Академический Документы
Профессиональный Документы
Культура Документы
May 4, 2013
Prof. Dr. Kilian
Source: www-mech.eng.cam.ac.uk/ 2
mmd/ashby-paper-V6.pdf
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Think about it
Robert Stone
American Writer
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Researching a Topic
Good Sources (Printed):
A- and B-Journals
e.g. Journal of Marketing, Journal of Business
Journal of Consumer Research
(double-blind review!)
Business Journals, e.g. Harvard Business
Review, Sloan Management Review
Dissertations and Scientific Publications
Collections and Anthologies (an easy way
to obtain plenty of sources)
School Textbooks are a good starting point
but typically not a good source in itself
(find sources/authors mentioned there!)
Questionable Sources (Online):
The internet is a good place to research one,
but the quality of information found is often
questionable!
Duration
Bachelor Thesis: approx. 12 weeks (3 months)
Master Thesis: approx. 20 weeks (5 months)
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Scientific Work Text Composition
Structured Outline
Introduction
lead to the topic (e.g. interesting facts, current trends)
provide a clear aim of the paper (research question)
Main Part
discuss the topic (only relevant aspects!)
follow a logical chain of reasoning (avoid contradictions)
provide precise (!) sources
give profound answers to the research question
Conclusion
Summarize results
provide an outlook (and possibly limitations, areas for future research)
Appropriate Sub-Division of Outline
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Evaluation Criteria Structure & Problem Treatment
Structure
logical
systematic
balanced (ausgewogen)
adequate to the subject (themenadquat)
clearly laid out (bersichtlich)
Treatment of Problem
connection with the subject (Themenbezug)
delimitation of content (inhaltliche Abgrenzung)
delimitation of problem (Problemabgrenzung)
description of the problem (Problemdarstellung)
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Evaluation Criteria Style & Layout
Style and Layout
scientific language (wissenschaftliche Ausdrucksweise)
expression (Ausdruck)
legibility (Lesbarkeit)
transitions (bergnge)
conciseness of formulation
(Prgnanz der Formulierungen)
orthography (Rechtschreibung)
punctuation (Zeichensetzung)
outward form (uere Form)
illustration with figures and tables
(Veranschaulichung)
layout of footnotes, tables, figures and indexes
(formale Gestaltung)
handling of citations (Zitierweise)
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Scientific Work Text Elements & Evaluation Criteria
Chain of
Treatment Reasoning, Literature Style, Results,
Structure of Problem Selection, Layout Overall
Ideas References Impression
Title
Page
Table of
Contents
Index of
Figures/Tables
Body of
Text
Appendix
Bibliography
Statutory
Declaration
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Title
Page
Table of Roman Numerals Roman Numerals
Contents e.g. I, II, III
Index of
Figures/Tables
Body of
Text Arabic Numerals Arabic Numerals
e.g. 1, 2, 3
Appendix (until the last page
of the paper)
Bibliography Roman Numerals
(page numbering
Statutory continued)
Declaration
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Think about this, too
Robert J. Dolan
American Scientist
(Harvard University)
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Basic Instructions
Submit 2 copies of master thesis, 3 copies of diploma works/working papers
Additional Requirements:
Digital version of your working papers/diploma works on CD-ROM
Master thesis and diploma works in bound form
Length of Text (pages)
Working Paper: 20-30
Diploma Works: 40-50
Master Thesis: 70-80
Dissertation: 150-400
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Page Layout
Format: DIN A4, white sheets, written on one side
Margins (roughly):
left: 4 cm
right: 2 cm
top: 3 cm (to text)
bottom: 2 cm (to footnote)
Line spacing: 1 lines
Paragraph: separated by one blank line, no indent
Type Size: 11 pt (for Arial & Times New Roman)
Headings: in bold, not underlined (as a rule)
Footnotes: one single line, separated from the body of the text
Page Numbering: consecutive page numbers (body of the text)
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Elements of the Paper (2)
A template of
Title Page (Titelblatt) the master thesis
cover page will be
title of paper provided to you.
