INTRODUCTION

Ginger. The word evokes images of being rooted in the countrys cultural heritage, of no-
frills simplicity and utility. These are the very characteristics that the brand Ginger
epitomises.

Based on the Smart Basics philosophy of providing intelligent, thought-out facilities and
services at value pricing, Ginger from Roots Corporation is a revolutionary concept in
hospitality. It targets the mid-market segment offering convenience, informality, style,
warmth, modernity and affordability to travellers who value the virtues of simplicity and self-
service.

Ginger hotels are located in metros, smaller cities and pilgrimage spots. They are modern,
modular and scalable, providing guests with a consistent and friendly experience. Ginger also
has tie-ups with partners to provide a range of offerings that enhance the customer
experience.

Ginger has carved a place for itself in the itinerary of the corporate traveller. The appeal of
the brand lies in its freshness and warmth. Value for money is a key plank in its offering. The
brand imagery is contemporary, progressive and customer-oriented and its greatest strength is
the promise of a sophisticated and elegant hotel stay at an affordable price.

A Tata enterprise, Ginger is driven by respect for people and nature and by the passion of its
stakeholders. The association of its brand equity with that of the Tata group assures
consumers of the quality of its services.

Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited
(IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of
Smart Basics hotel chain across the country.

IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia's largest and finest group
of hotels. The company was incorporated on 1902 by the founder of the Tata Group, Mr.
Jamsetji Nusserwanji Tata and opened India's first luxury hotel, The Taj Mahal Palace Hotel,
Mumbai in 1903.

Launched in June 2004, the Smart Basics concept created a revolution in the world of
Indian hospitality. A GenNext category of hotels, they signify simplicity, convenience,
informality, style, warmth, modernity and affordability. The concept was developed in
association with renowned corporate strategy thinker, Dr C. K. Prahalad, and the hotels have
been indigenously designed and developed by IHCL.
The first of the Smart Basics hotel was launched in Bangalore and was called IndiOne.
Having completed the test marketing of the concept and subsequent fine-tuning of the hotel
facilities and services, the Smart Basics concept is now ready to roll out across India.
These hotels have been launched with a new name Ginger Hotels in sync with the fresh,
simple-yet-stylish and warm world of Smart Basics.

The Ginger Hotels are built around a unique concept that provides facilities to meet the key
needs of today's traveller, at surprisingly affordable rates. They have created a new category
in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other
ancillary industries. The primary objective behind the launch of these hotels is to provide a
superior product offering and consistent experience to travellers, beyond the present offerings
in the industry.

Locations

There are 25 Ginger Hotels in India.

Ginger currently has hotels in Agartala, Ahmedabad, Bangalore, Bangalore (Koramangala),

Bhubaneshwar, Chennai, Delhi, New Delhi, Faridabad, Vivek Vihar, Durg, Goa,
Guwahati,Indore, Jamshedpur, Ludhiana, Manesar, Mangalore, Mysore, Nashik, Pantnagar,
Pune Pimpri & Wakad, Pondicherry, Surat, Trivandrum, Vadodara, Mumbai, Mangalore,
Durgapur.

Upcoming locations: Amritsar, Hyderabad, Jaipur, Ludhiana, Navi Mumbai (Airoli), Noida,
Greater Noida, Tirupur, Bangalore (Sanjeevani Nagar)

