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Accounting Business
Restaurant
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able of Contents
1.0 Literature Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
c c Objectives «««««« 5
c Mission «««««« 6
Start-up ««««««««««« 9
3.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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Acknowledgement
would also like to thank all those people, without whose help and
support we would not have been able to do justice to the project
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Literature review
Le Chef is a new medium-sized restaurant located in Tripoli - Bor Saiid which is a good
place to open a business especially a restaurant because it is crowd of people who are
able to taste and accept everything new Le Chef's emphasis will be on organic food,
Lebanese food and talian food The purpose of that is to attract all kind of people who
to sustainable development
Additionally, the restaurant use the Delivery service for people who like to order foods to
home, Lebanese people these days prefer the restaurant who has a delivery service
because day on day they become lazy and get use to use delivery service
Services
Le Chef offers, fun place to have great food in a social environment Chef abou Sami has
a large repertoire of ethnic ingredients and recipes Le Chef forecasts that the majority of
purchases will be from the chef's recommendations Ethnic recipes will be used to
provide the customers with a diverse, unusual menu Chef Abu Sami will also be
emphasizing healthy dishes, recognizing the trend within the restaurant industry for the
For people who like more the fast food and the Lebanese food or the talian food are able
to choose whatever they want on the menu, our purpose is customers service and make
them comfortable
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Customers
Le Chef believes that the market can be segmented into four distinct groups that it aims to
target The first group is the lonely rich which are exist in Tripoli with a reasonable
number for people who live outside Tripoli (over 5 people) The second group that
will be targeted is young happy customers which are growing at an annual rate of 8%
with c, potential customers The third group is moderate people who naturally
desire foods that they like with the concerning of the higher price The last group which
is particularly interested in the menu's healthy offerings is dieting women which are few
in Tripoli
Management
Le Chef has assembled a strong management team Sami Chakhachiro will be the general
manager Sami has extensive management experience of organizations ranging from six
to 45 people Sarah Mousally will be responsible for all of the finance and accounting
functions Sarah has seven years experience as an Auditor and an Accounter in a big
Company in Beirut Sarah's financial control skills will be invaluable in keeping Le Chef
on track and profitable Lastly, Le Chef has Chef Abu Sami who will be responsible for
the back-end production of the venture Chef Abu Sami has over c years of experience
Most important to Le Chef is the financial success which will be achieved through strict
financial controls Additionally, success will be ensured by offering a high-quality
service and extremely clean, non-greasy food with interesting twists Le Chef does plan
to raise menu rates as the restaurant gets more and more crowded, and to make sure that
they are charging a premium for the feeling of being in the "in crowd "
The market and financial analyses indicate that with a start-up expenditure of $c4c,,
Le Chef can generate $5, in sales by year one, $5, in sales by the end of year
two and produce net profits of 7 5% on sales by the end of year three Profitability will be
ëbjectives
c Sales of $5 the first year, more than half a million the second
Personnel costs less than $ the first year, less than $4 the second year
Mission
interesting food that is also very good for the people who eat there We want fair profit
for the owners, and a rewarding place to work for the employees
Company Review
The restaurant will be located in Tripoli- bor saiid Most important to us is our financial
success, but we believe this will be achieved by offering high-quality service and
G
Company ëwnership
The restaurant will start out as a simple sole proprietorship, owned by its founders which
are Chakhachiro Family who invest and plan to make this restaurant the best in Tripoli
Start-up
The founders of the company are Chakhachiro Family and his friend Sarah Mousally
Sarah focuses on the financial issues and Sami on the personnel issues Sarah earned her
We have found the location and secured the lease for $, per month We will be able
to set up shop in time to begin turning back a profit by the end of month eleven and be
profitable in the second year The place is already equipped as a restaurant so we plan to
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Start-up Table:
Start-up
Requirements
Start-up Expenses
Legal $c,
Stationery etc $c,
Other $c,
Total Start-up Expenses $,
Start-up Assets Needed
