PAN ARAB - 2008 Millions US$ 3710 + 27% Millions US$ 371

Thousand SESU 1891 + 8% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 120273 125875 -4 295 10 2990 1 116360 ### -3 250

February 125518 119388 5 260 12 3930 35 119903 ### 5

200
March 142535 138812 3 295 -3 4592 25 136298 ### 4
April 145891 146330 0 332 2 4615 24 139868 ### 0
150
May 142207 151625 -6 410 15 4640 20 135762 ### -6
June 164833 153203 8 296 2 4722 24 158017 ### 8
100
July 172377 157009 10 256 -19 3847 32 168274 ### 11
August 159662 151704 5 241 -8 3585 41 155836 ### 6
50
September 208070 155015 34 206 -22 4623 12 203242 ### 36
October 151501 138696 9 246 -8 5883 29 145371 ### 10
0
November 185358 147625 26 264 -12 6150 18 178945 ### 27

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December 173002 161148 7 136 -49 3491 -28 169374 ### 9
2008 2007
1891226 1746430 8 3237 -6 53068 17 1827250 ### 9
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 4 15 3 12 17 Back Cover 34 11 31 12 12 Morning 221 7 152 6 45
Page 2/3 5 19 4 15 25 Front Page 24 8 20 8 18 Midday 271 8 209 8 30
Inside 17 66 19 72 -10 Inter Page 259 82 213 81 22 Afternoon 418 12 318 12 31
0 0 #DIV/0! 318 100 264 100 20 Early Evng 442 13 368 14 20
26 100 27 100 -1 Evng News 657 20 541 21 21
Prime Evng 735 22 593 23 24
Spend by Position 2008
Spend by Position 2008 Overnight 615 18 433 17 42
2007 2007 3358 100 2614 100 28
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

25 300
Spend by Daypart 2008
2007
(Millions US$ - Semi Logarithmic)
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Saudi Telecomm 69,493 36,384 105,877 52,939 97.88 0.01 1.00 1.12
2 Zain 58,779 29,761 88,540 44,270 98.31 0.22 1.36 0.10
3 Dove 46,855 52,087 98,942 49,471 99.88 0.00 0.12 0.00
4 Lipton 37,346 22,901 60,247 30,124 99.59 0.00 0.41 0.00
5 Pantene 35,198 20,888 56,086 28,043 98.95 0.00 1.05 0.00
6 Ford 33,850 16,071 49,921 24,960 97.97 0.00 2.03 0.00
7 Etisalat 33,127 23,966 57,093 28,547 98.21 0.02 1.77 0.00
8 Coca Cola 32,979 38,528 71,507 35,754 99.31 0.01 0.68 0.00
9 Iraq Hope & Peace 32,975 17,971 50,946 25,473 100.00 0.00 0.00 0.00
10 Clear 32,761 22,992 55,753 27,876 99.97 0.00 0.03 0.00
11 Dettol 29,371 16,674 46,045 23,022 100.00 0.00 0.00 0.00
12 Head & Shoulders 28,804 16,692 45,496 22,748 99.52 0.00 0.48 0.00
13 Sunsilk 28,802 25,634 54,436 27,218 99.71 0.00 0.29 0.00
14 Pepsi 28,225 20,375 48,600 24,300 99.16 0.00 0.84 0.00
15 Dabur 28,067 16,606 44,673 22,337 100.00 0.00 0.00 0.00
16 Gillette 24,481 8,358 32,839 16,419 99.88 0.00 0.11 0.00
17 Mobinil 24,353 20,859 45,212 22,606 99.16 0.00 0.84 0.00
18 Galaxy 23,553 31,151 54,704 27,352 99.43 0.00 0.57 0.00
19 Hyundai 23,271 9,931 33,202 16,601 97.34 0.04 2.62 0.00
20 Lux 22,708 17,890 40,598 20,299 99.48 0.00 0.52 0.00
21 Chevrolet 20,615 14,818 35,433 17,717 99.14 0.00 0.79 0.07
22 Fair & Lovely 20,227 16,582 36,809 18,404 99.67 0.00 0.33 0.00
23 Du 18,832 19,291 38,123 19,061 94.10 0.00 5.90 0.00
24 Braun 17,493 9,933 27,426 13,713 99.63 0.00 0.37 0.00
25 Johnson 17,213 31,614 48,827 24,414 99.92 0.00 0.08 0.00
26 Vodafone 17,013 23,859 40,872 20,436 99.53 0.00 0.47 0.00
27 Mobily 16,892 53,785 70,677 35,338 97.48 0.26 1.38 0.88
28 New Boy (toy) 16,831 25,984 42,815 21,408 100.00 0.00 0.00 0.00
29 Ariel 16,822 9,632 26,454 13,227 99.82 0.00 0.18 0.00
30 Goldi 16,424 17,724 34,148 17,074 100.00 0.00 0.00 0.00
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456