Alexa Palley

Cell: (703) 300-0027

Email: lexi.palley@gmail.com

EDUCATION
James Madison University: Harrisonburg, VA August 2013- May 2017
Major: B.S., Communication Studies, Public Relations Concentration
Minor: Human Resource Development
Cumulative GPA: 3.6 Cum Laude
Study Abroad Program in Florence, Italy Spring 2016

AWARDS & SKILLS

Proficient in Adobe InDesign & Microsoft Office Suite
Social media marketing implementation via Facebook, Twitter, LinkedIn and Instagram.
Excellent written and oral communication skills
Customer service, multi-tasking, creativity, leadership, detail-oriented

EXPERIENCE
FedBid Inc.: Mclean, VA May 2017-Present
Marketplace Specialist
Perform market research techniques to identify and recruit prospective vendors to bid on government contracts for DOD, DHS,
DOS, and DOJ
Oversee the success of hundreds of government contracts through business development, generating over $100,000 in revenue
Develop relationships with domestic and international vendors to ensure client success and drive cost-savings

Cvent: Mclean, VA May 2016- August 2016

Marketing Intern
Demonstrated interpersonal skills to work with marketing team on meeting and event planning projects
Assisted with marketing collateral, administered travel packets and managed shipping of event materials
Implemented and managed a variety of team projects including morale boosters, quarterly team boosting exercises, etc.

Kastle Systems: Falls Church, VA May 2015- December 2015

Marketing Intern
Performed analysis of real estate marketing and sales data through CoStar Group
Prepared and presented PowerPoint presentation to senior management on how to maximize LinkedIn
Diligently entered contact information into contact management system: added 2,000 prospects into database

ACTIVITIES
Human Resource Development Society: Harrisonburg, VA September 2015- May 2017
Director of Public Relations
Coordinated information across social media to reinforce goals of the organization
Collaborated with team to tailor the timing of organization messages to coincide with campus and community calendars

Jalapeo Southwestern Grill: Harrisonburg, VA January 2015-May 2015

Public Relations Student Writer
Worked closely with owner to conduct research on market analysis to recognize the place of the business against its competitors
Composed press releases, newsletter, public service announcements and a feature story about the restaurant

Public Relations Student Society of America: Harrisonburg, VA September 2015- May 2017
Member
Learned the importance of networking and utilizing personal skills in the public relations industry
Participated in resume building workshops and enhance overall PR understanding

Alpha Kappa Psi Professional Business Fraternity: Harrisonburg, VA February 2014- May 2017
Marketing Committee Member
Worked as a team player to create an extensive, high-quality marketing plan to promote the fraternity
Created rush marketing materials including flyers and brochure, designed rush t-shirt, worked information tables, etc.