Академический Документы
Профессиональный Документы
Культура Документы
Till early nineties only direct cool refrigerators were used in India.
1
0.8
0.6 Direct Cooling
0.4 Frost Free
0.2 Direct
0 Cooling
Price % Mkt.
Share
Share
Direct Cooling Low 85%
Frost Free 35-40% more than DC 15%
Based on the Capacity and price the market was divided as follows in
2005-06
Low 0.7%
Middle 19.8%
High 59.9%
Total 8.61%
In 2005-06 the demand distribution as per markets was as follows:
Past trends
The total stock went up from 3.3 million units in 1968-69 to 17.2
million units in 1996-97, but still
covering only about half of the total households in middle and high
income groups
Current Scenario
The current demand for refrigerators is approx. 2.9 mn units per
annum.
North 25%
East 14%
West 32%
South 29%
Rural 25%
Urban 75%
Household 85%
Institutional 15%
*************************************************************************************
Companies In The Refrigerator Market
VIDEOCON 21000 12