532 (90%) 119,279
2017 134,613 (90%) 121,152
2018 136,726 (90%) 123,053
2019 138,873 (90%) 124,986
2020 141,053 (90%) 126,948
The table above shown the Projected Target Market Pizza Bomb in Legazpi City 90%
signifies the population willing to try the Pizza Bomb. To get the target market we multiply by 90%
to the population.
Projected Target Market of Bicol Express Pizza in Legazpi City
17-69
2016 132,532 (73%) 96,748
2017 134,613 (73%) 98,267
2018 136,726 (73%) 99,810
2019 138,873 (73%) 101,377
2020 141,053 (73%) 102,969
The table above shown the Projected Target Market Longganissa Pizza in Legazpi City
73% signifies the population willing to try the Longganissa Pizza. To get the target market we
multiply by 73% to the population.

Projected Target Market of Longganissa Pizza in Legazpi City
17-69
2016 132,532 (76%) 100,724
2017 134,613 (76%) 102,306
2018 136,726 (76%) 103,912
2019 138,873 (76%) 105,543
2020 141,053 (76%) 107,200
Historical Target Market of Delcheeseius Pizza in Legazpi City
17-69
2011 122,600(80%) 98,080
2012 124,525(80%) 99,620
2013 126, 480(80%) 101,184
2014 128,466(80%) 102,773
2015 130,483(80%) 104,386
The table shown above shows the Historical Target Market of Delcheeseius Pizza in
Legazpi. 80% signifies the population willing to try the Delcheeseius Pizza. To get the target
market we multiply 80% to the total population.

Historical Target Market of PepoCheese Pizza in Legazpi City
17-69
2011 122,600(81%) 99,306
2012 124,525(81%) 100,865
2013 126, 480(81%) 102,449
2014 128,466(81%) 104,057
912015 130,483(81%) 105,691
The table shown above shows the Historical Target Market PepoCheese Pizza in
Legazpi City. 81% signifies the population willing to try PepoCheese Pizza. To get the target
Historical Target Market of Mushirumun Pizza in Legazpi City
17-69
2011 122,600(66%) 80,916
2012 124,525(66%) 82,187
2013 126, 480(66%) 83,477
2014 128,466(66%) 84,788
2015 130,483(66%) 86,119
The table shown above shows the Historical Target Market of Mushirumun Pizza Legazpi
City. 66% signifies the population willing to try Mushirumun Pizza. To get the target market we
multiply 66% to the total population.

Historical Target Market of Veggie in Crust Pizza in Legazpi City
17-69
2011 122,600(69%) 84,594
2012 124,525(69%) 85,922
2013 126, 480(69%) 87,271
2014 128,466(69%) 88,642
2015 130,483(69%) 90,033
The table shown above shows the Historical Target Market of Veggie in Crust Pizza in
Legazpi City. 69% signifies the population willing to try the Veggie in Crust Pizza. To get the
target market we multiply 69% to the total population.
Historical Target Market of Beef in a Thin Pizza in Legazpi City
17-69
2011 122,600(66%) 80,916
2012 124,525(66%) 82,187
2013 126, 480(66%) 83,477
2014 128,466(66%) 84,788
2015 130,483(66%) 86,119
The table shown above shows the Historical Target Market of Beef in a Thin Pizza in
Legazpi City. 66% signifies the population willing to try the Beef in a Thin Pizza. To get the target

HistoricalTarget Market of Manzo Carne Pizza in Legazpi City
17-69
2011 122,600(61%) 74,786
2012 124,525(61%) 75,960
2013 126, 480(61%) 77,153
2014 128,466(61%) 78,364
2015 130,483(61%) 79,595
The table shown above shows the Historical Target Market of Manzo Carne Pizza in
Legazpi City. 61% signifies the population willing to try the loaded cheese burger. To get the
target market we multiply by 61% to the total population.
Total Historical Target Market of in Legazpi City
(Longganizza Pizza, Bicol Express Pizza, Coned Pizza, Twisted Pizza, Pizza Bomb)
Year Longganisa Bicol Express Coned Pizza Twisted Pizza Pizza Bomb
Pizza Pizza
2011 93,176 93,176 105,436 99,306 110,340
2012 94,639 94,639 107,092 100,865 112,073
2013 96,125 96,125 108,773 102,449 113,832
2014 97,634 97,634 110,481 104,057 115,619
2015 99,167 99,167 112,215 105,691 117,435
The Table above shows the total historical target market of Longganizza Pizza, Bicol Express
Pizza, Coned Pizza, Twisted Pizza, and Pizza Bomb the computation of total historical target market is
shown in the appendices.

Total Historical Target Market of in Legazpi City
(Delcheeseius Pizza, PepoCheese Pizza, Mushirumun Pizza, Veggie in Crust Pizza, Beef in a
Thin Pizza, Manzo Carne Pizza)
Year Delcheeseius PepoCheese Mushirumun Veggie in Beef in a Manzo

Pizza Pizza Pizza Crust Thin Carne
Pizza Pizza Pizza
2011 98,080 99,306 80,916 84,594 80,916 74,786
2012 99,620 100,865 82,187 85,922 82,187 75,960
2013 101,184 102,449 83,477 87,271 83,477 77,153
2014 102,773 104,057 84,788 88,642 84,788 78,364
2015 104,386 105,691 86,119 90,033 86,119 79,595
The Table above shows the total historical target market of Delcheeseius Pizza,
PepoCheese Pizza, Mushirumun Pizza, Veggie in Crust Pizza, Beef in a Thin Pizza, and Manzo
Carne Pizza the computation of total historical target market is shown in the appendices.
Projected Target Market of Coned Pizza in Legazpi City
17-69
2016 132,532 (86%) 113,978
2017 134,613 (86%) 115,767
2018 136,726 (86%) 117,584
2019 138,873 (86%) 119,431
2020 141,053 (86%) 121,306
The table above shown the Projected Target Market Coned Pizza in Legazpi City 86%
signifies the population willing to try the Coned Pizza. To get the target market we multiply by
Projected Target Market of Twisted Pizza in Legazpi City
17-69
2016 132,532 (81%) 107,351
2017 134,613 (81%) 109,037
2018 136,726 (81%) 110,748
2019 138,873 (81%) 112,487
2020 141,053 (81%) 114,253
The table above shown the Projected Target Market Twisted Pizza in Legazpi City 81%
signifies the population willing to try the Twisted Pizza. To get the target market we multiply by

