How Augmented Reality And

Virtual Reality Help In Branding

doodleblue innovations

September 2017
Augmented and virtual reality wont just b e for creating
engagement opportunities for audiences, but will also b e an
integral part of the design process. In other words, VR and
AR can be just as useful behind the curtain as in front o f it.
 Fashion
a p p a r e l s and b e a u t y
industry in AR and VR
Both virtual and augmented reality was
first used for gaming, but now
companies are seeing an untapped
potential to reach audiences who use
these platforms. Marketers have to go
where their audiences are and
augmented reality gives them
opportunities to interact with their
audiences in brand new ways.
Fe w sectors who hav e realized t h e
po t e nt i al o f AR/VR are ed uc ati on,
he al t h care, marketi n g,
journal i s m, travel, real estate,
a u t o m o t i v e and retail. E arl i er this
ye ar G o o g l e d e buted what it
ac c urat e ly called G o o g l e
Card bo ard , a g i m m i c k y
c a r d b o a r d design along with an
app that would turn a
s m a r t p h o n e i nt o an Oc ul us Ri ft -
s t yl e virtual reality m e c h a n i s m .
Now you know the potential of AR and VR in Branding.
What next?

However, its not easy to build such c o mpl e x technology without

any hassles. People still consider it as something reverential and
something which only techies use not the c o m m o n man. Every
sector goes through its crests and troughs and so did AR/VR. But at
doodleblue we were doing intense research and development in an
attempt to c o m e up with something m o r e c ons umer friendly and
appealing. O ur tech t e am c a m e up with something interesting.
CaseStudy:

Las t year, a famous luxury brand in t h e jewelry

industry which was based out of Hong Kong c a m e up to
us for a branding solution with regard to t h e customer
engagement.
CHALLENGES
1 . Wa n t e d t o c h a n g e how people purchased jewelry, a s t h e y did n ot
want t o r e s t r i c t t he ms e l ve s t o
traditional methods of selling and buying and wanted to give
c us tome rs a h a s s l e fre e experience .

2.Consumers had a problem when it c a m e t o buying jewelry

online a s t h e y could no t t r y it on.

3 . T h e y wanted a high end technologically advanced marketi ng

s t r a t e g y for a satisfying customer experience .
INNOVATIVE SOLUTIONS
After months of brainstorming and hard work, doodleblue came
up with a consumer friendly at the same time technological
sound solution.

1.doodleblue came up a with a model where while trying a piece

of jewelry, customers can have a 180 degree view of them.

2 . T h e y can swipe their virtual face to look at themselves,

f ro m various angles to see if the selected
jewelry suits them or not and whether they should make a purchase.

3 . To address the customers problem of not being able to see how

a product looks on them while shopping online we introduced the
virtual 3D jewelry Try - o n app. T h e app uses facial recognition and
3D imaging.
IMPACT

The impact of this technologically sound solution was extremely

satisfying.

1. $ 5 million revenue jump

2. 10% increase in brand value and recognition So AR and VR has

taken the branding experience by a storm, it has created a wave of
innovation and creativity. It is not limited to only a few sectors but
has a huge scope.
AR and VR is the future, Are
you ready to embrace it?
Reach us: doodleblue innovations