Agenda

Introduction
MONTCO Today Overview
The Numbers
Affiliate Partners
ACJ Overview
Warren Buffetts 100-year Rule

[Buffett] invests in companies

virtually guaranteed to
withstand the test of time.

- The Motley Fool -

Hyper-Local Journalisms 100-year Rule

In 100 years people will

still want to . . .
know what is happening down the
street, around the corner, and
across town.
see their kids, grandkids, family,
neighbors and friends pictures in
the paper.
What is MONTCO.Today?

Online county business and community

journals
Accurate, credible, interesting (I didnt
know that) stories and images
Content that informs, engages, educates,
inspires
Community supported initiative
Not a journalism project
A Pennsylvania LLC
Sharing Montgomery
Countys Story
as it Happens
The Target Audience
Senior
Execs
Each countys Attorney
Bankers
most s

influential,
affluent
Entrepr B2B
and e-neurs Marketer
s
engaged
decision
Devel-
makers opers
Leaders
The Concept
Content relevant, credible business, cultural and community news
Positive written in an upbeat tone
Appealing Photos, graphs, maps and videos to illustrate and inform
Concise 200 to 300 word synopsis that can be read in 30 seconds or less
Fresh stories posted and updated throughout the day, every day
Online Interactive and easier to access than paper based delivery
Social links to posts shared on Facebook, LinkedIn, Twitter
Economical Leveraging technology, avoiding overhead
The Differentiator
Tone upbeat and positive posts celebrating business, culture & community
Biased toward celebrating the community
Non-divisive straight down the middle coverage of hot-button issues
Innovative wall between editorial, advertising is lowered
Community Partners work jointly with chambers / econ development
Revenue affiliate partners sustains, ads / events supplements
Companies/Nonprofits/Higher Ed pay to have their stories shared
Delivery hosted on web, headlines delivered via twice-daily emails
Social posts shared / promoted on Facebook, LinkedIn, Twitter
Our Reach
American Community Journals
Journal-in-a-box platform
Chester County (November 2014)
Montgomery County (May 2016)
Delaware County (May 2016)
Suburban LGBT community (Sept 2016()
Key metrics continue to grow
32,000+ combined subscribers
160,000 emails sent weekly
140,000 monthly pageviews
55+ Affiliate Partners
Next Step Community Journals
Community Journals By School District
Launch hyper-local community journals
By school district
Focused on
High school sports
Local business
Community events
Government boards
Elections
Etc.
The Numbers
MONTCO Today Demographics - Age

44 percent of subscribers are 45 or under

30 percent are senior level executives

Source: Google Analytics January 2017 through August 2017

MONTCO Today Demographics - Gender

52 percent of subscribers
are men

Source: Google Analytics January 2017 through August 2017

MONTCO Today Demographics - Geo

Readers spread around the

world, even Russia.

Source: Google Analytics January 2017 through August 2017

MONTCO Today Demographics - Geo

All fifty states

Source: Google Analytics January 2017 through August 2017

MONTCO Today Demographics - Geo

Followed by Pennsylvanians
across the state

Source: Google Analytics January 2017 through August 2017

MONTCO Today Stats
MONTCO Today subscribers continue to grow

26% of MONTCO Today subscribers are 4 and 5 star readers

MONTCO Today Stats

MONTCO Today subscribers appreciate our content

MONTCO Today
Industry Avg.
AM/PM Avg.
Open Rate 16.5% 28.6%
Click Through Rate 3.1% 12.4%
MONTCO Today Stats
Morning open rate consistent with industry average
Afternoon open rate 3X industry average
MONTCO Today Stats
MONTCO Today monthly readership continues to
grow .
Through the end of the month
35000

30000

25000

20000

15000

10000

5000

-5000

Visitors

Pageviews
Affiliate Partner
Program
Why Affiliate Partners?

Readers each visitor gets an uncluttered, easy to access,

shock-free experience that doesnt track their every click.

Partners each affiliate partner receives daily visibility

and opportunity to influence MONTCO Todays initiatives
with shared values and goals.

ACJ our overhead is reduced leaving more time to

innovate, generate quality content and draw new readers.
Affiliate Partner Options

Choice Forge Manor

Annual Investment $15,000 $10,000 $5,000

Exclusive Industry Position

Advisory Board Seat
Front & Post Page Logo
and Corresponding Link

Story & News Posts 6 8* 3 5* 1 2*

Careers Posts 3* 2* 1*

Thought Leadership Posts 6* 2* 1*

Calendar Events 5* 3* 1*

* - Per quarter
 Thank You!

For more information contact:

Ken Knickerbocker
Publisher
American Community Journals LLC
Phone:610.256.9571
Email: kknickerbocker@MONTCO.today