Projected Target Market of Pizza Bomb in Legazpi City
17-69
2016 132,532 (90%) 119,279
2017 134,613 (90%) 121,152
2018 136,726 (90%) 123,053
2019 138,873 (90%) 124,986
2020 141,053 (90%) 126,948
The table above shown the Projected Target Market Pizza Bomb in Legazpi City 90%
signifies the population willing to try the Pizza Bomb. To get the target market we multiply by 90%
to the population.
Projected Target Market of Bicol Express Pizza in Legazpi City
17-69
2016 132,532 (73%) 96,748
2017 134,613 (73%) 98,267
2018 136,726 (73%) 99,810
2019 138,873 (73%) 101,377
2020 141,053 (73%) 102,969

Projected Target Market of Longganissa Pizza in Legazpi City
17-69
2016 132,532 (76%) 100,724
2017 134,613 (76%) 102,306
2018 136,726 (76%) 103,912
2019 138,873 (76%) 105,543
2020 141,053 (76%) 107,200
Projected Target Market of Delcheeseius Pizza in Legazpi City
17-69
2016 132,532 (80%) 106,026
2017 134,613 (80%) 107, 690
2018 136,726 (80%) 109,381
2019 138,873 (80%) 111,098
2020 141,053 (80%) 112,842
The table above shown the Projected Target Market of Delcheeseius Pizza in Legazpi
City 80% signifies the population willing to try the Delcheeseius Pizza. To get the target market
we multiply by 80% to the population.

Projected Target Market of PepoCheese Pizza in Legazpi City
17-69
2016 132,532 (81%) 107, 351
2017 134,613 (81%) 109, 037
2018 136,726 (81%) 110, 748
2019 138,873 (81%) 112,487
2020 141,053 (81%) 114,253
The table above shown the Projected Target Market of PepoCheese Pizza in Legazpi
City 81% signifies the population willing to try the PepoCheese Pizza. To get the target market we
Projected Target Market of Mushirumun Pizza in Legazpi City
17-69
2016 132,532 (66%) 87,471
2017 134,613 (66%) 88,845
2018 136,726 (66%) 90,239
2019 138,873 (66%) 91,656
2020 141,053 (66%) 93,095
The table above shown the Projected Target Market of Mushirumun Pizza in Legazpi City
66% signifies the population willing to try the Mushirumun Pizza. To get the target market we

Projected Target Market of Veggie in Crust Pizza in Legazpi City
17-69
2016 132,532 (69%) 91,447
2017 134,613 (69%) 91,883
2018 136,726 (69%) 94,341
2019 138,873 (69%) 95,822
2020 141,053 (69%) 97,327
The table above shown the Projected Target Market of Veggie in Crust Pizza in Legazpi
City 69% signifies the population willing to try the Veggie in Crust Pizza. To get the target market
Projected Target Market of Beef in a Thin Pizza in Legazpi City
17-69
2016 132,532 (66%) 87,471
2017 134,613 (66%) 88,845
2018 136,726 (66%) 90,239
2019 138,873 (66%) 91,656
2020 141,053 (66%) 93,095
The table above shown the Projected Target Market of Beef in a Thin Pizza in Legazpi
City 66% signifies the population willing to try the Beef in a Thin Pizza. To get the target market

Projected Target Market of Manzo Carne Pizza in Legazpi City
17-69
2016 132,532 (61%) 80,845
2017 134,613 (61%) 82,114
2018 136,726 (61%) 83,403
2019 138,873 (61%) 84,713
2020 141,053 (61%) 86,042
The table above shown the Projected Target Market of Manzo Carne Pizza in Legazpi
City 61% signifies the population willing to try the Manzo Carne Pizza. To get the target market
Total Projected Target Market of in Legazpi City
(Longganizza Pizza, Bicol Express Pizza, Coned Pizza, Twisted Pizza, Pizza Bomb)
Year Longganizza Bicol Express Coned Pizza Twisted Pizza Pizza Bomb
Pizza Pizza
2016 100,724 96,748 113,978 107,351 119,279
2017 102,306 98,267 115,767 109,037 121,152
2018 103,912 99,810 117,584 110,748 123,053
2019 105,543 101,377 119,431 112,487 124,986
2020 107,200 102,969 121,306 114,253 126,948
The Table above shows the total historical target market of Longganizza Pizza, Bicol Express Pizza,
Coned Pizza, Twisted Pizza, and Pizza Bomb the computation of total historical target market is shown in
the appendices.
Total Projected Target Market of in Legazpi City
(Delcheeseius Pizza, PepoCheese Pizza, Mushirumun Pizza, Veggie in Crust Pizza, Beef in a Thin Pizza,
Manzo Carne Pizza)
Year Delcheeseius PepoCheese Mushirumun Veggie Beef in Manzo

Pizza Pizza Pizza in Crust a Thin Carne
Pizza Pizza Pizza
2016 106,026 107, 351 87,471 91,447 87,471 80,845
2017 107, 690 109, 037 88,845 91,883 88,845 82,114
2018 109,381 110, 748 90,239 94,341 90,239 83,403
2019 111,098 112,487 91,656 95,822 91,656 84,713
2020 112,842 114,253 93,095 97,327 93,095 86,042
The Table above shows the total Projected target market of Delcheeseius Pizza, PepoCheese
Pizza, Mushirumun Pizza, Veggie in Crust Pizza, Beef in a Thin Pizza, and Manzo Carne Pizza the
computation of total historical target market is shown in the appendices.

