Bluetooth

brand usage
guide

Bluetooth SIG Proprietary

 About the Bluetooth Brand

we are champions Since its revelation in 1998, the Bluetooth brand has championed the idea that innovations
can accelerate faster, and technologies can reach further, if everyone and everything

of human innovation worked together.

Found today on billions of devices around the world, the Bluetooth brand represents an
essential technology that makes everyday experiences more enjoyable, rewarding, safe
and social. Today our brand is one of the most recognized, trusted and influential in the
worldand is an asset that should be grown, managed and protected.

Your participation in representing and promoting the Bluetooth brand mirrors the
responsibility of those developing the technology: to assure each experience we create is
precise, consistent, coherent and cooperative.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 2


Bluetooth brand
quick reference guide
This quick reference guide answers the most
commonly asked questions concerning use of the
Bluetooth trademarks. For complete guidelines,
including some exceptions, read the brand guide in
its entirety.
Requirements of Use
Only Bluetooth SIG member companies are
licensed to use the Bluetooth word mark and logos
in association with their products, as agreed to
in the Bluetooth Trademark License Agreement
(BTLA).The Bluetooth trademarks shall only be used
in relation to products that have undergone and
completed Bluetooth qualification and declaration
(collectively, the Bluetooth Qualification Process.)
Please be diligent in abiding by the branding
requirements detailed in this guide.
Bluetooth SIG Proprietary
Quick Reference Guide
Bluetooth Word Mark
Should not be used as a noun
Must always be displayed with a capital letter "B"
Should be accompanied by the registered trademark symbol, , on the first and most
prominent use
Should be made to stand out (e.g., underline, bold, italics) when first used in text
Must be used in English, unless translated into one of the four approved languages
For complete guidelines on the use of the word mark, visit pages 8-10
Bluetooth Figure Mark (Runic B and oval)
Must always use the registered trademark symbol,
May only be reproduced in blue, white or black
Must always be placed on a solid background
Must not alter the elements of the figure mark (e.g., change oval shape to circle or
square, rotate runic "B")
Appropriate free zone must surround all sides of the figure mark
The complete figure mark must be used. The only exception is on an electronic device
where the functionality icon, Runic B only, may be used
For complete guidelines on the use of the figure mark, visit pages 11-13
Bluetooth Combination Mark (Runic B and oval + word mark)
Must always use the registered trademark symbol,
Can only be reproduced in four combinations Blue figure mark/black word mark,
blue figure mark/white word mark, black figure mark/black word mark, white figure
mark/white word mark
Must always be placed on a solid background
Must not alter elements of the combination mark (e.g., cannot change font or size of
word mark element; do not move or change shape of figure mark element)
Appropriate free zone must surround all sides of the combination mark
For complete guidelines on the use of the combination mark, visit pages 14-15
Bluetooth Brand Guide | 3
table of contents
The Bluetooth Trademarks The Bluetooth
Introduction 2 Combination Mark
Quick Reference Guide 3 Introduction, Free Zone 14
Use with Symbol 5 Use with Licensee Products 15
Where to Apply Trademarks 7
Product Naming Conventions
The Bluetooth Word Mark End Product Naming 16
Application and Use 8 Component Product Naming 17
Acceptable Translations 8 Subsystem Product Naming 17
Correct Form 9
Use with Licensee Brand 10 Other Information
Tips on Use in Text 18
The Bluetooth Figure Mark Bluetooth
Introduction, Free Zone 11 Technology Boilerplate 18
Color and Resolution 12 Contact Information 19
Use on Electronic Displays 13

Bluetooth SIG Proprietary

 The Bluetooth Trademarks

the Bluetooth The Bluetooth word mark

Acceptable translations of the
Bluetooth word mark

trademarks
Bluetooth
Traditional Chinese
The Bluetooth SIGs rights in the Bluetooth word Simplified Chinese
mark encompass all upper and lower case, bold, Japanese
italicized or plain text representations of the word Korean
Bluetooth. Licensees can download Bluetooth
trademarks at www.bluetooth.com.

