ecognized as one of the most innovative companies in the world.

Product and geographic

diversification, as well as technology development, have been its main drivers of growth and

source of competitive advantage. In 2004, 3M was present in more than 60 countries.

entrepreneurship, technology sharing, decentralization each international subsidiary was

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innovation, initiated by their funders and boosted by William McKnigth, who in 1948 defined

supportive management principles that encouraged employee initiative and innovation.

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through rewarding success. In 3Ms strategy, the culture of failing and risk taking was central

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