Historical Annual Demand of Pizza Coned in Legazpi City
Year Total Target Market Average Annual Total Target

Ages 17-69 Consumption for Demand
Pizza Coned
2011 82,142(86%) 245 17,307,319
2012 83,432(86%) 245 17,579,122
2013 84,742(86%) 245 17,855,139
2014 86,072(86%) 245 18,135,370
2015 87,424(86%) 245 18,420,237
The table shown above shows the Average Annual Consumption Pizza Coned and Total
target market. The 86% signifies the regular Pizza Coned. 86% derived from the total target
market who wants to Pizza Coned.
Historical Annual Demand of Twisted Pizza in Legazpi City

Twisted Pizza
2011 99,306(81%) 266 21,396,471
2012 100,866(81%) 266 21,732,588
2013 102,449(81%) 266 22,073,666
2014 104,057(81%) 266 22,420,121
2015 105,692(81%) 266 22,772,398
The table shown above shows the Average Annual Consumption Twisted Pizza and Total
target market. The 81% signifies the regular Twisted Pizza. 81% derived from the total target
market who wants to Twisted Pizza.

Historical Annual Demand of Pizza Bomb in Legazpi City

Twisted Pizza
2011 110,340(90%) 274 27,209,844
2012 112,073(90%) 274 27,637,202
2013 113,832(90%) 274 28,070,971
2014 115,620(90%) 274 28,511,892
2015 117,435(90%) 274 28,959,471
The table shown above shows the Average Annual Consumption Pizza Bomb and Total
target market. The 90% signifies the regular Pizza Bomb. 90% derived from the total target
market who wants to Twisted Pizza
Historical Annual Demand of Bicol Express Pizza (Solo) in Legazpi City

Bicol Express Pizza
2011 60,074(73%) 179 7,849,970
2012 61,018(73%) 179 7,973,222
2013 61,976(73%) 179 8,097,228
2014 62,949(73%) 179 8,225,546
2015 63,937(73%) 179 8,354,648
The table shown above shows the Average Annual Consumption of Bicol Express Pizza
(Solo) and Total target market. The 73% signifies the regular Bicol Express Pizza (Solo). 73%
derived from the total target market who wants to Bicol Express Pizza (Solo).
Historical Annual Demand of Bicol Express Pizza (Double) in Legazpi City

Bicol Express Pizza
2011 20,842(73%) 62 943,309
2012 21,170(73%) 62 958,154
2013 21,502(73%) 62 973,181
2014 21,840(73%) 62 988,478
2015 22,183(73%) 62 1,004,003
(Double) and Total target market. The 73% signifies the regular Bicol Express Pizza (Double).
73% derived from the total target market who wants to Bicol Express Pizza (Double).
Historical Annual Demand of Bicol Express Pizza (Family) in Legazpi City

Bicol Express Pizza
2011 12,260(73%) 37 331,142
2012 12,453(73%) 37 336,356
2013 12,648(73%) 37 341,622
2014 12,847(73%) 37 346,997
2015 13,049(73%) 37 352,453
(Family) and Total target market. The 73% signifies the regular Bicol Express Pizza (Family).
73% derived from the total target market who wants to Bicol Express Pizza (Family).
Historical Annual Demand of Longganizza Pizza (Solo) in Legazpi City

Longganizza Pizza
2011 56,396(76%) 168 7,200,641
2012 57,282(76%) 168 7,313,766
2013 58,181(76%) 168 7,428,550
2014 59,095(76%) 168 7,545,250
2015 60,023(76%) 168 7,663,737
The table shown above shows the Average Annual Consumption of Longganizza Pizza
(Solo) and Total target market. The 76% signifies the regular Longganizza Pizza (Solo). 76%
derived from the total target market who wants to Longganizza Pizza (Solo).
Historical Annual Demand of Longganizza Pizza (Double) in Legazpi City

Longganizza Pizza
2011 18,390 (76%) 55 768,702
2012 18,679(76%) 55 780,782
2013 18,972(76%) 55 793,030
2014 19,270(76%) 55 805,486
2015 19,573(76%) 55 818,151
(Double) and Total target market. The 76% signifies the regular Longganizza Pizza (Double).
76% derived from the total target market who wants to Longganizza Pizza (Double).
Historical Annual Demand of Longganizza Pizza (Family) in Legazpi City

Longganizza Pizza
2011 15,938 (76%) 48 581,418
2012 16,188(76%) 48 590,538
2013 16,443(76%) 48 599,841
2014 16,701(76%) 48 609,252
2015 16,963(76%) 48 618,810
(Family) and Total target market. The 76% signifies the regular Longganizza Pizza (Family). 76%
derived from the total target market who wants to Longganizza Pizza (Family).
Historical Annual Demand of Delcheeseius Pizza (Solo) in Legazpi City

Delcheeseius Pizza
2011 72,334(80%) 215 12,441,448
2012 73,470 (80%) 215 12,636,840
2013 74,624 (80%) 215 12,835,328
2014 75,795 (80%) 215 13,036,740
2015 76,985 (80%) 215 13,241,420
The table shown above shows the Average Annual Consumption of Delcheeseius Pizza
(Solo) and Total target market. The 80% signifies the regular Delcheeseius Pizza buyer. 80%
derived from the total target market who wants to Delcheeseius Pizza (Solo).
Historical Annual Demand of Delcheeseius Pizza (Double) in Legazpi City

Delcheeseius Pizza
2011 17,164(80%) 51 700,291
2012 17,434(80%) 51 711,307
2013 17,707(80%) 51 722,446
2014 17,985(80%) 51 733,788
2015 18,268(80%) 51 745,334
(Double) and Total target market. The 80% signifies the regular Delcheeseius Pizza buyer. 80%
derived from the total target market who wants to Delcheeseius Pizza (Double)
Historical Annual Demand of Delcheeseius Pizza (Family) in Legazpi City

Delcheeseius Pizza
2011 23,294(80%) 69 1,285,829
2012 23,660(80%) 69 1,306,032
2013 24,031(80%) 69 1,326,511
2014 24,409(80%) 69 1,347,377
2015 24,792(80%) 69 1,368,518
(Family) and Total target market. The 80% signifies the regular Delcheeseius Pizza buyer. 80%
derived from the total target market who wants to Delcheeseius Pizza (Family).
Historical Annual Demand of PepoCheese Pizza (Solo) in Legazpi City