Please note that the Bluetooth SIG updated and

The Bluetooth figure mark The Bluetooth combination mark
modified the blue color used for the Bluetooth
trademarks. In addition, the Bluetooth SIG will
phase out all use of the Bluetooth Smart and
Bluetooth Smart Ready marks in 2016. As such,
we ask that all licensees (1) update their use of the
Bluetooth trademarks to reflect the modified color
blue, and (2) cease use of the Bluetooth Smart and
Bluetooth Smart Ready marks on or before
1 January 2017 and revert to using the Bluetooth
word mark, figure mark and/or combination mark,
as appropriate.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 5


the Bluetooth
registered
trademark symbol
The Bluetooth SIG has aggressively pursued the
registration of the Bluetooth trademarks on a
worldwide basis. Since January 2003, the marks
have been registered in enough jurisdictions to be
accompanied by the registered trademark symbol
by licensees on a worldwide basis. Please
note, however, that the Bluetooth SIG has not
obtained registration for the Simplified Chinese
translation of the Bluetooth word mark in any
jurisdiction. Accordingly, members should not use
the registration symbol with that translated mark
until the SIG notifies its members that the mark has
been registered. For information as to whether a
particular Bluetooth trademark has been registered
in a specific country, please contact the Bluetooth
SIG Brand Manager at
brand.manager@bluetooth.com.
Bluetooth SIG Proprietary
The Bluetooth Trademarks
As detailed herein, in most circumstances the registered trademark symbol should
consistently be used with the Bluetooth trademarks. However, in the event that the use of
the symbol with the Bluetooth figure mark and/or combination mark on a product, or
as part of a product display feature, is impractical due to the small size of the Bluetooth
mark or the shape or size of the product on which the mark appears, the licensee may
omit the symbol on such a product or product display feature, provided, however, that
appropriate language identifying and attributing the Bluetooth trademarks to the licensor
is included in printed materials accompanying the product (e.g., users guides, owners
manuals, product brochures, product packaging, etc.) and the symbol is used with the
Bluetooth word mark in the first and most prominent instances in which the word mark
appears in all literature, packaging, and other materials accompanying the product.
Violation
It is paramount to point out that parties may only use the Bluetooth trademarks as
trademarks if they are licensed to do so by the Bluetooth SIG, Inc.
The Bluetooth brand elements may not be used in a fashion or manner that could impair
or otherwise damage the goodwill associated with the Bluetooth brand or the Fellow
Adopters (Promoters, Early Adopters and Adopters). The Bluetooth brand elements shall
therefore not be used in connection with products and services that do not enable any
Bluetooth wireless functionality or in connection with unlawful, obscene, pornographic,
excessively violent, hazardous, or otherwise poor-taste activities.
Bluetooth Brand Guide | 6
 The Bluetooth Trademarks

where to apply the Trademark Legend or Footnote

Whenever the Bluetooth word mark is used in a particular piece, it must be attributed
Bluetooth trademarks with an appropriate trademark footnote. Within the attribution footnote, the registered
trademark symbol should appear in superscript immediately after the Bluetooth word
The Bluetooth trademarks can be applied mark. The footnote may be presented in small type but must be large enough to be legible.
on licensees': This footnote generally appears at the end of a document or on the back of a package,
advertisements but it may appear at the bottom of a press release or a web page or the inside cover of
technical documentation. The footnote may be translated into any language provided,
computer programs
however, the Bluetooth word mark is in English or in one of the approved translations
direct mail units
found on page 5. The company name, Bluetooth SIG, Inc., must always be displayed
exhibition stands in English.
outdoor posters
packaging Recommended Footnote Text to be Used with the Bluetooth Word
point-of-sale materials Mark, Figure Mark, and Combination Mark
press materials The Bluetooth word mark and logos are registered trademarks owned by the Bluetooth
properly qualified and listed Bluetooth SIG, Inc. and any use of such marks by [licensee name] is under license. Other trademarks
enabled products & services and trade names are those of their respective owners.
product & sales literature
If a footnote cannot be applied on a product, the footnote must be clearly printed on the
radio / TV commercials
products associated packaging and printed matter.
visual aids
websites
To discuss use of the trademark in other contexts,
contact brand.manager@bluetooth.com. Rights by
licensees to use the trademarks on products and/or
in association with products is dependent upon the
qualification of said product and is outlined in the
Bluetooth Trademark License Agreement.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 7


