INTRODUCTION

OF

MASH AGRO FOODS LIMITED

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
INTRODUCTION
The Indian economy has witnessed major changes in its policies during the recent years.
It has now become more export oriented and one the major trusted areas in export is
processed frozen meat. The export opportunity in this line activity of business is
continuously rising.
In view of these export opportunities, major exporters of frozen meat are establishing
their own slaughter lines with meat processing plant for buffalo and sheep/ goat meat
.There is huge demand of products proposed to be manufactured with the widening of
demand- supply gap.

For several years export of meat from India was restricted due to poor quality of the meat
products and the obsolete condition at the slaughter house. In recent years the
government has made a conscious efforts to develop this sector and Indian meat now
compete with the meat coming from Australia & new Zealand into the gulf. In fact meat
exports are one the highest foreign exchange earners in the processed food area having
crossed over Rs.65000.00 million in 2006-07.

The government of various states has approved these projects and many of the units have
already started commercial production. Two companies promoted by Kerala small
industries development corporation and Punjab Agro industries corporation, Chandigarh
have been established in Kerala and Punjab respectively with production capacities of
10.000.00 M.T. p.a. and a company named ALKABEER EXPORTS LTD. has started a
unit at Medhak, Andhra Pradesh with a capacity of Rs.15,000.00 M.T. p.a. Recently West
Bengal Government has signed a MOU with a NRI company to establish plant with a
capacity 2500000 M.T p.a. in west Bengal. In Uttar Pradesh two units at district Unnao,
one unit in Lucknow, Khurja and Aligarh are established. Out of these foods Allana Ltd.,
the the largest group which is awarded as a number one meat frozen foods exporters from
Government of India and named as golden super company is being pioneer in this field.

Now, it is proposed to establish a modernized slaughtering & meat processing plant (Big
& Small Buffalo, Goat and sheep) complex at vill – Bichpari, Tehsil: Hasanganj,
Pargana- Ajgain, Distt- Unnao, under the umbrella of Mash Agro foods ltd. All activity
will be managed in proper hygienic condition and with the well developed modernized
technology. Those animals that become drought & slaughtered in small public places
which are harmful for society and environment will be slaughtered in this modernized
unit. This will be batter for society, environment & commercially viable also.

This is the modernized unit of its own type coming up at vill- Bichpari, Distt- Unnao with
modern equipped technology, with follow up of power hygienic condition. These
initiatives have been by, under the umbrella of Mash Group named as MASH AGRO

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
FOODS LTD., Vill- Bichpari, Tehsil: Hasanganj, Pargana- Ajgain, Distt-Unnao
(U.P.).

PROJECT AT GLANCE

M/S MASH AGRO FOODS LTD. has been established in the month of “July 10” for
the purpose of promoting “modernized slaughtering & meat processing”. The company is
in process of taken all the necessary approval which are Required to set up the proposed
unit like NOC from U.P Pollution Control Board, Lucknow, Certificate of Agricultural
and Processed Food Products Exports, Development Authority (APEDA) for Export of
food Products, certificate of import License (IEC), Provisional Certificate of SSI,
Membership of National Chamber of Commerce for slaughtering & Processing meat unit.

The capital outlay of the Project is expected to be Rs. 2000 lacs and employing about
100 Person in various categories. The proposed unit will slaughter & processing of
Buffalo meat, mutton poultry meat and other meat foods products and will including
rendering activity of by products/ waste organs and materials. The installed capacity of
slaughter plant is proposed to be 50 M.T. p.d.

The concern has already started the implementation of the project. The land for the
Project has been purchased at vill – Bichpari, Tehsil: Hasanganj, Pargana- Ajgain, Distt-
Unnao. The details for the factory building and the requirement of the plant &
machineries has already been finalized.

The quotation from the reputed Building contractors and suppliers of the plant and
Machineries are being obtained. It is expected that the unit can start of the construction of
the factory building after the due approval from director of industries.

The meat processing complex will comprise a modernized unit for the processed meat for
Export as well as in domestic market and the project will utilize local available rural
based live stocks which have outlived their useful life. There by remunerative return to
the rural farmers on one hand and valuable foreign exchange to the country on other
Hand.

The survey shows that the Indian buffalo meat is the best meat in the world, despite
having over 60% of the world’s buffalo population the Export of buffalo meat from India
remains at a very low rate, whereas other countries where buffalo population is much
low, they have very high realization. The fact has also revealed that the main reason for
Indian buffalo meats Export are showing substantial increase as compare with other
Countries, the reason is fear in the mind of importing countries of health hazards and UN
Hygienic condition under which existing meat processing units operates outside India, to
avoid the type of bottleneck and with a view to boost Export of buffalo meat and mutton
from India it has been decided to establish a modern plant configuring health conscious
standards.