name of the author
Specification Master Thesis (Masterarbeit) or
Working Paper (Studienarbeit)
submitted in order to gain the academic degree
Master in Business Administration (MBA) at
Wrzburg University of Applied Sciences
(Hochschule fr angewandte Wissenschaften
Wrzburg-Schweinfurt)
name of study program
in cooperation with (name and location
of training company)
name of mentor
date of registration
closing date (when handing in the paper)
optional: restriction note (yes/no)
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Elements of the Paper (4)
Indexes of Figures and Tables (Abbildungs-/Tabellenverzeichnis)
contains all figures within the body of the text and possibly the appendix
each figure must be stated with its number, title and page on which it can be found
number and title of the figures must be exactly the same as in the text
the source from which the figure or table was taken has to be mentioned in the text,
where appropriate
An Example (or Fig. 1:, Fig. 2: etc.):
Index of Figures
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Style & Wording (2)
An ancient old man in a compact crowd, a round ball with gay colors,
a fast speeder, who had an accident on a tree-lined avenue
Ein alter Greis im dichten Gedrnge, eine runde Kugel in bunten Farben,
ein schneller Raser, der auf einer Baumallee verunglckt ist
= Pleonasms (doublings)
false illusions
inner feelings
personal opinion
successfully achieved
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Working with Quotations Literal Citations (An Example)
single-spaced
indented
(approx. 1 cm
on left and right)
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Working with Quotations Hints & Tips (1)
do not use second-hand quotations
if you do as an exception then mark secondary source by the words cited according to...
statistical evidence, in particular, should be taken from first-hand sources if any possible
language
not necessary to translate quotations taken from
German, English, French (and Spanish) sources
if other sources are consulted, give a literal
translation along with the translators name
all other essential facts and figures must
be given a reference as well
taken from literature
gained from a personal interview
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Citation Styles APA (2)
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Working with Quotations Hints & Tips (3)
Page number(s)
always indicate page number on which the passage referred to can be found
one particular page cited, e.g. p. 19
two pages cited: f. (= and the following, in German: folgende)
after the page number in the footnote, e.g. pp. 19f. (= p. 19 and p. 20)
more than two pages: add ff. (in German: fortfolgende), e.g. p. 19ff.
if you refer to the same work of an author in subsequent passages of your
paper, you can use ibidem (abbr. ibid.) as a simplification, e.g. ibid. p. 25f.
Always refer to Tables and Figures in the Text
e.g. as can be seen in Figure 7.
e.g. Table 5 illustrates that
e.g. should be considered (see Figure 12).
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Recommendation:
Please always refer to
a table (Tabelle),
a figure (Abbildung),
or an appendix (Anhang)
in the text, e.g.
as can be seen
in Figure 5 or (see
Appendix 6 for details).
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Appendix
Appendix (Anhang)
placed right after the text and before the bibliography
named Appendix Nr.: Title, e.g.
Table of Appendices
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Bibliography (1)
also referred to as List of References or List of Works Cited
lists all sources which were consulted for the paper and
which are indicated within the text or as a footnote
in alphabetical order according to authors
standardized form indicating all characteristic details of the source
leave off any titles or degrees associated with a name (e.g. Dr., Prof.)
it is not necessary to list all authors or editors if there is more than one
(two, or three); just use the abbreviation et al. (and others)
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Bibliography (2)
Books
authors family name, Mustermann
authors first name (at least the first letter): (or comma) P. K. or Peter K.
title of work cited, Scientific Papers
subtitle, A guideline for you
edition, 4. edition
publishing house (where appropriate), Muster-Verlag
place of publication (if there is more than one, Bad Mergentheim
state at least the first-mentioned place) and
year of publication 2004
Examples:
Ryans, John K.: Marketing Strategies for the New Europe, Second Edition,
American Marketing Association, Chicago 1992
Ryans, J. K., Marketing Strategies for the New Europe, 2. ed., Chicago 1992
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Bibliography (3)
Essays published in a Collection or Anthology
authors family name,
authors first name (at least the first letter):
title of the article,
in: Editors family name,
editors first name (at least the first letter) (Ed.):
title of the periodical,
edition of the volume (where appropriate),
publishing house (where appropriate),
place and year of publication,
page number(s) or column number (from to)
if no author is identified, indicate author unknown instead
(in German: o.V. = ohne Verfasser)
Examples:
Frankel, A.: Financial Structure: An International Perspective, in: Remmers, Lee/Toy,
Norman (Eds.): Handbook of International Financial Management, New York 2000,
p. 86 - 103.