the Bluetooth
word mark
Use of the Symbol with the
Bluetooth Word Mark
The registered trademark symbol should be
added in superscript format immediately following
the word mark wherever the word mark first and
most prominently appears on product packaging,
products, web pages, and marketing pieces, and
in textual information. After the first and most
prominent use, the symbol may be omitted from
the word mark.
CORRECT Bluetooth wireless technology
Bluetooth SIG Proprietary
The Bluetooth Word Mark
Spelling
The Bluetooth word mark is a trademark, and as such its spelling cannot be changed. It is
always to be used in either English, its Traditional Chinese translation , its Simplified
Chinese translation , its Japanese translation , or its Korean
translation ; it must not be translated into other languages.
INCORRECT Bltand trdlsa produkter...
CORRECT enabled product
CORRECT Bluetooth trdlsa produkter...
CORRECT TM enabled product
CORRECT enabled product
CORRECT enabled product
Formatting
When using the word mark in plain text, the letter B must be capitalized (i.e., Bluetooth)
in all instances. The word mark should also be made to stand out in the text by either
underlining the word mark, or displaying the mark in all capitals, italics, or bold font on the
first and most prominent use of the mark within a particular piece.
Example: the BLUETOOTH word mark... Example: the Bluetooth word mark...
Example: the Bluetooth word mark... Example: wireless technology
Exception: The Bluetooth word mark may appear in all lowercase letters if specifically
referring to or referencing the Bluetooth SIG websites (e.g., www.bluetooth.com, etc.).
Bluetooth Brand Guide | 8

the Bluetooth
word mark
Correct Form
The Bluetooth word mark should not be used
as a noun. Upon first and most prominent uses
on any given web page, brochure, packaging,
advertisement, or other marketing piece, the
Bluetooth word mark must be followed by the
phrase wireless technology or another secondary
generic term to identify the appropriate product or
service category and emphasize that the Bluetooth
word mark is referring to a particular type of
technology.
CORRECT A notebook computer with Bluetooth
wireless technology
CORRECT Wireless products featuring Bluetooth
technology
CORRECT A company offering Bluetooth
qualification testing services
If, due to size limitations on an electronic display
screen (e.g., cell phone user interface, website
tabs), it is impractical to use a secondary term after
the Bluetooth word mark, the licensee may omit the
secondary term.
Bluetooth SIG Proprietary
The Bluetooth Word Mark
No possessives or plurals or hyphenations.
INCORRECT Bluetooths Specification
includes...
CORRECT The Specification for Bluetooth
wireless technology includes...
INCORRECT The world is becoming CORRECT The world is becoming
increasingly dependent on Bluetooth to increasingly dependent upon products
achieve compatibility featuring Bluetooth wireless technology to
achieve compatibility
INCORRECT Bluetooth-enabled products...
CORRECT Bluetooth wireless technology
enabled products...
No verbs.
INCORRECT Bluetooth your message... CORRECT Communicate via Bluetooth
wireless technology...
No puns.
Consistent and appropriate use of the Bluetooth trademarks benefits all Bluetooth SIG
members. Accordingly, do not make puns out of the Bluetooth word mark or portray it in
a negative manner.
No abbreviations.
As the Bluetooth word mark is a trademark, it must always be spelled out correctly.
INCORRECT BT wireless technology CORRECT Bluetooth wireless technology
INCORRECT BT2.1 + EDR CORRECT Bluetooth version 2.1 + EDR or
Bluetooth v2.1 + EDR
INCORRECT BLE
CORRECT Bluetooth low energy technology
Bluetooth Brand Guide | 9

