Core Capabilities Overview

2017

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We Are
Gray Street Solutions
GSS is a boutique digital agencybringing
a Fearlessly Agile approach to digital
strategy consulting, Wordpress website
development and Social Media campaign
management. Based in Washington, D.C.
with clients across the country, GSS is a
Google Certified Partner & Brandwatch
for Agencies Partner specializing in
AdWords, Search Engine Optimization,
and Media Monitoring Advisory services.
METHODOLOGY: G.A.C.T.S.
GSS follows a precise methodology for all of its digital
projects, which we believe is highly beneficial to the
process and overall final product. By focusing on client-
specific Goals, Audience, Channel, Timeline, and
Stakeholders (G.A.C.T.S.) of the project, were able to
provide exceptional value throughout the duration of
the project and the client-vendor relationship.

GOALS
AUDIENCE
CHANNELS
TIMELINE
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STAKEHOLDERS
Our Clients
WEBSITE REDESIGN & DIGITAL MARKETING

Dredge America is a website design and development

project that GSS completed in March, 2017.

GSS continues to work with the client in an ongoing Search Engine Marketing
(SEM; Google AdWords), Google Analytics, and technical support role. Below
is the client-defined key performance indicator (KPI) data since launch.

1,200+ Goal Conversions

50+ New Business Leads

+3,116% Website Users

Digital Design

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WEBSITE DESIGN SNAPSHOT

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PITCH DECK DESIGN SNAPSHOT
Cover Slides

Internal Slides

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INFOGRAPHIC / ONE-PAGER DESIGN SNAPSHOT

THE NAVHEALTH APPROACH

We launched NavHealth to harness open health data to serve value-based care
networks. Our analytic model is firmly rooted in the questions population health
leaders seek to answer and is driven by our members. By aggregating and analyzing
open data, we empower ACOs to build strong networks and optimize care plans,
What is your
boosting quality and reducing overall costs for their patients. population health
strategy?
NO BLACK BOXES RE-MIX, RE-USE
NavHealths open, customizable analytics Using open data enrichments and
platform provides the foundation for methodologies, we offer members the ability Healthcare is experiencing a paradigm shift:
developing and testing your own hypotheses to predict outcomes and inform best practices the migration towards value-based payments.
and choosing the care models that best fit your such as network utilization and patient Providers are moving toward care models
needs. engagement. that focus on treating populations of patients,
reducing costs and maximizing performance.
INTERACTIVE DASHBOARD ACTIONABLE WORKLISTS
NavHealths online dashboard provides NavHealths integration of worklists into the In order to succeed in this new environment,
immediate insights into ACO performance, dashboard enables proactive interventions and you need a strategy that embraces population
allowing leadership to highlight problem areas, case management workflow.
health while serving the individual patient.
identify gaps and implement process feedback
Understanding how to track, evaluate and
loops.
manage populations of patients is critical if
you wish to win in this new market.
MEMBER-DRIVEN
Our NavHealth membership is built on the premise that health systems are better served through
collaboration, sharing as much as feasible to keep costs down. We create a forum for sharing of
insights, development of shared strategies, and surfacing of promising emerging practices.

navhealth.com

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BRANDING & LOGO DESIGN SNAPSHOT

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Approach & Analysis
 MARKETING PHILOSOPHY:
CONVERGED MEDIA MODEL

Promoted

The Converged Media

Brand
Paid Media Content Owned Media
Traditional Ads Corporate Content
Model for media marketing
Converged puts an emphasis on leveraging
Media
media from three (3) areas of
Sponsored
Content
Brands that
ask for shared media coverage / exposure:

Earned Media
Organic Traffic
1. Paid Media
2. Owned Media
3. Earned Media

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DIGITAL STRATEGY: HUB & SPOKE MODEL

The Hub & Spoke

model of engagement
places the website at
the center due to
advanced analytics
and editorial control. Your
Website

Goal: Have our program drive high quality traffic to

the customers website by developing interesting and
relevant content.

Here, each spoke is established to engage customers

where they spend their time, and draw them to the
website (the Hub).
Adapted and expanded from Edelmans The Social Pulpit and Circle Studio

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DIGITAL ADVERTISING: HR CAMPAIGN SNAPSHOT

Conversion
Platform CPC CTR
Rate

GSS Managed
$0.63 2.54% 47.53%
Google AdWords

Industry
$4.29 2.13% 3.97%
Average

GSS Managed
$1.35 4.80% N/A
Promoted Tweets

Industry $2.50
2.00% N/A
Average $5.00

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BRANDWATCH: MEDIA MONITORING

Brandwatch gives you instant access to conversations from

every corner of the public web as they happen. Its coverage
spans 80+ million online sources, so you can be confident
you will never miss a mention that matters.

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BRANDWATCH: REAL-TIME DATA ANALYSIS

Brandwatchs coverage represents the worlds largest source of

public data, so you can listen to all your customers, whenever and
wherever theyre communicating online.

Brandwatch offers intelligent email alerts that

automatically notify you when there are significant
or sudden changes in volume or sentiment.
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GSS POINT OF CONTACT

Tyler Gray
1440 G ST NW
Washington, DC 20005

Direct: +1 571-237-3350
Email: tyler@graystreetsolutions.com