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
DEMAND OUTLOOK & MARKETING

The proposed unit has been envisaged as Export as well as Domestic market oriented.
The product proposed to be produced by the project will be mainly frozen Buffalo meat.
India accounts for about 55% of the Global population of Buffalo and sheep / Goat. It is
estimated that by 2010 about 90 million Buffaloes and sheep/ Goat would be available for
slaughtering in India, potentially yielding about 9.2 million tones as against the Existing
production of only 3.5 million tones. More important India buffalo and sheep/Goat meat
is considered superior to even the Meat of Australia, New Zealand and other European
countries mainly because Indian animals are reared essentially on green and Natural
fedder. Indian buffalo meat is low in calories and cholesterol and has good quantity of
protein. Even now buffalo and sheep/Goat are the single most important component in
the total Export of meat products.

Since buffalo meat is consumed by a restricted section of people in the country thus most
of the meat and its products are exported. There is Good demand for this meat in west
Asia, Malaysia and some African Countries.

India’s export during 2006-07 was About 10, 00,000.00M.T. of processed meat products
Which Accounts only 3% of World Trade, and it not commensurate with the high animal
Population in India. Since India meat process in facilities confirming to standards, it will
find ready market in Middle East and other regions thus the group is setting the Halal
Certified meat plant.

The major markets where Indian meat is being sold presently are:

1. U.A.E
2. Kuwait
3. Bahrain
4. Oman
5. Muscat
6. Yemen
7. Iran
8. Mauritius
9. Turkey
10. Malaysia
11. Jordan
12. Doha
13. China
14. Russia
15. USA

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
 ( Refer country wise export details annexed with the project report under the head
market as annx-A and annx-B)

PROMOTERS

Mr. SAJID NADEEM

S/o. Late Mohd. Shamim R/o. 15/7-A Civil Lines, Kanpur aged about 45 Years, having
experience in Technical, Production, etc. He is engaged in this type Business since Last
20 years. Presently he is a Director/Partner in Mash International (P) ltd, M/S Shamim
Sons International, M/S Mash & Co. & M/s. Mash Agro Foods Ltd, kanpur the
company engaged in processed meat segment.

Mr. SHAHID WASEEM

S/o. Late Mohd. Shamim R/o. 15/7-A Civil Lines, Kanpur aged about 60 Years, having
Experience in technical, Production, Marketing etc. He is engaged in this type of business
since last 30 years. Presently he is a Director/Partner at Mash International (P) ltd, M/S
Shamim Sons International, M/S Mash & Co. & M/S. Mash Agro Foods Ltd,
Kanpur engaged in processed meat segment.

The other directors of the project are also the persons of technical knowledge and
experience and all of them have a strong key of financial networth to set up the unit of
proposed size.

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
TECHNICAL ASPECT

PROJECT LOCATION

The project is proposed to be Located at vill – Bichpari, Tehsil: Hasanganj, Pargana-

Ajgain, Distt- Unnao, at Lucknow Kanpur Highway. The company has purchased the
proposed land. The site layout is attached with the project report.

INFRASTUCTURE

The proposed factory area is very well developed with very good roads, lighting, water
communication etc. therefore, the unit will have all the basic infrastructure facilities. The
decision to set up unit at Lucknow-kanpur highway is because of air connectivity at
lucknow Amusi airport which is very nearer from the proposed factory site.

POWER REQUIRMENT

The power requirement of all these work i.e. modernization slaughtering processing of
meat (Big & Small buffalo, Goat / sheep) would be 1000 KVA. The company will take
the state electricity and in alternate keep the same capacity genset to have uninterrupted
production.

RAW MATERIAL

At the optimum level of operation the project slaughter shall process 50 MT per day of
raw material. The basic raw material required is the sheep, goat and buffalo meat. The
Raw Material is proposed to be procured from the Local markets and adjoining towns of
Agra, Mathura, Aligarh, Sikandra, Rao, Etah, Hathras, Kasganj Khurja and jalesar. With
a total buffalo population of Ever 80 million in our country (as per APEDA statistics).
There is no dearth of Raw Material Availability as per AEDA survey. In fact the area
wise availability of buffalos in the vicinity of the plant is as follows:

AREA LIVE STOCK (IN LACS)

Kanpur 2.47
Oriya 2.73
Etawah 2.10

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
Etah 2.85
Jalesar 1.91
Kasganj 2.12
Mathura 2.25
Khurja 2.65
Aligarh 2.87
Hathras 2.12

Thus the total requirement of live Stock required when the plant will run to its optimum
capacity is more favorable with the availability of buffalos in the vicinity of the plant.

POLLUTION & EFFLUENTS

WATER POLLUTION

The water used for proposed plant in cleaning and washing is expected to contain food
Particles, raw meat and fat pieces. The water is also expected to contain detergents that
may be used for cleaning purposes. As the raw meat shall be received dressed in poly
Bags, the contamination of water from animal bodies are not expected. And there is no
Chemical involved in food processing. It is also proposed that due care shall be taken to
contain the spill over the raw material to avoid contamination of the water used for
cleaning.