the Bluetooth
word mark
Company, Business and Trade Names
The Bluetooth word mark must not be incorporated
as part of a company, business or trade name. Only
Bluetooth SIG, Inc. is permitted to use the word
mark in such a manner.
INCORRECT Bluetooth Consultants, Bluetooth
Enterprises, MyBluetooth, Inc.
Websites
The Bluetooth word mark is not to be used in a
domain name or as a URL. The only exceptions to
the rule are for the domain names owned by the
Bluetooth SIG, Inc. For example:
www.bluetooth.com
INCORRECT www.bluetooth.se,
www.unpluggedbluetooth.com,
www.blue2th.com,
www.bluetooth.sig.com,
www.bluetooth.biz.com
CORRECT www.companyname.com/bluetooth
Bluetooth SIG Proprietary
The Bluetooth Word Mark
Relationship to Licensee Brand; Product Naming Rule
When using the Bluetooth word mark, it should always be apparent which company is
the licensee of the trademark; therefore, the Bluetooth word mark should always be
secondary to the licensees house mark. The Bluetooth word mark may be incorporated
into product names, but when used for such purposes, the registered trademark symbol
must be added in superscript format immediately following the word mark and the
word mark must be formatted in a manner designed to indicate its status as a trademark.
The Bluetooth word mark cannot be the only trademark found on a companys product or
product packaging. In addition, a licensee may not embed the Bluetooth word mark in a
licensee trademark, logo, or tag line, or attempt to register a word mark, logo or tag line
incorporating the Bluetooth word mark.
CORRECT [Licensee Name] Bluetooth Watch
CORRECT [Licensee Name] BLUETOOTH Wireless Headset
INCORRECT [Licensee Name] Bluetooth Speakers
INCORRECT Bluetooth Headphones
INCORRECT Attempting to register a logo or tag line that incorporates the Bluetooth
word mark (examples below)
we make Bluetooth headphones
Recommended Footnote Text
Whenever the Bluetooth word mark is used in a particular piece, it must be attributed with
an appropriate trademark footnote. Recommended footnote text can be found on page 7.
Bluetooth Brand Guide | 10
the Bluetooth The Bluetooth Figure Mark

figure mark The Bluetooth figure mark must not appear on licensee's products, product packaging,
product promotion literature, etc., without the licensees house mark or trademark being
The Bluetooth figure mark, stand-alone, is a
present; it must always be used as a secondary brand to the licensees own trademarks.
trademark. The Bluetooth figure mark is designed
with inspiration from the Runic characters of H Furthermore, the Bluetooth figure mark is to be applied in such a manner as to ensure that
and B (initials of Harald Bluetooth). the Bluetooth figure mark is not perceived as the sole product brand. The Bluetooth figure
Aside from the two limited exceptions discussed mark may not dominate a licensees own house mark or trademarks. A licensees own
below, always make sure that the integrity of trade name must be easily recognizable on the licensee's products, product packaging,
the figure mark is preserved by making use of at product promotion literature, etc.
least a free zone within which no text, picture,
In addition, a licensee may not alter the elements of the Bluetooth figure mark or embed
illustration, or other element shall be present. The
the figure mark in a licensee trademark, logo, or tag line; nor may a licensee attempt to
two exceptions to the free zone requirement are as
register a word mark, logo or tag line incorporating the figure mark.
follows:
The registered trademark symbol, , is to be
printed as part of the figure mark, as illustrated Bluetooth figure mark Bluetooth figure mark free zone
to the right.
The free zone may be reduced to a minimum
of one-eighth (1/8) of the height of the figure
mark when using the figure mark (standing
alone) in electronic displays where size
limitations prevent a larger free zone. For
example, the free zone may be reduced
when using the figure mark near the edge
of an electronic display screen or adjacent
to an electronic display divider line. It is
not acceptable, however, to use a reduced
free zone when the figure mark is displayed
next to an informational element such as a
company name, third party logo or other The distance between the figure mark and
graphic element. This particular exception the edges of the free zone is equal to half the
only pertains to electronic displays; all printed height of the figure mark as shown above.

materials and product packaging must adhere

to the standard half the height of the figure
mark free zone requirement.
Bluetooth SIG Proprietary Bluetooth Brand Guide | 11
Bluetooth figure The Bluetooth Figure Mark

mark color Acceptable Bluetooth Figure Mark Reproduction

The figure mark can be reproduced in black,
inverted, or in blue. When the figure mark is placed
on an actual product, it is also possible to engrave
it if this is preferred to printing the overall design
in white or black. When in blue, the following
specification shall be used:

Pantones
Pantone 285
Figure Mark Resolution on an Electronic Display
CMYK The figure mark should always be represented with the best possible quality and the
C: 100% M: 50% Y: 0% K: 0% highest possible resolution. When an unmodified figure mark is shown on a computer or
RBG equivalent screen, the lowest possible resolution allowed is 16x16 pixels. A figure mark
R: 0 G: 130 B: 252 below 16x16 pixels is not permitted, as it becomes unrecognizable as an identification icon.

