LEVANT* MEDIA MARKETS Millions US$ 1670 + 23% Millions US$ 167

Thousand SESU 1297 + 16% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 86786 73861 17 5666 15 4877 12 28507 ### 19 160

February 83308 71922 16 6438 8 5126 4 28260 ### 13 140

March 98880 90803 9 8200 9 5480 10 35582 ### 30 120

April 103344 87697 18 7238 -7 5814 3 42016 ### 53
100
May 106190 105824 0 8054 -18 6209 12 43317 ### 45
80
June 117953 94226 25 8832 -3 6098 7 47101 ### 75
July 143268 97699 47 8438 -16 6271 20 57854 ### 109 60

August 121717 102792 18 8835 0 6243 15 47075 ### 47 40

September 124966 110556 13 7748 -3 5584 4 65102 ### 44
20
October 98096 99793 -2 6033 -9 5698 8 40516 ### -9
0
November 79091 71647 10 7745 -1 5781 16 43418 ### 23

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December 133284 115802 15 6372 -21 7015 -13 45096 ### 19
2008 2007
1296884 1122621 16 89600 -5 70195 7 523843 ### 37
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 198 28 128 22 55 Back Cover 19 15 18 17 6 Morning 29 6 22 6 32
Page 2/3 18 3 13 2 35 Front Page 13 10 11 11 18 Midday 31 7 21 6 46
Inside 471 66 412 72 14 Inter Page 96 76 74 73 29 Afternoon 42 9 32 9 33
Supplement 26 4 26 5 1 127 100 101 100 25 Early Evng 112 25 94 27 18
709 100 577 100 23 Evng News 136 30 99 28 38
Prime Evng 72 16 58 17 25
Spend by Position 2008
Spend by Position 2008 Overnight 32 7 23 7 42
2007 2007 454 100 348 100 30
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

500 120
Spend by Daypart 2008
450 2007
(Millions US$ - Semi Logarithmic)
100
400 160

350 80 140

300 120
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Vodafone 33,026 24,463 57,489 28,745 22.32 37.23 3.73 36.72
2 Etisalat 30,456 30,121 60,577 30,289 22.75 35.93 2.35 38.96
3 Mobinil 24,543 31,865 56,408 28,204 8.87 48.24 3.93 38.96
4 Pepsi 18,988 13,425 32,413 16,207 61.16 9.84 1.46 27.54
5 Talaat Moustaf Group 18,365 16,282 34,647 17,324 29.00 43.40 1.13 26.46
6 Coca Cola 15,849 14,349 30,198 15,099 71.22 10.08 0.62 18.08
7 Telecom Egypt 15,117 13,273 28,390 14,195 15.10 60.53 5.62 18.74
8 Zain 14,480 3,203 17,683 8,842 74.99 23.83 0.93 0.25
9 Toyota 13,719 9,466 23,185 11,593 77.59 16.12 2.33 3.97
10 Head & Shoulders 12,321 6,319 18,640 9,320 99.88 0.04 0.08 0.00
11 Pantene 12,013 9,522 21,535 10,768 92.77 0.04 4.93 2.26
12 Garnier 11,228 7,706 18,934 9,467 96.24 0.00 0.43 3.33
13 Chevrolet 10,049 5,489 15,538 7,769 17.10 65.07 1.81 16.02
14 Banque Audi 9,931 6,800 16,731 8,366 80.78 10.28 2.14 6.80
15 Aishti 9,851 2,160 12,011 6,006 6.65 88.08 1.82 3.45
16 Ezdk 9,576 3,552 13,128 6,564 52.77 42.91 2.80 1.52
17 Byblos 9,528 9,706 19,234 9,617 88.60 3.68 1.35 6.36
18 Nokia 9,145 7,153 16,298 8,149 30.66 33.35 6.95 29.03
19 Nat`l B.egypt 8,931 10,463 19,394 9,697 7.00 82.98 3.27 6.75
20 Ariel 8,509 7,027 15,536 7,768 94.34 0.01 0.15 5.50
21 Pampers 8,433 6,404 14,837 7,419 92.17 1.11 0.50 6.21
22 Amer Group 8,420 1,970 10,390 5,195 12.02 62.64 1.63 23.72
23 Damac Properties 8,073 4,416 12,489 6,245 8.93 47.50 0.83 42.74
24 Bankmed 8,017 3,453 11,470 5,735 77.57 18.31 1.07 3.04
25 Blom Bank 7,516 6,604 14,120 7,060 76.45 9.29 2.90 11.36
26 Amana Care 7,487 2,785 10,272 5,136 98.56 0.00 0.00 1.44
27 Degla Real S.inv 7,467 4,025 11,492 5,746 17.25 69.47 8.64 4.65
28 Theatre Art.hse. 6,891 7,195 14,086 7,043 0.03 99.26 0.71 0.00
29 Hyundai 6,729 5,668 12,397 6,199 23.93 59.07 2.82 14.18
30 Nissan 6,710 2,711 9,421 4,711 43.80 43.00 4.63 8.57
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456