PepoCheese Pizza
2011 57,622(81%) 172 8,027,897
2012 58,527(81%) 172 8,153,982
2013 59,446(81%) 172 8,282,017
2014 60,380(81%) 172 8,412,142
2015 61,327(81%) 172 8,544,0
The table shown above shows the Average Annual Consumption of PepoCheese Pizza
(Solo) and Total target market. The 81% signifies the regular PepoCheese Pizza buyer. 81%
derived from the total target market who wants to PepoCheese Pizza (Solo).
Historical Annual Demand of PepoCheese Pizza (Double) in Legazpi City

PepoCheese Pizza
2011 23,294(81%) 69 1,301,902
2012 23,660(81%) 69 1,322,357
2013 24,032(81%) 69 1,343,148
2014 24,409 (81%) 69 1,364,219
2015 24,792(81%) 69 1,385,625
(Double) and Total target market. The 81% signifies the regular PepoCheese Pizza buyer. 81%
derived from the total target market who wants to PepoCheese Pizza (Double)
Historical Annual Demand of PepoCheese Pizza (Family) in Legazpi City

PepoCheese Pizza
2011 17,164 (81%) 51 709,045
2012 17,434 (81%) 51 720,199
2013 17,708 (81%) 51 731,517
2014 17,986 (81%) 51 743,002
2015 18,268 (81%) 51 754,651
(Family) and Total target market. The 81% signifies the regular PepoCheese Pizza buyer. 81%
derived from the total target market who wants to PepoCheese Pizza (Family).
Historical Annual Demand of Mushirumun Pizza (Solo) in Legazpi City

Mushirumun Pizza
2011 50,266(66%) 150 4,976,334
2012 51,055(66%) 150 5,054,445
2013 51,857(66%) 150 5,133,843
2014 52,672(66%) 150 5,214,528
2015 53,499(66%) 150 5,296,401
The table shown above shows the Average Annual Consumption of Mushirumun Pizza
(Solo) and Total target market. The 66% signifies the regular Mushirumun Pizza buyer. 66%
derived from the total target market who wants to Mushirumun Pizza (Solo).
Historical Annual Demand of Mushirumun Pizza (Double) in Legazpi City

Mushirumun Pizza
2011 12,260(66%) 37 299,389
2012 12,453(66%) 37 304,102
2013 12,648 (66%) 37 308,864
2014 12,847(66%) 37 313,724
2015 13,049(66%) 37 318,657
(Double) and Total target market. The 66% signifies the regular Mushirumun Pizza buyer. 66%
derived from the total target market who wants to Mushirumun Pizza (Double).
Historical Annual Demand of Mushirumun Pizza (Family) in Legazpi City

Mushirumun Pizza
2011 22,068(66%) 66 961,282
2012 22,415(66%) 66 976,397
2013 22,767(66%) 66 991,731
2014 23,124 (66%) 66 1,007,281
2015 23,487(66%) 66 1,023,094
(Family) and Total target market. The 66% signifies the regular Mushirumun Pizza buyer. 66%
derived from the total target market who wants to Mushirumun Pizza (Family).
Historical Annual Demand of Veggie In Crust Pizza (Solo) in Legazpi City

Veggie In Crust
Pizza
2011 55,170 (69%) 164 6,243,037
2012 56,037(69%) 164 6,341,147
2013 56,916(69%) 164 6,440,615
2014 57,810(69%) 164 6,541,780
2015 58,718(69%) 164 6,644,529
The table shown above shows the Average Annual Consumption of Veggie In Crust
Pizza (Solo) and Total target market. The 69% signifies the regular Veggie In Crust Pizza (Solo).
69% derived from the total target market who wants to Veggie In Crust Pizza (Solo).
Historical Annual Demand of Veggie In Crust Pizza (Double) in Legazpi City

Veggie In Crust
Pizza
2011 22,068(69%) 66 1,004,977
2012 22,415(69%) 66 1,020,779
2013 22,766(69%) 66 1,036,764
2014 23,124(69%) 66 1,053,067
2015 23,487(69%) 66 1,069,598
Pizza (Double) and Total target market. The 69% signifies the regular Veggie In Crust Pizza
(Solo). 69% derived from the total target market who wants to Veggie In Crust Pizza (Double).
Historical Annual Demand of Veggie In Crust Pizza (Family) in Legazpi City

Veggie In Crust
Pizza
2011 12,260(69%) 37 312,998
2012 12,453(69%) 37 317,925
2013 12,648(69%) 37 322,903
2014 12,847(69%) 37 327,984
2015 13,049(69%) 37 333,141
Pizza (Family) and Total target market. The 69% signifies the regular Veggie In Crust Pizza
(Family). 69% derived from the total target market who wants to Veggie In Crust Pizza (Family).
Historical Annual Demand of Beef in a thin a Pizza (Solo) in Legazpi City

Beef in a thin a Pizza
2011 53,944(66%) 161 5,732,089
2012 54,791(66%) 161 5,822,092
2013 55,652(66%) 161 5,913,582
2014 56,526(66%) 161 6,006,453
2015 57,413(66%) 161 6,100,705
The table shown above shows the Average Annual Consumption of Beef in a thin a Pizza
(Solo) and Total target market. The 66% signifies the regular Beef in a thin a Pizza (Solo). 66%
derived from the total target market who wants to Beef in a thin a Pizza (Solo).
Historical Annual Demand of Beef in a thin a Pizza (Double) in Legazpi City

2011 13,486(66%) 40 356,030
2012 13,698(66%) 40 361,627
2013 13,913(66%) 40 367,303
2014 14,132(66%) 40 373,085
2015 14,354(66%) 40 378,946
(Double) and Total target market. The 66% signifies the regular Beef in a thin a Pizza Double).
66% derived from the total target market who wants to Beef in a thin a Pizza (Double).
Historical Annual Demand of Beef in a thin a Pizza (Family) in Legazpi City

2011 19,616 (66%) 58 750,900
2012 19,924(66%) 58 762,691
2013 20,237(66%) 58 774,672
2014 20,555(66%) 58 786,845
2015 20,878(66%) 58 799,210
(Family) and Total target market. The 66% signifies the regular Beef in a thin a Pizza ( Family).
66% derived from the total target market who wants to Beef in a thin a Pizza (Family).
Historical Annual Demand of Manzo Carne Pizza (Solo) in Legazpi City