Please note, the Bluetooth SIG updated the color
specification for the Bluetooth "blue" and as such,
licensees should make commercially reasonable
efforts to transition to the new
blue color.
With the full color figure mark, the Runic B (also
known as the Stylized B) is transparent and can
only be either color matched to the solid color
background (i.e., if the background is red, the Runic
B can be red) or it can be white. The background
and the Runic B cannot be two different colors.
If the figure mark is printed on clear, transparent
packaging, the Runic B should be left transparent
such that the background color, which must be a
solid color, shows through the Runic B.
However, we recommend that the functionality icon, as shown below, be used at either
8x8 or 6x6 pixels.
The figure mark is reproduced
in 16x16 pixels. This is the lowest
possible resolution allowed.
Functionality icon reproduced
in 6x6 pixels. This solution must
only be used if the 8x8 option is
not feasible.
Recommended functionality
icon reproduced in 8x8 pixels.
Solely for the display of Bluetooth
marks on an LED the licensee
may modify the color of the
Runic B to green, red, gray, or
black, provided however, that
the backlight illuminating the
Bluetooth mark is blue.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 12

 The Bluetooth Figure Mark

figure mark used on Uses of the Bluetooth Functionality Icon

electronic displays CORRECT Using the Runic "B" as a

functionality icon on an electronic display
INCORRECT Using the Runic B in the wrong
color or placing symbols over the Runic B
Solely for the display of the Bluetooth trademarks
on an electronic display, the licensee may
modify the color of the Runic B component of
the Bluetooth marks as follows. If the Bluetooth
marks are used on a solid color display, the color
of the Runic B may match the color of the display
background. If the Bluetooth marks are used on
a multi-colored or patterned background and the
licensee chooses not to use the color blue for the
Runic B, the Runic B must be displayed in solid Unacceptable Uses of the Bluetooth Figure Mark
green, red, gray, or black provided, however, that
the back-light illuminating the respective Bluetooth INCORRECT Using figure mark symbol on gradient, patterned background or an image
marks is blue. If, for purposes of maintaining
consistency on electronic display screens or
because of the nature of the electronic display, the
licensee would like to use a slightly modified figure
mark or to modify the background of the figure
mark (e.g., to apply gradation or mirror effects, INCORRECT Adding drop shadow, graphic emboss, or applying other graphic alterations to
or to apply a different color, or to use a semi- the logo including removing the oval or placing the Runic B in other shapes
transparent background), express approval from
Bluetooth SIG must be obtained prior to such use.

Please contact brand.manager@bluetooth.com

for any such requests or questions. Please note
that exceptions will only be considered for
uses of the figure mark on electronic displays;
all printed materials and product packaging
must conform to the standard guidelines.
Bluetooth SIG Proprietary
Recommended Footnote Text
Whenever the Bluetooth figure mark is used in a particular piece, it must be attributed
with an appropriate trademark footnote. Recommended footnote text can be found on
page 7.
Bluetooth Brand Guide | 13
 The Bluetooth Combination Mark

the Bluetooth The Bluetooth combination mark can be reproduced with:

Blue figure mark and black word mark on light background
combination mark Black combination mark on light background
Blue figure mark with white Runic B and white word mark on dark background
The Bluetooth combination mark is a trademark and
Transparent white combination mark on dark background
consists of:
When the combination mark is placed on an actual product, it is also possible to
The Bluetooth figure mark, AND
engrave it if this is preferred to printing the overall design in white or black
The Bluetooth word mark
When embroidering the logo on a dress shirt, it is okay to embroider on a pin
It is strongly suggested that licensees use the striped background. However, all other cases of embroidery should be done on a
combination mark whenever possible in an effort to solid background
build awareness of the brand.
Aside from the one exception discussed below, Bluetooth combination mark Bluetooth combination mark free zone
always make sure the integrity of the combination
mark is preserved by making use of at least a free
zone within which no text, picture, illustration, or
other element shall be present. The one exception
to the free zone requirement is that:
The registered trademark symbol, , is to be
printed as part of the combination mark, as The distance between the combination mark
and the edges of the free zone is equal to
illustrated to the right.
half the height of the B as shown above.