Ginger Bhubaneswar

Ginger Bhubaneshwar is centrally located at Jaidev Vihar. It takes about twenty minutes from
Airport and fifteen minutes from Railway station & the Bus stand to reach the hotel.
Bhubaneshwar is full of ancient temples and caves. Some of the major tourist attractions in
Bhubaneshwar are Kedar Gauri temple and the local Zoo. A traveler to the city will find it
impossible to resist spending a day at these heritage monuments that have withstood the test
of times.
Ginger Hotels in Bhubaneshwar is centrally located and is close to the Airport, Railway
Station and the Bus Stand. It offers quick and easy access to all the temples as well as to the
flourishing commercial establishments in and around the city.
Ginger Bhubaneshwar the best budget hotel, in the city has 101 self sufficient rooms, with all
the special features of Smart Basics such as Smart space, Safe zone, Meeting Room,
Gymnasium geared to make your stay comfortable and pleasant. At Ginger Hotel in
Bhubaneshwar all rooms are equipped with amenities such as Mini-fridge, LCD TV, Self-
controlled A/c, Tea and Coffee maker and Telephone.
To make your stay at Ginger Hotel in Bhubaneswar comfortable, enjoyable and hassle free,
we have detailed information in this section right from directions to our Hotel in
Bhubaneshwar to tariff details and more. The City Guide section will help you gain an insight
into important locations in Bhubaneshwar, its heritage, businesses and business centers and
other key locations to visit. Your experience at Ginger Bhubaneshwar is our primary concern,
and rest assured, it will be a great one!
In case the hotel is unable to provide room on confirmed reservation, the hotel will be
responsible to relocate the guest to the same category or the next available category for room
only.
Value added services
Taxi and Van service
Doctor on call

Check-in, Check-out

12 noon

Vision, Mission, Values

Vision
Ginger is a fresh and warm experience, of an unsurpassed value.

Mission
We provide smart, clean and safe hospitality offerings by adopting Gen next-practices that
constantly enhance value for our patrons.

We are driven by respect for people and nature and passion for our stakeholders.

Values

Customer-driven excellence: We anticipate expectations and delight our patrons with

convenient and modern facilities at an unsurpassed value

Entrepreneurship: We strive to take ownership of the tasks we perform and to create an

environment that encourages and supports initiative and appropriate risk-taking

Innovation: We believe that making meaningful changes to improve products, services and
processes to create value for all stakeholders is an integral part of the daily work of the
organisation

Valuing employees, partners and communities: We believe in nurturing and developing

internal and external partnerships, balancing the growth of the core business while preserving
natural resources and contributing to society

Speed and agility: We deliver on promises with a sense of urgency and short response time

Fun, joy and zing: We believe that a happy employee leads to a delighted guest

Smart Basics

Smart Basics is much more than a catchy phrase. It is a philosophy of providing intelligent,
thought-out facilities and services at a value pricing. Smart Basics reflects the new spirit
in which people live and work today. The emerging lifestyle which is visible in the degree to
which individuals have taken control of their various activities viz. the use of email instead of
letters as also the use of mobile phones, conference calls and video conferences to get things
done quickly and efficiently.

Essentially, Smart Basics signifies simplicity, convenience, informality, style, warmth,

modernity and affordability. Simplicity and convenience in ease of doing business
(awareness, booking channels, payment gateways); informality, style, warmth and modernity
in its approach to product design, service philosophy and affordability in pricing.

Food and Beverage options

Our hotels have a myriad of options when it comes to dining. We believe in giving you the
best value in dining, as with everything else.

The Square Meal :

Open for breakfast, lunch, dinner and snacks

20" Large screen TV

Dial-a-meal

Order from a selection of menus from local restaurants and enjoy the meal at our
restaurants,collect the food at the Give 'n' Take counter

Smart Basics Facilities and Services

Ginger hotels have intelligently designed facilities and services, conceived with convenience
and comfort in mind. Some of our features include:

The Square Meal: The Multi-Cuisine restaurant for a wholesome breakfast, lunch or dinner

Net Zone: For high speed internet connectivity

Conference Room (seats 80-100 people) or Meeting room (seats 8-10 people)
Laundry facility: Express delivery (same day delivery): Give your clothes by 9.30 am and get
them back on the same day.

Gymnasium: Equipped with treadmill, exercycle and weights, air power bike, dumbbells,
dual action poles with stepper, wrist curler, doorway chinning bar and punching bag, yoga
mat

On-site ATM: From a selected set of approved/empanneled banks

Secure parking: 24*7 security on-site: monitoring by CC TV

Doctor on call

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Smart Basics, Smart prices

We have a totally transparent pricing policy, with no hidden costs and additional levies. We
believe in giving you true value for your money.