Manzo Carne Pizza
2011 45,362(61%) 135 3,735,561
2012 46,075(61%) 135 3,793,276
2013 46,798(61%) 135 3,853,815
2014 47,532(61%) 135 3,914,260
2015 48,279(61%) 135 3,975,776
The table shown above shows the Average Annual Consumption of Manzo Carne Pizza
(Solo) and Total target market. The 61% signifies the regular Manzo Carne Pizza (Solo). 61%
derived from the total target market who wants to Manzo Carne Pizza (Solo)
Historical Annual Demand of Manzo Carne Pizza (Double) in Legazpi City

Manzo Carne Pizza
2011 20,842(61%) 62 788,244
2012 21,170(61%) 62 800,649
2013 21,502(61%) 62 813,206
2014 21,840(61%) 62 824,627
2015 22,182(61%) 62 838,923
(Double) and Total target market. The 61% signifies the regular Manzo Carne Pizza (Double).
61% derived from the total target market who wants to Manzo Carne Pizza (Double).
Historical Annual Demand of Manzo Carne Pizza (Family) in Legazpi City

Manzo Carne Pizza
2011 14,712(61%) 44 394,870
2012 14,943(61%) 44 401,070
2013 15,178(61%) 44 407,378
2014 15,416(61%) 44 413,765
2015 15,658(61%) 44 420,261
(Family) and Total target market. The 61% signifies the regular Manzo Carne Pizza (Family).
61% derived from the total target market who wants to Manzo Carne Pizza (Family).
Historical Annual Supply of Existing Competitors for Pizza Cone
Competitors Historical Years
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 0 0 0 0 0
Eatalia Pizza and Pasta 0 0 0 0 0
Uncle Tons Pizza, Pasta and Grill 0 0 0 0 0
God Father 0 0 0 0 0
Mexita Pizza 0 0 0 0 0
Red Cheese Pizza 0 0 0 0 0
I Love SysigInasal 0 0 0 0 0
TOTAL 0 0 0 0 0
Historical Annual Supply of Existing Competitors for Twisted Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 0 0 0 0 0
TOTAL 0 0 0 0 0
Historical Annual Supply of Existing Competitors for PizzaBomb
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 0 0 0 0 0
TOTAL 0 0 0 0 0
Historical Annual Supply of Existing Competitors for Solo (8) Beef-based Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 0 0 0 0 0
Red Cheese Pizza 1,905 2,241 2,637 3,102 3,650
TOTAL 1,905 2,241 2,637 3,102 3,650

Historical Annual Supply of Existing Competitors for Solo (8) Meat-based Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 876 1,252 1,789 2,555 3,650
Red Cheese Pizza 1,905 2,241 2,637 3,102 3,650
TOTAL 2,781 3,493 4,426 5,657 7,300
Historical Annual Supply of Existing Competitors for Solo (8) Veggie-based Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 88 125 179 256 365
Red Cheese Pizza 2,859 3,363 3,956 4,654 5,475
TOTAL 2,947 3,488 4,135 4,910 5,840
Historical Annual Supply of Existing Competitors for Solo (8) Cheese-based Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 528 751 1,073 1,533 2,190
Red Cheese Pizza 1,905 2,241 2,637 3,102 3,650
TOTAL 2,433 2,992 3,710 4,635 5,840
Historical Annual Supply of Existing Competitors for Solo (8) Basic Cheese Pizza
2011 2012 2013 2014 2015
Shakeys 0 0 0 0 0
Greenwich 2,629 3,756 5,366 7,665 10,950
TOTAL 2,629 3,756 5,366 7,665 10,950
Historical Annual Supply of Existing Competitors for Double (12) Beef-based Pizza
2011 2012 2013 2014 2015
Shakeys 439 627 895 1,278 1,825
Greenwich 439 627 895 1,278 1,825
God Father 1,677 1,863 2,070 2,300 2,555
Mexita Pizza 2,503 2,751 3,023 3,322 3,650
Red Cheese Pizza 3,811 4,483 5,274 6,205 7,300
TOTAL 8,869 10,351 12,157 14,383 17,155

Historical Annual Supply of Existing Competitors for Double (12) Meat-based Pizza
2011 2012 2013 2014 2015
Shakeys 876 1,252 1,789 2,555 3,650
Greenwich 1,314 1,877 2,682 3,832 5,475
Eatalia Pizza and Pasta 1,670 3,036 5,520 10,037 18,250
Uncle Tons Pizza, Pasta and Grill 4,573 5,380 6,329 7,446 8,760
God Father 3,593 3,992 4,435 4,928 5,475
Mexita Pizza 3,755 4,126 4,534 4,982 5,475
Red Cheese Pizza 5,716 6,725 7,912 9,308 10,950
TOTAL 21,497 26,388 33,201 43,088 58,035
Historical Annual Supply of Existing Competitors for Double (12) Veggie-based Pizza
2011 2012 2013 2014 2015
Shakeys 439 627 895 1,278 1,825
Greenwich 176 251 358 511 730
Eatalia Pizza and Pasta 1,002 1,822 3,313 6,023 10,950
God Father 1,437 1,597 1,774 1,971 2,190
Mexita Pizza 1,733 1,904 2,116 2,325 2,555

Red Cheese Pizza 2,859 3,363 3,956 4,654 5,475
TOTAL 7,646 9,564 12,412 16,762 23,725
Historical Annual Supply of Existing Competitors for Double (12) Cheese-based Pizza
2011 2012 2013 2014 2015
Shakeys 263 376 537 767 1,095
Greenwich 439 627 895 1,278 1,825
Eatalia Pizza and Pasta 668 1,214 2,208 4,015 7,300
God Father 2,395 2,661 2,957 3,285 3,650
Mexita Pizza 5,006 5,501 6,045 6,643 7,300
Red Cheese Pizza 2,859 3,363 3,956 4,654 5,475
I Love SysigInasal 1,144 1,346 1,583 1,862 2,190
TOTAL 12,964 15,312 18,445 22,814 29,200

