Marketing Report on:

(Zealot Corp)

by:
Soban Ahmed Khan 022-14-19752 (0343-2588900)

(1st-aug-2015)

Submitted as mandatory requirement for the course Principles of Marketing in the Program,
Master/Bachelor of Business Administration
 Zealot Corp

Table of Contents

Executive Summary........................................................................................................................3
Company Description..................................................................................................................4-5
Mission/Vision................................................................................................................................6
Organization Structure (Emphasizing the Marketing Function)......................................................7
Product Mix (with PLC Analysis)............................................................................................8-9
Target Market & Segmentation.................................................................................................10
Promotion Strategy (& Positioning)..........................................................................................11
Pricing Strategy............................................................................................................................12
Marketing Channels/Distribution Strategy................................................................................13
SWOT Analysis...................................................................................................................14-15
Competitor Analysis.....................................................................................................................16
Sales/Financial Data.....................................................................................................................17
Conclusion & Recommendations..................................................................................................18

Note: The page numbers given above are only for demonstration; they should not be
taken as recommended length of a section/part.

Marketing Plan for XXX Page 2 of 15

 Zealot Corp

Executive Summary
The Executive Summary summarizes the report, highlighting the salient points in a one page
write-up of not more than 100-150 words. It is a continuous write-up with no paragraph breaks or
headings.

Marketing Plan for XXX Page 3 of 15

 Zealot Corp

Company Description

The company was established in 1998. It has its operations in 60 cities and towns of
Pakistan and it plans to expand further. The Company started with a capital of 2.5 million
and today its net worth is around 2 billion rupees. It has hundreds of employees and it
produces edible products with a wide range of product lines.

Marketing Plan for XXX Page 4 of 15

 Zealot Corp

Mission/Vision

Our Vision is to make high quality edible products within highly affordable price to make
it available to people of lower/middle classes who cannot afford expensive food items.
We plan to do it by using high scale production methods which will reduce the cost thus
resulting in cheaper prices.

Marketing Plan for XXX Page 5 of 15

 Zealot Corp

Organization Structure

Organization structure is centralized but the marketing department will be decentralized.

All ideas from all employees working within the organizations will be appreciated.
Organization will employee a specialized and dedicated marketing department which can
perform market surveys, analysis, identify consumer needs and come up with solutions to
satisfy them.

Marketing Plan for XXX Page 6 of 15

 Zealot Corp

Product Mix & PLC Analysis

Product:
Our products name is Fresh Limca, Theres a customer need for this product because
limca in powder form does not exist.

Price:
Product is priced at rupees 5.

Place:
Product will be distributed through highly efficient distribution channels and will be
easily available throughout the country on every medical and general store and other
small shops.

Promotion:
For promotions electronic media print media, bill boards, mass sms will be used.

Marketing Plan for XXX Page 7 of 15

 Zealot Corp

Target Market and Segmentation

Target market for this product is youth and middle/lower class people who cannot afford costly
drinks. Theres a huge market for this product because 90% of the population in this country falls
into lower income category. Well also target people who are always on the go for example auto
and taxi drivers who need a affordable drink to hydrate themselves in scorching heat of Karachi
and rest of the country.

Marketing Plan for XXX Page 8 of 15

 Zealot Corp

Promotion Strategy

Our promotional strategy is to differentiate the product based on its price and taste.
Well also give free sample drinks. Our media/advertising partner for this is orient.

Positioning

Well position our product by focusing on its cheap price and unique taste also
highlighting the fact that it is easily available.

Marketing Plan for XXX Page 9 of 15

 Zealot Corp

Pricing Strategy

Well be using market penetration pricing.

Marketing Plan for XXX Page 10 of 15

 Zealot Corp

Marketing Channels/Distribution Mix

We are using highly efficient marketing and distribution firms as our channels.

Marketing Plan for XXX Page 11 of 15

 Zealot Corp

SWOT Analysis

Strengths and weaknesses:

Management Management is centralized and highly experienced.

Offerings We are offering a hitherto unique product in a very cheap price.
Marketing type and scope of marketing plan
Personnel Diverse workforce which is fairly experienced
Finance Sales revenues are high
Manufacturing Suppliers are reliable and production quality is good.
R&D R&D department is mediocre and we plan to improve it in future

Opportunities and threats:

Consumer/Social Market size is large and its moderately stable market.

Competitive There are no competing products but two substitute products
Technological Technology has almost no impact on our business.
Economic Economic situation of our market is moderately stable.
Legal/Regulatory Any legislation regarding use of polythene sachet might affect
our business

Marketing Plan for XXX Page 12 of 15

 Zealot Corp

Competitor Analysis
There are no competitors currently making powdered limca but there are substitute products for
example tang and limo pani. Our product has an advantage that it is the cheapest in any powdered
drink sachet category. Currently no other product is priced at rupees five. One disadvantage is our
competitors are bigger organizations than ours they can try to enter this market and start
manufacturing powdered limca. We have to grab the maximum market share until then and then
adapt strategies to continue being the market leader.

Marketing Plan for XXX Page 13 of 15

 Zealot Corp

Sales & Financial Data

Following is the sales and financial data of last 3 years.

Year Activity Expens Year Activity Expensiv Year Activity Expense

e e
2012 Manufacturin 1 201 Manufacturin 1.2 201 Manufacturin 1.3 million
g million 3 g million 4 g
2012 Distribution 500,000 201 Distribution 600,000 201 Distribution 620,000
3 4
2012 Advertising 700,000 201 Advertising 750,000 201 Advertising 780,000
3 4
2012 Marketing 950,000 201 Marketing 1 million 201 Marketing 1.1 million
3 4
2012 Selling cost 500,000 201 Selling cost 550,000 201 Selling cost 570,000
3 4
2012 Storage cost 200,000 201 Storage cost 250,000 201 Storage cost 290,000
3 4
2012 Sales Revenue 5 201 Sales revenue 7 million 201 8 million
million 3 4

Marketing Plan for XXX Page 14 of 15

 Zealot Corp

Conclusion & Recommendations

Overall impression about the company based on an analysis of its Marketing Program with
suggestions to improve weaknesses and/or overcome threats.

1.

Marketing Plan for XXX Page 15 of 15