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Smart Planet An eco initiative

At Ginger Hotels, our values give special emphasis on environmental and ecological issues.
We constantly work towards building a better and sustainable way of living by providing
facilities to our customers without compromising on the environment. The steps taken by us
speak volumes of the measures that have been taken to create a safer environment for the
future.

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Smart Sleep*

A good night's sleep is very important as it renews the mind and rejuvenates the body. At
Ginger, we understand the importance of a good nights rest and strive to make our guests
incredibly comfortable. We offer state-of-the-art posturepedic mattresses, which provide
adequate support, thus ensuring a good slumber. Our special mattresses help in:

Providing advanced pressure point relief

Absorbing and redistributing pressure from your body weight

Delivering the correct orthopaedic support

Sensing body motion and responding with increased support

Reducing tossing and turning

These mattresses are complimented with duvets that offer softness and comfort to enhance
the sleeping experience. Our exciting new range of beautiful bed linen, our comfortable
pillows, and sumptuous duvets add to your convenience and comfort.

So, dont forget to sleep smart the next time you are in Ginger Pune.

*Smart Sleep is currently available in Ginger Pune.

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Smart Space Rooms

At Ginger, we believe in the luxury of simplicity. Our Smart Space rooms are designed
with comfort and practicality in mind. You can choose from:

Single Rooms: Ideal for the lone traveller, yet does not compromise on any of the
conveniences of the other rooms
Twin Rooms: Separate beds for those who travel together

Double Rooms: A queen-size bed for your comfort

Family Rooms: Perfect for a family of four (at Delhi)

Special Room to look after the special needs of the physically challenged

Our rooms are packed with features, to make your stay a memorable experience. You can
find the following amenities:

Electronic locks on doors

17-inch wall-mounted flat-screen TV

24-hour cable TV with all major channels

Internet connectivity: Wi-fi

Mini-fridge

Tea / coffee maker with complementary sachets of Tea/Coffee

STD and local direct dial, voice mail and self programmed alarm on phone

Full-length mirror
Ergonomic work area

Wardrobe and luggage rack

Self controlled AC

Bottled water, Posturepedic mattress, Duvets Every room has an attached bathroom with the
following facilities:

24-hour running hot and cold water

Branded toiletries: Body & hair wash, and hand wash

Shower area

Bath and hand towels

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Safe Zone

At Ginger, we realise the importance of safety. Our hotels designed for total security and has
security features like:

24-hour security

Close-circuit TV maintains records of all areas and visitors

Swipe card locks that offer the latest in security

Digital safes located at the Give 'n' Take counter at the lobby

Corporate advantage:

Whats in it for you? Ginger provides you with plenty of reasons to be part of our
community. Here are few of the reasons why many corporates choose to stay with us:
 Optimise your costs:

Enjoying special customised rates offered to our valuable corporate clients which help you
cut down on the frills but not on the comfort.

Enjoy exciting facilities

We offer you multiple facilities to ensure your business is unaffected and you have a hassle-
free stay with us.

Wi-Fi, 24-hour Tea/Coffee, Meeting room, Conference room, 20-inch LCD TVs in every
room, Gymnasium, ergonomically designed work place and many more, specially designed
and built keeping in mind the needs of business travellers.

Convenience and peace of mind

All our hotels are conveniently located with good connectivity. All our rooms are hygienic,
peaceful and comfortable to ensure that you sleep soundly after a hard days work.

Consistency

With a strong network of hotels in 26 cities in India and growing, we ensure a uniform
standard and consistency in services across the entire chain.

Hassle free reservations

With a host of booking and payment options to ensure smooth transactions, we ensure a no-
fuss experience for you. You can view, modify or cancel your bookings with the click of a
mouse.
 Transparency

Enjoy greater transparency and save time by eliminating intermediaries. You can make online
reservations through our website and get updates by SMS and E-mail.

National Contract

If your organisation has requirements in multiple locations in India, indicate the same in the
Contact us section, our executives will get in touch with you for a National Contract.