Template No.

: TA/12/Template/1

Coursework Specifications

Session: September 2017

Programme: MBADI

Course Code: MGT7201 (UH Course Code: 7FBS0389)

Course Title: Strategic Management

Coursework Components: 80% + 20% Final Exam

Assignments and Activities

COURSEWORK 1: Blended Learning Activities 10%

As per INTI Universitys requirements for Blended learning via BB, 10% is allocated for
continuous review and blended learning activities in order to gauge the level of understanding
of the students throughout the semester. This include flipped classroom activities and the
subsequent reflection via BB.

Dateline: continuous throughout the semester

Blended Formative Activities (10%)

ALLOCATED Graded
FORMATIVE EXERCISES ASSESSED (10%) MARKS marks
Discussion Forums to enhance understanding and to
collaborate and share knowledge gained (between 2-3
forums per semester) 3

Group reflection and review 1

Periodic Self-check and reviews 2
Review of various strategic management games to relate
back to theories and concepts (few games) 4
TOTAL MARKS: 10

COURSEWORK 2: Group Project (100 Marks) 30%

Dateline: Week 11

Coursework Instructions:
After forming into groups via BB (self-enrolled grouping), students within the group are
required to select an emerging industry organisation of choice (such as Amazon; Facebook;
LinkedIn; Alibaba; Google; Uber; Tencent etc.) as the organisation under study. The
following are the key parts to review for the organisation selected

Key parts for review of the organisation selected

1) Introduction (introduces the concept of strategic management) 5%

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2) Brief company background (half page) 5%

3) Match the strategies adopted by the organisation selected to BOTH Greiners Growth
Model (which stage of growth, what crisis has the organisation overcome) and the
Organisation Lifecycle model perspective (standard lifecycle; scallop or recycle)
40%
4) Identify the possible causes or factors that may lead these emerging industries
organisations to fail and hence, to restructure or re-model the organisation to
overcome those causes (use the PPA template) 20%
5) Review how industry 4.0 will influence strategic management in the future for
business organisations (support with literature) 10%
6) Conclusion (5%), format, referencing, and general flow (15%) 20%

Assessment of Students
Students will be assessed on their insights, understanding and application of the module
related concepts and class lectures to the companys situation.

Learning Outcomes Assessed:

LO1 Apply the theoretical principles of strategic management to solve strategic business issues
LO2 Evaluate and rationalise specified decisions made by a business organization by
demonstrating an awareness of global developments in the specified business area and an
understanding of strategic management principles
LO3 Carry out investigation into organisational problems in relation to strategic management to
facilitate business re-modelling and to recommend appropriate solutions to the problems

LO4 Conduct an investigation into management-related problems faced by an organization

undergoing restructuring and recommend appropriate solutions to those problems

Assessment of Students
Students will be assessed on their insights, understanding and application of the module
related concepts and class lectures to the companys situation.

Marking Guidelines and Rubrics (if applicable):

Marking Scheme for Coursework:

Coursework 2: Group Assignment 30%
No. Evaluation Criteria for Group Assignment Mark [%]
1 Introduction /5
2 Brief background of the organisation selected (half page) /5
Matching strategies to Growth stages within Greiners Growth Model /40
or stages within the Organisation Lifecycle
- Explain with diagram the two theories (10%)
- Matching the oganisations strategy to the two theories (20%)
- Crisis faced under Greiners Growth Model and how to
3 overcome the crisis or potential crisis (10%)
4 Identification of possible causes or factors that could lead to failure for /20
the organisation and to suggest ways to restructure or re-model the
organisation
- Use PPA for the review of risk (10%)
- Provide an appropriate tool for the restructuring or re-modelling

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(10%)
Review Industry 4.0 and how it influences strategic management of /10
5 organisations in the near future (strong literature support required)
6 Conclusion /5
7 Format, referencing (meet required rules), general flow /15
TOTAL /100
GRADE

Penalty for Late Submission: NIL (No late submission allowed)

COURSEWORK 3: Individual Assignment (40%) Theoretical Discourse

Dateline: Week 9

Coursework Instructions:
Choose any of the Strategic Management theories provided under the syllabus of this
course (the list is also available from Blackboard). Conduct a secondary research for the
chosen topic and select an organisation to do a comparative analysis to evaluate whether
theories related to the strategic management theory selected is reflected in the practices of
the organisation, and to ascertain whether the adoption of the theory had led to improved
organisation performance.

Assessment criteria will be based on the Form as shown below which is to be attached to
the assignment before the final submission.

Students will be evaluated on their thinking processes, specifically, the following:

Serious, Meticulous Reading of the Theory selected with Understanding; Definition
and Analysis of Issues and Problems; Understanding of implications of facts and,
critical recurring and newly emerging issues; evaluation of feasible and robust
solutions which demonstrate the ability to integrate and synthesize and apply
knowledge in rational, objective and creative ways.
In preparing for the theoretical discourse, students are required to discuss based on the
following format:
o Thesis focusing on the theory and what previous researches had mentioned
with regards to the relevance to organisation performance
o Anti-Thesis to critically assess alternative views with regard to the strategic
management theory selected and to relate the theory to organisation
performance.
o Synthesis what were the synthesis (combination of the theory with other
strategic management related elements) that had been established by past
researches to link the theory (and its other combinations) to organisation
performance

Learning Outcomes Assessed:

LO1 Apply the theoretical principles of strategic management to solve strategic business issues
LO2 Evaluate and rationalise specified decisions made by a business organization by
demonstrating an awareness of global developments in the specified business area and an
understanding of strategic management principles

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Marking Guidelines and Rubrics (if applicable):

Coursework 3: Individual Assignment 40%

No. Evaluation Criteria for Individual Assignment Mark [%]
1 Introduction /5
Theoretical Discourse: / 60
Thesis
Anti-thesis
2 Synthesis
Relevance and limitations of the theory in its applicability within the / 10
3 VUCA (volatile, uncertain, complex, ambiguous) world
Lessons learnt and personal reflection on relevance of strategic /5
4 management theories to business organisations
5 Conclusion /5
4 Citation or referencing and quality of academic writing / 15
TOTAL /100
GRADE

Final Examination
Format of paper: Answer any TWO (2) questions out of THREE (3) questions
Duration: 2-hours 10 mins (10 mins reading time)

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