Historical Annual Supply of Existing Competitors for Double (12) Basic Cheese Pizza
2011 2012 2013 2014 2015
Shakeys 263 376 537 767 1,095
Greenwich 1,051 1,502 2,146 3,066 4,380
The Godfather 1,198 1,331 1,479 1,643 1,825
TOTAL 2,702 3,433 4,426 5,786 7,665
Historical Annual Supply of Existing Competitors for Family (14) Beef-basedPizza
2011 2012 2013 2014 2015
Shakeys 876 1,252 1,789 2,555 3,650
Greenwich 88 125 179 256 365
The Godfather 956 1,065 1,183 1,314 1,460
Red Cheese Pizza 4,763 5,604 6,593 7,756 9,125
TOTAL 6,246 7,421 8,850 10,604 12,775
Historical Annual Supply of Existing Competitors for Family (14) Meat-based Pizza
2011 2012 2013 2014 2015
Shakeys 1,753 2,504 3,577 5,110 7,300
Greenwich 263 376 537 767 1,095
The Godfather 1,916 2,129 2,365 2,628 2,920
Red Cheese Pizza 4,763 5,604 6,593 7,756 9,125
TOTAL 8,695 10,613 13,072 16,261 20,440

Historical Annual Supply of Existing Competitors for Family (14) Veggie-based Pizza
2011 2012 2013 2014 2015
Shakeys 876 1,252 1,789 2,555 3,650
Greenwich 0 0 0 0 0
The Godfather 479 532 591 657 730
Red Cheese Pizza 3,811 4,483 5,274 6,205 7,300
TOTAL 5,166 6,267 7,654 9,417 11,680
Historical Annual Supply of Existing Competitors for Family (14) Cheese-based Pizza
2011 2012 2013 2014 2015
Shakeys 876 1,252 1,789 2,555 3,650
Greenwich 876 1,252 1,789 2,555 3,650
The Godfather 1,198 1,331 1,479 1,643 1,825
Red Cheese Pizza 1,905 2,241 2,637 3,102 3,650
I Love SysigInasal 571 672 791 931 1,095
TOTAL 5,426 6,748 8,485 10,786 13,870
Historical Annual Supply of Existing Competitors for Family (14) Basic Cheese Pizza
2011 2012 2013 2014 2015
Shakeys 876 1,252 1,789 2,555 3,650
Greenwich 439 627 895 1,278 1,825
The Godfather 718 798 887 986 1,095
TOTAL 2,033 2,677 3,571 4,819 6,570

Projected Annual Supply of Existing Competitors for Solo (8) Beef Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 0 0 0 0 0
Greenwich 0 0 0 0 0
Eatalia Pizza, Pasta 0 0 0 0 0
and Grill
Uncle Tons Pizza, 0 0 0 0 0
Pasta and Grill
The Godfather 0 0 0 0 0
Mexita 0 0 0 0 0
Red Cheese Pizza 4,198 4,828 5,552 6,385 7,343
I Love Sisig 0 0 0 0 0
Total 4,198 4,828 5,552 6,385 7,343
Projected Annual Supply of Existing Competitors for Solo (8) Meat Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 0 0 0 0 0
Greenwich 4,745 6,169 8,020 10,426 13,554
and Grill
Pasta and Grill
Mexita 0 0 0 0 0
Red Cheese Pizza 4,198 4,828 5,552 6,385 7,343
Total 8,943 10,997 13,572 16,811 20,897
Projected Annual Supply of Existing Competitors for Solo (8) Veggie Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 0 0 0 0 0
Greenwich 475 618 803 1,044 1,357
and Grill
Pasta and Grill
Mexita 0 0 0 0 0
Red Cheese Pizza 6,296 7,240 8,326 9,575 11,011
Total 6,771 7,858 9,129 10,619 12,368
Projected Annual Supply of Existing Competitors for Solo (8) Cheese Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 0 0 0 0 0
Greenwich 2,847 3,701 4,811 6,254 8,130
and Grill
Pasta and Grill
Mexita 0 0 0 0 0
Red Cheese Pizza 4,198 4,828 5,552 6,385 7,343
Total 7,045 8,529 10,363 12,363 15,473
Projected Annual Supply of Existing Competitors for Solo (8) Basic Cheese Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 0 0 0 0 0
Greenwich 14,235 18,506 24,058 31,275 40,658
and Grill
Pasta and Grill
Mexita 0 0 0 0 0
Total 14,235 18,506 24,058 31,275 40,658
Projected Annual Supply of Existing Competitors for Medium (12) Beef Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 2,373 3,085 4,011 5,214 6,778
Greenwich 2,373 3,085 4,011 5,214 6,778
and Grill
Pasta and Grill
The Godfather 2,811 3,092 3,401 3,741 4,115
Mexita 3,979 4,337 4,727 5,152 5,616
Red Cheese Pizza 8,395 9,654 11,102 12,767 14,682
Total 19,931 23,253 27,252 32,088 37,969
Projected Annual Supply of Existing Competitors for Medium (12) Meat Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 4,745 6,169 8,020 10,426 13,554
Greenwich 7,118 9,253 12,029 15,638 20,329
Eatalia Pizza, Pasta 18,250 26,463 38,371 55,638 80,554
and Grill
Uncle Tons Pizza, 11,753 13,516 15,543 17,874 20,555
Pasta and Grill
The Godfather 6,023 6,625 7,286 8,015 8,817
Mexita 5,968 6,505 7,090 7,728 8,424
Red Cheese Pizza 12,593 14,482 16,654 19,152 22,025
Total 66,450 83,013 104,993 134,471 174,258
Projected Annual Supply of Existing Competitors for Medium (12) Veggie Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 2,373 3,085 4,011 5,214 6,778
Greenwich 949 1,234 1,604 2,085 2,711
and Grill
Pasta and Grill
The Godfather 2,409 2,650 2,915 3,207 3,528
Mexita 2,785 3,036 3,309 3,607 3,931
Red Cheese Pizza 6,296 7,240 8,326 9,575 10,111
Total 30,690 40,268 53,548 72,093 97,246
Projected Annual Supply of Existing Competitors for Medium (12) Cheese-Based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 1,423 1,850 2,405 3,127 4,065
Greenwich 2,373 3,085 4,011 5,214 6,778
and Grill
Uncle Tons Pizza, 785 903 1,038 1,194 1,373
Pasta and Grill
The Godfather 4,015 4,417 4,858 5,344 5,878
Mexita 7,957 8,673 9,453 10,304 11,231
Red Cheese Pizza 6,296 7,240 8,326 9,575 11,011
I Love Sisig 2,519 2,897 3,332 3,832 4,407
Total 35,958 44,418 55,678 70,860 91,534
Projected Annual Supply of Existing Competitors for Medium (12) Basic Cheese Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 1,424 1,851 2,406 3,128 4,066
Greenwich 5,694 7,402 9,623 12,509 16,262
Eatalia Pizza, Pasta
0 0 0 0 0
and Grill
Uncle Tons Pizza, 420 483 555 638 733
Pasta and Grill
The Godfather 2,099 2,414 2,776 3,192 3,671
Mexita 0 0 0 0 0
Total 9,637 12,150 15,360 19,467 24,732
Projected Annual Supply of Existing Competitors for Family (14) Beef-based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 4,745 6,169 8,020 10,426 13,554
Greenwich 475 618 803 1,044 1,357
0 0 0 0 0
and Grill
Pasta and Grill
The Godfather 1,606 1,767 1,944 2,138 2,352
Mexita 0 0 0 0 0
Red Cheese Pizza 10,494 12,068 13,878 15,960 18,354
Total 17,320 20,622 24,645 29,568 35,617
Projected Annual Supply of Existing Competitors for Family (14) Meat-based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 9,490 12,337 28,375 36,887 47,953
Greenwich 1,424 1,851 2,406 3,128 4,066
0 0 0 0 0
and Grill
Uncle Tons Pizza,
0 0 0 0 0
Pasta and Grill
The Godfather 3,212 3,533 3,886 4,274 4,701
Mexita 0 0 0 0 0
Red Cheese Pizza 10,494 12,068 13,878 15,960 18,354
Total 24,620 29,789 48,545 60,249 75,074
Projected Annual Supply of Existing Competitors for Family (14) Veggie-based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 4,745 6,169 8,020 10,426 13,554
Greenwich 0 0 0 0 0
and Grill
Pasta and Grill
The Godfather 803 883 971 1,068 1,175
Mexita 0 0 0 0 0
Red Cheese Pizza 8,395 9,654 11,102 12,767 14,682
Total 13,943 16,706 20,093 24,261 29,411
Projected Annual Supply of Existing Competitors for Family (14) Cheese-based Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 4,745 6,169 8,020 10,426 13,554
Greenwich 4,745 6,169 8,020 10,426 13,554
and Grill
Pasta and Grill
The Godfather 2,008 2,209 2,430 2,673 2,940
Mexita 0 0 0 0 0
Red Cheese Pizza 4,198 4,828 5,552 6,385 7,343
Total 15,696 19,375 24,022 29,910 37,391
Projected Annual Supply of Existing Competitors for Family (14) Basic Cheese Pizza
Historical Years
Competitors 2016 2017 2018 2019 2020
Shakeys 4,745 6,169 8,020 10,426 13,554
Greenwich 2,373 3,085 4,011 5,214 6,778
and Grill
Pasta and Grill
The Godfather 1,205 1,325 1,457 1,603 1,763
Mexita 0 0 0 0 0
Total 8,323 10,579 13,488 17,243 22,095
MARKET GAP
Projected Demand-Supply Gap of Pizza Cone