Cash Balance on Starting Date $88,
Other Current Assets $5,
Total Current Assets $c8,
Long-term Assets $
Total Assets $c8,
Total Requirements $c4c,
Funding
nvestment
nvestor c $5,
nvestor $c5,
Total nvestment $4,
Current Liabilities
Accounts Payable $c,
Current Liabilities $c,
Long-term Liabilities $c,
Total Liabilities $cc,
Loss at Start-up ($,)
Total Capital $7,
Total Capital and Liabilities $c8,
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Services
he Menu
The menu is going to be extremely simple but changing every day We will keep a small
group of constants on the menu and then feature a chef's recommendation that we plan to
have 85% of meals ordering This will help us to reduce waste and plan ingredients and
purchasing
The Menu will include all the foods that people prefer to find in any restaurant they want
ërganic Ingredients
The organic ingredient element will allow us to price to the extremely wealthy nternet
entrepreneurs who are looking to spend an exorbitant amount of money to have peace of
mind that their money is still coming back to themselves We will be extremely
ecologically conscious as well, and spread this across our literature Eating at Le Chef
will feel like having contributed to the Club and drinking fresh squeezed orange juice
Our chef will have great latitude in designing and producing menu offerings from many
different world cultures We will make an effort to procure all the traditional, authentic
ingredients necessary to hold true to these varied and interesting cultural recipes
This is made for the rich people who want to be special on the other people
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Interior Accoutrements
People need to keep life interesting, and our artwork will reflect the world influences that
Market Analysis
Because of the founders' connections within the very trendy area of Tripoli - Lebanon, we
have an excellent feel for the area and its core group of customers They will all share
something alike, which is a feeling of being in the "in crowd" and having "gotten it" in
life Although the crew will be different and not connect with each other in each segment,
each segment is complementary to the others We do plan to raise menu rates as the
restaurant gets more and more crowded, and to make sure we are charging a premium for
Market Segmentation
Most of the lonely rich are Businessman workers these days, and most of those
Businessman workers are Trade workers, import and export, own business, etc Their life
has become Busy, and the people who help them to make the decisions in that world
They hang out with each other, but desperately want to get away from it and use the
money they are racking up Because this wealth has come fairly easily for them, it is
particularly easy to separate them from their money again²they spend the most on
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oung Happy Couples
The restaurant will have an atmosphere that encourages people to bring dates and to have
Couples arrive t won't be awkward for others, and Le Chef does want to be a social
place where people meet each other and develop a network These young couples are
generally very successful but balanced and won't be spending as much on bad things
he Moderate
The Moderate in Tripoli are few especially after the way that Lebanon faced before and
the immigration plus everything become more expensive and the wage still fix They
want to go sometimes to eat outside home and they want to feel that they different and
still a part of this social life, and what is the perfect place to feel that you¶re at home and
Dieting Women
The organic food menu will always have a line of extremely delicious very low-fat meals
Le Chef will have tables of women meeting like they do in shows like Sex and the City,
to discuss all types of matters while feeling good about the food they eat
The fat are a big issue in our life these days because of the fast food, staying at home and
being lazy The sport is the only way to help you to face this issue plus the low fat meal
At Le Chef we recommend people to workout and give them the advises that help, all
cc
Table: Market Analysis
Market Analysis
Customers
Growth
Rich c%
Happy
Couples
8%
6%
Women
7%
7 87%
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Strategy Review
healthy, interesting food, and an environment that attracts "trendy" people like an
attraction
Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what's
trendy Other competitors are the Franchise restaurants like Pizza Hut, Burger King,
McDonalds, and KFC etc« also the restaurants near to Us like Brunch, gingers etc
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All these restaurants are compete to have a lot of customers to be the first in the market
and some use the ads and billboard as a solution, others make an offer and others depend
on the quality and the quantity of the food and we are from these restaurants
Sales Strategy
As the table shows, we intend to deliver sales of about $5K in the first year, and to
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Sales Forecast able:
Sales Forecast
Unit Sales 9 c cc
Meals ,8 5, 45,