Despite various precautions envisaged a small quantity of food particles or meat pieces in
the cleaning water cannot be avoided. It will therefore, be necessary to treat the water
before final discharge. Thus the waste to be discharged per day is expected to have

The following parameters (Based on other foods industry outlets):

S.NO. Particulars Daily Outage

1 BOD <30Mg/1
2 PH 7.0-8.0
3 TSS <100 Mg/1
4 COD <250 Mg/1
5 Oil & Grease <10Mg/1

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
TREATMENT

To keep the BOD of the wastewater low it is proposed that the floors are first swept dry
to remove the solids waste, and it is also proposed to provide secreting of the Effluent the
Level of solids contaminants. The waste water discharged is expected to contain BOD
Caused by the organic matter and juice of food products.

The BOD of water shall be due to the food products and is expected to be at the levels as
Envisaged above after due preventive measures. The BOD is proposed to treat bio-
Logically by aerobic process. As the degradation of food may not enough nutrients like,
Nitrogen & phosphorous, it may be necessary to add sufficient quantity of nutrient. The
suspended solids are proposed to be removed in setting tank. The oil and grease area of
organic nature and shall be removed during the biological process and separately by
Grease trap. The solids food particles shall be removed by screening prior to
sedimentation and biological treatment. The final discharge of effluent shall confirm the
standards laid by U.P Pollution Control Board for discharge into Open server. The whole
process will be at international standard and as per the U.P. Pollution Control Authorities
norms.

SOLID WASTES

The solid wastes collected from the screens and sedimentation tank shall not have any
food particles either raw or decomposed. The same can be used as manure or disposed off
as filling of low laying area.

AIR POLLUTION

There is no Air pollution from the manufacturing process. The other possible sources of
Air pollution are the generator of capacity 1000 KVA where diesel will be used as fuel.
These Units do not require any air pollution control devices, hence no liquid effluent is
generated. In order to meet requirement pollution Rules, the stack heights from generator
set should be kept as per guidelines of the pollution control Board.

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
WATER REQUIREMENTS

Water is circulated in the condenser and it require making up the losses in the Condenser.
The make up requirement is 500000 Liters P.D. The make up should be locally available
or arranged through submersible pumps.

PRODUCTS/BY PRODUCTS:

The basic product is frozen meat. Minced meat is also produced; however it is also frozen
and packed before sale. Both these products are for export market. The by products: skin,
mutton tallow, meat bone meal, horns and hooves are sold in local market. Varies by
products, their usage property and packing details are as under:

Product/ By product Industrial use Weight Package size

Frozen meat Human 20 to 25 Kg Carton box 26’ *18’

consumption

Hide Leather Industry Approx 55 KG

Tallow Soap Industry 200 barrel

Meat bone meat Poultry/ animal feed 50KG 50KG Bag

( MBM)

Horns and hooves Oil extraction Approx 6 Kg Set of an aimal

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
MACHINERY DETAILS:

Various machineries required for the plant have been classified under two categories:
machinery and utility. While the machinery deals with the basic manufacturing process,
the utility services actually include three items: electrical, water and ETP. The major
machinery details are as under:

S.N. Machine Group Major contents in

machinery

01 Slaughter House Electric stimulator, Leg

chamber- high puller,
weighing plateform, cutters,
saws, conveyors, trolleys,
sterilizers etc.

02. Meat processing Unit Working plate forms-

tables-stripping machines-
shrinking machines-
trolleys- air curtain, -
sharpeners- lab equipment
etc.

03. Refrigeration Chilling room- buffer

chiller-blast/plate freezers-
cold storage etc.

04. Rendering Unit Cooker- decanter- hammer

mill- centrifuge- heat
exchanger- cooling tower –
water pump

05. Power generation Generator- panel- tanks-

pipe line etc and electric
installation

06 Water Treatment Plant Bore well pumps- cables-

switches etc.

07. Effeluent treatment plant ( ETP) Primary and secondary

treatment facility- lab and
advanced equipments

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)
QUALITY CONTROL:

Hygienic processing of meat and meat products and their distribution for consumption
particularly to the export markets, are to be done with utmost care. The company has
planned the processing as per APEDA guidelines and HACCP and ISO standards. Since
project is 100% EOU thus basic standards for control of bacterial is also kept in mind.

The qualified veterinarians and lab testers and other trained persons will be involved for
all quality control exercise.

MARKET :

The APEDA survey clearly states a very high growth year wise of buffalo meat ( as per
annx-A) and sheep/goat meat (as per annx-B).
Further the company will also utilize its own group companies existing network for the
sale.
The company also plans to set up its marketing offices in high demand countries.

IMPLEMENTATION PLAN

The company has already acquired the project land and as per board meeting held it has
decided to complete the project till Nov- 2011.
The company and its group units has a strong networth and banking relationship hence
fort confident in accomplishing the project at scheduled time.

MASH AGRO FOODS LIMITED R/O: 15/7-A Civil Lines, Kanpur

Works:- Vill - Bichpari, Tehsil: Hasanganj, Pargana - Ajgain, Distt-Unnao (U.P.)