Year Demand Analysis Supply Analysis Market Gap
2016 24,015,165 0 24,015,165
2017 24,392,107 0 24,392,107
2018 24,774,949 0 24,774,949
2019 25,164,112 0 25,164,112
2020 25,559,174 0 25,559,174
Projected Demand-Supply Gap of Twisted Pizza

2016 23,129,846 0 23,129,846
2017 23,493,112 0 23,493,112
2018 23,861,764 0 23,861,764
2019 24,236,449 0 24,236,449
2020 24,616,951 0 24,616,951
Projected Demand-Supply Gap of Pizza Bomb

2016 29,414,201 0 29,414,201
2017 29,876,083 0 29,876,083
2018 30,344,870 0 30,344,870
2019 30,821,548 0 30,821,548
2020 31,305,377 0 31,305,377

Projected Demand-Supply Gap of Solo Beef in a Thin Pizza (8)

2016 6,196,446 11,022 6,185,424
2017 6,293,780 12,859 6,280,921
2018 6,392,708 14,696 6,378,012
2019 6,492,911 16,533 6,476,378
2020 6,594,814 18,370 6,576,444
Projected Demand-Supply Gap of Solo Manzo Carne Pizza (8)

2016 4,038,197 2,781 4,035,416
2017 4,101,606 6,986 4,094,620
2018 4,166,004 13,278 4,152,726
2019 4,231,390 22,628 4,208,762
2020 4,297,847 36,500 4,261,347
Projected Demand-Supply Gap of Solo Veggie in Crust Pizza (8)

2016 6,748,749 2,947 6,745,802
2017 6,854,780 6,976 6,847,804
2018 6,962,395 12,405 6,949,990
2019 7,071,708 19,640 7,052,068
2020 7,182,718 29,200 7,153,518

Projected Demand-Supply Gap of Solo Mushirumun Pizza (8)
2016 5,379,462 2,947 5,376,515
2017 5,463,909 6,976 5,456,933
2018 5,549,742 12,405 5,537,337
2019 5,636,862 19,640 5,617,222
2020 5,725,368 29,200 5,696,168
Projected Demand-Supply Gap of Solo DelCheeseius Pizza (8)

2016 13,449,368 2,433 13,446,935
2017 13,660,584 5,984 13,654,600
2018 13,875,068 11,130 13,863,938
2019 14,092,992 18,540 14,074,452
2020 14,314,184 29,200 14,284,984
Projected Demand-Supply Gap of Solo PepoCheese Pizza (8)

2016 8,678,382 2,433 8,675,949
2017 8,814,637 5,984 8,808,653
2018 8,952,982 11,130 8,941,852
2019 9,093,556 18,540 9,075,016
2020 9,236,219 29,200 9,207,019

Projected Demand-Supply Gap of Double Beef in a Thin Pizza (12)