Drinks cc,4c5 c7,5 ,5
Other 4 5 c,
Total Unit Sales 4,477 5, 68,5
Unit Prices 9 c cc
Meals $c5 $c5 $c5
Drinks $ $ $
Other $c $c $c
Sales
Meals $4, $55, $675,
Drinks $,8 $5, $45,
Other $,4 $5, $c,
Total Sales $67,56 $565, $7,
Direct Unit Costs 9 c cc
Meals $ $ $
Drinks $ 5 $ 5 $ 5
Other $c $c $c
Direct Cost of Sales 9 c cc
Meals $45,644 $7, $9,
Drinks $5,78 $8,75 $cc,5
Other $4 $5 $c,
Subtotal Direct Cost of Sales $5c,59 $79,5 $c,5
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Management Review
Sami has great experience managing personnel and we are quite confident of his ability to
find the best staff possible Our chef, Abu Sami, is already on board and has a published
cookbook that will add prestige to the restaurant immediately We will be looking to find
a young, ultra-hip staff to make sure we add the edge that makes Le Chef so trendy
Personnel Plan
As the personnel plan shows, we expect to invest in a good team, fairly compensated We
think the planned staff is in good proportion to the size of the restaurant and projected
revenues
able: Personnel
Personnel Plan
Total People 8 c c
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Financial Plan
We expect to raise $, of our own capital, and to borrow $c, guaranteed From
the Bank as a c-year loan This provides the bulk of the start-up financing required
Break-even Analysis
Our break-even analysis is based on the average of the first-year numbers for total sales
by meal served, total cost of sales, and all operating expenses These are presented as per-
unit revenue, per-unit cost, and fixed costs We realize that this is not really the same as
fixed cost, but these conservative assumptions make for a better estimate of real risk
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able: Break-even Analysis
Break-even Analysis:
Assumptions:
As the profit and loss table shows, we expect to become barely profitable in the second
Production Payroll $ $ $
Other $ $ $
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Expenses:
Other $ $ $
cm
Cash Flow
The cash flow shows that starting cost and provisions for ongoing expenses are adequate
to meet our needs until the business itself generates its own cash flow sufficient to
support operations
Cash Received
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Expenditures 9 c cc
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Balance Sheet
Balance Sheet
Assets
Long-term Assets
Long-term Assets $ $ $
Current Borrowing $ $ $
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Retained Earnings ($,) ($5,5) ($9,86)
Business Ratios
Ratio analysis is an excellent method for determining the overall financial condition of
Our Business which is the Restaurant t puts the information from a financial statement
into perspective, helping to spot financial patterns that may threaten the health of our
Company
Ratios are also very useful for making comparisons between our business and other
businesses in our industry For example, comparing ratios can indicate whether a business
is holding too much inventory or collecting receivable too slowly This comparison
provides a window into ways in which your business can improve its operations
This financial ratios tool can be used to calculate cc key financial ratios for our small
business When using the tool, keep a copy of your company's balance sheet nearby so
you have the correct figures to plug in
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able: Ratios
Ratio Analysis
9 c cc ndustry Profile
Sales Growth % 5 7% 9 % 7 6%
Percent of Total Assets
Accounts Receivable % % % 4 5%
nventory % % % 6%
Other Current Assets 5 c% 4 4% 6% 5 6%
Total Current Assets cc % cc 78% cc 9% 4 7%
Long-term Assets -c % -c 78% -c 9% 56 %
Total Assets c % c % c % c %
Current Liabilities % % % 7%
Long-term Liabilities c 4% 78 % 45 89% 8 5%
Total Liabilities c 4% 78 % 45 89% 6c %
Net Worth - 4% c 98% 54 cc% 8 8%
Percent of Sales
Sales c % c % c % c %
Gross Margin 85 96% 85 97% 85 99% 6 5%
Selling, General & Administrative Expenses 98 9% 8 % 78 45% 9 8%
Advertising Expenses 65% c 77% 6 c6% %
Profit Before nterest and Taxes -c c% 6 56% cc c9% 7%
Main Ratios
Current 9 79 7 7 7 c8 98
Quick 9 79 7 7 7 c8 65
Total Debt to Total Assets cc 56% 9c c% 6 9% 6c %
Pre-tax Return on Net Worth 45c % 7c 84% cc 6c% c 7%
Pre-tax Return on Assets - 47 64% 89% 44 95% 4 %
Business Vitality Profile 9 c cc ndustry
Sales per Employee $45,945 $56,5 $6,8 $
Survival Rate %
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Additional Ratios 9 c cc
Net Profit Margin -c 9% 66% 7 55% n a
Return on Equity % 88% 84 46% n a
Activity Ratios
Accounts Receivable Turnover na
Collection Days na
nventory Turnover na
Accounts Payable Turnover 9 5 4 8 8 c8 na
Payment Days 5 c5 c9
Total Asset Turnover 68 4 9 4 47 na
Debt Ratios
Debt to Net Worth c 8 c 5c na
Current Liab to Liab 9 c4 4 na
Liquidity Ratios
Net Working Capital $9,469 $c,c89 $c4,8c n a
nterest Coverage - 75 9 9 9 na
Additional Ratios
Assets to Sales 7 na
Current Debt/Total Assets c% c% c4% na
Acid Test 9 79 7 7 7 c8 na
Sales/Net Worth 55 7 cc c9 na
Dividend Payout na
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