Recommended Footnote Text

Whenever the Bluetooth combination mark is used Acceptable Bluetooth combination mark reproduction
in a particular piece, it must be attributed with an
appropriate trademark footnote. Recommended
footnote text can be found on page 7.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 14

 The Bluetooth Combination Mark

the Bluetooth Unacceptable Bluetooth Combination Marks

combination mark INCORRECT Combining the combination mark with another image or text

with licensee
products
Your use of the Bluetooth combination mark should
follow the instructions in this book. Please keep the
following in mind: INCORRECT Altering the combination mark in any way including moving the figure mark,
moving the registered trademark symbol to the baseline of the combination mark, or using the
You should never use the Bluetooth combination mark with the word "Bluetooth" in the wrong font
combination mark without a licensee house
mark or trademark being easily recognizable
nearby. Furthermore, the licensees own BLUETOOTH
trade name must be easily recognizable on
the licensees products, product packaging,
and product promotion literature, etc. The
combination mark must always be secondary
INCORRECT Using combination mark on gradient, patterned background or image
to the licensees own house marks.

The Bluetooth combination mark should not

dominate the licensees trademarks, it should
always be the secondary brand on a product,
packaging, collateral, etc.

You should not alter the design of the INCORRECT Adding drop shadow, graphic emboss, or other graphic altering of the logo
combination mark elements by adding
shadows or changing the color.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 15

product naming Product Naming Conventions

conventions End Product Specification Naming Conventions Continued

Specification Naming Conventions Primary Controller configurations are defined in Volume 1, Part A of the Core Specification.
Each product can use a specification name to The Primary Controller is the BR/EDR Controller in Core Specifications 3.0 + HS and earlier.
describe the core features the product implements. End Products shall implement the Low Energy Core Configuration or the Basic Rate and
This specification name is to be used in product Low Energy Combined Core Configuration in order to use the Specification Name 4.0
technical information. A specification name is The numerical part of the specification name shall be determined by the following table.
a number optionally followed by an identifier
indicating Core Configurations implemented Host Parts
and qualified. Core Configurations are defined
in Volume 0, Part B of the Bluetooth Core 2.0 2.1 3.0 4.0* 4.1 4.2 5.0

Specification. All product types shall adhere to the

2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0
specification naming conventions. Implementations
2.1 2.0 2.1 2.1 2.1 2.1 2.1 2.1 complying with the
Examples of specification names are:
Host or Controller

Controller Parts
2.1 + EDR, 3.0 + HS, 4.0, 4.0 + HS, 4.2, and 5.0 3.0 2.0 2.1 3.0 3.0 3.0 3.0 3.0
Parts of the Core
Configuration for the
When used for marketing or PR purposes, members 4.0 2.0 2.1 3.0 4.0* 4.0* 4.0* 4.0*
Specification Version
should refer to the specification as "Bluetooth 5" 4.1 2.0 2.1 3.0 4.0* 4.1 4.1 4.1
without referencing a specific version.
4.2 2.0 2.1 3.0 4.0* 4.1 4.2 4.2

End Product Specification 5.0 2.0 2.1 3.0 4.0* 4.1 4.2 5.0**
Naming Conventions
The specification name that shall be used by the 4.0* Assumes Low Energy or Basic Rate and Low Energy Core Configuration is
End Product is defined by this section. supported, otherwise the member shall follow the 3.0 Host Parts column.
5.0** When referencing the published version of the specification you are using
An implementation of the Bluetooth core system under technical specification information in marketing materials, website, product
has only one Primary Controller which may be one packaging, etc., you would reference the specific version of the specification - 5.0.
of the following configurations: However, when talking about the version in marketing and PR materials, please
refer to it as Bluetooth 5.
BR/EDR Controller Note: The AMP Controller version is not used to determine the resulting specification
LE Controller version of the End Product.
Combined BR/EDR Controller portion and LE Once a version of the specification has been withdrawn, licensees may no longer
controller portion into a single Controller submit products for qualification based on the withdrawn version of the specification.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 16

 Product Naming Conventions

The allowed identifier (e.g. + EDR or + HS) shall be determined by the Component Product Specification
following table using the supported Core Configurations of the Host and Naming Conventions
Controllers. The numerical portion of the specification name used by
Host Core Configuration(s) components is the version of the specification it was qualified
for.
BR BR & HS BR & LE BR, HS & LE LE
If the supported parts within the Component Product supports
the requirements in the Enhanced Data Rate Core Configuration
BR * * * * x
and the specification version is 2.0 or 2.1, it may use the +
Controller Core Configuration(s)

BR & EDR +EDR +EDR +EDR +EDR x EDR identifier. If the supported parts within the Component
Product supports the requirements in the High Speed Core
BR, EDR & HS +EDR +HS * +HS x Configuration, it may use the + HS identifier.