2016 384,886 50,742 334,144
2017 390,905 59,199 331,706
2018 397,056 67,656 329,400
2019 403,286 76,113 327,173
2020 409,622 84,570 325,052
Projected Demand-Supply Gap of Double Manzo Carne Pizza (12)

2016 4,038,197 2,781 4,035,416
2017 4,101,606 6,986 4,094,620
2018 4,166,004 13,278 4,152,726
2019 4,231,390 22,628 4,208,762
2020 4,297,847 36,500 4,261,347
Projected Demand-Supply Gap of Double Veggie in Crust Pizza (12)

2016 6,748,749 2,947 6,745,802
2017 6,854,780 6,976 6,847,804
2018 6,962,395 12,405 6,949,990
2019 7,071,708 19,640 7,052,068
2020 7,182,718 29,200 7,153,518

Projected Demand-Supply Gap of Double Mushirumun Pizza (12)
2016 5,379,462 2,947 5,376,515
2017 5,463,909 6,976 5,456,933
2018 5,549,742 12,405 5,537,337
2019 5,636,862 19,640 5,617,222
2020 5,725,368 29,200 5,696,168
Projected Demand-Supply Gap of Double DelCheeseius Pizza (12)

2016 13,449,368 2,433 13,446,935
2017 13,660,584 5,984 13,654,600
2018 13,875,068 11,130 13,863,938
2019 14,092,992 18,540 14,074,452
2020 14,314,184 29,200 14,284,984
Projected Demand-Supply Gap of Double PepoCheese Pizza (12)

2016 8,678,382 2,433 8,675,949
2017 8,814,637 5,984 8,808,653
2018 8,952,982 11,130 8,941,852
2019 9,093,556 18,540 9,075,016
2020 9,236,219 29,200 9,207,019

Projected Demand-Supply Gap of Family Beef in a Thin Pizza (14)

2016 811,727 35,586 776,141
2017 824,475 41,517 782,958
2018 837,413 47,448 789,965
2019 850,582 53,379 797,203
2020 863,941 59,310 804,631
Projected Demand-Supply Gap of Family Manzo Carne Pizza (14)

2016 4,038,197 2,781 4,035,416
2017 4,101,606 6,986 4,094,620
2018 4,166,004 13,278 4,152,726
2019 4,231,390 22,628 4,208,762
2020 4,297,847 36,500 4,261,347
Projected Demand-Supply Gap of Family Veggie in Crust Pizza (14)

2016 6,748,749 2,947 6,745,802
2017 6,854,780 6,976 6,847,804
2018 6,962,395 12,405 6,949,990
2019 7,071,708 19,640 7,052,068
2020 7,182,718 29,200 7,153,518

Projected Demand-Supply Gap of Family Mushirumun Pizza (14)
2016 5,379,462 2,947 5,376,515
2017 5,463,909 6,976 5,456,933
2018 5,549,742 12,405 5,537,337
2019 5,636,862 19,640 5,617,222
2020 5,725,368 29,200 5,696,168
Projected Demand-Supply Gap of Family DelCheeseius Pizza (14)

2016 13,449,368 2,433 13,446,935
2017 13,660,584 5,984 13,654,600
2018 13,875,068 11,130 13,863,938
2019 14,092,992 18,540 14,074,452
2020 14,314,184 29,200 14,284,984
Projected Demand-Supply Gap of Family PepoCheese Pizza (14)

2016 8,678,382 2,433 8,675,949
2017 8,814,637 5,984 8,808,653
2018 8,952,982 11,130 8,941,852
2019 9,093,556 18,540 9,075,016
2020 9,236,219 29,200 9,207,019

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Marketing aspects

Buyers/User and Uses

New Pizza products Other Favorite Pizza Product

Other Pizza Hub products

Product Price Size or Quantity

Twisted Crust Pizza P170.00 5 Pieces of Twisted Pizza

Coned Pizza P130.00 3 Pieces of Coned Pizza

Pizza Bomb P180.00 10 Pieces of Pizza Bomb

1. The Pizza Hub will going to have a Pay as you go policy.

Service Life Cycle

Market Introduction Stage

The Pizza Hub

Business Name: The Pizza Hub

Business form of Ownership: Partnership

Company or Restaurant Policies

1. The Pizza Hub will be open from 9 AM to 9 PM every day.

List of Existing Competitors

Business Name Location

Shakeys Pacific Mall Legazpi, City

Greenwich Pacific Mall Legazpi, City

Eatalia Pizza and Pasta Benny Imperial St. Legazpi City

God Father Sikatuna St. Old Albay, Albay

Mexita Pizza Alternate Road Legazpi City

Red CheesePizza Cabangan Legazpi City

I Love Sysig Inasal Pacific Mall Legazpi

Business Name Location

El Bonitos LCC Mall Legazpi City

LotsA Pizza LCC Mall Legazpi City

Break Time LCC Mall Legazpi City

El Bonitos Pacific Mall Legazpi City 2nd Floor

Total Historical Population of Legaspi City

Year Total Population Ages 17-69 Above

2013 126, 480

Source of data: NSO

Total Projected Population of Legazpi City

Year Total Population Ages 17-69 Above

Source of data: NSO

Historical Target Market of the Pizza Hub in Legazpi City

Year Total Population Ages Target Market

2011 122,600(100%) 122,600

2012 124,525(100%) 124,525

2013 126, 480(100%) 126, 480

2014 128,466(100%) 128,466

2015 130,483(100%) 130,483

Year Total Population ages Target Market

2016 132,532 (86%) 113,978

2017 134,613 (86%) 115,767

2018 136,726 (86%) 117,584

2019 138,873 (86%) 119,431

2020 141,053 (86%) 121,306

86% to the population.

Projected Target Market of Twisted Pizza in Legazpi City

Year Total Population ages Target Market

2016 132,532 (81%) 107,351

2017 134,613 (81%) 109,037

2018 136,726 (81%) 110,748

2019 138,873 (81%) 112,487

2020 141,053 (81%) 114,253

Year Total Population ages Target Market

2016 132,532 (90%) 119,279

2017 134,613 (90%) 121,152

2018 136,726 (90%) 123,053

2019 138,873 (90%) 124,986

2020 141,053 (90%) 126,948