Frankel, Adam, Financial Structure: An International Perspective. in: Remmers, L./Toy, N.
(Eds.), Handbook of International Financial Management, 2000, p. 86 - 103.
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Bibliography (4)
Essays published in a Journal or Magazine
authors family name,
authors first name (or first letter):
title of the article,
in: title of the periodical,
volume, issue number, year,
essay page numbers (from - to)
Example:
Hofstede, G. H.: Gender Stereotypes and Partner
Preferences of Asian Women in Masculine and
Feminine Cultures , in: Journal of Cross-Cultural
Psychology, vol. 37, no. 4, 1996, p. 524-537.
Aaker, Jennifer L.: Dimensions of Brand Personality,
in: Journal of Marketing Research, 23, August 1997,
p. 347-356.
Fournier, Susan (1998), Consumers and their brands:
Developing Relationship Theory in Consumer Research,
in: Journal of Consumer Research, 24 (March), 343-373.
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Bibliography (5)
Dissertations
authors family name,
authors first name (or first letter):
Ph.D./Dr.
title, dissertation,
university and
year of publication
Examples:
Graham, Peter: Oligopolistic Reaction and Foreign Direct Investment:
The Case of the U. S. Tire Industry, Diss., Chicago 1999.
Fournier, Susan (1994), A Consumer-Based Relationship Framework
for Strategy Brand Management unpublished doctoral dissertation,
University of Florida.
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Bibliography (6)
Statistical Material
Editor (Ed.):
title of the periodical,
title of the series,
set and set title,
volume,
month (where appropriate),
place and year of publication,
page number (where appropriate)
Example:
Federal Statistical Office Germany (Ed.): Series C: Enterprises, Set 2: Joint Stock
Corporations, I. Dealings of Stock Corporations, year 1989, Stuttgart et al. 1990.
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Bibliography (7)
Internet Sources
author(s) of the website or operator of the server
(comparable to the editor of an anthology):
title of the site,
remark Online on the web,
URL [pattern://Internet-protocol-parts/path;
last update where appropriate (dd.mm.yy)],
query of date (dd.mm.yy)
Note: You are recommended to save internet
sources on your hard-drive or a CD-Rom if
possible (or printout the pages), so that one
can look up the original source even if it should
later be removed from the server
Note once again: The quality of internet sources is often questionable!!!
Example:
Rosch, B.: ISO 9000 revised for 2000, Online on the web, http://www.din.de/roschb2
from March 26th, 2000, query from December 19th, 2000.
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Formal Requirements
Application template (Anmeldeformular): Handed out in early July
needs to be filled out and signed by applicant and advisor
Deadline for application (Anmeldefrist): December 1
Deadline for delivery (Abgabefrist): May 1
an extension of the deadline via your advisor for 4 weeks is possible
(every additional extension needs to be approved by the examination board)
Master Thesis Formats
a theoretical master thesis (without reference to a certain company)
a practical master thesis (with reference to one or several companies)
Grading
the final grade comes from your FHWS advisor
(and possibly the second examiner)
Types of advisors
company advisors are possible, however, they can only
be active as supervisors; they have no influence on the grading
it is therefore recommended to focus on the advise of the
FHWS mentor (who later on grades your master thesis)
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Statutory Declaration (Eidesstattliche Erklrung)
Mandatory part of every paper (last page):
In German: Ich versichere hiermit, dass ich diese Master-, Diplom-, Studienarbeit
selbstndig verfasst und keine anderen als die angegebenen
Quellen und Hilfsmittel benutzt habe.
Offence against the statutory declaration, e. g. incomplete list of works
cited, will lead to the paper to be assessed as unsatisfactory (5,0)!
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e o lls t ndig)
B
o m p le t e ( v e itlich)
C (e in h
o n sistent
C u r work
!
y o
in
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