BR & LE combined * * * * * Subsystem Product Specification

Naming Conventions
BR, LE & EDR +EDR * * * * The specification name that shall be used by Host Subsystems
combined
and Primary Controller Subsystems is defined in this section.
BR, LE, EDR & HS
combined
+EDR +HS * +HS * The numerical part of the specification name shall be the version
of the specification the product is compliant with.

LE x x
* * * If the Subsystem Product supports the requirements of the
Enhanced Data Rate Core Configuration and is compliant with
x indicates that the combination of Host Core Configurations and Controller Core specification versions 2.0 or 2.1, the + EDR identifier may be
Configurations cannot result in an End Product. A combination without an identifier is a
used.
legal combination that lacks any specific identifier.
+ EDR identifier shall only be used when the resulting End Product specification name is If the Subsystem Product supports the requirements of the High
2.0 or 2.1. Speed Core Configuration, the + HS identifier may be used.
* No allowed identifiers for this combination.

Bluetooth SIG Proprietary Bluetooth Brand Guide | 17


other
information
Referencing Bluetooth Wireless
Technology in Publications
References to Bluetooth wireless technology in
publications should be written as follows:
Bluetooth wireless technology
The phrase wireless technology is not
capitalized
The Bluetooth word mark should be made to
stand out
Bluetooth high speed technology
The phrase high speed technology is not
capitalized
The Bluetooth word mark should be made to
stand out
Bluetooth low energy technology
The phrase low energy technology is not
capitalized
The Bluetooth word mark should be made to
stand out
Technology Boilerplate
The Boilerplate is a short description of Bluetooth
technology that can be included at the end of a
press release. The current Bluetooth SIG boilerplate
can be found at: www.bluetooth.com/media.
Bluetooth SIG Proprietary
Other Information
Contact Information
If you have additional questions on the use of the Bluetooth brand or marks, please
contact brand.manager@bluetooth.com.
Disclaimer and Copyright Notice
This document, regardless of its title or content, is not a Bluetooth Specification subject to the licenses granted by
the Bluetooth SIG Inc. ("Bluetooth SIG") and its members under the Bluetooth Patent/Copyright License Agreement
and Bluetooth Trademark License Agreement.
THIS DOCUMENT IS PROVIDED "AS IS" AND BLUETOOTH SIG, ITS MEMBERS, AND THEIR AFFILIATES MAKE NO
REPRESENTATIONS OR WARRANTIES AND DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING
ANY WARRANTY OF MERCHANTABILITY, TITLE, NON-INFRINGEMENT, FITNESS FOR ANY PARTICULAR
PURPOSE, THAT THE CONTENT OF THIS DOCUMENT IS FREE OF ERRORS.
TO THE EXTENT NOT PROHIBITED BY LAW, BLUETOOTH SIG, ITS MEMBERS, AND THEIR AFFILIATES DISCLAIM
ALL LIABILITY ARISING OUT OF OR RELATING TO USE OF THIS DOCUMENT AND ANY INFORMATION
CONTAINED IN THIS DOCUMENT, INCLUDING LOST REVENUE, PROFITS, DATA OR PROGRAMS, OR BUSINESS
INTERRUPTION, OR FOR SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR PUNITIVE DAMAGES,
HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY, AND EVEN IF BLUETOOTH SIG, ITS
MEMBERS, OR THEIR AFFILIATES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
This document is proprietary to Bluetooth SIG. This document may contain or cover subject matter that is intellectual
property of Bluetooth SIG and its members. The furnishing of this document does not grant any license to any
intellectual property of Bluetooth SIG or its members.
This document is subject to change without notice.
Copyright 2003-2016 by Bluetooth SIG, Inc. The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc.
Other third-party brands and names are the property of their respective owners.
Updated: December 2016
Bluetooth Brand Guide | 18